Professional Documents
Culture Documents
23-08-2010
Outline
ͻ This group of people are big spenders in term of
telecommunications and entertainments, for both work and
personal lifestyles.
Objectives
ͻ Transportation: Airlines
ͻ Accommodations ʹ hotels and resorts
ͻ Dinning & Drinking-‐ Restaurants, bars, cafe
ͻ Health & beauty: Fitness center, Spa, Salon
ͻ Entertainments: Nightclubs, Golf course
ͻ Shopping ʹ Clothing, shoes, accessories, supermarkets
Airline Privilege
-‐ They will enjoy one free cocktail/ wine/ beer/ dessert at
their own choice after the meal. *
-‐ They will get exclusive reservations and will be invited for
special events at partnered clubs *
ͻ Topaz
ͻ Malis
ͻ Kobe
ͻ Chow
ͻ FCC
ͻ Fresco*
ͻ Etc.
* List to be finalized
Health & Beauty
ͻ For spa loving members, based on the frequency of visits,
they will enjoy free spa products or special treatment
coupons for next visit. *
ͻ Members who frequent fitness center will get free Yoga &
fitness lessons at appointed outlets. *
Grand Phnom
Penh
(PP)
Entertainments
Angkor Palace Resort (SR)
Shopping
ͻ Partnership with Sovereign Retail Group
will allow members to get informed first
hand on new arrivals for brands owned
by the group including:
ʹ Axara
ʹ Mango (to be launched)
ʹ VNC
ʹ E.pse
ͻ Members will also enjoy special offers
and some times coupons to high-‐end
fashion show around town.*
*Mechanics to be finalized.
Shopping at Lucky Supermarket
ͻ Members who shop above 10$ will be given a 10% of the spent amount
as phone credits top up directly into their Mfone Serenade Mekong SIM.
ͻ Lucky existing members without Mekong SIM who collect points above
25 points according to Lucky membership system can redeem Mekong
SIM card for free. They can enjoy above benefits after becoming Mfone
users.
Social Events
ͻ Members of ISCT will be drawn to access the partnered
services in Cambodia, resulting in business and reputation
growth.
ͻ A card will be designed, produced and distributed to all eligible members.
The card is the ultimate status symbol of the members and serves as
their identity while access to the services listed above.
Serenade Counter
ͻ A well-‐designed Serenade
counter tentcard will be
presented in each
partnership outlets.
Serenade Ambassador(s)
ͻ PR write-‐up detailing the information on the club will be released in
major publications to create buzz and excitement around town.
Interactive communications
ͻ ůƵďŵĞŵďĞƌ͛ƐƐĂƚŝƐĨĂĐƚŝŽŶŝƐĞŶƐƵƌĞĚďLJĂůůŵĞĂŶƐƚŽ
guarantee positive words-‐of-‐mouth communications within
the upper class society in the country.
Execution Timeline
Task Timeline
Serenade Card design ?
Counter tentcard design ?
Talks with partnered ?
businesses
PR arrangements ?
Launch ?
Thank You