PROJECT REPORT

ON

“CUSTOMER BEHAVIOUR OF HUL WATER PURIFIER -

PUREIT’S CUSTOMERS IN JAIPUR”

A PROJECT REPORT SUBMITTED IN PARTIAL FULFILLMENT OF

(BBA IV SEMESTER)

ACADEMIC SESSION - (2014-17)

FACULTY GUIDE SUBMITTED BY:

Mrs. Anushruti Pareek Gaurav Khandelwal

Lecturer BBA IV SEMESTER

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 ACKNOWLEDGEMENT

I feel great pleasure for the completion of this project. At the very outset I would express my sincere thanks and
deep sense of gratitude to personnel who helped me during the collection of data and gave me rare and valuable
guidance for the preparation of this report.

I am thankful to my project guide Mrs. Anushruti Pareek for her timely guidance, cooperation and
encouragement.

I also express my gratitude towards my parents and sincere thanks to my friends, well wishers for their
encouragement and kind co-operation to complete this report.

GAURAV KHANDELWAL

BBA IV SEM

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 CERTIFICATE

It is certified that this project report entitled “Customer behavior of HUL water purifier- Pureit’s customers
in Jaipur ” is a record of work done originally by “Mr. GAURAV KHANDELWAL” under my guidance and
supervision and that it has not previously formed the basis for the award of any degree, fellowship or associate
ship to his or anybody else.

Mrs. Anushruti Pareek

Programme Guide

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 Executive summary

HUL is also known for its strong distribution network in India. In order to further strengthen its distribution,
HUL launched a Project SAFE WATER ZONE in 2003 in Chennai. The idea behind this project was to protect
lives to water borne disease such as typhoid, jaundice and diarrhea. In 2007 water division started national. Now
it present in all states and already protected 15 million lives.

The report is prepared with an aim to provide an overview of project title “Consumer Behavior of HUL water
purifier- Pureit’s customers in Jaipur.”

I have done survey, I collect all general information about an outlet, like type of channels, availability of water
purifiers. And information about service and regarding supply, execution etc.

I also have done door to door survey. The survey was conducted with the help of questionnaire and personal
views of respondents which would help us to measure and compare the brands from view of customer
satisfaction.

And in those days we have also convince the Customer to purchase “Pureit” water purifier. And we have done
survey on the different brands like Kent, Eureka Forbes etc to observe the position of our company in market.
At last I concluded that -

o Customer awareness is high about drinking habits.

o Customers are aware about water condition in their area.

o Customer has willingly wants to use water purifier which remove, TDS, Biological Contents &
extra chemical impurities.

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 TABLE OF CONTENTS

Sr. Topic Page no.

1 Introduction To Topic 6-9

2 Introduction to company 10-24

3 Research Methodology 25-29

4 Data analysis 30-40

5 Finding and Suggestion 41-42

6 Conclusion 43-44

7 Bibliography 45

8 Annexure 46-49

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 CONSUMER BEHAVIOR

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 CONSUMER BEHAVIOR:

CUSTUMER BUYING BEHAVIOR

Understanding the buying behavior of the target market is the essential task of marketing management under
marketing concept. The consumer market consists of all the individuals and households who buy or acquire
good and services for personal consumptions. The buying behavior tries to find out the answers for the
questions, who buys? How do they buy? Where do they buy? Do they buy?

(A)FACTORS INFLUENCING CONSUMER BUYING BEHAVIOR

There are four major factors that influence the buying behavior such as cultural factors, social factors, personal
factors, and psychological factors.
i. CULTURAL FACTORS: Culture is the most fundamental determinant of a person wants and
behavior. Values, perceptions, preferences, and behavior are the main variable under culture of an
individual. Each culture contains sub-culture like nationality, religious group, geographical area, and
linguistic divisions etc.

ii. SOCIAL FACTORS: A consumer behavior is also influenced by social factors such as the consumer
reference group family and social roles and status.

iii. PERSONAL FACTORS: A buyer decision is also influenced by his or personal characteristics, notably
the buyers age, lifestyle, occupation, economic circumstances etc.

PSYCHOLOGICAL FACTORS: a person buying choice is also influenced by four major psychological
factors such as motivation, perception, learning belief and attitudes.

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(B) BUYING DECISION PROCESS
It includes buying roles, types of buying and steps in buying process.

I. BUYING ROLE

The buying role could be classified into four parts. These are initiator, influencer, decider and buyer.

II. TYPES OF BUYING BEHAVIOR

Consumer decision taking varies with the type of buying decision. There are four types buying behavior such as
Complex buying behavior, Habitual-buying behavior, Variety seeking buying behavior.

III. STAGES IN BUYING DECISION PROCESS

Here are five stages in buying decision process namely problem recognition search, evaluation of alternatives
purchase decision and past purchase behavior.

NEED RECOGNITION
The buying process starts with the buyer‟s recognition of a problem of need. The buyer senses a difference
between his actual state and desired state.

INFORMATION SEARCH
There are different sources from where a consumer can gather information like personal sources commercial
sources, experimental sources.

EVALUATION OF ALTERNATIVES
After gathering information about different products the customer will be in a fuss as to choose which product
among the mainly alternatives consumer usually evaluate the alternatives on traditional basis, on the basis of
utility function etc. from the many alternative consumers at last choose the best one for him.

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PURCHASE DECISION
A consumer who decides to execute purchase intention will be making up to five purchase decisions.

POST PURCHASE BEHAVIOR

After purchasing the product and services, the consumer will experience some level of satisfaction or
dissatisfaction with the product and services that will influence subsequent behavior. If consumer is satisfied he
may show the probability of buying the product the next time, satisfied customer will say good thing about the
product, proving the statement that "satisfied customer is the best advertisement.”

A dissatisfied customer may take some action against it. They may try to reduce the dissonance by abandoning
returning the product.

Understanding consumer needs and buying process is the foundation of any company. By understanding how
buyers go through problem recognition, information search evaluation of alternatives, the purchase decision and
post purchase behavior marketers can pick up many clues as to how to meet buyers need.

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 INTRODUCTION TO

COMPANY

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 INTRODUCTION TO COMPANY

India with a population of 120 crore is potentially one of the largest consumer markets in the world. With
urbanization and development of economy tested and interests of people changes according as the advanced
nation.

Marketing of any product depends upon the consumer‟s wants, preferences, and taste. In market we‟ll consider
things very carefully because FMCG is the essential consumer need purchased by individual to fulfill the need
and for refreshment also.

There‟re many ways to consumer awareness & sell water purifier products in the market like dealers
distribution, kiosk (canopy), d2d, cold call(referral, database..) etc.

Applying various tools and techniques every water purifier company like HUL, EURKA FORBES, TATA,
KENT etc. try to capture the market. .

To increase the sales of water purifier products initially, the position of the company in the market is to offer
various range of products. Potentiality of given products of the company strike rate of the company products
and finally the current market share of the company products in the same product profile segment of the market
must be known to us. So that we can design and implement the right marketing strategy for increase sales and
consumer awareness as well as know the water drinking Habits in Jaipur City.

In making a market survey of “Customer behavior of HUL water purifier- Pureit’s customers in northern
region Jaipur ”, I questioned 100 peoples. In the area which provided by my project guide to me, I tried to
find out the success of marketing strategy like: sales of our products, brand and product awareness among the
people.

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 Water Purifier

Pureit is the world‟s most advanced in-home water purifier. Pureit, a breakthrough offering of Hindustan
Unilever (HUL), provides complete protection from all water-borne diseases, unmatched convenience and
affordability.

Pureit‟s unique Germkill Battery technology kills all harmful viruses and bacteria and removes parasites and
pesticide impurities, giving you water that is "as safe as boiled water". It assures your family 100% protection
from all water-borne diseases like jaundice, diarrhea, typhoid and cholera. What‟s more, it doesn‟t need gas,
electricity or continuous tap water supply.

Pureit not only renders water micro-biologically safe, but also makes the water clear, odourless and good-
tasting. Pureit does not leave any residual chlorine in the output water.

The output water from Pureit meets stringent criteria for microbiologically safe drinking water, from
one of the toughest regulatory agencies in the USA, EPA (Environmental Protection Agency).

The performance of Pureit has also been tested by leading scientific and medical institutions in India and
abroad.

This patented technological breakthrough has been developed by HUL. This state-of –the-art engineering
developed by a team of over 100 Indian and international experts from HUL and Unilever Research Centres has
made Pureit possible at the consumer price of just Rs. 2000.

Pureit runs with a unique „Germkill Battery Kit‟™ that typically lasts for 1500 litres* of water. The „Germkill
Battery Kit‟™is priced at Rs.365. This means consumers will get 4 litres of water that is „as safe as boiled
water‟ ™ for just one rupee, which works out to an extremely affordable 24 paise per litre.

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Pureit in-home purification system uses a 4 stage purification process to deliver “as safe as boiled water”
without the use of electricity and pressurized tap water. Pureit purifies the input drinking water in four stages,
namely;

1. Micro-fiber MeshTM - Removes visible dirt

2. Compact Carbon TrapTM - removes remaining dirt, harmful parasites & pesticide impurities

3. Germkill ProcessorTM – uses 'programmed chlorine release chlorine technology' and its stored germkill
process targets and kills harmful virus and bacteria

4. PolisherTM – removes residual chlorine and all disinfectant by-products, giving clear odourless and great
tasting water

5. Battery Life Indicator - Ensures total safety because when the germkill power is exhausted, the indicator
turns red, warning you to replace the battery

Advanced Auto-Switch off - In case, the battery is not changed when it turns fully red, as an additional
assurance of safety, the advanced Auto-Switch off will automatically switch-off the flow of water.

Protect your loved ones with a Pureit today!

You can ask for a free home demonstration of Pureit. A trained Pureit Water Expert will visit your home and

give you a detailed demonstration of how Pureit works.

Pureit-Blue Pureit-Maroon

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 Some basic facts on water Problems

o Infected water causes an estimated 80 percent of disease in India, according to the World Health
Organization (WHO).

o About half the world‟s reported cases of polio, a crippling disease which is waterborne, occur in
India.

o Each year, diarrhea kills 500,000 Indian children.

o Water is pure at the source which is the municipal treatment plant. It comes to your house through
pipes.

o These pipes are very old and have rusted, which may be the cause of contamination.

o Sewage lines are also in contact with underground water pipes.

o People also break open pipes at places to have access to water. These open cracks allow
contaminated matter to get inside the water pipes.

With the ever growing problem of safe drinking water faced in India, HUL has come with a social initiative of
providing safe and pure drinking water by means of Pureit, a quality yet affordable water Pureit.

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 PRODUCT ANALYSIS

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 Product analysis

Pureit- a water purifier designed and developed to provide “as safe as Boiled water”

Model No M 05

Performance

Pureit removes visible dirt, kills all viruses and bacteria, removes parasites and pesticide impurities giving you
water that is „as safes as boiled water‟

Additional Features:

 Great sensorial – Clear, odour-free water : removes organics, pesticides, suspended matter (turbidity)

 Any time , any where performance : works

- Without electricity

- Without piped water

 Convenience – No hassles of boiling, No maintenance costs like plumbing

 Cost – Rs. 1/- for every 4 Litres of water

The Technology:

 Chlorination of water is a known fact & is used as a world wide phenomenon by municipal corporations
for supply of potable water.

 It kills all bacteria and viruses in water.

 However chlorine added I n water by these corporation is not done scientifically ( especially in third
world countries like). Hence the amount of chlorination may be more or less depending on the quantity
of water; thus again making this water unsafe for human consumption.

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 ← Frame

← Non woven polyester cloth filter

MICRO FIBRE MASH

 Material – Non woven polyester

 Removes suspended particulate > 10 micron
 Reduces filtration load on CCT
 Average flow rate of 5 lit/min

COMPACT CARBON TRAP

 Material – intermediate activated carbon

 Binder is used for holding the carbon granules
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  Removes particulate impurities < 10 micron
 Removes organic load – improves taste of water
 Removes pesticides
 Removes cysts

GERM KILL PROCESSOR

 Attached with batching chamber.

 Stored germ-kill power target and kill harmful viruses and bacteria
 Unique Auto Switch off Technology –

- After the battery life indicator turns fully red, the purifier will begin to overflow from the battery
life indicator on the front side.
- Some water may still pass through the purifier. However, please note that the purifier has
stopped purifying water & the water may no longer be safe for drinking.
- The purifier has been designed to overflow to indicate that the battery has not been replaced even
after it has turned fully red.

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 POLISHER

 Made by activated granular carbon and coated by silver.

 This design has reduced pressure drop, eliminating the level of fines coming in the water and reduced
wastage of plastics in battery
 Removes chlorine and disinfection by-products.
 Radial flow design – low pressure drop.
 Finally removes all odour, makes water visually clear & gives great tasting water

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 COMPETITOR

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 COMPETITOR

Competitors in the market are follows:

1. Eureka Forbes Ltd.

2. Kent
3. Philips
4. Whirlpool
5. Usha Brita
6. kenstar
7. Tata Swach
8. zero B
9. New Era (OSMO & Total aqua Fresh)

Main Competitors of Hindustan Unilever in Indian Market.

Eureka Forbes Ltd.

Kent

Philips

Whirlpool

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 Competitors of Hindustan Unilever in Indian Market

At present there are lots of companies in the market of water purifier. Now people are more aware of pure water
than before that‟s why the demand of water purifiers increasing day by day lots of companies are shows interest
in making water purifier. Some of them we mentioned in below:

1. Eureka Forbes-Aqua Guard

Aqua Guard is the most trusted brand all over India .Aqua Guard water purifier chosen as „super brand‟. Eureka
Forbes is pioneer in Home water purifiers, RO water purifiers, UV water purifiers in India. They are specialist
in 5 water technologies addressing 17 diverse water conditions and are the World's largest manufacturer of
Ultraviolet (UV) based water purification system.

The most important appliance in your kitchen is the water purifier. Regular filters are not enough to kill the
bacteria present in water supplied to most Indian homes. The finance minister has promised clean, drinking
water to one and all by making water purifiers cheaper than what they used to be. With affordable water
purifiers available, pure clean drinking water will no longer be a luxury. Time, we thought, you tried this test to
check out how well equipped you are in your knowledge of water purifiers.

2. Kent grand:

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Kent - Grand
Product Summary: This storage water purifier has 8 Liters water storage capacity and 5 purification stages like-
Sediments purification, Pre-Carbon Filter, carbon purification, UV and Reverse Osmosis technology
purification. Its Reverse Osmosis Technology, it uses semi-permeable membrane to divert dissolved salts,
heavy metals, chemicals, micro-organisms and other impurities to drain. In later stage it has resin carbon
cartridge, which polishes water to ensure fresh testing water. The Ultra-violet purification system has a lamp
which helps in eliminating bacteria and viruses thus providing safe drinking water.

3. Philips intellegent:

Water purification

Philips established its new water purifier business, having achieved a 30% retail market
share in India with its UV water purifier and becoming the Brazilian market leader in the on-tap water purifier
category.

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4. Whirlpool Pure Fresh:

Whirlpool launches Purafresh water purifiers :

The Purafresh series is available in three models - Platinum, Elite and Deluxe
Aiming to provide the best in class products to its consumers, Whirlpool India, subsidiary of Whirlpool
Corporation, unveiled its new range of „Purafresh‟ Reverse Osmosis Water Purifiers.
Equipped with Whirlpool‟s patented '6th Sense' technology, the new „Purafresh‟ water purifier claims to be the
only Reverse Osmosis system on the market that not only purifies but also protects the purity and freshness of
the water with its prestigious gold seal certification (from GOLD Seal of Water Quality Association, USA
WQA). Purafresh RO range is the only RO water purifier range in India to get this gold seal.

Priced between Rs 14, 450 – Rs 22,950, Purafresh is available in three models – Purafresh Platinum, Purafresh
Elite and Purafresh Deluxe.

The high end Purafresh platinum model, Whirlpool claims, is India‟s first and Only Direct Flow RO with no
storage tank enabling immediate consumption of freshly purified water with 72 ltrs per hour capacity (Normal
RO products have 8-10 ltrs per hour capacity). It has an advanced 5-stage purification process and also boasts a
first–of–its–kind electronic interface with a „Filter change indicator‟, which alerts the consumer on the need to
change the filter and thus ensures continual purity & protection of the water. Other diagnostics functions like no
water on tap indication, self cleaning mode indication, and water extraction indication makes it the most
advanced and best in class product.
Purafresh Deluxe and Elite models deliver the promise of „pure and fresh water through its 6-stage purification
process and unique „silver ceramic cartridge‟ in the tank which prevents growth of any microbes in post-
purified water. The air-tight storage tank further prevents entry of any contaminants post purification.

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 Research Methodology

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 RESEARCH METHODOLOGY

UNIVERSE:

In the data of the sampling, large sample units are preferred to get the accurate outcome of the research. I took
two place as a sample for survey i.e. Vidhyadhar nagar and Shastri nagar in JAIPUR

SAMPLE SIZE:

100 Units

SAMPLING TECHNIQUE

I have used „Random Sampling Technique‟. It could also be defined as procedure in which each member of the
population has an equal chance of being included in the sample and a way of choosing samples which ensure
that all members of the population have an equal chance of being selected and an equal chance of being
allocated to any sample.

RESEARCH DESIGN

I have used Descriptive Research which includes survey and fact-finding enquiries of different kinds. The main
characteristics of this method are that the researchers have no control over the variables; he can only report what
has happened or what is happening. The major purpose of descriptive research is description of the state of
affairs as exists as present.

 Problem to retailers with their respective FMCG company.

 Taste and preference of retailers and consumers to the brand.
 Strategy of different players in the market.
 Different schemes of different brands.

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DATA COLLECTION

The data has been collected both from primary as well as secondary sources as described below-

PRIMARY SOURCES:

The primary data was collected through the following methods.

OBSERVATION METHOD:

It is the most commonly used method, as observation becomes scientific tool and method of data collection for
the researcher.

QUESTIONNAIRE METHOD

This method of data collection is quite popular in case of big inquiries. This method will be the main source for
gathering information in project.

SECONDARY SOURCES:

Apart from the primary data sources the secondary data were also collected from the various websites and
books, journals relevant to subject. This was mainly to get an understanding of the operational side of the
market.

PRIMARY OBJECTIVE

1) To study the attitude and satisfaction among the consumers for Pureit , at Jaipur.

SECONDARY OBJECTIVE

1) To study and analyze various factors influence the consumers to purchase the Pureit water purifier.
2) To analyze the factors influencing perception and buying decision of consumers.
3) To find out the effectiveness of advertisements for Pureit water purifier.

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 LIMITATIONS OF STUDY

This survey report is also not free from limitations as usual. However the absence of such limitation would have
improved the quality of report as given

o Limited time period restricted to go in for more details the period was very short to survey such a large
area.
o Many respondents were not interested to give the required time for the questionnaire.
o Respondents sometimes act artificially when know their information is noted down.
o There was only some certain hours in a day in the idle hours in which the respondents was ready to talk.

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 SCOPE OF THE STUDY

The study attempts to identify the reach of Pureit water purifier which would help the company in

formulating suitable strategies. The study also identifies the attitudes and preference of the consumers. The

study also focused on Media through which the product reaches the consumers.

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 DATA ANALYSIS

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 SURVEY DONE ON SAMPLE SIZE OF 100 PEOPLE

1 .Do you use any kind of water purifier at home?

o Yes
o No

Number of people using

water purifier
yes no
0%
0%

40%

60%

Interpretation- According to this survey 60% People use water purifier.

-40% People not use water purifier.

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 2. If yes, which purifier do you use?
o Pureit
o Aqua guard
o Kent water purifier
o Philips
o Others

30

25

20

15

10

0
Pureit Aqua gurad Kent Philips others

Interpretation- According to my survey I found that:

- Maximum customer uses Pureit.
- Aqua guard is the closest competitor of Pureit.
Due to entrance of new companies like Kent, Philips and Usha, HUL is facing a tough competition.

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3. Does your water purifier operate by electricity?

o Yes

o No

Number of people using

Electric water purifier
yes no
0%
0%

43%

57%

Interpretation- according to my survey I found that 43% customer use electric water purifier and 57%
customer use non electric water purifier.

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 4. Does your water purifier consume more electricity?
o Less than 25 watts
o More than 25 watts
o Don‟t know

0%

don't know
33% less then 25
watts
46%

more than 25
watts
21%

Interpretation- after a survey, I found that;

- 21% People uses water purifier which consume more than 25 watts electricity.
- 46% People uses water purifier which consume less than 25 watts electricity.
- 33% people not aware about their water purifier electricity consumption.

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5. Comment on the price of your water purifier?
 Affordable
 High
 Should be Revised

Price
0%

revised
13%
high
17%

affordable
70%

Interpretation- according to survey 70% customers told that their water purifier price is affordable and 17%
customer told that their water purifier price is high. 13% customer suggests that the price should be revised.

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6. Is your water purifier backed by dependable after sales service?
o Yes
o No
o Exceptional

After Sales Service

exceptional
10% 0%

yes
29%

no
61%

Interpretation- according to my survey I found that:

- 61% customers are not dependable on the company service.
- 29% customers told that they depend on company service.
- 10% customers are exceptional.

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 7. Are you aware of the new product of Water purifier?
o Yes
o No

80 70
70
60
50
40 30
30
20
10
0
Yes No

Interpretation- according to survey I found that:

- 70% people aware about the new product of water purifier.
- 30% people not aware about the new product of water purifier.

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 8. Where do you prefer to buy a water purifier from?

o Retail Outlets
o Direct marketing
o Franchisee dealers

Preffered Places to buy

60
49
50

40 34
30
17 Preffered Places to…
20
10
0
Retails Outlets Direct Marketing Franchisee

Interpretation- with the help of collected data I analysis that;

- 34% people preferred retails outlets to purchase the water purifier.
- 49% people preferred direct marketing* to purchase the water purifier.
- 17% people preferred franchisee to purchase the water purifier.

(* kiosk, Demo, cold call, Door to door and reference etc.)

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 9. While buying any water purifier what comes to your mind first?
o Price
o Health & Safety
o Both

Buying Preference

Both
18%

Price
9%

Health
73%

Interpretation- with the help of collecting data I analysis that;

- 73% people give preference health to purchase the water purifier.
- 9% people give preference price to purchase the water purifier.
- 18% people give preference both price and health.

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 10. What technique does your water purifier uses?
o Ultra violet (UV)
o Reverse Osmosis (RO)
o Candle filtration
o Chlorine technology
o E-boiling

30 27
25
20
15
15 11
10 7
5
0
UV RO Candle Chlorine
Filtration Technology

Interpretation- in the survey of 100 people I found that;

- 11 people use UV technology based water purifier.
- 15 people use RO technology based water purifier.
- 7 people use Candle Filtration technology based water purifier.
- 27 people use chlorine technology based water purifier.

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 FINDINGS AND

SUGGESTIONS

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 FINDINGS & SUGGESTIONS

As per the survey done following were the findings and recommendations of the survey:

 All models not available for display in retail.

 Proper scheme should be provided to outlets and customer.

 Sales person at the retails counters should have proper knowledge about the product.

 Company should select only those people who have better ability of sell product.

 Commitments made by the company should be fulfilled.

 Company should be motivated to their employees to search new areas to increasing sales.

 Customer service is something which company should pay more attention.

 The company can adopt new strategies and policies to overcome the competition.

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 CONCLUSION

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 CONCLUSION

As a conclusion I found that particularly in my provided area Pureit is really doing well and its
performance is on surprising level. During the fieldwork and after intensive study it was found that main
competitor of Pureit is Aqua guard (Eureka forbs Ltd). So this is the comparison with other water purifier
brands. According to our findings, we found that Pureit is the market leader followed by Hindustan Unilever
Ltd.

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 BIBLIOGRAPHY

www.hul.com
www.eurekaforbes.com
www.customercomplaint.in
www.golakindia.com
www.icmrindia.org
www.compareindia.com
www.pureit.in

Books Referred
Research Methodology by CR Kothari
Marketing Mangament by

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 ANNEXURE

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 HUL(PURE-IT) PRODUCT SURVEY QUESTIONARE

QUESTIONNAIRE FOR PROSPECTIVE CUSTOMER

Name:

Address:

Phone No.: M- R- O-

1 .What is your existing drinking water source?

Municipal

Bore well

Canned water

Tanker

Don‟t know

2. How do you treat your water drinking water?

Do nothing

Boiled water

Use candle filtered water

Canned water

Use electrical water purifier

Use non electrical water purifier

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3. What type of purifier do you use?

Electrical water purifier

No electrical water purifier

If boiling or using water purifier:-

4. How much money used to maintain the specific water purifier or boiling technology?

Less then 1000

1000-2000

More than 2000

Don‟t know

5. How much time consume to use this technology ?

20 min.

30 min.

60 min.

More than 60 min.

Don‟t know

6. Benefits according to consumer?

…………………..

7. What problem the consumer faced during the use of this specific technology?

……………………

8. How much overall cost of the specific technology?

1000

2000

3200

More than 3200

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9. Satisfaction level of consumer ?

Highly satisfied

Satisfied

Good

Average

Low satisfied

Not satisfied

Highly not satisfied

10. Do you know that 80% of the disease in our country are water bound?

Yes

No

11. Do you know that boiled water is not necessarily safe water?

Yes

No

12. Do you know that filtration of water can’t decontaminate the water?

Yes

No

13. Will you be interested in knowing about a product that gives “as safe as boiled water” without needing
electricity and meets tough germ kill standard?

Yes

No

DATE –

SIGNATURE-

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