Questionnaire on Sales Promotion in FMCG companies
a) Name………………………………………………………………………. b) Age……………………………………………………………………………. c) Occupation ……………………………………………………………. d) Income……………………………………………………………………… e) Education …………………………………………………………………..
1. Did you know sales promotional activities implemented by FMCG
companies? a) Yes b) No 2. Which sales promotional activities did you come across when buying FMCG Product? a) Price off b) Discount coupons c) Contests d) Cash refund e) Scratch cards f) Prizes 3. Which of the sales promotional activities exerted major influence on your decision to purchase FMCG Product a) Price off b) Discount coupons c) Contests d) Cash refund e) Scratch cards f) Prizes 4. Did your decision of buying a FMCG product, a result of sales promotional activities carried out by companies a) Yes b) No 5. Which one of the following media of sales promotional activities, did you find more appealing a) Mass Advertisement (Adv. On T.V, Radio b) Transit Advertisement c) News paper (Print Media) d) Hoardings & Billboards e) Specify if any other 6. How did you come to know about FMCG product a) Mass Advertisement (Adv. On T.V, Radio b) Transit Advertisement c) News paper (Print Media) d) Hoardings & Billboards e) Specify if any other Buying Behaviour 7. Do you believe sales promotional activities facilitate decision making while buying FMCG products Strongly agree Agree Neutral Strongly disagree Disagree 8. Sales promotional activities create immense awareness about brands Strongly agree Agree Neutral Strongly disagree Disagree 9. I believe, sales promotional activities help in guiding customers on purchase decision Strongly agree Agree Neutral Strongly disagree Disagree 10.If a brand is offered in Sales promotion that could be a reason for me to buy it. Strongly agree Agree Neutral Strongly disagree Disagree 11.When I buy a brand that offers Sales promotion, I feel I am getting a good buy. Strongly agree Agree Neutral Strongly disagree Disagree 12.Sales promotion has allowed me to buy another brand which I do not regularly buy. Strongly agree Agree Neutral Strongly disagree Disagree 13.I usually buy the same brand even when I have a Sales promotion on the other brands. Strongly agree Agree Neutral Strongly disagree Disagree 14.I have favorite brands, but most of the time I buy a brand that offers Sales promotion. Strongly agree Agree Neutral Strongly disagree Disagree 15.A Sales promotion has allowed me to buy the product earlier than planned. Strongly agree Agree Neutral Strongly disagree Disagree 16.A Sales promotion has allowed me to buy more quantities of the same product. Strongly agree Agree Neutral Strongly disagree Disagree 17.Compared to most people, I am more likely to buy brands that offer Sales promotion Strongly agree Agree Neutral Strongly disagree Disagree