Life.

io Closes Funding Round Led by SE2 to Drive Growth and Strategic

Expansion

Life.io has closed a capital funding round led by partners, SE2 and Eldridge Industries, LLC. This
round will create strategic opportunities for Life.io to expand within the insurance industry and
strengthen current partnerships. In addition, this round will support growth across client, product
and data science teams.

Philadelphia, PA, May 10, 2018 --(PR.com)-- Life.io, the leading customer engagement and data
analytics company focused on the insurance industry, has announced the closing of a new round of
growth capital. The round was led by SE2, a leading technology and third-party administration company
for the Life and Annuity (L&A) insurance industry. SE2 is a portfolio company of Eldridge Industries, a
private investment firm with holdings across diversified industries. Capital will be used towards Life.io's
growth in the L&A market, and to accelerate expansion into strategic adjacencies.

Founded by Jon Cooper and Mike Logsdon, Life.io transforms the relationship between insurance carriers
and their policyholders. Since launching in 2015, Life.io has established partnerships with leading
insurance companies across 8 countries, including 2 of the top 5 largest international carriers.

“SE2 is an ideal partner for Life.io. In combination, Life.io and SE2 have the power to launch
next-generation insurance products in a matter of weeks instead of months, and can offer carriers
end-to-end digital transformation capabilities,” said Jon Cooper, CEO and Co-Founder of Life.io.

Life.io is creating a new dialogue between carriers and their policyholders, allowing carriers to better
understand what is happening in their customers' lives to provide the right product at the right time. By
helping policyholders achieve their life goals, Life.io builds a deeper relationship between carriers and the
people they serve. Through the Life.io ENGAGE platform, policyholders are immersed in an engaging
and personalized experience designed to help them achieve their physical, emotional, and financial goals
in one holistic ecosystem. Carriers, in turn, build brand loyalty and benefit from new insights to drive
growth, manage risk, and streamline operations.

“Fueled by changing consumer expectations and a host of new competitive threats, the insurance industry
has come to universally recognize the need to quickly modernize, starting with their customer
experience” adds Mike Logsdon, COO and Co-Founder.

SE2 Chief Information Officer, Vinod Kachroo, will be joining Life.io's Board of Directors. “The
policyholder experience is at the center of every carrier's digital transformation,” said Vinod. “We have
been impressed by the team's creative approach to transforming the policyholder experience, and think it
is a great complement to SE2's comprehensive back-office digital capabilities. We look forward to
supporting Life.io's continued growth.”

About Life.io
Life.io is a leading customer engagement and data analytics solution bridging the gap between life

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carriers and their policyholders. By helping people achieve their goals, Life.io enables carriers to achieve
their promise to help people live healthier, happier lives, while providing them with security and trust.
Built on a foundation of science, Life.io uses behavioral economics, social psychology, and personalized
content to nurture a community of highly engaged consumers. By utilizing Life.io, carriers capture these
insights and use them to build brand loyalty, accelerate growth, minimize policy risk, and streamline
underwriting. Visit www.Life.io to learn more.

About SE2
SE2, an Eldridge Industries portfolio company, is a leading technology and third-party administration
company focused on the North American life and annuity insurance industry. SE2 has an unmatched track
record in optimizing back-office operations to future-proof insurance companies. SE2 combines peerless
industry domain knowledge with a leading-edge administration technology platform to help clients launch
products rapidly, improve efficiencies, shift to a variable cost model and maximize profits while
dramatically improving the customers' experience. SE2 supports more than 20 direct clients, represents
more than 35 carriers in North America and services more than 1,000 life and annuity products. SE2 has
approximately $100 billion in assets under administration and has been recognized as an industry-leading
innovator. In May 2017, SE2 was recognized as one of the “20 Most Promising Insurance Technology
Solution Providers” by CIOReview. Visit SE2 at www.SE2.com or at LinkedIn to learn more.

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Contact Information:
Life.io
Jamie Podgajny
757-719-4111
Contact via Email
SE2 Contact:
Jacqueline Wasem
972-850-5989
Jwasem@ideagrove.com

Online Version of Press Release:

You can read the online version of this press release at: https://www.pr.com/press-release/753390

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