A very interesting idea I decided to borrow from DNA concerts is what my huge competitor called

"Backstage Pass", and what I called "Emember 7" for my own business.
It essentially consists in an online community that enables members to purchase tickets in advance
on official presales, benefit from reductions and admission to events, access special content and
take part in exclusive greetings with bands. I consider it an excellent tool to gain the audiences’ trust
and expand my clients’ fanbase.

- The significant geographical distance from the main competitor Fattore C, together with the
shared tendency to work on original projects which do not have a marketed musical background,
has benefited each of the two parties’ work without any hindrance of interests.

- Being constantly in contact with venues and occasions throughout Italy led me to make
arrangements with Bird Travel Agency, located in Rome and willing to dedicate favorable prices to
my clients. In order to maintain the competitive commission fee I established for the first twelve
months of activity, however, as a contractual clause I reported that those travel expenses must be
sustained by involved artists.

- Among the main cost-saving techniques deployed, the partnership I signed with Copisteria Roma
Montesacro is allowing me to purchase all the stationery I need, and printed brochures, business
cards, flyers at exclusive prices.

- My final decision was to assign administrative and fiscal management together with the redaction
of various contractual formulas to my father, a skilled trusted person interested in operating at his
best for my business and willing to lend me services without requiring compensation.

- The increasing number of subscribers to Emember7 is creating a steady community of followers

and a mutual exchange of visibility between artists and the platform itself.

- The occasional one shot management I exercise teaches me how not only the effectiveness of
managerial strategies, but also their originality and creation ad hoc for each artist can be crucial for
their launch. Another key to understanding is thus the transversal attitude to project care.

- What is more and more evident to me is that live performances show 80%/90% of artists’ value.
This is why, in addition to talent scouting, a real road test is made necessary, organized in quarterly
or semi-annual collaboration trials. These proved to be essential to verify the credibility, the right
moment for release, the type of professional relationship that can be built upon and the most
effective sales strategy with respect to the artist’s perception of his art.