Memoona Butt

Roll # 02
Discourse has a powerful
influence over people and
their behavior.
It changes people’s
perception towards anything.
Media Discourse refers to
interactions that take place
through a broadcast
platform, whether spoken
and written, in which the
discourse is oriented to a
non-present reader, viewer
or listening.
The choice of discourse to
convey specific messages with
the intention of influencing
people is very important.
Especially in field of
1. Advertisement.
Visual content and design have
great impact but language of ads
help people to identify a product
and remember it.
The language of ads is very
positive and emphasizes why one
product stands out in comparison
with another.
A slogan is a memorable
motto or phrase used in
commercials as an expression
of an idea or purpose.
Slogans are catchy phrases
that give some extra
information about the
product.
The function of movie, TV and
advertisement discourse is to
persuade the audience.
With action films youngsters tend
to copy the movie hero and
engaging themselves in violent
acts.
Bywatching cartoons children
tend to copy the characters.
The discourse of cartoons
influence children very
much.
They use to pronounce words
that they listen from
cartoons.
For example:
The discourse of media has a
huge impact on society in
shaping the public opinion.
they can form or modify the
public opinion in many ways.
For example Pakistani media
influenced public opinion
against the Taliban.
To conclude we can say that
media discourse plays very
important role to change
opinion of masses regarding
society. That change can be
positive or negative in sense.