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Square Pharmaceuticals Limited In Bangladesh Commer

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Published: 23rd March, 2015

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SQUARE Pharmaceuticals Limited is the largest pharmaceutical company in Bangladesh and it has been con
among all national and multinational companies since 1985. It was established in 1958 and converted into a
1991. Square Pharmaceuticals Limited has extended her range of services towards the highway of global ma
medicines from Bangladesh in 1987 and has been exporting antibiotics and other pharmaceutical products.
and services has manifested the credibility of Square Pharmaceuticals Limited. It strives, above all, for top qu
the least cost reaching the lowest rungs of the economic class of people in the country and value their socia
annual turnover exceeds $300 million, far higher than the competition's. The sales turnover of SPL was more
107.91 million) with about 16.92% market share (April 2006- March 2007) having a growth rate of about 23.
2007). It is exporting its pharmaceuticals and other products to around 30 countries of the world including S
Kenya, Libya, Sri Lanka, Vietnam, Afghanistan, Iraq, Ukraine and Yemen.

Square has some competitive advantages that make it no.1 Thus from its inception in 1958, it has today bur
line conglomerates in Bangladesh. The pharmaceuticals market is oligopoly in nature despite the presence o
players, including Square, control around 73% of the market share. So in this competitive market, Square Ph
flagship company, is holding the strong leadership position in the pharmaceutical industry of Bangladesh an
becoming a high performance global player. Their corporate focus is to add value on the quality of product
leading to achieve competitive advantages.

Competitive advantages in such firms depend a lot on how vale is created. Value creation is a central conce
organization literature for both micro level (individual, group) and macro level (organization theory, strateg
there is little consensus on what value creation is or on how it can be achieved. Many prominent authors ha
company develops their value creation architecture to gain competitive advantage.

Literature on value creation

All economic activity whether in the public or private sector, ultimately revolves round the process of creatin
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be self- sustaining it must create more value, as measured by its users, than the in ordering?
cost of resources it uses up

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