Professional Documents
Culture Documents
Evolution of management thought, Systems and contingency approach for understanding organizations,
managerial processes, functions, skills and roles in an organization; Social Responsibility of Business;
Understanding and Managing Individual behavior- Personality, Perceptions, Values, Attitudes, Learning,
Work motivation, Individual decision making and problem solving; Understanding and managing group
processes-Interpersonal and group dynamics applications of emotional intelligence in organizations,
communication, group decision making, Leadership and influence process; Understanding and Managing
organizational system-Organizational design and structure, Work stress.
Aims and Objectives of financial Management; Financial Analysis and Control; Cost Volume-Profit
Analysis; Operating and Financial Leverage; Time Value of Money; Investment and Capital Structure
Decisions; Instruments of long Term Finance; Cost of Different Sources of Raising Capital; Weighted
Average Cost of Capital; Optimum Capital Structure; Valuation and Rates of Return; Methods of Capital
Budgeting; Short term Financing Investments; Management of Working Capital-Cash Receivables and
Inventory Management, Internal Financing and Dividend Policy; Financial Modeling.
Nature and scope of marketing, corporate orientations towards the marketplace. The marketing
environment and Environment scanning, Marketing information system and Marketing research,
Understanding consumer and Industrial markets, Market segmentation, Targeting and positioning;
Product decisions-product mix, product life cycle, new product development, branding and packaging
decisions, Pricing methods and strategies, Promotion decisions-promotion mix, advertising, sales
promotion, publicity and personal selling; Channel management-selection co-operation and conflict
management, vertical marketing implementation and systems, Organizing and implementing marketing in
the organization; Evaluation and control of marketing efforts; New issues in marketing-Globalization
Consumerism, Green marketing, Legal issues.
Nature and Scope of Production and Operations Management; facility Location; Types of Manufacturing
Systems & Layouts; Layout Planning and Analysis; Material Handling –Principles –Equipments, Line
Balancing-Problems; Operations decisions-Production Planning and Control-In Mass Production-In
Batch/ Job Order Manufacturing; Capacity Planning-Models; Process Planning – Aggregate Planning –
Scheduling – Maintenance Management Concepts – Work Study, Method Study, Work Measurement,
Work Sampling, Work Environment – Industrial Safety; Material Management: An Overview of Material
Management., Material Planning and Inventory Control; JIT; Materials Planning Budgeting and Material
Requirement Planning; Purchase Management; Stores Management; Quality Assurance – Acceptance
Sampling, Statistical Process Control, Total Quality Management; ISO-9000; Maintenance Management;
Safety Management.