Haley Tanella

(908) 917-7619 || tanellah@mail.sacredheart.edu

Education: Sacred Heart University, Fairfield, CT

Bachelor of Arts: Communications, May 2016
Concentration, Public Relations & Advertising GPA: 3.25

Sacred Heart University, Fairfield, CT

Master of Arts: Sports Communication and Media, May 2018
Concentration, Athletic Communications and Promotions GPA: 4.0

Experience: Pyramid Consulting Group, New York, NY October 2017- Present

Marketing Assistant

 Assist with daily administrative tasks such as writing job descriptions and postings
 Manage the company blog, writing at least one article per week
 Oversee all social media for the company, creating content, postings and monitoring activity.
 Use Adobe programs to create graphics for social media and presentations for clients

ChalkTalkSPORTS, Norwalk, CT January 2017- October 2017

Social Media Manager / Graphic Designer
 Plan and schedule social communications for 3 company brands and tailored to each social platform.
 Schedule and manage social ad campaigns. Understand the KPI's and how to adjust for optimum performance.
 Grow social media presence and increase brand engagement across all social media platforms.
 Help to compose product descriptions for optimal brand appearance on website

Harbor Yard Sports & Entertainment, Bridgeport, CT August 2015-May 2016

Marketing Intern
 Create original content and graphics for social media platforms, marketing flyers, and other advertisements
 Design logos for upcoming events and promotions using InDesign and Photoshop
 Work alongside the creative and sales teams to promote Sound Tigers games

Sacred Heart University, Spectrum Newspaper, Fairfield, CT August 2015-May 2016

Social Media and Web Manager
 Posted and placed 40 articles to the newspaper’s website on a weekly basis following publication
 Updated Instagram and Facebook profiles with 2 posts every week.

The Voice Advertising Agency, Fairfield, CT January 2015-June 2015

Advertising and Marketing Intern
 Wrote original works of copy for 3 client websites: prioritized frequent progress updates for clients
 Composed several press releases on agency’s current projects
 Worked alongside the Senior Account Manager on arranging different client work

Leadership: Sacred Heart University Spectrum Newspaper, Fairfield, CT August 2015-May2016

Assistant Arts and Entertainment Editor
 Helped main section editor create topics for the weekly paper, edit articles, and monitor proper use of AP Style
 Placed articles using InDesign, fitting the format of the overall publication

Sacred Heart University Panhellenic Council, Fairfield, CT January 2015-December 2015

Vice President of Public Relations
 Managed social media pages to promote upcoming sorority events on and off campus
 Produced original content for 10 global emails per year, sent to faculty, staff, and students

Sacred Heart University Office of Student Life, Fairfield, CT May 2015-January 2016
2015 Orientation Leader
 Led groups of 30 incoming students through the transition into college
 Encouraged a positive outlook on the orientation experience and engagement into University community

Relevant Microsoft Office Suite, Adobe Photoshop, InDesign, Illustrator, Bridge, FinalCut
Skills Social Media: Facebook, Twitter, Instagram, Squarespace, Hootsuite, Foursquare, Wix, Weebly, Google+, Pinterest