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A PROJECT REPORT ON MARKET RESEARCH &

BRAND ACTIVATION

Submitted in partial fulfillment of the requirements

for the award of the degree of

Master of Business Administration (MBA)

To

Guru Gobind Singh Indraprastha University, Delhi

TO Guide: Mr. Samarth Singh Submitted by: AkshaySethi

ROLL NO: 00635103916

Management Education & Research Institute,

New Delhi – 110058

Batch (2016-2018)
ACKNOWLEDGEMENT

I, AkshaySethi, take this opportunity to express my profound sense of gratitude and respect to all those who

helped me throughout the duration of this project. Before starting a reach out to the innards of the project,

as a part of my appreciativeness-interlaid, I would like to highlight the names of certain people, who not

only lent a helping hand in attaining a plurality of practical exposure, but bailed me out of hardship as and

when I encountered it.

I would like to express my whole gratitude to my faculty guide Mr. K.K. Sharmafor providing me with

ample opportunity to learn and for guiding me throughout the project.

I am also very thankful to “FINOLEX Team and E4 India Team” who helped me in giving the whole

practical knowledge of this project and I would highlight the names of my sales leader Mr..AshishRastogi

(Finolex Sales Leader) and Mr. BhushanLavande and Mr. PrashantMandke (E4 India) and last but

not the least thanking to my parents for providing me the entire emotional and-moral backup without

support and encouragement of them this project would have not been completed.

I hope that the project would be a great event to boost the hierarchy of my academic career.
EXECUTIVE SUMMARY

Finolex Industries Limited is India’s leading manufacturer of PVC-U Pipes and Fittings and the
second largest manufacturer of PVC Resin. The Company operates through polyvinyl chloride (PVC),
Pipes & fittings and Power segments. The Company offers its products in categories, including
Agricultural Pipes and Fittings, and Plumbing and Sanitation Pipes and Fittings.

As India is developing nation, Where Govt. is more focusing more on Infrastructure development
and due to lucrative future in retail , company has introduced its product (Plumbing Pipes) in the
retail sector also , and the quality of the product supplied by the company is very much fine,
fulfilling all the standards of Production.

Accordingly , a marketing research has conducted within the important areas of Delhi NCR
region , with the Objective of “ Market Mappig and Brand Activation” , Where efforts are made
to get authentic data from the market, which are beneficial for me to come to conclusion and will
also help the company in various ways , by highlighting on demand drivers , its scope , level of
competition etc., especially in retail sector.

The research is conducted in the proper and the structured manner, in order to achieve our
objective at its best possible way. The study was designed as a market survey and was conducted
with the help of questionnaire. We prepared a structured questionnaire and data has been collected
from all our respondents by conducting interviews. With the help of collected data several analyses
have been done. By presenting various graphs and pie charts, I have tried my best to make our
research analysis more specific and clear to all.
Index

S No Topic Page No

1 Certificate (s) -

2 Acknowledgements -

5 Executive Summary -

7 Chapter-1: COMPANY PROFILE 1-27

8 Chapter-2: OBJECTIVE OF THE PROJECT 28-29

9 Chapter-3: RESEARCH METHODOLOGY 30

10 Chapter-4: DATA ANALYSIS 31-39

11 Chapter-5: LIMITATION OF THE STUDY 40

12 Chapter-6: FINANCIAL POSITION 41-49

13 Chapter-7: PRODUCT DISCRIPTION 50-56

14 CONCLUSION AND RECOMMENDATIONS 57-58

15 Bibliography 59

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