Professional Documents
Culture Documents
In order to achieve full marks, you must submit your work before the deadline. Work
that is submitted late – up to five working days after the published submission
deadline - will be accepted and marked. However, the element of the module’s
assessment to which the work contributes will be capped with a maximum mark of
40%.
Work cannot be submitted if the period of 5 working days after the deadline has
passed (unless there is an approved extension). Failure to submit within the relevant
period will mean that you have failed the assessment. Requests for short-term
extensions will only be considered in the case of illness or other cause considered valid by
the Student Adviser (studentadvice@lca.anglia.ac.uk).These must normally be received and
agreed by the Student Adviser in writing at least TWENTY-FOUR (24) hours prior to the
deadline.
Please refer to the Academic Regulations or your Student Handbook for full details.
Assignment questions
1.) Outline how your chosen organisation has used the following concepts to
build its brand.
Brand recognition
Brand identity
Brand positioning
Brand personality
Brand affinity.
Evaluate how effectively these concepts have been used within the
organisation. 50 marks
2.) To what extend has your chosen organisation used standardisation and
adaptation strategies within its marketing mix in its global marketing strategy?
50 marks
Assessment Criteria
Definitions of-
Brand recognition
Brand identity
Brand positioning
Brand personality
Brand affinity.
Application of each of the above to your chosen organisation
Evaluation of the effectiveness of each of the above on your at your chosen
organisation.