Professional Documents
Culture Documents
7-Eleven
Part of the Thai Way of Life
For over a decade now, 7-Eleven has grown along with Thai society, becoming an important part of
the Thai way of life. We are adhesively committed to continual development of products and services
with friendly services and convenience that are an ideal for the Thai lifestyle.
The legend of 7-Eleven's quality organization is a legend that has constantly grown -
an ongoing growth has been inspired by the continual expansion of the company's store network, which has been
spreading to all areas throughout Thailand. True to our mission of giving back to society, we have been
growing stronger, in parallel with the enhanced quality of life of Thai people.
Today, 7-Eleven has won the hearts of the Thai people, and become an integral Part of the Thai Way of Life.
Ê Ò Ã ºÑ
C O N T E N T S
ÊÒèҡ»Ãиҹ¡ÃÃÁ¡ÒúÃÔÉÑ· 4
Message from the Chairman of the Board
ÊÒèҡ»Ãиҹ¡ÃÃÁ¡ÒúÃÔËÒÃáÅлÃиҹ¤³Ðà¨éÒ˹éÒ·ÕèºÃÔËÒà 6
Message from the Chairman of the Executive Committee and Chief Executive Officer
¤³Ð¡ÃÃÁ¡ÒúÃÔÉÑ· 8
Board of Directors
¤³Ðà¨éÒ˹éÒ·ÕèºÃÔËÒà 10
Group of Executive Officers
¤³Ð¼ÙéºÃÔËÒà 12
Management Team
¤èÒ¹ÔÂÁ 7 »ÃСÒà 15
7-Value
ÇÔÊÑ·ÑȹìáÅоѹ¸¡Ô¨¢Í§Í§¤ì¡Ã 17
The Organizations Vision and Mission
¡ÇèÒ¨ÐÁÒà»ç¹ ... à«àÇè¹ÍÕàÅ¿àÇè¹ 19
Before Becoming 7-Eleven
¤ÇÒÁá¢ç§á¡Ãè§áËè§Í§¤ì¡Ã 23
Strength of the Organization
ͧ¤ì¡Ã¤Ø³ÀÒ¾ 33
Quality Organization
¸ØáԨÂؤãËÁèà¾×èÍÊѧ¤Áä·Â 40
New-Age Business...for Thai Society
à«àÇè¹ÍÕàÅ¿àÇè¹ ÊÃéÒ§ÊÃäìÊÔè§ãËÁèà¤Õ§¤ÙèÊѧ¤Áä·Â 51
7-Eleven ... Creating Innovations for Thai Society
¹ Ò Â ¸ ¹Ô ¹ ·ì à ¨Õ Â Ã Ç ¹ ¹ ·ì
» Ã Ð ¸ Ò ¹ ¡ Ã Ã Á ¡ Ò Ã º ÃÔ ÉÑ ·
4
Ê Ò Ã ¨ Ò ¡ » Ã Ð ¸ Ò ¹ ¡ Ã Ã Á ¡ Ò Ã º ÃÔ ÉÑ ·
º ÃÔ ÉÑ · «Õ . ¾Õ . à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹ ¨ Ó ¡Ñ ´ ( Á Ë Ò ª ¹ )
µÅÍ´àÇÅÒ¡ÒôÓà¹Ô ¹ ¸Ø à ¡Ô ¨ ¢Í§à¤Ã× Í à¨ÃÔ âÀ¤ÀÑ ³ ±ì àÃÒÁØ è § à¹é ¹ ´éÇÂÊÓ¹Ö¡ÇèÒàÃÒà»ç¹Êèǹ˹Ö觢ͧÇÔ¶ÕªÕÇÔµä·Â áÅеÃÐ˹ѡ¶Ö§¡ÒÃÁÕ
¡ÒÃÊÃéÒ§ÊÃäìÊÔ¹¤éÒ áÅкÃÔ¡Ò÷ÕèÁդسÀÒ¾ãËé¡Ñº¼ÙéºÃÔâÀ¤ªÒÇä·Â ÊèǹÃèÇÁ㹡ÒÃÊÃéÒ§¤Ø³ÀÒ¾áÅФÇÒÁÊØ¢ãËéá¡èÊѧ¤Áä·ÂÍÂèÒ§á·é¨ÃÔ§
ä´é Ã Ñ º ¤ÇÒÁÊдǡʺÒÂàÊÁÍÁÒ ·Ñ é § ÂÑ § ÁÕ ¹ âºÒ´Óà¹Ô ¹ ¸Ø à ¡Ô ¨ ·Õ è «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ ä´éãËé¤ÇÒÁÃèÇÁÁ×͡ѺÀÒ¤ÃÑ°ã¹ËÅÒ¡Ԩ¡ÃÃÁ â´Â
à»ç ¹ »ÃÐâª¹ì µ è Í »ÃÐà·ÈªÒµÔ á ÅлÃЪҪ¹¤¹ä·Â â´Â¤Ó¹Ö § ¶Ö § ãËé¤ÇÒÁÊӤѵèÍ¡ÒþѲ¹ÒàÂÒǪ¹¢Í§»ÃÐà·ÈãËéà»ç¹¼ÙéÁÕ¤ÇÒÁ¾ÃéÍÁ
¤ÇÒÁÃÑ º ¼Ô ´ ªÍºµè Í ¼Ù é º ÃÔ â À¤à»ç ¹ ËÅÑ ¡ á¹Ç¤Ô ´ ¹Õ é à »ç ¹ ¼ÅãËé à ¤Ã× Í ·Õ¨è зӻÃÐ⪹ìá¡è»ÃÐà·ÈªÒµÔä´éÍÂèÒ§ÊÁºÙÃ³ì ¹Í¡¨Ò¡¹ÕÂé §Ñ ÁØ§è ¾Ñ²¹Ò
à¨ÃÔâÀ¤Àѳ±ì¹ÓÃéÒ¹Êдǡ«×éÍÀÒÂãµéª×èÍ à«àÇè¹ÍÕàÅ¿àÇè¹ à¢éÒÁÒ Í§¤ì¡ÃáÅкؤÅҡâͧºÃÔÉÑ·Ï ÍÂèÒ§ÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ «Ö觨ÐÊ觼ŴÕã¹
ã¹»ÃÐà·Èä·ÂàÁ×èÍ¡ÇèÒ 10 »Õ·Õè¼èÒ¹ÁÒ â´ÂÁÕ·ÓàÅ·ÕèµÑé§ã¹áËÅ觪ØÁª¹ ¡ÒþѲ¹Ò·ÃѾÂҡúؤ¤Å·ÕèÁդسÀÒ¾ãËéá¡è»ÃÐà·ÈªÒµÔâ´ÂÊèǹÃÇÁ
à¾×Íè ãË餹ä·Âä´éÃºÑ ÊÔ¹¤éÒáÅкÃÔ¡Ò÷ÕÁè ¤Õ ³ Ø ÀÒ¾â´ÂäÁèµÍé §à´Ô¹·Ò§ä¡Å
«Õ.¾Õ. à«àÇè¹ ÍÕà Å¿àÇè¹ ¨ÐÍÂÙèà¤Õ §¢éÒ§¤¹ä·Â ´éÇ¡ÒôÓà¹Ô¹¸ØáԨ
·ÓãËé Ê ÒÁÒö»ÃÐËÂÑ ´ àÇÅÒáÅФè Ò ãªé ¨ è Ò Â ´é Ç ÂÃкº¡ÒÃ¨Ñ ´ ¡ÒÃ
ÃéÒ¹¤éÒ»ÅÕ¡ÊÁÑÂãËÁè·ÕèÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ ºÃÔÉÑ·Ï ÁÕ¤ÇÒÁÀÒ¤ÀÙÁÔ㨷Õè â´ÂµÃÐ˹ѡ¶Ö§¤ÇÒÁÊӤѢͧ¼ÙéºÃÔâÀ¤à»ç¹ËÅÑ¡ àÃÒÃèÇÁÊÃéÒ§¤ÇÒÁ
à«àÇè¹ÍÕàÅ¿àÇè¹ä´éÃѺ¡ÒõͺÃѺà»ç¹ÍÂèÒ§´Õ¨Ò¡Êѧ¤Áä·Â á¢ç§á¡Ãè§ãËé¡ÑºÊѧ¤Áä·Â´éÇ¡ÒèÃÃâŧÃкº¡ÒäéҢͧ»ÃÐà·ÈãËé
Â× ¹ ËÂÑ ´ ÍÂÙ è ä ´é ·è Ò Á¡ÅÒ§¡ÒÃà»ÅÕ è  ¹á»Å§·Ò§àÈÃÉ°¡Ô ¨ áÅШзÓ
à¾×èÍãË餹ä·Â·Ø¡·éͧ¶Ôè¹ä´éÃѺ¤ÇÒÁÊдǡʺÒ áÅкÃÔ¡Ò÷Õèä´é ·Ø¡ÇÔ¶Õ·Ò§à¾×èÍãËé¼ÙéºÃÔâÀ¤ä´éÃѺ»ÃÐ⪹ìÊÙ§ÊØ´ ·Ñ駹Õé à»ç¹¡ÒÃáÊ´§ÍÍ¡
Áҵðҹà·èÒà·ÕÂÁ¡Ñ¹ à«àÇè¹ÍÕàÅ¿àÇè¹ä´é¢ÂÒÂÊÒ¢Òä»·Ø¡·éͧ¶Ôè¹·ÑèÇ ¶Ö § ¤ÇÒÁÊÓ¹Ö ¡ µè Í ÍØ » ¡ÒÃ¤Ø ³ ·Õ è à ÃÒä´é Ã Ñ º ¨Ò¡¼Ù é º ÃÔ â À¤ áÅШдÓç
»ÃÐà·ÈÍÂèÒ§µèÍà¹×èͧ à«àÇè¹ÍÕàÅ¿àÇè¹ã¹»ÃÐà·Èä·ÂÁÕÍѵÃÒ¡ÒÃàµÔºâµ ¤ÇÒÁà»ç ¹ ẺÍÂè Ò §·Õ è ´ Õ ã ¹¡ÒôÓà¹Ô ¹ ¸Ø à ¡Ô ¨ à¾× è Í à»ç ¹ Áҵðҹ¢Í§
¡ÇèÒ 300 ÊÒ¢ÒµèÍ»Õ áÅÐÁըӹǹÊÒ¢ÒÁÒ¡à»ç¹Íѹ´Ñº 4 ¢Í§âÅ¡ Êѧ¤Áä·Â·Õè´Õ¢Öé¹
6
Ê Ò Ã ¨ Ò ¡ » à Р¸ Ò ¹ ¡ à à Á ¡ Ò Ã º ÃÔ Ë Ò Ã á Å Ð » à Р¸ Ò ¹ ¤ ³ Ð à ¨é Ò Ë ¹é Ò ·Õè º ÃÔ Ë Ò Ã
º ÃÔ ÉÑ · «Õ . ¾Õ . à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹ ¨ Ó ¡Ñ ´ ( Á Ë Ò ª ¹ )
ã¹°Ò¹Ð·Õ è à »ç ¹ Êè Ç ¹Ë¹Ö è § ¢Í§ÇÔ ¶ Õ ä ·Â ¤§äÁè Á Õ ¤ Ó¡Åè Ò Çã´·Õ è à ËÁÒÐÊÁ ´éǤÇÒÁ¨Ãԧ㨠«×èÍÊѵÂìÊبÃÔµ áÅÐäÁèËÇѧ¼Å¡ÓäÃà¡Ô¹¤Çà ÍÕ¡·Ñ駴Óç
¡ÇèÒ¤ÓÇèÒ ¢Íº¤Ø³à»ç¹ÍÂèÒ§ÊÙ§ µèÍÅÙ¡¤éÒ ¼ÙéÃèÇÁ¤éÒ áÅмÙé¶×ÍËØ鹢ͧàÃÒ ¤ÇÒÁà»ç¹Í§¤ì¡Ã·ÕèÁÕÊèǹÃèÇÁ㹡ÒþѲ¹ÒÇÔ¶Õä·ÂãËé´Óà¹Ô¹ä»ÍÂèÒ§
·Õèä´éãËé¡ÒÃʹѺʹعáÅÐàª×èͶ×Íã¹Áҵðҹ¡ÒúÃÔ¡Òà áÅзÓãËéàÃÒ Áդس¤èÒ ´Ñ§¨ÐàËç¹ä´é¨Ò¡¡Ô¨¡ÃÃÁà¾×èÍÊѧ¤Á·ÕèºÃÔÉÑ·Ï ä´é´Óà¹Ô¹¡ÒÃ
ä´éÃѺ¡ÒõͺÃѺÍÂèÒ§´Õ¨Ò¡·Ø¡æ ½èÒ Çѹ¹ÕéàÃÒ¨Ðà´Ô¹Ë¹éÒµèÍä»´éÇ ÍÂèÒ§ÊÁèÓàÊÁÍÁÒâ´ÂµÅÍ´
¡éÒÇãËÁè·ÕèÁÑ蹤§ÂÔ觢Öé¹ â´ÂÁØ觾Ѳ¹Ò¤Ø³ÀÒ¾ÊÔ¹¤éÒáÅкÃÔ¡ÒÃà¾×èÍ
µÍºÊ¹Í§µèͤÇÒÁ¾Ö§¾Í㨢ͧÅÙ¡¤éҢͧàÃÒ àÃÒÁØè§ÁÑ蹾Ѳ¹Ò¡Ãкǹ¡Ò÷ӧҹãËéÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ÂÔ觢Öé¹ã¹ÃдѺ
ÊÒ¡Å ¤Çº¤Ùè仡Ѻ¡ÒþѲ¹ÒºØ¤ÅÒ¡ÃáÅСÒûÃѺµÑÇà¢éҡѺÊÀÒ¾
»Ñ ¨ ¨Ø º Ñ ¹ «Õ . ¾Õ . à«àÇè ¹ ÍÕ à Å¿àÇè ¹ ä´é ¢ ÂÒÂÊÒ¢Òä»ã¹ªØ Á ª¹µè Ò §æ áÇ´ÅéÍÁ·Ò§¸ØáԨ·Õèà»ÅÕè¹á»Å§ÍÂÙèµÅÍ´àÇÅÒ ¹Í¡¨Ò¡¹Õé ºÃÔÉÑ·Ï
·Ø¡¨Ñ§ËÇÑ´·ÑèÇ»ÃÐà·È ´éǨش»ÃÐʧ¤ìà¾×èÍãËéºÃÔ¡Òä¹ä·ÂÍÂèÒ§·ÑèǶ֧ ÂÑ § ãËé ¤ ÇÒÁÊÓ¤Ñ ¡Ñ º ¡ÒÃ¾Ñ ² ¹ÒÃкºà·¤â¹âÅÂÕ Ê ÒÃʹà·ÈãËé Á Õ
ÅÙ ¡ ¤é Ò ¢Í§àÃÒ¨Ðä´é Ã Ñ º ¤ÇÒÁÊдǡʺÒ¨ҡ¡ÒúÃÔ ¡ ÒÃÍÑ ¹ ͺÍØ è ¹ ¤ÇÒÁ·Ñ¹ÊÁÑ ÃÇÁ¶Ö§Â¡ÃдѺà¾×èÍÁØè§ÊÙè¡ÒúÃÔËÒçҹÍÂèÒ§ÁդسÀÒ¾
à»ç¹¡Ñ¹àͧµÅÍ´ 24 ªÑèÇâÁ§ ´éÇÂÊÔ¹¤éҤسÀÒ¾´Õ ÁÕ¤ÇÒÁËÅÒ¡ËÅÒ ·ÑèÇ·Ñé§Í§¤ì¡Ã (Total Quality Management: TQM) à¾×èÍãËéºÃÃÅØ
áÅзѹµèͤÇÒÁµéͧ¡Ò÷Õèà»ÅÕè¹á»Å§µÅÍ´àÇÅÒ ¹Í¡¨Ò¡¹ÕéÂѧÁÕ à»éÒËÁÒ¡ÒÃà»ç¹Í§¤ì¡Ã¤Ø³ÀÒ¾
ºÃÔ¡ÒÃÍ×¹è æ ÍÒ·Ô ¡ÒÃÃѺªÓÃФèÒÊÒ¸ÒóٻâÀ¤à¾×Íè ÍӹǤÇÒÁÊдǡ
ãËéá¡èÅÙ¡¤éÒÍÕ¡´éÇ ¼Á¢Í¢Íº¤Ø ³ µè Í ¼Ù é Á Õ Í Ø » ¡ÒÃ¤Ø ³ ÍÕ ¡ ¤ÃÑ é § ¤ÇÒÁäÇé Ç Ò§ã¨¢Í§·è Ò ¹
¤× Í ¡ÓÅÑ § ÊÓ¤Ñ ·Õ è · ÓãËé à ÃÒÁØ è § ÁÑ è ¹ ¾Ñ ² ¹Ò¤Ø ³ ÀÒ¾¢Í§ «Õ . ¾Õ . à«àÇè ¹
´éÇÂËÑÇ㨷Õè»ÃÐÊÒ¹¡Ñ¹à»ç¹Ë¹Öè§à´ÕÂÇ à¾×èͼ¹Ö¡¡ÓÅѧãËéͧ¤ì¡Ã¢Í§àÃÒ ÍÕàÅ¿àÇè¹ µèÍä»ÍÂèÒ§äÁèËÂØ´ÂÑé§ à¾×èÍ´ÓçÍÂÙè¤ÙèÊѧ¤Áä·ÂµÅÍ´ä»
¡éÒÇ仢éҧ˹éÒÍÂèÒ§ÁÑ蹤§ ºÃÔÉÑ·Ï ÂÖ´ÁÑè¹ã¹ËÅÑ¡¡ÒôÓà¹Ô¹¸ØáԨ
1 5 10
2 6 11
3 7 12
8 13
8
¤ ³ Ð ¡ Ã Ã Á ¡ Ò Ã º ÃÔ ÉÑ ·
1. Ã.·. ÊتÒ àªÒÇìÇÔÈÔÉ° ¡ÃÃÁ¡ÒÃÍÔÊÃÐáÅлÃиҹ¡ÃÃÁ¡ÒõÃǨÊͺ
2. ¹Ò»ÃÕ´Õ ºØÂѧ ¡ÃÃÁ¡ÒÃÍÔÊÃÐáÅСÃÃÁ¡ÒõÃǨÊͺ
3. ¹Ò¼´Ø§ ൪ÐÈÃÔ¹·Ãì ¡ÃÃÁ¡ÒÃÍÔÊÃÐáÅСÃÃÁ¡ÒõÃǨÊͺ
4. ¹Ò¸¹Ô¹·ì à¨ÕÂÃǹ¹·ì »Ãиҹ¡ÃÃÁ¡ÒÃ
5. ¹Ò¡èÍÈÑ¡´Ôì äªÂÃÑÈÁÕÈÑ¡´Ôì ¡ÃÃÁ¡ÒÃáÅлÃиҹ¡ÃÃÁ¡ÒúÃÔËÒÃ
6. ¹ÒÂ͸֡ ÍÑÈÇҹѹ·ì ¡ÃÃÁ¡ÒÃ
7. ¹Ò¨ÍËì¹ àªÕ¹ - «Ù ÅÔ¹ ¡ÃÃÁ¡ÒÃ
8. ¹Ò«ѹà¨Âì ªÒÇ´ÃÕ ¡ÃÃÁ¡ÒÃ
9. ¹ÒÂÍÓÃا ÊÃþÊÔ·¸ÔìǧÈì ¡ÃÃÁ¡ÒÃ
10. ¹Ò³ç¤ì à¨ÕÂÃǹ¹·ì ¡ÃÃÁ¡ÒÃ
11. ¹Ò»ÃÐàÊÃÔ° ¨ÒÃؾ¹Ôª ¡ÃÃÁ¡ÒÃ
12. ¹Ò¾ԷÂÒ à¨ÕÂÃÇÔÊÔ°¡ØÅ ¡ÃÃÁ¡ÒÃáÅÐÃͧ»Ãиҹ¡ÃÃÁ¡ÒúÃÔËÒÃ
13. ¹Ò»ÔÂÐÇѲ¹ì °ÔµÐÊÑ·¸ÒÇáØÅ ¡ÃÃÁ¡ÒÃáÅСÃÃÁ¡ÒúÃÔËÒÃ
Board of Directors
1. Lieut. Suchai Jaovisidha Independent Director and Chairman of the Audit Committee
2. Mr. Pridi Boonyoung Independent Director and Audit Committee
3. Mr. Padoong Techasarintr Independent Director and Audit Committee
4. Mr. Dhanin Chearavanont Chairman of the Board
5. Mr. Korsak Chairasmisak Director and Chairman of Executive Committee
6. Mr. Athueck Asvanund Director
7. Mr. John Sian - Zu Lin Director
8. Mr. Sanjay Chowdhry Director
9. Mr. Umroong Sanphasitvong Director
10. Mr. Narong Chearavanont Director
11. Mr. Prasert Jarupanich Director
12. Mr. Pittaya Jearavisitkul Director and Deputy Chairman of Executive Committee
13. Mr. Piyawat Titasattavorakul Director and Executive Committee
9
6
1 8
10
10
¤ ³ Ð à ¨é Ò Ë ¹é Ò ·Õè º ÃÔ Ë Ò Ã
1. ¹Ò¡èÍÈÑ¡´Ôì äªÂÃÑÈÁÕÈÑ¡´Ôì »Ãиҹà¨éÒ˹éÒ·ÕèºÃÔËÒÃ
2. ¹Ò¾ԷÂÒ à¨ÕÂÃÇÔÊÔ°¡ØÅ Ãͧ»Ãиҹà¨éÒ˹éÒ·ÕèºÃÔËÒÃ
3. ¹Ò»ÔÂÐÇѲ¹ì °ÔµÐÊÑ·¸ÒÇáØÅ ¡ÃÃÁ¡ÒüÙé¨Ñ´¡ÒÃ
4. ¹Ò¡ÁÅ ÈÑ¡´Ôìപ¹µì ºÑªÕáÅСÒÃà§Ô¹
5. ¹Òªǹ ¹ÔèÁ¡ÔµµÔ¡ØÅ ¨Ñ´«×éÍáÅФÅѧÊÔ¹¤éÒ
6. ¹ÒÂÊØÇÔ·Âì ¡Ôè§á¡éÇ ºÃÔËÒ÷ÑèÇä»
7. ¹Ò¸ҹԹ·Ãì ºÙóÁÒ¹Ôµ »¯ÔºÑµÔ¡ÒÃáÅСÒõÅÒ´
8. ¹ÒÂâ¡ÉÒ ¾§ÈìÊؾѲ¹ì ÊÒÃʹà·È
9. ¹ÒÂÇÔàªÕÂà ¨Ö§ÇÔâè¹ì ºÃÔËÒùâºÒ¸ØáԨ
10. ¹ÒÂÊؾ¨¹ì ªÔµà¡Éþ§Èì àŢҹءÒÃ
11
1 2 3 4 5
6 7 8 9 10
11 12 13 14 15
16 17 18 19 20
21 22 23 24 25
12
¤ ³ Ð ¼Ùé º ÃÔ Ë Ò Ã
1. ¹ÒÂÊÁªÑ ÇزäÔ ¡Ãà¡ÃÕ§ ÊӹѡºÃÔËÒÃÃéÒ¹ºÃÔÉ·Ñ 15. ¹ÒªÙÈÔÅ»ì ¨ÔÃǧÈìÈÃÕ Êӹѡ¨Ñ´«×Íé áÅФÅѧÊÔ¹¤éÒ
2. ¹Ò¹¾³Ñ° ൪ÐÈÔÃàÔ ªÉ°ì ÊӹѡºÃÔËÒÃÃéÒ¹Á³±Å 1 ´éÒ¹¡ÃШÒÂÊÔ¹¤éÒ
3. ¹Ò¸ÕÃÐÂØ·¸ ÊÇÑÊ´ÔÈì ÃÕ梯 ÊӹѡºÃÔËÒÃÃéÒ¹Á³±Å 2 16. ¹Ò¹ԡà ªÂÒ¹ØÇѪà Êӹѡ¨Ñ´«×Íé áÅФÅѧÊÔ¹¤éÒ
4. ¹Ò§ÊÒÇ͹ÔÉ°Ò ¸¹ÁÔµµì Êӹѡá¿Ã¹äªÊì ´éÒ¹¡ÃШÒÂÊÔ¹¤éÒ
5. ¹ÒÂáʧªÑ ¾§ÈìÈÃÔ ¶Ô ÒÇà Êӹѡ¾Ñ²¹Ò¸ØáԨ 17. ¹ÒÂÇÔàªÕÂà ¨Ö§ÇÔâè¹ì ÊӹѡºÃÔËÒùâºÒ¸ØáԨ
6. ¹ÒÂÊØþŠÍÔ¹·Ãà·È ÊӹѡÇÔÈÇ¡ÃÃÁ 18. ¹Ò§ÅÒÇѳÂì àµÕ§˧ÉÒ¡ØÅ Êӹѡ·ÃѾÂҡúؤ¤Å
7. ¹Ò¸ҹԹ·Ãì ºÙóÁÒ¹Ôµ ÊӹѡºÃÔËÒáÒõÅÒ´ 19. ¹ÒÂ侺ÙÅÂì µÑ§é àÊÃÔÁǧÈì Êӹѡ Facility Management
8. ¹Ò»ÃÒâÁ·Âì Á¹Ù¾ºÔ ÅÙ Âì ÊӹѡÇÔ¨ÂÑ áÅоѲ¹Ò¡ÒõÅÒ´ 20. ¹Ò§ÃÑÁÀÒ ¡Óà˹ԴÃѵ¹ì Êӹѡ½Ö¡ÍºÃÁáÅоѲ¹ÒºØ¤¤Å
9. ¹ÒÂâ¡ÉÒ ¾§ÈìÊ¾Ø ²Ñ ¹ì ÊӹѡÊÒÃʹà·È 21. ¹Ò§Çѹ·¹ÕÂì ¹ÒÁÐʹ¸Ô Êӹѡ»ÃЪÒÊÑÁ¾Ñ¹¸ìáÅСԨ¡ÃÃÁÊѧ¤Á
10. ¹ÒÂÊؾ¨¹ì ªÔµà¡Éþ§Èì ÊÒ§ҹºÑªÕáÅСÒÃà§Ô¹ 22. ¹ÒÂÊÂÒÁ ⪤ÊÇèҧǧÈì Êӹѡ¸ØáԨÊÑÁ¾Ñ¹¸ì
11. ¹ÒÂÃØè§âè¹ì ¡Í§ªÑÂÁ§¤Å ÊӹѡºÑªÕ 23. ¹Ò³ç¤ìÈ¡Ñ ´Ôì ÀÙÁÈÔ ÃÕÊÍÒ´ Êӹѡ»ÃÐÊÒ¹ÃÑ°¡Ô¨
12. ¹ÒÂÇÔâè¹ì ªÙ⪵ԶÒÇà Êӹѡ¡ÒÃà§Ô¹ 24. ¹Ò¨ÃÙÈÑ¡´Ôì ©ÇÕÈ¡Ñ ´Ôì ÊӹѡºØ¤¤Å¡ÅØÁè Ï
13. ¹Ò¡ÄÉ´Ò àÍ×éÍ»ÔÂÐªÒµÔ ÊӹѡµÃǨÊͺ 25. ¹ÒÂÇÔªÒ ÈÔÃ¼Ô ÅËÅÒ ¼Ùºé ÃÔËÒÃâ¤Ã§¡ÒþÔàÈÉ
14. ¹ÒÂʡŠ൪ÐʶҾà Êӹѡ¨Ñ´«×Íé áÅФÅѧÊÔ¹¤éÒ
´éÒ¹¨Ñ´«×éÍ
Management Team
1. Mr. Somchai Vootigrikrieng Control Corporate Store 13. Mr. Kidsada Euapiyachart Audit Division
Division 14. Mr. Skol Tejasataporn Purchasing Division
2. Mr. Noppanat Techasirichet Up-Country Area Corporate 15. Mr. Chusin Jirawongsy Distribution Division
Store 1 Division 16. Mr. Nikorn Chayanuwat Distribution Division
3. Mr. Thirayut Sawadsrisook Up-Country Area Corporate 17. Mr. Vichien Chuengviroj Business Policy Division
Store 2 Division 18. Mrs. Lawan TienghongsakulHuman Resource Division
4. Miss Anittha Thanamit Franchise Division 19. Mr. Paiboon Tangsermwong Facility Management
5. Mr. Sangchai Pongsiritawon Business Development Division
Division 20. Mrs. Rampa Kamnirdratana Training and Human Resource
6. Mr. Surapon Intaratase Engineering Division Development Division
7. Mr. Dhanin Bhuranamanit Marketing Division 21. Mrs. Vanthanee Namasonthi Public Relation and Community
8. Mr. Pramote Manuphibul Marketing Research and Service Division
Development Division 22. Mr. Siam Chocksawangwong Business Liaison
9. Mr. Kosa Pongsupath Information System and Division
Support Division 23. Mr. Narongsak Poomsrisaad State Agency Coordination
10. Mr. Supot Shitgasornpongse Financial and Accounting Division
Function 24. Mr. Jaroonsak Chaveesak Corporate Human Resource
11. Mr. Roongroj Kongchaimongkol Accounting Division Division
12. Mr. Wiroj Chuchottavorn Financial Division 25. Mr. Vichan Siriphonlai Special Project Executive
13
ÀÒ¤¡ÅÒ§
¨Ò¡¨Ø´àÃÔèÁµé¹ ³ ¡Ãا෾ÁËÒ¹¤Ã ÊÙèºÃÔàdz»ÃÔÁ³±Åâ´ÂÃͺ à«àÇè¹ÍÕàÅ¿àÇè¹
àµÔ º âµÊÙ è · Ø ¡ ¨Ñ § ËÇÑ ´ ã¹à¢µÀÒ¤¡ÅÒ§ à¾× è Í ÁØ è § ÊÃé Ò §ÊÃÃ¤ì ¤ ÇÒÁÊдǡʺÒÂã¹
ªÕ Ç Ô µ »ÃШÓÇÑ ¹ ãËé á ¡è ¤ ¹ä·Â ¹Ó·Ò§ÊÙ è ¸ Ø Ã ¡Ô ¨ ÂØ ¤ ãËÁè ´ é Ç ÂÁҵðҹ¡ÒúÃÔ ¡ ÒÃ
áÅÐäÁµÃըԵẺä·Â ¾ÃéÍÁ·Ñé§à·¤â¹âÅÂբͧÃкº¡ÒèѴ¡ÒÃÍѹ·Ñ¹ÊÁÑ·Õè
»ÃѺà»ÅÕè¹ä»ÍÂèÒ§äÁèËÂØ´¹Ôè§ ´éǨԵÊӹ֡㹡ÒÃÁÕÊèǹÃèÇÁ¾Ñ²¹ÒÀÙÁÔÀÒ¤¹Õé
ãËé´ÓçàÍ¡Åѡɳì¢Í§¤ÇÒÁà»ç¹ÈÙ¹Âì¡ÅÒ§·Ò§¸ØáԨáÅФÇÒÁà¨ÃÔã¹·Ø¡´éÒ¹
Central Region
Starting with Bangkok Metropolis and Greater Bangkok, 7-Eleven
has expanded its realm to every province in the Central Region.
With its aim of creating a more convenient lifestyle for local
residents, the company has introduced unique service-oriented
business concepts that fully meet accepted standards while
combining modern management techniques with traditional
Thai hospitality. Constant improvements in technology and
management systems for all of our stores help maintain the Central
Region as the business hub of Thailand.
¤è Ò ¹Ô  Á 7 » à Р¡ Ò Ã
7 - VALUE
15
¤è Ò ¹Ô  Á 7 » à Р¡ Ò Ã
7 - VALUE
Strength:
Persevere in working to completely achieve your set target.
Courage:
Show courage by working in a way that is both moral and ethical.
Truth:
Speak the truth and be honest while performing your duty, and respect your own reputation and dignity.
Harmony:
Cooperate and work with pleasure for the greatest benefit of the company.
Generosity:
Be generous and support others with sincerity.
Respect:
Respect the rights, thoughts and reputation of others, and communicate always in a polite manner.
Appreciation:
Realize and appreciate the importance and value of life and beauty.
16
ÇÔ ÊÑ Â ·Ñ È ¹ì á Å Ð ¾Ñ ¹ ¸ ¡Ô ¨ ¢ Í § Í § ¤ì ¡ Ã
THE ORGANIZ AT IONS VISION AND MISSION
ÇÔ ÊÑ Â ·Ñ È ¹ì V I S I O N
à«àÇè¹ÍÕàÅ¿àÇè¹ÁØè§ÁÑ蹤é¹ËÒáÅеͺʹͧ¤ÇÒÁµéͧ¡ÒâͧÅÙ¡¤éÒ C.P. Seven Eleven's vision is the commitment to continual
·Õèà»ÅÕè¹á»Å§µÅÍ´àÇÅÒ·Ñé§ã¹»Ñ¨¨ØºÑ¹áÅÐ͹Ҥµ â´Âà¹é¹¤ÇÒÁ pursuit and fulfillment of customers' ever-changing
Êдǡ«× é Í áÅкÃÔ ¡ ÒÃ·Õ è à »ç ¹ àÅÔ È ´é Ç Âà¤Ã× Í ¢è Ò Â·Õ è ¤ Ãͺ¤ÅØ Á áÅÐÁÕ requirements, current and in the future, with emphasis
»ÃÐÊÔ·¸ÔÀÒ¾ on convenience and service excellence through an
extensive and efficient network.
¾Ñ ¹ ¸ ¡Ô ¨ MISSION
1. ºÃÔÉÑ·Ï ¨ÐãËéºÃÔ¡ÒÃÅÙ¡¤éÒ¼ÙéÁÕ¤ÇÒÁµéͧ¡ÒÃÊдǡ«×éÍ â´Â¡ÒÃàÊ¹Í 1. The company will provide customers with convenience
ÊÔ¹¤éÒáÅкÃÔ¡Ò÷ÕèÁդسÀÒ¾µÒÁ·ÕèÅÙ¡¤éÒµéͧ¡Òà by offering quality products and services that meet
2. ºÃÔÉÑ·Ï ¨ÐÊÃéÒ§·ÕÁ§Ò¹·ÕèÁÕ¨ÔµÊÓ¹Ö¡´éÒ¹¡ÒúÃÔ¡Òà ÁÕ¤ÇÒÁ¨§ÃÑ¡ customers' needs.
ÀÑ¡´ÕµèÍͧ¤ì¡Ã ÁÕ¢ÇÑ¡ÓÅѧ㨴éÇ¡ÒÃÁդسÀÒ¾ªÕÇÔµ¡Ò÷ӧҹ·Õè´Õ 2. The company will encourage service-minded working
3. ºÃÔÉÑ·Ï ¨ÐÃèÇÁÊÃéҧ͹Ҥµ¢Í§ªÒµÔ ´éÇ¡ÒÃʹѺʹع¡ÒÃÈÖ¡ÉÒ
teams, who wil offer their loyalty to the organization, and
enhance employees' confidence by offering them a
ãËéà´ç¡áÅÐàÂÒǪ¹à»ç¹¤¹à¡è§ ¤¹´Õ ÁÕ¤ÇÒÁÊØ¢ quality working life.
4. ºÃÔ É Ñ · Ï ¨Ðà»ç ¹ ¼Ù é á ÊǧËÒ áÅйÓà·¤â¹âÅÂÕ ¡ é Ò Ç˹é Ò ÁÒãªé à »ç ¹ 3. The company will help strengthen the nation's future by
à¤Ã×èͧÁ×Í¡ÒúÃÔËÒçҹãËé¤Ãº·Ø¡´éÒ¹ÍÂèÒ§ÊÁºÙóì supporting education for children and young people
5. ºÃÔÉÑ·Ï ¨ÐÊÃéҧͧ¤ì¡Ã¤Ø³ÀÒ¾ãËé¡éÒǷѹ¡ÃÐáÊ¡ÒÃà»ÅÕè¹á»Å§ allowing them to become good and happy citizens.
ÊÙè¸ØáԨãËÁè 4. The company will search for and bring in advanced
technology to support its operations.
5. The company will generate a quality organization to
cope with new trends of modern businesses.
17
À Ò ¤ à Ë ¹× Í
à«àÇè¹ÍÕàÅ¿àÇè¹àµÔºâµÊÙè´Ô¹á´¹ÅéÒ¹¹Ò·ÕèâͺÅéÍÁ´éÇ¢عà¢Ò¹éÍÂãËèáÅÐÍØ·ÂÒ¹
¸ÃÃÁªÒµÔ§´§ÒÁ àÃÒÁØ觾Ѳ¹Ò¸ØáԨÊдǡ«×éÍÍѹ·Ñ¹ÊÁÑÂÊÙè´Ô¹á´¹áËè§ÍÒøÃÃÁ
à¡èÒá¡è¢Í§¤¹ä·Â·ÕèͺÍÇÅ´éÇÂÇѲ¹¸ÃÃÁÅéÓ¤èÒ à¾×èÍÃѧÊÃäì»ÃÐ⪹ìÊÙè·Ø¡·éͧ¶Ôè¹
·ÑèÇä·ÂáÅÐà»ç¹Êèǹ˹Öè§ã¹¡ÒþѲ¹ÒÊѧ¤Á¢Í§ªÒÇÅéÒ¹¹Ò áÅзء·éͧ¶Ôè¹ã¹
ÀÙÁÔÀÒ¤áË觹ÕéãËéà¨ÃÔÃش˹éÒ´éÇ¡ÒÃÃèÇÁÊÃéÒ§§Ò¹ÍÒªÕ¾·ÕèÁÑ蹤§
Northern Region
7-Eleven has grown in leaps and bounds amid the beautiful
mountains and national parks of the North. The company has
introduced convenience shopping to a region steeped in history
and tradition making the whole shopping experience more
pleasurable. In achieving this objective, it has not only enhanced
the lifestyles of the local people but actually helped to develop
Northern communities by providing more secure job opportunities.
¡ Çè Ò ¨ Ð Á Ò à »ç ¹ . . . à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹
BEFORE BECOMING 7 - ELEVEN
µÓ¹Ò¹áËè§à«àÇè¹ÍÕàÅ¿àÇè¹
ã¹»Õ ¾.È. 2470 à«àÇè¹ÍÕàÅ¿àÇè¹à»Ô´»ÃÐÇѵÔÈÒʵÃìÃéÒ¹¤éÒ»ÅÕ¡
à¾×èͪØÁª¹¢Öé¹ã¹ª×èÍ ºÃÔÉÑ· à«Ò·ìᏴì äÍ«ì (à«Ò·ìᏴì¤ÍÃì»ÍàêÑè¹)
³ àÁ×ͧ´ÑÅÅÑÊ ÁÅÃÑ°à·ç¡«ÑÊ »ÃÐà·ÈÊËÃÑ°ÍàÁÃÔ¡Ò ´Óà¹Ô¹¡Ô¨¡ÒüÅÔµ
áÅШÓ˹èÒ¹éÓá¢ç§ ã¹»Õà´ÕÂǡѹ¹Ñé¹ ºÃÔÉÑ· à«Ò·ìᏴì äÍ«ì ä´é¢ÂÒÂ
¡Ô¨¡ÒÃâ´Â¹ÓÊÔ¹¤éÒÍØ»âÀ¤ºÃÔâÀ¤»ÃÐàÀ·¹Á ¢¹Á»Ñ§ áÅÐä¢è à¢éÒÁÒ
¨Ó˹èÒ áÅÐà»ÅÕ蹪×èÍÃéÒ¹à»ç¹ â·à·çÁ ÊâµÃì (Totem Store) «Ö觶×Íà»ç¹
¨Ø´¡Óà¹Ô´ÃéÒ¹¤éÒà¾×èÍÍӹǤÇÒÁÊдǡãËéá¡è¼ÙéºÃÔâÀ¤ÍÂèÒ§á·é¨ÃÔ§
ÊÙ¡è ÒúÃÔ¡ÒÃẺä·Âã¹·Ø¡ÀÙÁÀÔ Ò¤
à¤Ã× Í à¨ÃÔ âÀ¤ÀÑ ³ ±ì à ÃÔ è Á µé ¹ µÓ¹Ò¹à«àÇè ¹ ÍÕ à Å¿àÇè ¹ ã¹»ÃÐà·Èä·Â
â´Âä´éà«ç¹ÊÑÒ«×éÍÊÔ·¸Ô»ÃСͺ¡Ô¨¡ÒäéÒ»ÅÕ¡ (License) ¨Ò¡ºÃÔÉÑ·
à«Ò·ìᏴì¤ÍÃì»ÍàêÑè¹ ¨Ó¡Ñ´ (»Ñ¨¨ØºÑ¹à»ÅÕ蹪×èÍà»ç¹ à«àÇè¹ÍÕàÅ¿àÇè¹
ÍÔ§¤ì) àÁ×èÍÇѹ·Õè 7 ¾ÄȨԡÒ¹ ¾.È. 2531 áÅÐàÃÔèÁà»Ô´´Óà¹Ô¹¡ÒÃ
ÊÒ¢Òáá·Õ趹¹¾Ñ²¹¾§Èì ¡ÃØ§à·¾Ï àÁ×èÍÇѹ·Õè 1 ÁԶعÒ¹ ¾.È. 2532
à»ç¹ÃéÒ¹Êдǡ«×Íé ·ÕÊè ÐÍÒ´ ·Ñ¹ÊÁÑ ÁÕºÃÔ¡ÒÃÍѹà»ç¹àÅÔȵÅÍ´ 24 ªÑÇè âÁ§
áÅÐä´é ¢ ÂÒÂÊÒ¢ÒÍÂè Ò §ÃÇ´àÃç Ç ÊÙ è · Ø ¡ ¶Ô è ¹ ªØ Á ª¹ ·Ñ è Ç ·Ø ¡ ÀÙ Á Ô À Ò¤¢Í§
»ÃÐà·Èä·Â â´ÂÁÕÃٻẺ¡ÒèѴÃéÒ¹à»ç¹Áҵðҹà´ÕÂǡѹ ÃÇÁ¶Ö§
¡ÒèѴÇÒ§ÊÔ¹¤éÒà»ç¹ËÁÇ´ËÁÙàè ¾×Íè ÅÙ¡¤éÒÊÒÁÒöàÅ×Í¡«×Íé ä´éÍÂèÒ§Êдǡ
à«àÇè¹ÍÕàÅ¿àÇè¹àµÔºãËè¤ÊèÙ §Ñ ¤Áä·Â
à¾× è Í ãËé º ÃÃÅØ Ç Ñ µ ¶Ø » ÃÐʧ¤ì ¢ ͧ¡ÒÃãËé º ÃÔ ¡ ÒûÃЪҪ¹ÍÂè Ò §·Ñ è Ç ¶Ö §
áÅÐà¾×èÍÍӹǤÇÒÁÊдǡ㹡ÒèѴËÒÊÔ¹¤éÒÍØ»âÀ¤ºÃÔâÀ¤Íѹà»ç¹
¾×鹰ҹ㹪ÕÇÔµ»ÃШÓÇѹ »Ñ¨¨ØºÑ¹à«àÇè¹ÍÕàÅ¿àÇè¹¢ÂÒÂÃéÒ¹ÊÒ¢ÒµÒÁ
áËÅè § ªØ Á ª¹¡Çè Ò 300 ÊÒ¢Òµè Í »Õ â´ÂÁÕ ¡ ÒúÃÔ Ë Òà 3 ÃÙ » Ẻ ¤× Í
ÃéÒ¹·ÕèºÃÔÉѷŧ·Ø¹àͧ ¡ÒÃãËé͹ØÒµÊÔ·¸Ôªèǧ (Franchise) áÅСÒÃ
ãËé͹ØÒµÊÔ·¸Ôªèǧã¹ÍÒ³Òࢵ (Sub-Area License)
21
¡ Çè Ò ¨ Ð Á Ò à »ç ¹ . . . à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹
BEFORE BECOMING 7 - ELEVEN
22
¤ Ç Ò Á á ¢ç § á ¡ Ãè § á Ëè § Í § ¤ì ¡ Ã
STRENGTH OF THE ORGANIZATION
23
¤ Ç Ò Á á ¢ç § á ¡ Ãè § á Ëè § Í § ¤ì ¡ Ã
24
STRENGTH OF THE ORGANIZATION
ÊÔ¹¤éҤسÀÒ¾ÊÙ»è ÃЪҪ¹
à«àÇè¹ÍÕàÅ¿àÇè¹à»ç¹ÃéÒ¹¤éÒÊдǡ«×éÍ·Õèà¾Õº¾ÃéÍÁ´éÇÂÊÔ¹¤éÒÍØ»âÀ¤
ºÃÔâÀ¤ã¹ªÕÇÔµ»ÃШÓÇѹ·ÕèËÅÒ¡ËÅÒ ´éÇÂÃкº¡ÒäѴÊÃÃÊÔ¹¤éÒ
·ÕèÁդسÀÒ¾áÅеçµÒÁ¤ÇÒÁµéͧ¡ÒâͧÅÙ¡¤éÒ ¡ÒèѴÊè§ÊÔ¹¤éÒ
·ÕèÊдǡÃÇ´àÃçÇ ´éÇ¡ÒúÃÔËÒÃà¤Ã×Í¢èÒÂÈÙ¹Âì¡ÃШÒÂÊÔ¹¤éÒÍÂèÒ§
à»ç¹ÃкºáÅÐÁÕ»ÃÐÊÔ·¸ÔÀÒ¾ ¤Ø³ÊÁºÑµÔÍѹⴴà´è¹¹Õéàͧ·Õè·ÓãËé
à«àÇè¹ÍÕàÅ¿àÇè¹ÁÕÊÔ¹¤éÒ·ÕèËÅÒ¡ËÅÒÂáÅÐÁդسÀÒ¾ ᵡµèÒ§¨Ò¡
ÃéÒ¹Êдǡ«×éÍ·ÑèÇä» à¾×èÍãËé¼ÙéºÃÔâÀ¤àÅ×Í¡«×éÍÊÔ¹¤éÒä´éÁÒ¡ÁÒµÒÁ
¤ÇÒÁ¾Í㨠Ãé Ò ¹à«àÇè ¹ ÍÕ à Å¿àÇè ¹ ¨Ö § ÍÂÙ è ã ¹¤ÇÒÁ¹Ô  Á¢Í§¤¹ä·Â
µÅÍ´àÇÅÒ
Áҵðҹ¡ÒúÃÔ¡ÒÃà»ç¹Ë¹Ö§è
ÃéÒ¹à«àÇè¹ÍÕàÅ¿àÇè¹·Ø¡ÊÒ¢ÒÁÕÃкº¡ÒõÃǨÊͺÁҵðҹ¤Ø³ÀÒ¾
(Quality Standard Inspection) ÍÂè Ò §¨ÃÔ § ¨Ñ § áÅÐÊÁè Ó àÊÁÍ
â´Âà¹é¹¡ÒôÙáÅÃÑ¡ÉÒÊÀÒ¾ÃéÒ¹áÅÐÍØ»¡Ã³ì·Ø¡ª¹Ô´ÀÒÂã¹ÃéÒ¹ãËé
ÁÕ¤ÇÒÁÊÐÍÒ´ Êдǡ »ÅÍ´ÀÑ ÍÕ¡·Ñ駤ÇÒÁ¾ÃéÍÁ¢Í§¾¹Ñ¡§Ò¹ã¹
¡ÒÃãËéºÃÔ¡Ò÷ÕèÃÇ´àÃçÇ ¶Ù¡µéͧ áÅÐà»ç¹ÁԵáѺÅÙ¡¤éÒ·Ø¡¤¹·Õèà¢éÒä»ãªé
ºÃÔ¡Òà ã¹Áҵðҹà´ÕÂǡѹ·ÑèÇ»ÃÐà·È
¤¹¤Ø³ÀÒ¾
à«àÇè¹ÍÕàÅ¿àÇè¹ à»ç¹¸ØáԨÀÒ¤ºÃÔ¡Òà ËÑÇã¨ÊӤѤ×Í ¤Ø³ÀÒ¾¢Í§
ºØ¤ÅÒ¡Ã ºÃÔÉÑ·Ï ÁØ觤ѴÊÃä¹à¡è§¤¹´Õ ÁÕ¤ÇÒÁ«×èÍÊѵÂìÊبÃÔµáÅÐÁÕ
·Ñȹ¤µÔ·Õè´ÕµèͧҹºÃÔ¡Òà ·Ñ駹Õé ä´é¨Ñ´ãËéÁÕ¡Òý֡ͺÃÁµÒÁá¼¹½Ö¡ÍºÃÁ
áÅоѲ¹ÒºØ¤ÅҡûÃШӻÕãËéá¡è¾¹Ñ¡§Ò¹·Ø¡ÃдѺÍÂèÒ§µèÍà¹×èͧ
à¾×èÍãË龹ѡ§Ò¹·Ø¡ÃдѺÁÕ¤ÇÒÁ¾ÃéÍÁ㹡Ò÷ӧҹ ·Ñ駾¹Ñ¡§Ò¹·Õè
»¯Ô º Ñ µ Ô § Ò¹·Õ è à é Ò ¹ÊÒ¢ÒáÅÐÊÓ¹Ñ ¡ §Ò¹ à¾× è Í ãËé º Ø ¤ ÅҡâͧºÃÔ É Ñ · Ï
ÁդسÊÁºÑµÔµÒÁ¤èÒ¹ÔÂÁ 7 »ÃСÒâͧà«àÇè¹ÍÕàÅ¿àÇè¹ ¹Í¡¨Ò¡¹ÕéÂѧÁÕ
¡ÒèѴ½Ö¡ÍºÃÁã¹ÊÒÂÇԪҪվ੾Òзҧ áÅÐËÅÑ¡Êٵ÷Õèà¡ÕèÂÇ¢éͧ
¡Ñº¸ØáԨãËÁèÍÕ¡ÁÒ¡ÁÒÂà¾×èÍÃͧÃѺ¡Ò÷ӧҹ´éÒ¹µèÒ§æ ·ÕèÁÕ¤ÇÒÁ
ËÅÒ¡ËÅÒ â´ÂÁØè§ËÇѧà¾×èÍÃͧÃѺ¡ÒÃàµÔºâµ¢Í§ºÃÔÉÑ·Ï ã¹Í¹Ò¤µ
27
¤ Ç Ò Á á ¢ç § á ¡ Ãè § á Ëè § Í § ¤ì ¡ Ã
¤ÇÒÁÊØ¢¡Ñº¡ÒÃà»ç¹ÊèÇ¹Ë¹Ö§è ¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹
´Ñ§·Õè¡ÅèÒÇáÅéÇÇèÒ «Õ.¾Õ. à«àÇè¹ÍÕàÅ¿àÇè¹ãËé¤ÇÒÁÊӤѡѺ¾¹Ñ¡§Ò¹à»ç¹
ÍÂèÒ§ÁÒ¡ ¨Ö§ÁÕ¹âºÒÂÊè§àÊÃÔÁ¡Ô¨¡ÃÃÁ¾¹Ñ¡§Ò¹·ÕèËÅÒ¡ËÅÒÂã¹ÃٻẺ
¢Í§¡ÒÃ¨Ñ ´ µÑ é § ªÁÃÁµÒÁ¤ÇÒÁʹ㨠ÍÒ·Ô ªÁÃÁÇÃó¡ÃÃÁ ªÁÃÁ
´¹µÃÕä·Â ¾Ø·¸»ÑÒªÁÃÁ ªÁÃÁ¡ÍÅì¿ áÅЪÁÃÁËÁÒ¡ÅéÍÁ à»ç¹µé¹
à¾× è Í Êè § àÊÃÔ Á ãËé ¾ ¹Ñ ¡ §Ò¹ÁÕ ¤ ÇÒÁÃÑ ¡ ã¹ËÁÙ è ¤ ³Ð ÁÕ ¤ ÇÒÁÊÒÁÑ ¤ ¤Õ áÅÐ
ãªéàÇÅÒÇèÒ§¨Ò¡¡Ò÷ӧҹ㹷ҧÊÃéÒ§ÊÃäì à»ç¹»ÃÐ⪹ìµè͵¹àͧ
áÅÐÊèǹÃÇÁ ¹Í¡¨Ò¡¹ÕéÂѧʹѺʹعãËéÁÕ¡ÒþѲ¹Ò¤ÇÒÁÃÙé ¤ÇÒÁÊÒÁÒö
áÅÐàµÃÕÂÁ¤ÇÒÁ¾ÃéÍÁà¾×èÍÃͧÃѺ¡ÒâÂÒµÑǢͧºÃÔÉÑ·Ï ã¹Í¹Ò¤µ
â´ÂÃè Ç ÁÁ× Í ¡Ñ º ¡ÃÁÍÒªÕ Ç ÈÖ ¡ ÉÒáÅÐÁËÒÇÔ · ÂÒÅÑ Â ÊØ â ¢·Ñ  ¸ÃÃÁÒ¸Ô Ã Òª
à»Ô ´ âÍ¡ÒÊãËé ¾ ¹Ñ ¡ §Ò¹ä´é ÁÕ ¤ ÇÒÁÃÙ é ¨ ¹¶Ö § ÃÐ´Ñ º »ÃÔ ÒµÃÕ ¡è Í ãËé à ¡Ô ´
¤ÇÒÁÀÒ¤ÀÙÁÔã¨ã¹¡ÒÃà»ç¹Êèǹ˹Ö觢ͧͧ¤ì¡Ã
28
STRENGTH OF THE ORGANIZATION
â¤Ã§¡ÒÃàÃÒ¡ÇÑ´ÁÒäÇé·àèÕ «àÇè¹Ï Besides selecting only quality staff, C.P. Seven Eleven
¨Ø´»ÃÐʧ¤ì¢Í§â¤Ã§¡ÒùÕé à¾×èÍãË龹ѡ§Ò¹¢Í§ºÃÔÉÑ·Ï ÊÒÁÒö has a policy to support staff participating in various
¹ÓËÅÑ¡¸ÃÃÁ·Ò§¾Ø·¸ÈÒʹÒÁÒãªé㹡Ò÷ӧҹÃèÇÁ¡Ñ¹ ´éǤÇÒÁ corporate activities, where they show their capability
ÊÒÁÑ ¤ ¤Õ á ÅÐÁÕ ¤ ÇÒÁà¡× é Í ¡Ù Å «Ö è § ¡Ñ ¹ áÅÐ¡Ñ ¹ ¡è Í ãËé à ¡Ô ´ ¤ÇÒÁʧºÊØ ¢
and dedication to the company. Staff of all levels
enroll for the Rewards Program, through which
㹡Ò÷ӧҹ áÅÐ㹪ÕÇÔµÊèǹµÑÇ «Ö觨Ѵ¢Öé¹·Ø¡ÇѹÈØ¡Ãì â´Â¨Ñ´ãËéÁÕ they can accumulate points via the various activities,
¡ÒúÃÃÂÒ¸ÃÃÁá¡è¾¹Ñ¡§Ò¹áÅÐà»Ô´ãËé»ÃЪҪ¹¼Ùéʹã¨à¢éÒÃèÇÁ such as an increased productivity program and
¿Ñ§´éÇ â¤Ã§¡ÒþѲ¹ÒºØ¤ÅÒ¡Ãâ´ÂÂÖ´ËÅÑ¡¸ÃÃÁйÕé¹ÑºÇèÒà»ç¹ store visits. Staff can exchange their points for
Êèǹ˹Ö觢ͧ¡ÒþѲ¹Ò¤Ø³ÀÒ¾ºØ¤ÅҡâͧºÃÔÉÑ·Ï presents. The program is an effective tool for learning
and generating cooperation among staff.
"We bring the temple to 7-Eleven"
The purpose of this project is to apply the Buddha's
teaching in the work place, for greater harmony,
cooperation and peace. The program, which is open
for both company staff and general people, is run
as part of the human resource development scheme
every Friday.
29
¤ Ç Ò Á á ¢ç § á ¡ Ãè § á Ëè § Í § ¤ì ¡ Ã
¤ÇÒÁà»ç¹àÅÔÈã¹´éÒ¹ÀÒÇмٹé Ó
ºÃÔÉÑ· «Õ.¾Õ. à«àÇè¹ ÍÕàÅ¿àÇè¹ ¨Ó¡Ñ´ (ÁËÒª¹) ä´éÃѺ¡ÒÃÂÍÁÃѺÍÂèÒ§
¡Çé Ò §¢ÇÒ§Çè Ò »ÃÐʺ¤ÇÒÁÊÓàÃç ¨ 㹡ÒôÓà¹Ô ¹ ¡Ô ¨ ¡ÒÃÃé Ò ¹Êдǡ«× é Í
à«àÇè¹ÍÕàÅ¿àÇè¹ã¹»ÃÐà·Èä·Â â´Â¢ÂÒ¡Ԩ¡ÒÃáÅÐÊÒÁÒöà¾ÔèÁÃéÒ¹
ÊÒ¢ÒÍÂèÒ§ÃÇ´àÃçÇ ¤ÇÒÁÊÓàÃ稹ÕéÊèǹ˹Öè§à¡Ô´¨Ò¡¡Ò÷Õè¼ÙéºÃÔËÒâͧ
ºÃÔ É Ñ · Ï ÁÕ Ç Ô Ê Ñ Â ·Ñ È ¹ì Í Ñ ¹ ¡Çé Ò §ä¡Å áÅÐãËé ¤ ÇÒÁÊÓ¤Ñ ¡Ñ º ¡ÒÃ¾Ñ ² ¹Ò
ºØ¤ÅҡäǺ¤Ùè仡Ѻ¡ÒþѲ¹Òͧ¤ì¡ÃÁÒâ´ÂµÅÍ´ ´Ñ§¹Ñ鹨֧ä´éÃѺ
¡ÒÃ¤Ñ ´ àÅ× Í ¡¨Ò¡Ê¶ÒºÑ ¹ à¾Ô è Á ¼Å¼ÅÔ µ áËè § ªÒµÔ ãËé à »ç ¹ ¡Ã³Õ È Ö ¡ ÉÒ
¡Òû¯ÔºÑµÔ·Õèà»ç¹àÅÔÈ (Best Practice) µÒÁ¡Ãͺá¹Ç·Ò§¢Í§ÃÒ§ÇÑÅ
¤Ø³ÀÒ¾áËè§ªÒµÔ (Thailand Quality Award: TQA) ·ÕèÁÕ¤ÇÒÁà»ç¹àÅÔÈ
ã¹´é Ò ¹ÀÒÇÐ¼Ù é ¹ Ó ¡Åè Ò Ç¤× Í à»ç ¹ ͧ¤ì ¡ Ã·Õ è Á Õ ¡ ÒáÓ˹´·Ô È ·Ò§
¡ÒôÓà¹Ô ¹ ¸Ø à ¡Ô ¨ ÍÂè Ò §ªÑ ´ ਹ ÃÇÁ¶Ö § ¡ÒÃÁͧËÒâÍ¡ÒÊ·Ò§¸Ø à ¡Ô ¨
ã¹Í¹Ò¤µ ÁÕ Ç Ô ¸ Õ ¡ ÒÃá»Å§¹âºÒÂÊÙ è ¡ Òû¯Ô º Ñ µ Ô ¾Ãé Í Á·Ñ é § µÔ ´ µÒÁ
ÇÑ´¼ÅáÅзº·Ç¹·ÔÈ·Ò§¢Í§Í§¤ì¡ÃÍÂèÒ§à»ç¹Ãкº ÁÕ¡ÒÃÁͺÍÓ¹Ò¨
ãËé á ¡è ¼ Ù é º ÃÔ Ë Òà áÅо¹Ñ ¡ §Ò¹ÍÂè Ò §àËÁÒÐÊÁ Êè § àÊÃÔ Á ¡ÒÃàÃÕ Â ¹ÃÙ é á ÅÐ
¡ÒÃÁÕÊèǹÃèÇÁ¢Í§¾¹Ñ¡§Ò¹ ÃÇÁ·Ñ駡ÒÃáÊ´§¤ÇÒÁÃѺ¼Ô´ªÍºµèÍÊѧ¤Á
ÁÕ ¡ ÒôÓà¹Ô ¹ â¤Ã§¡ÒÃËÃ× Í ¡Ô ¨ ¡ÃÃÁµè Ò §æ à¾× è Í ªè Ç ÂàËÅ× Í ÊÑ § ¤ÁÍÂè Ò §
ÊÁèÓàÊÁÍ
Excellence in Leadership
C.P. Seven Eleven Public Company Limited is widely
accepted for its success in the convenience store
business in Thailand, and has rapidly expanded both
its business and the store number. A part of the
company's success is the result of its management's
vision and focus on human resource development.
Because of this, the company was ranked by the
Thailand Productivity Institute as the best practice
corporation for excellent leadership, under the
guidelines of the Thailand Quality Award (TQA). Such
recognition shows that the company has a clear
business direction, a practical policy, and the ability to
follow up on its operations, and systematically revise
the organization's direction, an effective system of
delegation for both managers and staff, staff
learning and cooperation support, and social
responsibility programs and activities. It is also proof
that the company has a system in place that inspires
the constant search for future business opportunity.
30
STRENGTH OF THE ORGANIZATION
31
À Ò ¤ ÍÕ Ê Ò ¹
à«àÇè¹ÍÕàÅ¿àÇè¹¢ÂÒ¢ͺࢵ¡ÒúÃÔ¡ÒÃÊÙè·Ø¡¨Ñ§ËÇÑ´ã¹ÀÒ¤ÍÕÊÒ¹ ´Ô¹á´¹¨Ã´
ÅØèÁ¹éÓ⢧Íѹà»ç¹áËÅè§Áô¡·Ò§ÇѲ¹¸ÃÃÁ áËÅè§ÍÒøÃÃÁáÅÐâºÃҳʶҹ
´é Ç ÂàÍ¡ÅÑ ¡ É³ì ¢ ͧ¡ÒúÃÔ ¡ Òäúǧ¨ÃáÅÐÊÔ ¹ ¤é Ò Êдǡ«× é Í ·Õ è ¤ ú¶é Ç ¹
ä´éÁҵðҹ àÃÒ»ÃÐÊÒ¹à»ç¹Ë¹Ö觡ѺÇѲ¹¸ÃÃÁáÅлÃÐླշéͧ¶Ôè¹Íѹà»ç¹
Ẻ©ºÑº¢Í§ªÒÇä·ÂÍÕÊÒ¹ÍÂèÒ§á·é¨ÃÔ§ áÅÐÃèÇÁ¨ÃÃâŧ¸ØáԨ·Õèà¡×éÍ˹عãËéà¡Ô´
¡ÒÃÊÃéÒ§§Ò¹áÅÐÃèÇÁ¾Ñ²¹ÒÈÑ¡ÂÀÒ¾·Ò§¸ØáԨ㹷éͧ¶Ôè¹ áÅоѲ¹ÒÊѧ¤Áä·Â
ã¹·Ø¡´éÒ¹
Northeastern Region
The 7-Eleven network extends throughout the Northeast
as far as the towns along the Mekong River, a wide area noted
for its rich culture and ancient historical sites. 7-Eleven has
adapted to the ways of life of northeastern people by using its
unique systems to provide fully integrated services and top
quality convenience stores. Not only has the establishment of
7-Eleven stores throughout the Northeast boosted local business,
it has also increased job opportunities and improved the social
welfare of the people.
32
Í § ¤ì ¡ à ¤Ø ³ À Ò ¾
QUALITY ORGANIZATION
¡ÒþѲ¹Òͧ¤ì¡ÃÍÂèÒ§µèÍà¹×èͧ à»ç¹Íա˹Ö觤ÇÒÁÁØè§ÁÑè¹ã¹¡ÒþѲ¹Ò
¤Ø ³ ÀÒ¾ÊÔ ¹ ¤é Ò áÅкÃÔ ¡ ÒÃâ´ÂÃÇÁ¢Í§¡Ô ¨ ¡ÒÃÃé Ò ¹Êдǡ«× é Í
à«àÇè¹ÍÕàÅ¿àÇè¹ãËé·Ñ¹ÊÁÑÂã¹´éÒ¹ÃÙ»Åѡɳì áÅСÒúÃÔ¡ÒÃÃٻẺ
ãËÁèæ µÅÍ´àÇÅÒ ºÃÔÉÑ·Ï àÅç§àË繤ÇÒÁÊӤѢͧºØ¤ÅÒ¡Ã «Ö觶×Í
à»ç¹·ÃѾÂÒ¡ÃÊӤѢͧºÃÔÉÑ·Ï à¹×èͧ¨Ò¡à»ç¹¼ÙéÁÕ˹éÒ·Õè¼ÅÔµ¼Å§Ò¹
¤Ø³ÀÒ¾ÊÙè»ÃЪҪ¹ ¨Ö§ä´é¹Ó¡Ô¨¡ÃÃÁà¾ÔèÁ¼Å¼ÅÔµÁÒãªé㹡Ãкǹ
¡ÒþѲ¹ÒºØ¤ÅÒ¡Ã ¹Í¡¨Ò¡¹ÕéÂѧÁØè§à¹é¹¡ÒþѲ¹ÒÃкº¡Ò÷ӧҹ
ãËé Á Õ » ÃÐÊÔ · ¸Ô À Ò¾ÍÂÙ è à ÊÁÍáÅÐÊÒÁÒöÇÑ ´ ¼Å¡Ò÷ӧҹä´é
ÍÂè Ò §ªÑ ´ ਹ à¾× è Í ´ÓçäÇé « Ö è § ¤ÇÒÁà»ç ¹ ºÃÔ É Ñ · ·Õ è Á Õ ¨ ÃÃÂÒºÃóã¹
¡ÒôÓà¹Ô¹¸ØáԨ
33
Í § ¤ì ¡ à ¤Ø ³ À Ò ¾
ÊÃéÒ§ÃÒ¡°Ò¹ÊӤѴéÇ¡Ԩ¡ÃÃÁ¤Ø³ÀÒ¾
¹Ñº¨Ò¡»Õ ¾.È. 2541 ·ÕèºÃÔÉÑ·Ï ÁÕ¹âºÒ¾Ѳ¹Òͧ¤ì¡ÃÃÐÂÐ 5 »Õ
ÍÂèÒ§à»ç¹ÃÙ»¸ÃÃÁ ÁØè§ÁÑè¹ÊÃéÒ§¤ÇÒÁÁÑ蹤§´éÇ¡ÒþѲ¹ÒãË龹ѡ§Ò¹
·Ø ¡ ¤¹à¾Ô è Á ÈÑ ¡ ÂÀÒ¾áÅлÃÐÊÔ · ¸Ô À Ò¾¡Ò÷ӧҹ·Õ è à »ç ¹ ÃкºÍÂè Ò §
µèÍà¹×èͧ â´Â¹Óá¹Ç¤Ô´¡ÒÃà¾ÔèÁ¼Å¼ÅÔµ (Productivity) áÅСԨ¡ÃÃÁ
¤Ø³ÀÒ¾ ä´éá¡è ¡Ô¨¡ÃÃÁ 7 Ê. ¡Ô¨¡ÃÃÁ¤ÇÒÁ»ÅÍ´ÀÑ ¡Ô¨¡ÃÃÁ¤Ø³ÀÒ¾
¡ÅØèÁÂèÍ áÅÐâ¤Ã§¡ÒÃÅ´µé¹·Ø¹à¢éÒÁÒà»ç¹¾×é¹°Ò¹à¾×èÍÊè§àÊÃÔÁãËé
¾¹Ñ¡§Ò¹ÁÕÊèǹÃèÇÁ㹡ÒûÃѺ»Ãاͧ¤ì¡ÃÍÂèÒ§µèÍà¹×èͧ¹Ñé¹ä´é¡èÍãËé
à¡Ô´¼ÅÍÂèÒ§ªÑ´à¨¹ ÊÒÁÒö»ÃѺµÑÇãËéà¢éÒÊÙèÃкºÁҵðҹÊÒ¡Å
µÒÁÃкººÃÔËÒäسÀÒ¾ ISO 9001:2000 ·ÑèÇ·Ñé§Í§¤ì¡Ã ¡Í»Ã¡Ñº
ºÃÔÉÑ·Ï ä´é¹Ó¡ÒúÃÔËÒÃàªÔ§¡ÅÂØ·¸ì (Strategic Planning) à¢éÒÁÒãªé
ºÃÔ Ë Òçҹ ¨Ö § ·ÓãËé Ê ÒÁÒöºÃÔ Ë ÒÃà»é Ò ËÁÒÂͧ¤ì ¡ Ã·Ñ é § ÃÐÂÐÊÑ é ¹
áÅÐÃÐÂÐÂÒÇä´é Í Âè Ò §ÁÕ · Ô È ·Ò§·Õ è ª Ñ ´ ਹáÅкÃÃÅØ à »é Ò ËÁÒ¢ͧ
ºÃÔÉÑ·Ï ã¹¡ÒÃà»ç¹ÃéÒ¹Êдǡ«×éͧ͢¤¹ä·Â·Õè»ÃÐʺ¤ÇÒÁÊÓàÃç¨ã¹
Ãкº·Õè¹èÒ¾Í㨠Íѹ¨ÐÊ觼ŵèͤÇÒÁÁÑ蹤§ã¹ÃÐÂÐÂÒÇ
36
QUALITY ORGANIZATION
¡ÒúÃÔËÒäÇÒÁàÊÕÂè §
¹Í¡¨Ò¡¡ÒúÃÔ Ë ÒÃ¡Ô ¨ ¡ÒÃä´é Í Âè Ò §ÁÕ » ÃÐÊÔ · ¸Ô À Ò¾ áÅСÒÃ¡Ó¡Ñ º
´ÙáÅà¾×èÍ»éͧ¡Ñ¹¤ÇÒÁ¼Ô´¾ÅҴ㹡Ò÷ӧҹâ´Â¤³Ð¡ÃÃÁ¡ÒõÃǨ
Êͺ¢Í§ºÃÔ É Ñ · Ï «Ö è § ·Ó˹é Ò ·Õ è ¡ Ó¡Ñ º ´Ù á Å¡ÒÃÊͺ·Ò¹áÅÐÃÒ§ҹ
à¡ÕèÂǡѺÃкº¤Çº¤ØÁÀÒÂã¹ áÅСÒõÃǨÊͺÀÒÂã¹ ºÃÔÉÑ·Ï Âѧ
àÅç§àË繤ÇÒÁÊӤѢͧ¡ÒáӡѺ´ÙáÅ¡ÒúÃÔËÒäÇÒÁàÊÕè§㹡ÒÃ
´Óà¹Ô¹¸ØáԨ¢Í§ºÃÔÉÑ·Ï «Öè§ÍÒ¨à¡Ô´¢Öé¹áÅÐà»ç¹ÍØ»ÊÃäµèÍà»éÒËÁÒÂ
·Ò§¸ØáԨ ¨Ö§ãËéÁÕ¡ÒÃáµè§µÑ駤³Ð¡ÃÃÁ¡ÒúÃÔËÒäÇÒÁàÊÕè§ (Risk
Management Committee) à¾×è͡ӡѺ´ÙáÅãËé¡Ò÷ӧҹ¢Í§ºÃÔÉÑ·Ï
´Óà¹Ô¹ä»ä´éÍÂèÒ§ÁÑ蹤§
Risk Management
An important focus for C.P. Seven Eleven has been the
effective management and good governance of its
business operations. The company's internal audit
committee was thus established to monitor and
prepare reports on internal control and assessment.
In addition, the company is well prepared to cope
with any foreseeable risks that may stand in the
way of achieving its targets. As such, the Risk
Management Committee was established to
supervise and monitor the work of the company.
37
Í § ¤ì ¡ à ¤Ø ³ À Ò ¾
38
QUALITY ORGANIZATION
39
¸Ø à ¡Ô ¨ ÂØ ¤ ã Ë Áè à ¾×è Í ÊÑ § ¤ Á ä · Â
à«àÇè¹ÍÕàÅ¿àÇ蹡ÓÅѧàµÔºâµä»¾ÃéÍÁæ ¡ÑºÊѧ¤Áä·ÂÍÂèÒ§äÁèËÂØ´ÂÑé§
´éÇÂËÑÇ㨢ͧ¡ÒÃãËéºÃÔ¡ÒõÅÍ´ 24 ªÑèÇâÁ§â´ÂäÁèÁÕÇѹËÂØ´ àÃÒ¨Ö§
à»ÃÕ Â ºàÊÁ× Í ¹·Õ è ¾ Ö è § ¾Ô § ¢Í§¤¹ä·Âã¹ÂÒÁàË¹× è Í ÂÅé Ò áÁé  ÒÁ¤è Ó ¤× ¹
ÃéÒ¹¢Í§àÃÒà»ç¹´Ñè§â¤Á俴ǧãËè·ÕèÊèͧÊÇèÒ§ÍÂÙè·èÒÁ¡ÅÒ§ªØÁª¹ãËé
¼ÙéÊѨÃä´éàµÔÁ¾Åѧ¡è͹¡ÅѺÊÙè·Õè¾Ó¹Ñ¡ àÊÁ×͹à¾×è͹á·é¼ÙéÃÙé㨢éÒ§¡Ò·Õè
äÁèà¤ÂËèÒ§ËÒÂ
40
NEW-AGE BUSINESS...FOR THAI SOCIETY
41
¸Ø à ¡Ô ¨ ÂØ ¤ ã Ë Áè à ¾×è Í ÊÑ § ¤ Á ä · Â
â¤Ã§¡ÒÃÊè§àÊÃÔÁ¡ÒÃÍèÒ¹
ºÃÔÉÑ·Ï µÃÐ˹ѡ¶Ö§¤ÇÒÁÊӤѢͧ¡ÒÃÍèÒ¹ Íѹà»ç¹¾×é¹°Ò¹ÊÓ¤Ñ
㹡ÒþѲ¹Ò¤Ø³ÀÒ¾ªÕÇÔµ¢Í§àÂÒǪ¹ à¹×èͧ¨Ò¡¤ÇÒÁÃÙéã¹´éÒ¹µèÒ§æ
·Õè¨Ðä´éÃѺ¨Ò¡¡ÒÃÍèҹ˹ѧÊ×Í áÅÐà¾×è͵ͺʹͧµè;ÃÐÃÒª´ÓÃԢͧ
¾ÃкҷÊÁà´ç¨¾ÃÐà¨éÒÍÂÙèËÑÇ ´éҹ˹ѧÊ×ÍáÅСÒÃÍèÒ¹
42
NEW-AGE BUSINESS...FOR THAI SOCIETY
43
¸Ø à ¡Ô ¨ ÂØ ¤ ã Ë Áè à ¾×è Í ÊÑ § ¤ Á ä · Â
â¤Ã§¡ÒþѲ¹Ò¤ÃÙ¼Êé٠͹ÇÔªÒ¾Ãоط¸ÈÒʹÒ
ºÃÔ É Ñ · Ï ä´é ´ Óà¹Ô ¹ â¤Ã§¡ÒÃ¾Ñ ² ¹Ò¤ÃÙ ¼ Ù é Ê Í¹ÇÔ ª Ò¾ÃÐ¾Ø · ¸ÈÒʹÒ
ÃèÇÁ¡Ñº¡ÃÁÊÒÁÑÈÖ¡ÉÒ ¡ÃзÃǧÈÖ¡ÉÒ¸Ô¡Òà µÑé§áµè»Õ ¾.È. 2539
¨¹¶Ö § »Ñ ¨ ¨Ø º Ñ ¹ â´Âã¹»Õ ¾.È. 2544 ä´é Ê è § àÊÃÔ Á áÅÐÊ¹Ñ º Ê¹Ø ¹ ãËé Á Õ
¡ÒÃ¾Ñ ² ¹Ò¤ÃÙ ¼ Ù é Ê Í¹ÇÔ ª Ò¾ÃÐ¾Ø · ¸ÈÒʹÒÍÕ ¡ ËÅÒÂâ¤Ã§¡Òà ä´é á ¡è
¡ÒÃͺÃÁ»¯ÔºÑµÔ¸ÃÃÁ¢Í§ 13 ࢵ¡ÒÃÈÖ¡ÉÒ·ÑèÇ»ÃÐà·È ¡ÒÃÈÖ¡ÉÒ
ËÅÑ ¡ ÊÙ µ øÃÃÁÈÖ ¡ ÉÒáÅСÒÃ¾Ô ¨ ÒÃ³Ò¤Ñ ´ àÅ× Í ¡¤ÃÙ ¼ Ù é Ê Í¹ÇÔ ª Ò
¾Ãоط¸ÈÒʹҴÕà´è¹
44
NEW-AGE BUSINESS...FOR THAI SOCIETY
â¤Ã§¡ÒûÃдÔÉ°ìÈÅÔ »ì
ºÃÔÉÑ·Ï ÃèÇÁ¡Ñº¤³ÐÈÔÅ»¡ÃÃÁÈÒʵÃì ÁËÒÇÔ·ÂÒÅÑÂÈÃÕ¹¤ÃÔ¹·ÃÇÔâò
»ÃÐÊÒ¹ÁÔ µ à áÅЪè Í § 9 Í.Ê.Á.·. ´Óà¹Ô ¹ â¤Ã§¡ÒûÃÐ´Ô É °ì È Ô Å »ì
(Re-use Art) 㹧ҹÇѹà´ç¡áË觪ҵÔà»ç¹»ÃШӷء»Õ µÑé§áµè»Õ ¾.È.
2540 ¨¹¶Ö§»Ñ¨¨ØºÑ¹ â´Â¨Ñ´»ÃСǴÊÔ觻ÃдÔÉ°ì¨Ò¡ÇÑÊ´ØãªéáÅéÇà¾×èÍ
óç¤ìãËéàÂÒǪ¹àË繤ÇÒÁÊӤѢͧÊÔè§áÇ´ÅéÍÁ ÊÃéÒ§ÊÑÁ¾Ñ¹¸ÀÒ¾
ÀÒÂ㹤Ãͺ¤ÃÑÇ à¾×èÍãËéà¡Ô´¤ÇÒÁ¤Ô´ÊÃéÒ§ÊÃäì ãªéàÇÅÒÇèÒ§ãËéà»ç¹
»ÃÐ⪹ì áÅÐàËç ¹ »ÃÐâª¹ì ¢ ͧ¡ÒùÓÇÑ Ê ´Ø µ è Ò §æ ¡ÅÑ º ÁÒãªé ã ËÁè
â´ÂÁÕÈÔÅ»Ðà»ç¹Ê×èÍ
45
¸Ø à ¡Ô ¨ ÂØ ¤ ã Ë Áè à ¾×è Í ÊÑ § ¤ Á ä · Â
â¤Ã§¡ÒÃà¼Âá¾ÃèËÁÒ¡ÅéÍÁ
ËÁÒ¡ÅéÍÁ ËÃ×Í â¡Ð «Öè§à»ç¹ËÁÒ¡¡Ãдҹ·ÕèÊè§àÊÃÔÁ¡ÒþѲ¹Ò
·Ñ¡ÉзҧʵԻÑҢͧ¼ÙéàÅè¹´éÇ¡ÒÃãªé¤ÇÒÁ¤Ô´ÍÂèÒ§à»ç¹Ãкº
·Ñé§Âѧà»ç¹¡ÒûÅÙ¡½Ñ§á¹Ç¤Ô´´éÒ¹¤Ø³¸ÃÃÁáÅШÃÔ¸ÃÃÁ ºÃÔÉÑ·Ï ¨Ö§ÁØè§
à¹é¹Êè§àÊÃÔÁ¡ÒÃÊÃéÒ§¾×é¹°Ò¹·Õè´ÕãËéá¡èàÂÒǪ¹ áÅÐʹѺʹع¡ÒÃãªé
àÇÅÒÇèÒ§ãËéà»ç¹»ÃÐ⪹ì´éÇ¡ÕÌÒËÁÒ¡ÅéÍÁ â´Âä´é´Óà¹Ô¹¡Ô¨¡ÃÃÁ
à¼Âá¾Ãè Ë ÁÒ¡Åé Í Á äÁè Ç è Ò ¨Ðà»ç ¹ ¡ÒÃ¨Ñ ´ ¡ÒÃàÃÕ Â ¹¡ÒÃÊ͹ áÅÐ
¡ÒÃá¢è § ¢Ñ ¹ ÊÓËÃÑ º ¹Ñ ¡ àÃÕ Â ¹ ¹Ñ ¡ ÈÖ ¡ ÉÒ áÅлÃЪҪ¹·Ñ è Ç ä»ÍÂè Ò §
¡ÇéÒ§¢ÇÒ§ â¤Ã§¡ÒùÕé»ÃÐʺ¤ÇÒÁÊÓàÃç¨ÍÂèÒ§´ÕÂÔè§ â´ÂÁÕàÂÒǪ¹ÃèÇÁ
â¤Ã§¡ÒáÇè Ò 7,000 ¤¹ áÅзÓãËé Á Õ ¼ Ù é à Åè ¹ ËÁÒ¡Åé Í Á·Ñ è Ç »ÃÐà·È
¡ÇèÒ 1 ÅéÒ¹¤¹
46
NEW-AGE BUSINESS...FOR THAI SOCIETY
â¤Ã§¡ÒáÒÃÈÖ¡ÉÒã¹Ãкº·ÇÔÀÒ¤Õ
ºÃÔÉ Ñ·Ï áÅСÃÁÍÒªÕÇÈÖ¡ÉÒ ä´éÃèÇÁ¡Ñ¹´Óà¹Ô¹â¤Ã§¡ÒáÒÃÈÖ¡ÉÒ
ã¹Ãкº·ÇÔÀÒ¤Õ µÑé§áµè»Õ¾.È. 2536 ¨¹¶Ö§»Ñ¨¨ØºÑ¹ à¾×èÍÃèÇÁ¾Ñ²¹Ò
ËÅÑ¡ÊٵáÒäéÒ»ÅÕ¡ à»Ô´âÍ¡ÒÊãËé¹Ñ¡ÈÖ¡ÉÒàÃÕ¹ÃÙé¨Ò¡»ÃÐʺ¡Òóì
¨ÃÔ§ ãªéàÇÅÒÇèÒ§ãËéà»ç¹»ÃÐ⪹ì áÅÐàÊÃÔÁ¡ÓÅѧ¤¹ãËé¡ÑºË¹èǧҹ¢Í§
ÃéÒ¹ â´ÂãËé¡ÒÃʹѺʹعã¹àÃ×èͧ·Ø¹¡ÒÃÈÖ¡ÉÒ Ê×èÍ¡ÒÃàÃÕ¹¡ÒÃÊ͹
áÅÐàºÕéÂàÅÕ駵ͺ᷹¨Ò¡¡Òý֡§Ò¹µÅÍ´ËÅÑ¡Êٵà ·Ñé§ã¹ÃдѺ»Çª.
»ÇÊ. áÅлÃÔÒµÃÕ
47
¸Ø à ¡Ô ¨ ÂØ ¤ ã Ë Áè à ¾×è Í ÊÑ § ¤ Á ä · Â
â¤Ã§¡ÒÃà¼Âá¾ÃèÈÅÔ »ÇѲ¹¸ÃÃÁä·Â
ºÃÔÉÑ·Ï ãËé¤ÇÒÁÊÓ¤Ñ㹡ÒÃÊ׺ÊÒ¹ÇѲ¹¸ÃÃÁä·Â à¾×èÍÃÑ¡ÉÒÁô¡
·Ò§ÇѲ¹¸ÃÃÁ ´éÇ¡ÒèѴâ¤Ã§¡Òà ͹ØÃÑ¡ÉìàÊÀÒ ¢Ø¹ªéÒ§ ¢Ø¹á¼¹
ÃèÇÁ¡ÑºÊ¶ÒºÑ¹ä·Â¤´ÕÈÖ¡ÉÒ ÁËÒÇÔ·ÂÒÅѸÃÃÁÈÒʵÃì ¨Ñ´·Ó«Õ´Õ/
à·»ºÑ¹·Ö¡àÊÕ§¢ÑºàÊÀÒµé¹áººá¨¡¨èÒÂãËéʶҺѹ¡ÒÃÈÖ¡ÉÒµèÒ§æ
·Ñ é § ÂÑ § ¨Ñ ´ ·ÓË¹Ñ § Ê× Í ÊÔ è § ´Õ ã ¹ÇÔ ¶ Õ ª Õ Ç Ô µ ä·Â-¨Õ ¹ à¾× è Í à¼Âá¾Ãè ¤ ÇÒÁÃÙ é
´éÒ¹ÇѲ¹¸ÃÃÁä·ÂáÅÐÇѲ¹¸ÃÃÁ¨Õ¹ãËé»ÃЪҪ¹·ÑèÇä»
¡ÒúÃÔ¡ÒÃÊѧ¤Á´éÒ¹Í×¹è æ
¼èÒ¹à¤Ã×Í¢èÒÂÃéÒ¹à«àÇè¹ÍÕàÅ¿àÇè¹
ºÃÔÉÑ·Ï ä´éãËéºÃÔ¡ÒÃÊѧ¤Áà¾×èÍ»ÃÐ⪹ìµèÍ˹èǧҹÃÒª¡ÒõèÒ§ æ
¼èÒ¹à¤Ã×Í¢èÒÂÃéÒ¹ à«àÇè¹ÍÕàÅ¿àÇè¹ ·Ø¡ÊÒ¢Ò ·ÑèÇ»ÃÐà·È ÍÒ·Ô â¤Ã§¡ÒÃ
óç¤ì»ÃÐËÂÑ´¹éÓ â¤Ã§¡Òø§¿éÒÃÒ¤Ò»ÃÐËÂÑ´ â¤Ã§¡ÒáÃШÒÂ
¹é Ó µÒÅ·ÃÒÂ㹪è Ç §¢Ò´á¤Å¹ â¤Ã§¡ÒâÒÂËÅÍ´»ÃÐËÂÑ ´ ä¿
â¤Ã§¡ÒÃóç¤ì ¡ ÒÃàÅ× Í ¡µÑ é § Åè Ç §Ë¹é Ò â¤Ã§¡ÒúÃÔ ¡ Òùé Ó ´× è Á á¡è
à¨éÒ˹éÒ·ÕèµÓÃǨ·ÑèÇ»ÃÐà·È â¤Ã§¡ÒÃÃѺàÃ×èͧÃéͧàÃÕ¹¢Í§¼ÙéºÃÔâÀ¤
49
À Ò ¤ ã µé
¤ÇÒÁÊдǡʺÒ¨ҡ¡ÒúÃÔ¡ÒÃÊдǡ«×éͧ͢à«àÇè¹ÍÕàÅ¿àÇè¹´Óà¹Ô¹µèÍä»ÊÙè
·Ø¡¨Ñ§ËÇÑ´ã¹ÀÒ¤ãµé ´Ô¹á´¹Êͧ½Ñ觷ÐàÅÍѹ´ÒÁѹ·Õ觴§ÒÁ´éÇÂËÒ´·ÃÒ¢ÒÇ
à¾×èÍà»ç¹Êèǹ˹Öè§ã¹Ãкº¸ØáԨ·Õè´Óà¹Ô¹ä»ÍÂèÒ§ÁÑ蹤§ã¹ÍÒ³ÒࢵÀÙÁÔÀÒ¤áË觹Õé
¨¹¨Ã´à¢µá´¹ãµéÊØ´¢Í§»ÃÐà·Èä·Â ¤ÇÒÁÊآ㹪ÕÇÔµ»ÃШÓÇѹ¡ÓÅѧ´Óà¹Ô¹ä»
¾Ãé Í Áæ ¡Ñ º àÃÒ à«àÇè ¹ ÍÕ à Å¿àÇè ¹ à¾× è Í ¹Ê¹Ô · ¼Ù é à ٠é ã ¨·Õ è Á Ø è § ÁÑ è ¹ à¾× è Í ÁÕ Ê è Ç ¹Ãè Ç Áã¹
¡ÒþѲ¹Ò¤Ø³ÀÒ¾ªÕÇÔµ¢Í§¤¹ä·Â ´éÇ¡ÒúÃÔ¡Ò÷Õèà»ÕèÂÁ´éÇÂäÁµÃÕ¨ÔµáÅÐ
¸ØáԨÊдǡ«×éÍÂؤãËÁè·Õèà¢éÒ¶Ö§¤¹ä·ÂÍÂèÒ§á·é¨ÃÔ§
Southern Region
Following excellent responses to convenience stores elsewhere in
Thailand, 7-Eleven expanded its horizons to the South, a region
famous for its beautiful white sandy beaches along the Andaman
Sea, with the aim of becoming an integral part of the regions
business community. With a mission to spread a little extra pleasure
in peoples lives, 7-Eleven stands by Thai society and helps
communities improve their well-being, just as true friends help friends
in need. 7-Eleven pledges to continue to provide convenience
shopping services to meet the needs of ever faster-paced lifestyles
with a sincerity and warm hospitality that is second to none.
à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹ Ê Ãé Ò § Ê Ã Ã ¤ì ÊÔè § ã Ë Áè à ¤Õ Â § ¤Ùè ÊÑ § ¤ Á ä · Â
7 - E L E V E N ... C R E A T I N G I N N O V A T I O N S F O R T H A I S O C I E T Y
¡ÇèÒ·ÈÇÃÃÉ·Õè¼èÒ¹ÁÒ ¤¹ä·ÂÃÙé¨Ñ¡¤Øé¹à¤Â¡ÑºÃéÒ¹Êдǡ«×éÍ㹪×èÍ Throughout its decades of history, the bright and cozy
à«àÇè¹ÍÕàÅ¿àÇè¹ ÃéÒ¹¤éÒ·ÕèãËéºÃÔ¡Òà 24 ªÑèÇâÁ§ ´éǺÃÃÂÒ¡ÒȢͧ 24-hour 7-Eleven store has become a well-known part
¡Òõé Í ¹ÃÑ º ·Õ è Í ºÍØ è ¹ à»ç ¹ ¡Ñ ¹ àͧáÅÐÊÔ ¹ ¤é Ò ¤Ø ³ ÀÒ¾ ·ÓãËé ã ¤Ãæ of Thai life. With a warm, friendly atmosphere, and a
¹Ö ¡ ¶Ö § àÃÒµÅÍ´àÇÅÒ à¾ÃÒÐ·Ø ¡ ͧ¤ì » ÃСͺ¢Í§à«àÇè ¹ ÍÕ à Å¿àÇè ¹
wide range of quality products, 7-Eleven is remembered
by customers round the clock, with its carefully
Åéǹà¡ÕèÂÇ¢éͧ¡Ñº»Ñ¨¨Ñ¾×é¹°Ò¹¢Í§¡ÒôÓà¹Ô¹ªÕÇÔµ»ÃШÓÇѹ¢Í§¤¹ä·Â thought-out products that are ideally suited to the Thai
way of living.
51
à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹ Ê Ãé Ò § Ê Ã Ã ¤ì ÊÔè § ã Ë Áè à ¤Õ Â § ¤Ùè ÊÑ § ¤ Á ä · Â
¡Ô¨¡ÃÃÁµèÒ§æ ÃÇÁ·Ñé§ÃٻẺ¡ÒÃãËéºÃÔ¡Òâͧà«àÇè¹ÍÕàÅ¿àÇè¹·Õè¾Ñ²¹Ò Day in, day out, C.P. Seven Eleven is committed to
ä»ÍÂèÒ§äÁèËÂØ´¹Ôè§ Åéǹà»ç¹¼Å¨Ò¡¤ÇÒÁ¤Ô´áÅÐÇÔÊÑ·Ñȹì¢Í§¼ÙéºÃÔËÒà developing innovative services that bring happiness to
·Õè¤Ó¹Ö§¶Ö§¼ÙéºÃÔâÀ¤à»ç¹ËÅÑ¡ ¨Ö§ÁÕá¹Ç·Ò§ÊÃÃËÒÊÔ¹¤éÒáÅкÃÔ¡ÒÃãËÁèæ Thai people throughout the country. Unprecedented,
à¾×è͵ͺʹͧ¤ÇÒÁµéͧ¡Òâͧ¼ÙéºÃÔâÀ¤ ·Ñé§ã¹»Ñ¨¨ØºÑ¹áÅÐ͹Ҥµ continuous expansion of 7-Eleven is the result of a
äÇéËÅÒ»ÃСÒÃ
modern store layout and management practices,
helpful staff who unfailingly seek to create quality
services, internal organizational development, and
extensive social contributions. Furthermore, 7-Eleven is
working to develop employees' skil s and knowledge
stil further, to ensure more effective services. The company
promotes amongst employees a culture of integrity
and organization, in addition to establishing a merit
and reward system, with the aim to ensure high-quality
services and utmost customer convenience.
Ongoing social development activities and
emerging new types of service are the product of
the company's customer-oriented management
team. They have tirelessly searched for new products
and services to best fulfill customers' present and
future needs and wants.
52
7 - E L E V E N ... C R E A T I N G I N N O V A T I O N S F O R T H A I S O C I E T Y
7- Catalog ËéÒ§ÊÃþÊÔ¹¤éÒã¹Á×ͤس
à¾× è Í ãËé à ¡Ô ´ ¤ÇÒÁËÅÒ¡ËÅÒ áÅÐà¾Ô è Á ¤ÇÒÁÊдǡãËé á ¡è Å Ù ¡ ¤é Ò
¢Í§à«àÇè¹ÍÕàÅ¿àÇè¹ã¹¡ÒÃàÅ×Í¡áÅÐÊÑ觫×éÍÊÔ¹¤éÒ·Õèµéͧ¡Òà ¹Í¡à˹×Í
¨Ò¡·ÕèÇÒ§¨Ó˹èÒÂã¹ÃéÒ¹ ÍÒ·Ô ÍØ»¡Ã³ìà¤Ã×èͧãªéÀÒÂ㹺éÒ¹áÅÐã¹Êǹ
¢Í§àÅè¹ ¢Í§·ÕèÃÐÅÖ¡ àÊ×éͼéÒ ÍØ»¡Ã³ìÊÓËÃѺáµè§¡Ò ÍØ»¡Ã³ìÊÓËÃѺ
ö¹µì ¡ÒÃÊÓÃͧËéͧ¾Ñ¡ã¹âçáÃÁ ʶҹ¾Ñ¡¼è͹áÅÐáËÅ觷èͧà·ÕèÂÇ
µèÒ§æ â´Â´Ùä´é¨Ò¡Ë¹Ñ§Ê×Í 7-Catalog «Öè§ÁÕÃÒ¡ÒÃÊÔ¹¤éÒãËéàÅ×Í¡
ÁÒ¡¡ÇèÒ 5,000 ÃÒ¡Òà ·Ñ駹ÕéÊÒÁÒöªÓÃÐà§Ô¹ áÅÐÃѺÊÔ¹¤éÒä´é·Õè
ÃéÒ¹à«àÇè¹ÍÕàÅ¿àÇè¹ÊÒ¢Òã¡ÅéºéÒ¹µÅÍ´ 24 ªÑèÇâÁ§
53
à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹ Ê Ãé Ò § Ê Ã Ã ¤ì ÊÔè § ã Ë Áè à ¤Õ Â § ¤Ùè ÊÑ § ¤ Á ä · Â
54
7 - E L E V E N ... C R E A T I N G I N N O V A T I O N S F O R T H A I S O C I E T Y
Digital Purse
With more than 2,000 stores nationwide, and two million
customers each day, 7-Eleven is considered one of the
country's prime retailing channels. Helping to generate a
huge cash flow within the Thai economy, C.P. Seven
Eleven, decided to launch its Digital Purse onto the
Thai market. As a co-investment project, with financial
institutions and leading companies, this service
revolutionizes customer payment services. Instead of
using cash, customers are provided with a Digital Purse,
which can be used instead of cash for payment.
The system helps lower the burden of both buyers and
sellers dealing with cash, while increasing both accuracy
and safety to payment system of the country.
55
áʧ·Í§áË觤ÇÒÁÊÓàÃç¨ áÅÐ͹Ҥµ·ÕèÊ´ãʢͧà«àÇè¹ÍÕàÅ¿àÇè¹ The golden ray of success and bright future of 7-Eleven
¨ÐàÃ×ͧÃͧáÅÐÊèͧÊÇèÒ§ ¹Ó·Ò§ÊÙè¸ØáԨÂؤãËÁè is shining and guiding towards a new way of doing
à¾×èÍÃèÇÁ¼¹Ö¡¤ÇÒÁà»ç¹»Ö¡á¼è¹ãËéá¡èÊѧ¤Áä·Â...·ÑèÇ·Ñé§á¼è¹´Ô¹ business... integrating solidarity in Thai society,
throughout the nation.
àÊÕ§·Ñ¡·Ò ÊÇÑÊ´Õ¤ÃѺ/ÊÇÑÊ´Õ¤èÐ Greetings "Sawasdee Krub, Sawasdee Ka",
áÅФӡÅèÒÇ ¢Íº¤Ø³ ¨Ò¡àÃÒ·ÕèÁͺãËé¼ÙéÁÕÍØ»¡Òäس and thanks from us to our customers are uttered from
¤×ÍàÊÕ§·Õèà»Å觨ҡ㨢ͧªÒÇà«àÇè¹ÍÕàÅ¿àÇè¹·Ø¡¤¹ the bottom of the hearts of each and every staff.
àÊÕ§áËè§ÁÔµÃÀÒ¾áÅÐäÁµÃÕ¨Ôµ This is the voice of friendship and companionship,
¨Ð»ÃÒ¡®ÍÂÙèàªè¹¹ÕéµÅÍ´ä»...µÃÒº¹Ò¹à·èÒ¹Ò¹ which wil shine on forever.
¢ÍãËé...à«àÇè¹ÍÕàÅ¿àÇè¹ Let 7-Eleven be a close friend to all Thais, regardless of
à»ç¹¼ÙéÃѺãªéáÅÐà»ç¹à¾×è͹·ÕèÃÙé㨢ͧ¤¹ä·Â·Ø¡ÇÑÂ....·Ø¡¤¹.... age or gender, for we will help create a simple
à¾×èÍãËé¡ÒôÓà¹Ô¹ªÕÇÔµ·ÕèàÃÕº§èÒÂáÅÐÊдǡʺÒ¢ͧ¤¹ä·Â and more convenient life for Thai people,
¡éÒÇä»ÍÂèÒ§ÁÕ¤ÇÒÁÊØ¢ ¾ÃéÍÁæ ¡ÑºàÃÒ and help them on their life journey...
walking along with them, side by side...
à « à Çè ¹ ÍÕ à Å ¿ à Çè ¹ 7-Eleven