NMIMS Global Access

School for Continuing Education (NGA-SCE)

Course: Decision Analysis & Modeling
Internal Assignment Applicable for June 2018 Examination

Assignment Marks: 30

Instructions:

 All Questions carry equal marks.

 All Questions are compulsory
 All answers to be explained in not more than 1000 words for question 1 and 2 and for
question 3 in not more than 500 words for each subsection. Use relevant examples,
illustrations as far as possible.
 All answers to be written individually. Discussion and group work is not advisable.
 Students are free to refer to any books/reference material/website/internet for
attempting their assignments, but are not allowed to copy the matter as it is from the
source of reference.

 Students should write the assignment in their own words. Copying of assignments from
other students is not allowed.

 Students should follow the following parameter for answering the assignment questions.

For Theoretical Answer For Numerical Answer

Assessment Parameter Weightage Assessment Parameter Weightage
Introduction 20% Understanding and usage 20%
Concepts and Application 60% of the formula
related to the question Procedure / Steps 50%
Conclusion 20% Correct Answer & 30%
Interpretation

1. There is a relationship between the Primal and the Dual problem in Linear Programing
Problems. In this context explain the Primal and the Dual Problem and establish the
relationship between the two. (10 Marks)
 NMIMS Global Access
School for Continuing Education (NGA-SCE)
Course: Decision Analysis & Modeling
Internal Assignment Applicable for June 2018 Examination

2. In Assignment Problems, often we face some additional constraints in the form of

prohibited assignments. What do you understand by these prohibited assignments?
(10 Marks)

3. The owner of Fancy Goods Shop is interested to determine how many advertisements
to release in the selected three magazines - A, B, and C. His main purpose is to
advertise in such a way that total exposure to principal, buyers of his goods is
maximised. Percentage of readers for each magazine is known. Exposure in any
particular magazine is the number of advertisements released multiplied by the
number of principal buyers. The following date is available:

Magazines
Particulars A B C
Readers 1.0 lakh 0.6 lakh 0.4 lakh
Principal Buyers 20% 15% 8%
Cost per Advertisement 8,000 6,000 5,000

The budgeted amount is at the most Rs.1.0 lakh for the advertisements. The owner has
already decided that magazine A should have no more than 15 advertisements and that
B and C each at least 8 advertisements.

a. Identify the decision variables (5 Marks)

b. Formulate the problem as a Linear Programming Problem. (5 Marks)

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