Professional Documents
Culture Documents
History:
Regarding at the research made foristance; with reference to the article in the New vision (Aug 4th 2011)
It has come to my notice that piggery is a profitable business and always on market all seasons, and so this
increases my interest in this kind of a business.
Location:
For the start, the business will be located in Seguku, 6 miles from Kampala off Entebbe Road; hence it is also
and added advantage being nearer to all urban markets
MARKET ANALYSIS
Competitive Comparison:
The competitors are quite many in the area but most of them are on small scale. Therefore they are likely to
negatively respond to this business venture.
With regard to my research, I have noticed that many of my competitors lack managerial skills
hence end up over capitalizing the business.
There are a number of weaknesses I have realized amongst my competitors therefore if a can work towards
them, I believe I can gain a competitive advantage over them.
Given the fact that most of the competitors are on small scale, there is inconsistence in the service and product
provision, so I strongly believe that I can highly complete with them.
Poor customer services, unreasonably high prices and weak promotional strategies plus many more weakness
amongst my competitions.
STRATEGY
Financial forecasts
I intend to begin with approximately ten million shillings as accounted for n the budget below all of which will
be from the investors.