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NICHE PACK

Hamsters

[DOCUMENT SUBTITLE]
TIM GODFREY

[COMPANY NAME] | [Company address]


Product Examples
#1: Wooden Play Ladder

#2: Exercise Wheel


Pre-Approved Target Audiences

Audience Matrix

Celebrities Brands Shows Websites Where They Who Buys


n/a
& Magazines Shop
Oxbow Animal Animal Lovers This audience is
Health Animal Planet Pet Depot predominately
women between
Petco Pet Planet 18-54, roughly half
Pet Supermarket are married or in a
Petsmart relationship, and
Pet Valu half are single.
3-D Pet Products Most live in homes
Petco
they own, with
Petsmart school age children
in the home. These
Petland will be moms who
purchase small
pets for their
children.

INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH INTEREST REACH
3,100,000 4,300,000 2,800,000 1,500,000 5,500,000 n/a
Celebrities
 n/a
Brands
Shops, tools/accessories, websites

 Oxbow Animal Health


 Petco
 Petsmart
 3-D Pet Products
Shows & Magazines
 Animal Planet
Blogs & Websites
 Animal Lovers
Where They Shop
 Pet Depot
 Pet Planet
 Pet Supermarket
 Pet Valu
 Petsmart
 Petco
 Petland
Who Would Buy
 Primarily women ages 18 to 54 years old.
 Women 61%, Men 39%
 Approximately half are married, half single.
 Most are homeowners.
 Most have children in the home.
 Moms who purchase small pets for their children
Other Related Audiences (Less Refined)
Audiences:
Hamster, I love Hamsters, I love my Hamster :), Hamster wheel, The Hamsters, Djungarian hamster,
Campbell's dwarf hamster, Roborovski hamster, Dwarf Hamsters, Golden hamster, Hamster ball,
European hamster, Chinese hamster, Chinchilla, Rat, HamsterSoft, Hamsterball, Guinea pig, Flying
squirrel, Hamtaro, I Love Guinea Pigs, Ferret, Pet care products, Long-tailed chinchilla, Rodent,
Guinea Pig Club, Brazilian guinea pig, Guinea Pig Care, Mongolian gerbil, Rabbits, Cats, Mouse,
Pets, Domestic rabbit, Gerbil, Sugar Bear, Dogs, Dwarf rabbit, i love rabbits, Dog products, Dog
owners, Dog Lovers, Cat Lovers, Bunny Rabbit Owners Club, i love rabbit, Bunny World Foundation,
Angora rabbit, Pet products, Dog food and products, I Love Dogs, Animal welfare, Dog products,
Lionhead rabbit, Rex rabbit, My House Rabbit, Other pet products, Charity and causes, House
Rabbit Network, American Rabbit Breeders Association, Cottontail rabbit, House Rabbit Society,
Nature, Dogs Lovers, Degu, Dutch rabbit, Community issues, Vacations, , , , Volunteering, Adventure
travel, Tourism, All frequent travelers, Online buyers, Cat owners, Beaches, Polish rabbit, Travel,
Cat products, Cat food and products, Cat products, Above average spending, Chinchilla rabbit,
Nonprofit organization, Environmentalism, Animal welfare, Travel + Leisure, Sustainability, i love
my dog, Charitable organization, Lionhead Rabbits, Frequent International Travelers, Mini Lop

Reach of Mined Audience: 176,000,000


Demographic Profile

Social Influencers
Facebook Pages:

https://www.facebook.com/reemhamster/
(14,303 Likes)

https://www.facebook.com/officialHamsters/
(42,905 Likes)

https://www.facebook.com/Hamsters1509/
(38,365 Likes)

https://www.facebook.com/Hamsters-49178063097
(601,578 Likes)

YouTube Channels:

https://www.youtube.com/user/HoppingHammy
(148,788 Subscribers)

https://www.youtube.com/user/MegaPiranaha88
(11,417 Subscribers)

https://www.youtube.com/channel/UCTSvFDZmB2i8N8TJSvJYq5w
(120,515 Subscribers)

https://www.youtube.com/channel/UC1UeUeidLFKTbxxrxGmF0oA
(15,354 Subscribers)

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