SUPPLY CHAIN

FINAL PROJECT

Group Members Roll no

Syed Sheraz Ahmed Shah 814-MBA-17
Hamza Nisar 806-MBA-17
Shahroze Ahmed Khan 836-MBA-17
Syed Mehdi Raza 810-MBA-17
Muhammad Saad Alam 827-MBA-17

Submitted To
Mr. Samnan Ali

13-May-2018
 Acknowledgment

A solitary hand can't tie a package" says a familiar proverb. Numerous individuals have made
it workable for us to finish this venture. We are, with the regard profundity of heart,
appreciative to the, Government Collage University, and our Course educator, Mr. Samnan Ali
that he gave us a chance to have a reasonable of all that we have examined in the course and
are occupied in cleaning our relational characteristics.

We have endeavored to achieve the report doled out by the teacher to the best of our
capacities, yet at the same time there are various issues in the report general that will be
expelled just by the direction from the educator. We invite and welcome the recommendations
from the side of our educator.
 Executive Summary

Service Industries Limited (PSX: SRVI), popularly known as 'Servis' through the branding of
its products, is one of the leading manufacturers of footwear, tyres and tubes in the country.
The company was formed by a group of namely Chaudhry Nazar Muhammad (Late),
Chaudhry Hussain (Late) and Chaudhry Muhammad Saeed (Late) friends in 1953. The
manufacturing unit was established 1954 in the city of Lahore. The production also started in
the same year.

The company shifted their plant to Gujarat later on. Service Industries got listed on the stock
exchange in the year 1959. Tyre manufacturing was started by the company in the year 1970.
In the initial years of tyre manufacturing, the company targeted bicycle tubes and tyres. In
1990, the company expanded into motorcycle tyres and now is the major supplier to all
motorcycle manufacturing companies in Pakistan.

In 2015, the management of Service Industries decided to venture into power business in order
to diversify its income sources. Two companies were set-up, S2 Power Limited and S2 Hydro
Limited, which will invest in coal and hydel projects respectively.

Over the years, the financial performance of the company has seen significant growth. The top
line of the company, on average, increased by 10 percent. Sales growth can be attributed
towards the overall growth in the country which has translated into increase in per capita
income.

The company has also increased its focus on marketing campaign which saw its brand equity
going up. Advertising on mass media during holiday season drove scores of people into their
stores.

The export scenario has been different from local sales. The exports of the company are
largely dependent on the European market which has slowed down across the board.
Subsequently the Euro has also gone down taking the export revenues of the company down
with it.

In its tyres and tubes segment, the company has been increasing its capacity each year to cater
to the growing demand. This segment over the last couple of years has provided the company
very good opportunity to keep its growth intact.
Table of Contents
TYRE INDUSTRY IN PAKISTAN ....................................................................................................................... 4
SERVIS INDUSTRIES LIMITED ......................................................................................................................... 5
PRODUCTS OF SIL.............................................................................................................................................. 6
SELECTED SKU: ..................................................................................................................................................................... 6
COMPETITORS ................................................................................................................................................... 7
THEORIES OF SUPPLY CHAIN ......................................................................................................................... 8
INDUSTRIAL ORGANIZATIONAL THEORY: .................................................................................................................................... 8
CONTINGENCY THEORY:.......................................................................................................................................................... 8
RESOURCE BASED THEORY: ..................................................................................................................................................... 8
LOGISTIC MANAGEMENT ................................................................................................................................ 9
CUSTOMER MODULE ........................................................................................................................................ 9
QUALITY .............................................................................................................................................................................. 9
COST ................................................................................................................................................................................. 10
FLEXIBILITY ......................................................................................................................................................................... 10
DELIVERY ........................................................................................................................................................................... 10
INNOVATION....................................................................................................................................................................... 10
DEPARTMENTS ................................................................................................................................................ 10
HR DEPARTMENT: ............................................................................................................................................................... 11
MARKETING DEPARTMENT:................................................................................................................................................... 11
ACCOUNTS DEPARTMENT: ..................................................................................................................................................... 11
SALES DEPARTMENT: ............................................................................................................................................................ 11
SCOR MODEL.................................................................................................................................................... 11
PLAN ................................................................................................................................................................................. 11
SOURCE ............................................................................................................................................................................. 12
MAKE ................................................................................................................................................................................ 12
DELIVER ............................................................................................................................................................................. 12
PRODUCTION DEPARTMENT: ................................................................................................................................................. 12
SUPPLY CHAIN DEPARTMENT: ................................................................................................................................................ 13
INTEGRATION .................................................................................................................................................. 13
INTERNAL PROCESS INTEGRATION: ......................................................................................................................................... 13
VERTICAL PROCESS INTEGRATION: .......................................................................................................................................... 13
Forward Process/Downstream Integration: ............................................................................................................... 13
Backward Process/Upstream Integration: .................................................................................................................. 13
HORIZONTAL INTEGRATION: .................................................................................................................................................. 13
RESOURCE MANAGEMENT............................................................................................................................ 14
PEOPLE: ............................................................................................................................................................................. 14
CAPITAL: ............................................................................................................................................................................ 14
MATERIAL: ......................................................................................................................................................................... 15
TECHNOLOGY:..................................................................................................................................................................... 15
SUPPLY CHAIN DECISION PHASE.................................................................................................................. 15
SUPPLY CHAIN STRATEGY OR DESIGN: ...................................................................................................... 15
LOCATION OF WAREHOUSES: ................................................................................................................................................. 15
PRODUCTION CAPACITY: ....................................................................................................................................................... 15
INFORMATION SYSTEM: ........................................................................................................................................................ 16
SUPPLY CHAIN PLANNING ............................................................................................................................. 16
INVENTORY POLICY: ............................................................................................................................................................. 16
MARKETING AND PROMOTIONS: ............................................................................................................................................ 16
SUPPLY CHAIN OPERATIONS ........................................................................................................................ 17
NEW PRODUCTDEVELOPMENT .................................................................................................................... 17
Design for manufacturability: ..................................................................................................................................... 17
Design for purchasing: ................................................................................................................................................ 17
Design for logistics: ..................................................................................................................................................... 17
Design for environment: ............................................................................................................................................. 17
Design for disassembly and reuse: .............................................................................................................................. 18
CUSTOMER FULFILLMENT STRATEGIES ................................................................................................... 18
CUSTOMER SERVICE: ............................................................................................................................................................ 18
CUSTOMER SATISFACTION:.................................................................................................................................................... 18
CUSTOMER SUCCESS: ........................................................................................................................................................... 18
SUPPLIER SELECTION .................................................................................................................................... 19
IDENTIFICATION:.................................................................................................................................................................. 19
EVALUATION:...................................................................................................................................................................... 19
APPROVAL:......................................................................................................................................................................... 19
MONITORING: .................................................................................................................................................................... 19
TYPES OF SUPPLY CHAIN .............................................................................................................................. 20
1. RAW SUPPLY CHAIN MANAGEMENT ................................................................................................................................... 20
2. RIPE SUPPLY CHAIN MANAGEMENT .................................................................................................................................... 20
3. INTERNAL SUPPLY CHAIN MANAGEMENT ............................................................................................................................. 20
4. EXTENDED SUPPLY CHAIN MANAGEMENT ............................................................................................................................ 20
5. SELF-MONITORED SUPPLY CHAIN MANAGEMENT .................................................................................................................. 20
6. PRODUCTION ORIENTED SUPPLY CHAIN MANAGEMENT ......................................................................................................... 20
7. MARKET ORIENTED SUPPLY CHAIN MANAGEMENT ............................................................................................................... 20
8. OUTSOURCED SUPPLY CHAIN MANAGEMENT ....................................................................................................................... 20
9. FINANCIAL ORIENTED SUPPLY CHAIN MANAGEMENT ............................................................................................................. 20
SUPPLY CHAIN OF SERVIS: ............................................................................................................................ 20
INTERNAL SUPPLY CHAIN MANAGEMENT: ............................................................................................................................... 20
SELF-MONITORED SUPPLY CHAIN MANAGEMENT: .................................................................................................................... 20
REFRENCES ........................................................................................................................................................... 21
 Tyre Industry in Pakistan
The impressive development in the communication sector besides an all-time high growth in
the automobile industry altogether have elevated the tyre industry as a vibrant area of
investment in Pakistan. Besides catching eyes of the local investors, several other countries are
also taking keen interest in the tyre industry of Pakistan obviously due to robust growth in
demand for tyres. The multi-national tyre producing companies are taking special interest in
tyre industry because the capacity of local industry was not sufficient to cater the needs of
growing vehicular population in the country. Despite a strong industrial growth, the tyre
industry of Pakistan could hardly meet 12 to 15% demand and the shortfall paves the way for
the international tyre companies in Pakistan. Apart from vehicles population, the dilapidated
condition of the roads stand was another reason for high incidence of tyre consumption in
Pakistan.

An importer said more than 50% tyres smuggled into the country. The smuggling methods
change according to situations at boarders. This must be a fact that why no investors are
establishing tyre manufacturing plants in our country although the fact also remains on the
record that Karachi, Lahore, and Rawalpindi are the part of the country where more than six
tyre manufacturing plants are badly required.

There is a huge difference in the prices of smuggled and legally imported tyres, as the
importers pay 60 percent tax and other duties, while the smugglers do not contribute even a
single penny to national exchequer, the huge influx of smuggled tyres in the country is causing
a loss of Rs 5 billion annually to the national exchequer and is harming local industry and legal
imports of tyres.
 Servis Industries Limited

Servis tyres is a global tire and tube manufacturing based in Gujrat city and Muridke, Pakistan.
It was founded in 1970 with its head-office located in Gulberg, Lahore. It is second-oldest
company of the Servis Industries Limited after Servis Shoes. Company is registered with the
United Kingdom Accreditation Service UKAS and Lolyd’s Register Quality Assurance
LRAQ. Servis is awarded the Best Vendor Performance Award 2012 by the Atlas Honda in a
ceremony held on November 3, 2012. Award was presented by the Senior Managing Director
of Honda Motor Company, Japan.
SIL has pioneered the industry for Tyres & Tubes manufacturing in Pakistan since 1970 with
annual sales revenue of PKR 6.5 billion. Over the years, our umbrella brand, Servis, has
evolved as one of the finest brands of footwear and two/three-wheeler tyres/tubes in
Pakistan. Servis enjoys a respectable place in several countries and is striving for further
expansion. Through rich manufacturing and marketing experience of over 40 years
in tyres/tubes and over 50 years in footwear, Servis has been able to emerge on Pakistan’s
industrial and business landscape as an organization that is widely recognized for its
pioneering role in the development of these industries. Servis is proud to be undisputed market
leaders in bicycle and motorcycle tyres in Pakistan for both the OEM and Replacement
market. We are major supplier of tyres to Japanese motorcycle manufacturers like HONDA,
YAMAHA and other local motorcycle assemblers in Pakistan.
 Products of SIL

There are Six main heads of Products:

1. Bicycle Tyres
2. Rikshaw Tyres
3. Ultra-Light Transport Tyres
4. Trolley Tyres
5. Tubes
6. Motorcycle Tyres

Selected SKU:

Our selected SKU is Gripper (Motorcycle Tyres).

Competitors
There are two direct competitors of Servis Industry Limited:

 Diamond tyres ltd.

 Panther tyres ltd.

The SKU that we selected from the product portfolio of the servis industry is Gripper a
Motorcycle tyre against this product Panther tyres make Shikra (Motorcycle tyre) and
Diamond produces Extreme (Motorcycle tyre).

Companies Servis Industry Limited Panther Tyres ltd Diamond Tyres ltd
(SIL)

Products Gripper (Motorcycle Tyre) Shikra Extreme (MC Tyre)

Factory 1 (GUJRAT) 1 (LAHORE) 1 (LAHORE)

Warehouse 3 2 3

Distributor 21 18 31

Wholesaler 16000

Retailer 31229
Theories of Supply Chain

Industrial Organizational Theory:

Industrial organizational theory is not followed by Servis Industry Limited (SIL) because
Servis Tyres is enjoying a leading position in bicycle market and a holder of majority share in
motorcycle tyre & tube market. In fact, the company currently has more than a 50 per cent
share of the local market, in both OEMs and replacement, as well as an almost 60 per cent
share of exports from Pakistan. So, the company does not need to make decisions by focusing
on the market forces

Contingency Theory:
The Operations, R&D and Marketing departments always focused on the current market trends
& demand of the customers and gave their best in delivering or satisfying the customer needs.
Keeping abreast of changing customer needs, SIL market intelligence and continuous research
efforts, enable SIL to consistently produce new product ranges of tyres and tubes aligned with
the market requirements.

Resource Based Theory:

Core competency of SIL is best quality of material which is used in tyres and tubes. According
to Muhammed Ejaz, Country Manager, Sales and Marketing of SIL said “Our success is due to
placing a premium on quality standards and a dedication to continuous improvement”. SIL
slogan also represents its core competency like “Move with The Best”.

Logistic Management

Logistic management that deals with management of goods in an efficient way. When the
product is ready to dispatch, their logistic partner loads the finished goods from the warehouse
and deliver to the distributors. The logistic partner of SIL is Fateh Sons.
Customer module
After observing and discussing with different customers we find out the following ratings of
these entire three products. The scale is based on 1 – 10 rating where 1 shows the least, and 10
represent the best.

Dimensions Servis Panther Diamond

Quality 9 8 6

Cost 7 8 9

Flexibility 9 8 6

Delivery 8 9 6

Innovation 9 8 7

Quality
Quality wise servis is quite better than from its competitors, with respect to its performance it
is more efficient and long lastic from others. As servis is famous from its grip and claims that
the grip of servis is better than all. The life of other tyres is from 2-3 years but servis claims
that its life is more than 8 years. The quality of servis get score of 9 as its more reliable, more
durable from its competitors as well as its performance level I quite good than its competitors.

Cost
The cost of servis tyre is quite high as compared to its competitor, because of its unique
designs which gives support to it, and because of its reliability and durability. The cost of
servis tyre (Gripper) is RS1100/- which is quite high as compares to other.

Flexibility
Servis has a large number of different varieties of tyres made for different weighs and
situations. It is more flexible as compared to competitors. it has the capability of increase and
decrease the demand and to shifts itself as per the economy. While panther and diamond has
not such large variety of tyres so they are not able to shift themselves according to economic
changes.
Delivery
Servis has its own supply chain department as well as their distribution channel is quite good.
So, they have good supply of its products but as compared to panther, panther is probably
available on all the small retailers as well so they have better supply chain from servis. So, it
got 9 points out of 10 for its delivery.

Innovation
Servis is the most innovative tyre company in Pakistan because it has the large number of its
products; with it servis also has the large of designs of tyres as well. It has different design for
different situations and different demands. Moreover, they launch a new design of tyre every
year which claims that they are quite innovative. While its competitors are not such innovative
they don’t have such number of tyres. Somehow panther have different verities but these are
also in less number as compared to servis.

Departments

Served has divided its departments according to their function each department is responsible
to handle different task. It has number of employees being headed by department’s head,
which is mostly a manager the departments are interrelated to each other. Thus, the
performance of one sector affects the activity of others. Managers have the authority so they
are responsible for group performance

HR department:
The HR department plays a vital role in the prosperity of organization; there is a team which is
working in the HR department. It functions like a bridge between employees and management.
HR departments try to help employees develop their full potential. It encourages employees to
give their best to the organization. It is all about people at work, both as individual and groups.
It will help the organization meet its goals in the future by providing competent and well-
motivated employees to build and maintain cordial relation between people working at various
levels in organization.

Marketing Department:
The main objective of marketing department is to promote their products mostly newly
launched products. They drive their marketing campaigns by using different marketing tools.
There is a team which is working effectively in marketing department. Mostly Servis advertise
its products through commercials for its marketing.
Accounts department:
Accounts department is a backbone of any organization. There is a team in accounts
department working efficiently. The accounts department performs daily functions of
collecting and accounting for payments, receipt of payments and other income, preparing
deposits, account analysis, payroll, processing purchase orders, monitoring, paying vendors
and reporting on payments and budgets and various other projects to assist higher management
with accounting administration.

Sales department:
The one of the most important department is sales department, the sales team leads all the way
by escalating sales through distributors and the main key objective of the sales department is to
achieve the sales targets. Tyres are sold to all over the Pakistan through its extensive dealer
network. There is a huge team working very effectively in sales department.

Production department:
The main important department is production department and its core objective is the
functional area authority for turning inputs into finished output through a series of production
processes. The Production Manager is responsible for making sure that raw materials are
provided and made into finished goods effectively. It is make sure that work is carried out
smoothly, and must supervise procedures for making work more efficient, effective and more
transparently. Workers in this department include technicians, engineers, designers, machine
operators headed by Production Manager there is a huge team working in Production
Department.

Supply chain department:

One of the most important department is the supply chain. The objective of Supply Chain
department is the oversight of materials, information, and finances as they move in a process
from supplier to factory to distributor to wholesaler to retailer to consumer smoothly. Supply
chain management involves coordinating and integrating these flows within and outside the
organization. Logistics and Imports units are managing and look after the imports of raw
material from abroad and carrying raw material to put it input for the purpose of final goods.
SCOR MODEL

Plan
The biggest customers of servis tyres are HONDA motors, they use servis tyres in their
motorcycles moreover the new design is also used by HONDA first and then by others. So, the
basic plan of servis tyre is to make tyre from HONDA. Demand and supply planning and
management are included in this first step. Elements include balancing resources with
requirements and determining communication along the entire chain.

Source
Servis collects rubber from foreign suppliers and after processing (milling, building, curing,
and inspecting) it they make the final product. Servis tyres manage manufacturing &
inventory, the supplier network, supplier agreements, and supplier performance. It is how to
handle supplier payments and when to receive, verify and transfer product.

Make
Servis is the manufacturing the core product servis tyre (Gripper). The make step includes
production activities and dispatching to the distributors. It also includes managing the
production network, equipment and facilities, and transportation. Servis has the proper plant
and machinery and skilled labour for production of tyres.

Deliver
Servis has the production capacity of tyre (Gripper) 16000- to 20000 per month. Servis deliver
sits product to customer through a proper channel, there are large wholesaler then to the
retailers and then to the customer. Delivery includes order management, warehousing, and
transportation. It also includes receiving orders from distributors or big retailers and invoicing
them once product has been dispatched. This step involves management of finished
inventories, assets, transportation, product life cycles, and importing and exporting
requirements.
 Integration

Servis Tyre is a division of the Servis group, they have a very vast network of distributors,
whole sellers and retailers, they have 21 distributors all over Pakistan, 16,000 whole sellers
and almost 31,229 retailers this show how well integrated this company is and that why they
have the largest market share in Pakistan.

Internal Process Integration:

Servis Tyre departments are very well integrated, there Factory, Departments within their
organization, and their Head office are all connected together. They are using two main
software’s, for accounting purpose they use Enterprise resource planning (ERP) software, and
for material planning they use Material Resource Planning (MRP) software.

Vertical Process Integration:

Vertical Integration refers to buying or owning either the supplier or any partner from
distributors to retailer it is further divided into two categories mentioned below.
Forward Process/Downstream Integration:
Since they have a very extensive network of distributors and whole sellers, they currently
occupy 50% share of the local market and 60% share of exports from Pakistan so they
currently have no plans of integrating downstream and also in our view it would be a mistake
to do so, as it will increase costs and will become a logistic nightmare which will debilitate
their market share.
Backward Process/Upstream Integration:
Servis tyre currently does not practice any form of backward process Integration.

Horizontal Integration:
Servis has the same old factory located in Gujrat over the years with increase in demand they
have also expanded their production capacity, but the exact details of their expansion are kept
secret, so they practice some sort of horizontal integration in form of internal expansion but
hey have not acquired or merged with anyone else.
 Resource Management

People:

SIL currently employee’s 9,200 employees from which 2,200 belong to servis tyre, as Servis
tyre is a division of servis group, Mr Omar Saeed serves as its CEO.

Capital:
Servis tyre is a market leader and their main focus is to generate maximum return from there
invested capital, there revenue for last year was $ 90 million
Total Capital, as of 2017: 474,676,000
Material:
Servis tyre purchases their raw material from suppliers in South Korea, Italy, Germany and
China. Their main focus is on quality that is why they don’t compromise on it. That is why
they are the most trusted brand in Pakistan

Technology:
Servis tyre currently employees the latest technology used in tyre production all their
machinery is certified by ISO.

Supply Chain Decision Phase

Successful supply chain management requires many decisions relating to the flow of
information, product, and funds. Each decision should be made to raise the supply chain
surplus. These decisions fall into three categories or phases, depending on the frequency
of each decision and the time frame during which a decision phase has an impact. As a
result, each category of decisions must consider uncertainly over the decision horizon.
Supply Chain Strategy or Design:
Location of Warehouses:
Servis tyres have one of the finest warehousing facilities and it covers a huge area. With a
workforce of over 9,500 people, SIL has two states of the art factories covering 80 acres,
located in Gujrat and Muridke, Punjab, Pakistan. They have warehouses in Lahore, Karachi
and Gujrat.
Production Capacity:
Service Industries Limited has two production facilities covering more than 80 acres each
equipped with state of the art double density direct injected polyurethane plants. Our units are
vertically integrated covering all functions from cutting, closing to lasting and shoe finishing.
They have automatic cutters, 6 DESMA machines (30 station) and 5 Gusbi machines.
Production lines are equipped with conveyor systems following lean production philosophy.
There engineering teams take pride in the fact that they form a layer of competitive advantage
for the company by lowering the product cost through production management. In addition to
the regular production engineering initiatives, they have PRET (Process re-engineering teams)
instituted who work closely with the material research and development teams to keep rising
raw material costs in control. The company has a production capacity of approximately
9125150 and over 27020830, for tires and tubes, respectively.

Information system:
Our both factories are connected with the head office through an Enterprise Resource Planning
(ERP) and Material Resource Planning (MRP) system for efficient operations.
Our company has a strong information technology culture which focuses on immediate
information delivery and paper less environment. In addition to our IT teams, they have
maintenance teams who are trained to prevent machine breakdowns in the first place. The
skills of our maintenance engineers are regularly updated by international training courses.
This transforms to a better production environment and practically negligible production
breakdowns.

SUPPLY CHAIN PLANNING

Planning is important aspect in designing a supply chain. In case of Servis tyres following
are some of the strategies that they plan in order to avoid the uncertain or unfavorable
circumstances

Inventory policy:
They keep back up of 2 months of Finish goods keeping in view the uncertain conditions
of Pakistan.
Marketing and promotions:
Servis tyres marketer has identified their target audience. The target market is upper,
middle and lower class so that they design promotional campaigns keeping in view their
target market. Servis tyre is using functional promotion as they are relying on functional
and economic benefits to the customers.
They are using of non-personal communication mediums to reach the consumer to tell
those Servis tyre is your need as we can see a lot of Television advertisements running on
our TV channels and which has gained a lot of attention of the target audience. Servis
tyres use these following mediums:
 Television
 Social media
 Magazine
 Newspaper

SUPPLY CHAIN OPERATIONS

At every stage of the manufacturing process of tyres starting from the raw material
processing, compounding and mixing, component preparation through calendaring,
extrusion and bead building, assembling all the components for tyre building (TBM) in a
fully automated environment and curing for final shaping of the product, the Operations
division vigilantly monitors each and every process in order to ensure a perfect finish. At
the operational level, supply chain configuration is considered fixed and planning
policies are already defined. The goal of supply chain operations is to handle incoming
customer orders in the best possible manner.
 NEW PRODUCTDEVELOPMENT

Design for manufacturability:

SIL have PRET (Process re-engineering teams) instituted who work closely with the material
research and development teams to keep rising raw material costs in control.
Operations division oversees design and control of the product process as well as redesign of
business operations, in the production of goods or services. The division is vital in increasing
value of the business, securing income and satisfying clients with quality products.

At every stage of the manufacturing process of tyres starting from the raw material processing,
compounding and mixing, component preparation through calendaring, extrusion and bead
building, assembling all the components for tyre building (TBM) in a fully automated
environment and curing for final shaping of the product, the Operations division vigilantly
monitors each and every process in order to ensure a perfect finish.
Tyres are also inspected by X-ray machines that can penetrate the rubber to analyze the steel
cord structure. In the final step, tyres are inspected by human eyes for numerous visual defects
such as incomplete mold fill, exposed cords, blisters, blemishes and others.

Design for purchasing:

Servis tyres purchase all of their raw material from Italy, China, Germany and Korea and then
process it over here to give them the form of finished goods.

Design for logistics:

It is a strategy in supply chain management which involves product design to reduce
logistics cost. Servis tyres has its logistics partner in PAKISTAN as they have already
mentioned above but they don’t have any import logistics partners as they use this
strategy as their cost cutting strategy reducing the cost of the imports and in the end
decreasing the cost of production.

Design for environment:

The plants which are being used by the Servis group are state of the art and are environmental
friendly. They fall under the environmental regulations which are being applied on the
industries by Pakistani government to overcome the ever-growing environmental pollution.
These plants are ISO certified which bounds them to a limit of producing toxics which are
hazards to the environment.

Design for disassembly and reuse:

There is a whole process for the tyres which are being produced because with the production
on such heavy scales also sometimes produces goods which do not fall in the criteria of being
able to sold in the market so for that purpose and to reduce their expense the tyres which are
not good to sold are shredded and then produced from the start for them to be sold in the
market.
 Customer fulfillment Strategies
1. Customer Service
2. Customer Satisfaction
3. Customer Success
Customer Service:
Service Industries Limited has been managing in bike tire and tube business since 1970.
Assembling of cruiser tires and tubes was begun in 1990. SIL top notch items are quickly and
proficiently circulated through a tremendous appropriation arrange are their very own
demonstration achievement. This makes them undisputed market pioneer in bike advertise and
a holder of larger part share in cruiser tire and tube showcase. The Service Industry restricted
is one of the market pioneer in bike tire in Pakistan, however SIL is additionally showcase
pioneer in cruiser tire based on lion's share of piece of the overall industry. SIL finds a way to
expand client benefit for this reason the SIL gives a half year free trade arrangement of tire if
the tire isn't in the best quality they guaranteed.

Customer Satisfaction:
SIL is consistently finding a way to expand their consumer loyalty thus their Quality
Assurance office handles all the quality issues exceptionally well that increments saw
consumer loyalty. SIL innovative work division continued improving new items for their client
to build clients intrigue. Consistently SIL fabricate new tires in various shapes for new models
as indicated by the need of the current mechanical needs of the vehicle. This causes SIL to
build consumer loyalty.

Customer Success:
SIL is concentrating on client achievement technique on the grounds that in this procedure
organization helps their clients with the goal that they address the issues of their client's
Customer. SIL is helping their wholesalers, merchants and retailers by giving them such item
which their clients are requesting, in the long run talking care and fulfilling their clients. SIL
has no service GAP in There inner divisions, as they are connected together such that the
organization continued working just to build accomplishment of their clients, they function as
a teammate not contender, Because of this technique they have figured out how to fulfill their
clients, their concentration is to fulfill the last buyer and make their necessities and to that they
are additionally giving certain advantages to retailers and they likewise have a check and
adjust on their retailers with the goal that they can ensure that the end user is getting what they
need and that is the "Guaranteed Quality"
 Supplier Selection

Four Steps of supplier selection:

Identification:
SIL is particularly sharp in determination of their Suppliers. Over 90% of Raw material they
import from South Korea, China, Germany and Italy. This incorporate engineered elastic,
regular elastic, texture and wire, alongside carbon dark and other synthetic mixes. SIL scan for
best reasonable providers who can take care of the demand (as far as Quality and Quantity) of
SIL, at best case scenario rate.

Providers are likewise required satisfy the beneath specified things and for that they utilize an
indistinguishable procedure from of the SIL.

1. Banking incorporates contracts, lawful assertions, Letter of credit and Active Tax Payer
Status.
2. Import incorporates shipment from South Korea, China, Germany and Italy to Bin
Qasim port, Karachi and to the generation plant
3. Logistics/Transport
Evaluation:
Once the providers or suppliers are distinguished, SIL assess each and every provider on a
specific criterion and select their suppliers carefully.

1. Check provider's last 2 to 3 years record/history.

2. How was their execution in years?
3. Quality of Raw Material by Supplier.
4. No. of requests got and out of these requests the amount they finished effectively.
Approval:
SIL endorses the provider based on ISO Certification Rules. In the event that the provider
satisfies every one of the necessities of SIL under ISO than the provider is Selected.

Monitoring:
SIL has an observing office which checks the accessibility of the considerable number of
assets. They screen the provisions test that are conveyed by the provider and based on the
quality they consider which suppler is to be chosen.
 Types of Supply chain

There are different types of a supply chain. Supply chain of a company depends on the
structure and operations of that particular company. Major types of a supply chain are as
follows:

1. Raw Supply Chain Management

2. Ripe Supply Chain Management
3. Internal Supply Chain Management
4. Extended Supply Chain Management
5. Self-monitored Supply Chain Management
6. Production Oriented Supply Chain Management
7. Market Oriented Supply Chain Management
8. Outsourced Supply Chain Management
9. Financial Oriented Supply Chain Management

Supply chain of Servis

The supply chain of Service Industries Limited is a world-wide network of suppliers, factories,
warehouses, and distribution centers through which raw materials are acquired, transformed
and delivered to customers.

Internal Supply Chain Management:

In order to optimize performance, SIL supply chain function operates in a coordinated manner.
SIL Supply chain management system is flexible enough to coordinate the revision of
plans/schedules across supply chain functions. The agility with which their supply chain is
managed at the tactical and operational levels in order to enable timely dissemination of
information, accurate coordination of decisions and management of actions among people and
systems, is what ultimately determine the efficient, coordinated achievement of SIL company
goals.

Self-monitored Supply Chain Management:

SIL is organization driven on the grounds that they recognize their suppliers all alone. They
settle on all choice for their claim benefit no other outsider is associated with this procedure.
Every one of the offices cooperate to accomplish organization objectives an
Refrences
Khurram Anwar: Manager Sales

https://www.servistyres.com/

http://www.servisgroup.com/