Instructions: Fill in the table below as accurately as possible and in

consultation with your team.

If you have answered Yes on any of the questions that correspond to

one or more Modules, you may choose to skip it. However, we advise
that you go through the content before you decide not to complete the
exercise.

If you have answered No on any of the questions, please complete the

corresponding Module and its exercise.

IS YOUR ORGANIZATION READY TO CAMPAIGN ONLINE?

Guiding Notes No Yes

STRATEGY
Have other advocacy organizations This answer
had success with social media in decides how to
achieving policy change in your apply digital to
country? your campaign.
Have you designed a digital This questions
campaign that identifies your corresponds to
targets and your grasstops and Modules 1 & 2
grassroots supporters and how they
can help you win your campaign
objective?
Have you conducted research to This question
identify which decision-makers corresponds to
have the power to advance your Module 3
policy goals and which opinion
leaders, influencers, and audiences
can impact them?
Have you designed key messages This question
for the audiences you have in your corresponds to
campaign plan and power map? Module 4
CAPACITY
Do you have at least one staff This question
person who can dedicate their time corresponds to
to a digital campaign? Module 5
Are you ready to build a community This question
and solicit feedback about your corresponds to
organization and/or issue from Module 5
complete strangers?
Do you have written or visual This question
content for your platforms & corresponds to
channels? Module 5
Have you identified 1-2 key social This question
media outlets or platforms to start corresponds to
with? Modules 6 & 7
EXECUTION
Do you have Key Performance This corresponds
Indicators (KPIs) and a method to to Modules 8,9 &
track them? 10
Is there a petition to drive public This corresponds
support and deliver to targets? to Module 11
The end goal of a digital campaign is This corresponds
policy passage and/or policy to Module 12
implementation. Do you have a
clear understanding of how to use
digital for these goals?

TOTAL YES ______

TOTAL NO ______

MODULES RELEVANT TO YOUR CAMPAIGN AND COUNTRY:

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MODULES IRRELEVANT TO YOUR CAMPAIGN AND COUNTRY:

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TOPICS YOU WANT CREATED/ADDED TO THIS COURSE OFFERING:

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