MODULE 12: CAMPAIGN ACTION PLAN (IMPLEMENTION)

Refine Implementation Objective

Remember: policy objective(s) represent the change you want to see happen, or the goal you are working towards, and as such set the
direction for your overall campaign plan. Your policy objective should address a gap or weakness in the existing policy and provide an
evidence-based solution for your advocacy issue. Remember, your policy objective should be Specific, Measurable, Achievable, Relevant,
and Time-bound or SMART. It should also contain the following three items:

● A policy “actor” or decision-maker - the person(s) or decision-making body with the power to make your desired
change a reality
● A policy “action” or decision - the specific action you want them to take or decision you want them to make.
● Timeline for change - the date by when you want them to act or decide.

Review your objective from Module 1: Setting Objectives. Has your thinking changed? Write your final implementation objective in the
space below.

Policy Objective(s)

Role Clarification
 Implementation is a complicated process and you probably don’t have all of the information you’ll need to develop a comprehensive
workplan. However, it is important to understand what information you don’t know so you can develop a plan to collect that information.

As you’ve learned, understanding the roles and responsibilities of government and civil service organizations, and how they interact and
intersect, will help you identify relevant stakeholders for each policy and each phase of the implementation process (education,
enforcement, monitoring).

1) Complete and Review the role clarification worksheet

2) Reflect on what you know and what you still need to learn to achieve your implementation objective from above.
3) Plan how you will get the answers you need.

What information is missing How will you gather that Who will gather that Next steps. Be specific.
information? information?

Political Mapping
 In the political mapping module, you identified potential targets, including key decision-makers with the power to make your policy
objective a reality and their “influencers” within the policy-making process. Your list of policy targets may also include other
stakeholders—such as non-governmental organizations, academic institutions, media members, constituent groups, and private sector
representatives—that you can leverage to effectively reach and persuade decision-makers and influencers.

Decision makers and influencers may change depending on your implementation objective. How will you go about completing a map for
each policy objective?

1) Review your political map.

2) Reflect on what you know and what you still need to learn to achieve your implementation objective from above.
3) Plan how you will get the answers you need.

What information is missing How will you gather that Who will gather that Next steps. Be specific.
information? information?

Education, Enforcement, and Monitoring

 High compliance for a law requires effective education, enforcement, and monitoring to ensure the law is implemented as intended.
Often, different decision makers and stakeholders are responsible for each component of implementation and will require different
strategies

1) Review your lessons from Module 12

2) Reflect on what you know and what you still need to learn to achieve your implementation objective from above.
3) Plan how you will get the answers you need.

What information is missing How will you gather that Who will gather that Next steps. Be specific.
information? information?

Finalize Workplan
 Strategy Activity Person(s) Time- Monitoring & Evaluation
How will you achieve your objective? How will you achieve your strategy? Responsible frame
Expected Indicator of Documenta-
Outcome Success tion

Complete Implementation Objectives

Remember, you’ll want to write an implementation objective for each policy within the law. For instance, a comprehensive law may
include policy provisions on smoke-free, TAPS, packaging and labeling, and/or taxes.

Do you have additional implementation objectives that you need to articulate or clarify? If so, enter them in the space below.

You’ll want to through the process above for each objective.

Policy Objective(s)