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Module 10: Twitter Analytics

Navigate to the Analytics dashboard on your Twitter account and measure


your performance on the following indicators.

NOTE: Use the standard 28-day period offered by Twitter unless you have a
specific date range in mind.

1. Date Range

2. Number of Tweets

3. Impressions

4. Number of Profile Visits

5. Number of new followers

6. Number of mentions

7. Average Engagement Rate

8. Average Link Clicks

9. Average Retweets

10. Average Replies

11. Screenshots of the Top Tweet, Top Media Tweet and Top Mention.

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