Professional Documents
Culture Documents
MARKET SURVEY
at
RELIANCE LIFE INSURANCE CO. MUZAFFARNAGAR
Submitted By:
Amit Chaudhary
0724970003
For partial fulfillment of the requirements for the
award of
Degree of Master of Business Administration
(2007-09)
A single person alone can never be credited for performing any extraordinary work
successfully. It is only possible with the continuous and constant help and guidance that
they receive from others.
This research report too has taken its shape because of the valuable and precious
guidance of our professor. We are gratefully acknowledged.
I further personally feel that making of this project provided us with good exposure to the
subject of finance and especially the Indian insurance sector and it was a very good
learning experience.
My sincere thanks are also due to Dr. Rahul Goyal (Executive Director) for their
significant help extended for the successful completion of the project. I highly the help I
got from them in providing me and lot of information regarding the functioning of this
organization.
My sincere thanks are also due to Dr. Moh.Arif (H.O.D. of MBA), for their significant
help extended for the successful completion of the project. I highly the help I got from
them in providing me and lot of information regarding the functioning of this
organization.
AMIT CHAUDHARY
PREFACE
PREFACE
positive and concrete results the theoretical knowledge must be supplemented with
exposure to real environment. MBA combines both theory and its practical applications
concepts. Therefore, it becomes necessary to undergo any project work. Practical project
supplements the theoretical studies i.e., it covers what is left uncovered in the classroom.
I took my project work with RELIANCE LIFE INSURANCE . Project work is a part
of our curriculum, which helps us to correlate our theoretical concepts with practical
experiences. The topic that I have taken for project is “MARKET SURVEY”.
Accomplishment and achievement of goals is the major aim of any organization. These
“MARKET SURVEY” in partial fulfillment of the requirement for the degree of M.B.A
is my own work and it is not submit any where else for the reward of any degree\
diploma\certificate.
AMIT CHAUDHARY
M.B.A
CONTENTS
PART – A
1. EXECUTIVE SUMMARY 1
2. COMPANY PROFILE 2
3. PRODUCT PROFILE 8
PART – B
4. INTRODUTION OF TOPIC 61
5. OBJECTIVES OF THE STUDY 68
6. RESEARCH METHODOLOGY 69
7. DATA ANALYSIS AND INTERPRETATION 75
8. FINDINGS 87
9. SUGGESTIONS 88
10. LIMITATIONS 89
11. BIBLOGRAPHY 90
12. APPENDIX 92
LIST OF TABLE
Table no Page no
1
COMPANY PROFILE
HISTORY OF DHIRUBHAI H AMBANI
Few men in history have made as dramatic a contribution to their country’s economic
fortunes as did the founder of Reliance, Sh. Dhirubhai H Ambani. Fewer still have left
behind a legacy that is more enduring and timeless.
As with all great pioneers, there is more than one unique way of describing the true
genius of Dhirubhai: The corporate visionary, the unmatched strategist, the proud patriot,
the leader of men, the architect of India’s capital markets, the champion of shareholder
interest.
But the role Dhirubhai cherished most was perhaps that of India’s greatest wealth creator.
In one lifetime, he built, starting from the proverbial scratch, India’s largest private sector
enterprise.
When Dhirubhai embarked on his first business venture, he had a seed capital of barely
US$ 300 (around Rs 14,000). Over the next three and a half decades, he converted this
fledgling enterprise into a Rs 60,000 crore colossus—an achievement which earned
Reliance a place on the global Fortune 500 list, the first ever Indian private company to
do so.
Dhirubhai is widely regarded as the father of India’s capital markets. In 1977, when
Reliance Textile Industries Limited first went public, the Indian stock market was a place
patronised by a small club of elite investors which dabbled in a handful of stocks.
2
Undaunted, Dhirubhai managed to convince a large number of first-time retail investors
to participate in the unfolding Reliance story and put their hard-earned money in the
Reliance Textile IPO, promising them, in exchange for their trust, substantial return on
their investments. It was to be the start of one of great stories of mutual respect and
reciprocal gain in the Indian markets.
Under Dhirubhai’s extraordinary vision and leadership, Reliance scripted one of the
greatest growth stories in corporate history anywhere in the world, and went on to
become India’s largest private sector enterprise.
Through out this amazing journey, Dhirubhai always kept the interests of the ordinary
shareholder uppermost in mind, in the process making millionaires out of many of the
initial investors in the Reliance stock, and creating one of the world’s largest shareholder
families.
3
HISTORY
Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd. of the
Reliance - Anil Dhirubhai Ambani Group. Reliance Capital is one of India’s leading
private sector financial services companies, and ranks among the top 3 private sector
financial services and banking companies, in terms of net worth. Reliance Capital has
interests in asset management and mutual funds, stock broking, life and general
insurance, proprietary investments, private equity and other activities in financial
services.
Even before selling a single life insurance policy, Reliance Life, a part of the Anil
Dhirubhai Ambani Enterprises, has snapped the Chennai-based private life insurer AMP
Sanmar Life Insurance Company Limited. AMP Sanmar is a 26:74 joint venture between
AMP, Australia and Sanmar group.
Interestingly, only recently, the Reliance Life had approached the Insurance Regulatory
and Development Authority (IRDA) to revive its business license that had been cancelled
by the regulator for non-commencement of business.
Though the three parties to the deal — Reliance Capital, AMP and Sanmar — are
keeping the deal size secret, figures ranging between Rs225-400 crore are being talked
about as being the final price.
What is clear is that Reliance Life has clearly outbid other suitors like Aviva, ICICI
Prudential Life Insurance Company, etc. This acquisition makes Reliance Life the first
private sector life insurer to start business without a foreign partner.
4
The Insurance Regulatory and Development Authority (IRDA) has approved the change
in the name of AMP Sanmar Life Insurance Company Limited to Reliance Life Insurance
Company Limited.
The change was necessitated after the acquisition of the holdings of AMP Australia and
the Sanmar group in AMP Sanmar by Reliance Capital for Anil Ambani's proposed life
insurance venture, now called Reliance Life Insurance for an undisclosed sum.
Subsequently, a fresh certificate of incorporation was issued by the Registrar of
Companies, Tamil Nadu, changing the name of the company on January17, 2006.
Accepting the change in the name of the company in its registers, the IRDA has permitted
Reliance Life to carry on life insurance business subject to the condition that the
company should honor the commitments to the policyholders of the AMP Sanmar
without altering any of the terms and conditions of the original policy.
After the acquisition of the stake of the two promoter companies, Reliance Capital has
been busy chalking aggressive growth plans for the life insurance company. It plans to
have one million policyholders by this year-end.
The company under the new ownership has been selling policies at a faster pace than
ever before.
For the nine month ended 31st December 2005, AMP Sanmar / Reliance Life has a fresh
premium income of Rs114.48 crore, selling 41,488 policies with the average premium
per policy of Rs27, 593. As AMP Sanmar, the company had earned fresh premium of
Rs61.04 crore from the 23,328 policies it sold during April-December 2004 at an average
premium per policy of Rs26, 166.
5
Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC)
registered with the Reserve Bank of India under section 45-IA of the Reserve Bank of
India Act, 1934.
Reliance Capital sees immense potential in the rapidly growing financial services sector
in India and aims to become a dominant player in this industry and offer fully integrated
financial services.
Reliance Life Insurance is another steps forward for Reliance Capital Limited to offer
need based Life Insurance solutions to individuals and Corporate.
6
VISION
MISSION
To provide quality service and protection to its clients aiming at achieving a respectable
volume of business and become a prominent player through good governance and sound
professionalism focusing to become a well-known and respected Corporate entity in the
eyes of Society and Government.
7
PRODUCTS PROFILE
Product of reliance life insurance
8
PRODUCT DETAILS
“Reliance connect aims to provide products that makes life insurance hassle-free and the
policy can be upgraded to keep place with individual lifestyle, said Reliance life
insurance’s chief Executive offices P.Nandagopal.
Reliance life insurance has 30,000 insurance advisors spread over 158 branches across
143 locations & a call center to service its customer.
HDFC and UT bank would act as a collection network. The company is in the final stages
of negotiation with banks for selling its products through the banc assurance channel.
The company plans to add another 10,000 to 12,000 advisors, who are under training,
said Nandagopal.
Reliance capital has infused Rs.166crore in Reliance life insurance, which has a capital
base of Rs.383 crore and employee strength of 3,654 including 822 employee of AMP
Seminar.
9
RELIANCE ENDOWMENT PLAN
It takes a lot for a dream to become a reality. And money is surely one of them.
Reliance endowment plan gives you just the financial independence to realize your
dreams in the future. It lets you decide how much you would like to set as your sum
assured based on your current financial position and your expected future expenses.
KEY FEATURE:
FEATURE:
1. On maturity receive sum assured plus bonuses.
2. Wealth creation through bonus addition.
3. More value for your money by way of high sum Assured Rebate.
4. Increase, your insurance protection by adding term cover.
5. Choose to pay regular or single premium.
You pay premium every year for the entire term & get sum Assured plus accumulated
bonuses. On death, your beneficiary will get the sum Assured plus accumulated bonuses.
11
BENEFITS:
BENEFITS:
Maturity Benefit:
Benefit: On maturity you get sum Assured plus accumulated bonuses till that
date.
receive the sum Assured plus accumulated bonuses (if any) till that date.
Rider Benefit:
Benefit: You also have the option to add three additional benefits to customize the
12
RELIANCE SPECIAL ENDOWMENT PLAN
Reliance special endowment plan is key to all your financial needs; you get a desired
lump sum after a specified period, however your life insurance protection continues for
an extended period. If anything were to happen to you, your beneficiary will get another
sum assured along with the bonuses. The policy comes with an added feature of a limited
premium term, which is always 5 years less than the policy term.
KEY FEATURES:
FEATURES:
You pay premium every year. This premium paying term is always 5 years less than the
policy term. On survival to the end of the premium paying term you get the sum Assured.
On survival, at maturity (i.e. at the end of the policy term) accumulated compounded
bonuses are paid.
13
BENEFITS:
BENEFITS:
Survival Benefit:
Benefit: On survival at the end of the premium paying term you get the sum
Assured.
Maturity Benefit:
Benefit: On survival to maturity you get accumulated bonuses
Rider Benefit:
Benefit: you also have the option to add 2 additional benefits to customize the
policy as per your needs.
a. Accidental death benefit & total & permanent disablement rider.
b. Critical illness Rider.
14
RELIANCE CASH FLOW PLAN
While most insurance plans block your money for a certain period of time, Reliance cash
flow plan gives you the double benefit of life insurance along with easy liquidity through
lump sum cash. It provides money periodically when you need it.
It lets you live life to the fullest today and at the same time, helps you stay protected for
tomorrow by giving you the flexibility of receiving a specified percentage of the sum
Assured at specified intervals.
KEY FEATURES:
FEATURES:
1. Easy liquidity- gets periodic cash flows at the end of the fourth year and
thereafter at the end of every three years.
2. Wealth creation through bonus additions.
3. On maturity receive accumulated bonuses along with final lump sum
payout.
4. More value for your money by way of high sum assured rebate.
5. Full sum assured plus bonuses in case of your unfortunate death. This is
over and above the survival benefits already paid.
Option to add two riders- critical illness rider and accidental death benefit and total
permanent disablement rider.
15
How do this plan work?
You pay premium every year for the entire term to get survivals benefit at periodical
intervals as mentioned below.
On death, your beneficiary will get the full sum assured, plus accumulated bonuses, over
and above the survival benefits already paid to you.
BENEFITS:
BENEFITS:
Survival Benefits:
Benefits: Get a percentage of the sum assured on the fourth anniversary and on
every third policy anniversary till maturity.
Maturity Benefits:
Benefits: On maturity you get the remaining percentage of the sum assured
plus accumulated bonuses.
Rider Benefits:
Benefits: You also have the option to add two additional benefits to customize the
policy as per your needs.
16
RELIANCE CHILD PLAN
As a parent, it is only natural to dream of a smooth and blissful life for your child. Which
is exactly why you need to secure your child tomorrow, today.
Reliance child plan helps you save systematically so that you can give your child much-
needed financial security in the future. Simply put, Reliance child plan gives you the
freedom to enjoy every moment with your child today, without worrying about his/her
tomorrow.
KEY FEATURES:
FEATURES
1. Risk protection for you during the term of the
Policy.
2. Accumulated bonus at the end of the policy term.
3. 25% of sum assured payable every year sum benefit during the
last four policy anniversaries.
4. All future premiums are waived in the event of unfortunate loss of life.
5. Guaranteed fixed benefits continue even after loss of life of the
policyholder.
6. More value for your money by way of high sum Assured Rebate.
7. Choose to add the benefit of two riders-critical illness Rider and
Accidental death benefit & accidental death benefit & total and
permanent Disablement Rider.
8. Policy participates in profit even after the loss of
Life of the life assured.
17
How do this plan work?
work
You pay premium every year for the entire term & get guaranteed fixed deposit every
year during the Last four
Years of the policy term.
On death, your beneficiary will get the sum assured, Guaranteed fixed benefits on
specified dates and all Future premiums will be waived. All attached bonuses are
payable at the end of the Policy term and will remain attached to your policy Even after
payment of life cover benefit.
BENEFITS:
For example if you have taken a policy of Rs.1lakh for 20 years, then fixed benefits
payable will be Rs.25, 000 each at the end of 17th, 18th, 19th and 20th year.
Maturity Benefits:
Benefits On maturity you get accumulated bonuses irrespective of the survival
of the life assured.
Rider Benefits:
Benefits You also have the option to add two additional benefits to customize the
policy as per your needs.
1. Accidental death benefit and total and permanent disablement rider.
2. Critical illness rider.
18
RELIANCE EDLI SCHEME
All establishments with at least 10 full-time permanent employees and to whom the
employee’s provident fund and miscellaneous provisions Act, 1952 applies, have a
statutory liability to subscribe to employee’s deposit linked insurance scheme (EDLI) to
provide for life insurance for all their employees.
Yes, the central provident fund commissioner has approved reliance life insurance
employee benefit life assurance policies to be offered as an alternative to the employee’s
deposit linked insurance scheme, 1976 (EDLI).
19
What are the benefits of reliance EDLI scheme as against EDLI?
21
RELIANCE GROUP TERM ASSURANCE POLICY
22
If an employee becomes disabled, as defined by us then the benefit above is
accelerated and paid out in 5 equal annual installment.
24
No. of Lives No. of Life years X Y
500 1500 50% 60%
1000 3000 50% 60%
2500 7500 60% 61%
5000 15000 75% 63%
7500 22500 75% 65%
10000 30000 75% 67%
15000 45000 75% 70%
20000 60000 75% 70%
50000 150000 85% 70%
100000 300000 85% 70%
25
You have always aspired for the best in life. And we help you achieve just that.
With Reliance market return plan you can have the twin advantage of insurance
protection as well as reaping the benefits of investment growth. It is a flexible plan which
works all through your life & meets the changing requirements like additional protection,
liquidity through cash, option to invest in different asset class, steady golden years &
many more
KEY FEATURES:
FEATURES
26
The premium made net of premium allocation charges by you is invested in fund/funds of
your choice and units are allocated depending on the price of units for the fund/funds.
The value of your unit account is the total value of units that you hold in the fund/funds.
The value of your unit account is the total value of units that you hold in the fund/funds.
The mortality charges and policy administration charges are deducted through
cancellation of unit whereas the fund management charge is priced in the unit value.
BENEFITS:
BENEFITS
Life Cover Benefit:
Benefit You can choose the basic sum assured within the minimum and
policy term.
In case of unfortunate loss of life, your beneficiary will get sum assured or unit account
27
Maturity Benefit:
Benefit On survival, at maturity the value of your unit account will be paid
out.
Rider Benefit:
Benefit you can add the accidental death & accidental total & permanent
To protect your family from tomorrow’s uncertainties, you need to plan from today. And
Reliance simple term plan helps you do just that. It is a cost-effective, pure life insurance
plan that offers you comprehensive & affordable coverage for a limited period of time to
Policy term
Sum assured
In today’s world of easily available loans, we often tend to neglect the implications of
Reliance special credit guardian plan helps you and your family avoids such situations by
securing your housing loans, personal loans and even credit cards payment. What make
the plan special are the facts that on survival at maturity, all premiums paid for your basic
KEY FEATURES:
FEATURES
• Different types of loans are covered under this plan- housing loan, personal loan,
• Limited premium paying term single & regular premium payments options.
• Option to add two riders- critical illness & accidental death benefit and total&
31
You pay premium every year for the entire term. The sum assured decreases as per the
policy schedule in line with the outstanding loan schedule. On death, your nominee will
get the sum assured. On survival at maturity, you will receive all basic premiums paid.
BENEFITS:
BENEFITS
Maturity Benefit:
Benefit On survival to maturity all premiums paid for the basic policy are
returned. This doesn’t include any extra premium or premium for additional benefits.
Rider Benefit:
Benefit You can choose to customize your regular policy by adding two benefits:
Accidents are unfortunate and sometimes fatal. You can customize your basic policy with
32
consistency cover helps provide financial relief in such cases. It pays you the sum assured
a. Cancer
c. Heart attack
d. Stroke
e. Kidney failure
f. Aorta surgery
g. Coma
34
Critical Illness Rider
Age at entry 18 years 55 years
Age at expiry 25 years 64 years
Rs. 10,00,000
Sum Assured Rs 1,00,000 (Basic Policy Sum Assured subject to a maximum
of Rs. 10,00,00 per life)
Minimum Policy
5
Term
What is the policy term?
35
You always loved your family. As a loving person you also Wanted to be rest assured in
the knowledge that they will be happy, even if something were to happen to you. With
reliance whole life plan you can be sure that your family will receive that timely financial
support they need. Go ahead, live your today to the fullest without a worry about
tomorrow.
KEY FEATURES:
FEATURES
38
BENEFITS:
BENEFITS
Maturity Benefit:
Benefit On attaining age 85 you get sum assured plus accumulated bonuses.
Rider Benefit:
Benefit You also have the option to add 2 additional benefits to customize the
policy as per your needs.
a. Accidental death benefit and total and permanent disablement rider.
b. Critical illness rider.
40
Critical illness rider:
rider sudden on set of major illnesses causes worries and heavy
expenses. Our optional critical conditions cover help provide financial relief in such
a. Cancer
c. Heart attack
d. Stroke
e. Kidney failure
f. Aorta surgery
g. Coma
Critical Illness
Age at entry 18 yrs 55 yrs
Age at expiry 25 yrs 64 yrs
Rs 10,00,000 (subject to a maximum of basic
Sum Assured Rs 1,00,000
policy sum assured)
Minimum policy
5
term
42
RELIANCE TERM PLAN
Life, as we know, is full of uncertainties. And to keep a head of them, you need to plan
ahead.Reliance Term Plan is a pure life insurance plan that offers you comprehensive and
KEY FEATURES:
FEATURES
• Suitable for business owners who want to cover the life of their key
employees.
BENEFITS:
BENEFITS
sum assured.
Maturity Benefit:
Benefit there is no maturity benefit payable under this policy.
Rider Benefit:
Benefit You also have the option to add accidental death benefit and total and
Reliance special term plan is a pure life insurance plan that offers you comprehensive and
What’s more, on survival at maturity all premiums paid for your basic policy will be
returned to you.
KEY FEATURES:
FEATURES
You pay premium every year for the entire term. On death your nominee will get sum
assured. On survival to maturity you will get the entire basic premiums, paid returned.
47
BENEFITS
Maturity Benefit:
Benefit On survival to maturity all premiums paid for the basic policy are
returned. This excludes any extra premium or premium for additional benefit.
sum assured.
Rider Benefit:
Benefit You also have the option to add 2 additional benefits to customize the
Accidents are unfortunate and sometimes fatal. You can customize your basic policy with
The accidental death benefit is payable if death occurs directly as a result of an accident
critical consistency cover helps provide financial relief in such cases. It pays you the sum
a. Cancer
c. Heart attack
d. Stroke
e. Kidney failure
f. Aorta surgery
g. Coma
49
COMPETITORS OF RELIANCE IN THIS FIELD ARE
Bajaj Allianz
Met Life
ING Vyasa
Om Kotak Mahindra
Tata AIG
Aviva
SBI Life
50
THE INSURANCE REGULATORY AND
DEVELOPMENT AUTHORITY
Reforms in the insurance sector were initiated with the passage of the IRDA Bill in
parliament in December 1999. The IRDA since its incorporation as a statutory body in
April 2000 has fastidiously stuck to its schedule of framing regulations and registering
the private sector insurance companies.
The other decision taken simultaneously to provide the supporting systems to the
insurance sector and in particular the life insurance companies was the launch of the
IRDA’s online service for issue and renewal of licenses to agents.
The approval of institutions for imparting to agents has ensured that the insurance
companies would have a trained workforce of insurance agents in place to sell their
products, which are expected to be introduced by early next year.
Since being set up as an independent statutory body the IRDA has put in a framework of
globally compatible regulations. In the private sector 12 life insurance and 6 general
insurance companies have been registered.
51
The important functions of IRDA are as follows:
LIFE INSURANCE
Since the earliest time, human kind’s most earnest desire has been to leave something for
posterity. Be it learning or material possession, our memory lives in what we leave
behind.
It is in this very need that there lies the origin of life insurance. After independence near
about 209 Life Insurance companies were doing business worth Rs. 712.76 crore. The
first Indian-owned life insurance company, the Life Assurance Society, was set up in
1870 by six friends. It insured Indian lives at the normal rates instead of charging a
premium of 15 to 20 percent as foreign insurers did. But today the concept has really
changed. Today Life Insurance protects the economic vale of a human life for the benefit
of those who are financially dependent on it. It has now started ensuring peace of mind
and quality of life to million of families.
Life Insurance in its existing form came to India from the United Kingdom with the
establishment of a British firm Oriental Life Insurance Company in Calcutta in 1818
followed by Bombay Life Assurance Company in 1823. The Indian Life Assurance
Companies Act, 1912 was the first statutory measure to regulate life insurance business.
Later in 1928 the Indian Insurance Companies Act was enacted to enable the Government
to collect statistical information about both life and non-life insurance business transacted
in India by Indian and foreign insurers including provident insurance societies. In 1938
with a view to protecting the interest of insuring public earlier legislation was
consolidated and amended by the Insurance Act 1938 with comprehensive provisions
detailed and effective control over the activities of insurers. The Act was amended in
53
1950 resulting in far reaching changes in the insurance sector. These included a statutory
requirement of equity capital for companies carrying on life insurance business, ceiling
on share holdings in such companies, stricter control on investments, submission of
periodical returns
relating to investments and such other information to the controller. The controller could
also call for appointment of administrators and put a ceiling on expenses of management
and agency commission for mismanaged companies. By 1956, 154 Indian insurers, 16
foreign insurers and 75 provident societies were carrying on life insurance business in
India. Life insurance business was
concentrated in urban areas and confined to the higher strata of the society. On January
19, 1956, the management of life insurance business of 245 Indian and foreign insurers
and provident societies then operating in India was taken over by the Central
Government. Life Insurance Corporation was formed in September 1956 by an Act of
Parliament, viz. LIC Act 1956 with a capital contribution of Rs.50 mn.
Insurance in India has been under public sector for over four decades. Life Insurance was
nationalized way back in 1956 by merging 245 private insurance companies thus forming
Life Insurance Corporation (LIC) of India. Similarly after nationalisation of general
insurance in 1972, General Insurance Corporation (GIC) was formed by merging 106
private insurance companies. General Insurance Corporation currently has four subsidiary
companies operating in India. When the insurance industry was nationalised, it was
considered a landmark and a milestone on the way to the socialistic pattern of society that
India had chosen after independence.
But now four decades after the Insurance sector was nationalised, the nationalised sector
companies could not cater to the Indian market to cover its entire potential. so the main
objectives of privatization are
54
1. To provide for proper back ups if there is any unforeseen economic shocks.
2. To make sure there is a win-win situation for both the common man and the industry
players.
The other reasons for opening up the insurance sector to the private insurers are as
under:
Hence even this index indicates low level of penetration of insurance in India.
The share of India in the world market in terms of gross insurance premium is again very
small. For instance, while Japan has 31%, European Union 25%, South Africa 2.3%,
Canada 1.7% share of the global insurance premium it is only 0.3% for India.
Hence the opening up of the insurance sector to private insurers has put a great
responsibility on them to ensure fast growth of insurance so that India can come upto the
level of developed countries of the world in offering the insurance insurance cover to its
citizens.
58
OBJECTIVES OF THE REFORMS OF THE INSURANCE SECTOR
We have discussed what the needs are at present to go for the insurance sector reforms.
But before going in for the reforms we must make our objectives very clear as to what we
want to achieve through these reforms. The vision should be quite clear and the plans
should be chalked out having a long-term perspective in mind. To be very fair, Indian
plans do lack in this feature and we do suffer from planning myopia.
It is very essential to chalk out the objectives of any reforms. This has two basic reasons :
To provide for proper back ups if there is any unforeseen economic shocks.
To make sure there is a win-win situation for both the common man and the industry
players.
59
8. Next, the long term indication that we have in India that the service sector is
poised for a growth. So the reforms must be designed in order to cash on this
scenario.
60
PART - B
INTRODUTION OF
TOPIC
INTRODUCTION OF TOPIC
1. I want to know to know about the awareness of the company and its policies in
the market of muzaffanagar .
2. I want to find out the response of people for the life insurance.
In this research work, I have used Descriptive Research method for conducting the research.
I collected primary data through Questionnaire – schedule and I collected secondary data from
Internet, Newspapers, Magazine, Journals, Journals,
61
STUDY OF INDUSTRY
The business of life insurance in India in its existing form started in India in the year
1818 with the establishment of the Oriental Life Insurance Company in Calcutta.
Some of the important milestones in the life insurance business in India are:
1912: The Indian Life Assurance Companies Act enacted as the first statute to regulate
the life insurance business.
1928: The Indian Insurance Companies Act enacted to enable the government to collect
statistical information about both life and non-life insurance businesses.
1938: Earlier legislation consolidated and amended to by the Insurance Act with the
objective of protecting the interests of the insuring public.
1956: 245 Indian and foreign insurers and provident societies taken over by the central
government and nationalized. LIC formed by an Act of Parliament, viz. LIC Act, 1956,
with a capital contribution of Rs. 5 crore from the Government of India.
However, despite its teeming one billion population, India still has a low insurance
penetration of 1.95 per cent, 51st in the world. Despite the fact that India boasts a saving
rate of around 25 per cent, less than 5 percent is spent on insurance.
The first company to foray in this sector was LIC, which was set up on 1 st sep. 1956.
Since then it is enjoying monopoly until the recent entry of the private players in this
sector. The private companies in their five years of operation had continuously suffered
by the established leadership and monopoly of LIC.
Although for the last 50 years LIC has been the only company to cater the consumer
needs in the insurance sector but in the past 5 years 12 insurance companies have
emerged in the scenario which are: -
New players need to recognize the limitations of their rival and decide upon the right
mix of distribution channels in their business. Insurance sector has always been volatile
right from the very beginning. As private players are entering into the Indian market, the
competition has become very stiff. Today a lot of companies are there is the market with
their products. The common consumer is under dilemma to decide to go for which
company.
The Reliance Life Insurance is also one among these private players. The project with
Reliance Life Insurance deal with the market survey of Life Insurance Policy. In today’s
world, one can hardly find a person without a life insurance policy. The project helps to
find out that which company policy is most prevalent in the market and what was the
reason of purchase. It also helps to find out which is the most prevalent insurance plan in
the market. The project is also concerned about finding the awareness level of ING
Vysya Life Insurance is the market.
At last the project suggests some recommendation to the organization which is the
outcome of finding and analysis.
64
THE CHANGING SCENARIO
65
FOREIGN PARTICIPATION
Now that the gates have opened and foreign insurance companies are allowed to
participate in the Indian insurance market there are experiments and experiences of all
hues. India has adopted one of them based on its politico-economics dynamics. Indian
market expects a continuation of trend in companies to expand their horizons beyond
domestic borders. This is true both in terms of expansion plans by domestic companies
and in the acquisition of insurance companies by foreign concerns. Insurance investors
from developed economies, particularly in Western Europe and the US find some foreign
markets as having greater growth potential than their domestic markets. Therefore, a high
level of interest exists for these companies to acquire insurance concerns. IRDA has to
recognize this global trend and act prudentially for India. India is already moving up from
the foothill of globalization in insurance industry. Of course the initial expectation that
IRDA will be inundated with insurance license applications from the Joint Ventures (JV)
formed by domestic
and foreign companies has not happened. A part of the phenomenon is explained by bad
understanding of the tenets of Joint Venture formation but major business sense may be
lying in becoming a more equipped second fast-mover. Whichever way the business
moves from now on life in insurance industry can never be the same again in India.
Subjective prudence of the lawmaker and the regulator of the day mark the stipulated
stake of only 26 percent of the equities by the foreign partners in any insurance JV. The
prudential perception may change with time and persons. But for the present we have to
live with the provisions. As the experience is well dispersed in the contiguous
geographical area, we cannot distinguish one set of prudence from the other for the time
being. Even the recently amended IRA Bill provides enough room for foreign
participation. Already a handful of entrants have taken place and more are expected in the
near future. A bunch of mergers are also in the queue.
66
In the Indian market one of the important issues that need to be immediately addressed
to enhance the speed of foreign participation is the role of intermediaries. In Western
markets there are many intermediaries like agents, brokers, consultants, surveyors, third
party administrators, etc. They form a crucial link between the insurance carrier and the
final customer. In India, insurance agency is the only recognized intermediary by the
Insurance Act, 1938. The agency system may work well in personal lines of business like
Life Insurance, Mediclaim, Personal accident, etc. There is a need for more specialized
entities to service commercial lines. Many banks are showing
interest to take up corporate agency. But regulations pertaining to corporate agency need
to be made more liberal. There are representations asking IRDA to review/modify certain
sections, e.g., the mandatory 100 hour training which all the directors of the corporate
willing to take up agency, have to undergo. Another issue is 26 percent cap on foreign
equity participation. Typically.
The foreign companies want at least 51 percent participation so that the balance sheets
can be consolidated. Practically, the management control seems to be anyway with the
foreign partners.
67
OBJECTIVES OF STUDY
OBJECTIVE OF STUDY
Primary objective_
To know about awareness of the company and its policies in the market of
muzaffanagar
Secondary Objective:-
68
RESEARCH METHODOLOGY
RESEARCH METHODOLOGY
HOUSE WIFES,STUDENTS
SECONDARY DATA
69
DEFINING RESEARCH PROBLEM
How to define a research problem was a Herculean task that required effective guidance
to avoid the perplexity encountered in a research project operation.
Why the performance of the LIC is much higher than the reliance life insurance limited?
This problem was later recognized as comprising of no of amenities such as: what sort of
performance is being referred to?
What period of time and what performance is being talked about? What is the
environment, which is being considered?
Rethinking, discussions and rephrasing by our team placed the problem on a still better
operational basis after no. Of steps—
To what extent did sales performance in (pine period) of completes differ with that of I-
pry in respect of Delhi? What factors were responsible for performance differentiates
between the companies?
In such a fashion, the ambiguities were resolved thinking and rethinking resulted in a
more specific problem so that it might be realistic one in team of available data and
resources and in also analytically meaningful.
The outcome was not only meaningful from an operation point of view but was equally
capable of solving the problem itself.
70
The information for the project of finance on life insurance industry has been collected
from both primary as well as secondary sources.
In case of primary sources the information was retrieved directly from the concerned
people and the authorities. We have conducted our research mainly with the help of the
invaluable inputs provided by the consumers of products of the private players in the
form of a questionnaire drafted by us. The questionnaire method was used as it is more
versatile than any other any other method and further a questionnaire is pre planned and
thus less time is wasted since a planned set of questions are available. We have taken a
sample size of 200 people. Our analysis is completely based on the responses given to us
by the respondents and the result for the same has been presented in the form of pie
charts and graphs. While there was some information, which could not be obtained
through questionnaires, for that purpose we resort to personal interviews. A total of six in
depth interviews were also taken of the agents and managers of these private players.
Since secondary data are information published by others and the companies they were
easily available and not much effort was required in obtaining the information.
71
SOURCES OF DATA
PRIMARY SOURCES
• Questionnaire.
SECONDARY SOURCES
• Newspapers.
• Magazines.
• Internet sites.
DATA COLLECTION
PRIMARY DATA
The primary data are those data, which are collected afresh and for the first time and
happen to be original in character. The primary data to be collected for the study are-
By Structured Questionnaire.
SECONDARY DATA
Secondary data are those data which have already been collected by someone else and
which already had been passed though the statically process. The secondary data to be
collected for the study are-
Publication Of The Company
Periodical Of The Company
By Internet Websites
72
RESEARCH INSTRUMENT
Structured Questionnaire:
A Questionnaire consists of a number of questions printed or typed and a definite order
on forms. It is the set of questions presented to the retailers for answers. When the
questions have only two alternatives or of multiple choices, then it is known as closed-
end questionnaire, which is hence used the given study.
For our research purpose instruments used were extensive literature survey and Internet
surfing. The idea was to gain enough insight into the insurance phenomenon and
analyzing the characteristics of the population under study.
We adopted sample survey because it was not possible to examine every item in the
population. It was possible to capture sufficiently acquit result by studying only a portion
of the total population which is the true representative of the population under study.
The phase one of study corresponded to the collection of data from insurance agents of
our competitors who are in better personal contact with their customer so as to analyze
the demand of the customers, their working environment and satisfaction level with their
respected companies.
The objective of this survey was to tap those people who can prove to be potential
73
insurance advisors for the company. So, the questionnaire aimed at finding the basic
mind set of the people like whether they will be interested in earning extra income and if
yes then what method out of various options provided to them like MLM or Investments
in property etc. they will prefer.
It also aimed at finding out that if given a chance whether they would prefer to join
reliance life insurance as an insurance advisor.
Simple random sampling technique was used to collect data from the population. This
technique gave each item an equal probability of being selected.
35
30
25
20
Series1
15
10
0
Bank Post office LIC Capital market
Graph-1
ANALYSIS:
The above data shows that 27% people invest there money in bank, 18% in
post office, 23% in life insurance company & 32% in capital market.
75
TABLE-2
80
70
60
50
40 Series1
30
20
10
0
Yes No Can not say
Graph-2
ANALYSIS:
The above data shows that 73% people said that it is good to invest in life
insurance, 11% do not think so & 16% had no comment.
76
TABLE-3
80%
71%
70%
60%
50%
40%
30%
20% 13%
10%
10% 6%
0%
lic reliance life icici others
insaurance
Graph-3
ANALYSIS:
The above data shows that 71% people invested his money in LIC, 6% in
RLI, 10% in ICICI, & 13% in others.
77
TABLE-4
90% 82%
80%
70%
60%
50%
40%
30%
18%
20%
10%
0%
yes no
Graph-4
ANALYSIS:
The above data shows that 18% people know the Reliance life insurance office in
muzaffarnagar & 82% people don`t know.
78
TABLE-5
60
50
40
30
20
10
0
Yes No Can`t say
Graph-5
ANALYSIS:
The above data shows that 23% people think it is safe to invest money in Reliance
Life insurance, 26% people think it is not safe & 51% people had no comment.
79
TABLE-6
60
50
40
30
20
10
0
Private company New company
ANALYSIS:
The above data shows that 64% people said that they don`t have faith on company
because this is a private company & 36% people said that this is a new company so they
don`t think to invest money in Reliance life insurance
80
TABLE-7
90% 85%
80%
70%
60%
50%
Series1
40%
30%
20% 15%
10%
0%
yes no
Graph-7
Sample size-100
ANALYSIS:
The above data shows that only 15% people know about the policies of Reliance
life insurance & 85% people don`t know.
81
TABLE-8
80
70
60
50
40
30
20
10
0
Not communicated Not interested
Graph-8
ANALYSIS:
The above data shows that only 29.4% people said that policies are not
communicated to them & 70% people said that they are not interested to know about the
Reliance life insurance policies.
82
TABLE-9
(a) Yes 6%
(b) No 94%
Graph-9
100
90
80
70
60
50
40
30
20
10
0
Yes No
ANALYSIS:
The above data shows that only 6% people have policy of Reliance life insurance &
94% people do not have.
83
TABLE-10
Policy taken by respondents
60%
50%
40%
30%
20%
10%
0%
Child plan Health plan Retirement p lan Unit link plan
Graph-10
ANALYSIS:
The above data shows that only 50% people have invested their money in child
plan, 16.33% people has invested in health plan, 16.33% people in retirement plan,&
16.33% people in unit link plan.
84
TABLE-11
90.00%
80.00%
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Yes No
Graph-11
ANALYSIS:
The above data shows that only 19.2% people would like to take policy of Reliance
life insurance & 80.8% said no.
85
TABLE-12
Reason for negativity
70.00%
60.00%
50.00%
40.00%
65.78% Series1
30.00%
20.00%
10.00% 14.47%
13.15%
6.50%
0.00%
C
w
m
e
t iv
LI
no
iu
ac
em
y
t
nl
No
tr
pr
O
at
h
t
No
g
Hi
Graph-12
ANALYSIS:
The above data shows that only 6.5% people said that policies has high premium,
13.15% people said that thay don`t want to take just now, 14.47% people said that
policies are not attractive & 65.78 % people said that they want only LIC policies.
86
FINDINGS
FINDINGS OF STUDY
• In the survey of Muzaffnagar I found that Muzaffnagar has a potential for life
insurance.
• People has dought about the safety & do not believe very much in private
companies.
• Very few persons know about the policies of Reliance life insurance.
• And a very big percentage of people are not interested in policies of Reliance
87
SUGGESTIONS
SUGGESTIONS
• Company should try to do something about the premium & about the
attractiveness of policies should try to change the mind of people through
teams of Adviser & S.M .
• Over all suggestion to the company is that they have competition with LIC in
the market . So they should try to give more awareness about the policies and
about the company so they can win the faith of people.
88
LIMITATIONS
LIMITATIONS
Similarly, in this project several limitations appear, which would have been eliminated
but for constraints of time, accessibility to information it has not been possible.
● This project report is based on the information given by the head or Unit Manager’s
of the centers. The information is also collected through some magazines, newspapers
and e-mails. Some respondents were not interested in giving answers as they were
appearing to be busy.
●In fact, this project report involves human processing and analysis. Therefore, there
are chances of human error.
●One of the major limitations is time bounded ness. The Management Trainees are
restricted to a training of 6-8 weeks only ,and much of the time is spent in Coaching and
training itself and not in the field.
●Trainees are provided with limited resources. No financial aid or stipend is being paid
to them, so they can not spend much on meetings with the potential customers. It can be
also treated as a limitation of Cost Bounded ness.
●Trainees are not being treated as part of the organization. They are merely considered
as trainee.
●Last but not the least is the limitation of Area bounded ness. Trainees are restricted to
a particular area, near by to the office of the organization.
89
BIBLIOGRAPHY
BIBLIOGRAPHY
Kevin.j.clancy, Robert.s.shulmen,
Saxena rajan m
90
I took some important guide regarding the company from Mr.Anil kumar Yadav, as he
www.relinacelife.co.in
www.irdaindia.org
WWW.INSURANCE.IND.COM
91
APPENDIX
QUESTIONNAIRE
Address : _________________________
Occupation : _________________________
Q.2 Do you think it is good to invest your money in Life insurance Company?
(a) YES
(b) NO
(c) Can ‘t say
Q.3 In which Life Insurance Company you have invested your money ?
(a) LIC
(b) Reliance Life Insurance
(c) ICICI
(d) Other
92
Q.4 Do you know ? Where in your city Reliance Life Insurance has its office?
(a) Yes
(b) No
Q.5 (a) Do you think it is safe to invest your in Reliance Life Insurance ?
(a) YES
(b) NO
(c) Can ‘t say
Q.6. (a) Do you know about the policies of Reliance Life Insurance ?
(a) Yes
(b) No
93
Q.7 (b) If yes, which one ?
(a) Child Plan
(b) Health Plan
(c) Retirement Plan
(d) Unit Link Plan
Q.8 (a) If you don’t have then would you like to take policy of Reliance Life
Insurance?
(a) Yes
(b) No
94