IDBI CHILDSURANCE

ACTIVATION
A Presentation By
 EVENT BRIEF :

-Conducting an activation in schools

across Mumbai
- Shortlisting the mid-level schools to be
targeted
-Host events involving students
participation that would generate the
data of their parents as well as students
-Various plan details to be shared in the
period of conducting events at schools
and other touch points
ABOUT THE PRODUCT
CHILDSURANCE

IDBI Federal Childsurance ® Savings Protection Plan is a non-linked participating endowment

plan that ensures your child’s future financial needs are fulfilled. Childsurance® Savings, is
designed to give you guaranteed annual payouts and aid the important milestones in your child’s
life. What’s more, in the unfortunate event of you not being around, the policy will continue
exactly as you had planned it, without any further premiums being paid. In other words, this plan
ensures that your child gets to live his/her dream exactly as you have planned, whether or not
you are around.
PRODUCT BENEFITS

Guaranteed annual payouts for important milestones

Childsurance® gives you guaranteed annual payouts either in the last 3 or last 5 years of the policy,
depending on the policy term you choose.
Bonuses to add to your savings
Right from the 1st year, you get reversionary bonus. Along with reversionary bonus, interim and
terminal bonuses (if any) would also be paid out at maturity.
Immediate payout of lump sum in case of your unfortunate death
In case of an unfortunate event, the death sum assured will provide for your child’s immediate needs.
Waiver of future premiums
In case of an unfortunate event of you not being around, all future premiums of the policy will be
waived off.
Plan continues and benefits are paid as planned
Even in the unfortunate event of death, the guaranteed annual payouts and bonuses will be paid on
their respective due dates.
PRODUCT BENEFITS

Two tax benefits

Childsurance® allows you to enjoy deductions under Section 80C of the Income Tax Act,
1961 on the premiums you pay. It also gives you maturity amount that is tax-free under
section 10(10D). Childsurance offers you tax benefits for all the payouts.
Flexibility to plan for your needs
With Childsurance®, you have the option of choosing the maturity sum assured, policy term,
premium payment term, and payment mode as per your child’s future needs.
Exclusive fund for your loved ones
By endorsing your Childsurance® policy under the Married Women’s Property Act, 1874, you
can create an exclusive fund for your loved ones which is legally protected from creditors and
claimants.
Loan facility
In case of an emergency, you can avail of the loan facility on your policy. Loan is available
once the policy attains surrender value. For more on loans please refer to the product
brochure.
TARGET AUDIENCE
The target audience will be students of mid level schools
across Mumbai for creating a need for buying a IDBI
FEDERAL Child Insurance Plan
BUILD UP

83% of parents have a specific occupation in mind for their child, with
medicine (19%), engineering (11%) and computer science (8%) the most popular.

• Many times the child is forced to compromise on career paths as parents can't afford
professional courses or premium institutions
• Indian parents want their kids to have a better life than they did
• They want their kids to be able to afford a nice house, a car, live a good life and balance it
with a nice family. Barring a privileged few, 99% of the parents of the current generation
couldn't have afforded all of the above in their time
• Jobs weren't as easily available or lucrative as they are today because our education system
is same for everyone. For them career options out there that guarantee a reasonable
earnings flow, Actually barring professions (engineers, doctors, lawyers, accountants), the
job market for other roles (economics, arts, sports, history etc.) is still nascent in India
BUILD UP

66% of parents have sought advice about their child’s university education and,
of these, 72% learned of new options they had not considered.
We now live in an age where, as general job-seekers and a workforce, we have become
replaceable. There are too many engineers out there, so numerous that lots of them go into jobs
that are completely unrelated to the fields they studied for.

The nation doesn't need a generic mass produced builders. We are at a stage where we need
designers. We need fashion creators, design creators for new inventions (Design as in the work
that goes into beautifying your iPhones, cars, and clothes). Parallelly, we still need builders and
do-ers, a dozen for every thinker and designer out there.
BUILD UP

ULTIMATE GOAL INDIAN PARENTS HAVE FOR THEIR CHILDREN

49% 33% 22% 51% 17%

THOUGHT

We came up with a campaign for educating the parents and the children about the various
streams in the different sectors of business that have evolved and have greater prospects for
the future as well as a wide scope of securing a hold in the market. The creative fields of the
market have gained tremendous response and popularity over the period, some fields like DJ,
Journalism, Cinematography etc. are examples to support the point.

To help clear understanding of each profession we will invite experts from the fields for a small
seminar to talk about their professions. Helping the kids to choose right career paths that will
generate the highest satisfaction for them.

It is important for parents to understand the various cost involved with different courses and
profession and hence IDBI FEDERAL insurance can be playing a major role in supporting the
dreams and ambitions of their children.
Explore The Future
An Educating Program
OBJECTIVE

• To educate students as well as parents about various industries and scope of businesses
and employment to choose a career path

• To channelize the interest of their kids in a profession they would be happy with

• To showcase pros and cons of the mainstream professions usually taken up by students

• To create awareness about the upcoming demands of industry for specific qualifications

• To showcase the IDBI’s product that would aid in fulfilling their children's requirements
EXECUTION
PROCESS

• 20 Mid-level schools are to be targeted

• Students from grade 5th to grade 10th will be participating
• The event will happen on the school basement or the auditorium
• The event can happen during the Parent Teacher Meeting (PTM)
• The students and the parents will be given forms that will be filled on the lines of the
career aspirations
• The student will be asked to fill the forms within the class and drop them into the ballot
box. Students will be provided with one more form that will be filled by the parents
• Experts in the field will be invited to a small seminar to talk about their field and impart
knowledge on the same on the stage
• The experts will also be open for a question & answer session
• All students would be given stationary giveaways that can be used by them
STAGE OPTIONS
STAGE OPTION 1
STAGE OPTION 2
CONCEPT 2
IDBI Cricket League
Sports Engagement
OUR FOCUS

Kids
We will also be involving the kids in
the lower grades for some
interaction and showing them the
basics of cricket. The essentials of
cricket can also be taught to the
toddlers.
Team
All the teams will be given
important guidelines on how to
outperform the other players and
get their chances of winning
multiplied.

Casual
The game will not only focus on the
rules and regulations but also get
the students involved to create a
fun and joyful experience.
WHY CRICKET?

• Cricket is one of the most popular and loved sport across India
• Cricket is a very effective way in building team communication and team building
skills
• Cricket helps in exercising each part of the body and improves concentration skills
• Cricket is a very simple and a very old game in India
LEAGUE GOALS

• To create an unforgettable experience for the kids

• To create a new friendship dimension with the schools for future events

• To collect data and generate leads through data collection

• To encourage interest in cricket and provide a platform for the students to showcase their
skills and ability
•
• To create IDBI brand awareness among the crowd and the importance of insurance

• Parents would be invited to the final match where executives would explain the importance
of having an insurance

• Clippings would be played throughout the final match focusing on the benefits of getting
insured
EXECUTION
EVENT AT A GLANCE
• Mid-level school across Mumbai to be targeted

• Students from grade 5th-10th will be selected

• 3 teams per school

• Selection process will happen on the lines of skills to play

• 8 overs per match

• Inter-school competition after selection of teams from all the schools

• Interstate competition between all the selected teams

• Schools will have IDBI banners on the day the event commences

• Sponsors can actively participate in providing cricket kits to the school as

a token of appreciation for allowing to conduct the event

• The winning teams would be awarded a trophy and prizes

BRANDING ELEMENTS

Referenceimage

The bats and stumps would be customised with the IDBI logo on them
BRANDING ELEMENTS

Referenceimage

Water bottles will also be a branding element where the wrapping has
the IDBI logo colour
BRANDING ELEMENTS

Referenceimage

All the participants will be awarded with a participation certificate and

a small keychain of a bat with IDBI logo on it
BRANDING ELEMENTS

Referenceimage

All the participants will be awarded with a participation certificate and

a small keychain of a bat with IDBI logo on it
BRANDING ELEMENTS

Referenceimage

Finalist teams will be given goodies like sweat bands, caps, jerseys, etc.
customised with the IDBI logo
 THE JOURNEY

Creating a right plan to keep the game moving forward to keep the spirit of the students
high and hence careful thought and consideration has been dedicated.

A small round of selection The selected students within

among the students from each
grade requiring them to bowl
an over or a catch practice for
an over. Best performers
would be selected and the rest
will be given a participation
certificate.
The selected teams will have
the school will be clubbed in
a face off against the teams
a team. The teams would go
from other schools and the
as 6 players from each grades.
winning team would win a
Grade 5th & 6th would be
trophy and awards. There
clubbed as one team, grade
will be 3 final winners, one
7th & 8th as another and grade
from each grades team.
9th & 10th would be the third
set of team.
 There will be 20 teams from Mumbai for each grades

All the teams would play against each other

10 teams would be selected for the quarters

5 teams would qualify for the semi-finals

The team with the highest Net Run Rate would directly make it to the finals

The remaining 4 teams would have a match against each other

The winning teams would again play a match to enter the finals

The two finalists will play a match and we would have a winner
THE JOURNEY

Getting students involved in such events would help them in building their social circle and team
spirit.

The jerseys will be customized with the IDBI logo to showcase the brand and create awareness
along with the contestant’s name.

The cricket league will then be taken to the national level where the best teams from each state
would compete and the best team would win a big prize.
WORKING AS ONE TEAM

The event will encourage all The event offer equal

the students to work on opportunities to each
their ability to play cricket student to win themselves
and know where there is a a place in the team and
room for improvement. showcase their talent.

The event will assure

great excitement and an
unimaginable experience
for all the students.
SOCIAL INTITIATIVE

• Organizing a cricket match would also help IDBI in contributing to their Corporate Social
Responsibility
• Sponsors can also be a part of the event which will help them in completing their CSR as well
as cut costs for IDBI
OUTCOME

• Involvement of students across the schools

• Data of all the students with the contact details of their parents

• Awareness about the products by IDBI

• Such tournaments create a belongingness for parents as well as students towards the school

• Watching the children play, parents feel overjoyed for their achievements
CONCEPT 3
SPELL BEE
SPELL BEE

• Participants will be given a registration form that will have fields requiring Name, Email, Phone,
and parents/guardian’s details

• The students will be divided into groups of 5 and will have a face off with the other group

• Teams will be given anywhere between 15-20 seconds to spell the word correctly

• If a group fails to answer within the time period, a member from the team would be eliminated

• We can associate with SpellBee International which is a National Public NGO, who has been in
the field of education, research, training & development for the past two decades, with more
than one million people as its beneficiaries

• Through this we can address the child’s first teacher and the most conscious engineer of a child's
future
Level Of Competition

• Level 1 - Spell It Right (Words with phonetics)

• Level 2 - Word Analysis (Roots and their meaning's with example's)
• Level 3 - Inflects And Collocations (Word forms and word formation)
• Level 4 - Find The Correct Sentence (With explanation)
• Level 5 – General Knowledge (Verbal reasoning, literary world)

• The group with the highest score will be competing for the semi-finals
• The winning team will be awarded with prizes and certificate of accomplishment
 THANK YOU !! Contact Us

Abhilash Shukla - 9820091032

abhilash.shukla@pegasus-india.com

Shubham Choubey- 9977098856

shubham.choubey@pegasus-india.com

Disclaimer - This is a concept presentation by Pegasus Conference Services India Pvt Ltd and any of the ideas or the concepts shared in the
presentation cannot be replicated without the permission of the owner.