French communications vocabulary guide

French communications vocabulary Centres commerciaux => Shopping Center
Chaîne graphique => Printing process

French => English
Chargé de clientèle => Account manager
Accroche => Headline Charge publicitaire => Ad to content ratio
Achat d’espace (publicitaire) => Media buy, space Charte de marque => Brand guidelines
buying Charte graphique => House style, graphic standards
Achat impulsif => Impulse buying Chef de marque => Brand manager
Affiche => Poster Chef de produit => Product manager
Affinité => Affinity scale Chef de publicité => Account executive/director
Agence de publicité => Advertising agency Chef de fabrication => Production manager
Agence de communication => Communication agency Cible de la communication => Communication target
Annonceur => Advertiser Cible marketing => Marketing target
Argumentaire de vente => Sales pitch book Cible média => Target group
Audit marketing => Marketing Audit Cible publicitaire => Target Audience
Audience => Trafic, penetration, audience Classes sociales => Social Class
Audimétrie (foyer) => Set-meters Cible => Target
Audimétrie (individu) => People-meters Client => Customer
Audience moyenne par numéro => Average issue Co-branding => Co-branding
audience Cœur de cible => Core targetCo-marketing –
Avantage concurrentiel, compétitif) => Competitive Collaborative marketing, Customer made
advantage Commerce associé => Franchise dealership
Avantage de coût => Cost advantage Commerce de détail => Retail
Avantage-produit (ou bénéfice-produit) => Product Commerce de gros => Wholesale
advantage Commission d’agence => Agency commission
Base de données (BDD) => Database Commission d’affiliation => Affiliate commission
Bénéfice client (ou bénéfice consommateur) => Communication corporate => Corporate
Customer advantage communication
Bilan de campagne => Post test Communication événementielle => Event
Test à l’aveugle => Blind test communication
Bon à tirer => OK proof, Press proof, OK to print Communication de crise => Crisis communication
Bouche à oreille => Word-of-mouth Communication interactive => Interactive
Branding => Branding communication
Brainstorming => Brainstorming Communication interne => Internal communication
Campagne (de publicité, de relations publiques…) => Communication produit => Product communication
Campaign Communiqué de presse => Press release
Campagne publicitaire => Advertising campaign Concurrence => Competition
Canal de distribution => Distribution channel Concurrent => A competitor
Capital de marque => Brand equity Conditionnement => Packaging
Centre d’achats => Buying center Conditions générales de ventes (CGV) => General
Centre d’appel => Call center
terms of sales Force de vente => Sales force
Conférence de presse => Press conference Fidélité => Loyalty
Contenu rédactionnel => Editorial content Flou => Blur
Couverture => Reach Foire aux questions => Frequently asked questions
Couverture médiatique => Media coverage (FAQ)
Créatif (d’agence) => Copywriter et Art director Fond => Background
Création de marque => Branding Foyer => Household
Cross selling (ou ventes croisées) => Cross selling Franchise (forme de distribution) => Franchising
Cycle de vie => Life cycle Gamme => Range
Demande consommateur => Consumer demand Générique (produit) => Generic product
Dépliant => Leaflet Géomarketing => Geomarketing
Design => Design Globalisation => Globalization
Détourage (visuel) => Clipping Gondole => Shelf display
Diffusion => Circulation Grand magasin => Department store
Directeur artistique => Art director Graphisme institutionnel => Corporate design
Directeur de communication (dircom) => Director of Graphiste => Graphic designer
communications Graphiste Web => Web designer
E-business => Ebusiness Grossiste => Wholesaler
Encart => Insert Groupes de références (groupes de pairs) => Peer
Echantillon (sondages) => Sample groups
Éditeur => Publisher Grandes surfaces spécialisées(GSS) => Category
Effet de source => Source effects killer
Email marketing => Email Marketing Guérilla marketing => Guerilla marketing
Emballage => Packaging Guerre des prix => Price war
Emblème de marque : Brand identity Grille => Grid
Encart => Insert Halo (effet de) => Halo effect
Enquête => A survey Hard discount => Hard discount
Enquête par Internet ou enquête en ligne => Online Heures d’audience maximale (tv-radio) => Peak time
survey Heures de grande écoute (tv-radio) => Prime time
Enquête par téléphone => Telephone survey Hiérarchie des effets => Hierarchy-off-Effects Theory
E-pub => E-pub Hors-médias => Below-the-line
Etude, sondage => Survey Hypermarché => Hypermarket
Etude de marché => Market research Image de l’entreprise => Corporate image
Etude de marché en ligne => Online market research Impact => Impact
Etudes qualitatives => Qualitative studies Indice de popularité => Popularity link
Fait principal (d’une copy-stratégie) => Key insight Identification (positionnement) => Identification
Fichier => List, file Identité visuelle => Visual brand language, visual
Fichiers numériques => Electronic files identity
Fidélisation => Customer loyalty management Identité de marque => Leading identity
Fidélité => Loyalty Illustration => Artwork
Image (étude d’) => Brand equity study Notoriété => Awareness
Image de marque (ou d’un produit) => Brand image Offre => Supply
Image de soi => Self-image One to one => One-to-one marketing
Impact visuel => Visual impact Packaging => Packaging
Implication => Involvement Page de vente => Sales page
Influenceur => Influencer Page Rank => Page Rank
Infographiste => Computer artist Panel => Panel
Innovation => Innovation Panier moyen => Average basket
In pack => In-pack promotion Parrainage (sponsoring) => Sponsoring
Insight consommateur => Consumer insight Part de marché => Market share
Intentions d’achat => Buying intension Plan marketing => Marketing Plan
Intervalle de confiance => Confidence interval Pictogramme => Dingbat
Jingle => Jingle Pied de page => Footer
Journal => Newspaper Pénétration => Penetration rate
Lancement => Launching Périodicité => Frequency
Lancement de produit => Product launch Personnalisation => Customization
Leader sur le marché => Market leader Plan marketing => Marketing plan
Lecteur => Reader Planner, planning stratégique => Account planner,
Lettrage => Lettering Strategic planner
Liste de diffusion => Mailing List PLV (publicité sur le lieu de vente) => In-store
Low cost => Low cost advertising
Magazine d’entreprise => Consumer magazine Positionnement => Ranking
Maquette => Layout, artwork Presse => Press
Marché => Market Presse grand public spécialisée => Consumer
Marché cible => Target market magazine
Marché fragmenté (ou atomisé) => Fragmented Preuve d’achat => Proof of purchase
market Présentoir => Display
Marketing sur les moteurs de recherche => Search Prix tarif => Base price
Engine Marketing Produit => Product
Marketing viral => Buzz marketing Produit numérique => Digital product
Marque => Brand Promesse publicitaire => Claim
Mécénat => Sponsorship Promotion des ventes => Sales promotion
Ménagère => Housewives Prospect => Prospect
Mensuel => Monthly Publicité directe => Direct advertising
Meilleures ventes => A best seller Publi-rédactionnel => Advertorial
Mix-médias => Media mix Publicité => Advertisement
Mot clé => Keyword Publicité sponsorisée => Sponsored Advertising
Moteur de recherche => Search engine Publicité sur le lieu de vente => Point-of-sale
Newsletter => Newsletter advertising
Normes sociales => Social norms Qualité perçue => Perceived quality
Question => Question Slogan => Slogan
Questionnaire => Questionnaire Storyboard => Storyboard
Rapport annuel => Annual report Succes-story => Success-story
Rapports de positionnement => Ranking report Stratégie => Strategy
Rapport qualité prix => Value for money Street marketing => Street marketing
Recherche => search Style de vie => Lifestyle
Récompenses => Rewards Support publicitaire => Advertising medium
Rebond (taux de) => Bounce rate Taux de conversion => Conversion rate
Référencement naturel => Search engine optimisation Taux de rebond => Bounce rate
(SEO) , Technique de vente => Salesmanship
Régie (publicitaire) => Media agency Témoignage => Testimonial
Réputation en ligne => Online reputation Tête de gondole (TG) => Shelf end
Réseaux sociaux => Social media Tirage => Print run
Réseautage => Networking Titre => Magazine title
Réservation d’espace publicitaire => Space Trafic du référencement naturel => Organic traffic
reservation Trafic => Traffic
Retirer de la vente => To recall Tracking publicitaire => Ad tracking
Responsable d’un site web => Webmaster Trade marketing => Trade marketing
Retour sur investissement => ROI (Return on Typologie => Typology
Investment) Typographie numérique => Digital typesetting
Rotation des stocks => Stock turnover Valeur perçue => Perceived value
Segmentation => Segmentation Validation => Acceptation
Seuil de confiance => Confidence limits Veille => Watch
Signalétique de marque => Brand specs, Brand Veille => Competitive intelligence
visual language Vente croisée => Cross Selling
Signalétique => Signalling system Vente à distance (VAD) => Home shopping
Site internet => Web site Vente supplémentaire => Additional sale
Site référent => Referer Webdesigner => Webdesigner
Situation gagnant-gagnant => Win-win situation

French communications vocabulary guide

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

French communications vocabulary guide

Uploaded by

Copyright:

Available Formats

French communications vocabulary Centres commerciaux => Shopping Center

Chaîne graphique => Printing process

You might also like