M-1.

INTERNATIONAL MARKETING MANAGEMENT

Objectives:

The purpose of this course is to familiarise students with the complexities of marketing in the International
Environment & the requirements to meet the challenge.

Course Contents:

1. Why Exports? Framework of International Marketing: Intrafirm & Environmental Factors, Difference
between Domestic Marketing, International Marketing; Definition and Concept.
(3 lectures) http://www.fao.org/docrep/W5973E/w5973e02.htm#TopOfPage
http://www.entrepreneur.com/startingabusiness/businessideas/startupkits/article41846.html

2. Policy Framework: India’s Trade Policy. Recent trends in India’s Foreign Trade.
(2 lectures)

3. Basic Steps in starting an Export Business: An Overview of Licencing Regulations & Procedures.
(2 lectures)

4. Product Planning for Export: Manufacturing Firms & Export Houses.

(1 lecture)

5. Identifying Foreign Markets, Market Research Oversesas.

(2 lectures)

6. Market Entry.
(1 lecture)

7. Distribution Logistics for Export, Foreign Sales Agent: Selection & Appointment.
(1 lecture)… 12 lectures

8. Promotion of Products/ Services abroad- Overview, Merchandising, Trade Fairs/ Exhibition,

Institutional Infrastructure for Export in India, Export Assistance.
(1 lectures) http://www.entrepreneur.com/article/41846-6

9. Marketing plan for Export. http://www.fao.org/docrep/W5973E/w5973e0h.htm#TopOfPage

(1 lecture) http://www.entrepreneur.com/startingabusiness/businessideas/startupkits/article41846.html

10. Export Pricing: International Terms, Payment Terms.

(1 lecture) http://www.indiandata.com/trade_policy/export_procedures.html#6

11. Introduction to Export Documentation & Procedures, Framework, International Terms, Preshipment
Documents. http://www.fao.org/docrep/W5973E/w5973e0j.htm#TopOfPage
(1 lecture)

12. Export Finance.

(1 lectures) http://www.indiandata.com/trade_policy/export_procedures.html#6

13. Case Studies, presentations and project work

(2 lectures)
 14. Role of ITPO in Export Promotion, Quality Contol & Pre- Shipment Inspection, Labelling/ Packaging,
Marking of Consignments, Marine/ Cargo Insurance [Guest Speaker from Industry].
(1 lecture)…20…lectures http://www.fao.org/docrep/W5973E/w5973e0g.htm#TopOfPage

Readings:

International Marketing Management: Varshney Bhattacharya.

Export Marketing: Strategies for Success, B. Bhattacharya Global Press.
Export Marketing: S. Jain.
Multinational Marketing Management: W.J. Keegan.
International Marketing: V. Kriplani.
International Marketing: Terpstra, Vern.
International Marketing Philips Cateora.
International Marekting Simon Majaro.