Professional Documents
Culture Documents
For years businesses have relied on exposure through traditional mediums like Newspapers,
Radio Ads, Magazines, Word of Mouth and more recently Web Sites for their very survival.
Most of these mediums create “Static Impressions” regarding their business or service.
While this is important and beneficial, moving from “Static Impressions” to “Active engage-
ments” will undoubtedly be the key to continued success in this changing environment.
Text from 1 (00)
We have become a mobile society. All you need to do is observe your customers and Reach Me Here
you’ll quickly realize why mobile marketing needs to be an intricate part of your marketing
strategy. As of December 2009, there were 286 Million active cell phone subscribers in the
Reach Me Now
US. With a population of 308 Million Americans, it’s not hard to understand how reliant on
mobile phones we’ve become. Mobile phones are becoming people’s primary connection to
the world around them. Where is your phone now? Chances are it’s within 3 feet of you, if
not actually on you.
Google’s Chief Executive, Erich Schmidt, warned that organizations should think of their
Mobile Strategy ahead of their Internet strategy – but that the two were intertwined so
deeply that it was hard to think about one without the other. “Mobile is the hottest area
of computer technology.” (July 2010, Guardian Activate)
Text Vs Email
Email Text
Receipt Rate 1
98%2
Response Rate 1 17%-28%3
Out of 100 marketing emails sent only 22 are actually received and less than 2 respond.
7ITH 4EXT -ESSAGES ARE RECEIVED AND ON AVERAGE
RESPOND
That’s over ten times THE RESPONSE RATE OVER EMAIL
1
Direct Marketing Association/DMA 2010
2
Frost & Sullivan
3
Data Dynamix Inc
Benefits of AdzZoo’s Mobile Engagement Program
s Develop New Clientele s Increase Customer Loyalty
s Maximize Revenue From Existing Clientele s Create Immediate Results
s Promote Specials s Create Quantifiable Results
s Promote Events s Promote Your Business Virally
s Raise Brand Awareness s Move Excess Inventory
s Engage Relevant Clients s Increase Traffic in Off Peak Hours
s Permission Based Marketing
!DZ:OO -OBILE %NGAGEMENT DOESNT END THERE #ROSS -EDIA POSSIBILITIES ARE VIRTUALLY ENDLESS !DZ:OO -OBILE %NGAGEMENT
can be integrated with your website, email campaign, print ads, radio ads, direct mailers and Social Networking Sites.
Imagine the possibilities of instant communication with your entire client base or membership.
Retail Example:
Let’s use a restaurant as an example.
You go into the restaurant and are informed either by something on the table, or by the waiter, that if you text ADZ BBQ
to 99134, you will receive a free drink with your meal. (In this example, “ADZ BBQ” is a keyword, and “99134” is the short
code.) You take out your cell phone, send the text, and a few seconds later receive a text message back that you will receive
the free drink by showing the message to the cashier.
Forward two weeks. It’s Thursday morning, and you are wondering what you are going to do for lunch.Your phone beeps and
you see you have a new message. It says, “Between 11 and 1 TODAY, get a free dessert with any entree at Texas BBQ. Show
this message to cashier to redeem.” Decision made.
3 Key Words ✓
+EY 7ORDS ✓ Rob Lowe
+EY 7ORDS ✓ Regional Director
MESSAGES ✓ RobLowe@AdzZooMail.com
1000 messages ✓ 510/725-7671
2000 messages ✓
Digital Integration ✓ ✓ ✓
Campaign Coach ✓ ✓ ✓
Live Phone Support ✓ ✓ ✓
&OR MORE INFORMATION VISIT !DZ:OOBIZ s ¥ !DZ:OO s !: