Professional Documents
Culture Documents
Introduction 2
The Brand 3
The Mission 4
The Concept 5
Colour Palette 14
Brand Applications 15
Introduction
MINIMUM SIZE
C.
D.
E.
A. Don’t use off-brand colours. Refer to
the Colour Palette
UNACCEPTABLE
VARIATIONS B. Don’t squash the logo
In order to maintain the integrity of the
brand, there are rules that need to be followed. C. Don’t stretch the logo
There should be no alterations to the logo that
will compromise the overall look and message D. Don’t erase or remove parts of the logo
of the brand, such as rotating, skewing or
distorting the logo. Here are some examples of
variations that should not be made to the logo E. Don’t rotate the logo
and/or brand.
F. Don’t black out the logo
A. B. C.
D. E. F.
Clearance Zone
To ensure legibility, always keep a minimum
clearance zone around the logo. This zone keeps the
logo separate from distracting or competing graphics
that may overcrowd, conflict with or disrupt the
visual integrity of the logo.
PRIMARY FONT
The primary font used to accompany the
brand is Geographica Hand. Geographica is
an old fashioned serif typeface that replicates
handprinted vintage documents.
a
This font reflects the archaic time, and rules
of society, that the Games aim to return
to. It is used for the rare occasion when
information is deemed necessary to write
down. Usually the order works hard to have
no physical evidence that can tie back to the
identity of the order and/or its members.