PLANNING FOR A FASHION SPREAD

PRODUCT

This will be a teenage lifestyle magazine fashion spreads

THEME

Faux fur

MODEL

Hannah Roughley

LOCATIONS

Location 1 – Garden in back of my house LANDSCAPE

Location 2 – Road with buildings around LANDSCAPE

Location 3 – In front of a brick wall PORTRAIT

Location 4 – Leaning against a white garage PORTRAIT

OUTFITS

Outfit 1 – black coat hanging loose over her shoulders with a red dress and black converse, her hair
will be straight down with light makeup.

Outfit 2 – grey coat with red top and black shorts with Nike air force shoes, her hair will be down and
straightened with light makeup.

Outfit 3 – grey ruffled coat with black and white playsuit, this will be worn with grey vans, and her
hair will be in a high bun with a happy facial expression.

Outfit 4 – red coat with red floaty pants with a black top, she will be wearing black boots with her
hair in pigtails with no makeup so it focuses on her outfit.

PROPS

Outfit 1 – sunflowers

Outfit 2 – bright white sunglasses

Outfit 4 - red sunglasses

EQUIPMENT REQUIRED

I will use a DSLR camera and tripod.

SCHEDULE

Photograph 1 – 22nd May

Photograph 2 – 22nd May

Photograph 3 – 22nd May

Photograph 4 – 22nd May

CONTINGENCY PLANS

If my photoshoots do not go to plan I will have back up ideas. This will be if my model decides to not
turn up I will have back up models and use different locations. If it decides to rain I will have back up
ideas like going underneath a bridge or different houses or in trees to stay in shelter. If we get lost
whilst going to the locations we will have our phones on us for maps or to ring for help.

Legal and Ethical Issues

Legal Issues

Copyright, Designs and Patents Act 1988

The law gives the creators of literary, dramatic, musical, artistic works, sound recordings,
broadcasts, films and typographical arrangement of published editions, rights to control the
ways in which their material may be used.

The rights cover: broadcast and public performance, copying, adapting, issuing, renting and
lending copies to the public.

This is a CIVIL law not a CRIMINAL law.

This means it is not a criminal offence to break the law, which could result in a fine or jail
sentence.

Instead, the person who owns the copyright has to sue the person they believe has broken
the law. The case is then heard in a civil court and if the person is found guilty of breaking
copyright law then they will have to pay damages to the owner of the copyright. The
amount of damages is set by the court.

Types of work protected

Literary
Song lyrics, manuscripts, manuals, computer programs, commercial documents, leaflets,
newsletters and articles etc.
Dramatic
Plays, dance etc.
Musical
Recordings and score.
Artistic
Photography, painting, sculptures, architecture, technical drawings/diagrams, maps, logos.
Typographical arrangement of published editions
Magazines, periodicals, etc.
Sound recording
May be recordings of other copyright works, e.g. musical and literary.
Film
Video footage, films, broadcasts and cable programmes.
The Copyright (Computer Programs) Regulations 1992 extended the rules covering literary
works to include computer programs.

Duration of copyright

For literary, dramatic, musical or artistic works: 70 years from the end of the calendar year
in which the last remaining author of the work dies.
If the author is unknown, copyright will last for 70 years from end of the calendar year in
which the work was created, although if it is made available to the public during that time,
by publication, authorised performance, broadcast, exhibition etc, then the duration will be
70 years from the end of the year that the work was first made available.
Sound Recordings: 50 years from the end of the calendar year in which the work was
created or, if the work is released within that time, 70 years from the end of the calendar
year in which the work was first released.
Films: 70 years from the end of the calendar year in which the last principal director, author
or composer dies.
If the work is of unknown authorship: 70 years from end of the calendar year of creation, or
if made available to the public in that time, 70 years from the end of the year the film was
first made available.
Typographical arrangement of published editions: 25 years from the end of the calendar
year in which the work was first published.
Broadcasts and cable programmes: 50 years from the end of the calendar year in which the
broadcast was made.

APPLICATION: THIS APPLIES TO PHOTOGRAPHY AS I WILL TRY AND NOT COPY ANY ONE
ELSE’S PHOTOGRAPHS. THIS INCLUDES OUTFITS AND LOCATIONS. I WILL USE MY OWN
IDEAS SO I DO NOT COPY ANYONE ELSE’S WORK AS I COULD BE FINED AS IT IS AGAINST THW
LAW.

Equality Act 2010

This law legally protects people from discrimination in the workplace and in wider society.
It is against the law to discriminate against anyone because of:
 Age
 Being or becoming a transsexual person
 Being married or in a civil partnership
 Being pregnant or on maternity leave
 Disability
 Race including colour, nationality, ethnic or national origin
 Religion/belief or lack of religion/belief
 Sex
 Sexual orientation

This is a CRIMINAL law.

Therefore anyone who is considered to be breaking the law could be arrested. It would
result in a criminal trial which if found guilty could result in a fine or jail sentence.
 APPLICATION: THIS APPLIES TO PHOTOGRAPHY BECAUSE I WILL TRY AND USE A DIVERSE
RAGE OF PHOTOGRAPHS SO IT APPLIES TO EVERYONE. THIS WILL BE DIFFERENT RACES AND
ETHNICITIES. THIS WILL THEN REACH OUT TO A LARGER AUDIENCE SO IT DOES NOT CAUSE
RACIAL OFFENCES.

Intellectual property
What intellectual property is
Having the right type of intellectual property protection helps you to stop people stealing or
copying:
 the names of your products or brands
 your inventions
 the design or look of your products
 things you write, make or produce

Copyright, patents, designs and trade marks are all types of intellectual property protection.
You get some types of protection automatically, others you have to apply for.

You own intellectual property if you:

 created it (and it meets the requirements for copyright, a patent or a design
 bought intellectual property rights from the creator or a previous owner
 have a brand that could be a trade mark e.g. a well known product name

If you believe anyone has stolen or copied your property you would sue them in civil court.

Types of protection
The type of protection you can get depends on what you’ve created. You get some types of
protection automatically, others you have to apply for.

Automatic protection

Protection you have to apply for

Type of protection Examples of intellectual property Time to allow for applicatio
Trade marks Product names, logos, jingles 4 months
Appearance of a product including, shape,
Registered designs 1 month
packaging, patterns, colours, decoration
Inventions and products, eg machines and
Patents Around 5 years
machine parts, tools, medicines
APPLICATION: THIS APPLIES TO PHOTOGRAPHY AS YOU CANNOT COPY ANY OTHER
CONTENT FROM ANYONE ELSE’S PHOTOGRAPHY SO I WILL COME UP WITH MY OWN IDEAS
AND OUTFITS.

Obscene Publications Act 1959

For the purposes of this Act an article shall be deemed to be obscene if its effect or (where
the article comprises two or more distinct items) the effect of any one of its items is, if taken
as a whole, such as to tend to deprave and corrupt persons who are likely, having regard to
all relevant circumstances, to read, see or hear the matter contained or embodied in it.

In this Act ‘article’ means any description of article containing or embodying matter to be
read or looked at or both, any sound record and any film or other record of a picture or
pictures.

This is a criminal law.

APPLICATION: THIS APPLIES TO PHOTOGRAPHY AS I WILL KEEP MY IMAGES APPROPIRATE

TO MY TARGET AUDIENCE BY NOT TAKING PHOTOGRAPHS OF EXPLICIT, NUDE OR VIOLENT
IMAGES.

Trespass
This is a civil law.
Trespass to land consists of any unjustifiable intrusion by a person upon the land in
possession of another.
Civil trespass is actionable in the courts.

APPLICATION: THIS APPLIES TO PHOTOGRAPHY AS I WILL NOT TAKE ANY PHOTOGRPAHS ON

PRIVATE LAND UNLESS I HAVE PERMISSION FROM THE OWNERS OF THAT LAND. THIS
COULD CAUSE A HIGH FINE AS IT IS AGAINST THE LAW.

Privacy
The introduction of the Human Rights Act 1998 incorporated into English law the European
Convention on Human Rights.

Article 8.1 of the ECHR provides an explicit right to respect for a private life:
Article 8 protects your right to respect for your private life, your family life, your home and
your correspondence (letters, telephone calls and emails, for example).

Privacy Law is a law which deals with the use of people’s personal information and making
sure they aren't intruded upon. These laws make sure people can't have their information
wrongly used without permission.

APPLICATION: THIS APPLIES TO PHOTOGRAPHY AS I WILL NOT EXPOSE ANY INFORMATION

MY MODELS DO NOT WANT ME TO WRITE ABOUT THEM IN MY COVERLINES, I WILL ALSO
NOT INCLUDE ANYTHING IN MY PHOTOGRAPHS THAT MY MODELS DO NOT WANT ME TO
USE, FOR EXAMPLE I WILL NOT PHOTGRAPH THEIR REGISTRATION PLATE.

Defamation Act 2013

This Act reformed defamation law on issues of the right to freedom of expression and the
protection of reputation. It also comprised a response to perceptions that the law as it
stood was giving rise to libel tourism and other inappropriate claims.

The Act changed existing criteria for a successful claim, by requiring claimants to show
actual or probable serious harm (which, in the case of for-profit bodies, is restricted to
serious financial loss), before suing for defamation in England or Wales.

It also enhanced existing defences, by introducing a defence for website operators hosting
user-generated content (provided they comply with a procedure to enable the complainant
to resolve disputes directly with the author of the material concerned or otherwise remove
it), and introducing new statutory defences of truth, honest opinion, and "publication on a
matter of public interest“.

LIBEL
A written, published false statement that is damaging to a person's reputation.

SLANDER
Making a false spoken statement damaging to a person's reputation.

Defamation is a civil law and so you would need to sue someone who you believe has
damaged your reputation.

APPLICATION: THIS APPLIES TO PHOTOGRAPHY AS WHEN EDITING MY IMAGES I WILL NOT

USE ANY COVERLINES THAT MAY DAMAGE MY MODELS REPUATATION AND OFFEND
ANYONE READING MY MAGAZINE. THEREFORE I WILL USE FORMAL LANGUAGE AND NOT
USE ANY BAD LANGUAGE, THIS WILL ALSO APPLY IN MY INTERVIEWS.

Ethical Constraints
Rather than legal constraints, ethical issues are based on judgement. They are what society
considers as morally acceptable.

If something is seen as ethically wrong than it is first investigated to see if it is breaking any
laws. However, if it is not in violation of any of these laws then it comes under ethical issues.

This means that no law has been broken, however the public may see it as offensive or
controversial. Many ethical concerns are raised by groups of specific people. These groups
may find the publication offensive, due to how the minority are represented.
APPLICATION: THIS APPLIES TO PHOTOGRAPHY AS WHEN I TAKE IMAGES I WILL THINK
ABOUT WHAT IMAGES SOCIETY WILL THINK ARE ACCEPTABLE SO NO ONE CAUSES OFFENCE
FROM MY IMAGES.