Professional Documents
Culture Documents
VIP WEARS PVT(LTD). Said Pur, Road Rahim Pur Khichian Sialkot.
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COMSATS Institute of Information Technology Lahore
New Mark Street, Marala Road, Murad Pur, Sialkot.
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COMSATS Institute of Information Technology Lahore
All praise is for Almighty Allah, the most merciful most compassionate who help
his poor creatures in the time of crisis and best owned upon it, his unfathomable
kindness and guidance. After Allah, is the last prophet Mohammed (SAW) who brought
for us revelation and unlimited knowledge and civilized the barbarian human being.
I felt satisfaction to write this page as this report is on the way of its destination.
First of all I am very thanking full to all my teachers at COMSATS especially
Mr.Shaheryar Shahid under whose kindness and guidance I have completed this
report. I am thankful to all staff of New Mark (Pvt) Ltd for his most co-operative attitude,
valuable comments, constructive suggestions and step-by-step guidance. As private
organizations are very much sensitive about their secrecy, even then after taking an
understanding, they let me handle their delicate operations. Without his help, it would
have been impossible to complete this task. I also want to thank my friends who provide
me a helping hand in the preparation of this report.
Last but not least I wish to express our feelings and passion of gratitude to our
parents who always prayed for our success, health and brilliant future. Our words
cannot express our deepest thanks to our parents whose love and sacrifices are
invested and written on every page.
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COMSATS Institute of Information Technology Lahore
It is the requirement of the MBA course COMSATS Institute of information
technology that all students of MBA have to spend Six or Eight weeks in any
organization to get practical exposure and to get familiarized with the ways to live in the
organizational environment which is dramatically different from the educational
environment. That two months period called “Internship Period “, if spent properly and
sincerely, enables the students to be more confident, more knowledgeable, more
responsible and, above all, more committed to its work in the practical field. I have also
been assigned to do internship of Six weeks period in the New Mark Group of
Companies Sialkot.
In preparing this report, I have put all of my best efforts and tried my
level best to attain maximum knowledge. Despite of my all the coherent efforts,
I do believe that there will always be a room for improvement
Table of Contents
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IV. Financial Ratio Analysis…………………………..
33
c. New Knowledge Acquired……………………………………
44
d. Problem Encountered………………………………………….
50
e. How Experience Impacts Your Career…………………
50
5. FINDINGS………………………………………………………………
…… 51
6. SUGGESTIONS/RECOMMENDATIONS………………………..
52
7. CONCLUSION……………………………………………………………
.. 53
8. BIBLIOGRPHY……………………………………………………………
. 54
9. GLOSSARY………………………………………………………………
…. 54
During my entire stay at the factory, I found the staff and other personnel of
various departments of the factory extremely cooperative and very well excelled in their
respective areas of specialization. During my stay, I was rotated to Marketing
Department, Account Section, Operation Department, Export and Import Documentation
etc. The report stresses on my assigned duties, work activities and experience, new
knowledge acquired and various problems encountered during my internship at the
factory and finally what impacts this experience would have on my career.
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COMSATS Institute of Information Technology Lahore
The following report is based on my internship experience at New Mark Group of
Companies Marala Road, Murad Pur Sialkot. It contains information regarding the
History of New Mark Group of Companies and its various Marketing and Competitive
strategies as compared to other textile industries in Pakistan. It also contains different
analysis like Ratio Analysis and SWOT Analysis etc. Apart from this it contains data
concerning all the things I learned theoretically as well as experienced practical during
my internship when I was rotated to various departments and sections of the factory. My
internship started formally on 22th June 2009 and it lasted for 6 weeks and ended
precisely on 1st August 2009.
The main department of the New Mark Group of Companies is export and import
documentation because New Mark Group of Companies conducted nearly all of his
business on export so its importance is increase. But its other departments have their
own importance in their side.
New Mark Industries (Pvt) Ltd is one of the leading of Manufacturers and
Exporters of the finest quality Barber Shears and Beauty Implements, Manicure and
Pedicure Products, Surgical Instruments, Knives and Replica Swords based in Sialkot,
Pakistan.
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To become the preferred provider of quality products for customer’s satisfaction.
The New Mark Industry a small company founded by Raja Muhammad Ashfaq in
1970 and started as a vendor for other exporters in the region within next few years we
took a step forward and started to supply our products in the market. With the passage
of time our expertise enhanced and our market understanding refined more, we entered
in the international market almost in 1970 with our quality products and now enjoying a
good name in the international markets.
The production team having genuine passion for manufacturing quality products for last
more than three decades have gained multi-dimensional knowledge of modern
production techniques, technology and knowledge of customer requirement. All these
elements coupled with dedication are the elements behind our success story.
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Standardized manufacturing processes are our main strengths for our global
recognition. We do not compromise on quality standards. Quality products, highly
competitive prices and satisfied customer are our haul marks. Our main strength is
highly professional team of workmanship who are manufacturing products comparable
to German & Japanese quality standards.
Certificates:
New Mark Industries (Pvt) Ltd is the first among the companies who qualified
GMP, FDA in 1992. We have successfully completed. ISO 13485 & ISO 19001, En
46002, CE Mark qualified company from USA. We are now striving for TQM.
Product Details:
The group companies are engaged in manufacturing high quality Surgical Instruments,
Manicure & Pedicure Implements, Surgical & Dental Instruments, Sewing Implements,
Knives & Replica Swords and Contact Packing.
Availability:
All our products are made of stainless steel and all custom designs and OEM
productions are also available as per customer’s requirement. Our products are
available in “Titanium Coated, Gold Plated, Mirror Finish, Satin Finish and Color
Coated”. All types of Blister packing facility are available.
Markets:
We have been exporting our products to USA, Australia, Korea, Middle East, UK
and Europe. Especially in USA the company has its own office & warehouse with vast
experience of dealing with retail chain.
Employees:
Office Staff: 30 Persons
Technical Engineers: 10 Persons
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Skilled workers: 40 Persons
Final checking & Packing: 50 Persons
Machine operators: 30 Persons
Labor: 400 Persons
Annual Turnover:
Up to 2006 US$ 3.2 Million
Up to 2007 US$ 3.5 Million
Up to 2008 US$ 4.5 Million
Up to 2009 US$ 5.1 Million
NEW MARK Group of Industries (Pvt) Ltd.
New Mark Street, Marala Road,
Murad Pur, Sialkot-51330
Pakistan.
Contacts:
Tel: - +92-52-4273411, 12, 13, 14
Fax: - +92-52-4272223, 24
Email: Info@newmarkgroup.com
export_newmark@hotmail.com
Website: www.newmarkgroup.com
Company Directors:
Raja Muhammad Ashfaq (CEO)
Raja Saqib Ashfaq (M.D)
Foreign Affairs:
Mr. Saqib Ashfaq (Export Executive)
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Mr. Nouman Tariq (Communication & international sales)
Mr. Tariq (International e-Marketing)
Mr. Nadeem Ashraf (Export Documentation)
CHIEF EXECUTIVE
OFFICER (CEO)
DIRECTOR
GENERAL
MANAGER
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PURCHASE PRODUCTIO MARKETIN ACCOUNT
N G MANAGER
MANNAGER
MANAGER MANAGER
SUPERVISO
R
Strengths
The team of the company is self motivated which is the biggest strength of the
company as marketing plays an important role in the success or failure of any
company. They are working with their own interest in the organization.
Company uses the pull strategy of marketing which is very beneficial for
company to fulfill the demand of the customer.
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Company has created the competitive advantage by producing the low cost
product with better quality then their competitors. This ability really helps him to
attract more and more customer from abroad. His current clients are really
satisfied with him.
Friendly environment. Workers and officers cooperate with each other during
working.
Good brand image and have big loyal customers in different countries like USA,
Europe, Australia, Brazil etc.
Company has the very strong relationship with their supplier. They are really
satisfied by working with Company. These strong relationships help the
Company a lot.
Same as with supplier Company has the strong relationship with their customer.
They are fully satisfied with the products are supplied by the Company. They
found no defect and ready for the long business with the Company.
Research and development of company is very good. They develop new
products with the new era as their customer demanded.
At present they are using their own Generators to meet the electricity crisis so in
this way they complete their order promptly.
Duty timing of the company is followed by all workers and staff members.
New Mark (Pvt) Ltd is using imported machinery.
Weaknesses
They are not paying much attention to promotional tools. They are not advertising
their product. They are only using trade promotions, which are not enough to
have a good positioning in the market.
Orders are fulfill in a sequence so urgent orders are not run immediately because
already received orders fulfill first and then go further.
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Company’s recovery process is very weak. He has to improve his recovery
process. Company has to collect so many amounts from their customer in
different countries.
There are not any technical training programs for the employees.
Centralize management system. All decisions are taken by top management.
No domestic market for their product because prices of product are very high.
Low level of investment in innovation, product differentiation and training.
Manual record keeping system, which decrease the working efficiency and also
needs more space for storing.
Some time delivery late due to lack of production planning.
There is no proper criterion for performance appraisal that’s why staff is not
motivated.
No measure has been taken to motivate the employee.
Opportunities
New Mark (Pvt) Ltd has good financial background and has opportunity to grow
their business in future.
New Mark (Pvt) Ltd have a number of loyal customers in different countries and it
can increase its customer more by providing them good quality products at low
prices.
Employees’ satisfaction is another opportunity for New Mark; if its employees
become satisfied they will exert more efforts to improve performance of the
company.
Due to globalization foreign markets expanded and a number of trade barriers
are falling by mostly countries. So now due to free trade, New Mark has
opportunity to grow and capture the world market.
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Devaluation of rupee made Pakistani export more acceptable to the foreign
buyers. There is a chance to compete better now.
As is ISO and many other certified company so it has a chance to increase &
expand business all over the world.
Company can take advantages by hiring more skilled people and Company
should hire young, fresh, energetic and educated staff for their betterment
The demand of its products is high in international market.
Threats
Heavy duties are imposed by the government on imports and exports.
The increase in fuel prices is also a big threat for whole industrial sector.
Instable political situation in the country is a big threat for organization.
Terrorism also affects the performance of every organization.
Water shortage also creates energy crises in the country which leads to higher
production cost which is the great threat for organization.
The firms in other countries like China, Italy, and Taiwan etc take advantage due
to lower production cost. So they capture the world market this is a big threat for
company.
Due to economic crises all over the world many sales lost during few years and
customers now needs attention. If regular customers are not properly attended
they may be last forever.
Today In every kind of the organization there is so much competition and every
organization want get edge over the other. Every time organization have threats
that if they will not compete with the others, they will finish forever.
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The basic aim of company’s marketing strategy is to get the unique competitive
position for the company. Their marketing strategy is very evident form the mission of
the company. It stresses on to provide quality products to customers and explore new
markets to promote the sales of the company and to achieve optimum prices of
products of the company for sustainable and equitable growth and prosperity of the
company. So in light of this marketing strategy of the company is as following:
Pull Strategy
Company uses pull strategy of marketing to sell their products. Firstly company
receives all specification of product from the customer and after this different samples
are sent to the customer. After approving the sample of product the bulk production is
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started according to the requirement of the customer. So company pays full attention on
customer’s demand.
Conduct audits
Product
New Mark (Pvt) Ltd deals in Manicure and Pedicure Products. It sells all of its
products in Foreign Countries. Its main products are Scissors, Tweezers, Cutters and
Cuticle Pushers. All products are of high quality to make the customer loyal.
Price
New Mark (Pvt) Ltd produces high quality products due to this its products are
costly, so that’s why it products does not prevail in local market.
Place
New Mark (Pvt) Ltd has his own office in USA which covers all USA business
sector and represents New Mark in USA business market. Rather than USA customer
on other foreign countries are handle by the company itself. Company deals with them
and shipped the product where they ask.
Promotion
New Mark (Pvt) Ltd deals in Manicure and Pedicure Products and has loyal
customers. In spite of this New Mark (Pvt) Ltd place its product in different trade shows
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and exhibitions in international level to expand its business. Especially the office in USA
promote our business a lot they try to attend all trade shows and exhibition in USA and
they also advertise our products in USA through TV channels.
“A plan for how a firm will compete, formulated after evaluating how its strengths
and weaknesses compare to those of its competitors. For example, a small
meatpacking firm may decide to concentrate on a special niche product offered in
limited areas after determining it cannot compete on price with major competitors”
Types of Competitive Strategy:
Michael Porter identifies three fundamental competitive strategies and lays out the
required skills and resources, organizational elements and risks associated with each
strategy, in his book of “Competitive Strategy” (Free Press: 1980).
Company Uses Overall cost leadership:
New Mark Group of Companies selling most of its products outside the country
through export. So he has competed not only the local exporting firms but also the other
developing countries firms. From this point of view cost of production is really important
because in todays there is big market segment of the price conscious people. Importer
of the garments are purchase their products from the country or the firm which provide
low cost product so that the New Mark Group of Companies adopted the overall cost
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leadership strategy to compete with their competitors both local and foreigners. New
Mark Group of Companies has the required skills and resources which are required to
this strategy. New Mark Group of Companies also has the required Organizational
elements that support this strategy. He has good competent staffs who work for the
company day and night. But at the end the country like Pakistan which faces the so
many crises like political. Economic and other in this country is really difficult to compete
especially with foreign country firms. Inflation, Interest rate, Govt. restriction and
Exchange rate fluctuation of the PKR make it more difficult for the New Mark Group of
Companies to compete in this strategy but still New Mark Group of Companies is
competed so well but it is really difficult to compete in the long run.
But some time it uses differentiation strategy when buyer needs some product
development. But most of its overall competitive strategy is cost leadership.
Foreign:
Pakistan is facing heavy competition from countries like China, Italy, Taiwan,
South Korea and Germany who are doing their best to compete in the world. If these
competitors affect the Pakistan export it automatically affects the local exporter like New
Mark Group of Companies..
Local:
New Mark Group of Companies also facing a fierce competition in local market.
There is lots of exporting firms who are trying to attract more and more customer from
abroad. Major competitors of the New Mark Group of Companies in the local market are
following:
Royal Cosmo Pvt. Ltd.
Central Beauty Pvt. Ltd.
Lucky Seven Pvt. Ltd
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Imported machinery
Company uses overall imported machinery for production which is good quality. It
uses less power and produced more. Faults in production and machine also reduced.
Wear and tear cost reduced
In today’s world the management of the human resource is very important in any
organization without that the firms may suffer. For their importance of the human
resource management most of the firms has their own human resource department who
handle the issues of the firm’s labor and make the best use of the firm’s resources. But
unfortunately there is no separate department for handling the issues of the labor in the
Firm. All the issues regarding human resource is handle by the top management
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whether is a recruitment, salary issues, daily wages issue, facilities provided, selection
process or any other issue is handle by the top management.
Advertisement in local
newspaper or use References to
attract applicants
Collection of Application
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Description of the Selection Process:
a. Inform for Vacant Vacancy
If there is any post vacant in NEW MARK GROUP OF COMPANIES in any
department then it’s the duty of the manager of that department to inform that vacant
post to GM of the company. e.g.: if there is need of any person in the store to work as a
store keeper then Purchase manager inform to the GM about that vacant post and tell
him that how much urgently we need about that person.
b. Advertisement
NEW MARK GROUP OF COMPANIES don’t use advertisement as much for their
selection he use advertisement when there is any post vacant at top management or he
need any manager. He gives the aid in local newspaper or local cable network. But
most of the times NEW MARK GROUP OF COMPANIES uses the References to attract
the applicants. He contact with other companies or factories in which he works with that.
This process is more easy and cost effective to fulfill the vacancy and it also save the
time of the NEW MARK GROUP OF COMPANIES.
c. Collection of Application
After the advertisement there is a next step collection of application from the
applicants. Applications are collect by the accounts department and at the time of
collection of application the accountant gives the time of interview to the applicants.
d. Interview of the Applicants
After the collection of all the application till the last date there is a next and most
important step is interview of the candidates. The entire interviews are conduct by the
GM. First of all GM check the document of the applicants and then ask some question
from the applicants. Then after the interview of one applicant next applicant is ready for
the interview this process continue till all applicants gives the interview for the job.
e. Selection
After the interview the next step is to select the competent person for the job. This
decision is collectively taken by the CEO, Director and GM and selects the most
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competent person. GM gives a presentation about all the applicants to the CEO and
Director and they select the most competent person for the job.
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Recommend, develop and maintain financial data bases, computer software systems
and manual filing systems.
Supervise the input and handling of financial data and reports for the company's
automated financial systems.
Interact with internal and external auditors in completing audits.
Customer Order
Planes
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Stock Inquiry
Purchase requisitions
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Production
Forging
Filling Work
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Polish work
Checking (Inspection)
Packing
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I have performed following duties.
1. Assistant Export Manager
2. Assistant Marketing Manager
3. Assistant Accounts Manager
I. Export Documents
I have prepared export documents. For this I need two types of documents one is
Purchase Order and other is Packing Detail Purchase Order Wise. Purchase Order is
provided by Marketing Manager and Packing Detail is provided by Production Manager.
After getting these two documents I start to prepare export documents for Custom and
Bank Purposes.
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1. (a) Custom Documents (By Sea Freighted Shipments Only)
For custom documents following documents are required.
Name of Documents No of copies
i. Material Lab Test Certificate 1
ii. Custom Invoice 8
iii. Packing List 3
iv. Valuation Form 1
v. Form – E 4
vi. Shipping Instruction Form 1
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Customer & Bank
i. Commercial Invoice 3–1=4
ii. Packing List 2–1=3
iii. Demand Draft 2–0=2
iv. Air Way Bill 1–0=1
v. GSP Form A / Certificate of Origin 2–1=3
vi. Form “E” Duplicate & Triplicate 0–2=2
II. Marketing;
I have done marketing on different websites e.g.
www.alibaba.com
www.europages.com
www.yellowpages.com
III. Accounts:
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To assist in Prepare profit and loss statements and monthly closing and cost
accounting reports.
Compile and analyze financial information to prepare entries to accounts, such
as general ledger accounts, and document business transactions.
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Balance Sheet 2007 2008 2009
Rs. Rs. Rs.
SHARE CAPITAL AND RESERVES
Authorized capital
100,000 ordinary shares of Rs.100 each 10,000,000 50,000,000 50,000,000
Issued, subscribed and paid-up capital 2,670,000 10,000,000 10,000,000
Unappropriated profit 91,815,663 128,277,658 173,981,877
Total Equity 94,485,663 138,277,658 183,981,877
NON-CURRENT LIABILITIES
Liability subject to finance lease 5,148,733 8,219,512 7,916,588
CURRENT LIABILITIES
Short term borrowings 36,500,000 30,000,000 30,196,569
Advance Payment from Customers 11,510,144
Creditor, Accruals & Other Payables 7,747,288 20,598,206 25,665,432
Total Current Liabilities 55,757,432 50,598,206 55,862,001
Total Debts 60,906,165 58,817,718 63,778,589
TOTAL LIABILITIES & EQUITY 155,391,828 197,095,376 247,760,466
CURRENT ASSETS
Inventories 64,326,534 66,848,155 118,897,927
Trade debts 39,946,018 85,757,727 85,603,218
Advances, Deposits & Prepayments 23,283,270 14,584,407 15,663,026
Other receivables 632,687 447,176 436,553
Cash and bank balances 3,560,247 3,803,940 4,063,321
Total Current Assets 131,748,756 171,441,405 224,664,045
Total Assets 155,391,828 197,095,376 247,760,466
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Profit & Loss Account 2007 2008 2009
Rs. Rs. Rs.
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Total Equity 94,485,663 138,277,658 183,981,877
Total Debts 60,906,165 58,817,718 63,778,589
Interest 3,552,622 4,009,709 4,009,709
Current Ratio 2.36 3.39 4.02 :1
Acid Test Ratio 1.21 2.07 1.89 :1
Absolute Liquid Ratio 0.06 0.08 0.07 :1
Total Debts Ratio 0.39 0.30 0.26 :1
Debt-Equity Ratio 0.64 0.43 0.35 :1
Equity-Multiplier 1.64 1.43 1.35 :1
Interest Coverage Ratio 5.21 10.59 12.99 :1
Turnover Ratios
Profitability Ratios
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Short term borrowings 23.49 15.22 12.19
Advance Payment from Customers 7.41 0.00 0.00
Creditor, Accruals & Other Payables 4.99 10.45 10.36
Total Liabilities 100 100 100
ASSETS
Fixed Assets 13.40 9.29 6.93
Assets Subject to Finance Lease 1.77 3.69 2.36
Securities 0.05 0.04 0.03
CURRENT ASSETS
Inventories 41.40 33.92 47.99
Trade debts 25.71 43.51 34.55
Advances, Deposits & Prepayments 14.98 7.40 6.32
Other receivables 0.41 0.23 0.18
Cash and bank balances 2.29 1.93 1.64
Total Current Assets
Total assets 100 100 100
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Liability subject to finance lease 100 160 96
CURRENT LIABILITIES
Short term borrowings 100 82 101
Advance Payment from Customers 100 0 0
Creditor, Accruals & Other Payables 100 266 125
Total Current Liabilities 100 91 110
Total Liabilities 100 127 126
ASSETS
Fixed Assets 100 88 94
Assets Subject to Finance Lease 100 264 80
Securities 100 100 100
CURRENT ASSETS
Inventories 100 104 178
Trade debts 100 215 100
Advances, Deposits & Prepayments 100 63 107
Other receivables 100 71 98
Cash and bank balances 100 107 107
Total Current Assets 100 130 131
Total assets 100 127 126
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Analysis: In 2007 company’s current ratio greater than 1.It means company has sufficient
amount to pay its obligation. But in 2008 its current assets increase by 30% from previous year
and current ratio also goes to 2.39 due to increase in trade debts and other current assets &
current liabilities decrease by 9% due to eliminate of Advance Payment from Customers. In
2009 firm increase its current assets by 26%from proceeding year due to increase in all current
assets and current liability increase by 26% due to increment in short term borrowing and trade
payable due this current ratio decline more. Now at this time current ratio is 4.02. Its means
company has enough money to pay his liabilities.
Quick ratio:
Current Asset -inventory/Current
1.21 2.07 1.89
Quick ratio liabilities
Analysis: Company’s quick ratio is round about 1.21 because of high level inventory which
is near about 50% of total current assets. Its mean company has a reasonable amount to pay
his obligation quickly. It means company can easily get loan because most creditors rely on this
ratio.
Cash ratio:
Cash ratio Cash / Current liabilities 0.06 0.08 0.07
Analysis: Company’s cash ratio near about same in all three years and is very minimum
which shows that company has no idle cash and they are utilizing a cash in a better way.
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Analysis: In 2007 company’s debt ratio is 0.39 of total assets so its mean company is near
about ideal stage which is 40% Debt & 60% Equity. In 2008 & 2009 Company continuously
increase its Equity & decrease its Debts. It shows that company management is conservative
(Risk Averter). But company can be enjoying more profit by increasing its debt ratio.
Dept-Equity ratio:
Analysis: This ratio of the company is less than 0.64 in 2007 which shows that company
enjoys a reasonable debt & Creditor rely on the company. But in 2008 & 2009 company
decrease this ratio by increasing its Equity. So it shows that company doesn’t rely on debt due
to high rate of interest.
Equity Multiplier:
Analysis: It is very low in all three years. It shows company’s worth in market that for
investing 1 rupee of Equity Company generate 1.64 rupees of assets in 2007. But it decrease as
year passed in 2008 it is 1.43 & in 2009 It is 1.35. So company should be careful about
increasing its worth in market.
Analysis: It is very important ratio and it should be at maximum. Most creditors check the
firm’s ability how much time in a year it can pay its interest. If this ratio is maximum than
creditors easily rely on firm. In 2007 it is 5.21 and increased by 100% in 2008 and in 2009
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increased by 25% which shows that company can easily pays its interest so company can easily
gets loan from any institution to enhance its business.
Analysis: It shows that how much Time Company sold its inventory in a year. In 2007 it is
0.79 which is not good. Company improves it in 2008 by increasing production & sales & a little
bit decreasing cost & it goes up to 1.81. But in 2009 it decreases & goes to 1.21 due to increase
in inventory as compared to sales of the company. So company must improve this up to
maximum point which shows company’s efficiency.
Analysis: It shows how much days required selling out your inventory. These should be at
minimum level. But in 2007 this ratio shows that 460 days required to sold out inventory which is
not good. In 2008 it decreases & come up to 201 days which is good sign & in 2009 it increase
& goes to 301 days which is not a good sign for company. So company can decreases these
days by increasing inventory turnover ratio.
Receivable turnover:
Receivable Turnover Sales / A/R 2.08 2.32 2.77
Analysis: It shows your credit sales. In all three year receivable turn over is more than 2
which show that 50% of sales goes on credit which is not good for company. Company can
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increase this ratio by selling most good on cash as much as higher this it is benefited for
company.
Analysis: It shows that how much days require your money. In all three year its round about
150 days required to called your debt which is not good. It shows be minimum up to 30 day. You
can decrease days for collection by increasing receivables turnover.
Analysis: It shows that for 1 rupee of assets how much sales firm generate. In 2007 the firm
generate 0.53 sales for 1 rupee of assets in 2008 firm increase its assets by 26% and sales by
139% which is good for company & generate 1.01 sales for 1 rupee of assets but in 2009 firm
increase its asset by 26% & sales 19% & generate 0.96 sales for 1 rupee of asset which is not
good as compared to 2008. So company should improve this by efficient utilization of recourses.
Analysis: It shows that how much investment is required to generate 1 rupee of sales. In 2007
it is 1.87 which means company is not utilizing its assets more efficiently due to which firm is not
earning a lot. In 2008 it goes down to 0.99 due to increase in assets by 26% & sales by 139%
which shows that we are utilizing its recourses more efficiently than 2007 due to which we gain
handsome profit. But in 2009 it once again increase & goes to 1.05 due to increase in assets by
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26% & sales by 19% which means company is not utilizing its assets in an efficient way than
2008.
Profitability Measures
Profit Margin:
Analysis: It shows that for 1 rupee of sales how much net profit we generate. We can
increase profit by minimizing expenses & more sales. In 2007 firm net profit is 17% of sales
which is good. In 2008 it is increase by 1% which means company goes on right way. In 2009 it
once again increase by 1% which means company goes on right way and earning handsome
profit.
Analysis: In 2007 basic earning power is 0.12 which is good for company. It means
company is utilizing its assets in an efficient way for EBIT. But in 2008 EBIT increases by
129%& total assets are increase by 26% from preceding year due to which it goes to 0.22 which
is good for company & company generate profit it means company utilizing its recourse in
efficient way for EBIT. In 2009 EBIT is increases by 23% & total assets are increase by 26%
from previous year & it is 0.21 which is good & it means company use it assets in a efficient way
for generating EBIT.
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Return on Assets:
Return on Assets Net income / Total assets 0.09 0.18 0.18
Analysis: In 2007 ROA is 0.09 because of good EBIT & low finance cost. It means company
utilizes its assets in an efficient way. In 2008 ROA is 0.18 due to 162% increase in net income
because of good EBIT & low finance cost. It means company utilizes its assets in an efficient
way. In 2009 it remain same due to same % increment in net income & total assets. So for
increase in ROA company should be careful about operating expenses & finance cost.
Return on Equity:
Analysis: In 2007 ROE is 0.15 due to good EBIT & low finance cost on debt. In 2008 ROE is
0.26 due to 162% increase in net income & 46% increase in total equity. In 2009 ROE is 0.25
which decreases from last year due to high provision for taxation. So company should be careful
about interest cost before getting loan.
I learned to prepare the following documents which are made when PSP Ind. sells
its products in the foreign countries through exports. This documentation is really
important for an exporting firm without that export is not possible.
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There are 5 parties involved when products are exported from one country to another
country. These are the following:
a. Buyer (importer)
b. Seller (exporter)
c. Buyer Bank (importer’s bank)
d. Seller Bank (exporter’s bank)
e. Advisory Bank
I. Export Contract
This contract is made with two parties one is exporter and another is importer. It
is made one importer is ready to buy the product of the exporter. In this contract the
following information is included:
Buyer
Description:
Quantity:
Packing:
Shipment:
Insurance:
Prices:
Amount
Payment:
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Amount
Issuing bank
Applicant
Date of issue
Expiry date and place
Beneficiary
Partial shipment
Date of shipment
Payment schedule
These documents are sent for negotiations with the buyer’s bank. When buyer bank
receive the document he check it that they are according to the negotiation which is
settle by the both parties through e-mail or any other source. After the negotiation the
next step is to prepare the shipment documents if the product will send through
shipment.
The next step is to prepare pre-shipment documents which are as follows”
Commercial invoice documents are prepared on the company’s letter pad. Only the
name of the buyer’s bank is mentioned not the complete name of the buyer. Insurance
in covered by the buyer.
In this invoice the following things are mentioned:
Contract No.
Form “E” No.
Gross Weight
Net Weight
Date
Marks & No.
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Description of Goods
Unit Price
Amount
Freight
V. Packing List
Packing list is prepared by the exporter. Packing list basically contains the
information regarding Packing of shirts in cotton. There are three types of Packing.
These are:
a. Solid Packing
b. Ratio Packing
c. Assorted Packing
a. Solid Packing:
In this type of packing cotton contains the complete set of single size or each
cotton has the complete set of same size.
b. Ratio Packing:
In this type of packing we have different no. of pieces in different sizes in
cotton. E.g. A cotton has 12 pieces which contain 6 pcs of small size and 3 pcs of XL
and L of each.
c. Assorted Packing:
This is the most commonly used and easy to handle packing method. In this
method we have equal quantity of each size per cotton. E.g. Size S, M, L, XL each has
a 3 pcs in cotton.
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Description of goods
• Material
• Composition
• Usage
• Quantity
Dimension of the cotton
Exporter address
Date of shipment
Note: Commercial invoice no. and Packing list no. should be same because it will help
the custom officer to find any cotton and their price.
This form is the most important form for the custom clearance. Form “E”
has four copies first copy is kept by the custom department. Its 2 and 3rd copy is given to
the Bank. Bank kept this copy for personal record and its fourth and last copy kept by
the exporter. In form “E” following types of information include:
NTN
ID card no. of exporter
Name & address of authorized bank
Description of goods
No. of pcs
No. of cotton
Payment terms
Shipment term
Destination port
Name & address of the importer and its bank
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Mode of shipment
Port of dispatch
Value of the goods
Land of customs
Importer’s e-mail id, phone no
Any trading authority registration no.
Sign and & stamp of exporter’s bank
Sign & stamp of importer’s bank
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IX. GSP ( Generalized System of Preferences)
It is use for the custom rebate
It is for the importer to get rebate while paying the custom charges
It is prepare by the exporter
To get this rebate the exporting country must have the WTO membership.
I have a good experience in New Mark (Pvt) Ltd. I worked in round about all departments
especially in Accounts and Marketing departments. I learned a lot about practical work done in
these departments. As you know I go first time for practical worked so I worked under pressure
but it gives me a good experience. Now I am able to work in any critical condition with great
confidence. And I can work in all departments relating MBA. I can’t work only as Accountant but
also work as marketer as well as Export Documentation Manager.
This experience also gives me courage to enter in professional life because I feel there
is big difference in theoretical concepts and practical field so that’s why every good post require
an experience of 2 or 3 year. So I have made a mind to do job with study either its part time or
full time but I prefer to part time job because I want to continue my study after MBA. A man
learn a lot from professional life.
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Following are some findings of our report:
There are no motivating factors for the employees.
The performance appraisal is not carried regularly.
The company is unable to use its full plant capacity, which shows that
technical staff is not up to the standards.
The employees are not much aware of latest available computer
programs.
The management is not doing anything for the purpose of satisfying and
motivating their employees and the workers, which may lead towards the more
productivity.
Changing Govt’s policies are providing problems for the company exports
policies
There is no transport facility for workers so they face pick and drop
problem.
The subsidize food which is provided to workers within the organization is
not up to standard.
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A proper training should be given to the employees and the workers to enhance
their productivity and ultimately of the company
As the world has become a global village, the management should have the
latest knowledge and information’s about the world because now a little change
in any corner of the world can affect your business.
The top management should give the autonomy and the flexibility to every
manager to make decisions according to the situation at any time and in the
absence of the top managers.
All the duties and responsibilities of the employees and the workers should be
clearly defined.
The computer technology should also be used in decision making as well as in
storing and feeding the data.
The company should make it possible to deliver the goods to the buyers at the
agreed time.
The company should adopt an efficient appraisal system and give rewards to the
employees who have done well.
They provide transportation facility to only female employees I think male should
also be provided with conveyance convenience. This will create the easiness for
workers and reduce the wastage of time
The management should recruit right persons for the right job.
The management should be able to assess the problems before it’s occurring so
that they are able to find the ways of their solution.
The management should hire multi-skilled workers to get economy of scale on
emergency basis.
There should be decentralization in decision-making.
An effective relationship and coordination between the departments must be
there.
Company should give proper attention to deal with scrap material.
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Company should also provide pick and drop facility to its workers.
During my internship I came to know that how the different activities take place, what
are the procedures?
That is on the way of progress. It has been earning profit for the last five years.
The management is professionally qualified and experienced.
They should motivate their employees by providing different incentives. Their salary
package is also not attractive. The performance of the Human Resource department is
also not satisfactory.
New Mark (Pvt) Ltd products are of high quality. The demand of New Mark (Pvt)
Ltd products is increasing with the passage of time. The company should expand its
capacity as soon as possible to satisfy the demands of their customers.
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www.wikkipedia.com
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