Dear Respected Winner,

We wish to use this opportunity to Congratulate you once again on your Winnings of the Year 2010 Samsung Mobile
International Promo as Balloted Randomly in London this Month.

Following that, we wish to inform you that the Board of Governors of Samsung have decided to approve your payout to
you, provided you adhere to the Relevant Instruction which will be given to you by Our Official Prize Administrator, Dr Lloyd
Alexander Ivanovich.

I deeply appreciate your continued support and encouragement for our success and would like to highlight our
accomplishments this Year.

First, Samsung Electronics maintained sound financial results despite difficult business conditions: 136 trillion won in
revenue and 10.92 trillion won in operating profit, representing an annual growth of 15% and 91%, respectively. This
performance resulted from solid contributions from our major businesses as well as stable diversification of our various
business areas.

In our memory business, we posted better-than-expected results led by a healthy demand and a limited supply increase,
and we strengthened our market dominance based on our cost cutting efforts and advanced technology.

Our handset, TVs and Other Quality Products business continued to enjoy considerable growth with our global market
share and shipment exceeding 20% and 220 billion units respectively, led by a strengthened product line-up and a
successful market share expansion strategy in emerging markets.

Second, Samsung Electronics strengthened its foundation to become a world premier company through "Innovation to
Creation.".

In order to become a world premier company through "Innovation to creation," we focused on securing competent human
resources, enhancing creative R&D and strengthening our differentiated brand power. As a result, we saw continued
improvements across all of our businesses.
To share our success with Our Customers and Non-Customers, we Randomly Conduct Lottery Promotional offers, Yearly in
the Fight to Help Eradicate Poverty in Different Countries of the World.

Respected Winner,

We hereby wish to inform you, that the Terms and Policies of this Promotion, should greatly be adhered to, so that your
Prize Fund of approximately £ 550,000 (Five Hundred and Fifty Thousand Great Britain Pounds) will be
Transferred/Delivered to you once you are able to comply with the required provisions of the NatWest Bank Plc.

NOTE: We respect You, Your Privacy, Integrity and Our Policies and therefore wish to assure you, that we shall not share
your personal information with any third parties and also no part of your fund, £ 550,000 (Five Hundred and Fifty
Thousand Great Britain Pounds), which is deposited in a Temporary Account with the NatWest Bank plc shall be
Tampered or Deducted, until it is fully Transferred to you, as enlisted in the British GAMES/PROMOTIONS/LOTTERY
Agency Constitution of 1990 as amended in year 2003.

To this end, we will renew our determination and make great strides to achieve our cc under the slogan "Inspire the World,
Create the Future." Going forward, I would like to ask for your continued support and advice and wish you and your loved
ones the very best.

Respectfully yours,

Geesung Choi
President & CEO
Samsung Electronics Co., Ltd

Copyright© SAMSUNG. All rights reserved