Professional Documents
Culture Documents
A Palgrave/IAMCR Series
IAMCR
AIECS
AIE
E RI
Global Transformations in Media
and Communication Research – A Palgrave
and IAMCR Series
Series Editors
Marjan de Bruin
HARP, Mona Campus
The University of the West Indies
Mona, Jamaica
Claudia Padovani
SPGI, University of Padova
Padova, Italy
The International Association for Media and Communications Research
(IAMCR) has been, for over 50 years, a focal point and unique plat-
form for academic debate and discussion on a variety of topics and
issues generated by its many thematic Sections and Working groups (see
http://iamcr.org/) This new series specifically links to the intellectual
capital of the IAMCR and offers more systematic and comprehensive
opportunities for the publication of key research and debates. It will pro-
vide a forum for collective knowledge production and exchange through
trans-disciplinary contributions. In the current phase of globalizing
processes and increasing interactions, the series will provide a space to
rethink those very categories of space and place, time and geography
through which communication studies has evolved, thus contributing to
identifying and refining concepts, theories and methods with which to
explore the diverse realities of communication in a changing world. Its
central aim is to provide a platform for knowledge exchange from dif-
ferent geo-cultural contexts. Books in the series will contribute diverse
and plural perspectives on communication developments including from
outside the Anglo-speaking world which is much needed in today’s glo-
balized world in order to make sense of the complexities and intercul-
tural challenges communication studies are facing.
Networks, Movements
and Technopolitics
in Latin America
Critical Analysis and Current Challenges
Editors
Francisco Sierra Caballero Tommaso Gravante
University of Seville Universidad Nacional Autónoma de
Seville, Spain México
Mexico City, Mexico
v
vi Foreword—The Era of the Both
This also has theoretical consequences for our thinking about par-
ticipation, because it raises questions about the instrumentalization
of participation and the hijacking of participatory techniques by non-
participatory forces. How to handle situations where authoritarian and
intrinsically undemocratic leaders use participatory tools to manufacture
consent—a concept I borrow from Herman and Chomsky (1988)—
or to mobilize populations for undemocratic purposes? What to think
about radical right-wing groups (Caiani and Parenti 2013) that use the
online to live out their nationalist and racist fantasies in ways that make
use of participatory techniques, at least accessible to the members of
these groups, and to those who are ideologically aligned with them? As
argued elsewhere (Carpentier 2017: 96), this brings us to the distinc-
tion between procedural and substantive participation, which is inspired
by the difference between procedural and substantive democracy, or
between “rule-centered and outcome-centered conceptions of democ-
racy” (Shapiro 1996: 123). In parallel with these concepts, we can
distinguish between procedural and substantive participation, where pro-
cedural participation refers to the mere use of participatory techniques,
while substantive participation refers to the necessary embedding of
these participatory techniques in the core values of democracy, especially
those of human rights and (respect for) societal diversity.
If we return to the role of communication technologies in the era of
the both, we have to acknowledge that they are an integrative part of the
two constitutive components of this era of the both. This book, with its
ambition to move beyond the online/offline divide and to avoid the trap
of digital utopianism, which artificially separates the “virtual” from the
“real,” allows us to reflect better about how communication technolo-
gies, more than before, span the both. Surveillance technologies coexist
with sousveillance technologies, black propaganda with dialogical com-
munication, media legitimations of war and violence with pacifist mes-
sages, celebrations of bigotry with respect for diversity, sealed-off media
empires with maximalist participatory media platforms, spirals of silence
with practices of voice, symbolic annihilations with the politics of pres-
ence, media-induced amnesia with deep-rooted historical awareness, the
defense of the status-quo with the loud propagation that another world
is possible.
This leaves us with two final questions: What is the role of the criti-
cal intellectual in the era of the both, and can we avoid the scale being
(further) tipped into (what I consider to be the) wrong direction? The
x Foreword—The Era of the Both
Nico Carpentier
Foreword—The Era of the Both xi
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a networked era: A conversation on youth, learning, commerce, and politics.
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xii Foreword—The Era of the Both
1 Introduction 1
Francisco Sierra Caballero and Tommaso Gravante
xiii
xiv Contents
Index 221
Editors and Contributors
xv
xvi Editors and Contributors
Contributors
xxi
xxii List of Figures
xxiii
CHAPTER 1
Introduction
F. Sierra Caballero
Departament of Journalism I, Universidad de Sevilla, Office D7, Americo
Vespucio s/n Isla de la Cartuja, 41092 Seville, Andalusia, Spain
e-mail: fcompoliticas@gmail.com
T. Gravante (*)
Center for Interdisciplinary Research in the Sciences and Humanities
(CEIICH), National Autonomous University of Mexico, Torre II de
Humanidades, 6º piso, Circuito Interior, Ciudad Universitaria, Delegación
Coyoacan, 4510 Ciudad de México, Ciudad de México, Mexico
e-mail: t.gravante@gmail.com
set a research agenda that is paradoxically unproductive or, at the very least,
lacking in sociological imagination. This is especially the case when rethink-
ing the mediations that those using the digital ecosystem experience nowa-
days, at a moment when, as in the case of Latin America, many political
experiences and processes are taking place.
However, there is a memory of the practices and a theory and
research responsive to those experiences of cultural subversion and
resistance which, in due course, would fuel the paradigm of the phi-
losophy of liberation. To give just one example from a critical his-
torical approach, it is worth recalling the dialogue and innovation
that Latin America experienced throughout the 1960s and 1970s
with alternative communication, which recognizes the diversity of
voices and actors, gives voice to the normally voiceless and, thanks
to its praxeological vision, respects mediation as a constituted and
constituent process of popular cultures. The inspiration of new per-
spectives and productive knowhow on the leading edge of knowledge
regarding the appropriation and use of new technologies for local
development, fostered by the pioneers in Latin American communi-
cation research, articulated—in line with the demands of subaltern
collectives and ancestral wisdom in the development of communitar-
ian and democratic forms of inserting cultural representation systems
and devices—transformation processes that nowadays, of course, have
persisted in the contemporary forms of intervention and social revi-
talization of the so-called “technopolitics”. Although the aim of this
introduction is not to offer a history of participatory communication
that illustrates and gives meaning to modern-day cyberactivism, it is
nonetheless worth noting the importance that heterodox and creative
interpretations, which endeavored to follow other paths and courses
denied, by omission or will to power, by communication as domina-
tion, have had in Latin America.
From this viewpoint, community communication is the autonomous
field of production that articulates voices for an emancipatory purpose
as a counter-hegemonic opportunity for social change, in resistance to
the antagonistic critique based on group or collective organization, unity
and empowerment. By the same token, technopolitics should be under-
stood—in the logical framework of this book—as a transformative and
decentralizing mediation grounded in the democracy of the code as a
pooled construction of possible reality on the basis of digital culture and
collective co-creation.
1 INTRODUCTION 3
with the struggles and cultural fronts of resistance that exist, persist and
offer democratic alternatives to the instrumental rationality of the technop-
olitics of our time.
Notwithstanding the predominance of a sedentary reasoning in com-
municology incapable of suggesting other possible forms of social pro-
duction in mediations with old and new technologies, experiences of
social appropriation and self-management are still being understood, due
to the cognitive gaps, as chinks in the armor of liberal and state capi-
talism. The practical experiences of self-management promoted by activ-
ists, militants or specific political groups have frequently been observed
and analyzed, above all by scholars, forgetting, omitting, the small cracks
that each day break pre-established cultural codes and traditional power
relations that are often difficult to define from a revolutionary orthodox
perspective, when they have not been directly considered as irrelevant
objects of study in social communication.
From the point of view of the rationales inherent to digital culture,
now more than ever we are aware that it is necessary to define new
matrixes and our own way of thinking on the basis of a productive
approach capable of breaking with the binary and externalized rational-
ity of media activism as a mere process of appropriation, resistance and
political opportunity. In Latin America and the Caribbean, as with the
15-M movement in Spain, we have noted that there are different politi-
cal practices all but ignored by traditional leftwing parties and even more
so by scholarship, despite the knowledge that these types of practices
point to the emergence of another narrative and organizational model of
the common weal.
So, under the aegis of the COMPOLITICAS research group (www.
compoliticas.org), we have created the “Technopolitics, digital culture and
citizenship” working group (CLACSO) and the TECNOPOLITICAS
network of social thought and activism (http://www.tecnopoliticas.org/).
It is satisfying to see how these efforts are no longer isolated initiatives.
Political and social movements, such as some of the research groups and
authors included here, have become fully aware of this shift in the way
that part of a new generation of social activists talk about and do politics.
In other works, that mastery of technique (soundness) for emancipatory
purposes is possible, that there cannot be social change without coherence
(rigor) in the ways of informing and debating. And that any alternative
politics depends, in Gramscian terms, on a bit of democratic pedagogy.
10 F. SIERRA CABALLERO AND T. GRAVANTE
supporting the Zapatista cause paved the way for media activism in a
context of social conflict, only 10 years later the massive dissemination
of low-cost technology and the Internet made it possible to use social
media as a component of social protest. Examples include the webpages
that were launched during the people’s protests in Argentina in 2001,
with the aim of breaking the mainstream media siege; the Oaxaca insur-
gency in 2006; the use of Facebook and other social media platforms in
the “Penguins’ Revolution” student protests in Chile; the #YoSoy123
movement in Mexico; and the protests in Brazil and Venezuela in 2014.
The emergence of new appropriation processes and the use of new tech-
nologies by indigenous peoples on the continent to defend their territo-
ries and natural resources can also be observed. Cases in point include
the digital media used by the Mapuche people in Chile; the Wiwa indig-
enous communities in Colombia; the communities of the Peruvian
rainforest, the Chaco Boliviano, North Cauca in Colombia, and the
Neuquen Province of Argentina, etc. Mention should also be made of a
recently created Cuban blogosphere which is using the digital network
in an attempt to reproduce and build new autonomy processes based on
the values of the 1959 Revolution.
These experiences, like many others, have not only strengthened
forms of urban and rural community integration and social mobiliza-
tion on the continent, but have also helped to radically transform forms
of collective action. Gradually, step-by-step, they have begun to weaken
the institutional bases of the centralized, hierarchical model of the
Latin American political representation system, and in recent years have
inspired new transformations in the continent’s public policy landscape,
with particular focus on technological sovereignty, free culture and citi-
zen participation. These processes have intensified above all over the past
few decades, due to a great extent to the fact that in the context of glo-
balization the raison d´être and actions of social movements take on a
whole new meaning and decisively gain in structural importance, thanks
in no small measure to the Internet galaxy.
The aim of the first section of this book is to understand the differ-
ent scenarios and challenges regarding the power relations deriving from
new digital technologies and the social processes of which they form
part. To this end, the authors propose a theoretical framework developed
by researchers from different countries that conceptualizes the different
mediation processes emerging between cyberdemocracy and the emanci-
pation practices of new social movements. In the first chapter, Francisco
12 F. SIERRA CABALLERO AND T. GRAVANTE
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29, 28–40.
PART I
Introduction
Citizen participation in Latin America using digital media is the result
of a long, continuous process of social appropriation of communication
technologies from the culture of subordinated groups. One of the classic
examples is the network of miners’ radio stations in Bolivia since 1949,
which represent one of the most outstanding examples of grassroots,
participatory communication in the world (O’Connor 2004). However,
this process of social appropriation of communication technologies has
F. Sierra Caballero (*)
Department of Journalism I, University of Seville, Office D7, Americo
Vespucio s/n Isla de la Cartuja, 41092 Seville, Andalusia, Spain
e-mail: fcompoliticas@gmail.com
T. Gravante
Center for Interdisciplinary Research in the Sciences and Humanities
(CEIICH), National Autonomous University of Mexico, Torre II de
Humanidades, 6º piso, Circuito Interior, Ciudad Universitaria, Delegación
Coyoacan, 4510 Ciudad de México, Ciudad de México, Mexico
e-mail: t.gravante@gmail.com
marked the difficult and contradictory fights for democracy in the region
in light of the lack of visibility channels in an exclusive system that is at
times virtually monopolised by the dominant mainstream media, both
analogue and digital (Sierra 2006). Regarding digital media, the upris-
ing of the indigenous communities in Chiapas in 1994 was one of the
first times in the world that the internet was used as a means of protest,
to support a social struggle, which was original in its rhetoric and global
in its expression of opposition. The Zapatista uprising of the Zapatista
Army of National Liberation (Ejército Zapatista de Liberación Nacional,
EZLN) was a symbolic and media-focused breaking point in Mexico
and Latin America. This was firstly because it coincided with the entry
into force of the North American Free Trade Agreement and secondly
because it gave the situation of the indigenous population visibility in the
media, as it was a group that had historically been excluded from tel-
evision (Sierra 1997, 1999). Later, the massive spread of low-cost tech-
nologies and the broad experience built up since the 1970s in the region
in community-based, grassroots communication aided the empower-
ment processes of the new media and digital culture for protests and in
all aspects of social life. This could be seen in student movements such
as #YoSoy132 in Mexico and the “Penguins’ Revolution” in Chile, and
the convergence between analogue and digital citizens’ media projects
operating in contexts of armed conflict such as in Colombia (Rodriguez
2008, 2011).
Starting with the alternative digital media experiences that have taken
place in the last two decades in Latin America, this chapter proposes a
theoretical and methodological framework inspired by the critical tradi-
tion of participatory communication for social change as it developed in
Latin America (McAnany and Atwood 1986; Beltrán 1974, 1993) and
the contributions made by the scientific community of the so-called
Latin American School of Communication—ELACOM1—(Sierra 2010;
León 2007, 2008, 2010). ELACOM, from the last decade to the pre-
sent, is the work programme which best symbolises and represents
the search for identity in Latin American thought on communication
(Marques and Gobbi 2000, 2004; Fuentes 1999). We also propose an
analysis focused on an approach from below that helps to better under-
stand media practices (Couldry 2004, 2012; Cammaerts et al. 2013)
2 A fundamental episode that marked the end of citizen participation was the repression
at the G8 protests in Geneva in 2001, with the murder of a young activist, Carlo Giuliani,
by Italian police.
3 This co-option also involved a group of hackers who had helped create dozens of pro-
jects and virtual networks, which were then absorbed by defence and military intelligence
departments through different companies for creating and managing espionage, surveil-
lance, and remote arms control software.
2 DIGITAL MEDIA PRACTICES AND SOCIAL MOVEMENTS. A THEORETICAL … 21
4 Villeros are people who live in suburbs of large Latin American cities like Buenos Aires
or Santiago del Chile. These working-class barrios and neighborhoods are excluded from
all sorts of facilities in terms of education, culture, health, etc. Chavos banda are very young
people, generally from rural, poor villages, who live like beggars in urban areas such as
Oaxaca, Mexico City, Guadalajara. Cartoneros are people who make their living collecting
and selling salvaged materials to recycling plants. This movement began in Argentina in
2003 and has since spread to countries throughout Latin America. Most of these people
live under the shadow of the informal economy; they do not exist for nor are they repre-
sented by the ruling class.
22 F. Sierra Caballero and T. Gravante
5 “We, the ordinary, working people” was and still is the way in which the people of the
Water and Life Defence Coordination Group in Cochabamba, Bolivia, describe themselves.
2 DIGITAL MEDIA PRACTICES AND SOCIAL MOVEMENTS. A THEORETICAL … 23
Now that the new cycle of struggles that has characterised Latin
America has been put into context, and what we understand to be the
focus of analysis from below in our approach has been explained, the
following section will break down the first aspect of our theoretical and
methodological approach, focusing on tools to better understand why
ordinary people decide to appropriate a form of digital media, and how
that type of media is modified, adapted and given meaning.
Appropriation Processes
and Creative Resilience Practices
Analysing net activism practices from below means moving away from a
technology-focused perspective and concentrating on the processes that
occur between the form of digital media and its users, always bearing in
mind that the appropriation process is vitally linked to the social and cul-
tural fabric in which the form of media is developed, in terms of the eve-
ryday culture and the life experience of the subjects. In other words, it is
necessary to consider the appropriation and uses of technology as pro-
cesses of sociocultural mediation that go beyond establishing the video
technology (Orozco 1996, 2007) and the processes of sublimating and
creating myths linked to the birth of each “new” technology (Trerè and
Barranquero 2013).
6 Trueque is the exchange of material or immaterial goods or services for other goods or
services, and it is different from normal sale/purchase because money is not involved in the
transaction. It is a pre-Hispanic custom common in many Latin American indigenous com-
munities, and is now widespread in urban areas too.
2 DIGITAL MEDIA PRACTICES AND SOCIAL MOVEMENTS. A THEORETICAL … 27
Building Communities
The approach from below has led us to consider the appropriation of
technology as a social activity bound to the experiences of the protest’s
protagonists. Shifting away from techno-centric aspects makes it possi-
ble to consider how the appropriation of digital media is the social con-
struction of a public media space in which people create meanings and
identify with them. The bonds that are formed between the media and
the protagonists reflect a “new” community of reference distinguished
by horizontal communication between sender and receiver.
28 F. Sierra Caballero and T. Gravante
break away from the media siege of the mainstream media; they also
establish a relationship with the place where the communication takes on
meaning, and attempt to leave their own experiences, their own imprint,
behind (Pol Urrútia 1996, 2002). People project their personality—or
create another—through the media practice and interact with each other
and with others. Through these interaction processes, people give the
media space an individual meaning. When implementing digital media,
one of the first elements of the dialectic process which helps the people
and the media bond is choosing a name, i.e., the domain for the web
pages, blogs, etc. The choice of name reflects the desires and motivations
that led these people to become involved in the fight. This is the case,
for example, of the Revolucionemos Oaxaca (Let’s Revolutionise Oaxaca)
web portal of the 2006 protests, the Kimche Mapu (Wise People) radio
station or the Ñuke Mapu (Mother Earth) website of the fights of the
Mapuche people, the streaming TV station Rompeviento (Windbreaker),
and the Tarifa Zero (Zero Fare) website of the Movimento Passe Livre
(Free Fare Movement) in Brazil, etc. It can also be seen in the use of
hashtags7: #NãoVaiTerCopa, #YoSoy132, #BRevolução, #comunidad-
mapuche, #VemPraRua, etc. The result of the relationship established
with the form of digital media lets the protagonists redesign the real-
ity in which they live and reinvent a relatively autonomous media area
(Bey 1985) organised using its horizontal and anti-authoritarian prac-
tices that temporarily elude hegemonic structures of organisation and/
or social control. Therefore, as previously stated, the different aspects of
our approach are bound together. The relationship that is found within
a new community is bound to affective, cognitive and interactive pro-
cesses, and through these processes people give the space a meaning,
assigning the characteristics of their new community identity to the
media. Moreover, this new community “may also apply to more stable
issue advocacy networks that engage people in everyday life practices
supporting causes outside of protest events such as campaigns” (Bennett
and Segerberg 2012). An example of this can be seen in the Mexican
movement #YoSoy132 (Treré 2013; Gómez and Treré 2014), which val-
ued the features of a new subjectivity, a new citizenship open to dialogue
7 Significant data in Latin America on the use of the Twitter and Facebook social net-
works can be found only for the period after the Spanish language versions were launched:
2008 for Facebook and 2009 for Twitter.
30 F. Sierra Caballero and T. Gravante
Acquiring Power
Empowerment is a process that fully emerges in the acts of identifying
with a form of digital media and re-creating values mentioned earlier.
This concept involves the individual and collective process of acquiring
power, not as “power over somebody” but rather the “power to”, as
potential (Dallago 2006). Naturally, when we enter a situation of social
conflict, the empowerment process covers aspects other than commu-
nication. In other words, both the experience of digital media and the
experience in the protest develop processes that go beyond reflections on
digital technology and citizen communication, etc.
Discussions and Conclusions
Latin America is, as we know, an area and geopolitical context born of
a culture of symbiosis and colonisation, migration and different cul-
tural miscegenation that has produced multiple mediations and creative
hybrids, which are necessary to understanding the relationship between
collective action and digital technology that characterises the social con-
flicts of the new millennium.
2 DIGITAL MEDIA PRACTICES AND SOCIAL MOVEMENTS. A THEORETICAL … 33
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E. Treré
School of Journalism, Media and Cultural Studies, Cardiff University, Bute
Building, King Edward VII Avenue, Cardiff CF10 3NB, Cardiff, UK
e-mail: TrereE@cardiff.ac.uk
A. Barranquero Carretero (*)
Department of Journalism and Audiovisual Studies, Universidad Carlos III
de Madrid, Campus de Getafe. Edificio 17 Ortega y Gasset, Calle Madrid,
133, 28903 Getafe, Madrid, Madrid, Spain
e-mail: abarranq@hum.uc3m.es
1998; Law and Hassard 1999; Latour 2005; Sádaba and Gordo 2008).
In fact, this approach has a long tradition in the history of technological
artefacts or so-called Science and Technology Studies, but its compre-
hension vary from area to area, given that technopolitics “emerged in the
history of technology tradition to account for the ability of competing
actors to envision and enact political goals through the support of tech-
nical artefacts” (Gagliardone 2014: 3).
In fact, this tradition asserts that social life is constantly technologi-
cally mediated with technology permeating every area of it. These reflec-
tions were already underlined many decades ago by Lewis Mumford and
Jacques Ellul (Treré and Barranquero 2013), and in the XXI century
they are also at the centre of current theorizations on the mediatiza-
tion of society and culture (Couldry and Hepp 2016) that highlight that
many traditional conceptions of our society have to be reconsidered, pre-
cisely because they fail to properly address the mediated nature of every
aspect of our social reality.
As a consequence, every political act is inextricably linked to
technology, which unfolds as a space of intervention and as a landscape
of possibilities, as Feenberg (2002) and others clearly show. Thus, the
concept of technopolitics can be considered as a broader conceptual
horizon within which more specific reflections on a wide plethora of
issues can be further articulated. This conceptual horizon posits the inex-
tricable imbrication of technology and politics, which contrasts the vision
of a neutral and distant technology. In particular, technopolitics repre-
sent a powerful antidote against instrumental reductionism that often
permeates social movement studies and social theory in general; that is
the trend to consider technological mediations as mere tools to pursue
predetermined goals (Downing 2008; Rodriguez 2001). Technopolitics
contrasts technological determinism and its vision of technologies as
independent and autonomous forces that are able to transcend social,
political and cultural contexts, but also social determinism that instead,
in its naïve formulations, posits that “technical things do not matter at
all” (Winner 1980: 122).
46 E. Treré and A. Barranquero Carretero
Technopolitics in Spain
Latin America and Spain have made a major contribution to the politi-
cization of technopolitics in the last two decades. Indeed, the term
has been progressively associated to the innovative uses of technologi-
cal networks by social movements as well as to previous theorizations
that emphasize either on the emergence of a new political actor (usually
dubbed as connected multitudes) or on the technologically mediated
logics of contemporary collective action (from notions such as Castells’
mass-self communication). Nevertheless, a few scholars still approach it
without a precise and univocal meaning that refers to both social move-
ments and also governmental political communication through ICTs. In
these last cases, technopolitics is synonymous for the technological inno-
vations in diverse fields such as political communication, electoral cam-
paigns and the deepening of transparency and open government ideals
(e.g. González Rubí 2015; Martínez Cabezudo 2015).
The first uses of the term in a Spanish-speaking context can be traced
back to the researches on the viral use of text messages through mobile
devices in the marches of the 13 March 2004 (13M), one day before
the General Elections and after the 11M Al-Quaeda bombing in Atocha
station, which killed almost 200 people. That day, civil disobedience
protests1 in many Spanish capitals denounced the half-truths of the con-
servative government in power (Partido Popular), which attributed the
1 We call them ‘civil disobedience’ given that demonstrations are prohibited in Spain one
2 Which included Javier Toret, Arnau Monterde, Antonio Calleja (@alcazan), Simona
actions.
4 Although the book deepens reflections on technopolitics, a certain techno-optimism is
Extension of Technopolitics
to the Latin American Context
5 In this definition, we also perceive a connection with the concept of connective action
by Bennett and Segerberg (2012), which emphasizes in the physiognomy of online com-
munities which are not necessarily geographic but grounded in relations of interests and
solidarity through the use of new technologies.
3 TRACING THE ROOTS OF TECHNOPOLITICS: TOWARDS … 51
6 The concept has been also used in seminars regarding the issue such as the International
Meeting “Los retos de la Academia ante las políticas de comunicación y las prácticas tec-
nopolíticas emergentes” (transl.: The challenges of Academia before communication polit-
ice and emerging technopolitical practices”), held at the City University, London (21 June
2013).
3 TRACING THE ROOTS OF TECHNOPOLITICS: TOWARDS … 53
share the recognition that the political sphere has undergone signifi-
cant changes due to the increasing penetration of digital technologies
and they both consider that oppositional movements have recently sit-
uated at the avant-garde with their innovations and experiments at the
nexus between societal transformation and digital media. Third, tech-
nopolitics has diverse points in common with a wave of scholarship
that apprehend the media-movements’ connection trough the lens of
the media practice concept. Developed in particular by Couldry (2004,
2012), this approach urges us to look at what people actually do with
the media, in order to go beyond common assumptions based on instru-
mental and media-centric conceptions. Couldry’s reflections, paired with
understandings of media practice emerged within media anthropology
(Bräuchler and Postill 2010), have impacted scholars of various disci-
plines to adopt and apply this vision to the study of activism and social
movements. The findings of this body of work points to the importance
of recognizing the symbolic dimension of communication, focusing on
the agency of social movement actors and their use of a multiplicity of
digital social media to nurture and sustain collective identities, organize
and coordinate protests, influence the agenda of mainstream media, and
create a shared memory of their contentious activities (Cammaerts et al.
2013; Treré 2012; Uldam and Askanius 2013). This tradition also high-
lights the tensions, ambivalences and negotiations of everyday activists’
struggles against digital capitalism (Barassi 2015).
7 This also explains the technopolitical critique to the concept of slacktivism, criticized for
with Jasper (1998), that emotions are not irrational allies of social action,
but provides purpose and motivation. Secondly, in line with recent stud-
ies that apply affect and emotion as a parameter to our understanding of
civic engagement online (Papacharissi 2015), it clearly shows the signifi-
cance of technology for catalyzing and channeling emotions and senti-
ments before, during and after mobilizations.
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3 TRACING THE ROOTS OF TECHNOPOLITICS: TOWARDS … 63
A. Ricci (*)
ULB [ReSIC: Research Center in Information and Communication],
54 Rue de l’été, 1050 Brussels, Belgium
e-mail: andreariccieu@gmail.com
J. Servaes
KULeuven, 234/63, Soi 3 Park Ave, Thanon 121, San Pu Loei,
Doi Saket, Chiangmai 50220, Thailand
e-mail: jan.servaes@kuleuven.be
latent (and natural) societal needs for values such as transparency and
accountability, the need to be informed about public issues, and the need
to play an active role in the preservation of well-being and self-interest.
Considerable criticisms have been raised against these interpretative
models of electronic democracy in the past twenty years. These criti-
cisms have been so numerous and sometimes so cogent that they make
us wonder whether it really still makes sense to talk about electronic
democracy. Yet none of these critical arguments managed to stop the
widespread belief that something good was happening, that a vibrant and
borderless polity was and is emerging online. Recently, this positive nar-
rative was used to analyse the role of social media in the so-called Arab
Spring, or to explain the emergence of parties like the international net-
work of Pirate Parties or the Movimento Cinque Stelle in Italy.
During much of the 1990s and the beginning of the new century,
empirical studies in this field were too limited in size. Few institutions
and researchers managed to influence the dominant narrative about the
budding political web. This chapter describes the findings of one of the
first attempts to study at least one complete section of the huge com-
munity of politically relevant actors online. More than 2000 sites (n =
2073) have been thoroughly analysed, including the complete array of
Latin American Party Web sites known to exist at the time of the scan.
It is a pilot experience, which represents both a thorough quest for
evidence of inclusive political behaviours online and a reference method
for future studies.
It could be argued that this chapter contains old empirical data
(2004–2005), which only represents a portrait of online parties, ten
years after the creation of the web, but also more than ten years ago.
It’s true that this research pre-dates the emergence of modern social
media. We argue however that this work remains relevant for two main
reasons. One is methodological: no other comparable empirical research
covering the entire known universe of online political parties activities
has been carried out after 2005. The second argument concerns theo-
ries on political inclusion worldwide: this research has allowed to spot
in 2005 a negative trend towards political exclusion which—as three
consecutive Pew Research Centers reports proved in 2008, 2010 and
2016—got stronger, rather than weaker, in parallel to the emergence of
social media.
4 E-DEMOCRACY. IDEAL VS REAL, EXCLUSION VS INCLUSION 67
while face to face interaction usually imposes the well known demands
of basic civility; the removal of such discipline from the online environ-
ment makes it much easier to express views that are on the margins of the
social and political acceptability. Racism, sexism, and all manner of other
prejudices flourish online, where individuals can hide behind the cloak of
anonymity or pseudonymity, both widely accepted practices in cyberspace.
(Huisman 2011: 2)
The interactive features and participatory culture of Web 2.0 do not neces-
sarily do anything or lead anywhere. The function on a social networking
website like Facebook to ‘like’ someone or something for example does
little if anything to the (online) democratic discourse. (Huisman 2011: 6)
I should pray to God to save us from this push-button democracy (or the
triumph of the inexperienced). (Sartori 1993: 83)
70 A. Ricci and J. Servaes
Margolis and Resnick argue that what is being put on the majority of
political websites are not interactive discussions, but presentations:
…The internet does have a distinct advantage over the broadcast media
because it enables a citizen to stop the show and concentrate on an inter-
esting aspect of the presentation and if, desired, to download and preserve
it for future consideration or mark the site for a return visit. (Margolis and
Resnick 2000: 17)
Therefore, Margolis and Resnick, like Sartori, dismiss full direct democ-
racy as a viable option in contemporary politics:
too complicated and citizens too distracted to devote the time and effort
to public affairs that such a society would require…The changes that the
Internet will bring to modern democracies will be important, but hardly
revolutionary. (Margolis and Resnick 2000: 207–208)
Almost twenty years after their birth, early e-democracy models continue
to resist the criticisms made of them. While the public debate on Web
2.0 and politics continues to be impermeable to dissenting opinions,
a sufficiently explicit and consensual theory to explain the resilience of
proto-edemocratic concepts has yet to emerge.
As Margolis and Resnick (Margolis and Resnick 2000: 72) note:
reading which became popular again during the Maoist Cultural Revolution in China (see
Poon 1978).
74 A. Ricci and J. Servaes
the basis of command line programming. WLV data were first exported
in HTML and then converted into an SPSS file for further analysis. Prior
to the full WLV run between December 2004 and April 2005, a success-
ful WLV trial attempt was implemented in 2004. This attempt allowed
Andrea Ricci, under the coordination of Prof. Jan Servaes and Prof.
Francois Heinderyckx (ULB), to find a technical solution using WLV to
deal with large dynamic sites (called meso or neosites depending on the size
of their dynamic pages).
Technically, dynamic web pages are:
2 It would be justified to assume that many of these web properties belong to fringe par-
ties, i.e. organizations that, according to Norris (2000: 6) “identify themselves as party
and run candidates, yet lack at least 3% of the elected members of the lower house of the
national parliament”.
4 E-DEMOCRACY. IDEAL VS REAL, EXCLUSION VS INCLUSION 75
that wasn’t the safest and most effective SEO strategy to generate incom-
ing traffick, but rather it was necessary to insert backlinks in rich content
posts.
Concerning internal links, more than 43% of the sample appeared
to be composed of websites which were almost exclusively made up of
internal links (at 90–100%).
The survey revealed that multimedia assets in political websites were
markers of “stage mobility” between proto, meso and neosites. The
inclusion of more and more multimedia resources in websites is event
today, a clear marker of a dynamic which ultimately leads to the neo-
site stage. Detection of all the extensions used to produce multimedia
content on websites (.swf, .asf, .asx, .avi, .mid, .mov, .mpeg, .mpg, .ram,
.rm, .smil, .wav, .wma, .wmf, .wmv) and analysis of the cases they were
related to revealed that in 68.1% of the observed universe there was mul-
timedia (a phenomenon that had no real geographical connotation).
On the other hand, 14.7% of the sites had 5 or more multimedia items
within the site structures. In this particular case, the geographical distribu-
tion seemed to confirm the hypothesis that use of multimedia resources
was growing in developing countries not only for speeches or press con-
ferences, but to reinforce community identity (through songs, films etc.).
Regarding Flash usage, the survey revealed that there was at least
one .swf file (often the splash screen) in 8.1% of the cases. On roughly
8% of websites, .swf files decorated pages or served as a basic navigation
service. Today video is becoming increasingly ubiquitous and, after the
explosion of Snapchat, is becoming THE driving factor for the growth of
Facebook and Instagram.
As we mentioned above, throughout the Ph.D. project duration, we
could observe that a great deal of our sample was shifting towards more
advanced site programming models.
Almost 39% of the sample had at least some dynamic pages (in many
cases the entire structure is dynamic). Meso and Neosite were clearly
included in this group. Those that had no sign dynamic pages (38% of
the cases analysed) were clearly protosites, 100% of which were derived
from static pages.
Protosites were concentrated in developing countries: this confirms
Norris’ idea that “levels of democratic, technological and socioeconomic
development are all plausible factors that may explain the distribution
[and the structure, we would add] of party and government web sites
worldwide” (Norris 2000).
78 A. Ricci and J. Servaes
hypothesis that the structure of the observed sites was largely geared
towards facilitating inputs from the public at large. This finding seemed
instead to support the hypothesis that party websites were fundamen-
tally used to post or better propagate information, rather than to gather
desires and needs.
There was little political interactivity (and political inclusiveness),
in the sense of web applications which store or update data obtained
through forms and mails (PHP and ASP client server activities), in the
political web observed in 2004/2005, roughly ten years after the birth
of the World Wide Web. Despite this, there was a ubiquitous narra-
tive defending the emergence and benefits of unstoppable electronic
democracy.
Analysing the information architecture of party websites in the early
2000s would show that a significant number of political sites within the
largest repository available at that time (Electionsworld.org) did not pos-
sess a structure with the technical requirements for even basic political
participation online.
On the opposite side of the spectrum, some 40% of the sites scanned
(likely belonging to affluent parties or active members of governing coa-
litions, as Norris suggests) had a considerable number of interactivity
indicators.
This value, and the significant number of sites that had a consider-
able amount of links, proved that the phenomenon of meso and neosites
was there to last and that party websites would increasingly tend to evolve
from basic dazibaos to copies of mainstream media online. The growth
would have been based on internally produced articles (like the Cinque
Stelle Blog) and through torrents of multimedia content (audio and
video streams which are increainsgly dominating the growth of social
media).
Political parties in 2004–2005 were already on track to become vic-
tims of the bias of modern newspapers, i.e. what Harold Innis (1964)
called “[the attempt to gain] control over time” (an attempt which gen-
erates too much content that is changed too often). At the same time,
they struggled with another bias of the web: its particular readabil-
ity (much of the web is made of documents that are too long and get
‘skimmed’, not read).
Like major newspapers, political party websites (particularly in devel-
oped countries) were, ten years ago, and are even more so today, pro-
gressively opening their structures to receive public comments and
reactions to hot news. The social dimension of these sites has certainly
80 A. Ricci and J. Servaes
grown, thanks to the drive from Web 2.0 platforms such as Flickr,
MySpace, and more recently with the Web 3.0, via Twitter, YouTube,
Instagram, Pinterest, Linkedin, Google Plus, Snapchat and Facebook.
In cybernetic terms, load was and increasingly is a real issue for most
sites: the highly abnormal distribution of links within sites, already visible
ten years ago, shows that there was either too little data (protosites) or
too much (meso and neosites).
Although the impact of party websites was not part of this investiga-
tion, the data obtained using WLV suggested that the architecture of
many party websites was, 10 years ago, already becoming less and less
capable of injecting meaningful inputs into the circuitry of modern dem-
ocratic institutions. Engaged in direct competition with traditional news
media (and deprived of the same assets), the political web stricto sensu
(and the interactive applications it contains) seemed too weak to chan-
nel enough stimuli to alter and modify electoral processes or institutional
dynamics.
Discussion
Classic views on e-democracy insisted on improvements deriving from
more political information online: in theory, the more information we
have, the more we can compare it (and the more aware we can be of
minor and fringe parties, suggests Norris 2000: 9).
In practice, to describe the problem in cybernetic terms, this empirical
research shows that—already more than 10 years ago—load appeared to
be an issue for most party sites.
Party websites—both ten years ago and today—are trapped. They are
likely to fall at two opposing ends of a scale: producing a protosite with
little content or trying to emulate mainstream media by becoming “a
content cavern”.
Is this information capable of mobilising non-voters? Is this informa-
tion a vector for social and political inclusion or exclusion? And, finally,
what could have changed with the advent of modern social media as we
know them today?
Cyber optimists have seen signs of improved party competition in the
proliferation of party websites. As Norris (2000: 11) notes:
This “empowerment effect” (which fundamentally does not alter the real
power balance in a given political system) was visible in several develop-
ing countries and regions surveyed in this research: Africa, Asia and Latin
America, notably.
We mentioned above an ante litteram use of social media (Web Rings)
by the Argentinian Partido Obrero Revolucionario in 2001, but there
were more elsewhere, all showing empowering techniques which never
stopped trending until today.
In Brasil two communist parties, the Partido Socialista dos trabal-
hadores Unificado and the Partido Comunista do Brasil had very organ-
ised and functional party web sites which—already more than ten years
ago—used remarkably well colors and visuals to stress political identi-
ties and recall the memory of the past. The same remarks applied to the
Socialist Party in Chile which used the visual of the eyeglasses of Salvador
Allende to ‘reconnect the present to the past’. Similar examples of visual
details (that reconnected the reason why of the party to the history of
the country) were visible in the home pages of the Union Civica Radical
of Alfonsin or Fernando De la Rùa in Argentina, with the Apristas of
Alan Garcia in Peru.
In a pre-social media era, the most important engagement technology
was mail or online forms. Our research proves that attempts to generate
over exposure and ultra engagement became visible more than ten years
ago with what we dubbed the contact/overexposure parties.
The main characteristic of this type of party was and still is, its capac-
ity to deploy a greater than average list of methods to achieve contact
between the party representatives and the audience. This specific pheno-
type was and still is a sort of exception in the real practice of interactiv-
ity in the political web. It’s this character that makes the Cinque Stelle
Movement (and before them the Radicali Party and Forza Italia) site an
exception in the Italian political web.
These parties multiply opportunities for interaction, they disseminate
their web layout with countless call to action (download, subscribe, write,
call etc.), they give detailed information on all the physical locations
82 A. Ricci and J. Servaes
That said, we are still far, far away from a ‘revolution’. In the political
web, like in eCommerce, what really makes the difference for political
minorities or incumbent parties is the conversion rate, i.e. the number of
visitors that turn into involved supporters (voters). Now, with technical,
socio-economic constraints reducing widespread use of its newest tools
(change is too rapid and technologies increasingly require specific train-
ings to be exploited), with motivational factors (trust and degree of social
connectedness) that may alter individual responses to the online informa-
tion on offer, with the imperfect implementation (in terms of usability)
of the information architecture needed for optimal political persuasion
and communication online, the political party websites’ actual conversion
rate was and is likely to remain modest. As Bimber (1998: 29) observes:
…The main effect of the internet on mass political behaviour is the pro-
vision of additional opportunities for civic participation by those already
inclined to participate, without any widening of the circle of participation.
4 E-DEMOCRACY. IDEAL VS REAL, EXCLUSION VS INCLUSION 83
More than one-third of social media users (37%) are worn out by the
amount of political content they encounter. When discussing politics on
social media with people they disagree with 59% of social media users find
the process stressful and frustrating; 64% fell they have less in common
politically than they thought. Many users see social media as an especially
negative venue for political discussion, but others (with percentages rang-
ing between 39% to 49% of the interwievees) see it as simply “more of the
same”. Many social media users (84%) feel that social media encourages
people to say things about politics that they never would say in person.
3 The IT Policy debate is driven by 8 basic groups, suggests Atkinson (2010): cyber-liber-
tarians, social engineers, free marketers, moderates, moral conservatives, old economy regu-
lators, tech companies and trade associations, bricks and mortars.
86 A. Ricci and J. Servaes
Norris (2000: 5), echoing Bimber (1998), stressed that “the Internet func-
tioned to further activate and inform those American citizens who were
4 E-DEMOCRACY. IDEAL VS REAL, EXCLUSION VS INCLUSION 87
Conclusion
Academic interest in the impact of technologies on democracy has
risen in parallel with a decline in political participation. Technology has
often been seen as either one of the causes of the crisis of representative
democracy or a powerful remedy to heal the negative externalities gener-
ated by party oligopolies.
Studies of the impact of new media on party politics or presidential
elections dates back to the forties (when radio was surpassed) and has
evolved in cyclical waves until today, covering the emergence of televi-
sion, the development of global telecommunications, the birth of the
Internet and finally what is popularly called Web 2.0 (Servaes 2014).
The notion of e-democracy emerges from these dynamics, but is in a
league of its own.
There is no agreement on many of the terms needed to dissect its
meaning. Scholars diverge on virtually every foundational concept: from
the very definition of democracy and interactivity to the core functions of
political parties and the definition of propaganda as opposed to political
communication or political marketing. As a consequence of this, there is
little agreement on both what could be done with e-democracy in theory
and what is actually done in practice.
Permanent tension exists between ideal types and real types in this
domain. A trend opposing pessimists and optimists has dominated theo-
retical contributions, often pushing arguments far away from reality.
88 A. Ricci and J. Servaes
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CHAPTER 5
Datafication, or the ‘ability to render into data many aspects of the world
that have never been quantified before’ (Cukier and Mayer-Schoenberger
2013, p. 29), harbors both threats and opportunities for civic engage-
ment. While it contributes to ease governmental and corporate surveil-
lance as well as repression of grassroots movements, datafication offers
novel prospects for advocates and citizens alike. This chapter explores the
multiple ways in which progressive individuals and organizations employ
‘big data’ and data infrastructure, such as databases and algorithms, for
social change. These emerging sociotechnical practices of engagement
with data can be seen as manifestations of data activism, or the encounter
of data and data-based narratives and tactics with collective action. Data
activism embraces elements of collective action, communication, journal-
ism and citizens’ media, while being anchored to data and software, their
S. Milan (*)
Department of Media Studies, University of Amsterdam, and University
of Oslo, Turfdraagsterpad 9, 1012XT Amsterdam, Noord-Holland, The
Netherlands
e-mail: s.milan@uva.nl
M. Gutierrez
Faculty of Social and Human Sciences, University of Deusto, Mundaitz
Kalea, 50, Office 233, 20012 Donostia-San Sebastian, Gipuzkoa, Spain
e-mail: m.gutierrez@deusto.es
helps us rethinking how data can restructure social reality, and in par-
ticular civil society action. Data were collected through desk research and
qualitative interviewing.
The chapter is structured as follows. First, we explore the notion of
data activism, situating it in the Latin American context by means of con-
crete cases. Second, we examine closely the case study and reflect on the
specificities of the Latin American data activism scene, including the pref-
erence to be seen as ‘journalists’ as opposed to ‘activists.’ Third, investi-
gate the different approaches to data generation within data activism and
the replicability of the model beyond Latin America.
exercising the freedom of generating data and their analysis, and acting
upon it.
Kurban et al. (2016) look at dimensions of technopolitics, including
context, purpose, scale and direction, actors and synchronization sys-
tematizing informal and formal ways of technology-enhanced political
practices. Employing these authors’ conceptualizations, InfoAmazonia
emerges in the context of an absence of disaggregated and comprehen-
sive information on the Amazon region, with several purposes—including
communicative (i.e., it connects people), legal/political (i.e., it enhances
participation), organizational (i.e., it facilitates crowdsourcing at several
levels), and institutional (i.e., it promotes transparency and openness)
goals. It establishes a dialogue across political dimensions, from the local,
i.e. indigenous communities, to the global, i.e. global crises such as cli-
mate change and environmental loss. It boosts the political power of both
the individual and the network political actors. Finally, it also provides a
multilayered space, literally, when relational, cultural, historical, chrono-
logical and identity layers get synchronized in InfoAmazonia’s maps
(Kurban et al. 2016).
In conclusion, proactive data activism is a form of technopolitics that
seeks social and political goals through the support of data infrastructure
and ICTs (Gagliardone 2014, p. 3). The example of InfoAmazonia high-
lights some of the Latin American-specific traits of proactive data activ-
ism. A growing access to data infrastructure, the availability of funding,
and the high standing of journalism in Latin America have produced a
thriving expansion of data journalistic enterprises that makes journalism
a perfect entry point for data activism. InfoAmazonia presents itself as
a journalistic organization, but it does much more. Combining crowd-
sourced and public data, geojournalism and advocacy, it generates alter-
native knowledge and maps of the imperiled Amazon region, creating
new public spheres and establishing a dialogue between the local and the
global, western and indigenous culture, and local communities and jour-
nalists and activists. In doing so, it shows a high degree of hybridiza-
tion, mixing action repertoires, data generation methods and goals, with
special emphasis on crowdsourced, ‘alternative’ data and narratives. Its
success is contagious and influential, to the point that other like-minded
organizations are being set up in some African countries, namely South
Africa and Kenya, where funding, prestige and access allow it.
InfoAmazonia also signals the emergence of a new epistemic culture
as a way of making counterdiscourses that challenge the mainstream
5 TECHNOPOLITICS IN THE AGE OF BIG DATA 107
interpretations of reality (Milan and van der Velden, 2016). This new
epistemic culture propelled by data activism—a form of technopo-
litics—changes ‘the way we relate to knowledge and its validation, how
we understand and filter the world around us as well as our experiences’
(p. 4). Ultimately, InfoAmazonia and the emergence of like-minded
organizations herald the arrival of unprecedented ways of regarding and
exploiting data infrastructure for social change. Only the future will tell
whether this is in fact a new, promising and sustainable venue for Latin
American activism connecting advocacy with data and technology.
Notes
1. Here we refer to the definition of public sphere as it emerged in the writ-
ings of Habermas (1973) but especially Fraser (1990).
2. See https://ciclostiquie.socioambiental.org/en/index.html. Rio Tiquié is
a tributary of the Vaupés River in the upper Negro basin of the Amazonas.
3. InfoAmazonia is supported by the Earth Journalism Network (a Internews’
project), the Brazilian environmental news agency O Eco, Climate and
Development Knowledge Network, Avina and Skoll Foundation.
4. See ushahidi.com [retrieved December 12, 2016].
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haberer_-_what_is_technopolitics_conceptual_scheme.pdf.
5 TECHNOPOLITICS IN THE AGE OF BIG DATA 109
Nina Santos
Introduction
The protests of June 2013 were the biggest Brazil experienced since the
country’s redemocratization process during the 80s/90s. In São Paulo‚ the
largest Brazilian city‚ they begun on the 6th of June, had their peak on June
20th, when one million people took the streets on 75 different Brazilian cit-
ies, and lasted until July. This wave of protests is called by some researchers
and protesters as Jornadas de Junho (something like June Journeys).
One year later, Brazil experienced one of its closest presidential elec-
tions which resulted in the re-election of Dilma Rousseff. But the social
mobilization organized during the campaign period did not cease and
actually grew. Groups pro and against the impeachment of Ms. Rousseff
started to dispute the streets even before the formal beginning of her
N. Santos (*)
CARISM—Université Panthéon-Assas, Rua Vitório Emanuel 27 ap.62,
Cambuci, São Paulo, São Paulo 01528-030, Brazil
e-mail: ninocasan@gmail.com
second term. The development of this social pressure along with the
investigation of a public corruption scandal and the dismantling of the
parliamentary basis of the government led to the president’s impeach-
ment on October 2016.
It is important to highlight that Brazil has, from time to time, pro-
tests of this magnitude. This is certainly not the first one. The last ones
occurred during the redemocratization process of the country after
30 years of dictatorship, on the late 80s and early 90s. The Diretas Já
movement took the streets in 1984 and 1985 to demand direct elections
for president. Although it did not immediately succeed, there was a mas-
sive social engagement. The also widely spread Cara Pintadas’ move-
ment, occurred in 1992, to demand the impeachment of the first directly
elected president after the dictatorship, Fernando Collor de Mello.
The issue of public transportation is not a new subject of pro-
tests either. Protests related to the theme can be registered in various
moments and realities of Brazilian history (Pinho et al. 2016).
Nevertheless, the 2013–2016 political process was a novelty on the
Brazilian political scene as it presented some characteristics that differ
from the previous protest movements. Many differences may be pointed
out, such as the organization led by non-hierarchical collectives, the
decentralized organization and the use of a different aesthetics to pro-
duce the protests (Gohn 2014).
It is also important to notice that the principles and organization
forms of those movements differs from the traditional Brazilian politi-
cal actors, such as political parties or unions. These differences in the
conception of political organization were expressed in the fact that, in
Jornadas de Junho 2013, only 4% of the protesters in São Paulo declared
to be affiliated to a political party and 83% said that didn’t feel repre-
sented by any Brazilian political party (Ibope 2013). When asked if they
believed that any Brazilian political party actually represented them, the
percentage that disagreed rose to 89% (Ibope 2013).
However, what interests us in this paper is the heavy use of digital
communication tools by the movement and its consequences. We focus
on this element not only because it is present in many of the recent pro-
tests that arose around the world, but also because we believe it has a
crucial role in the movements’ formation and development.
Our main goal here is to produce a panoramic view of those move-
ments’ main characteristics in relationship with other analogous and
contemporary movements in the international landscape, as well as
6 THE BRAZILIAN PROTEST WAVE AND DIGITAL MEDIA: ISSUES … 115
people that were protesting but also journalists that were covering the
act.
The images of the violence spread rapidly thru the social networks and
were even shown by the mass media (that, until this moment, were very
skeptic about the movement). At this point begins a second moment of
the protests that is marked by its growth and diversification. The sup-
port of the population to the protests grew rapidly after this episode.
According to Datafolha (2013)‚ 55% of the population supported the
protests on June 13th and in less than a week this rate went up to 77%‚
on June 18th. That circumstance generated a great solidarity movement
that could be seen online, but also on the next protests.
The fifth act took to the streets 65 thousand people, on June 17th in
São Paulo. But from this moment on, the acts were coordinated to hap-
pen at the same time in many cities. On this date, 12 capitals of Brazilian
States reported protests that reunited a total of 215 thousand people. At
this moment, the growth of the movement changes some of its charac-
teristics. The public that attends the protests has no longer a direct rela-
tion to the MPL event though they remain as the main organization that
calls the protests. The social networks gain importance as tools to dis-
seminate information about the protests to people that are not necessar-
ily connected to the central organization.
With this diversification of public, the demands are also multiplied.
The price of public transportation becomes one of many themes that are
shown in the posters carried by the protesters, such as: the money spent
to prepare the country to the 2014 FIFA World Cup, the quality of the
public health and education system and against corruption.
On June 19th the protests achieve their main goal and the mayor of
São Paulo announces the revocation of the increase on the price of pub-
lic transportation. Local governments of other Brazilian capitals such as
Cuiabá, Porto Alegre, Recife and João Pessoa had already done the same
thing. But the protests did not cease.
The third moment of the protests begins here, when the main
demand was already accomplished, but the protests continued. June
20th marks the biggest protest day, with over one million people on the
streets in 75 cities. The huge numbers indicate the complete heteroge-
neity of the protesters in terms of occupation, political affiliation and
demands.
6 THE BRAZILIAN PROTEST WAVE AND DIGITAL MEDIA: ISSUES … 117
Right after this protest, the MPL, that had been, until this moment,
the main organization to call the protests, announces that they are not
going to continue the mobilization. They had achieved their main goal.
A part of the protesters try to remain on the streets but in a context
that did not have a common goal or common leadership, some extremist
movements start to act violently, beating members of political parties and
unions that tried to participate. A number of Black Bloc demonstrators
began to use property damage tactics and confrontation with the police.
That leads to the decrease of public opinion support to the movement
and the reduction on the number of participants. In different temporali-
ties, the protests faded out before August in all Brazilian cities.
No one doubted how much the mass media acted and tried to build a col-
lective consciousness, a hegemonic thinking. It had ideology, it had side,
and that side is a conservative perspective, a reactionary perspective, a per-
spective of abusive and unrestricted defense of capital.
This very critic and negative view of the media seemed to dominate
the environment of the protests, which turns the use of social media in
a tool to oppose the narrative that this dominant media started to create
about the events.
Rebeca, another participant on the protests, tells us1 that she believes
“the social media had a role of dropping the mask of the press, in a way”.
Talking about the history of the political foundation of Brazilian real-
ity, Nobre (2013) also gives value to the role of social media against the
mass media system:
On one hand, they have taken away from the traditional media the
monopoly of opinion formation and the vocalization of dissatisfaction. It
was not by chance that the traditional media were attacked in many slo-
gans of protest. And, on the other hand, they created their own channels
of coping with the system, leading to revolt on the streets. (p. 3)
What seems interesting here is not really the use of social media as a
platform, but its occupation by a diversity of voices and versions of the
facts. That distinction is important because the traditional media system
also use social media as a platform. Actually a great part of the content
that is shared, commented and liked on social media comes from tradi-
tional media actors. The main difference here, the difference that opens
new possibilities to the use of communication in protest movements is
the proliferation of information producers and disseminators.
The second communication centre that interests us here is the com-
munication channels of the movement itself. This channels were mainly,
but not exclusively, related to the MPL movement. Diego, member of
the MPL, remembers that, in 2013, the movement had its website and
profiles on Twitter and Facebook. They also had partners, such as the
Independent Media Centre (CMI) that produced audio-visual content
about the protests and posted on Youtube.
Diego considers that the social media channels of the movement were
mainly important in the publicity of the movement, but not necessarily
in its organization. “The movement is not organized via social networks
6 THE BRAZILIAN PROTEST WAVE AND DIGITAL MEDIA: ISSUES … 119
People who have come [to the MPL] through social networks are arriv-
ing now. Because we achieved a great reach from June 2013. Before we
did not have the same reach on Facebook. No one from social media
approached the movement in June 2013, because it was a very tense
moment.
knew what testimonials we could get. What were the best places to take
pictures”.
Capilé also remembers they used Facebook, Twitter, Youtube, Flickr
and Twitcast, platform in wich they did the livestream. “We used Twitter
to talk with the organized and Facebook with the disorganized”, he
explains.
The work of these independent collectives was very important at the
time not only to cover the protests but also to expose the violent police
action.
The fourth and last information production centre that will be
addressed here is the use of social media by individuals that were, in any
way, posting information about the protests. Diná, one of the protesters
we interviewed,3 said that she thinks “social networks have allowed eve-
ryone to become a political agent”. Although the political impact of this
actions is still to be measured, the communication role they had is clear.
The spread of information between individuals on social networks
was specially important due to the fact that a great part of the protesters
had never participated on a protest. “Social networks were fundamental
because a lot of people had never participated in any protest. I mean, the
guy did not know what to do, he did not know how to go”, claims Diná.
At that moment where the articulation was crucial but had not been
previously prepared, “social networks served as an articulator of move-
ments, of people that were going after organizing themselves”, says
Paulinho Fluxus,4 that also participated on the protests along with his
Pink Shock Tank.
Everton, member of the Arrua Collective that was also on the streets
in 2013, warns5 that, even though the internet was useful to the move-
ment in many ways, it also served “the right wing groups that saw the
potential it had to put people on the streets”. That affirmation in impor-
tant to highlight that technology does not, in any way, act by itself to
induce liberal or conservative political happenings.
but on what they have in common and that even though the multitude
remains multiple, it is not fragmentary, anarchic or incoherent (2005).
Using the concept of multitude, the authors mark a difference
between these protests and two other kinds of protest that were promi-
nent in the twentieth century. According to them, the first one is based
on the identity of the fight, organized under the central leadership of a
party. This one relates mostly to workers movements. And the second
one, that relates mostly to movements of race, gender and sexualities
issues, that is based on the right of each group to manifest their differ-
ences and conduct independently their own fight.
It is interesting to notice that even though the multitude seems to
have a potential for social transformation it may also be caught by a new
regime of exploitation and control. The authors highlight that, to exist,
the multitude needs a political project. They explain that “the depriva-
tion generates anger, indignation and antagonism, but the revolt only
emerges when based on wealth, that is, a surplus of intelligence, experi-
ence, knowledge and desire” (p. 275).
This description matches perfectly with the Brazilian situation in
2013. We can see today that 2013 was the peak of a process of economic
growth and social distribution that started with the first government of
Lula da Silva, in 2003. At that time, Brazil had the lowest unemploy-
ment rate of its history, excellent economic indicators and great part of
the population (something around 40 million people) that had entered
the consumer market on the last years. The number of university stu-
dents had also doubled in ten years.
Diego, one of the protesters interviewed,6 asserts that:
Many of the young people that went to the protests were the first member
of the family that entered the University. To say that they had money is
overestimated, but they were fine as never before. They had 50 reais in
their pocket to get to and from downtown every day. They had money to
militate. Incredibly, there are people who do not have the money to pay
the transport. In São Paulo they are millions.
That perception that protesting was a new activity for many of the
protesters is partially confirmed by the survey done by Ibope (2013) that
shows that 54% of the interviewed declared it was the first time they were
participating in a protest.
6 THE BRAZILIAN PROTEST WAVE AND DIGITAL MEDIA: ISSUES … 125
but also from the social dynamic itself. Harvey uses Lefebvre’s writings
to argue that revolutionary movements are “the spontaneous coming
together in a moment of ‘irruption’, when disparate hererotopic groups
suddenly see, if only for a fleeting moment, the possibilities of the col-
lective action to create something radically different” (2012, p. xvii). In
Lefebvre, heterotopia is viewed as places where there is ‘something dif-
ferent’, in opposition to isotopia that is the rationalized spatial order of
capitalism and the state.
Another relevant question that regards the temporality of the move-
ment is the velocity of the articulation between online and offline
actions. Gomes (2016) highlights that the dynamic of the movement
that was organised online, at first, to take the streets on a posterior
moment, is not a reality anymore. In a context of hyper connexion, these
two processes become simultaneous and interdependent.
Conclusion
The extent of the consequences of the wave of protests analysed here is
still unclear. Researchers and political analysts point to different sets and
kinds of outcomes. Perry Anderson (2013) claims that the 2013 protests
led to the political awaken of a new generation—not only the young, but
also the oppressed; to a better comprehension of the social empower-
ment; and to the questioning of the distorted distribution of public
spending. That seems, indeed to be true and can be attested by the con-
tinuity of the protests during a long period of time and with very impor-
tant political consequences, such as the impeachment of a president.
It is interesting to remember, though, the proposition of Hardt and
Negri (2005) that states that “the multitude seems to have a poten-
tial for social transformation it may also be caught by a new regime of
exploitation and control”. The development of the Brazilian protests
may perhaps be considered one of those cases whereas the multitude of
claims that were on the streets in 2013 and the demands against the cor-
ruption in the country that guided the protests pro Dilma Rousseff’s
impeachment did not find institutional answers. In addition, there was
a invigoration of conservative tendencies that tried to politically appro-
priate the dissatisfaction. Although during the 2013 protests, 94% of
the protesters believed they would achieve the changes they claimed
130 N. Santos
(Ibope 2013), there was no improvement in most of the problems that were
pointed out on the streets and there were even setbacks in some of them.
What is clear to us is the crucial role that digital media played in the
Brazilian protests. More than that, the complexity of the media use by
the various actors that were involved in the movement still need to be
profoundly analyzed. The simplistic dichotomies such as mass media ver-
sus social media and mainstream media versus alternative media do not
account anymore (if they ever did) for the diversity of relations, uses and
overlaps that can be identified.
Further research is needed to deepen the analytical framework of this
phenomena, which will certainly be useful in future occasions. Specially
in moments like this beginning of 2017, where many political contexts,
including countries with recognized democracies, seem instable and
point to more popular protests arousing at any moment.
Notes
1. Interview done by the author on April 28th 2016.
2. Interview done by the author on November 17th 2016.
3. Interview done by the author on April 25th 2016.
4. Interview done by the author on April 27th 2016.
5. Interview done by the author on May 5th 2016.
6. Interview done by the author on January 19th 2017.
References
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p.E2.
Bennett, W. L., & Segerberg, A. (2012). The logic of connective action: Digital media
and the personalization of contentious politics. Information, Communication &
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6 THE BRAZILIAN PROTEST WAVE AND DIGITAL MEDIA: ISSUES … 131
Introduction
Since late 1970, Colombia has witnessed attempts to establish contexts
that would help resolve the armed conflict in the country. Historically,
the search for peace has achieved a set of milestones that should be men-
tioned as a summary of this process:
This chapter is the result of support from the Media and Mediations Observatory
of the Faculty of Social and Human Sciences at the Universidad Autónoma del
Caribe and the Education Faculty of the International University of La Rioja.
E. Said-Hung (*)
International University of La Rioja, Calle San Joaquin 8, 2.,
28220 Madrid, España
e-mail: esaidh@gmail.com
D. Luquetta-Cediel
Universidad Autónoma del Caribe, Calle 3B # Transversal 3B – 311Torre
D 204Ciudad del Mar-Corredor Universitario, Barranquilla, Atlántico,
Colombia
e-mail: dluquetta@hotmail.com
• The 1982 adoption of the General Amnesty Law and the repeal
of the Security Statute by the government of Julio César Turbay
(1978–1982).
• The initiation of the process of “ceasefire, truce and peace” between
the Revolutionary Armed Forces of Colombia (FARC) and the
government of Belisario Betancur (1982–1984). This process
became the Agreement of La Uribe, which was suspended in late
1990 amid a social context of increasing violence.
• During the 1990s, at least 4 attempts at dialogue were made under
the mandates of Presidents César Gaviria (1990–1994), Ernesto
Samper (1994–1998) and Andrés Pastrana (1998–2002).
• In the 2000s, during the administration of Andrés Pastrana,
attempts were made to re-launch peace negotiations with the active
participation of several United Nations member countries as media-
tors. Participants included Sweden, Norway, Italy, Spain, France
and the Vatican.
After multiple failed attempts over the past 30 years, in September 2012,
official approval was given to begin the “Dialogues of Peace in Havana,
Cuba” between the FARC and the Colombian government under
President Juan Manuel Santos. The process has not been without con-
troversy between its supporters and opponents.
If anything can be said to characterize the armed conflict in
Colombia, it is the use of violence as a political instrument (López,
Amalio and Duran 2015 ; Jaramillo 2015). According to Colombian
authors, such as Barón (2002) and Jaramillo (2006), the use of violence
has been preceded by the use of the communication channels available to
the involved parties to legitimize various actors (e.g., the State, using the
authority granted by the control and exercise of the standards imposed
in democratic systems) and actions (e.g., in the case of armed groups,
the self-legitimacy of their violent acts) and to protect these actors from
accusations based on the ethics of responsible conviction or convinced
responsibility (Cortina 1996; Sabucedo et al. 2004). In addition, com-
munication channels have been used to maintain a positive public image
of those who perform violent acts by attributing blame to the other
group(s) (Pettigrew 1979; Bar-Tal 2000). This practice has resulted in
increasing depersonalization of victims and asymmetric recovery from
the suffering that has been occurring over more than 50 years of violence
(Sabucedo et al. 2003; Sabucedo et al. 2004).
7 SOCIAL NETWORKS, CYBERDEMOCRACY AND SOCIAL CONFLICT … 135
Exploratory Results
In addressing each of these case studies, with one exception (the group
“No Más FARC”, whose administrators do not have a clear affiliation
with a political party or social organization established in Colombia),
we could perceive how digital scenarios were created and managed by
formally constituted agents of social power (e.g., Colombian social
1 Facebook groups analyzed in this article are: Delegación de Paz FARC EP Somos Todos
2 Many of the contents published in the analyzed groups are oriented to criticize the role
of the Colombian President, Juan Manuel Santos; to show support for the peace process
brought forward by the Colombian Government with the FARC and the announcement of
news related to the negotiation by both parties.
7 SOCIAL NETWORKS, CYBERDEMOCRACY AND SOCIAL CONFLICT … 141
Final Thoughts
As noted at the beginning of this chapter, for more than five decades,
Colombia has been characterized by a social context of violence. This
problem has necessitated the promotion of debate scenarios to help bet-
ter understand the impact of alternative communication scenarios or
nanomedia (Downing 2011). The goal of such scenarios is to increase
deliberation and mobilization within the democratic system of the
country.
The exploratory case study data delineate an environment character-
ized by the appropriation of contemporary digital scenarios by active
minorities (Moscovici 1991). These minorities use the digital scenarios
to discredit the positions of their political opponents on the Havana
peace talks. This outcome reaffirms the practice of the dominant media
in Colombia over the 50 years of armed conflict. During this period,
the dominant paradigm has revolved around political violence as a road
map for the fate of Colombia and the failed socialization and subsequent
polarization of the actors who dominate Colombian society with respect
142 E. Said-Hung and D. Luquetta-Cediel
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144 E. Said-Hung and D. Luquetta-Cediel
Communication in Movement
and Techno-Political Media Networks:
the case of Mexico
C.A.R. Cano (*)
Departamento de Ciencias de la Comunicación y Diseño, Universidad
Autónoma Metropolitana unidad Cuajimalpa, Ciudad de México, México
e-mail: cesararcano@gmail.com
Context
Mexico is a country full of political struggles. When the Institutional
Revolutionary Party’s (PRI) 71 year one-party regime (Woldenberg
2012) finally came to an end in 2000, it was replaced by a right wing
government that failed to bring social and economic prosperity. By con-
trast, even with the return of the PRI in 2012; poverty and inequal-
ity have grown (Esquivel 2015) as well as drug violence (Secretariado
Ejecutivo del Sistema Nacional de Seguridad Pública 2016).
In recent years, causes related to enforced disappearances of persons
are common. Social mobilizations of indigenous people, journalists,
communities affected by macro projects whether in the city or country,
radio broadcasting audiences, protests against public policies or govern-
ment officials, against the increase of femicides, etcetera, have taken over
the urban and digital spaces.
After the Zapatista movement, the most representative protests in
Mexico have been the student mobilization #YoSoy132 in 2012 dur-
ing the electoral period against the ‘imposition’ of the current President
Enrique Peña Nieto, and the protest in September 2014 against the vio-
lent missing of 43 students from the rural teachers training college of
Ayotzinapa, in the city of Iguala, state of Guerrero, by local police mem-
bers along with members of the organized crime.
At least from 2009 several digital users have raised their voices in
social media platforms for different reasons.
For example, in 2009 and 2010 the movement Guardería ABC
demanded justice for the death of 49 children because of a fire in a pub-
lic nursery in the state of Sonora, with public officials implicated. In
2011, the Movement for Peace with Justice and Dignity promoted a
massive Peace March to protest the violence and drug related murders
across the country.
In 2012, an electoral year, several protests were carried out against
the return of the PRI to the Presidency, mainly through the hashtags
#YoSoy132, #MarchaAntiEPN and #1Dmx. In 2013 the #PosMeSalto
movement called for civil disobedience actions because of the increase of
the subway fares in Mexico City.
150 C.A.R. Cano
Theoretical Framework
In the Latin American context the new forms of media participation are
a response to at least three particular situations: media concentration and
TV monopolies (Huerta-Wong and Gómez García 2013), the low qual-
ity and quantity of public media, and the complicity of the press with
politicians and factual powers regarding public procedures—the propa-
ganda model as Herman and Chomsky claimed (2010).
There has been a historic structural failure in terms of the right to
communicate and therefore to search, receive, and broadcast information
among most of the Latin American societies; consequently, this paper
suggests the use of communication in movement, as a term to define the
new media players that expose social conflicts and human rights issues in
Mexico.
Moreover, the idea of communication in movement could be useful
as a term to understand the media structures in the techno-political sce-
nario and therefore as an element of the communicology of the South’s
8 COMMUNICATION IN MOVEMENT AND TECHNO-POLITICAL MEDIA … 151
new conceptual schemes (Sierra 2014), though that notion does not nec-
essarily imply the exclusivity of cyberspace, as for example in the case of
community radio stations that have existed for some time now. However,
thanks to the online space, this kind of informational action has grown
exponentially.
But before explaining with deeper level of detail such a proposal, it
is necessary to understand the idea of societies in movement (Zibechi
2007), which describes the determination of social groups to grant
themselves the rights that have been partially or completely denied to
them. It is an idea that implies the emancipation from institutions that
failed in guaranteeing them such rights.
Zibechi describes such societies using three examples: health, educa-
tion, and production systems, and explains the stand-alone and working-
class approaches to gaining the rights not granted to them. The concrete
cases are the traditional healers in rural communities, schools of los cara-
coles Zapatistas, and the takeover of factories in Latin America.
In that context, communication in movement is a term used to
explain how social actors, both individual and collective, have decided to
exercise their rights to search, receive, and broadcast information, creat-
ing media spaces over multiple platforms on the Internet, and in doing
so, fostering information plurality and the visibility of alternative agendas
in cyberspace.
The idea of multi-platform means that such media uses many kinds of
websites to spread their agendas: websites, blogs, or social media spaces.
This is an important feature of the communication in movement phe-
nomenon; such techno-plasticity provides enough strength to resist the
eventual shutdown of any cyber platform.
As we know, being part of a corporate new global media industry sce-
nario based on algorithmic gatekeeping (Morozov 2014), commodifica-
tion of social interaction, and in a surveillant assemblage (Haggerty and
Ericson 2000), the most popular social media are co-opted by commer-
cial and control policy interests. That is why free software and any other
liberating tool have become crucial nowadays.
However, as Gravante and Poma pointed out following Martín-
Barbero and De Certeau, political appropriation of Communication and
Information platforms imply cultural mediations and everyday tactics to
resignify technology (2013).
Another important feature of the communication in movement
notion is the grid structure that is possible to achieve if the different
152 C.A.R. Cano
media link one to one another. That is why we think in terms of techno-
political media networks, which is not only a theoretical perspective
but also a realistic one: the interaction on cyberspace is articulated in
networks. Not necessarily based on strong ties, by the way; but as it is
known since Granovetter findings (1983), weak ties could be the key fac-
tor for the integration of communities.
To sum up, we need to reflect upon the new media ecosystem and
the appropriation of technologies as a new gateway to collective action
by creating informational counter power thru techno-political media net-
works, strong enough to dispute the manufactured agenda created by
mainstream media.
The idea of techno-political media networks is an empirical variable to
explain a theoretical one. Melluci’s proposal of a two-pole model latency
and visibility is a key notion to understand social movements nowadays
(1999).
The Italian author explains latency as a sort of submerge lab for antag-
onism and innovation while visibility shows the public rise of that dis-
content and energy creating the possibility of alternative cultural models.
Latency means to fuel visibility with solidarity resources and a cultural
structure for mobilization; and it is composed of submerged networks.
Trying to adapt the model of latency-visibility to techno-political sce-
narios is challenging. There is no doubt that the moment of visibility
takes place when the social outbreak is exposed on cyberspace and in the
streets like in the Indignados movement.
This paper explores how latency could be understood in this context.
One of the most peculiar features of the new grid structure on cyber-
space is the multiplicity of voices. Political actors are now not only main-
stream media and professional politicians, but also citizens, human rights
activists, militants, public figures, and even scholars. The constant pres-
ence of producers and consumers of content, build up a latent setting
structurally ready for contentious scenarios. The proposal is that this
latent setting is made up of techno-political media networks.
Methodology
The research done on the case study for this paper, techno-political
media networks scenario in Mexico, was drawn from a methodological
proposal based on Social Network Analysis (SNA), which is an investi-
gation technique that “emerged as a set of methods for the analysis of
social structures” with emphasis on relational data (Scott 2000, p. 38).
The choice of method was due to the current centrality of social network
platforms as new media environments in cyberspace and therefore because
of the urgency to look for theoretical perspectives and empirical analysis of
the communicative features and relational settings within these networks.
154 C.A.R. Cano
Stage 1
In order to prove or refute that techno-political media networks exist, we
first did an exploratory analysis in other contexts.
1 According to graph theory, degree refers to the number of links of a node, network
diameter is the longest of all calculated shortest paths between two nodes, and modularity
is a function that shows the division of a network into communities.
8 COMMUNICATION IN MOVEMENT AND TECHNO-POLITICAL MEDIA … 155
#YoSoy132 (Mexico)
The media network from the Facebook page #YoSoy132 obtained on
November 1, 2015, had a depth level of 2, giving a wider landscape with
a total of 2081 nodes, 25191 links, an average degree of 24.21, with a
network diameter of 4, and a modularity factor of 0.512. In order to get
a clearer point of view from this network, we used a degree filter that
showed us the main nodes only (see Fig. 8.2).
It turned out that the network was conformed by four commu-
nities. The first one was related with the Mexican movement pages,
such as #YoSoy132 itself, in addition to #YoSoy132Media, Más de
131 and Yo Soy 132. The second community showed a network of
Mexican media with both mainstream (Aristegui Noticias, La Jornada,
156 C.A.R. Cano
Fig. 8.1 Occupy Wall St. Page Like Network, elaborated by the author
links. The average degree was 36.101, the network diameter was 5 and
the modularity factor was 0.224.
Thanks to the detection of modularity, we could manage to iden-
tify three big communities led by the pages acampadabcn, Spanish
Revolution and 15M: Marcha Bruselas, respectively. By in-degree the
Facebook pages highlighted were Spanish Revolution (140), acam-
padasol (112), Acampadabcn (112), Juventud Sin Futuro (93), and
Periódico Diagonal (79).
The content of three communities was related to: (1) the occupation
of urban spaces, that they called Acampadas, with single pages of cities
across the country, like for example in Valencia, Murcia and Barcelona;
(2) A mix of accounts related to the #15m movement in general, includ-
ing Spanish Revolution, Juventud SIN futuro, acampadasol, Afectados
por la Hipoteca and Periódico Diagonal; and (3) Accounts linked to the
international sector of the movement, for example European Revolution,
Occupy Wall St., DEMOCRACIA REAL YA !! CHILE, Take the Square
158 C.A.R. Cano
and 15M: Marcha Bruselas. In this last community also appeared the
page Democracia real YA! Madrid.
From the most relevant pages that appeared in this network, Periódico
Diagonal seemed to be the only one belonging to a mainstream media,
however the information on its Facebook profile indicate that: Diagonal
is a critical and independent newspaper, with neither directors nor
bosses, based upon the help of thousands of people who are subscribed
and those who support with donations or collaborations (2016).
Soccer Cup 2014 and the Olympic Games 2016, which both took place
in Brazil, as well as the recent impeachment of the President Dilma
Rouseff. As we later understood, the collection of the data was only a
rudimentary exercise to come close to the Brazilian techno political situ-
ation although it allowed us to get an interesting insight into what was
going on.
The network had 394 nodes and 3670 links, with an average degree
of 18.629, a network diameter of 6 and 0.32 as modularity. The
pages with a higher in-degree were Mídia Ninja, Black Bloc RJ (52),
Anonymous Rio (52), Mariachi (52), and Advogados Ativistas (49).
At least four communities within this network were detected. The first
one led by Mídia Ninja, Comitê Popular Rio Copa e Olimpíadas, Anistia
Internacional Brasil and the page Mães de Maio. The second commu-
nity was guided by media activism collective Mariachi, Black Bloc RJ—
Rio de Janeiro-, and Mídia Independente Coletiva-MIC, among others.
Anonymous Rio, Advogados Ativistas, and AnonymousBrasil mainly
composed the third community. And finally, in the fourth community
160 C.A.R. Cano
Stage 2
During this phase a first outline was explored by creating a sample net-
work of seven individual networks composed by the Facebook pages
related to #YoSoy132 mexican movement with the higher number of
likes (see Fig. 8.5): Yo Soy 132 (200128 likes), #YoSoy132 (126521
likes), Más de 131 (35285 likes), #YoSoy132Media (29132 likes),
#YoSoy132 Mundial (27548 likes), Acampada Revolución 132 (20058
likes) and Artistas Aliados #YoSoy132 (15796 likes).
Secondly, in order to analyse the techno-political media networks sce-
nario in Mexico, we generate and explore two random but relevant net-
work examples drawn from the Facebook pages #YoSoy132 (2015) and
Centro Prodh (2016).
#YoSoy132 Mega-Network was made up from a snowball sampling.
First, we extracted a level 1 network of a seed page (#YoSoy132) and
8 COMMUNICATION IN MOVEMENT AND TECHNO-POLITICAL MEDIA … 161
then we chose the page within such network with the highest interme-
diation centrality. Then we did exactly the same procedure: extract a level
1 network of such page and chose the page within the network with the
highest intermediation centrality. And so on until we reached 20 net-
works (see Table 8.1).
Those 20 individual networks were added up into a collective network
through Gephi software. We get a mega network, called #YoSoy132
Mega-Network 2 with 954 nodes and 4008 links, a network diameter
of 7, an average grade of 8.403 and a modularity factor of 0.572 (see
Fig. 8.6).
An important issue about #YoSoy132 Mega-Network was the pres-
ence of central nodes different from the 20 pages that conformed such
network. The new relevant nodes were all related with media pages:
Aristegui Noticias, Revista Proceso, La Jornada, Sin Embargo MX,
Rompeviento TV and Animal Político. This was because such nodes were
central on different networks at a time.
162 C.A.R. Cano
Stage 3
Once we obtained both techno-political media networks, #YoSoy132
Mega-Network and Centro Prodh Mega-Network, the analysis came
basically upon the relevance of three factors: actors (nodes), communities
and topics (modularity).
8 COMMUNICATION IN MOVEMENT AND TECHNO-POLITICAL MEDIA … 163
Actors
The more outstanding actors were selected with the criterion of higher
in-degree.
The first ten nodes with the higher in-degree from #YoSoy132 Mega-
Network were, in that order, the Facebook pages from La Jornada (105),
Revista Proceso (76), Amnistía Internacional México (74), Más de 131
(67), Desinformémonos (66), Animal Político (53), Aristegui Noticias
(51), Centro Prodh (50), #YoSoy132 (47) and Fundar México (44).
The first ten nodes with the higher in-degree from Centro Prodh
Mega-Network were, in that order, the Facebook pages Amnistía
164 C.A.R. Cano
Communities and Topics
The communities from #YoSoy132 Mega-Network produced a strongly
atomized scenario conformed by each one of the 20 networks that were
part of it.
Despite that, we observed individual pages related with at least
three topics: human rights, migrants and enforced disappearances. The
Fig. 8.8 below represents how the pages consider themselves according
to Facebook category possibilities.
In contrast, the communities from Centro Prodh Mega-Network
showed us a more complex scenario by not existing merely based upon
the centrality of one page. Therefore, we were able to detect communi-
ties by topic. Also, we considered it important to present a graph of how
166 C.A.R. Cano
Conclusions
As for the empirical analysis, the existence of submerged networks
(Melucci 1999) as techno-political media networks was proven, a key
element in order to understand political participation online.
For the Italian author, in announcing that a better world is possible
social movements offer a ground for external action to solidarity net-
works that live in different areas of society and share the desire for cul-
tural investment and symbolic change of the system.
168 C.A.R. Cano
Table 8.2 (continued)
(continued)
170 C.A.R. Cano
Table 8.2 (continued)
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CHAPTER 9
#CompartirNoEsDelito: Creating
Counter-Hegemonic Spaces
Online for Alternative Production
and Dissemination of Scientific Knowledge
J.-M. Chenou (*)
Universidad de los Andes, Cra 1 #18A-12 , Ed. Franco, G. 324, Bogotá,
Bogotá, Colombia
e-mail: jm.chenou@uniandes.edu.co
R.A. Castiblanco Carrasco
Universidad de los Andes, Cra 70c # 2-20 sur Apto 509, Bogotá, Bogotá,
Colombia
e-mail: arcasca@yahoo.es
From the very beginning of the campaign, the Gómez case went viral
in the “virtual public sphere” (Ribeiro 2002). Internet users debated
what was generally considered to be an unusual and unjust case, as the
sharing of information is considered to be an everyday act on the web.
Thus, the campaign’s name reflected the views of the internet commu-
nity, which opposed the litigation.
Another aspect that encouraged debate was the fact that Diego faced
a possible prison sentence if found guilty. In a country like Colombia,
where the judicial system is undermined by illegal practices, the fact that
someone might end up in prison for sharing something on the internet
generated indignation.
Diego’s case also received national and international coverage in
media outlets such as, in Colombia, El Tiempo, El Espectador, Blu Radio,
Caracol Radio, the Revista Semana and, internationally, Newsweek, the
Open Policy Network, The Guardian, Boing Boing and ScienceInsider (see
Fig. 9.1). This wide circulation of the news suggests that the case was
important and unusual, not only in Colombia but also in the rest of the
world, as it reflected tensions concerning access and the right to knowl-
edge and the status of digital information in the contemporary world.
The Compartir no es delito campaign sought vindication for Diego
and was more practical than ideological. In other words, it centred on
the practices and needs associated with access rather than on political
objectives. It spawned “dissident political practices” that demanded open
Methodology
The process that transformed local practices of resistance into an online
transnational social movement is analysed in the following sections using
three principal methodological tools.
First, the study utilises an anthropological examination of the cam-
paign. To do so, the ethnographical field work recurs directly to those
involved, in order to understand social phenomena (Guber 2001). This
approach permits the creation of a process of description/interpretation
(Jacobson 1991) of social practices allowing, thereby, power structures
to be examined. A focus on social subjects or actors does not imply a
reductionist or trivial analysis. On the contrary, the data obtained from
the ethnographic work is located and problematised in historical con-
text, within a geopolitics of knowledge and with reference to the global
ideological panorama (Wodak and Meyer 2015). In this case, the ethno-
graphic perspective consists of interviews, written documents in the pub-
lic sphere, the specific iconography of the campaign designed to mobilise
support, and the perceptions of those involved in the campaign. The
analysis seeks to locate these discourses within the different existing ideo-
logical approaches to knowledge in the digital era: the commodification
of knowledge as a key aspect of the neoliberal project, the social use of
knowledge, and libertarian positions that question the notion of intel-
lectual property.
In order, then, to record the direct perceptions of people involved in
the campaign, the chapter uses three in-depth interviews with key actors.
First, Diego Gómez, the initiator and raison d’être of the campaign,1
and second, with members of the institutional driver of the campaign:
the Fundación Karisma. Two interviews were conducted with different
members of the foundation in order to understand its role in the trans-
formation of an isolated practice of micro-resistance into an international
campaign on access to knowledge.2,3
Finally, the chapter maps the campaign by carrying out an analysis of
social networks. Social Network Analysis is particularly useful for exam-
ining online campaigns (Kazienko and Chawla 2015). First, the authors
used NodeXL software to analyse 1708 tweets sent between 8 and 17
August with the hashtag #CompartirNoEsDelito. This provided a snap-
shot of the network of campaign participants who used Twitter. This was
complemented by an examination of the network of hyperlinks directed
to a number of web pages that were key to the campaign. The pages
9 #COMPARTIRNOESDELITO: CREATING COUNTER-HEGEMONIC SPACES … 183
The campaign converted Diego’s case into a national and global political
discourse, entering into conflict with the dominant models of access to
knowledge.
Open Access
Thus, the campaign grew from a defence of Diego to insisting on the
need for practical approaches and policies designed to ensure open
access to scientific knowledge which, if they existed in the Colombian or
international context, would avoid situations such as those Diego faced.
9 #COMPARTIRNOESDELITO: CREATING COUNTER-HEGEMONIC SPACES … 185
fact that the case drew attention to the need to reform copyright laws in
the digital context, an area in which there is a degree of ambiguity when
it comes to differentiating between digital practices such as those associ-
ated with free culture, and piracy, which is identified with theft or the
usurpation of rights.
The EFF supported Diego’s case from the US (see Fig. 9.6), creating
an alternative campaign on its website called “Stand with Diego” for the
purpose. In parallel with the FK’s campaign the EFF’s page explained
the case and invited internet users to sign a petition titled, “Let´s stand
9 #COMPARTIRNOESDELITO: CREATING COUNTER-HEGEMONIC SPACES … 189
Despite its very local origins and the fact it was based in the Global
South, the campaign dealt with essential matters concerning the function
played by knowledge in a knowledge-based economy.
9 #COMPARTIRNOESDELITO: CREATING COUNTER-HEGEMONIC SPACES … 191
Conclusions
The case of Diego Gómez and the subsequent development of the
Compartir no es delito campaign by the Fundación Karisma encouraged a
debate on the question of open access and the role of knowledge in con-
temporary society, both in Colombia and internationally.
The campaign and the social mobilisation through Twitter were,
according to the terms advanced in this text “political practices in favour
of open access to information”, which, emerging from micro-practices
“from below” (Young 2003) or from the “Global South” (Ribeiro 2007;
9 #COMPARTIRNOESDELITO: CREATING COUNTER-HEGEMONIC SPACES … 195
Notes
1. Interview with Diego Gómez by Armando Castilblanco, 7 May 2016.
2. Interview with María Juliana Soto, researcher, and Nathalie Espitia Díaz,
coordinator of the area of communications, Fundación Karisma, by
Armando Castilblanco, 9 September 2016.
3. Interview with Carolina Botero Cabrera, Director, Fundación Karisma, by
the authors, 16 September 2016.
196 J.-M. CHENOU AND R.A. CASTIBLANCO CARRASCO
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CHAPTER 10
A.L.N. de Sousa (*)
Autonomous University of Barcelona, Barcelona, Spain
e-mail: anabetune@gmail.com
A.L.N. de Sousa
Federal University of Rio de Janeiro, Rio de Janeiro, Brazil
M. Canavarro
University of Porto/Inesc-Tec, U.Porto, Rua Dr. Roberto Frias, 4200–465
Porto, Porto, Portugal
1 http://g1.globo.com/educacao/noticia/pelo-menos-21-estados-tem-escolas-e-institu-
tos-ocupados-por-estudantes.ghtml.
10 #OCUPAESCOLA: MEDIA ACTIVISM AND THE MOVEMENT … 201
2 In data and information retrieval, different senses of time may be considered such as the
query time (when data is collected) and the focus time. As Campos et al. (2014) explain, “in
the web context, focus time is the time mentioned or implicitly referred to in the content of
web pages. (…) focus time should be represented by a set of time intervals rather than as a
single point in time” (15:6).
3 Users identification and metadata are anonymized by default by Netvizz.
202 A.L.N. de Sousa and M. Canavarro
Page type Posts with video Posts published by pages Posts published by users
The query type 2 generated two data sets compiling statistics and rela-
tions of a network of 162 core pages selected by observational criteria
based on its activity on #OcupaEscola’s Facebook spaces. The platform’s
feature of recommending similar pages also helped to find and to add
more related pages to this mapping effort. All pages selected for the
video analysis based on the query type 1 were also included in this sec-
ond group of pages. For the network analysis, we assumed the previously
described categorisation as Hub pages and Satellite pages as we will see
in subsequent sections.
The data gathered on the query type 2 was processed on Gephi in
order to provide aerial views of the #OcupaEscola network of relations
on Facebook. Pages are represented as nodes and the edges are page-
like relations (“who follows who”) among them. The visual outcome
is social graphs (see Figs. 10.3, 10.4, 10.5 and 10.6), which work like
topographical views of physical landscapes, offering a still picture of the
digital landscape formed by actors relations on Facebook at the time
10 #OCUPAESCOLA: MEDIA ACTIVISM AND THE MOVEMENT … 203
of data extraction. Thus, the focus time for the query type 2 is just the
same as the query time. We collected this data in October 2016 in order
to observe topological and mesoscale factors of the network created by
#OcupaEscola in its first phase, during the asynchronous mobilizations at
the state-level.
The query type 2 compiles data into two different though related data
sets that provide statistics and network relations: the first data set gathers
the 162 core pages seen with a one-degree distance, which generates 230
edges (pagelikes in any direction); the second data set targets the same
162 pages but adds up all Facebook pages that have established an edge
with them. Thus, the 509 pages compiled into this data set are either: (i)
one of the 162 core-pages or (ii) following or being followed by at least
one of these 162 pages. They generated together 1,579 edges. This is a
2-degree representation of a network and it gives some clues on the net-
work’s capillarity and its potential for information diffusion.
Digital Narratives
Once scarce, the possibility to narrate the world is now an accessi-
ble good (Couldry 2008; Antoun and Malini 2013), and capable of
operating outside of the mainstream media (Couldry 2008), imply-
ing on changes in the representation of the world. Antoun and Malini
(2013) point out that the main characteristic of this type of narrative is
its democratizing aspect: “nowadays, the capacity to narrate the world
belongs to everyone” (p. 248). They highlight that “storytelling net-
works” are widely shared, promoting multiple voices and points of view,
from many to many, and generating conflictive, subjective and perspec-
tivist narrations on the same event. Accordingly to Alexander (2011), a
new type of online video is emerging through digital narratives, which
allows an immersion into our daily lives.
During and following the recent wave of protests around the world
(2010–2016), an activism-oriented video has arisen as a central form of
narrative to understand protest dynamics. This type of video is made to
be published online and to spread onto the social media ecosystem of
platforms. Not rarely, citizens get involved in the storytelling itself, by
interchanging information to build a “narration of many”, which “makes
life and narratives the conductors of the real time, not by the means of
stopping the time, but by appropriating it and re-territorializing it as
a coordinator of the narrative on the collective action” (Antoun and
Malini 2013, p. 188).
10 #OCUPAESCOLA: MEDIA ACTIVISM AND THE MOVEMENT … 207
Call for collaborations were the most frequent type of video categorised
at Unity. Also, many videos showed a significant number of students
at street demonstrations, or working together on the school’s facilities
improvements, or even performing at the occupied schools.
Accordingly to Tilly (2006, p. 291), “chanting” is an activity that
expresses unity and helps to build more cohesion. The #OcupaEscola
network relied on songs and slogans that were collectively chanted as a
true mark of the movement. Different songs were composed or remixed
at the occupations as some of the spontaneous activities to “kill the
time” were actual musical gigs and the pages usually posted videos to
register these moments. A video published by “Ocupa Adauto”10 (#17 in
50 of Satellite pages), for instance, features dozens of students chanting
and singing common songs at the movement or composed/remixed at
their occupation at school.
Perhaps the most interesting case is the protest chant performed by
theatre students at downtown Rio which went viral at a number of occu-
pied schools though not without an ever-changing local seasoning. The
original song was parodied in diverse ways as students included particu-
lar claims addressed to local authorities. Videos posted by “Ocupa Nova
Cidade”11 (#26 in 50 of Satellite pages) and “Ocupação João Mattos
Escolas”12 (#1 in 50 of Satellite pages) are examples of the customised
chant that spread around the #OcupaEscola network.
The Number was the least displayed WUNC factor on the videos’ sto-
rytelling unless when they showed images of high attendance of street
demonstrations called by the movement. Mostly, videos which displayed
the factor Number also count on the factor Unity. This category’s images
also show the students acting together, performing on artistic presenta-
tions or explaining the reasons of the movement in a call for the outside
community’s support. Some personal testimonies seek to motivate new
occupations at other schools. Nevertheless, the WUNC factor Number
can be easily measured by data provided on users’ engagement and the
com/1680233622219486/posts/1693199030922945.
12 Video published on May 5, 2016. Available at: http://www.facebook.
com/578542045638974/posts/579752585517920.
210 A.L.N. de Sousa and M. Canavarro
naofechemminhaescola/videos/1497174070577555.
10 #OCUPAESCOLA: MEDIA ACTIVISM AND THE MOVEMENT … 211
As for the satellite pages, the Worthiness was the main WUNC factor
displayed on the analysed videos (30.16%). As mentioned before, they
portrayed the daily life at the school during the occupation as well as
the students’ claims and the community support to the movement. As a
feature of a satellite page, this kind of content was often targeted at local
audiences, such as neighbours and parents in order to convince them to
actively support the occupation. Though the strengthening of the previ-
ous WUNC factors—Commitment and Worthiness—may result in more
Unity, this factor appears with more impact on 26.98% of the analysed
content while the Number represented 19.05%.
Fig. 10.3 Hub pages show high indegree. This graph considers the 112 nodes
that constitute the giant component of the 1-degree network. That means 68.7%
of the total network (nodes size = indegree; nodes colors manually = hub pages
in black and others pages in gray)
which may indicate some kind of external recognition of its relevance for
that network information diffusion.
Based on the seminal ideas by Barabasi (1999), a number of authors
have discussed the preferential attachment property which attracts
more connections to already well-connected nodes. For the analysis
of a social movement network, it is important to note that the “use
of the Internet is ‘shaping the movement on its own web-like image’,
with the hubs at the centre of activities, and the spokes ‘that link to
other centres, which are autonomous but interconnected” (della Porta
2013, p. 32).
Fig. 10.4 Connectedness and Unity: hub pages play a relevant role in link-
ing nodes at the 2-degree network’s giant component, which gathers 476 nodes
(93.5% of the total network). Graph: directed network; gephi layout = Force
Atlas 2; size nodes = indegree; nodes colors = strongly-connected ID (black rep-
resents the most connected nodes while lighter grey indicates the least connected
nodes in the giant component). Data collected in October, 21, 2016
10 #OCUPAESCOLA: MEDIA ACTIVISM AND THE MOVEMENT … 215
We have analysed the WUNC factors Numbers and Unity from a net-
work perspective by taking into account the relations between the pages
that constitute #OcupaEscola network. However, the network should
not be analysed only in relation to itself. It is important to find external
factors that show its evolution in the overall context. The number of fol-
lowers is an important external factor that suggests how a page’s popu-
larity evolve with time. The network data collected on October 9, 2016
gathers nearly 532,000 followers that are potentially reachable by the
cascade of information typical of the networked flow. On November 17,
2016, that number jumps to approximately 828,600 individuals, that is,
a 55.75% increase (note that we are not considering unique users exclu-
sively but the absolute number of pages’ followers).
An increase in the quantity and popularity of pages created by the soli-
darity network around the movement is also a sign of the community’s
Commitment with and sense of Worthiness for #OcupaEscola. Some of
the Hub pages identified in this research do not produce content directly
from the occupied schools. Instead, they share publications by other pages
who upload from onsite. They are channels exclusively created to help to
spread information, to mobilise people, to keep the movement strong and
to ensure some level of safety since they provide the students an increasing
visibility while strengthening the movement’s WUNC display.
Conclusions
From a technopolitical perspective, our analysis has taken into account ref-
erences on the digital layer of #OcupaEscola mobilisation, where the story-
telling built on the physical layer circulates and is collectively appropriated
while it spreads around. Taking the classical WUNC concept proposed by
Tilly, we link these two layers into an analysis of #OcupaEscola evolution
during its first year of existence. The results corroborate the real-world
evidence that the movement has strengthened since the first steps in São
Paulo, with a national wave of mobilisations in a one-year time window.
Regarding online video activism and social media activism, we point
out that these types of communicative practices are capable of involving
large audiences in a conversation related to the movement’s struggles and
claims. Our data sets collected about 17,000 comments only in the top-
100 analysed videos, suggesting that audiovisual content is a powerful
tool for activist digital narratives. Further studies and content analysis are
needed to better comprehend how the cascade of users activity unfolds.
10 #OCUPAESCOLA: MEDIA ACTIVISM AND THE MOVEMENT … 219
References
Alexander, B. (2011). The new digital storytelling: Creating narratives with new
media. Santa Barbara, CA: Praeger.
Antoun, H., & Malini, F. (2013). A internet e a rua: ciberativismo e mobilização
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220 A.L.N. de Sousa and M. Canavarro
E J
Echevarría, Javier, 3 Jornadas de Junho (June Journeys),
E-government, 44 113, 114, 117, 120
Emotional aspects, 56 Journalism, 95–97, 99, 101–103, 106
Emotional contagious, 200
Emotional dimensions, 19, 23, 24
Empowerment, 18, 19, 30, 31, 34, 35 K
Escuela de Datos (School of Data), 101 Knowledge-based economy, 180, 190,
192–195
F
Facebook, 117–120, 122, 139–141, L
200–204, 207, 210, 212, 213 Latin American cyberspace, 151
FARC, 134, 139–141 Latin American School of
Flickr, 120 Communication (ELACOM),
Free acces, 179, 190 18, 33
Free Pass Movement (Movimento Passe Latin American social movements, 36,
Livre—MPL), 115 48, 50, 53
Fundación Karisma, 177, 182, 183,
194
M
Macroscopic block, 204
G Media activism, 218
Geoactivism, 99, 101 Media appropriation processes, 22, 25
Geojournalism, 99, 103, 104, 106 Media Networks, 152–155, 160, 162,
167, 170, 171
Media participation, 17, 25, 30
H Media, performative function of, 10,
Hacktivism, 44, 51, 55 19
Havana talks, 139, 142 Media process, vii
Hybrid political action, 54, 55 Mexico, 148–150, 153, 154, 156,
160, 164, 170
Multitude, 123, 124, 129
I
Impeachment, 113, 114, 128, 129
Independent Media Centre, 118 N
Indigenous people, 97, 98, 100, 103, Net activism, 19, 23, 24, 26, 27, 31,
105 33–35
InfoAmazonia, 96–101, 103–106 Netvizz, 201
Informational exuberance, 68 Ninja Media, 119
Index 223
R
Repertoires of communication, 43 V
Revoltados Online (Online Rebels), Video activism, 200, 207, 208, 210, 218
128 #VivasNosQueremos (we want us—
Rights in the digital sphere, 183 women-alive), 150
Rousseff, Dilma, 113, 128, 129
Y
S #YaMeCansé (I’ve had enough), 150
Scientific innovation, 44, 46 #YoSoy132 movement, 164
Scientific knowledge, 179, 181, 183, Youtube, 118, 120
184, 187, 189
Social appropriation of knowledge,
195
Social change, 18, 22, 30, 34, 95–97,
107
Social conflict, 135, 138, 139, 142
Social media activism, 218