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Haldiram Brand Loyalty & Competitive Analysis of
Haldirams1
Uploaded by Anuj Gupta on Feb 20, 2013

Related Interests
 Indian Cuisine
 Competition
 Brand
 Consumer Behaviour
 Retail

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PROJECT ON HALDIRAM
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BRAND
LOYALTY
&
COMPETI
TIVE
ANALYSIS
OF
HALDIRA
MS
A Major
Project
Report
Submitted In
Partial
Fulfillment Of
The
Requirements
For
BBA(General)
Semester
VI Programm
e Of G.G.S
Indraprastha
University,De
lhi.Submitted
By:Samiksha
PuriCourse –
B.B.A(Gen) VI
Semester Enrl
.No:10512417
08
DELHI
INSTITUTE
OF RURAL
DEVELOPM
ENTNANGLI
PUNA,
DELHI -36
DECLARATIO
N
I here by
declare
that the
major
project report
, entitled “BR
ANDLOYALT
Y&
COMPETITIV
E ANALYSIS
OF
HALDIRAMS”,
is based on
my original
study and has
not
been submitt
ed earlier for
awardof ant
degree or
diploma to
any institute
or
university.Th
e work of
other
authors(s),
wherever
used, has not
been
acknowledge
dat
appropriate
place(s).
P l a c e :
N e w D e l
h i C a n d i
d a t e s i
g n a t u r e
Date: 4
th
A p r i l 2
0 1 1 N a m
e : S a m i
k s h a P
u r i Enrl.no:1
051241708Cou
ntersigned Nam
e
: Puja Sharma
Name:
Dr. A.K.Choudh
ary
Supervisor
Director Delhi I
nstitute Of Rura
l Development
Delhi Institute O
f RuralDevelop
mentii
PREFACE
In the
beginning, I
would like to
extend my
heart-felt
gratitude to
myguide,
M/s Pooja
Sharma
for her
constant
guidance and
support that
hashelp us to
complete the
project.In
fact no
project could
be completed
without her
meaningful
suggestionsa
nd guidance
,
who helped
me during
my task and
shared his
precioustime
with me. It is
my pleasure
to present
this project
work
Assigned
tous. It is my
sincere
endeavor to
express my
gratitude
towards all
thosewho
directly or
indirectly
contributed
to this project
Work. I have
foundthe
reading
material in
the library to
be of great
help in this
respect.Last
but not the
least we must
excuse myself
if in
advertently I
missed
tothank all
those who
have helped
and inspired
me in doing
this
Projectactivel
y.SAMIKSHA
PURI
iii
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