Professional Documents
Culture Documents
Of
Marketing research
on
Research methodology
Submitted to:
Submitted by:
MBA – II (A)
Roll No.:
5816
The case of an airline company that wants to renovate its aircrafts to suit
the tastes and needs of business travellers and consider to install small
tables by reducing seats to enable people work during long flights. A
research has been conducted before doing such changes to see the effect.
Questionnaires were got filled by the passengers on the short flight during
the period of December when the flights were full. The questionnaire took
20 min to complete. The management decided that the study would not
be repeated because the information was insightful enough.
Problem
Whether the decision of the management was right or not but if we do not
conducting the research again , then how the research should be done to
arrive at a right decision?
Reasons
In this case, first of all see that the problem is that the research was
not conducted in a good way and explain the factors why it has been
conducted so.
The research was done on short flights whereas the changes were to
be made on long flights.
Biasedness may come from the side of the flight attendants because
they were introduced to get a certain no. of questionnaires filled up.
May this no of respondents were not ready to respond.
Questionnaire
a) Sleep
b) Reading
c) Listening music
d) Business work
e) Others
a) Once
b) Twice
c) Fortnightly
6. Do you think that change in interior layout of the aircraft will affect
the satisfaction level of the passengers?
5. Do you think decrease in the number of the seats will affect the
number of passenger?
9. Will you be satisfied with the available space after fitting of tables
as it will consume some space?