A

RESARCH PROJECT REPORT

ON

BUSINESS DEVELOPMANT IN IT SECTOR

SUBMITTED BY:
DEVENDRA KUMAR RAI
MBA(UPTU) (2007-2009)
Roll No. : 0709770014

INDUSTRY GUIDE FACULTY GUIDE

Mr. GAUTAM GHOSHE Ms SUBHASH VERMA
_Project Leader

1
 ACKNOWLEDGEMENT

I express my sincere gratitude to my industry guide

Mr. Gautam Ghoshe, Project Leader, HCL Infosystem Ltd,
for his able guidance, continuous support and cooperation
throughout my project, without which the present work would not
have been possible.

I would also like to thank the entire team of HCL Infosystem,

for the constant support and help in the successful completion of
my project.

Also, I am thankful to my faculty guide Ms. Sbhash Kumar

Verma of my institute, for his/her continued guidance and
invaluable encouragement.

Signature
(Student)

2
 TABLE OF CONTENTS

Chapter No. Subject Page No.

Ch.# 1.0 Executive Summary………………….

Ch.# 2.0 Research Methodology………………
1.1 Primary Objective(s)………….
1.2 Hypothesis……………………
1.3 Research Design………………
1.4 Sample Design………………..
1.5 Scope of the Study…………….
1.6 Limitations…………………….
Ch.# 3.0 Critical Review of Literature………..
Ch.# 4.0 Company Profile …………………….
4.1 Industry Profile………………..
4.2 Swot Analysis………………….
Ch.# 5.0 Data…………………………………..
5.1 Collection………………………
5.2 Primary Data
5.3 Secondary Data….……………..
Ch.# 6.0 Findings & Analysis………………….
Ch.# 7.0 Recommendations……………………
Ch.# 8.0 Bibliography………………………….
Ch.# 9.0 Annexure……………………………..
9.1 Tables………………………….
9.2 Graphs…………………………
Ch.# 10.0 Case Study (minimum 10 pages)..…...
Ch# 11.0 synopsis of the project (150-200 words)
(For publishing in the souvenir to be given to industry
guides during corporate meet).

(Note : All tables & graphs- Sources are compulsory to mention for any
secondary data)
In case of primary data, always specify the sample size.

3
 CHAPTER 1.0

EXECUTIVE SUMMARY

4
 EXECUTIVE SUMMARY

HCL Enterprise is a leading global technology and IT enterprise with annual revenues of
US $4 billion. The HCL Enterprise comprises two companies listed in India - HCL
Technologies & HCL Infosystems. The 3-decade-old enterprise, founded in 1976, is
India’s original IT garage start-up. Its range of offerings span Product Engineering,
Technology and Application Services, BPO, Infrastructure Services, IT Hardware,
Systems Integration, and distribution of ICT products. The HCL team comprises over
45,085 professionals of diverse nationalities, who operate from 17 countries including
360 points of presence in India. HCL has global partnerships with several leading
Fortune 1000 firms, including leading IT and Technology firms.

HCL Infosystems, with revenues (TTM) of US$ 2.6 billion (Rs. 11,897 crores), is India's
premier information enabling and system integration company. HCL offers products and
infrastructure solutions in the fields of computing, communication, networking, office
automation, broadcasting and imaging. It has partnerships with leading global players
like Intel, AMD, Toshiba, Bull, Ericsson, Cisco, Microsoft, Nokia, Apple, Computer
Associates, Casio, Symantec and Konica Minolta among others.

HCL has a direct sales, channel sales and retail sales network pan India. HCL has a
support of 360+ customer service centers and four ISO 9001 certified state-of-the-art
manufacturing facilities. HCL Info systems has pan India presence across metros and
non-metros. With a mission to provide world-class information technology solutions and
services to enable its customers to serve their customers better, HCL Infosystems is
forever setting new standards of IT in the country.

In the world of high end cutting edge technology that we live in today, the students do
not have the capabilities on leading edge technology which is so very critical to build the
ICT infrastructure in the country. While a lot of emphasis is laid on availability of
software engineering it is estimated that the Indian ICT market is over 84,000 crores
today out of which 60-70% is hardware and Infrastructure software.

A study by Cisco-IDC estimates that one-third of companies are not able to fill their
demand for networking professional. Also according to a estimate by E-Value, there is an
estimated annual demand of around 2 lakhs networking professional in the country while
the supply is limited to about 60% only. The deficit is further estimated to grow at a
CAGR of 21% till 2010
The technological changes add further to the demand, leading to not only a gap in
quantity but a huge qualitative gap as well. Hence the realization and the urgent need to

5
create a robust and sustainable skilled manpower resourcing framework, has resulted in
the Company setting up HCL CDCs.

HCL Infosystems has announced its latest initiative to create highly skilled IT
professionals across the country.

Under this initiative, the company would offer hardware and networking career
development courses at its career development centers (CDCs) in association with state
technical schools like industrial training institutes (ITIs).It is learnt that HCL CDCs
provide specially designed courses in high-end software, hardware and networking
integration to groom students into industry-ready professionals. HCL CDCs also offer
placement support to all their students who excel in their academics and display a
remarkable performance during the course.

According to Rajendra Kumar, Executive Vice President, HCL Infosystems, the IT boom
in India has caused a severe shortage of high-skilled ICT engineers. With HCL CDCs,
they hope to play a leadership role in enlarging the talent pool available to organizations
deploying IT in India. HCL also stated that it plans to set up 100 HCL CDCs across the
country in the next 12 to 15 months.

S T M Eswar, Head, HCL CDC, said that HCL CDC courses have been designed keeping
in mind the specific needs of modern day organizations. Their mission is to transform
their students into industry-ready professionals who are ready to take on enterprise-wide
IT deployment and integration assignments from the day one, without the need for any
further training by their prospective employers. Eswar also added that HCL is offering a
three-months full-time and one-year part-time course, titled HCL Certified Network
Engineer (HCNE). The course involves 7 modules, 21 projects and 70 online tests as part
of the academic curriculum. Meanwhile, the company has plans for introducing short-
term modular courses to enhance skills of working professionals, who aspire for faster
growth in their respective careers.

At present, there are 25-odd HCL CDCs in the country out of which the company
operates seven centres, namely in Agra, Noida, Pune, Coimbatore, Meerut, Delhi and
Kolkata. HCL recently launched its first centre in the eastern region in Kolkata. Kumar
said, “We have targets to churn out some 50,000 industry-ready IT professionals in the
next 3 to 4 years.”

Elaborating on its expansion plans, Kumar said, “About 90 percent of the centres will be
set up on the partnership (franchisee) model and the balance will be owned and operated
by the Company. We are also exploring the possibilities to set up centres in the overseas
market especially in Africa, Middle-East and the SAARC nations. We will leverage our
three-decades of expertise in the ICT arena in these nations. “

He however declined to divulge investment details or the kind of revenues HCL is

looking from the IT education business at this stage. For setting up an HCL CDC facility

6
investments to the tune of Rs. 15-20 lakhs are required depending upon the location and
size of the centre.

Commenting on the plans, STM Eswar, Head, HCL Career Development Centre said,
“HCL CDC courses have been designed keeping in mind the specific needs of modern
day organisations. Our mission is to transform the students into industry-ready IT
professionals who are ready to take on enterprise-wide IT deployment and integration
assignments from day one.”

The company in the first phase will focus on expanding the network of its training
centres. HCL CDC is offering specially designed courses in high-end software, hardware,
network integration and mobile technologies. HCL Infosystems has a long standing
relationship with Nokia.

Quoting a CISCO-IDC study, Eswar said it is estimated that one-third of companies are
not able to fill their demand for networking professionals. It has been estimated that of
the annual demand of around 2 lakh-networking professionals in the country, only 60%
of the demand is presently met. The deficit is further estimated to grow at a CAGR of 21
percent till 2010.

Eswar said, “A major chunk of the students will be absorbed by HCL itself and the
balance will be provided placement opportunity.” He added that the content for the
courses has been developed by HCL and the instructors for all the centres will be
appointed by HCL directly.

I have made an effort to find talented students for HCL CDC courses and have done
survey in school and colleges to find out which course is in demand and and I have
design the business model by doing research for their course content on courses like
Wi-fi technology and notebook technology.

In the process , the aspects which have been looked into are:-

1. History of HCL

2. Industry profile of hcl c.d.c

3. Research problem

4. Research methodology

5. Analysis of facts

6. Conclusions drawn

7
 CHAPTER 2.0
RESEARCH METHODOLOGY

8
 RESEARCH METHODOLOGY

A Research Methodology defines the purpose of the research, how it proceeds,

how to measure progress and what constitute success with respect to the objectives
determined for carrying out the research study.

2.1 Objective(s)

The objective of my study is to understand and critically analyze the various aspects
related to the strategy of HCL info system’s c.d.c and to make further suggestion for its
betterment so that they can get more and more data of the students.
Primary objective:
objective: To tap potential individuals having ambition and determination to
create a difference in the growth of IT sector.

Secondary objective : With so many IT training establishment springing up how

association with HCL will be better in providing knowledge and tools that make career.

2.2 Research Design

The research design is a conceptual structure with in which research is conducted. it
constitutes the blueprint for the collection ,measurement analysis of data .as it includes an
outline of what researcher would do while conducting and implicating the research and
analysis of data.

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 The appropriate research design formulated is detailed below.

 Exploratory research: this kind of research has the primary objective of

development of insights into the problem. It studies the main area where the
problem lies and also tries to evaluate some appropriate courses of action.

 The research methodology for the present study has been adopted to reflect
these realties and help reach the logical conclusion in an objective and
scientific manner.

The present study contemplated an exploratory research.

As our research is in descriptive research which is concerned with describing the

characteristics of a particular individual or of a group. The research design that we will
make will be having the following characteristics.

 We have made a preplanned design for analysis of data collected from various
institutes such as DU colleges and engineering colleges.
 The sampling which we made was basically random sampling as student were
inquired at random and there were no deliberation in picking up of the sample and
there was a equal chance of inclusion or exclusion.

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2.3 Nature of the Data:

Secondary data that is already available and published .it could be internal and
external source of data.

 Internal source: which originates from the specific field or area where
research is carried out e.g. publish broachers, official reports etc.
 External source: This originates outside the field of study like books,
periodicals, journals, newspapers and the Internet.

Primary data that is collected from the people directly for e.g.: surveys and
distribution of leaflets etc. we have done surveys in Delhi and ncr regions like
noida, Ghaziabad Faridabad, nithari, chelara etc

2.4 Scope of the Study:

The scope of my study begins with the study of history of HCL Infosystems and it
further extends to various issues related to business development strategy of the
company.

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 CHAPTER 3.0

CRITICAL REVIEW OF
LITERATURE

12
 CRITICAL REVIEW OF THE LITERATURE

• HCL has the advantage of leveraging its three decade legacy of industry
expertise, its diverse reservoir of technical insights and its in-house skilled
resource pool of talent. HCL groom young minds with path breaking
knowledge-ware in IT and thereby help them gain a firm foothold in their
chosen sphere and have a flourishing and promising career as the next
generation of information pioneers.

• At HCL CDC education is just not a thing from books but from the real
experience of HCL Professionals as the faculties have the opportunity to work
on live projects. It is a complete personality development program where
students get the chance to interact with leading IT professionals. Above all
our course curriculum is developed and designed by the top HCL professional
who knows industries demand. That’s why we call it Career Development
Program with future ready professionals.

• HCL career program equips you to meet emerging industry challenges with
finesse and ease. Opportunities to grow with HCL are limitless, catapulting
you to high level controlling positions in mega corporates.

• With top HCL professionals as your trainer, customised career programs,

hands on experience, state of art infrastructure and world class training
program your career graph is bound to follow a steep rise

13
CHAPTER 4

COMPANY PROFILE
4.0 INDUSTRY
PROFILE
4.1 SWOT ANALYSIS

14
 COMPANY PROFILE

HCL Infosystems Ltd is one of the pioneers in the Indian IT market , with its origins in
1976. For over quarter of a century, we have developed and implemented solutions for
multiple market segments, across a range of technologies in India. We have been in the
forefront in introducing new technologies and solutions. The highlights of the HCL saga
are summarised below:

YEA
HIGHLIGHTS
R
- Foundation of the Company laid
1976 - Introduces microcomputer-based programmable calculators with wide
acceptance in the scientific / education community
- Launch of the first microcomputer-based commercial computer with a ROM
-based Basic interpreter
1977
- Unavailability of programming skills with customers results in HCL
developing bespoke applications for their customers
- Initiation of application development in diverse segments such as textiles,
1978
sugar, paper, cement , transport
- Formation of Far East Computers Ltd., a pioneer in the Singapore IT market,
1980
for SI (System Integration) solutions
- Software Export Division formed at Chennai to support the bespoke
1981
application development needs of Singapore
1983 - HCL launches an aggressive advertisement campaign with the theme ' even a
typist can operate' to make the usage of computers popular in the SME (Small
& Medium Enterprises) segment. This proposition involved menu-based
applications for the first time, to increase ease of operations. The response to
the advertisement was phenomenal.

- HCL develops special program generators to speed up the development of

15
 applications
- Bank trade unions allow computerisation in banks . However , a computer
can only run one application such as Savings Bank, Current account , Loans
etc.

- HCL sets up core team to develop the required software - ALPM ( Advanced
Ledger Posting Machines ) . The team uses reusable code to reduce
1985
development efforts and produce more reliable code . ALPM becomes the
largest selling software product in Indian banks

- HCL designs and launches Unix- based computers and IBM PC clones

- HCL promotes 3rd party PC applications nationally

- Zonal offices of banks and general insurance companies adopt
computerization

- Purchase specifications demand the availability of RDBMS products on the

1986
supplied solution (Unify, Oracle). HCL arranges for such products to be ported
to its platform.

- HCL assists customers to migrate from flat-file based systems to RDBMS

- HCL enters into a joint venture with Hewlett Packard

- HP assists HCL to introduce new services: Systems Integration, IT

consulting, packaged support services ( basic line, team line )
1991
- HCL establishes a Response Centre for HP products, which is connected to
the HP Response Centre in Singapore.

- There is a vertical segment focus on Telecom, Manufacturing and Financial

Services
- HCL acquires and executes the first offshore project from IBM Thailand
1994
- HCL sets up core group to define software development methodologies
- Starts execution of Information System Planning projects

1995 - Execution projects for Germany and Australia

- Begins Help desk services

1996 - Sets up the STP ( Software Technology Park ) at Chennai to execute software
projects for international customers

16
 - Becomes national integration partner for SAP
- Kolkata and Noida STPs set up
1997
- HCL buys back HP stake in HCL Hewlett Packard
1998 - Chennai and Coimbatore development facilities get ISO 9001 certification
- Acquires and sets up fully owned subsidiaries in USA and UK

1999 - Sets up fully owned subsidiary in Australia

- HCL ties up with Broadvision as an integration partner

- Sets up fully owned subsidiary in Australia

- Chennai and Coimbatore development facilities get SEI Level 4 certification

- Bags Award for Top PC Vendor In India

2000
- Becomes the 1st IT Company to be recommended for latest version of ISO
9001 : 2000

- Bags MAIT's Award for Business Excellence

- Rated as No. 1 IT Group in India

-Launched Pentium IV PCs at below Rs 40,000
2001
-IDC rated HCL Infosystems as No. 1 Desktop PC Company of 2001
-Declared as Top PC Vendor by Dataquest

-HCL Infosystems & Sun Microsystems enters into a Enterprise Distribution

2002 Agreement

- Realigns businesses, increasing focus on domestic IT, Communications &

Imaging products, solutions & related services
2003 - Became the first vendor to register sales of 50,000 PCs in a quarter

- First Indian company to be numero uno in the commercial PC market

- Enters into partnership with AMD

- Launched Home PC for Rs 19,999

17
 - HCL Infosystems' Info Structure Services Division received ISO 9001:2000
certification

- Launches Infiniti Mobile Desktps on Intel Platform

- Launched Infiniti PCs, Workstations & Servers on AMD platform

- 1st to announce PC price cut in India, post duty reduction, offers Ezeebee at
Rs. 17990

- IDC India-DQ Customer Satisfaction Audit rates HCL as No.1 Brand in

Desktop PCs

- Maintains No.1 position in the Desktop PC segment for year 2003

- Enters into partnership with Port Wise to support & distribute security &
VPN solutions in India

- Partners with Microsoft & Intel to launch Beanstalk Neo PC

2004
- Becomes the 1st company to cross 1 lac unit milestone in the Indian Desktop
PC market

- Partners with Union Bank to make PCs more affordable, introduces lowest
ever EMI for PC in India

- Launched RP2 systems to overcome power problem for PC users

- Registers a market share of 13.7% to become No.1 Desktop PC company for

year 2004

- Crosses the landmark of $ 1 billion in revenue in just nine months

2005 - Launch of HCL PC for India, a fully functional PC priced at Rs.9,990/-

- Rated as the No.1 Desktop PC company by IDC India -Dataquest

- 'Best Employer 2005' with five star ratings by IDC India -Dataquest.

- 'The Most Customer Responsive Company 2005'

-IT Hardware Category by The Economic Times -Avaya Global Connect.

-Top 50 fastest growing Technology Companies in India' & 'Top 500 fastest
Growing Technology Companies in Asia Pacific' by 'Deloitte & Touche'. by

18
 'Deloitte & Touche'

-'7th IETE -Corporate Award 2005' for performance excellence in the field of
Computers & Telecommunication Systems by IETE.

-'Best Bhoomi Brand 2005' by 360 magazine

-in the PC category
-in the LCD Monitor category.

-India 's 'No.1 vendor' for sales of A3 size Toshiba Multi Functional Devices
for the year '04 -'05 by IDC.

-Toshiba'Super Award 2005 towards business excellence in distribution of

Toshiba Multifunctional products,

-Strategic Partners in Excellence' Award by Infocus Corporation for

projectors.

-'Most valued Business Partner' Award for projectors by Infocus Corporation

in 2005
- 75, 000+ machines produced in a single month

- HCL Infosystems in partnership with Toshiba expands its retail presence in

India by unveiling 'shopToshiba'

- HCL Infosystems & Nokia announce a long term distribution strategy

- HCL the leader in Desktops PCs unveils India's first segment specific range
of notebooks brand - 'HCL Leaptops'

- IDBI selects HCL as SI partner for 100 branches ICT infrastructure rollout
2006
- HCL Infosystems showcases Computer Solutions for the Rural Markets in
(till
India
June)
- HCL Support wins the DQ Channels-2006 GOLD Award for Best After
Sales Service on a nationwide customer satisfaction survey conducted by IDC

- HCL Infosystems First in India to Launch the New Generation of High

Performance Server Platforms Powered by Intel Dual - Core Xeon 5000
Processor

- HCL Forms a Strategic Partnership with APPLE to provide Sales & Service
Support for iPods in India

19
HCL CDC

As the fountainhead of the most significant pursuit of human mind (IT), HCL strongly
believes, "Only a Leader can transform you into a Leader". HCL CDC is a
formalization of this experience and credo which has been perfected over three
decades.

It is an initiative that enables aspiring individuals to benefit from HCLs longstanding

expertise in the space and become Industry ready IT professionals.

To join the pampered tribe of IT wiz kids,the career development centre or CDC offers a
number of industry relevant courses.
• MCSE
• CCNA
• RHCE
• HCSE

Vision Statement
"To create industry ready professionals”.

Mission Statement
"To provide world-class information technology solutions
and services in order to enable our customers to serve
their customers better"

The HCL edge

• Learn industry nitty-gritty from Top HCL professionals
• Customised and industry specific career programs
• Hands on experience
• After HCL CDC certification, leave behind your placement worries!

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Core Values
• Nothing transforms life like education
• We shall honor all commitments
• We shall be committed to Quality, Innovation and Growth in every
endeavor
• We shall be responsible corporate citizens

Quality Policy
"We deliver defect-free products, services and solutions to meet the requirements of our
external and internal customers, the first time, every time."

Our Management Objectives

To fuel initiative and foster activity by allowing individuals, freedom of action and
innovation in attaining defined objectives.

Our People Objectives

To help people in HCL Infosystems Ltd., share company's success, which they make
possible; to provide job security based on their performance; to recognize their individual
achievements; and help them gain a sense of satisfaction and accomplishment from their
work.

Our Alliances and Partnerships

To provide world-class solutions and services to all our customers, we have formed
Alliances and Partnerships with leading IT companies worldwide.

HCL Infosystems has alliances with global technology leaders like Intel, AMD,
Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP,
Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer Associates,
RedHat, Infocus, Duplo, Samsung and Novell.
These alliances on one hand give us access to best technology & products as well as
enhancing our understanding of the latest in technology. On the other hand they enhance
our product portfolio, and enable us to be one stop shop for our customers.

Key Business Associates

To provide world-class solutions and services to all our customers, we have formed
Alliances and Partnerships with leading IT companies worldwide. HCL Infosystems has
alliances with global technology leaders like Intel, AMD, Microsoft, Bull, Toshiba,
Nokia, Sun Microsystems, Ericsson, nVIDIA, SAP, Scansoft, SCO, EMC, Veritas,

21
Citrix, CISCO, Oracle, Computer Associates, RedHat, Infocus, Duplo, Samsung
and Novell.
These alliances on one hand give us access to best technology & products as well as
enhancing our understanding of the latest in technology. On the other hand they enhance
our product portfolio, and enable us to be one stop shop for our customers.

Management Team

Ajai Chowdhry
Co-Founder HCL, Chairman and CEO - HCL Infosystems An engineer by training,
Ajai Chowdhry is one of the six co-founder members of HCL, India 's premier IT
conglomerate.
J V Ramamurthy
Chief Operating Officer HCL Infosystems Ltd J V Ramamurthy has an engineering
degree in Electronics & Communications, from Guindy Engineering College , and a
Masters' degree in Applied Electronics from the Madras Institute of Technology, both
in Chennai.
Rajendra Kumar
Executive Vice President - Frontline Division HCL Infosystems Ltd. Mr. Rajendra
Kumar has been with HCL for over 30 years and has seen HCL grow from a start up
company to a gigantic conglomerate that it is today.
George Paul
Executive Vice President Marketing, HCL Infosystems. George is a B.Tech in
Electronics and Telecommunications from REC, Suratkul. He joined HCL in 1983 as a
Customer Engineer. In his long stint at HCL, George has handled a diverse portfolio of
responsibilities that has given him a very well balanced perspective and exposure to IT
in business and business of IT.
STM Eswar
Head HCL Career Development Centre. Mr. STM Eswar, a BSc. (Electronics)
Graduate, joined HCL in 1986.Handling complete South, heading National Channel
Management along with HCL Career Development Centre project are some of his
major assignments.

Virtual tour
HCL is a leading global technology and IT enterprise with annual revenues of US $ 3.9 billion. The
HCL enterprise comprises of two companies listed in India, HCL Technologies Ltd. and HCL
Infosystems Ltd. It is more than just Indias largest selling PC brand. HCL is a world leader in
aerospace, life sciences, the banking sector and BPO. There are many diverse and creative things that
are happening at HCL. Given the growing opportunities in the field, education and training is a
natural extension.

Abreast with every change in technology, HCL has set up world class Career Development Centres.
Once you join HCL CDC, you are assured of placement through its dedicated placement cell with
HCL and other blue chip companies.

22
 SWOT ANALYSIS

STRENGTHS:

• HCL INFOSYSTEMS draws it's strength from 29 years of experience in handling

the ever changing it scenario

• HCL has a very strong customer relationships to bank on.

• HCL Infosystems has the ability to provide the cutting edge technology at best-
value-for-money

HCL Infosystems do have an excellent service & support infrastructure.

WEAKNESS:

• The company needs to evolve a comprehensive plan & make strategy to inroads
into a part of middle class & upper middle class.

• Lack of production centers in India makes the product costlier as most of the parts
have to be imported.

• Lack of R & D centers also makes it difficult to launch new products over here.

23
OPPORTUNITIES:

• The present rate of growth of the Information and technology Industry & a large
potential available in these areas provides excellent opportunity for the company
to widen its market.

• With the fast growing economy the pricing strategy needs to be tackled with care
as it can decide upon long term decisions of the company.

• Globalization is yet another opportunity, if followed effectively & promptly.

THREATS:

It is natural that threats from the existing as well as new entrants will affect the present
turnover & Market share. The nearest competitors having the identical product range are
the greatest threat to the company.

24
CORPORATE O F F I C E OF HCL

HCL Infosystems Ltd.

E-4,5 & 6, Sector 11,
NOIDA 201 301, UP
India

Tel: 2526518/19, 2520977

Fax: 2550923

Prefix from Delhi: 95120

STD Code: 0120, ISD Code: +91-120

Email: webhost@hcl.in

25
HCL - SALES OFFICES

Location STD Code Tel Fax

Ahmedabad 079 26577800, 26579759, 26579709 26576467
Bangalore 080 25584138, 25584575, 25584012 25584061
Baroda 0265 2333490, 2341416 2342812
Bhopal 0755 2469197, 2469198, 2469203 2469202
Bhubeneshwar 0674 2535343, 2535353 2535343
Chandigarh 0172 2709781, 2708088, 2708072 2704961
Chennai 044 28295527, 28295529, 28291243, 28291765, 28290911
28295719
Cochin 0484 2340618, 2340612, 2340619, 2353386
2383222
Coimbatore 0422 2216318,2213619-21 2218348
Guwahati 0361 2667974 , 2668165 2667974
Hyderabad 040 27765200 - 204 27765263, 27765175
Indore 0731 2431650, 9826321975
Jaipur 0141 2707047, 5112999 2707047
Kanpur 0512 2534714, 2557332 2546871 (PP)
Kolkata 033 22476120, 22471787, 22401938, 22401945, 22807368
22471564, 22479892
Kozhikode 0495 2725403 , 2725432
Lucknow 0522 2325238, 2328158, 2325214 2325205
Madurai 0452 2586070, 2586311
Mumbai 022 22620169/71, 22626984, 24947690, 22622090, 22625674,
24923165, 28571462/1069/0435 28571458/3195/6407
Nagpur 0712 2232408, 2233407, 2239586 2233407
Noida 0120 2522700 , 2549871-75 2522354, 2522324
Patna 0612 2270050, 2270051, 2278019
Pune 020 26123406, 26130843 , 26130849 26121357
Raipur 0771 5089964, 5037163 5089959
Ranchi 0651 2242216/17/18 2242218
Thiruvananthapuram 0471 2729844, 2727458 2729844
Trichy 0431 2463011, 2464629

26
Vijaywada 0866 5512304, 5512307
Vishakapatnam 0891 2522488, 2522499 2522488

STRATEGIC COMPANY ALLIANCES & PARTNERSHIPS OF

HCL
(A result OF SMART MARKETING POLICY)
1) To provide world-class solutions and services to all our
customers, we have formed Alliances and Partnerships with
leading IT companies worldwide.

2) HCL Infosystems has alliances with global technology leaders

like Intel, AMD, Microsoft, Bull, Toshiba, Nokia, Sun Microsystems, Ericsson,
nVIDIA, SAP, Scansoft, SCO, EMC, Veritas, Citrix, CISCO, Oracle, Computer
Associates, RedHat, Infocus, Duplo, Samsung and Novell.

3) These alliances on one hand give us access to best technology & products as well
enhancing our understanding of the latest in technology. On the other hand they
enhance our product portfolio, and enable us to be one stop shop for our customers.

27
Recent Alliances:

HCL & Nokia decide on longer term strategy to further penetrate Indian market
Gist of Q&A with callers/ investors/ shareholders on the announcement relating to the
long term Agreement with Nokia. Toshiba in partnership with HCL Infosystems expands
its retail presence in India by unveiling 'shopToshiba' HCL forms a strategic alliance with
Bull to aunch a new range of Scalable Enterprise Class Servers on Open Architecture.
AMD & IT Ministry unveil affordable computer to promote 50x15 vision in India.

HCL – ADVANTAGES AND EDGE OVER ITS COMPETITORS

• HCL Infosystems ( HCLI) draws it's strength from 29 years

of experience in handling the ever changing IT scenario ,
strong customer relationships , ability to provide the cutting
edge technology at best-value-for-money and on top of it , an
excellent service & support infrastructure. Today HCL is country's premier
information enabling company . It offers one-stop-shop convenience to its diverse
customers having an HCL Infosystems ( HCLI) draws it's strength from 29 years
of experience in handling the ever changing IT scenario , strong customer
relationships , ability to provide the cutting edge technology at best-value-for-
money and on top of it , an excellent service & support infrastructure.
Today HCL is country's premier information enabling company . It offers one-
stop-shop convenience to its diverse customers having an equally diverse set of
requirements. Be it a large multi-location enterprise, or a small/medium

28
 enterprise, or a small office or a home, HCLI has a product range, sales & support
capability to service the needs of the customer. Last 29 years apart from
knowledge & experience have also given us continuity in relationship with the
customers, thereby increasing the customer confidence in us.

OUR STRENGTHS CAN BE SUMMARIZED AS:

- Ability to understand customer's business and offer right technology

- Long standing relationship with customers
- Pan India support & service infrastructure
- Best-vale-for-money offerings

Technology Leadership

• HCL Infosystems is known to be the harbinger of technology in the country.

Right from our inception we have attempted to pioneer the technology
introductions in the country either through our R&D or through partnerships with
the world technology leaders.

Using our own R&D we have

- Created our own UNIX & RDBMS capability (in 80s)

- developed firewalls for enterprise & personal system security
- launched our own range of enterprise storage products
- launched our own range of networking products

• We strive to understand the technology from the view of supporting it post

installation as well. This is one of the key ingredients that go into our strategic
advantage.
• HCL Infosystems has to its claim several technology pioneering initiatives. Some
of them are:

• - Country's first DeskTop PC - BusyBee in 1985

- Country's first branded home PC - Beanstalk in 1995

29
- Country's first Pentium 4 based PC at sub 40k price point
- Country's first Media Center PC

5. DATA

5.1 COLLECTION
5.2 PRIMARY DATA
5.3 SECONDARY DATA

30
5.1 Collection

5.2 PRIMARY DATA:

DATA: Primary data is collected by telecalling , e-mails,personals and
by preparing questionnaire for the survey which is closed ended.

5.3 SECONDARY DATA:

DATA: Secondary data is collected from varios books , journals
and through online information about engineering colleges and coaching institutes .

31
ANALYTICAL COMPARISON
OF DATA COLLECTION

589

600

500
437

400
No of 302
Data 300 253
collected
200

100

3 6 9 12
32
No of days
6.0 FINDING AND ANALYSIS

33
ESTIMATED DEMAND FOR THE
SOFTWARE PROFESSIONALS IN
INDIA:--

34
 HCL’S INITIATIVE IN THE FIELD OF EDUCATION

HCL's Educational Services

In HCL’s tryst to enable quality training to our ‘young’ country, we have started
customized training and education services to produce
employable manpower. Customized to the industry
requirements our educational services are focused
towards technologies related to IT Infrastructure and IT
Sales.
The two offerings of HCL Education are as follows:

HCL’s Job Oriented Training Program in IT Infrastructure Technologies

The Program focuses on providing hi-tech Training as per the curriculum to the
selected candidates in the stream of Computer Networks, Network Operating
Systems, Security and other IT Infrastructure Services. The intention is to
produce candidates who will have capabilities to be productive in such areas of IT
services where such training is successfully completed…

HCL’s Sales & Marketing Training Program

The program focuses on preparing a new breed of technocrats
who would be smart business developers also having a right blend of technical
know-how. The year long training would be mentored by the vastly experience

35
 HCL employees. Candidates could also be nominated for a Executive
Management Program from an Management Institute of good repute……

COST BENEFIT ANALYSIS:--

A cost benefit analysis finds, quantifies, and adds all the positive factors. These are the
benefits. Then it identifies, quantifies, and subtracts all the negatives, the costs. The
difference between the two indicates whether the planned action is advisable. The real
trick to doing a cost benefit analysis well is making sure you include all the costs and all
the benefits and properly quantify them.

Should we hire an additional sales person or assign overtime? Is it a good idea to

purchase the new stamping machine? Will we be better off putting our free cash flow into
securities rather than investing in additional capital equipment? Each of these questions
can be answered by doing a proper cost benefit analysis.

DESCRIPTION DATA PERIOD COST

CO
IMRB 5000 15 DAYS 1,00,000

HCL 5000 15 DAYS 20,000

WE HAVE NOT INCLUDED THE FIXED COST.

36
7.0 RECOMMENDATIONS

37
 RECOMMENDATIONS

In the world of high and cutting edge technology that we live on today , the students do
not have the capabilities on leading edge technology which is so very critical to build the
ICT infrastructure in the country. While a lot of emphasis is laid on availability of
software engineering it is estimated that the Indian ICT market is over 84,000 crores
today out of which 60-70% is hardware and infrastructure software.

A study by Cisco-IDC estimates that one-third of companies are not able to fill their
demand for networking professionals. Also according to an estimate by E- value, there is
an estimated annual demand of around 2 lakh networking professionals in the country
while the supply is limited to about 60% only. The deficit is further estimated to grow at
a CAGR of 21% till 2010.

With an objective to meet the increasing demand for skilled professionals from
organizations across the country, HCL is expanding its new initiative to create Industry
ready ICT professionals through the Career Development Centres.

The company unleashed the 1st Career Development Centre in West Bengal, at kolkatta
on the 29th of March 07 . The centre was inaugurated by the State IT Minister Dr.
Debesh Das. The Center would offer specially designed courses in hardware, middleware
and networking to the young students in West Bengal. HCL to open 10 CDC’s in West
Bengal in the next 15 months.

38
 HCL plans to open 10 CDC’S in West Bengal in upcoming year.

 HCL plans to open 100 CDC’S nationwide in next 15 months and looking
forward to join hands with business partners to carry forward this initiative.

 HCL is looking forward for collaboration with MS, Oracle to provide value
added courses.

INDIAN IT SECTOR: GROWTH OF

KNOWLEDGE PROFESSIONALS:--

39
 Professionals Employed
Source Nasscom

DEMAND - SUPPLY GAP IN THE

IT LABOUR MARKET IN INDIA:--

Despite the availability of training manpower, a demand supply gap still exists in the IT
manpower market. In order to stay in the global competition, India’s IT software and

40
services sector will have to educate at least 3.7 million additional knowledge workers over
the next 8 years. Though the quantity of workers is important, it is the quality of this
knowledge base that will ultimately play a crucial role in deciding the fate of the IT industry
in India. Even at the supply level of predicted 885,000 professionals in 2008, this shortfall
has been assessed, because of the envisaged growth in outsourcing and domestic deman

FACTORS CONTRIBUTED TO
THE LABOUR
DEMAND IN THE IT SECTOR:--
HCL CDC SHOULD ALSO CONSIDER THESE POINTS :

1. Expansion and Proliferation

of Multinational IT companies in India have accelerated the labour demand in
the IT sector.

41
2. Corporate giants in U.S.,
Europe and Japan are increasingly looking towards India for cost effective and
high quality software solutions.

3. A world bank study

reported that India is considered as number one destination for outsourcing. For
example, international banks such as the Citibank, Barclays Bank, Hong Kong and
Shanghai Bank have outsourced their ATM operations to Indian companies.

4. Even British Airways,

Singapore Airlines, American Airlines, Swiss Air etc. outsource their operations to
Indian companies.

5. A list of software
multinationals operating from India reads like a who's who of global software
giants-IBM, Microsoft, Novell, Computer Associates, Oracle, AT&T, Fujitsu,
Motorola, EDS, Computer vision, Digital, Hewlett Packard..

42
 7.0 BIBLIOGRAPHY

BIBLIOGRAPHY

Financial press release of HCL Infosystems

Executive journal of ICFAI University press

Electronics for you

43
Business and economy

Business today

REFERENCES

WEB SITES

http://www.hclcdc.in

http://www.hcltech.com

44
http://www.texas400.com

http://publib.boulder.ibm.com
www.hcl.in

www.hclinfosystems.com

www.hclstore.in/contactus.html

45
 8.0 ANNEXURE

HCL’S CDC BUSINESS

MODEL:--

46
 VICE
PRESIDENT

GENERAL
MANAGER

INST.
ALLIANC RETAIL
E NATIONAL
HEAD

B.D.M
B.D.M

A.B.D.M A.B.D.M

MKTG MKTG
EXEC. EXEC.

47
48
49
50
51
52
53
54
 HCL’S BUSINESS MODEL
Source: hclinfosystem.com

55
KEY ALLIANCES
56
57
RECOGNIZING THE ACHIVEMENTS OF HCL

58
59
60
CASE- STUDY

61
 CASE- STUDY - 1

• HCL Infosystems Ltd is one of the pioneers in the Indian IT market , with its
origins in 1976. For over quarter of a century, we have developed and
implemented solutions for multiple market segments, across a range of
technologies in India. We have been in the forefront in introducing new
technologies. HCL Infosystems is India's premier information enabling company.
Leveraging its 28 years of expertise in total technology solutions, HCL
Infosystems offers value-added services in key areas such as system integration,
networking consultancy and a wide range of support services.

• HCL Infosystems is among the leading players in all the segments comprising
the domestic IT products, solutions and related services, which includes PCs,
servers, networking products, imaging & communication products.

• Continuously meeting the ever increasing customer expectations and

applications, its focus on integrated enterprise solutions has strengthened the HCL
Infosystems' capabilities in supporting installation types ranging from single to
large, multi-location, multi-vendor & multi-platform spread across India. HCL
Infosystems, today has a direct support force of over 2000+ members, is
operational at 300+ locations across the country and is the largest such human
resource of its kind in the IT business. A majority of the team members have been
specially trained in a variety of supporting solutions, the company's key focus
area.

62
• HCL Infosystem manufacturing facilities are ISO 9001 - 2000 & ISO 14001
certified and adhere to stringent quality standards and global processes. With the
largest installed PC base in the country, four indigenously developed and
manufactured PC brands - 'Infiniti', 'Busybee' 'Beanstalk' and 'Ezeebee' - and its
robust manufacturing facilities; HCL Infosystems aims to further leverage its
dominance in the PC market. It has been consistently rated as Top player in PC
industry by IDC .The 'Infiniti' line of business computing products is incorporated
with leading edge products from world leaders such as Intel. A fully integrated
and business-ready family of servers and workstations, the 'Infiniti Global Line' is
targeted at medium and large companies to help them to manage their enterprise-
related applications. It has considerable dominance in verticals like Finance,
Government, and Education & Research.

• The Channel Business of HCL Infosystems has an extensive network of over

2500+ resellers across 300 locations. It has actively promoted the penetration of
PCs in the home and the small office/home office (SOHO) segments, through
Beanstalk, Ezeebee & Busybee PCs and Toshiba Laptops.

• HCL Infosystems has two focused business units. While HCL Infosystems
concentrates on the IT products, solutions and related services business, HCL
InfiNet focuses on the rapidly growing communication and imaging products,
solutions and services industry.

• HCL InfiNet, with a presence in more that 35 cities, has the ability to service
around 250 cities in its catchment area. It provides corporate networking services

63
 like Virtual Private Network, Broadband Internet Access, Hosting & Co-location
services, designing & deploying Disaster Recovery Solutions & Business
Continuity solution, Application Services, Managed Security Services & NOC
Services over its state-of-the-art IP network to over 200 corporates. With the
Office Automation (OA) Division being part of it, HCL InfiNet now has an
exclusive sales and support partnership with Toshiba Corporation, Japan, for its
photocopier products. The product portfolio covers a range of other office
automation and communication products through alliances with world leaders -
including Duprinters from Duplo, data projectors from InFocus,
Telecommunication solutions from Samsung and Ericsson and mobile
communication products from Nokia. HCL Infinet Ltd. has a strong and dedicated
retail network of Nokia Professional Centres, Nokia Priority Dealers and Re-
distribution Stockist across the country.

• HCL has closely seen the IT industry rise from scratch, and has actively
participated in its progress. During the twenty-eight year journey, it has picked up
valuable lessons in serving the IT needs of the Indian customer and gathered
domain expertise to successfully service various businesses. As a leading
information enabler, HCL Infosystems has long standing relationships with world
technology leaders such as SUN for enterprise computing solutions, Intel and
AMD for PCs & PC Servers; Microsoft, Novell and SCO for operating systems
and software solutions; Toshiba Corp. for business automation equipment; SAP
AG for specialist ERP solutions; and Oracle, Sybase and Informix for RDBMS
platform, EMC, Veritas for storage solutions. The aim is to straddle the entire
landscape of information enabling technology far more comprehensively,
effectively and competitively. Indeed, a vision to create enterprises of tomorrow.

The Challenge…eLoyalty's client, a fast-growing local exchange carrier (LEC) provides

telecommunications services to suburban and rural customers in more than 20 states
scattered throughout the United States. The company maintains more than 2.4 million

64
local access lines, making it one of the 10 largest local exchange carriers in the United
States. The company's residential offerings include local phone, long-distance, dial-up
Internet access, DSL Internet access, as well as various calling features such as voicemail
and caller ID.
The company's marketing efforts were historically driven by product line, with each
running campaigns independent of one another. With every product line driven to
aggressive acquisition targets, concurrent marketing campaigns were developed and
some customers were contacted up to six different times in a given month. Knowing that
campaigns were managed independently, the company suspected that their marketing
might not be as effective as possible and that, in aggregate, they might have a negative
impact on the customer's experience.

As senior management placed pressure on controlling operational costs, the marketing

organization was faced with the further challenge of shrinking marketing budgets.
Further, the launch of the federal “Do Not Call” list put at risk the effectiveness of the
company's telemarketing contact channel, which was responsible for nearly 30% of their
overall product sales.

Given these challenges, the marketing organization had a question they needed answered:
Was it possible to decrease the amount of marketing touches and decrease costs, while
improving the customer's experience and continuing to meet growth targets?

The Plan…
The company decided to seek outside help to evaluate and redesign their marketing
approach. Recognizing eLoyalty's expertise in optimizing customers' experiences, the
company chose eLoyalty as a partner to help them develop a customer contact strategy.
In order to meet the client's needs, the resulting strategy would need to balance the
customer experience with the goals of marketing, enabling greater campaign efficiency
and minimizing the risks of over-marketing to key customer segments.

65
The Execution…
eLoyalty conducted a rigorous assessment of the current marketing processes and of two
quarters of campaign data. The analyzed data included:
 Customer response and conversion rates
 Creative content and product offers
 Campaign financial data
 Customer surveys
From this information, a complete view of the customer experience could be constructed
to expose relevant patterns of customer response and identify possible areas for
improvement.

This analysis allowed eLoyalty to segregate key attributes of both responding and non-
responding customers in order to build a model for behavioral segmentation of targeted
customers. The resulting multi-dimensional segmentation model blended aspects of
customer lifecycle, product purchase pattern, and message preference.

This model was then applied to the company's existing customer database to allow
specific improvements in the marketing process that would leverage only existing
information retained about the customer. In this way, eLoyalty's recommendations could
be rapidly integrated into current business practices.

Once a future segmentation and contact strategy was developed, eLoyalty used the
collected historical campaign performance data to test the probable effectiveness of the
recommendations. A simulation model was used to predict response and conversion rates
using the new contact strategy. Multiple iterations of this model were run to make
modifications to contact frequency and touch point in order to optimize the desired
outcome.

66
The Results…
Applying the optimized contact strategy, the customer is expected to experience the
following impact to their campaign productivity:
• A reduction in total customer touches of 17%
• A reduction in telemarketing touches of 63%
• A decrease in marketing costs of 23%
• An increase in new customer gross additions attributable to marketing of 9%
• An increase in the customer experience due to decreased touches and utilization of less
intrusive channels eLoyalty further modeled the financial impact of these changes to
demonstrate a predicted savings of $5M annually in marketing expense and over $4M
annually in revenue from additional sales.

67
 CASE STUDY - 2

Case study on System Integration projects

HCL Infosystems Ltd. has implemented several Turnkey Systems and Networking
Integration projects across the country and across all the vertical business segments in
partnership with HP, Sun Microsystems, EMC, Unisys, Microsoft, Oracle, Cisco, 3COM
& Intel. Few case studies are discussed herein where we have performed as Systems
Integrators.
Industry
Federal project on Food & Drug Administration

Objective
The objective is to answer the Information Technology needs of the client for its existing
operations, to reduce the time for existing activities, increase efficiency and provide a
vast database of information at its fingertips. In addition to the above, the client decided
to keep additional information about manufacturers, sellers and their activities.

Solution
The client is able to get information about products / ingredients, manufacturers like
products manufactured, their brand names, plant and machinery details, import / supplier
details, distributor details, CGMP information etc.

Through this solution, the client able to cater to the requirements of various sections /
departments like Food, Allopathic, Indian medicines, Biologics, Medical devices /
equipment & Pathological labs, Cosmetics and Veterinary.

Industry
Federal Project on Driving License Issuance

Objective
The objective is to produce high quality driving licenses, to prevent issue of multiple
licenses to a driver, to issue licenses to the public who approach any of the 9 Zonal
Offices (earlier, the public had to visit a specific Zonal Office which covered their
geography) and reduction of cycle time

68
Solution
The cllient is provided with front-end commissioning & operations part at all 9 zones.
HCL configured / architected the solution which had products / services from multiple
vendors. The salient features of the solution included capturing of
Text/Photo/Sign/Fingerprint at the Zonal Office and printing of Text/Photo/Sign/Ultra
Violet Logo on card so that licenses cannot be easily duplicated. The new system offered
several benefits to the Transport Department such as On-line information , Electronic
Approval,Process re-engineering to improve speed, single visit to MLO for getting a
license, hence resulting in public convenience, no waiting for card lamination, same day
issuance of renewal / duplicate copy of driving license.
Industry
Project on branch connectivity of one of the country's largest public sector banks
through WAN

Objective
The objective is to implement anywhere banking countrywide. The client's requirement is
to computerize & connect their 250 branches, so that their customers having account in
any of the 250 branches can walk in to any of the other branches for Banking (withdraw /
Deposit / DD making etc..).

Solution
All the branches of a city were linked through Leased line/ISDN link to Regional
Computer Center which inturn was part of the back bone network with linkages to 14
cities. This enabled the customer for centralized system administration for all the
branches. Gateway is also provided for other RO connectivity via VSAT and leased lines.
Besides managing the entire facility at all the centers and the providing of maintenance
support for the Networking equipments, liaisoning with the product manufacturers for the
post installation support for the spares was also provided.

Industry
Centralized & Anywhere Banking Infrastructure for a leading private sector bank

Objective
The objective is to set up a world class DATA Center for the client's Anywhere Banking
operations and consolidation exercise. The client has more than 312 branches and 38
extension counters across the country.

Solution
HCL Infosystems developed a complete wide area network solution including design,
implementation and integration while connecting their branches, regional offices and
Head Office.

Industry
One of South India's Leading Banks

Objective

69
The objective is to provide Network Consultancy & Implementation for Centralized
Banking

Solution
The client is provided with interconnectivity of the branches for their centralized banking
project. Besides installing, integrating & commissioning of the project, HCL infosystems
has maintained a help desk & network management station.

Industry
India's leading International telecommunication service provider

Objective
The objective is to implement Gateway Electronic Data Interchange System

Solution
A centralised EDI server is set-up for the client, through which all international telecom
traffic is routed. The project scope included conceptualising the solution, commissioning
the necessary hardware and software, and user training.

Industry
Data Center Solution to a leading private financial services company

Objective
The objective is to establish centralised enterprise storage centre

Solution
Established a Data Center for the client to manage its 56 branches spread all over the
country

Industry
A leading joint venture company dealing in telecommunication carrier services in
the Asia Pacific region

Objective
Implementation & customisation of Billing & Customer Care software

Solution
A complete billing and customer care is provided to a cellular phone provider in Kolkata,
India. The project included solution configuration, supply and comissioning of hardware
and software, interface to the switch, customizing application software, and user training.

70
 SYNOPSIS
OF
THE PROJECT

71
HCL INFOSYSTEMS LTD.

DIVERSIFICATION OF HCL IN INDIAN IT EDUCATION SECTOR

STUDENT’S NAME: DEVENDRA KUMAR RAI

INDUSTRY GUIDE: MR. GAUTAM GHOSHE

FACULTY GUIDE : MRS. SUBHASH VERMA

OBJECTIVE : To help people of HCL Info system Ltd. in their work by

finding their target market for their courses and
by doing research work of their course content and by
preparing presentations on that work.

FINDINGS : Have done survey of their target market i.e class xiith students and engg
students in
Different colleges and universities.
Went to meet TPO’s of different colleges in order to meet HCL CDC course requirement.
Have done work on the HCL CDC courses.
Have given presentations on course content.

RECOMMENDATIONS: The company should involve their employees more for their promotion plans.
The company should use the primary data further to tap the target market.

IMPLICATIONS : By implementing these findings company could achieve their target to create
a talent pool of IT resources and to train them to make industry ready.

72