A Research Project Work On

“A Study on Consumer Data Analysis of real estate

industry.”
(With special reference to : Passion commodities Pvt. Ltd. .)

(Session 2016-2018)

COLLEGE OF MANAGEMENT STUDIES

Under the guidance of Submitted by

DR.M.A. Naqvi Palak Rastogi
MBA(SEMESTE
R 4)
 ACKNOWLEDGEMENT

The opportunity I had with Passion Group Pvt. Ltd was a great chance for learning

and professional development. Therefore, I consider myself to be lucky individual

for being part of Passion Group Pvt.Ltd. as a employee. I wish to place on record

my deep sense of gratitude to the staff members who encourage and helped me

during the job period.

I take this opportunity to express my deepest gratefulness and special thanks to the

Director of Passion Group Pvt.Ltd. who in spite of being extraordinarily busy with

his duties, took time out of here, guide and keep me on the correct path and

allowing me to carry out my project at his esteemed organization and extending all

possible support during the job period .

I express my deepest thanks to my colleague MS. Swati Dwivedi (Customer Sales

Representative) giving necessary advises and guidance and arranging all facilities

to make my task easier. I choose this moment to acknowledge her contribution

gratefully.

It is my radiant sentiment to place on record my regards, deep sense of gratitude to

Mr Sandeep kansal (director) and their careful and precious guidance and also
for the information extremely valuable for my I both theoretically and

practically.

I perceive as this opportunity as a big mile stone in my career development. I

will strive to use gained skill and knowledge in the best possible way, and I will

continue to work on their improvement in order to attain desired career

objectives.

Sincerely,

Palak Rastogi
 Student Declaration

I, hereby declare that this research project work on “A STUDY ON CUSTOMER

DATA ANALYSIS OF AN REAL ESTATE INDUSTRY “conducted at

PASSION GROUP PVT.LTD. KANPUR under the guidance of DR. M. A NAQVI

and submitted in partial fulfillment of the requirement for the award of the degree

of MASTER OF BUSINESS ADMINISTRATION, is my original work and the

same has not been submitted for the award of any other Degree or other similar

titles or prize.

PLACE: Palak Rastogi

DATE: Roll no.1605070038

 Table of Content

Chapter-1

Introduction
Industry Profile
Customer Data Analysis
Methods of Customer Data Analysis
Company Profile
Products &Services

Chapter-2

 STUDY OF SELECTED RESEARCH PROBLEM

 Statement of Research
 Research Methodology
 Objective of the study
 Scope of the study

Chapter- 3

 Data Analysis & Interpretation

Chapter 4

 Findings
 Limitations
 Suggestions & Recommendations
 Conclusions
 Bibliography
 Annexure
 Chapter-I

INTRODUCTION

INDUSTRY PROFILE
Introduction
The real estate sector is one of the most globally recognized sectors. In India, real estate is the
second largest employer after agriculture and is slated to grow at 30 per cent over the next
decade. The real estate sector comprises four sub sectors - housing, retail, hospitality, and
commercial. The growth of this sector is well complemented by the growth of the corporate
environment and the demand for office space as well as urban and semi-urban
accommodations. The construction industry ranks third among the 14 major sectors in terms of
direct, indirect and induced effects in all sectors of the economy.
It is also expected that this sector will incur more non-resident Indian (NRI) investments in both
the short term and the long term. Bengaluru is expected to be the most favoured property
investment destination for NRIs, followed by Ahmedabad, Pune, Chennai, Goa, Delhi and
Dehradun.
India's rank in the Global House Price Index has jumped 13* spots to reach the ninth position
among 55 international markets, on the back of increasing prices in mainstream residential
sector.

Market Size
The Indian real estate market is expected to touch US$ 180 billion by 2020. Housing sector is
expected to contribute around 11 per cent to India’s GDP by 2020. In the period FY2008-2020,
the market size of this sector is expected to increase at a Compound Annual Growth Rate
(CAGR) of 11.2 per cent. Retail, hospitality and commercial real estate are also growing
significantly, providing the much-needed infrastructure for India's growing needs.
Private equity and debt investments in India's real estate sector grew 12 per cent year-on-year
to US$ 4.18 billion across 79 transactions in 2017. In 2017, M&A deals worth US$ 3.26 billion
were made in India’s real estate sector. Private equity investments in Indian retail assets
increased 15 per cent in CY 2017 to reach US$ 800 million. India is expected to witness an
upward rise in the number of real estate deals in 2018, on the back of policy changes that have
made the market more transparent.
Sectors such as IT and ITeS, retail, consulting and e-commerce have registered high demand for
office space in recent times. The office space absorption in 2017 across the top eight cities
amounted to 18 million square feet (msf) as of September 2017. Private equity inflows in office
and IT/ITES real estate have grown 150 per cent between 2014 and 2017 backed by a strong
attraction towards office sector. In 2017, new retail space of 6.4 million has finished and supply
of around 20 mn sq ft is expected in 2019

.
Investments/Developments
The Indian real estate sector has witnessed high growth in recent times with the rise in demand
for office as well as residential spaces. Private equity investments in real estate are estimated to
grow to US$ 100 billion by 2026 with tier 1 and 2 cities being the prime beneficiaries. India
stood third in the US Green Building Council's (USGBC) ranking of the top 10 countries for
Leadership in Energy and Environmental Design (LEED) certified buildings, with over 752 LEED-
certified projects across 20.28 million gross square meters of space. According to data released
by Department of Industrial Policy and Promotion (DIPP), the construction development sector
in India has received Foreign Direct Investment (FDI) equity inflows to the tune of US$ 24.67
billion in the period April 2000-December 2017.
Some of the major investments in this sector are as follows:
 In February 2018, DLF bought 11.76 acres of land for Rs 15 billion (US$ 231.7 million) for
its expansion in Gurugram, Haryana.
 In February 2018, Japanese conglomerate Sumitomo Corporation announced its US$ 2
billion partnership with Krishna Group to develop real estate projects in the country.

 KKR India Asset Finance Pvt Ltd has invested over US$ 500 million in residential real
estate projects in India in 2017, taking its total investments in real estate projects in
India to US$ 1 billion

Government Initiatives
The Government of India along with the governments of the respective states has taken several
initiatives to encourage the development in the sector. The Smart City Project, where there is a
plan to build 100 smart cities, is a prime opportunity for the real estate companies. Below are
some of the other major Government Initiatives:
 In February 2018, creation of National Urban Housing Fund was approved with an outlay
of Rs 60,000 crore (US$ 9.27 billion).
 Under the Pradhan Mantri Awas Yojana (PMAY) Urban 1,427,486 houses have been
sanctioned in 2017-18. In March 2018, construction of additional 3,21,567 affordable
houses was sanctioned under the scheme.
Road Ahead

The Securities and Exchange Board of India (SEBI) has given its approval for the Real Estate
Investment Trust (REIT) platform which will help in allowing all kinds of investors to invest in the
Indian real estate market. It would create an opportunity worth Rs 1.25 trillion (US$ 19.65
billion) in the Indian market over the years. Responding to an increasingly well-informed
consumer base and, bearing in mind the aspect of globalisation, Indian real estate developers
have shifted gears and accepted fresh challenges. The most marked change has been the shift
from family owned businesses to that of professionally managed ones. Real estate developers,
in meeting the growing need for managing multiple projects across cities, are also investing in
centralised processes to source material and organise manpower and hiring qualified
professionals in areas like project management, architecture and engineering.
The growing flow of FDI into Indian real estate is encouraging increased transparency.
Developers,

TYPES OF REAL ESTATE

Real estate is the property, land, buildings, air rights above the land and underground rights
below the land. The term real estate means real, or physical, property. “Real” comes from
the Latin root res, or things. Others say it’s from the Latin word rex, meaning “royal,” since kings
used to own all land in their kingdoms. The U.S. Constitution initially restricted voting rights to
only owners of real estate.

Four Types of Real Estate

There are four types of real estate:

1. Residential real estate includes both new construction and resale homes. The most
common category is single-family homes. There are also condominiums, co-ops,
townhouses, duplexes, triple-deckers, quad lexes, high-value homes, multi-
generational and vacation homes

2. Commercial real estate includes shopping centers and strip malls, medical and
educational buildings, hotels and offices. Apartment buildings are often considered
commercial, even though they are used for residences. That's because they are owned
to produce income.

3. Industrial real estate includes manufacturing buildings and property, as well as

warehouses. The buildings can be used for research, production, storage and
distribution of goods. Some buildings that distribute goods are considered commercial
real estate. The classification is important because the zoning, construction and sales are
handled differently.

1. Land includes vacant land, working farms and ranches. The subcategories within vacant
land include undeveloped, early development or reuse, subdivision and site assembly.
Here's more at Land Broker Transactions.

ow the Real Estate Industry Works

Real estate also refers to producing, buying and selling real estate.

Real estate affects the U.S. economy by being a critical driver of economic growth.

Construction of new buildings is a component of gross domestic product. It includes both

residential, commercial, and industrial buildings. In 2017, it contributed $1.07 trillion, or 6
percent, to the U.S. economy.

New home building is a critical category. It includes construction of single-family homes,

townhouses and condominiums. The National Association of Home Builders provides monthly
data on home sales and average prices. The data on new home sales is a leading economic
indicator. It signals how the housing market will do in nine months. That’s how long it takes to
construct new homes. The NAHB also reports new home starts, Those are the number of home
construction projects on which ground is broken.
Real estate agents assist homeowners, businesses and investors buy and sell all four types of
properties. The industry is typically divided up into specialists that focus on one of the types.

Sellers' agents help find buyers through either the Multiple Listing Service or their professional
contacts. They price your property, using comparative listings of recently sold properties known
as "comps." The can help you spruce up your property so it will look its best to customers.

They assist in negotiations with the buyer, helping you get the highest price possible. Here are
more sellers' agent services.

Buyers' agents provide similar services for the home purchaser. They know the local market.
That means they can find a property that meets your most important criteria. They also
compare prices, called "doing comps." It allows them to guide you to areas that are affordable.
Buyers' agents negotiate for you, pointing out reasons why the seller should accept a lower
price. They help with the legalities of the process, including title search, inspection and
financing.

Real estate agents who want to increase their professionalism become REALTORS®. The National
Association of REALTORS® publishes provides monthly reports on the number of homes resold
and their average price.

It's a better indicator of the health of the overall housing industry than new home construction.
That's because new home builders can be overenthusiastic about future sales and overbuild.
They can also cut prices to force sales. Individual homeowners must follow the market's supply
and demand. They don't have the clout to manipulate the market. NAR provides the
current housing market statistics.

Real Estate Investing

Everyone who buys or sells a home engages in real estate investing. That means you must
consider several factors. Will the house rise in value while you live in it? If you get a mortgage,
how will future interest rates and taxes affect you?

Many people do so well with investing in their homes they want to buy and sell homes as a
business. There are many ways to do that. First, you can flip a house. That's where you buy a
house to improve then sell it. Many people own several homes and rent them out. Others use
Airbnb as a convenient way to rent out all or part of their homes. You can rent vacation homes
using VRBO or Home Away.

Before you do that, make sure you know what's the current business cycle. You don't want to
start potentially risky investing if the real estate market is going to crash.

You can also invest in housing without buying a home. You can buy stocks of homebuilders.
Their stock prices rise and fall with the housing market. Another way is with Real Estate
Investment Trusts, called REITS. These are investments in commercial real estate. Their stock
prices lag behind trends in residential real estate by a few years.

What New Home Statistics Tell You About the Real Estate Market

Statistics about new home construction are important leading economic indicators. That means
they will give you a heads up on the future of the housing market.

Each of these indicators tells a little different story about the health of the homebuilding
industry. For example, say home starts are steady, but housing starts decline. That will take a toll
on home sales. Many buyers might not want to wait longer than a year. It also means there's a
shortage of lumber, concrete, or construction workers. Those shortages could drive up costs,
and sales prices. That would further decrease demand for new homes.

If mortgages are declining, the homebuilder will end up with an inventory of unsold homes for
sale. It also means demand is high, but homeowners can't get mortgages. Rising home starts
might seem like an indicator of housing strength. But it might be a bad sign. Declining home
closings mean the housing market is weak.

The new home sale is the first step in a nine to twelve-month process. If new home sales pick
up, then you know closings will rise in about a year. However, all of the remaining three steps
must be completed.

A new home sales is when the buyer signs the paperwork and gives the homebuilder a deposit.
That's because most new homes are not constructed until there is a buyer. The exceptions are
spec homes that are used as model homes. The Census Bureau releases monthly estimates of
new home sales. They are given as an annual rate.

Two months after the paperwork is signed, the local housing regulators grant the permit. It is an
early indicator, but not always accurate. Builders can go bankrupt and never build the permitted
units. They can change the number of units built in a multi-family. In fact, 22.5% of multi-family
permits aren't built, or are changed to single-family units. Finally, developers often
receive permits for a large portion of a complex that could take months and month to build.

Three months later is the new home start. It occurs when the builder breaks ground.
The National Association of Home Builders reports on this monthly. It’s very accurate because
the new home start only occurs when the builder is confident enough to break ground.
Six to nine months later is the closing. The homebuyer must receive a mortgage before the
home can close. If the homebuyer doesn't qualify, the house remains in inventory. If this
statistic is lower than the home sale figure, it means the new home market will start to slow
down. There are too many homes being built, and not enough qualified home buyers. It can also
mean builders will begin lowering prices to clear their inventories. Fannie Mae releases the
report on all mortgages.

There are three other important indicators to watch.

1. Inventory - This is the total of homes that are available for sale, but unsold. The NAHB
reports this monthly.
2. Months of Supply This is how many months it would take to sell all the houses in
inventory. It's based on the sales rate and inventory. The NAHB also reports this
monthly.

3. Sales Prices - The Census Bureau reports on both the median and average new home
sales price.

ow the Real Estate Industry Works

Real estate also refers to producing, buying and selling real estate.

Real estate affects the U.S. economy by being a critical driver of economic growth.

Construction of new buildings is a component of gross domestic product. It includes both

residential, commercial, and industrial buildings. In 2017, it contributed $1.07 trillion, or 6
percent, to the U.S. economy.

New home building is a critical category. It includes construction of single-family homes,

townhouses and condominiums. The National Association of Home Builders provides monthly
data on home sales and average prices. The data on new home sales is a leading economic
indicator. It signals how the housing market will do in nine months. That’s how long it takes to
construct new homes. The NAHB also reports new home starts, Those are the number of home
construction projects on which ground is broken.

Real estate agents assist homeowners, businesses and investors buy and sell all four types of
properties. The industry is typically divided up into specialists that focus on one of the types.

Sellers' agents help find buyers through either the Multiple Listing Service or their professional
contacts. They price your property, using comparative listings of recently sold properties known
as "comps." The can help you spruce up your property so it will look its best to customers.
They assist in negotiations with the buyer, helping you get the highest price possible. Here are
more sellers' agent services.

Buyers' agents provide similar services for the home purchaser. They know the local market.
That means they can find a property that meets your most important criteria. They also
compare prices, called "doing comps." It allows them to guide you to areas that are affordable.
Buyers' agents negotiate for you, pointing out reasons why the seller should accept a lower
price. They help with the legalities of the process, including title search, inspection and
financing.

Real estate agents who want to increase their professionalism become REALTORS®. The National
Association of REALTORS® publishes provides monthly reports on the number of homes resold
and their average price.

It's a better indicator of the health of the overall housing industry than new home construction.
That's because new home builders can be overenthusiastic about future sales and overbuild.
They can also cut prices to force sales. Individual homeowners must follow the market's supply
and demand. They don't have the clout to manipulate the market. NAR provides the
current housing market statistics.

Real Estate Investing

Everyone who buys or sells a home engages in real estate investing. That means you must
consider several factors. Will the house rise in value while you live in it? If you get a mortgage,
how will future interest rates and taxes affect you?

Many people do so well with investing in their homes they want to buy and sell homes as a
business. There are many ways to do that. First, you can flip a house. That's where you buy a
house to improve then sell it. Many people own several homes and rent them out. Others use
Airbnb as a convenient way to rent out all or part of their homes. You can rent vacation homes
using VRBO or Home Away.

Before you do that, make sure you know what's the current business cycle. You don't want to
start potentially risky investing if the real estate market is going to crash.

You can also invest in housing without buying a home. You can buy stocks of homebuilders.
Their stock prices rise and fall with the housing market. Another way is with Real Estate
Investment Trusts, called REITS. These are investments in commercial real estate. Their stock
prices lag behind trends in residential real estate by a few years.

What New Home Statistics Tell You About the Real Estate Market

Statistics about new home construction are important leading economic indicators. That means
they will give you a heads up on the future of the housing market.
Each of these indicators tells a little different story about the health of the homebuilding
industry. For example, say home starts are steady, but housing starts decline. That will take a toll
on home sales. Many buyers might not want to wait longer than a year. It also means there's a
shortage of lumber, concrete, or construction workers. Those shortages could drive up costs,
and sales prices. That would further decrease demand for new homes.

If mortgages are declining, the homebuilder will end up with an inventory of unsold homes for
sale. It also means demand is high, but homeowners can't get mortgages. Rising home starts
might seem like an indicator of housing strength. But it might be a bad sign. Declining home
closings mean the housing market is weak.

The new home sale is the first step in a nine to twelve-month process. If new home sales pick
up, then you know closings will rise in about a year. However, all of the remaining three steps
must be completed.

A new home sales is when the buyer signs the paperwork and gives the homebuilder a deposit.
That's because most new homes are not constructed until there is a buyer. The exceptions are
spec homes that are used as model homes. The Census Bureau releases monthly estimates of
new home sales. They are given as an annual rate.

Two months after the paperwork is signed, the local housing regulators grant the permit. It is an
early indicator, but not always accurate. Builders can go bankrupt and never build the permitted
units. They can change the number of units built in a multi-family. In fact, 22.5% of multi-family
permits aren't built, or are changed to single-family units. Finally, developers often
receive permits for a large portion of a complex that could take months and month to build.

Three months later is the new home start. It occurs when the builder breaks ground.
The National Association of Home Builders reports on this monthly. It’s very accurate because
the new home start only occurs when the builder is confident enough to break ground.

Six to nine months later is the closing. The homebuyer must receive a mortgage before the
home can close. If the homebuyer doesn't qualify, the house remains in inventory. If this
statistic is lower than the home sale figure, it means the new home market will start to slow
down. There are too many homes being built, and not enough qualified home buyers. It can also
mean builders will begin lowering prices to clear their inventories. Fannie Mae releases the
report on all mortgages.

There are three other important indicators to watch.

1. Inventory - This is the total of homes that are available for sale, but unsold. The NAHB
reports this monthly.
2. Months of Supply This is how many months it would take to sell all the houses in
inventory. It's based on the sales rate and inventory. The NAHB also reports this
monthly.
3. Sales Prices - The Census Bureau reports on both the median and average new home
sales price.
TOP COMPANIES OF REAL ESTATE IN INDIA

HDIL
 HDIL was ranked as India’s fastest growing real estate company by Construction World-
NICMAR in October 2007.

 HDIL has been awarded the Mumbai International Airport Slum Rehabilitation project in
October 2007.

 Best developer in Commercial Infrastructure by CSI in 2010.

Housing Development & Infrastructure Limited (HDIL) has established itself as one of India’s
premier real estate development companies, with significant operations in the Mumbai
Metropolitan Region. HDIL is a public listed real estate company in India with shares traded on
the BSE & NSE Stock Exchanges. HDIL group has completed more than 100 million square feet of
construction in all verticals of real estate in last one decade.
HDIL caters to a diverse set of customers and this is reflected in its portfolio which features
premium commercial projects, townships for housing India's middle class families and
affordable housing for the bottom of the pyramid. With operations spanning every aspect of the
real estate business, from residential, commercial and retail projects, to slum rehabilitation to
land development; HDIL has also diversified into energy, hospitality and the development of
SEZs. HDIL has recently diversified into leisure (HDIL Leisures) and multiplexes (HDIL
Entertainment) and both businesses benefit from HDIL's expertise in real estate.

 HDIL was ranked as India’s fastest growing real estate company by Construction World-
NICMAR in October 2007.

 HDIL has been awarded the Mumbai International Airport Slum Rehabilitation project in
October 2007.

 Best developer in Commercial Infrastructure by CSI in 2010.

Housing Development & Infrastructure Limited (HDIL) has established itself as one of India’s
premier real estate development companies, with significant operations in the Mumbai
Metropolitan Region. HDIL is a public listed real estate company in India with shares traded on
the BSE & NSE Stock Exchanges. HDIL group has completed more than 100 million square feet of
construction in all verticals of real estate in last one decade.
HDIL caters to a diverse set of customers and this is reflected in its portfolio which features
premium commercial projects, townships for housing India's middle class families and
affordable housing for the bottom of the pyramid. With operations spanning every aspect of the
real estate business, from residential, commercial and retail projects, to slum rehabilitation to
land development; HDIL has also diversified into energy, hospitality and the development of
SEZs. HDIL has recently diversified into leisure (HDIL Leisures) and multiplexes (HDIL
Entertainment) and both businesses benefit from HDIL's expertise in real estate.
 Development portfolio of about 25 million square feet.

 24 projects at various stages of development.

 Completed six projects with a developed area of about 2 million square feet.

SUNTECK REALITY LTD

Sunteck Realty Ltd (SRL) is a Mumbai-based real estate development company, catering to the
ultra-luxury and luxury residential segment. SRL boasts of a city centric development portfolio
of about 25 million square feet spread across 24 projects at various stages of development and
four rented assets. Of the said portfolio, the company within a span of four years has completed
6 projects with a developed area of about 2 million square feet comprising of residential and
commercial developments. 72 per cent of the development is residential and balance 28 per
cent commercial and retail. Some of the ultra luxury projects in Mumbai include the Signia Isles,
Signia Pearl, and Signature Island located in Bandra Kurla Complex region located in the centre
of Mumbai.
SRL is renowned for its strong project execution skills through an in-house project management
team and strategic tie-ups / associations with domestic / International contractors, architects,
engineers and brand partners. SRL works with renowned brands like Walt Disney,

THE OBEROI REALITY

he Oberoi Realty is a real estate developer based in Mumbai, India. It was initially incorporated
in 1980 as Oberoi Constructions and later changed to its present name. The group is led by Mr
Vikas Oberoi, Chairman and Managing Director of the company.
Over the past three decades, the company has built growth and high stature through consistent
high-design and quality parameters. It has developed over 36 projects at strategic locations
across the Mumbai skyline aggregating about 6.5 million sq ft of spaces. With another 24 million
sq ft in the making, Oberoi Realty has aggressive plans for upcoming projects in various parts of
Mumbai and other regions.

UNITECH
Established in 1972 by a group of technocrats, Unitech Ltd is one of India’s leading real estate
players. It began as a consultancy firm for soil and foundation engineering and has grown to
have the most diversified product mix in real estate, comprising of world-class commercial
complexes, IT/ITes parks, SEZs, integrated residential developments, schools, hotels, malls, golf
courses and amusement parks.
So far, it has built more than 100 residential projects. Nirvana Country in Gurgaon, for one, is an
integrated development complete with villas, apartments, offices, retail spaces, schools and
clubs. The company has also developed world class malls such as Metro Walk in Rohini, The
Great India Place in Noida, and Central in Gurgaon, all of which have been hugely successful.
Currently, 4.5 million square feet of retail space is under construction in cities like Mumbai,
Kolkata, Bengaluru, Hyderabad, Chandigarh, Dehradun, Amritsar, Bhopal, Mysore, Mangalore,
Lucknow, Kochi, Trivandrum and Siliguri.
The recent launches have been Gardens Galleria in Bengaluru, Noida and Mohali .
 DLF Ltd

DLF has over 60 years of track record of sustained growth, customer satisfaction, and
innovation. The company has 314 msf of planned projects with 52 msf of projects under
construction.
DLF's primary business is development of residential, commercial and retail properties. The
company has a unique business model with earnings arising from development and rentals. Its
exposure across businesses, segments and geographies, mitigates any down-cycles in the
market. From developing 22 major colonies in Delhi, DLF is now present across 15 states-24
cities in India.
DLF is credited with introducing and pioneering the revolutionary concept of developing
commercial complexes in the vicinity of residential areas. DLF has successfully launched
commercial complexes and is in the process of marking its presence across various locations in
India.

SUPERTECH

 More than 10,000 units delivered

 Projects across 40 locations

 Over 75 million square feet under construction

 More than 50,000 customer base

 ISO 9001:2001 certified

Supertech Limited was founded in 1988 in the National Capital Region (NCR) by Mr RK Arora.
The company develops projects in different verticals of real estate such as residential,
townships, commercial, retail, office spaces and hospitality. It has a major presence in
Uttarakhand (Uttar Pradesh) and Haryana in the north, and is constructing a project in
Bengaluru in the south of the country.
Supertech is the first Indian real estate developer to introduce the precast technology, which is
a step further in construction. With the use of this technology, a hindrance-free construction
can be carried out in any season saving up to 64 per cent of time as compared to the
construction time of a brick house.
 Supertech has already converted more than 33 million sq ft of residential and commercial
entities. With 40 ongoing projects worth Rs 14,000 crore (US$ 2.38 billion) in hand, the
company has over 75 million sq ft under construction with project.

OMAXE

 One of the foremost real estate development companies in India

 Presence in over 30 Indian cities

 Workforce of over 2,400 with varied skill sets

Omaxe is one of India's leading real estate development companies. It was started in 1987 by
Mr Rohtas Goel. In 1989, the Omaxe Builders Private Ltd was founded to undertake construction
and contracting business.
Over the years, Omaxe has made a mark with some landmark projects and engineering marvels
in metros. Seeing an opportunity in tier II and III cities, the company made a conscious decision
to venture into states such as Uttar Pradesh, Madhya Pradesh, Punjab, Haryana, Uttarakhand
and Rajasthan,among others.
Presently, Omaxe has spread its footprints in nine states across 30 cities in India.The company
has already delivered more than 90 million sq ft and is currently executing 42 real estate
projects, among which are 16 integrated townships, two hi-tech townships, 14 group housing
projects, 10 shopping malls and commercial complexes and hotels.

JAYPEE GROUP
 ISO 9001:2008 certified company.

 Accredited by UKAS and NABCB.

 Five decades of operation.

 As of March 2014, total assets stood at Rs 36,868.26 crore (US$ 5.86 billion).
The Jaypee Group is a Rs 20,000 crore (US$ 3.18 billion) well diversified infrastructural industrial
conglomerate in India. Over the decades it has maintained its salience with leadership in its
chosen line of businesses.
Transforming challenges into opportunities has been the hallmark of the Jaypee Group, ever
since its inception five decades ago. The Group is a diversified infrastructure conglomerate with
business interests in engineering & construction, cement, power, real estate, expressways,
fertilizer, hospitality, healthcare, sports, information technology and education (not-for-profit).

 Largest real estate company with revenues of US$ 1.4 billion (FY13)

 Market capitalisation of US$ 7.2 billion

 Developed 3,000 acre DLF City in Gurgaon

 Net land bank of 348 million sq feet

 Mission Statement
 The mission of Norris & Company is to be the most successful real estate firm in Indian
River County. Norris & Company Real Estate incorporates proven, professional state of-
the-art techniques specializing in the marketing, listing and selling of new and resale
luxury homes, residential communities, condominiums, home sites, undeveloped land
and commercial and investment opportunities. Norris & Company Real Estate maintains
a full-time staff of well-trained real estate professionals who continually strive to provide
top quality service for their individual clients and customers. Norris & Company Real
Estate is a creative, innovative and people-oriented organization providing individual
opportunity, personal satisfaction and rewarding challenges to all members of the firm .

COMPANY PROFILE
 OVERVIEW

Quoting the legendary British politician Winston Churchill, “Courage is going from failure to
failure without losing enthusiasm” is personified in the resurgence of the Passion Group.
The Passion Group is the fruit reaped from years of hard work, honesty and sheer grit and
determination displayed by the owner Mr Sandeep Kansal, accompanied by his able brother
Mr Prashant Kansal.

The Passion Group is an amalgamation of several small and medium scale businesses
which the owners envisaged. Started as a sub broker, the Group did have their humble
beginning and initial hardships. They were initially not a direct trading member to the stock
exchange but an intermediary i.e. working on behalf of a trading member or as a support
consultant to investors dealing in securities. Given the fact that such businesses run on
people’s money, TRUST is a non-negotiable instrument. There are no short cuts to success
in this field. However, the Group was instrumental in displaying honesty and integrity to all
its customers and other regulatory stakeholders and owing to this, today it can boast of
being one of the leading stock broking companies in the country. With clientele strength of
more than 50,000, it has a viral presence with offices functional all across the length and
breadth of the country.
The Group is one of the top stock brokers with expertise in stock market trading in
Bombay Stock Exchange (BSE), National Stock Exchange (NSE). They are also veterans
of the commodity market with adeptness in commodities trading and Multi Commodity
Exchange..
The USP (Unique Selling Proposition) of the Group is that they do not treat customers as
mere sources of revenue generators. Customers are treated as strategic business
partners where in the Group would use their rich experience and in depth market analysis
to help customers grow their net worth and in doing so, in turn would grow inorganically to
being one of the powerhouses in the stock trading domain in India. Customers are free to
trade in stocks, derivatives, commodities, mutual funds, bonds and IPOs. In case they seek
any expert guidance or consultancy, the Group has a dedicated research department with
extremely qualified and adept subject matter experts who deal with clients on a one on one
basis and provides practical and profitable solutions to them. This initiative is instrumental in
raising the value chain – the Passion Group is not only a fully fledged broker but also
a stock market advisor to customers providing the best stock and commodity tipsbased
on their investment appetite.
The Passion Group has customized features and offerings, catering to the needs and wants
of a wide range of customers. Be a trader, an amateur to the stock market or an active
investor, the Group has personified solutions for each one of them which would ensure a
streamline flow of fund on behalf of the customers. The Group enables customers to open a
free trading acco
GROUP COMPANIES
.

+ GROUP COMPAN
Passion Stock Broking (P) Ltd
Passion Stock Broking Limited provides opportunities for the customer by opening up
investment Panorama. Our offerings include stock broking services for stock trading through
the branch and Internet and Portfolio management services

Passion Commodities (P) Ltd

Commodities market essentially represents another kind of organized market just like the
stock market and the debt market. "Why Commodities?" is an inevitable question that arises
in one's mind. Well, commodity derivatives provide unique money making opportunities to a
wider spectrum of market participants.

Passion Infra Promoters (P) Ltd

Passion Infra Promoters is a venture of the Passion Group. We are known to be a
professionally managed organization with a stable and confident business model. Passion
has created a brand name that stands for trust across our entire clients.

Passion Home Appliances (P) Ltd

We are a group committed to produce the best quality and best value appliances and white
goods. To achieve

The “Passion” Group

The quality which sets apart great achievers is that they are passionately curious of their
job. If a person is passionate about something, impossible is merely a word in
dictionary. Passion has the power to drive the focus, unleash the creativity and make the
weirdest of the dreams come true.
This is what precisely describes our Group. We are driven by passion – passion to explore
new opportunities in the financial domain, passion to serve customers in the best possible
way, passion to grow and prosper, and passion to give back to the society. The leaders did
overcome a lot of hardships but never succumbed. The innate passion in the leaders has
spread like wild fire and now, all the employees are taking the baton forward in making the
Passion Group, one of the most successful organizations in the financial services sector.

UR JOURNEY AND STOREY

OThe Passion Group, as the name suggests, is an outcome of a passionate endeavour by
two visionaries – Mr Sandeep Kansal and his able brother Mr. Prashant Kansal. Being a
victim of the Harshad Mehta crisis where in they were almost moved to bankruptcy failed to
dent their aspiration to grow and shine, which led to the exemplary formation of a eight
company conglomerate named the Passion Group.
The passion and unconditional love for the stock market was hereditary for the owners.
Prior to launching this venture, Sandeep worked with his father on a brokerage firm which
fell apart during the Harshad Mehta crisis. The phantom rose from the ashes and Sandeep
determined to shine on the same field.

He ventured into the real estate market in the year 2000, scaled the education market by
incorporating Acme College of Engineering in the year 2006 and also an electrical company
in the year 2007.

All these initiatives were then congregated to form the Passion Group. From its humble
beginnings, today it boasts of clientele strength of more than 200,000 with more than 500
franchisees with an extremely healthy and sustainable growth rate

MISSION VISION AND CORE VALUES

VISION
Entrust in Us!
To be a one stop shop for customers in generating substantial economic benefits by legal
and ethical practices, and in the process strive to become one of the most respectable and
trusted organization in the financial services sector

MISSION
Insure your future!
Consult customers and imbibe in them the art of investing wealth in order to make the most
optimal utilization of the same, and in a way achieve long term sustainability in terms of
economic security and future aspirations.

CORE VALUES
“Give a man a fish and you feed him for a day; teach a man to fish and you feed him
for a lifetime”
“Trust takes years to build, seconds to break and forever to repair” – precisely
explains the core of operations of the Passion group. Gaining trust of our customers is our
prima facie motto – based on the hard work and dedication of our employees, we have
tailored our offerings with the highest level of personification so that we have something to
offer for every customer.
“No legacy is as rich as honesty” (William Shakespeare) is engrained in our DNA. The
Group has zero tolerance to any unscrupulous operations and assures transparency and
integrity in its offerings.
Growing in heaps and bounds, the Group has launched itself in such a way so as to set a
note of caution to the competition that we are here to rule – not merely compete. And this
attitude is driven by the immense passion among its employees, spearheaded by the
owners, Sandeep and Prashant.

The leadership nurtures and leverages a cohesive team of technically and functionally
adept professionals who are the pivots to their success story.

MANAGEMENT TEAM
Mr. Sandeep Kansal - Founder and Managing Director
Many an inspiring story is heard about budding entrepreneurs but not many of them do
possess the courage and grit to succeed in the very field which almost made them
bankrupt. A live personification of determination, passion and foresight – Mr. Sandeep
Kansal is the man behind the success story of the Passion Group which is a congregation
of nine companies. With over 25 years of market experience, he is veteran in the field of
stocks and can pre-empt and forecast the happenings of the stock market.

Owing to the rising inflationary economical state of the country, Sandeep acknowledged the
fact that people yearned for any alternative source of income. With this in view, he
envisaged the Passion Group with an aim to consult customers to channelize their earnings
or funds in such a way so as to earn the maximum return out of it. He does not only believe
in providing customers with their personified product offerings but also aims to extend their
services and rise up the value chain.

The high quotient of values and ethics which is instilled in Sandeep, helps airing an
atmosphere of transparency and honesty in the Group which goes a long way in ensuring
high level of respect and trust on behalf of customers. Being an extremely seasoned
motivator and a people manager, he aims to take the Passion Group to greater and
sustainable heights. The Group has already grown manifold under his able leadership and
he aims to make it one of the biggest and the most respected brokerage firm in the financial
services sector.

The life story of Sandeep provides a motivational case study for young entrepreneurs and
other professionals to imbibe. The case re-iterates and stresses on the fact that failures are
indeed stepping stones to success.

Message from the Leader

“Don’t put all your eggs in one basket” – is the motto behind the upsurge of the Passion
Group. Owing to the unstable economic conditions of the country, the Passion group aims
to provide economic security to the customers and in a way, provide an alternative source of
income. Many a time, salaried employees do not possess the financial know-how to
leverage their savings in order to get the maximum returns.

The Passion Group knows it all. From its humble beginning as a sub broker, it is currently
one of the most formidable players in the stock exchange market. Customers have the
leeway to channelize their funds in the National Stock Exchange (NSE), Bombay Stock
Exchange (BSE), MCX, NCDEX and many more.

The Passion Group also provides best in class consulting facilities to its customers. We
have a full fledged research centre where in veterans of the stock markets perform
statistical and econometric analysis of the latest trends in the stock markets. This wing is
primarily focused on consulting clients with practical stock market advice and other equity
market tips. Customers are constantly updated with the current market trends – bullish or
bearish, hot stocks and IPO releases. Customers can also opt for best in class practical
training by experts in the industry.

All the noble efforts made by the Group have reaped huge dividends which is evident in
their growth story. Currently it boasts of clientele strength of more than 200,000 with an
above 90% satisfaction rate by clients.

So, the message to our dearest customer, “Give your savings to us, and we would ensure
an alternate source of income”.

Mr. Prashant Kansal – Co-Founder and Managing Director

A strategy without implementation is as good as day-dreaming. It is the operations which
provide the rudder to the ship. No matter how massive the ship is, it cannot achieve any
direction without the use of a rudder. This metaphorically explains or highlights the
importance of Mr. Prashant Kansal who is the operational head of the Passion Group. Right
from the humble inception of the Group as a sub broker to its current success as being one
of the trusted firms in the financial sector, Prashant was instrumental in looking after all the
departments and services of the Passion Group.

Having the same pedigree as that of his able brother Sandeep, the duo has based their
enterprise on honesty, integrity and transparency. He is a doer – one who believes in on-
field implementations of strategy and tactics to gain market share. Being a charismatic
leader and a motivator, he leads, by example, a team of extremely motivated and adept
professionals who understands the minute nitty gritty of the financial sector of the country.
He is a visionary who envisioned the growth story of the Group and through his sustained
and true efforts, have surpassed expectations. The Group experienced an inorganic growth
of more than 1100% in the financial year 2015.

It is a result of his hard work, determination and integrity that customers rates the services
of the Group extremely high, and lays complete trust in their expertise and operations. This
is clearly evident in the fact that more than 2 lakh customers have entrusted their money in
the Group.

Message from the leader

“Honesty is the best policy” – is a clichéd saying in the traditional era. Now, with a plethora
of crisis and crashes that have plagued the world over and over again, customers take an
extremely cautious and skeptic stance before channelizing or entrusting upon their
monetary resources on some third party services. In the financial sector, TRUST is a major
weapon by which a firm can tap a sizeable market. Inorganic efficiency or shrewdness is
always myopic in nature.

With this foresight, the Group is rooted on policies of ethics and transparency. In the quest
to take the Passion Group to newer heights, the Group has tailored excellent
customizations in its service offerings such that we have a ready-made offering for every
customer irrespective of his demography. The Group has access to the best in class talent
pool which is pivotal to their success. The aim is not only to be an above par trading
company where in customers can trade in NSE, BSE, MCX, NCDEX and other commodity
and derivatives markets but also be a consulting firm providing rich and authentic
information on the latest trends in the stock market, in depth analysis of different portfolios
and industry sectors and other information on IPO launches.

With this in view and in an attempt to raise their level of association with customers, we
have incorporated training and research centers where in eminent educationalists and
practitioners are hired, who provide an in-depth analysis of the overall economic state of the
nation.

Customers are the highest priority. In order to ensure ease in accessibility and affordability,
the Group charges the lowest brokerage fees in share market investment. Customers are
guided to the entire process starting from opening their free online demat account to
analyzing and zeroing on the portfolio where the customer wants to invest. Customers are
also provided training on the market sentiments and the signs to gauge the bullish or
bearish nature of the market.
So, the message to the prospective customer remains – “Come to us and let us grow
together.

FINANCIAL SERVICES
The financial services which the Passion group intends to serve, is completely based on the
investing capability and appetite of business partners or end customers. As a result of this,
variety and diversity of offerings do matter. The products and services offered by the Group
cater to wide demographics. There are personified products for customers with varying
investment capability and risk taking appetite. The Group is one of the most renowned and
celebrated brokers in the stock market trading in Bombay Stock Exchange (BSE) as well as
the National Stock Exchange (NSE). Apart from that they also are members of Mcx, Ncdex
etc. all of which provides customers a wide pool of options to choose their portfolio and
minimize the risk factor.
Equity Market
“Higher the risk, higher the return” is one of the most clichéd terms used in the stock market
arena. The Passion group, owing to its state of art research and analytical tool and
techniques, aims to show to its customers that it is possible to earn substantial returns on
investment without taking much risk. The research wing of the Group is equipped with one
of the best talents of the industry who analyses the various trends and seasonality in stock
pricing movements and recommends accordingly to customers. Customers are consulted
and advised based on their risk taking appetite. After getting an insight on the investment
needs and expectations of the customers (long term vis-a-vis short term), a holistic research
on the market movements are performed and based on the forecasts and sentiments of the
market and industry sectors, a true picture is provided to the customers. The Group has
instated a Risk Management Cell which governs and tracks the movements of stocks and
portfolios, so that the customers could be kept informed on the latest updates about the
progress of their funds.

Commodity Market
The commodity market is one of the most upcoming markets in the financial industry. More
and more customers are looking up to the commodity market because with intensive market
know-how, customers can earn substantial revenues with nominal investments. Hence, the
risk factor in this market is considerably low as compared to equity or debt markets. The
Group understands the criticality of this market and in order to leverage or make the
maximum out of the growth opportunity, they have set up the largest subsidiary – Passion
Commodities Pvt. Ltd. This fully owned subsidiary is a full time elite member of a plethora of
options – like MCX, NCDEX, NSEL to name a few – and hence provides its customers a
wide variety of options to create their portfolio. The team of financial consultants and
experts recommend their customers in such a way that the risk factor is diverted or
distributed towards a variety of non-correlated or negatively correlated assets so as to offset
the risk quotient.

Currency Market
The Currency Market is one of the most difficult markets to muster, because the currency
price movements are governed by several macro-economic factors such as interest rates,
inflation, political sentiments and many more. Many a times, it depends on foreign
transactions as well – in terms of FDIs and FIIs. Thus, the need for expert advice or opinion
is the maximum in this arena. The Passion group have currency market veterans in their
consultant group who analyses and gauges the political sentiments and international
relationships & trade, and its impact on the currency fluctuation of a particular nation. The
team of experts guide prospective customers on the hot currencies of the time, and helps
them create a portfolio to minimize risk and at the same time, maximize returns.

Derivatives Market
Derivatives, as the name suggest, are not products per se. They derive value from
underlying products or assets which may be stocks, currency, commodities or many more.
Thus, in order to excel in the derivatives market an in-depth know-how on the trends and
patterns of the asset products, and their correlation with other asset products is a mandate.
The Passion group have sophisticated machinery in place, governed by best in class
experienced talent who gauges and analyses the price movements, and the effect that a
particular asset price has on another. Based on their findings, the customers are given a
true picture on the assets to consider, and the assets to avoid for the particular time being

The financial services which the Passion group intends to serve, is completely based on the
investing capability and appetite of business partners or end customers. As a result of this,
variety and diversity of offerings do matter. The products and services offered by the Group
cater to wide demographics. There are personified products for customers with varying
investment capability and risk taking appetite. The Group is one of the most renowned and
celebrated brokers in the stock market trading in Bombay Stock Exchange (BSE) as well as
the National Stock Exchange (NSE). Apart from that they also are members of Mcx, Ncdex
etc. all of which provides customers a wide pool of options to choose their portfolio and
minimize the risk factor.

Equity Market
“Higher the risk, higher the return” is one of the most clichéd terms used in the stock market
arena. The Passion group, owing to its state of art research and analytical tool and
techniques, aims to show to its customers that it is possible to earn substantial returns on
investment without taking much risk. The research wing of the Group is equipped with one
of the best talents of the industry who analyses the various trends and seasonality in stock
pricing movements and recommends accordingly to customers. Customers are consulted
and advised based on their risk taking appetite. After getting an insight on the investment
needs and expectations of the customers (long term vis-a-vis short term), a holistic research
on the market movements are performed and based on the forecasts and sentiments of the
market and industry sectors, a true picture is provided to the customers. The Group has
instated a Risk Management Cell which governs and tracks the movements of stocks and
portfolios, so that the customers could be kept informed on the latest updates about the
progress of their funds.
Commodity Market
The commodity market is one of the most upcoming markets in the financial industry. More
and more customers are looking up to the commodity market because with intensive market
know-how, customers can earn substantial revenues with nominal investments. Hence, the
risk factor in this market is considerably low as compared to equity or debt markets. The
Group understands the criticality of this market and in order to leverage or make the
maximum out of the growth opportunity, they have set up the largest subsidiary – Passion
Commodities Pvt. Ltd. This fully owned subsidiary is a full time elite member of a plethora of
options – like MCX, NCDEX, NSEL to name a few – and hence provides its customers a
wide variety of options to create their portfolio. The team of financial consultants and
experts recommend their customers in such a way that the risk factor is diverted or
distributed towards a variety of non-correlated or negatively correlated assets so as to offset
the risk quotient.

Currency Market
The Currency Market is one of the most difficult markets to muster, because the currency
price movements are governed by several macro-economic factors such as interest rates,
inflation, political sentiments and many more. Many a times, it depends on foreign
transactions as well – in terms of FDIs and FIIs. Thus, the need for expert advice or opinion
is the maximum in this arena. The Passion group have currency market veterans in their
consultant group who analyses and gauges the political sentiments and international
relationships & trade, and its impact on the currency fluctuation of a particular nation. The
team of experts guide prospective customers on the hot currencies of the time, and helps
them create a portfolio to minimize risk and at the same time, maximize returns.

Derivatives Market
Derivatives, as the name suggest, are not products per se. They derive value from
underlying products or assets which may be stocks, currency, commodities or many more.
Thus, in order to excel in the derivatives market an in-depth know-how on the trends and
patterns of the asset products, and their correlation with other asset products is a mandate.
The Passion group have sophisticated machinery in place, governed by best in class
experienced talent who gauges and analyses the price movements, and the effect that a
particular asset price has on another. Based on their findings, the customers are given a
true picture on the assets to consider, and the assets to avoid for the particular time being
The financial services which the Passion group intends to serve, is completely based on the
investing capability and appetite of business partners or end customers. As a result of this,
variety and diversity of offerings do matter. The products and services offered by the Group
cater to wide demographics. There are personified products for customers with varying
investment capability and risk taking appetite. The Group is one of the most renowned and
celebrated brokers in the stock market trading in Bombay Stock Exchange (BSE) as well as
the National Stock Exchange (NSE). Apart from that they also are members of Mcx, Ncdex
etc. all of which provides customers a wide pool of options to choose their portfolio.

Real Estate
Passion Developers is a venture of the Passion Group. We are known to be a professionally
managed organization with a stable and confident business model. Passion has created a
brand name that stands for trust across our entire clients.

Committed to excellence and craftsmanship, we focus meticulously on every detail of the

client’s needs. Our projects are situated in prime locations. We bring designs to life and
turns dream into reality. We delight in catering to the special needs of our clients. And
through it all, our aim is to give each of our clients the best value for their money. We invite
you to join our ever-growing community of satisfied customers

DISTRIBUTION SERVICES

The Wealth Management team at Passion Group works with the objective of providing our
clients with a bouquet of smart investment products each analysed and evaluated
meticulously and thereafter blended together to precisely meet your unique investment
needs. We have enviable research team that spans multiple asset classes bringing
insightful research to our team of wealth managers. The proximity and connectivity of our
Management with industry enables us to view in closer detail, the companies we study for
investing.
Our approach is entirely client-centric, which means that the services and products will be
tailored to suit your specific requirements, while we build the wealth management plan
around you. We draw from our expertise spanning every aspect of wealth management to
create solutions for exclusively for you. What makes us truly different is what we do after
you make the investments, we constantly monitoring of your investments, fine tuning them
to dynamic external scenario of today.

Our team of experts from every aspect of the wealth management process works with
integrity and diligence, bringing with them decades of experience to create and manage
winning investment plans.

Passion Group is committed to world class wealth services to their clients in various
segments link Life & Non Life Insurance, Mutula Funds, Fixed Deposits, Bonds, IPO,
Portfolio Management etc. Passion Group focusses on long term validity of their relationship
with their valued clients.

Technology
Passion Group has made a key strategic acquisition - Systoo Technology(Now Systoo
Impex). This Strategic initiative ensures that the group is equipped with the latest
technology and resources to provide its customers, the best in class products and services
in whichever field it involves.

Systoo Technology is a vanguard IT services provider company, with core business of

software development, web designing and website development. Profound knowledge, core
competencies, and professional excellence are what describe Systoo Technology. Well
committed project management teams, dedicated professionals, on time delivery, happy
clients, and cost effective professionally customized web solutions constitute the group.
Corporate Social Responsibility

Placing values into practice:

We, at Passion, are an ardent believer that an organization is established not only with the
sole motto of escalating its economic resources, but at the same time we strongly believe
that every organization is highly indebted to the society in which it is founded and must
repay the debt by contributing massively to the socio- economic welfare.
Passion group is committed to National CSR values & principles. We believe that the
people of the organization are its core strength. The organization believes in improving the
quality of life of the people. Passion will focus on deputing its resources to provide a healthy
and prosperous environment and to improve the quality of life of the people.

1. Human rights :
Human rights which carry National recognition are duly respected and supported by us. We
are quite particular as regards to the rights not only of our business associates and
partners, but our employees as well.
2. Identical & Equal opportunities:
We encourage and stress on equal opportunity among all our associates, irrespective of
caste, creed, origin or any other context.
3. Healthy and peaceful working Environment:
We provide a healthy working environment to our people. We believe that since a person
spends almost 1/3rd of his time working at office, he should get a healthy and peaceful
working environment. The remuneration and social benefits we give meets the statutory
standards and provisions. We comply with the provisions with respect to working hours and
leaves.
4. Health and safety measures:
Safety at the workplace is give top priority by the company. We maintain a safe and hygienic
working environment and take appropriate measures to ensure its associates' health and
safety at their workplace.
5. Natural Environment:
Every citizen’s responsibility is to protect and preserve the environment. We, at Passion,
take it as our duty to protect the environment. And initiate all necessary steps towards the
implementation of the same through various departments of our company.
The companies’ CSR activities also include women empowerment, save girl child, Women’s
education and many more such type of activities as a part of its CSR activities.

Why Passion?
We at Passion are indebted to each customer who signs up with us, and go the extra mile in
resolving all their queries and satisfy their expectations from the Group. Our product and
service portfolio are differentiated from the market in many ways, a few of which are
described below:-

Extensive Research & Advice– The top management of Passion have been instrumental
in setting up a culture of research in the DNA of the Group. All our decisions and
recommendations are based on solid research on the market based on historic data and
trends. Best in class and sophisticated analytical tools and techniques are employed to
gauge the sensitivity and behaviour of the commodity market. Customers can opt for a one
on one communication with our team of experts and get crucial tips on the hot commodity
products and profitable portfolios by combining certain products.
A few of the highlights of the services provided by Passion are:-

• Consultation of customers based on their investment appetite - Commodity market,

being a low investment game, are often the choice by customers who are more on the
conservative side. We at Passion understands the expectations of each and every customer
and act in accordance to that
 • Holistic research and analysis on each and every aspect of the commodity market in
terms of the risk associated with each of the products and the plausible returns out of it

• Customers are shown the true picture (without any biases) of the commodity market so
as to ensure maximum transparency in operations. Also, this ensures that the customers
take a practical stance in their investment operations.

Wide Investment Opportunities –

We at Passion provide customers with a wide plethora of investment opportunities. Owing
to our membership with Mcx, Ncdex, Nsel etc, customers have a wide choice of options
from which to choose. Since the commodities market is vulnerable in terms of returns,
hence customers are provided with expert guidance on how to choose a product or a
portfolio of products. The research wing is equipped with veterans of the industry who helps
customer gain maximum returns from nominal investments.

Risk Management Activities – The Passion Group has incorporated a robust and reliable
risk management cell who continuously keeps a watch on the current and forecasted
movements of commodity pricings. The cell ensures that customers are provided the true
picture of the market based on their investments so that there are no subsequent
grievances. Customers are delivered as per the commitment of the Group.
Membership and Trading Platforms –As mentioned the Passion Group has membership
with Mcx, Ncdex, Nsel etc which enables customers to plan their investments in a wide
bucket of products. In addition to that, the Group also provides a robust online trading
platform. Customers can trade online without any hassles, and the platform educates the
users on its technical know-how and functional operations.
The various basic and augmented functionalities provided by the trading platform includes:-

• High speed platform with the leeway to perform single-code and multi-code operations

• Design of disparate portfolios to keep track of the diverse investments made by the
customers

• Affiliate trading & dealing options

Customer Support – Efficient customer support is one of the key aspects in commodity
trading. Given the vulnerability of the commodity market, it is extremely important and
instrumental to choose the products diligently as in doing so; a substantial return can be
earned with minimal investments.
The Passion Group provides relentless service from 8 AM in the morning till 12 AM.
Customers are free to contact the team of experts via call, sms and live chat. Customers
also have the option to request a remote sign in facility where in an experienced
professional from the Group would get to the nitty gritty of the dilemma being faced by the
customer and track it to closure.
There is also grievance team instated for customers to lodge their complaints and areas of
dissatisfaction. This department is directly under the monitor of senior management who
closely scans the criticality of each and every reported issue and addresses them
appropriately.

Chapter-2
Research Methodology

A research design is simply a plan for study in collecting and analyzing the data. It helps the

researcher to conduct the study in an economical method and relevant to the problem.

Research methodology is a systematic way to solve a research problem. The methodology should

combine economy with efficiency.

Research methodology is a way to systematically solve the research problem. It is understood as

a science of studying how systematically a research is done scientifically. In it we study steps

that are generally adopted by the researcher in studying the research problem along with the

logic behind them.

  Research Instrument and Statistical Techniques

Normally two types of data are used for the purpose of carrying out research. For this survey also

I have collected these data i.e.

a. Primary data

b. Secondary data

 Primary Data:

Primary data is one, which is collected from fresh sources and for the first time while

conducting the research. For the project, primary survey has been undertaken

through a survey instrument consisting of structured questionnaire filled by

employees by the way of personal interviewing.

 Secondary data:

Secondary data is that data which has been collected for some other purpose.

There are two types of sources for collecting secondary data:

a. Internal sources
b. External sources

Internal sources of secondary data includes the data generated within the

organization

E.g. Employee Engagement Survey Result

External sources of secondary data are the sources outside the organization

E.g. Annual Publications, Books, Magazines and Internet etc.

 RESEARCH DESIGN
 Exploratory Research

Exploratory research is defined as the initial research into a hypothetical or

theoretical idea. This is where a researcher has an idea or has observed something

and seeks to understand more about it. An exploratory research project is an

attempt to lay the groundwork that will lead to future studies or to determine if

what is being observed might be explained by a currently existing theory.

  DESCRIPTIVE RESEARCH

A study designed to depict the participants in an accurate way. The three main

ways to collect this information are :

 OBSERVE
 DESCRIBE
 DOCUMENT

Research approach method-

Survey Method

 Area of study-

The survey was carried out in Passion Group Pvt. Ltd. A survey was effective to study the

Customer data analysis in the company.

 Research Design

Exploratory and Descriptive

 Data Source-

Primary Data and Secondary Data

 Time period of study-

4 months (Jan.-May)

 Sample size

The sample is 30 employees.

  Sampling method-

Sampling procedure used for this study is Simple Random Sampling

 Sample design-

To select the samples, the sampling technique used was Simple Random Sampling. The main

benefit of Simple Random Sampling is that it guarantees that the sample chosen is a

representative of the population. This ensures that the statically conclusions will be valid.

In this technique each member of the population has an equal chance of being selected as

subject. The entire process of sampling is done in a single step with each subject selected

independently of the other member of the population.

 Tool for data collection-

The research instrument used in this study is structured questionnaire which consists of 14

questions. It was predetermined before conducting the survey. The questions are close ended.

 Statistical tools used in the study-

For the analysis of data percentage analysis is used.

Objective of the study

OBJECTIVES:
 To study the property purchasing behavior i.e.(Residential) of different types of customer
in different area.

 To study the various factors affecting the customer- buying pattern especially in case of
Residential properties.

 To find the expectations & needs of customers fromKumar Builders Constructions

.
To find the opinion of the customers with regard tovarious schemes available or schemes
offered by Kumar Builder constructions.

To find out the near competitors for Kumar Builder Constructions.
To find out the period in which the customers are morewilling to purchase Residential
properties.

To search out new prospects for Kumar Builder Construction

Scope of the study

This study has a scope in any kind of organization where customer data analysis is general one

and makes the employees to put forth their practical difficulties and need factors in the

organization. This study can help the management to know how these data can effect in making

market plans, sales offers, retention plans and determining the customer behavior towards their

products & services.

DATA ANALYSIS

&

INTERPRETATION
1. Do you have any plan to purchase residential property in outer city ?
1. Yes
2. No
2. What is your present type of property?
1. Ownership
2. On rental
3. Others
3 ) I n w h i c h a r e a w o u l d y o u p r e f e r t o p u r c h a s e r e s i d e n ti
a l properties?
1. Peth area
2. Hadapsar
3. Pashan
4. Baner
5. Kalyani nagar
6. Katraj
7. kondwa
4. Which factor do you take in to consideration while purchasing residential properties?
1. Location Price
2. Transportation facility
3. Accessibility to market
-
5 Which parameters do you take in to consideration while selecting a residential
property? (Allow to multiple choice)
Brand Name

1. Quality

2. Space (sq. ft)

3. Facilities

4. Interiors

5. Schemes
6. Indicate the source of information that you consider for property purchasing ? (choose any one)

1. Hoarding

2. Newspapers

3. Agent

4. Relatives

5. Others
7. Are you aware of various schemes offered by Company?

1. Yes

2. No
8. what is your opinion about the scheme ?

1. Very Good

2. Good

3. Average
9. During which duration of the year normally would you like to purchase residential properties?

1. Jan. to Apr.

2. May to Aug.

3. Sep. to Dec.
10. What type of residential property you would like to purchases?

1. 1BHK Flat

2. 2BHK Flat

3. 3BHK Flat

4. Bungalows/Row

5. House

6. Others
11.What will be your mode of purchase of residential property?

1. Home Loans

2. Lum sum Installments

3. Others
 Findings
 The needs of the customers are clearly defined and the products are delivered according

to the needs of the customers.

 Customer’s comments and complaints are welcomed and resolved quickly and positively.

Comments and complaints are taken through face to face interviews.

 The company conducts customer satisfaction surveys through research agencies.
 Sales persons of the company maintain frequent and informative communication with the

customers.
 Business process is regularly reviewed to eliminate non value-adding activities.
 The factors which have an impact on the CRM are – organization culture, support from

top management, interpersonal skill of the sales personals and working environment of

the company.
Conclusion

 1)It can be seen that company is popular brand.

 .2)Quality is considering lot while purchasing residenti al property.

 3)The Buyers consider Quality and price while purchasi

n g t h e residential property.

 4 ) T h e c u sto m e r m ay c h a n ge t h e B ran d i f t h e Pa r ti c u l a r
b ran d i s not available and also because of close substitute.

 5)Price hike is also one of the reasons for change in brand.

 6)Adverti ng and other sales promoti on tools have a great effect

onsales of the residential property.
Suggestions

1) COMPANY should try to tap other market potentials, such as

Nasik,Kolhapur, Surat Ahmedabad

.2) COMPANY should try to decrease Five star amenities with a view
tocut down the property prices and there by attracting the middleclass

.3) COMPANY should organize annual customer meet to appreciate

thosecustomer who have been with them and awarded them.

4) COMPANY should take mass media such as television more

preciselycable media to target local customers

.5 ) COMPANY should also concentrate more on interior decoration

tocompete with other competitors.

6) COMPANY should reduce the maintenance charges

.7 COMPANY should also concentrate on CRM activities, such asloyalty

to create strong good will and gain new customer.
 Bibliography
RESEARCH METHODOLOGY-
METHOD AND TECHNIQUE (C.R. KOTHARI)
 ANNEXURE
1. Do you have any plan to purchase residential property in outer city ?
1. Yes
2. No

2What is your present type of property?

1. Ownership
2. On rental
3. Others

3 ) I n w h i c h a r e a w o u l d y o u p r e f e r t o p u r c h a s e r e s i d e n ti
a l properties?
1. Peth area
2. Hadapsar
3. Pashan
4. Baner
5. Kalyani nagar
6. Katraj
7. kondwa

4. Which factor do you take in to consideration while purchasing residential properties?

1. Location Price
2. Transportation facility
3. Accessibility to market
5 Which parameters do you take in to consideration while selecting a residential
property? (Allow to multiple choice)
Brand Name

1. Quality

2. Space (sq. ft)

3. Facilities

4. Interiors

5. Schemes

6. Indicate the source of information that you consider for property purchasing ? (choose any one)

1. Hoarding

2. Newspapers

3. Agent

4. Relatives

5. Others

7. Are you aware of various schemes offered by Company?

1. Yes

2. No
8. what is your opinion about the scheme ?

1. Very Good

2. Good

3. Average

9. During which duration of the year normally would you like to purchase residential properties?

1. Jan. to Apr.

2. May to Aug.

3. Sep. to Dec.

10. What type of residential property you would like to purchases?

1. 1BHK Flat

2. 2BHK Flat

3. 3BHK Flat

4. Bungalows/Row

5. House

6. Others

11.What will be your mode of purchase of residential property?

1. Home Loans

2. Lum sum Installments

3. Others