A Business Plan for

LTE internet 4G
business
Name:

Tagline
We deliver exceptional customer experience. We walk the journey with our
clients by seeing through the implementation and operations of our proposed
solutions. We believe that ‘Results don't lie.

LOGO:
Vision

A Leader in High Value Consultancy Services in Dhaka and it

surrounding.

Mission

It is SY LTE Internet 4G mission to provide fast, wireless Internet access at a

reasonable price. The most important thing to remember is that every customer
must be satisfied with our services.

Executive Summary
SY LTE Internet 4G is an innovative start-up company that provides wireless broadband
Internet connections to several DHAKA neighborhoods. Utilizing Wi-fi technology and
proprietary antennas and repeaters, SY LTE Internet 4G will be able to serve a large area
with broadband Internet connections.

SY LTE Internet 4G was been founded by SOGODOK YAHYA. With an

undergraduate Electrical and Electronic degree, Sogodok has the skills to execute
on this well-researched business plan. Sogodok spent two years in the Courses
regarding this area, which gave him not only an incredible and reasonable boost in
confidence to accomplish a business venture, but also provided him with solid
project management skills and experience.

The market for wireless broadband Internet connections is wide open. Demand for
traditional broadband connections is surpassing conservative forecasts. The
wireless market is even more exciting due to the significantly lower costs needed
in terms of delivery infrastructure. As SY LTE Internet 4G' customer base grows,
costs decrease through scales of economy, creating an even more compelling
argument for SY LTE Internet 4G' existence.

SY LTE Internet 4G is a compelling business concept that leverages advances in

technology and proprietary tools to offer a market need at below market prices. In
addition to earning great margins with low infrastructure costs, margins increase as
the customer base increases. This exciting business plan has a high likelihood of
success with Steve Teche responsible for the execution of it. The business will
earn modest profits in year two, increasing exponentially in year three. Net profit
is forecasted to be commensurate in years two and three.
Customer Profiling:

SY LTE Internet 4G has targeted three distinct groups. The first is students, a
market segment that uses the Internet the most and also have high expectations
regarding the speed of the connection. The second group is professionals, people
with disposable income, not a lot of excessive time on their hands, and a group that
uses the Internet a fair amount, both personally as well as professionally. The last
group that will be targeted is techies. This group is the early adopters of any type
of technology and spend incredible amounts of time immersed in Internet
technology.
Competitors analysis:

The main competitors in the industry are all small to medium sized players that
have an established presence in the market. The major threat comes from
Company GRAMEEN because they’re best positioned to compete and have the
largest market share (at 20%). Our competitors we need to pay the most attention
to are Company Grameen, Artel and Robi, because they are all growing their
market share year on year, and at a faster rate than our own. In addition, Artel
recently Joined out Robi which will allow them to add in a range of customizable
products that we currently cannot offer to our own customer base.

These competitors offer 4G internet too as my company. There

will be serious competition between us.

Unique Selling Point(USP) / Niche:

SY LTE Internet 4G offers wireless broadband Internet access. The service is DSL
speed with customers only needing a Wi-fi card and to live within range of the
signal which covers a thirty block radius currently. There are plans to enlarge the
coverage area as more customers sign up.

Wi-fi technology is based off of 2.4 mhz spectrum wireless transmissions. Using
the same wave lengths that some cordless phones use, the Internet signals are
broadcasted out through the neighborhood. With the supplied password and a Wi-fi
receiver in each customer's computer, customers will have fast, wireless Internet
connections.

SWOT analysis:

Streng:
 • Skillful engineers
• Extremely fast broadband offer at cheap price.

Weakness:

• Robi and Artel became joined company so there

resource increased as such could offer very high
broadband too.

Sourcing:

A park is signed with Chinatelecom and BTCL to provide raw material

and any extra service needed.

Pricing •

• Priced higher (about 30%) than Fixed but lower (about 30%) than
mobile •

• Subscription for all Postpaid customer and Vouchers for all

prepaid

Distribution:
there are some dealers, small retailers of internet, wholesaler and a
personal owned outlet all over the country.
Advertising:
The advertisement channels will be the following

➢PRINT
➢AD,TV AD
➢RADIO
➢INTERNET AD
➢ WORD OF MOUTH

Break even analysis:

Investment = $20 million

annual net cash flows = $4 million.

payment single=$4 million

period = 5 years of the contract period.

i = 15%, compute the payback period.

Computing for payback period:

𝑃 𝑃
0 = −𝑃 + 𝑁𝐶𝐹 ( , 𝑖, 𝑛) + 𝐶𝑉 ( , 𝑖, 𝑛)
𝐴 𝐹
𝑃 𝑃
0 = −20 + 4 ( , 15%, 𝑛) + 4( , 15%, 𝑛)
𝐴 𝐹
N is approximately 9.2 years.

Rate of Return(ROR) analysis:

1000 = 500 (P/F, i*,3) + 1500 (P/F, i*,5)

If the $1000 is

moved to the right side, we have the form 0 = PW.

0 = - 1000 + 500 (P/F, i*,3) + 1500 (P/F, i*,5)

The equation is solved for i* = 16.9%

Financing:
Funding Requirements and Uses

The company is raising significant new investment for the purpose of growth and
operations. This funding will cover operating expenses and product development
during this period.
The following financial projection is based on sales volume at the levels described
in the revenue section and presents, to the best of management's knowledge and
belief, the company's expected assets, liabilities, capital, revenues, and expenses.
The projections reflect management's judgement of the expected conditions and its
expected course of action given the hypothetical assumptions.

The table below provides significant assumptions that drive the company's
financial projections.

savings, relatives, bank loan, P2P loan, angel investors, crowd funding

People:
Our Human Resources Skills Include

Engineers,
Project Managers
Solutions Architects, IT Consultants, Business Analysts,
Software Developers, Testers,
Marketing/Sales Consultants,
HR Consultants,
Financial Analysts,
Mergers & Acquisitions Consultants,
Customer Experience Specialists.
SY LTE internet 4G has 30 Staff Members