Human Asset | 2010

6th Annual European People Management Summit & Expo

9-10 November 2010 • Ramada Resort Aquaworld Budapest

Orchestrate HR Best Practices -

From Recession to Recovery

Summit Focus

• Getting HR involved and aligned

• Strategies for Competitiveness
• Becoming a Talent Magnet
• Engaging your workforce
• Developing Leaders and Leadership
• Improving on Morale and Motivation
• Effective Metrics - demonstrate true HR value
• An objective and unbiased platform to share and discuss

Lead Media Partner Media Partners Supporting Organisations Organiser

Join us on Linkedin

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 Human Asset | 2010
9-10 November 2010 • Budapest

6th Annual People Management Summit

Now at a European Level

“ ”
The dumbest idea in the world. Shareholder value is a result, not
a strategy... Your main constituencies are your employees, your
customers and your products.
Jack Welch
Senior HR professionals have faced another year of turmoil as the credit crunch became a full blown recession.
Fortunately the worst is over, hence it’s time to focus on rebuilding the business, which only can be done via people.
People that are talented, engaged and committed to the organization.

For the HR function itself, the experience over the last 12-18 months appears to have been one of being required to
do more and more with less and less resources - a familiar theme one might say.

A recent Stamford Global survey of over 300 HR professionals in the region indicates that:

• The significant effect of the recession with 83% of respondents reporting a negative impact in their business.
As with last year, the recession has affected HR practices limiting resources even further, affecting morale and
motivation in the organization.

• The top three major HR challenges reported for 2010 are maintaining employee engagement, succession and
performance management and improving on management and leadership impact in the organization.

• HR functions are using employee engagement as a key concept around which they are focusing attempts to
improve the management of people within their organisation. Most respondents were measuring employee
engagement and over 80% were actively trying to improve it.

Unfortunately the overall underlying message that emerges for the future is that the coming few years are going to
bring even more challenges for HR. Engagement, talent management and succession planning may be HR’s top three
priorities for the coming year but the biggest proportion of their time may instead need to be spent dealing with the
consequences of a lack of engagement - grievances and a big increase in staff turnover.

No one ever said it was going to be easy…

To find answers to the ever growing challenges of the profession join your peers for the 6th Annual People Management

“
Summit now at a European level. Share your knowledge, network across borders and get engaged in valuable discussion
on best HR practices.

Great and very useful two days. Learned various important staff issues, things.
HR Director, Deloitte

I really enjoyed this summit. It was very well organized, featured good speakers with good and relevant
presentations complemented by many opportunities for interaction.
VP People Continuity, InBev

Good selection of speakers very different, giving chance to look from different perspective. It is obvious
that a lot of thought and heart is put into the conference organisation. Interesting communication of
participants. Thank you I will be happy to have the opportunity to participate again.
HR Manager, Rolf Retail Group

www.humanassetsummit.com
 Human Asset | 2010
9-10 November 2010 • Budapest

Snapshot of Previous HR Summits

CEEHR ‘08
8 Nigel Barlow
CEEHR ‘0 Managing Dire
ctor 9
Service Lege CEEHR ‘07, ‘0
nds h Jo ne s
Dr. Garet
g P ro fe ss or
Visitin
IN SE A D
hool
IE Business Sc

CEEHR ‘0
6

CEEHR ‘07, ‘08

Daniel Thorniley
Senior Vice President
The Economist Group

‘09
CEEHR am
d r ia n Furnh ology
Dr. A s y ch
or of P n
Profess C o ll e g e Londo
r s it y
Unive

CEEHR ‘07
Professor Lynda
Gratton
London Busines
s School

www.humanassetsummit.com
 Human Asset | 2010
9-10 November 2010 • Budapest

Summit Speakers
Summit Chair
Dr. Paul Turner
Professor of Management Practice
Ashcroft International
Business School, Cambridge

Keynote Presenters
Derrick Ahlfeldt Robert Cortenraad
Senior Vice President HR Vice President Human Resources
Visa Oracle Corporation

Fernando Casadevall (invited) Annemie Ress

Managing Director Head of Senior HR Director
HR Function EMEA Ebay
Citi

Lucas Van Wees

Vice President Human Resources
Commercial and Global
KLM Royal Dutch Airlines

Corporate Speakers
Jozsef Blasko Helene Hasselskog
HR Director Western Europe Senior VP HR
British American Tobacco Johns Manville (a Berkshire Hathaway company)

Olivier Deslandes Anne Birgitte Kverum

Head of HR, Europe, Mediterranean Chief HR Officer
BNP Paribas Telenor Hungary

Kurt Herler Ingrid Eras

Regional HR Manager CEE VP Development & Staffing, EAME
Heineken Starwood Hotels & Resorts



Masterclass and Workgroup Leaders
Paul Kearns Andrew Spence
Director Director
Personnel Works Limited Glass Bead Consulting

Dr. Graeme Codrington Rostya Gordon Smith

Director & Co Founder Director
TomorrowToday People Impact
Former Chief HR Officer
Telefonica / O2 Czech Republic
 Human Asset | 2010
9-10 November 2010 • Budapest

Agenda
Day One, 9th November, Tuesday
8:00 Registration
8:30 Welcome & Opening
8:45 Opening Keynote - The Rise of the New HR
Robert Cortenraad - VP HR Europe - Oracle
• Growing recognition by senior executives of the human capital in corporate strategy
• Increasing complexity of global human resource management
• High-quality workers as drivers of productivity growth

9:30 Managing Performance in Employer Organizations - Building & Sustaining a Performance Culture
• Defining the mission/vision of the desired future state the organization hopes to attain
• Getting senior management buy-in for maximizing performance
• Making performance measurable

10:15 Coffee & Networking Break

10:45 Keynote Presentation TBC
11:30 HR Leaders Debate – How Are We Doing for Recovery?
• How well your organization is positioning itself for recovery?
• What leadership qualities are required?
• The future role of HR: expectations and responsibility

12:15 Lunch
13:30 HR Leaders Workgroup Sessions
During this special highly interactive HR Leaders Think Tank Breakout session, 12 groups of 10-15 executives will be formed
according to the topic of the preferred choice. Each group will debate and discuss a topic of relevance, working out actual and
tangible ideas around the subject.

Road to Recovery: What Is Expected from HR

TOPIC 2 TOPIC 3 TOPIC 4 TOPIC 6
TOPIC 5
TOPIC 1 Strategic Driving Getting Critical Success
Becoming a Talent
Strategies for Workforce Engagement, Leadership to Factors in
Magnet
Competitiveness Planning & Morale and Impact Across the Managing Change
Management Motivation Organization

TOPIC 12
TOPIC 7 TOPIC 9
TOPIC 8 TOPIC 10 TOPIC 11 Talent Retention
Designing an Employee
Gen “Y” Career To Be Confirmed To Be Confirmed by Effective
Effective Reward Branding
Management Performance
System
Management

15:00 Coffee & Networking Break

15:30 Keynote - The Challenges HR Facing During Change Management to Overcome Structural Transformation
• Executing change in a challenging environment more efficiently
• Engaging others with your vision for a more effective and efficient future
• Next Generation Change Leadership: ‘Changing the Way We Lead Change’

16:15 HR Leaders Debate – Making HR Accountable by Demonstrating True Value

• Discuss how HR is able to demonstrate true value by providing connection between HR practices and bottom line profitability
• What do CEOs expect from the HR Leader?
• What is HR’s involvement in building organizational capabilities

16:45 Keynote: Winning the HR Battle in Aviation

Lucas Van Wees - Vice President Human Resources Commercial and Global - KLM Royal Dutch Airlines
• Revealing the secrets of successful merger from HR perspective
• Aligning HR practices for mutual win
• Consolidating and retaining top talents

17:30 Summary, End of Day One

17:45 Cocktail Reception
 Human Asset | 2010
9-10 November 2010 • Budapest

Agenda
Day Two, 10th November, Wednesday
8:00 Registration
8:30 Welcome & Recap of Day One
8:45 Employee Engagement and Talent Management as key drivers of business growth
Annemie Ress - Senior HR Director, Head of Global Engagement - EBAY / PAYPAL
• Employee engagement and talent management in recessionary times
• Linking employee engagement to bottom line results
• Getting business involved in talent management and employee engagement
• Talent retention and engagement – the role of corporate social responsibility
• Measuring the impact of engagement

9:30 HR Leaders Debate – Business Workforce Planning Process, Getting HR Involved & Aligned
• Balancing HR needs: short-term: cost-cut, medium-term: managing for productivity and retention, long-term: managing
around skill and talent shortage to maximize post recovery opportunities
• Filling the GAP between „need” and „have”.
• The role of HR in meeting strategic business objectives.
• Managerial practice of reducing turnover and improving on retention.
• Strategic recruitment approach and talent sourcing.

10:15 Coffee & Networking Break

10:45 Connecting Head and Heart: Developing the Leaders in Visa Europe
Derrick Ahlfeldt - Senior Vice President HR - VISA

11:30 HR Leaders Debate – Developing the Leaders Tomorrow

• Attracting and retaining the right people
• On-boarding effectiveness
• Making coaching/mentoring programs to work more effectively
• Leadership successor readiness

12:15 Closing Remarks, End of Summit

12:30 Lunch

13:15 - 16:30 ELECTIVE POST SUMMIT INTERACTIVE MASTERCLASSES

Achieving HR Measurement & Using Social Media

Transforming HR
Competitive Advantage Benchmarking Making
Through Effective HR a Business Case for to Deliver as an HR Tool
Strategy the Real Value of HR Business Value

15:00 Session 1 Session 1 Session 1 Session 1

15:00 Coffee & Networking Break
15:30 Session 2 Session 2 Session 2 Session 2
16:30 End of Masterclasses

www.humanassetsummit.com
 Human Asset | 2010
9-10 November 2010 • Budapest

Elective Masterclasses
Masterclass Leaders

Achieving Competitive advantage through effective HR Strategy

Dr. Paul Turner

Professor of Management Practice
Ashcroft International Business School, Cambridge

Paul Turner was formerly President of Europe, Middle East and Africa, Employee Care for the Convergys Corporation, responsible
for the HRBPO business across the region. Paul joined Convergys in 2003 as Vice President for both EMEA and ASPAC. Paul
Turner was previously Group HR Business Director for Lloyds TSB and Vice President of the CIPD, a Director of BT and Executive in
Residence at Nottingham Business School. He has written extensively on management subjects and has spoken at conferences in
New York, Nashville, Paris, Dubai, Budapest, Geneva, Montreux and Brussels as well as the CIPD national conferences in Harrogate
and London. Paul was a speaker at the IBM Thought Leaders Conference in 2007. In 2006 and 2007 Paul has undertaken a
broad range of consultancy assignments in the USA, the UK, Spain, Sweden, the Netherlands and Thailand focusing on a wide
range of HR and Strategy areas.

Learning Outcome
• Introducing People Strategy and Practice in the World’s Most Admired Companies
• Understanding what is strategy; how strategy is developed; and how the business strategy is affecting people strategy
• Familiarizing with the leadership role of HR in achieving competitive advantage through effective people management
• Defining the key components of HR Strategy
• Implementing strategy
• Tools and techniques- managing change; employee and line manager engagement
• Measuring the effectiveness of HR strategy

Transforming HR to Deliver Business Value

Andrew Spence
Director
Glass Bead Consulting

Andrew is a HR Transformation expert with over 15 years experience delivering change in HR. He has successfully led the design
and implementation of a number of high profile HR transformation programmes for global clients in Europe, US and UK, working
with leading outsourcing and consulting companies Accenture, Deloitte and Hewitt.
Andrew specialises in the design and implementation of new HR service delivery models, both in-house and outsourced. His
particular emphasis is aligning HR to achieve organisational goals.
Andrew is the founder of Glass Bead Consulting, a HR Transformation consultancy supporting clients to achieve their HR
Transformation objectives through consulting services, innovative tools and educational services. He regularly publishes, speaks
and delivers training sessions on HR Transformation and writes the HR Transformer Blog.

Overview
Research shows that 40% of HR Transformation projects fail to achieve their objectives of reducing costs or improving service.
The aim of this Masterclass is to share our analysis and research on the critical factors that will ensure the success of your
transformation programmes. You will learn how to apply proven consulting methods and tools to transform people management
in your organisation. The Masterclass will focus on three important areas that will support your HR improvement initiatives and
help you achieve your goals:
• Assessing the relative health of your HR function – this is critical to making the case for change, determine what to transform and
establishing a baseline. Understand the key questions to ask in conducting an HR Assessment and the most important metrics.
• Developing a winning HR Vision – this is key to gaining buy-in from key stakeholders and helps to deliver organisational strategy.
• Establishing a successful HR Transformation programme – many problems arise from the initial governance and programme team
set-up. Learn how successful organisations have resolved these issues and what skills are required.

Learning Outcome
• Understand the principles and methods of HR Transformation and how it can help your organization achieve its strategic objectives
• Leverage and apply proven analytical and consulting tools
• Understand how to conduct a thorough HR Assessment
• Develop a winning Vision for your HR function
• Learn how organizations establish successful HR Transformation programmes with examples and lessons learned.
 Human Asset | 2010
9-10 November 2010 • Budapest

Elective Masterclasses
Using Social Media as an HR Tool

Dr. Graeme Codrington

Co-Founder
TomorrowToday

Go “beyond the hype” of Twitter, Facebook, LinkedIn and other social networking sites, and see the value (and dangers) of
using these technologies to enhance your business, and HR’s role within it. A new generation of young staff and clients
have different expectations of work, management, how they will buy from you, and even how they communicate. Social
media – the technologies that allow them to interact on the Internet with a sense of immediacy – are more than just
teenage toys and student fun. They represent a new approach to communication, engagement and interactions. They
are merely an expression of a more deep seated shift in values and how we want to live and work. Every organisation in
every industry and sector will be impacted by these shifts, and need to learn how to harness the power of social media.

Learning Outcomes
This masterclass will deal with some of the foundational issues, including;
• Choosing which social media is right for you
• Deciding which policies will be helpful (and which ones are counterproductive),
• Valuing social media (or how Facebook became the new coffee break),
• Discussing why spelling and grammar still matter (and other real-life lessons for an online world),
• Setting up the right metrics and measurements for success and failure of social media in your organisation.

Case studies will be presented on how social media is being used in innovative ways to enhance or revitalise strategies
and gain new competitive advantage opportunities.

HR Measurement and Benchmarking

Making a Business Case for the Real Value of HR
Paul Kearns
Director
Personnel Works Limited

Paul Kearns is a leading authority in the field of performance measurement and evaluation and with over 25 years experience as a
business-focused HR professional, he has a unique ability to link HR directly to business performance in a measurable way. Paul founded
the Personnel Works Partnership in 1990, specialising in improving individual and organisational performance through business linked
HR strategies and the use of effective measurement and evaluation systems in both HRM and HRD. His ground-breaking evaluation
methodology has provided a foundation for the establishment of 3 corporate universities in the UK and Europe and is also extensively
used in many major blue chip companies and public sector organisations.

He has an ability to present complex subjects in an easy-to-understand style that makes the subject matter and his methodology
very accessible. He is a thought-provoking conference speaker on the subjects of HR strategy, measurement and evaluation and
is a visiting MBA lecturer at Cranfield University. Paul is the author of The Bottom line HR function and one of the main authors of
Croner’s Training and Development and Croner’s A-Z Guide for HRM Professionals.

Overview
Trying to establish the contribution that HR makes to the bottom line is a notoriously complex and problematic issue. Part of this
involves linking all HR activity to the business strategy and operating plans. Today the challenge is even greater. Increasing costs and
competitive pressures mean that the measurement and benchmarking of the HR function is a pressing necessity for many organisations.
Most methods previously used to address the question of the true value of HR have failed to impress business leaders because they
tend to look at inputs (e.g. HR costs and time) and not outputs (i.e. the actual value added by HR to the organisation).

This course will provide a tried and tested way of adding and demonstrating greater value. It uses a clearly understood benchmarking
scale of HR maturity that is being adopted by many advanced businesses. Among its many benefits, it is simple to understand both
within the HR department and by senior and operational managers.

Learning Outcome
Upon completion of this workshop you will be able to:
• Adopting a more strategic HR role
• Benchmarking your HR function on the HR scale of maturity
• Identifying business measures for critical HR activities
• Demonstrating greater added value from the HR function in £££’s
 Human Asset | 2010
9-10 November 2010 • Budapest

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