syntheSIS
Issue 01 • October 2007
Employee magazine of Siemens Information Systems Ltd.
SIS India: The story thus far
3 TELCON goes live with TOC
Message from the MD
Combine Strengths and
Surge Ahead
Dear colleagues,
Change is always a part and parcel
of our lives. As we keep pace and
evolve, the time has come to realign,
refocus and re-emerge as a strong
global player.
At the start of this year, we wit-
nessed a strategic reorientation
with the formation of a new entity
— Siemens IT Solutions and Services
(SIS). We are now part of this global
entity, and seek to emerge as one of
the top global IT players.
The opportunities are exciting; en-
thused by the same, I extend a very
warm welcome to you as part of our
new Group through the re-launch of
our very own “SISL Window”, titled
‘SyntheSIS’.
The intent of the newsletter is
to provide a forum to express our
creativity, innovativeness, entre-
preneurial spirit and a platform to
share the latest happenings.
At SISL, it marks a new beginning.
Traditionally, we were perceived as
an Indian software company. Now
with Siemens choosing to integrate
its IT portfolios, it’s time we adapt
ourselves to the new global role,
in the true spirit of a key Siemens
team member. We must let go of
our reservations and march ahead,
give our best and work together for
a common goal.
The integration has spurred im-
mense positive opportunities for
supply chain solution 8 BSS Solution for GSM - R
us. We are on-road to being globally
recognized and are at par to pursue
global IT markets with a uniform,
joint game plan. It’s a sheer mat-
ter of time, before we emerge as a
force of innovation to be reckoned
with. We must employ our com-
bined strengths to address the fast
growing segments of healthcare,
engineering solutions, telecom and
media sectors.
Foreseeing the recent market
trends, we have restructured our-
selves at SISL; moreover, SIS has
streamlined many of our portfolios
for its global initiatives and one ex-
pects further blending in and com-
binations in the near future.
12
It is perhaps imminent that we
combine our learning and experi-
ence to intelligently secure new
customers, new territories and new
business avenues. I firmly believe
that this new development is truly
enabling; this will help refocus our
energies and provide strategic
positioning for our portfolio of IT
solutions.
Wishing you joy & happiness for
the festive season and energy for the
new year.
Warm Regards,
Anil Laud
Photography at SISL,
congrats - winners! 16
News
SIEMENS India
ranked 4th in Asia
BW50
Siemens Ltd. India has been
ranked number 4 by the Business
Week in its latest list of Asia’s
50 best performing companies.
The ranking has been published
in the BusinessWeek Issue
dated September 17th, 2007.
Consequently, Siemens India
ranks # 1 amongst the 12 Indian
companies that made it to the
list.
The ranking comes from
the latest study conducted
by BusinessWeek on the top-
performing companies in Asia
based on the parameters such
as robust revenue growth,
profitability as well as shareholder
returns. n
News
Nasscom 20 list: SISL
maintains previous
ranking of 15
SISL has been ranked 15th in the
recently announced NASSCOM an-
nual ranking of Top 20 IT Software
and Service exporters in India
for FY 2006-07 (excluding ITES-
BPO revenues). While the top five
companies – TCS, Infosys, Wipro,
Satyam and HCL – maintained
their positions in the Nasscom list,
Siemens Information Systems Ltd
(SISL) has retained its previous
ranking of 15. n

Interview: Dr. Christoph Kollatz,
Group President, SIS
SyntheSIS: What are the major
challenges facing SIS?
CMK: There are 2 challenges one
internal and the other external. The
internal challenge is integrating the
5 entities with different heritage,
different experience, know how and
approaches to success as soon as
possible and making the most out of
that. The external challenge is to de-
fine as soon as possible compelling
value propositions for our customers
together with the groups and develop
integrated solutions for customers in
our focus sectors.
SyntheSIS: Typically a compelling
value proposition needs to evolve
from customer feedback? How do
you intend to define it for new
offerings?
CMK: First we have to decide and
define the playing field where we
want to progress and proceed. As a
second step we have to make sure
that we have a clear strategy and
value proposition for our customers
with the technology groups. Then we
will start to win projects and over the
course of delivering the projects and
creating value for customers, we will
find ways of building on that and co-
creating new value with customers.
That will be the beginning of a long
journey, to become the most attrac-
tive value creator for our customers
in the core sectors.
SyntheSIS: In this journey who do
you see as our major competitors?
CMK: The strongest competition I ex-
pect will be from the IT solution and
Mast Head SyntheSIS: Employee Magazine of Siemens Information Systems Ltd.
Publisher: Siemens Information Systems Ltd., Banglore, India, Saurabh Narain (Corporate Communications)
Editor: Saurabh Narain; Editorial Team: Nicola Ramji, Sachin Bansal, Prajakta Malgi, Vidya Priya Rao, Sudeep Krishnan
Editorial Address: Siemens Information Systems Ltd. # 84, Keonics Electronics City, Hosur Road, Bangalore - 560100, India
Email: synthesis.in@siemens.com
Design: Poornima Sharma, SCPL Design; Copy Editing: Nidhi Tiwari, SCPL Design;
Production: SCPL Design
2 syntheSIS 01 • 2007
syntheSIS / SISL India
service companies already strong in
the vertical approach such as IBM and
Accenture. They approach the busi-
ness differently. Accenture drives the
business through a vertical solution
and then expands it in the horizontal
part. IBM is a full scale solution and
service provider, with a successful
track-record in teaming up with
smaller world class experts in verti-
cal industries. With our teaming
up with Siemens and bundling our
offerings together, I expect the two
of them to be our most challenging
competitors.
SyntheSIS: What is the size of the
market that SIS wants to address?
CMK: We cannot state a number today.
It is a part of the strategy process that
will define where our markets are and
what volumes will be involved. It will
take us at least another 6 months to
precisely define the areas where we
will successfully compete and then
come up with the specific market
size. This will be dynamic. The more
successful we become over time the
more we will expand our focus and
enlarge the market.
SyntheSIS: Does SIS see itself as a
potential trendsetter in providing
value added IT centric solutions in
the infrastructure space?
CMK: That’s what we are aiming to
become. But at the same time we
need to realistically define our start-
ing position. Our starting position
is that we have 2 large footholds: 1)
our horizontal business for exter-
nal customers, and 2) our vertical
oriented internal captive business
with Siemens. We need to transform
and develop this and then there is a
clear goal to really find areas where
we can act together as trendsetters
in the market. For example in the
manufacturing industry, we have a
leading global position with A&D’s
automation and control systems.
We will integrate that with the ERP
level to provide customers with the
most effective and efficient systems
by using our deep know how in the
automation products, systems and
ERP. This will create a special unique
benefit for our customers. Another
example is in healthcare, where we
enjoy a leadership position. Med is
trendsetting a lot of digital systems
which extend from the hospital to
the healthcare insurance companies
and combined with our strengths in
systems integration and large/na-
tional project implementation, which
is needed for health card initiatives.
This would provide customers unique
benefits that no other organization
will be able to deliver.
SyntheSIS: Do you see more SIS
business coming, in the current
business model or in the more
rigid traditional contracts?
CMK: There will be a large amount of
our business that will be traditional
contracts. But in the future I foresee
that over time contracts will be more
flexible. Contracts can be developed
with cooperative approach rather
than a dispute approach. There are
legal possibilities from the legal side
to develop it that way. For example
a revenue sharing model for con-
tracts, where the supplier partner
is paid based on the revenues of the
customer partner. We see this in our
experience with software develop-
ment contracts. In almost all cases we
started with tightly defined develop-
ment contracts. Later on, as the trust
was increased, we gradually took
complete responsibility for parts of
a product or the system. That is also
a kind of evolution towards higher
value added with greater flexibility.
SyntheSIS: On one hand, SIS will
focus on the Siemens group that
is present in 192 countries and on
the other hand SIS will focus on its
strong geographies. How will you
manage this?
CMK: We need to start and build
our business. The first step will
absolutely focus on our strength
today. Hopefully, going along with
our increasing success we will be
able to widen expand our footprint
and to invest in new attractive coun-
tries together with Siemens group
companies.
SyntheSIS: You successfully turned
round SBS. What’s the magic in
turning around a company?
CMK: There is no magic at all. There is
a methodology within Siemens to turn
around a business. Unfortunately
Editorial
Dear SISLers,
We are happy to re-launch SISL
Window as ‘SyntheSIS. SyntheSIS
has been envisioned to integrate,
inform and upload both profes-
sional and personal information.
It hopes to evolve as a forum that
mirrors the company’s values,
projects, events, and much more
to serve as an interesting and
heartfelt newsletter, indeed your
peek into the SISL family. While
this is the core, SyntheSIS wishes
to position SISL within the larger
SIEMENS family and build on
SISL as a valuable resource with
dynamic abilities.
SyntheSIS is happy to fill in as
a communication bandwagon
across hierarchies. It sincerely
attempts to maintain a dual flow
of information that may not nec-
essarily be motivated from either
ends of the company loop. We
look forward to your construc-
tive critique and comment on all
issues.
So, shoot out your thoughts,
and we, the editorial team, will
showcase the same to the larger
SISL family.
Look forward to your contribu-
tion and comment, to make this
quarterly newsletter a resounding
success.
Best,
The Editorial Team
SyntheSIS
synthesis.in@siemens.com
enough, over the last 10 years I have
seen many businesses that needed to
be turned around. First, you clearly
need to make the urgency really felt
within the organization. Then sec-
ondly, you need to clearly define a
target where you want to be. The
target – for example productivity im-
provement, needs to include both the
static cost gap and the dynamic cost
gap. This means that you baseline at
one point in time and determine you
have a 20% against competition. You
need to work on that for 2-3 years.
An improvement target of 20% would
be jumping too short, because in the
meantime the competitors would
have improved their cost position.
In the case of SBS we considered
this and came up with a final figure
for productivity improvement over a
period of 21 months. The third step
is to assign the productivity improve-
ments to the different levers – materi-
als, purchase goods; your own value
add and then to break it down to the
different entities. The fourth step
you need to ensure is that you have
thought through the situation well
more on page 4
 syntheSIS / SISL India

Organisation restructuring - the new SIS India

SIS India: the story thus far

SISL’s transformation to SIS has been fairly smooth; Fit42010, Risk Management, PM@Siemens, OP@L Rollout
- across the board initiatives for better governance and growth
The SIS Integration activities in India tion have been
are currently on at full swing with rolled out and
various tracks in different stages of those already
completion; perhaps reflective in existent have
the mood at our workplace. In keep- received due SISL organization chart
ing with the entrepreneurial spirit management Effective from 8th October 2007
of SISL, we are convinced about the attention.
strategy and direction of the board; Some of these SISL
CEO A R Laud CFO I Banerjee
indeed excited about possible oppor- are highlight-
tunities for personal and professional ed below: Siemens Group Manufacturing Telecommuni- Public sector Service Industry Global Professional Software Portfolio &

 Fit4More:
P A Krishnan Industry cations & Media R Bhattacharya NN Operations Services Practice Technology
growth. NN J Pajwani
1) R Bhattacharya
(Actg) (Actg)
S Poricha 1) (Actg) NN A Biswas G Hoefner Management
N S Hariharan R B Rao
1) 1)R B Rao 1) Healthcare NN 1)
S Poricha 1)
B R Nagaraja R Adavi
Organizational alignment has pri- Fast Impact Ms S Karnad
B R Nagaraja 1)

marily focused on portfolio integra- Tu r n a r o u n d Automotive Telecomm. Public Adm- Financial Infrastructure Standard
J Pajwani N Vyas
(Actg) inistration Services Operations Software
tion. Several of SISL’s services have (FIT) an orga- NN R B Rao Guha S
(Actg)
Ms Ranjana
(Actg)D Rao 6)

Transport /
P A Krishnan 2)
V S Harish
NN M Chablani
already been woven into the global nization wide Jain Airports
S Hiranandani
portfolio at SIS. SISL looks forward initiative was Discrete Mfg. Media Software & R Jain 1)
Application System
J Pajwani S Hiranandani
(Actg) 3) Services Ind. Management Integration
to increased market access, which re-energized S Rajesh M Solanki S Hiranandani
S Poricha
3) A Degenhardt
Rajib M
2)
Guha Sarkar
Utilities
would eventually result in better in SIS India. (Actg)
G Hoefner
N S Hariharan
(Actg)
1)

business prospects. The key focus Training

Services
(Actg) Product
Lifecycle
Mgmt & Engg.
The target structures for the differ- of FIT4more R Agarwala
M Chablani Services
V
ent units have been defined and this is to increase
(Actg)
Venkataramana2)

mirrors the target organization struc- productivity Corporate

Corporate
Procurement,
Corporate Human Productivity & Information Accounting & Legal & Corp.
ture for SIS. As SIS India was already through opti- Technology
M Saxena (Dr.)
Communications
Shared service
Resources Quality Office 5) Controlling
K Srinivasan
Travel &
Administration
1)
Commercial
Vinod Khisty RK Singh Shared service 1) 4)
V Mulay
structured in terms of verticals, the misations of with Siemens Ltd. (Actg) S Karnani1)
with Siemens Ltd.

transition to the new organization various cost

1) Reports to CFO 4) Additional responsibility of Export Verticals Delivery
structure has been fairly smooth. drivers. 2) Next level organization under Control Officer
Vertical Divisions Delivery Divisions Functional Divisions
With regard to process harmoni-  R i s k PRO. Complete set of practices
is depicted under PRO org. chart
5) S D'souza
for SISL
of CIO is the IS Officer Vertical Subdivisions Delivery Subdivisions Central Functions
Separate Vertical Subdivisions
zation, teams have been rolling out Management: 3) Reports to A S Viswanathan 6) Reports to A R Laud

the global commercial processes of Based on

SIS within SIS India. Progress has
been good and SIS will transition to
the new processes by the end of the
current financial year. Sales tracking
processes have been standardized
with the rest of SIS. In addition, the
delivery processes for the global op-
eration and professional services are
currently being standardized with
common tools.
As a result of SIS integration, sig-
nificant initiatives in the organiza-
Confidential / © Siemens IT Solutions & Services 2007. All rights reserved
LOA (Limits
of Authority of Siemens. As per the initiative, SIS has been rolled out to manage and
released by SIS), the existing SIS India processes have been enhanced track all information starting from
India Risk Management Process went to include the Quality Gates (QG1 initial contact with the customer, to
through an upgrade by incorporat- to QG5) introduced in Sales phase customer development planning and
ing Project Categorization, Risk and synchronized with the already receipt of an order. In addition to MIS
Coordinators and Business Risk and existent Milestone Decision meet- reports generation, it is now possible
Opportunity Registers (BORM). ings (PES) during project execution, to carry out cross-organizational
 PM@Siemens: PM@Siemens is an incentive and certifications. unit marketing analyses, which
organization wide initiative to institu-  OP@L Rollout: As an information can provide important impetus for
tionalise consistent project manage- and communications system, additional sales activities. n
ment practices across all the groups OP@L (Opportunity Asset Ledger)

Strategic Convergence

SISL – SIS: integrating for global resurgence

January 15th 2007 was historic; it this potential.
spelt a new beginning in IT business Interestingly, it has been advantage
for Siemens. As the top management SIS from the very beginning; part of Our Mission
met at Vienna, amidst hope and one of the world’s largest technology “We provide IT expertise and
speculation, an idea was conceived. groups – SIEMENS, and more so, that deliver industry focused
Further 100 top managers from over half of Siemen’s sales depended solutions by leveraging Siemens’
BIC, DIP, PSE, SBS and SISL helped on software. IT services is one of the capabilities to benefit our
shape the idea into a new IT group fastest growing businesses in the customers”
– Siemens IT Solutions and Services world. Hence merging IT know-how
Our Vision
(SIS). At the time when SIS was that was previously spread across
being conceptualised, the market Siemens proved a hugely beneficial “We continuously win industry
potential could not have been bet- and strategic step. For the employees leading customers through IT
ter: the global market for IT services this seemed the most logical thing innovations created by teams
and solutions comprised of approxi- to do.
of talented people, setting the
benchmark in sustained
mately 360 billion euros and was n In league with this, the new SIS
customer loyalty”
continually growing with forecasts is to five previously separate units
of around 7% annual growth. The since January 15th 2007.
challenge however, was to leverage  Business Innovation Center (BIC)
more on page 4

syntheSIS 01 • 2007 3

Major wins
"WONDERS" at HDFC Standard Life Insurance
“WONDERS” - Workflow ON Demand
and Enterprise Retrieval System,
was conceived as an enterprise wide
workflow system integrated with
a Document Imaging System. The
proposed system was integrated
with other existing front-end and
backend systems transforming as
the backbone for the organizations
process automation.
The project was started in May
2003 and executed in phases.
Currently the 4th phase of the
project is in execution. The phases
have been carved based on the busi-
ness process, location coverage,
functional coverage, objectives and
process size. The 1st phase involved
eliminating paper from the new
business process, the 2nd involved
Continued from page 2
Interview: Dr. Christoph Kollatz, . . .
and have sufficient ideas in the be-
ginning. The remainder is discipline.
You need to prudent from the top.
Review the progress every second
week to make sure that it works.
SyntheSIS: You make it sound
simple. There must be lots more
that goes into it. How do you com-
municate the urgency?
CMK: Smiles. The most important
thing in making the urgency clear
for everybody is to bridge the secu-
rity which employees feel as a part
of Siemens and the reality of being a
company that is in IT services indus-
try where we do not have the power
and the strength of Siemens. For a
standalone company such as SBS, the
threat was that each one of us would
lose employment. That really got to
the gut of everyone.
SyntheSIS: One of SIS focus areas
is to optimize costs. Accenture, HP
and IBM are all ramping up very
rapidly in India to gain a more
competitive cost structure. Will
SIS also follow this approach?
CMK: SBS had not pushed offshor-
ing a lot. That was possibly due to
the existing business model that in
some sense led to sub-optimization
at a country level. Previously, the
highest priority for each and every
country manager was to utilize all
the local resources before he started
offshoring. We have in the meantime
changed this. SBS starting position
with respect to other IT services ma-
jors was fairly weak. We put a lot of
emphasis on increasing offshoring
during the turnaround phase and
4 syntheSIS 01 • 2007
syntheSIS / SISL India
streamlining and optimizing work-
flow of the new business process, the
3rd concentrated on streamlining
Claims, Complaints & Compliance
to IRDA and the 4th phase is
streamlining Policy Servicing &
improving customer servicing.
WONDERS has managed to leverage
the power of a BPM (Business Process
Management) suite. The system uses
FileNet to scan the documents. For
workflow management, the system
relies on TIBCO Staffware.
In the bargain, WONDERS has
drastically increased productivity
and efficiency. The TAT (turn around
time) for processing new business
cases has been reduced by 300% and
the time taken in underwriting and
handling queries is reduced by a
now with the SIS set up about 20-25%
of our workforce is in low cost coun-
tries, which gives us a good forward
push. We will certainly drive this and
ensure that we are in the average
of the large players and not falling
back again. You must also consider
that SIS does not focus on business
process outsourcing services, which
is a leading candidate for offshor-
ing. This is amongst the reasons why
Accenture is ramping up so strongly
here in India.
SyntheSIS: What are your impres-
sions of India?
CMK: India is a really fascinating
country in almost all aspects. It is re-
ally large and beautiful country with
a great heritage. This time I had the
opportunity to see the Red Fort in
Delhi and to visit Agra and see the Taj
Mahal. It was extremely impressive.
India is growing to be the largest
population and over the next fifty
years is expected to emerge as one
of the largest economies, and maybe
even the biggest. It is extremely in-
teresting and challenging to be here
and see the progress in all different
aspects. Seeing things from another
angle, to see the know-how, the capa-
bilities, the experience, the dedica-
tion to win, the dedication to grow is
really fascinating. I am really glad to
have SISL as significant part of our
SIS organization.
SyntheSIS: Will India be a strong
geography for SIS in the coming
years?
CMK: Sure.
considerable 40%. The enterprise
currently assists HDFCSL by
providing an easy-to-manage
solution with workflow
management, information access,
and the flexibility to change the
process for adapting to market
trends. It ensures that requests are
accurately routed to appropriate
departments and processed quickly
leading to shorter response times
and higher customer satisfaction.
WONDERS appreciably standardizes
the customer communication
pattern by providing the flexibility
and agility to know its customers
better and provide what is most
suitable for them. This has helped
retain the existing and acquire new
customers. n
SyntheSIS: Will SIS work jointly
with Siemens group companies
to create solutions for India and
other emerging markets?
CMK: Siemens understands that the
developing markets such as India and
China cannot be fully served out of
Germany and with global products.
There is a need to develop products,
solutions and offerings that are re-
ally dedicated to these emerging and
highly competitive markets. It is one
of the bigger and more interesting
opportunities that we have where we
can play a major role.
SyntheSIS: Could you tell us a little
about your childhood and you in-
terests when you were a boy?
CMK: I grew up in the state of Hess
and later on in Bonn. My father was
a civil servant. During school and
university I spent a lot of time on
music and sports. I play or more ac-
curately used to play the violin; and
I focused on track and field and was
a 400 meter runner. I graduated with
a combination of mechanical engi-
neering and management. After my
graduation, I decided to do a doctoral
program in Economics and my thesis
discussed the changing world of em-
ployment in Germany and its impact
on the social security system.
SyntheSIS: Why did you join
Siemens?
CMK: After my doctorate program. I
have to admit that Siemens was not
in my list of favorite companies to
work for. But I was approached by
Siemens from several angles and
they said that there was a small,
Continued from page 3
SISL – SIS:
integrating...
 Development Innovations and
Projects (DIP)
 Programme and System
Engineering (PSE)
 Siemens Business Services (SBS),
 Siemens Information Systems
Limited (SISL)
The market foci for the five units
were deciphered and areas of exper-
tise were sorted. This quintet is now
the backbone of the Siemens IT pow-
erhouse boasting of 43,000 employ-
ees and sales of five billion euros.
While SBS concentrates on operator
services such as IT outsourcing and
innovative IT solutions, mainly for
external customers, BIC, DIP, PSE and
SISL develop software solutions, they
also extend professional services
in projects conducted by Siemens
groups which includes developing
sector-specific software for Siemens
products.
Building an IT Powerhouse
“Building an IT Powerhouse” was the
motto of SIS’s first international man-
agement meeting (IMM) at Berlin on
26/27 April 2007. 300 top managers
from all regions and SIS predecessor
units met and discussed the mission,
vision and implementation of strat-
egy of the new group. n
very forward oriented and very ag-
gressive internal strategy consulting
team within Siemens. Then I applied
there. I was invited for interviews
which were performed in a highly
professional way. On the interview
day there were 6-7 interviews, and I
got an offer three days later. That im-
pressed me so much that I decided to
join Siemens. And that obviously was
not a bad decision.
SyntheSIS: What is your advice to
young professionals?
CMK: I would like to assure them that
Siemens is a really great company
and it’s absolutely worthwhile to
work for and to invest time and effort
in. Individuals who want a successful
professional career need to have a
very strong area of expertise. That is
a pre-condition. Individuals should
show self-starter mentality. They
should not be waiting for someone
to tell them what to do, but should
in addition to their regular jobs look
for other things to do and any addi-
tional contribution they can make.
They should never be focused on
their inputs because the only thing
that counts at the end of the day is
output. n

SWP - Manufacturing Industry / Utilities / Transportation
Automotive, Power & Transport
Growing with tell-tale innovations – HMI, ECU development, Digital Tachographs and Energy Management
Besides boasting of a 34% revenue
growth over the previous financial
year, the SBU has also grown 42% in
terms of manpower. The team is cur-
rently spread across three locations
– Pune, Gurgaon and Bangalore.
A&D : The team recently participated
in system test activities for PCS7,
indeed indicative of their domain
expertise. This team from Bangalore
has also developed software for hu-
man machine interface (HMI) and is
currently working on the Automation
Designer – an A & D innovation.
Automotive : The SBU’s engagement
with SV has grown 47% in revenue
terms. And the automotive team
is now involved in development of
AUTOSAR components. The centre of
competence (CoC) for System Design
Automation is being enhanced. The
CoC for diagnostics and communica-
tion protocols is pegged to support
other SV locations worldwide. The
team has also increased its contribu-
tion to ECU development for various
customers such as Porsche and VW.
The Automotive team currently pro-
vides first and second level support
for SV development platforms and
SWP - Health Care 3
Medical Imaging Solutions (MIS)
With syngo®, TrueD™, Ultrasound PACS KinetDx® and the setting up a clinical workflow lab at the SISL
Bangalore premises, MIS is all set to capture greater markets
With complete responsibility for
syngo® – Siemens’ comprehensive
software solution for all medical
imaging tasks, applications and sys-
tems from the Image and Knowledge
Management (IKM) division of
Siemens Med (MED IKM). The MIS
team is going great guns only reflect-
ed in a 39% expansion in manpower
and 68% revenue growth as compared
to the previous year. While the ramp
syntheSIS / SISL India
tools to SV worldwide locations from
Bangalore.
Embedded Systems : This team is
completely responsible for digital ta-
chograph projects and is involved in
developing products for markets like
China and Brazil. The team also pro-
vides instrument cluster solutions to
the Indian automotive industry and
has successfully forayed into areas
of infotainment and partnered with
SV for audio solutions and scalable
radio architectures.
Power, Transmission & contributes significantly in devising
Distribution : The PTD-team is cur-
rently involved in the development of
a base system that serves as a platform
for the EMS (Energy Management
Systems) and EMM (Energy Market
and ownership transfer was success-
fully achieved on schedule in April
2006, Siemens Medical Solutions
have ever since sold 60,000 syngo®
licenses worldwide. The 120 member
team at MIS, delivered three releases
of syngo® to the various modalities
earning critical appreciation.
In September 2006, the team
successfully faced a crucial quality
system inspection technique (QSIT)
audit by a
Siemens
Medical
nominated
team led by
senior FDA
consultant
Mr. Dan
O l i v i e r.
QSIT is
an FDA
defined
inspection
to check
adherence
to the qual-
ity systems
Management) applications. This
base system is being developed as
part of the Power Transmission and
Distribution – Energy Automation
project for SO-CDU (Russia) and PJM
(USA).
In addition to developing PC
based engineering tools (editors,
configuration tools etc.) for
configuring the power protection
devices, the PTD-team is also involved
in building new generation substation
automation systems (SICAM PAS). It
the web-based framework that serves
as a common platform for all control
centre products (Spectrum PowerCC
Advanced, Spectrum PowerCC4 and
Power3). n
regulations (QSR) as required by US
federal law.
The MIS team collaborating with
MED IKM CAD (Computer Aided
Diagnosis) delivered the first version
of TrueD™ a multi modality mor-
phometry application.
In keeping with the recent suc-
cesses, the team achieved an impres-
sive victory at PACS; the MIS PACS
(picture archiving and communica-
tion system) team won a new account
with Ann Arbor based Ultrasound
PACS KinetDx®. The team has been
in place since early this year.
In parallel, the MIS Singapore
team has been in the process of set-
ting up a clinical workflow lab at the
SISL Bangalore premises. This lab
is being envisioned as crucial to de-
velop the domain competence of the
engineers in the team. It will also be
supplemented with clinical site visits
in collaboration with Teleradiology
Solutions led by Dr. Arjun Kalyanpur
a world renowned radiologist and
a pioneer in the business of remote
reading of radiological data. n
SWP - Method Competencies
Software
Consultancy
Services (SCS)
Consulting on software process
improvement (SPI), management and
software testing, SCS consultation
is based on ISO, CMMI (Capability
Maturity Model Integration), BS 7799,
and ITIL (IT Infrastructure Library)
Envisioned to offer services on
spheres like quality of software
development by throwing focus on
software process improvement (SPI),
management and software testing,
SCS consultation is based on ISO,
CMMI (Capability Maturity Model
Integration), BS 7799, and ITIL (IT
Infrastructure Library). It also pro-
vides Metrics automation services to
base measures, metrics and process
level balanced scorecard for the
customers. Working on Akropolis,
a configurable metrics automation
solution, SCS intends to standardize
the same across Siemens.
SPI has serviced Siemens VDO,
Commercial Vehicles Division, on
their CMMI L3 journey by providing
process definition, implementation
and automation support. The team
has also assisted various customers
on ARIS Modeling (SV, A & D PG). It
has also consulted on AKROPOLIS for
A & D, PG and SISL.
The Project Management Office
Services (PMOS) consults to setup
PMO’s (Project Management Office)
based on the industry best practices
and the PM@Siemens methodol-
ogy. It assists customers in deploying
Primavera a leading PM tool from
Primavera Systems Inc. The SCS team
is trained and certified by Primavera
Systems Inc.
SCS is currently providing
Primavera based consultancy in
Transportation Systems, US and
Siemens VDO, Germany. Projects in
the pipeline include setup of a PMO
within SCS team, which would subse-
quently be extended to SISL Business
Units.
SCS trainers jointly with iSQI (inter-
national Software Quality Institute),
Germany, are providing ISTQB
certification & associated training
programmes which has resulted in
significant reduction in training cost.
Thirty six Foundation and fourteen
Test Managers in Q2 have been suc-
cessfully trained & certified.
Major projects in Software Testing
include:
1. Validating a platform developed
for NM & CS, a cross group project
that includes several Siemens oper-
ating companies; also implementing
more on page 7
syntheSIS 01 • 2007 5
 syntheSIS / SISL India

SWP - Health Care 1

Healthcare Products & Solutions (HPS)

With the home-coming of the Soarian®, HPS at SISL have revolutionised this service segment by
customising applications to suit Indian clients and those abroad

The HPS team at SISL has been work-
ing mainly on the acclaimed product
‘Soarian® - Siemens new generation
hospital information solution built
to support the entire clinical and
financial workflow across health
enterprises with dramatic efficiency.
Soarian®’s release in the US and the
European markets, has been a step
towards next generation IT solutions
from SIEMENS. Siemens has ever
since received over 300 packages for
Soarian® worldwide.
SISL’s HPS team has been working
on Soarian® Departmentals, depart-
ment specific solutions in the enter-
prise product. Presently, Soarian®
Operating Room Management System
(ORMS), Soarian® Cardiology Data
Management Systems (CDMS), and
Soarian® Oncology are the 3 depart-
ment specific solutions built on the
Clinicals 2.0 base platform. HPS has
been fine-tuning these applications
to highly specialized requirements of
related medical fields.
Soarian® Cardiology – is one such
application, well received in several
heart hospitals. Soarian® ORMS in-
corporates an efficient and system-
atic operating room workflow and
had secured 33 orders at the start of
the year. Subsequently, a beta release
of ORMS Version 1.0 was released.
Soarian® Oncology, has successfully
released Medication Oncology for
testing.
A new version of Soarian® MedSuite
4.0 was launched in 2006. With
varied arenas of work in healthcare
products and services field, HPS’s
MedSuite Solutions Center (MSC),
is now an integral part of the global
MedSuite organization. Acquainted
with its role, the MSC provides global
support in the areas of - pre-sales,
product testing, project implementa-
tion & management, customisation
and development of systems and
processes for implementation across
the globe.
Soarian® Financials (the healthcare
financials component in the enter-
prise) worked on the HPS team incor-
porates claims and medical necessity
workflow engines, integrated with
the Soarian® look, feel and flow. For a
customer base of 61 (of which 9 are in
the pipeline), the HPS team at Kolkata
provided pre-beta and post-beta live
customer-support. n

Major wins SWP - Health Care 2

Best IT
Implementation
Award for HDFC SL/
SISL/FS SBU
The WONDERS project imple-
mented by the Financial Services
SBU at HDFC Standard Life
Insurance has bagged the presti-
gious award as the ‘Overall Best’
in the PCQuest Best IT imple-
mentation awards 2007.
WONDERS bagged this award
despite intense competition
from top IT leaders in the
industry and stood apart from
over 250 nominations across
22 industries and 23 project
types. WONDERS was chosen
over the others primarily due to
the huge business benefits from
the initiative. SISL, being the
implementation vendor has been
able to provide both domain
and technology leadership
for successful running of
WONDERS. n
Half the world’s cars contain
Siemens technology.
One of Siemens’ SAP solutions
goes live every 48 hours.
Medical Applications (MAP)
Across the globe innovations in Angiography, Fluoroscopic-and Radiographic Systems (AX),
Computed Tomography (CT), Molecular Imaging (MI), Magnetic Resonance (MR), Oncology Care
Systems (OCS), Ultrasound (US)
SISL’s MAP SBU has interface platform and
experienced huge iPilot projects.
successes in the last The MAP MI team fol-
year. While the reve- lowed their success in
nue has grown 62.5%, CardioFusion showcased at
the SBU has enhanced the 55th Annual Scientific
its offering to all mo- Session of the American
dalities of Siemens College of Cardiology (ACC)
Med - Angiography, with a collaboration with CT
Fluoroscopic-and for Circulation, specializing
Radiographic Systems in hybrid visualization. The
(AX), Computed MI team forayed into the
Tomography (CT), realm of Oncology with a
Molecular Imaging new platform in MI MBox,
(MI), Magnetic all along updating their
Resonance (MR), hallmark syngo MI Mobile.
Oncology Care The co-operation between
Systems (OCS), Particle Therapy - Getting to the point; latest solutions coming up for
MAP and MED MI was fur-
Cancer treatment.
Ultrasound (US). ther strengthened by acqui-
MAP’s cooperation The MAP CT team holds credits for sition of additional projects
with SMS-AX reached a noteworthy innovating the Neuro DSA 3.0 appli- from Siemens Molecular Imaging
milestone, the team is now com- cation for integration into SOMARIS®. Ltd, Oxford, UK.
prised of over 100 people. MAPAX The MAP CT team enriched its com- In the mean time, the MAP US team
teamed up with SMS-AX to success- petence and emerged as the focal has formulated Volume Viewer 1.0, M3
fully release Sensis 2.2 and AXIS point to develop neuro and perfusion Service Projects (G40, IRIS) to MED US
VC12 for Clinical Use Test. Other engines of MED CT. for market release. The engagement
recent significant releases include In parallel, the MAP AX team with MED US was enhanced with
User Interface Platform for Fluoro released the BSR VB30 and PMS (Artis) the MAP US team working on a new
and RAD product lines, BSR VB23 and products to MED AX. These products ultrasound product based on the next
VB31, Leo VA71 and VB11, PMS VC12 were successfully demonstrated generation imaging platform. The
and VC13. The cooperation with AX at RSNA 2005, in Chicago, USA. MAP US team has been identified as
further increased with the addition The cooperation with AX further the competency centre for ultrasound
of RTC, ICONOS-PMS projects. increased with the addition of user system testing activities. n

6 syntheSIS 01 • 2007

SWP - Health Care Vertical
Healthcare Services (HCS)
Providing critical support to other application software to service
healthcare enterprises
The HCS SBU at SISL is intended to
service any healthcare enterprise
with a software need. Recording
an encouraging revenue, the HCS
SBU has delivered critical Soarian®
Cardiology and Common master file
toolkits in the recent past. The inte-
gration-engineering group at HCS
has been closely involved in innovat-
ing next generation technology for
the Siemens Interoperability project
where NextGen products were inter-
faced to SIEMENS Foundation sys-
tems like Invision and Signature.
The group has also delivered
several key operational reports for
Soarian®. Query Tool, a key value ad-
dition to the Soarian® customers was
developed by HCS at SISL. The tool
allowed customers to independently
develop their own reports in house,
therefore saving valuable time and
effort.
The HCS group has assisted
with Patient Cleardown support
(used by Soarian® Implementation
Consultants) for the latest Soarian®
releases. In addition, the group
developed the “Master File Copy”
tool that helps the customers,
easily configure and migrate the
Milestones
Congratulations SISLers for completing
5 & 10 years in SISL as on 30th September 2007
Completed 10 Years Completed 5 Years vendors, SCS intends to bring in
Mr. Ganapathi Alwarappan
Ms. Vidya Ravichandran
Mr. Maneesh Dhingra
Mr. H.B.V. Krishna
SWP - Technology Competence
Innovation & Emerging Trends (IET)
An internal technology service provider for EIA, the group evaluates relevance of new or upcoming technologies for the customers
businesses and simultaneously develops own product innovations
A new SBU, IET was set up in October
2006 as an internal technology ser-
vice provider of other SBU’s within
EIA. Currently 27 resources strong
and expansion plans of upto 50
resources by September 2008, the
team is divided into 2 main divisions
– Technology Evaluation and Product
Innovation.
The Technology Evaluation Division
focuses on new and upcoming tech-
nologies. Work taken up in the divi-
sion includes:
 Prototype work done on Audio
CODECs for the APT SBU.
syntheSIS / SISL India
service definitions across Soarian®
environments. Pegged as a unique
yet critical achievement, the HCS
received acclaim for the same.
SpeedTrial, an advanced Electronic
Data Capture (EDC) software prod-
uct developed by the Clinical Trial
group within HCS, addresses the
electronic data capture needs of the
emerging clinical trials market. The
product was recently showcased to
prospective customers in Japan and
Bangalore. A preliminary market re-
search was conducted and the sales
and marketing effort for the product
is currently underway.
Based on valuable feedback from
clinical trial experts within Siemens
MED and end users, the SpeedTrial
group is at present engaged in
enhancing the EDC functionality
and are simultaneously developing
new modules such as, Clinical Trial
Management System (CTMS), Clinical
Data Management System (CDMS)
and Adverse Event Reporting System
(AERS) thus providing a full suite
of clinical trail products; ensuring
that HCS in SISL is in step with the
standard industry practices. n
Mr. Rakesh Laad
Mr. Vivek Nair
Mr. Arun Kumar
Ms. Geetika Aggarwal
 Performance improvements of
Image Processing algorithms using
GPUs (Graphics Processing Unit).
 Performance improvements us-
ing a ‘Grid Computing’ structure.
 Investigation of topics like SOA,
Web 2.0 and Web services.
 Setting up a core team for Business
Intelligence/Data Warehousing.
The Product Innovation Division
has prototyped the winning proposals
from an internal Product Innovation
competition. These were:
• Instrulink (Proposal to link all the
instruments in a hospital environment).
Continued from page 5
Software Consultancy Services ...
a platform consisting of components
to be used by these groups (A&D, TS,
SBT, etc.) The steering committee in-
novation, the top management board
is overseeing the project.
2. Along with CT India, a tool for unit
testing called iMT (instant Module
Test) supported and conceptualized
by A&D SWI. iMT was launched by
A&D SWI and SCS STS.
3. PowerCC STAS and automated
system testing solution for PTD en-
abling and driving graphical user in-
terface test automation for Windows
platform.
4. Universal Validation Platform, a test
framework for automated testing of
micro controller devices for Infineon
Technologies, Bangalore.
5. Virtual CMC, a hardware simulation
software to test the protection relay
software being developed at PTD EA.
 Use-case Based Testing.
 Evaluation of the Clinical Document
Architecture (CDA) Framework (CDA
is a document markup standard that
specifies the structure and semantics
of a clinical document for the purpose
of exchange).
 Evaluation of the Zigbee standard
(Wireless Personal Area Networks).
 Syngo as a pay-for-use service.
 Trend Package for Industrial
Automation (Additions to the con-
ventional trend packages).
 Rehabilitation and Treatment
Tracking System.
6. TDE based system testing for Syngo
Imaging Suite application.
SCS promotes Quality within SISL
and its end customers for which SWI
events are organized in co-operation
with P&Q (Productivity & Quality)
to promote best practice exchange.
In addition, SCS offers consulting
on tools such as DOORS from
Telelogic, a leading requirements
management application, and Quick
Test Professional from Mercury
–proven application for functional
and regression test automation.
By directly working with the tool
the best prices and also post sale
support. Strategic partnership with
CT organization enables SCS to
provide consulting services along
with CT SE1, SE3, and SE4. n
In addition, IET also coordinated
the activities between EIA and CTI.
The activities included:
 Code Quality Management (CQM)
– A tool developed for the use by all
EIA SW development groups to mea-
sure code quality.
 SW Architecture – A comprehen-
sive SW architecture/design program
conducted by Siemens CT SE 2
(Munich) has started.
 SW Testing
 Signal Processing – Algorithm
development for Med. modalities like
US, MR and AX. n
syntheSIS 01 • 2007 7

PRO - Management Consulting Services
TELCON goes live with TOC supply
chain solution
A joint venture between TATA Motors and Hitachi, Telcon received significant business benefits within a
month of going live on a supply chain solution by MC and EES
Management Consulting (MC) and
Extended Enterprise Solutions (EES),
both business units of the Business
Solutions Group (BSG), reached a
milestone in their work with imple-
menting the TOC-based supply chain
solution for Telco Construction
Equipment Ltd’s (or Telcon for short)
Spare Parts Division when the system
went live on Dec 5, 2006.
After months of preparation a so-
lution was designed, processes put
in place, IT systems implemented
and a new state-of-the-art central
warehouse was built in the up-com-
News
SIS Global Vertical
Transportation and Airport
headquarted in Mumbai
Since April
2007, AS
Viswanathan
has been
heading the
SIS vertical
Transportation
Mr. A.S. Viswanathan and Airports
(TA). This is
the first time that a global verti-
cal is headquartered in Mumbai,
India; indeed yet another sign of
the growing importance of India
on the world map. Reporting di-
rectly to the SIS Group Executive
Management, the Transportation &
Airports vertical provides services
and solutions in two important
sectors: Transport & Logistics and
Airports & Aviation. The vertical
is committed to the overall goal of
increasing their current volume of
€ 151’0 by growing rapidly. One of
the strategic focus areas of vertical
is to increase market penetration
in Asia, Europe and North America
by leveraging SIS own solutions to
8 syntheSIS 01 • 2007
syntheSIS / SISL India
ing “logistics city” in Nagpur. Users
from Telcon, warehouses, dealers
and suppliers were trained and sub-
sequently the system went live. The
central warehouse was inaugurated
by the Managing Director of Telcon
Mr. Ranaveer Sinha.
Telcon, a joint venture between
Tata Motors, Jamshedpur and Hitachi,
Japan, manufacture & market con-
struction equipments like excavators,
move up the value chain.
Now that the vertical is officially
launched and the organization has
been set-up as a starting base, TA has
the global responsibility to grow its
business and develop new and prom-
ising portfolio offerings. Having es-
tablished competency hubs in India,
Germany & Austria, one of its key
strategies is to strengthen SIS posi-
tion as a Master System Integrator in
the Airports & Aviation segment and
focus on those offerings that cover
the core logistic process chain for
the Transport & Logistics sector.
“We have set up our organization,
defined our portfolio elements and
communicated our strategy to the
local countries. Our strategy now
is to focus on delivery and growth,
leveraging our strong portfolio.” said
Mr. Viswanathan adding “we intend
to expand our customer base in new
markets, address the changing needs
of our existing customers and most
importantly aspire to be a profitable
market leader in this sector.” n
backhoes, cranes & wheel loaders.
The company distributes the spare
parts of original equipments (OEs).
Operating out of 28 warehouses,
despite huge inventories, non-avail-
ability of spares when required was
an issue; supply to retail vendors
was not reliable, and bulk of spare
business was on emergency or crisis
mode. With a market share of 15%
at the start of the project, Telcon
UK BT
SIS & British Telecom’s
Enduring Partnership
On 3rd May, 07,Siemens IT Solutions
and Services (SIS) led British Telecom
Account held a Team Briefing in
Ipswich for 65 people who were sup-
porting BT on site. The opportunity
helped the new team meet each other,
share information, recognize excel-
lent performance and make contact
with colleagues working on different
BT projects.
Currently, Siemens IT Solutions
and Services (SIS) is supporting
11 different project areas for BT,
approached the MC to implement
a unique supply chain operations
model based on TOC. They believed
that this would influence the cus-
tomers’ buying behaviour of original
spare equipment to a large extent.
Along with EES, who provided the
Replenish Connect software, a funda-
mental change in the spares supply
chain from push to pull was set in
motion.
Within the first two months of
go-live Telcon received significant
business benefits. The level of
stock-outs of items covered by the
replenishment process at the Central
Warehouse came down from 42% in
Dec 2006 to 11% in Jan 2007. The
high level of availability of the spare
parts under the new system drove
up sales by 26% in Jan 2007. Process
institutionalization is a major focus
area at Telcon, and they are now all
set to achieve ambitious business
targets with MS-EES as partners. n
primarily providing OSS solution
design and testing expertise. These
skills are drawn from of shore
delivery partners in SISL and Nokia
Siemens Networks (NSN), a nearer
shore partner for central and Eastern
Europe, PSE. There are an additional
30 people supporting these projects in
India. For the first 6 months of FY07,
the account has achieved £6million
in revenue and has recently signed a
2-year contract extension with BT. n

PRO - Management Consulting Services
SISL’s Management Consulting kicks off
Bunge supply chain project
SISL’s Management Consulting team and EES partner with Bunge India, a leading global agribusiness food company
to establish supply chain infrastructure for Bunge India currently launching its edible oil brand in the Indian market.
SISL MC team will handhold to establish infrastructure, install software for sustenance, design distributor roll outs,
conduct pilots and finally formulate distributor force training for Bunge India.
SISL’s Management Consulting (MC)
team has kicked off a project for
Bunge India to implement a world
class supply chain for their operations
in India. Founded in 1818, Bunge is
a leading agribusiness food company
that boasts of a complete integrated
business circle from farm fields to
the retail shelf.
Recognizing India and China to be
key markets, Bunge has purchased the
brand name ‘Dalda’ from Hindustan
Lever and will be repositioning the
brand for their range of edible oils.
SISL’s MC along with EES has there-
fore partnered with Bunge India to
establish an efficient supply chain
Major wins
GMR Hyderabad International Airport Ltd awards
INR 270’ worth extension contract to SISL
SISL has emerged the undis-
puted leader in Airport solu-
tions across the country – the
latest win, being the extension
contract by the GMR Hyderabad
International Airport Ltd (a joint
venture company promoted by
GMR Group (63%) and Malaysia
Airports Holding Berhad (11%),
Government of Andhra Pradesh
(13%) and Airports Authority of
India (13%) as the other consor-
tium partners). Earlier engaged as
the Master Systems Integrator for
IT and Communication Systems,
the latest contract extension has
reinforced SISL’s working relation
with GHIAL, the most important
partners in the project. Having
been offered an early completion
bonus, SISL is keen to fast track the
project.
SISL has emerged as the leader in
providing Airport solutions across
the country. The latest proof to this
is the Extension Contract of over
INR 270’ by the GMR Hyderabad
International Airport Ltd. SISL had
syntheSIS / SISL India
infrastructure for the company.
The project was kick started in
February this year with Mr. Adhiraj
Sarin, MD Bunge India addressing
the senior management team at a
workshop in Mumbai, to review and
detail ambitious plans for edible oils
in the India market.
The project will implement supply
chain processes from suppliers (oils,
packaging material etc.) to plants,
consignee agents and distributors
based on replenishment (pull or
demand driven )model. It will also
put into operation production plan-
ning and processes at plants based
on S-DBR (Simplified Drum-Buffer-
Rope) model to complement
supply chain replenishment
processes.
The project entails
preparing distributor
offers to facilitate roll out to
distributors by Bunge sales
personnel. It will implement
Replenish Connect, EES’s
earlier been selected for the role of
Master Systems Integrator for IT &
Communication Systems with an
initial contract value of INR 530’.
This latest extension contract puts
SISL closer to GHIAL as one of the
most important partners in this
project. SISL has also been offered
an early completion bonus for this
project.
Currently executing innovative
ideas for GHIAL and SISL looks
forward to signing additional
contracts in Retail solutions,
Operational services contract and
providing I & C Infrastructure to
Hotels and other Airport linked
properties. n
proprietary software to support design and conduct initial roll out
replenishment process. Lastly, it will which will be taken forward by Bunge,
also assist Bunge and distributor under supervision and facilitation by
sales personnel in developing and the MC team.
implementing the right processes SISL’s MC team is lead by Damodar
to service retail outlets, by defining Enduri, who will be supported by
the process and designing sales force Ramas Krishnan, Royston Fernandes,
training. S Sudheer and Sunil Mogra. EES’s
The project is spread over two Rakesh Patange and team will work
years, covering 10 plants (own and in tandem to implement Replenish
sub contracted), 90 CA’s and 3000 Connect. Javin Bhinde is the Account
distributors. The project team will Manager. n
Service Industry - Training Services
SAP Education:
Cutting edge training
Progressive technology training for aspiring consultants, SAP
parners and customers
SISL in partnership with SAP
Education now offers a compre-
hensive suite of SAP Education pro-
grammes for aspiring consultants,
SAP partners and SAP customers in-
cluding Top Management Imperative
programmes for organizations in-
tending to go the ERP way with SAP.
Growing from a modest beginning
of 2 classrooms in one location at
SISL, the programme now operates the testimonies of an alumni base of
out of 31 captive classrooms in 6 cit- over 6000 certified consultants. n
ies. The first-of-its-kind in India, the
programme attracts and trains proj- Somatom Definition
ect teams, end users, power users, is the first and only
consultants, configurators and busi- dual source computed
ness planners from across the globe. tomography system
The courses are graded 1, 2 and (two x-ray-tubes and two detector
3 for various skills with Netweaver systems) – faster than beating
technology and new dimension prod- heart and capable of imaging full
ucts with CRM and SCM. However, cardiac detail with up to 50 per-
a customized version of the same cent less radiation exposure than
can be conducted for any particular traditional systems.
requirement. The course thrives on
syntheSIS 01 • 2007 9

Corporate Technology
Transforming baking : from art
to science
Machine vision systems for Britannia from SISL Corporate
technology team
Innovation and eagerness to learn
were virtues that came handy as
SISL’s CT India team assisted A & D
India in implementing a pilot project
for Britannia, one of the largest bis-
cuit manufacturers in India at their
Chennai plant. The challenge was
to first understand the science of the
baking process and later develop a
continuous surveillance/automation
system for the baking process.
Traditionally biscuits were manu-
factured in an industrial setting
using a continuous band of ovens,
generally 60m to 110m long. The
band oven comprised of several
independent cooking stations with
individual temperature controls in
News
i2 acknowledges SISL as futuristic
solutions partner
SISL’s SCM group has been engaged
by i2 Technologies US, to comple-
ment each other’s strengths and of-
fer solutions to end customers. SISL
hopes to augment i2 Techonlogies
India Solution Center delivery
capability by providing product
champions and subject matter
experts.
SISL takes pride that i2 preferred
SISL’s SCM team despite stiff
competition from TCS and Patni
to partner for their latest suite of
futuristic solutions. SISL’s SCM
team will work with i2 Technologies
India Solution Center in Bangalore
on key areas such as SCM con-
10 syntheSIS 01 • 2007
syntheSIS / SISL India
order to vary the air flow; biscuits
traveled through these stations on a
continuous conveyor belt.
The baking temperature, humidity
and air velocity inside the oven mat-
tered most while each oven manager
set oven station temperatures inde-
pendently. Hence was the aspect of
variability. Oven surveillance was
not continuous; thus leading to sig-
nificant losses in production due to
incorrect oven settings.
To plug this problem, the CT team
designed a machine vision system
that continuously monitored the
quality of biscuit by looking at the
colour, shape and thickness of the
biscuits. Based on this information,
sulting, product implementation,
product upgrade, change manage-
ment and operations support. The
partnership is mutually beneficial
considering that SISL SCM group
will now have access to i2’s superior
technical and functional competence
to deliver large projects globally. The
learning will help the SISL SCM team
immensely.
Influenced by SISL SCM consultants’
successful track record in Germany,
Singapore, China and Philippines,
i2 will also engage SCM consultants
on i2’s new generation supply chain
suite.
SISL’s current captive engagements
Major wins
DIAL partners with
SISL to make Delhi
International Airport
‘preferred’ and
‘futuristic’
SISL has been selected as the part-
ner of choice, amongst 5 other
world’s best Airport IT service pro-
viders by the Delhi International
Airport Ltd. (DIAL), for imple-
menting Airport Operational sys-
tems and systems integration for
the modernization and expansion
of the Delhi Airport.
Awarding an over INR 200
Million contract to SISL, DIAL in-
tends to make Delhi International
Airport as one of the most pre-
ferred & futuristic airports of
choice to passengers and airlines,
by having the best in class sys-
tems and practices.
Being the undisputed market
leader as a master systems
a continuous control system was integrator, SISL has been tasked
implemented. to integrate the existing and the
The system helped reduce product other prospective new systems. n
waste, increase consistency in end
product, decrease energy wastage and
provided continuous information on
quality and production. Based on the
current system, Britannia intends to
replicate the control systems across
60 plants, nationwide. A machine
vision system was also installed be- The world’s top ten automobile
fore the biscuits got into the oven to manufactuers rely on Siemens
ensure that even wet biscuits were of as a supplier.
good quality.
Besides this development, the CT
India team is also working with IIT SSW
Kharagpur and Britannia to develop
a heat and mass transfer model of
biscuit baking in a band oven. n
Success at SAP
Labs; shot-in-
the-arm HCM
deliverables
SIS has successfully managed
an HCM project along with 21 HR
with i2 next generation solutions
Abapers at SAP labs. The technical
include – Panasonic, one of the
team underwent rigorous training
largest players in consumer
prior to the start of the project. 18
electronics, Texas Instruments
months of hard work, 173 success-
(TI), a leading electronics
fully completed projects have been
company, Nokia, a leading brand
recorded. The projects were essen-
in mobile technology and Infineon,
tially related to Human Resource
a leading semiconductor chip
across various payrolls in Canada,
manufacturer. n
the Nordic countries, UK, Asia (India,
Malaysia, Indonesia, Singapore),
Australia, and South Africa. The proj-
ect demanded various aspects like
requirement understanding, presen-
tations, design and finally delivery.
The deliverables measured against
stringent quality were completed
within the tight timelines without
any financial penalties. n

Telecommunications
SIS Managed Services - the road ahead
Gearing up for a new-age business paradigm: SIS India - Kolkata fills in the Managed Service space
A new business
paradigm
Today operators in
the communications
industry are looking
beyond multiple ven-
dors and traditional
software license ar-
rangements, to long-
term committed part-
nerships with a single
organization that can
take care of their ICT
initiatives. Technology
business deals have
moved from a one-
time engagement to a solutions and
operations partnership, where the
vendor is expected to play a proactive
role by taking the lead in NGN and
VAS initiatives. A revenue sharing
model of engagement, with annuity
based payments are becoming the
norm as vendors and operators are
entering into long-term engagements
of end-to-end operation and service
support. The name of the game today
is Managed Services.
A pro-active means of fulfilling the
enterprise requirements, Managed
Services, is a unique partnership
model that binds the customer to a
long-term contractual agreement,
thus helping the vendor service
an enterprise keeping in mind the
Event
Speech Technology
Workshop in Bangalore
June 2007 saw leading market
pioneers in speech technology come
together under the leadership of
Siemens Corporate Technology (CT
India) at a workshop in Bangalore
(June 26-28, 2007) to brainstorm the
immense technological and business
opportunities in India for speech
technologies as well as the associated
syntheSIS / SISL India
long-term association.
SISL - filling the managed
service space
SISL’s Kolkata center, with its
framework of people, processes and
infrastructure is geared to serve
as the hub of SISL’s portfolio of e2e
Managed Services to the communica-
tions media and entertainment sec-
tors globally.
SISL's Managed Service group
portfolio extends beyond the IT
Services support and includes
Application Operations, Analytics
and Technical Support Services.
Whereas Operations Support relate to
Revenue Management, Provisioning,
Fulfillment, Assurance and Network
Security, Analytics involve Business
challenges unique to India. Hostted
jointly with Siemens PSP (India and
Munich), it helped gain a collec-
tive insight into opportunities and
challenges in telecom applications,
voice-enabled services, voice portals,
contact center automation, mobile
devices, automotive applications and
industrial applications. n
Major wins
Winning Trust,
Driving Success:
SISL inks strategic
Analytics, Data
Management servic- deal with Sun TV to
es, and Applications deliver DTH services
Migration. Technical
Support ser- The newly formed Media SBU of
vices comprise of the Business Solutions (BS) Group
ApplicationHelpdesk has clinched a landmark deal with
services (Level 1, regional broadcasting giant Sun TV
Level 2), and Testing for a billing solution from Oracle
services. In short, for their soon-to-be-launched DTH
the SISL's India operations. This is only the third
Managed Services DTH operation in the country after
has been designed Dish TV and Tata Sky. The total or-
to complement the der is valued at INR 140 million.
SIS global Telco & The acquisition also marks SISL’s
first foray into DTH solutions and
Media portfolio in an
can etch a new partnership of Oracle
effective way.
in the Media vertical.
Siemens being an employer of
choice in India, the SISL’s Kolkata Sun TV will benefit from SISL’s
center is extremely well positioned cross-group synergy between BS
to meet high-demand and flexible and Telecom, as the Media SBU in
resource needs of Managed Services conjunction will deliver this project,
operations. With access to the cream ably supported with portal-skilled
of highly skilled technical resources, resources from the
SIS’s efficient HR policies assure high Telecom group.
standards and minimum turnaround
time with regard to project staffing.
SIS India Managed Services group
aims at assuring Quality of Service
with a delivery framework based on
ITIL principles and Siemens propri-
etary methodology and framework
such as Chestra. The Kolkata center
is BS: 7799 compliant and planning
ISO 20000 certification in FY 07. n
News
SAP Award
SISL has been recognized as the largest training partner for SAP; the
company was recently awarded by Hub India. The award was given as
appreciation for:
n SISL’s untiring resilience and commitment for SAP training
n Giving top quality training to customers in the form of pre-published
schedules
Award presented by Mr. Alan Sedghi Managing Director and CEO for
India Hub and was received by Rajeev Agarwala, General Manager,
Business on behalf of SISL.
syntheSIS 01 • 2007 11

Telecommunications
BSS (Business Support System) Solution for GSM-R
A new chapter in radio-railway networking, GSM-R is a secure voice and data communication between railway operational staff;
highly cost-effective, SISL’s solutions for GSM-R market scores over the rest with high functionality to price ratio
A new phase of communication in
railway radio networking, GSM-
R is all set to galvanize railway
communication. A secure platform
for voice and data communication
between railway operational staff,
drivers, shunting team members,
dispatchers, train engineers and
station controllers, GSM – R is built
on cost-effective digital replacement
technology, very different from
the existing incompatible in-track
cable and analogue railway radio
networks.
Already live in Europe, GSM-R i is
being adopted by countries across the
globe. Like GSM, features like sub-
scriber management, national and
international roaming, interconnect
settlements, atomic service provision-
Telecommunications
PPAS WIMAX
SISL solution for post paid subscribers Charging, Billing &
Customer Care Functionality
Perhaps the only wireless standard
today that has the ability to deliver
true broadband speeds, WiMax is
widely acclaimed as a standard-based
technology that enables the delivery
of last mile broadband access as an
alternative to cable and DSL (need to
include full form).
In sync with this, SISL offers PPAS
WIMAX – a feature-rich, flexible con-
vergent solution that not only enables
the service provider to provision
subscriber manage tariff & product
definition, rate & bill customer’s us-
age with convenience but also allows
a 3600 view of the subscriber. Highly
flexible Rating, Charging, Discounting
and Billing makes PPAS WIMAX an
ideal solution for WIMAX services.
The Supply chain Management offers
to manage any number of inventory
12 syntheSIS 01 • 2007
syntheSIS / SISL India
ing etc. are needed in a GSM-R net-
work. Unlike a commercial network,
safety and security are accorded high
importance in this technology, mak-
ing it highly reliable.
items through a network of dealers
(is this of the solution or a separate
knowledge statement – unable to
understand – need to clarify). This
solution caters to both prepaid and
postpaid subscriber management
and Charging and Billing for postpaid
solutions. Flexible and enabled to fit
varied offering and pricing rules as
dictated by communication market
forces, PPAS WIMAX satisfies a cer-
tain degree of convergence, in terms
of services like WIMAX, VOIP etc.
Some middleware (like in@vantage,
WIP/RADIUS, SURPASS) integration is
necessary and would lead to a typical
scenario of solution customization
for specific services. PPAS WIMAX
solution is highly configurable and
customizable, though dependent on
services/CDR’s/UDR’s supported by
the middleware in their respective
cases.
Currently the development team is
collaborating with Siemens Networks
to integrate SISL solution with
Siemens Network’s WI@ platform,
which is Siemens flagship offering for
Broadband Wireless solution. The col-
laboration would create an end to end
solution offering for all Greenfield
Wimax operators where WI@ will
manage all prepaid charging related
activities and SISL solution will be
responsible for post paid subscribers
charging , billing & customer care
functionality. n
for this solution for a number of years,
the final breakthrough came with the
order from the Belgium Railways.
The project is currently underway
and the system is expected go live in
September 2007.
SISL’s solution offering to the
GSM-R community has been highly
appreciated within Siemens, leading
to newer opportunities elsewhere.
SISL’s solutions for GSM-R market
scores over the rest with high
functionality to price ratio. With
Siemens (Nokia Siemens Network)
being the market leader in GSM-R
SISL at the moment is offering GABS network roll out; SISL is trying to
and Fulcrum solution for GSM – R. make its way out into the overall
The solution has been enhanced with Siemens (NSN) solution portfolio for
GSM-R specific services like VBS, VGCS the GSM-R market. n
etc. Though SISL had been labouring
Telecommunications
CCBCS – tapping converging
telecom identities
SISL’s team is part of building a world class CCBCS (Convergent
Charging, Bill and Care Solution) hoping to capitalize on the growing
need in the convergent telecom business
In the emerging telecom business ery of CCBCS. The contours and fea-
space, ‘convergence’ is indeed the tures of the new solution have taken
new mantra. While the best of breed shape; the solution will primarily
solution competes for a slice of this comprise of the following modules:
huge business opportunity, Siemens- Online and Offline Charging, Billing
COM MNCC, along with In-Prepaid (Telco and Enterprise layer), Recharge
world has now chosen to spread wings Management and Asset Inventory,
to the postpaid world. Thus was born Customer Care.
CCBCS– (Convergent Charging, Bill SISL’s in-depth know edge and
and Care) Solution. know how of billing and care aspects,
CCB seeks to provide enhanced especially in the postpaid scenario
support to telecom will be key contri-
operators and cus- bution in this en-
SISL BSS, OSS & CRM is now
tomer experience deavour. The SISL
by delivering any part of the core team that team is currently
kind of service to will lead conceptualization, part of Product
any type of sub- design and delivery of Line Management,
scriber, enabling Architecture and
CCBCS.
any kind of pay- Design team of the
ment method, all whole solution and
of which built upon Siemens proven specifically prime lead the Enterprise
robust platform. Billing and Customer Care modules.
Against this background, Siemens Design team of the whole solu-
Com specifically hopes to target the tion and specifically prime lead the
world’s leading telecom networks and Enterprise Billing and Customer Care
service providers, working towards modules. n
building a world class, state-of-the-
art solution.
In line with this new development
and therefore opportunity, SISL BSS,
OSS & CRM lob assume a new dimen-
sion. SISL BSS, OSS & CRM is now About one fifth of the world’s
installed power plant capacity is
part of the core team that will lead
from Siemens Power Generation.
conceptualization, design and deliv-

SWP - Technology & Innovations
Driving technology and development innovatively
The Technology and Innovation (T&I) group is all set to redesign and re-channel SISLs strengths and position it as
a leader in the global markets, being a Technology savvy organization for which innovation is a way of life.
In to-days world of Knowledge Based
economy, Innovation, technology
and entrepreneurship are key driv-
ers. Recognizing this, the SISL man-
agement has setup the Technology &
Innovation (T&I) group – as a corpo-
rate function with overall responsi-
bility for all SISL.
Towards this, the charter for the
group has been prepared and focuses
on the following major areas:
n Build & disseminate Technical
knowledge - as part of the Knowledge
Management initiative, by providing
for platforms/forums such as:
- “ExpertWeb”
- Colloquiums
- Birds-of-Feather events
n Strengthen the technical career
path by providing for a career path
for technologists to pursue without
the need for them to switch over to
the management track. This career
path – called as the “Technical lad-
der” has been rolled-out across the
organisation.
n In addition, yet another initiative
has been to provide for opportunities
in promoting cross-SBU technical
roles. This would allow technolo-
gists to expand their expertise across
different business areas. For eg: a
highly experienced senior architect
from MED domain could be asked to
News
PRISM launched at SISL
The latest in process management
techniques, Process Integration
Strategy and Method (PRISM), was
launched at SISL. Evolved from
years of experience in handling IT
projects, PRISM is a smart process
management technique that can
generate an optimized set of pro-
cesses that would overall satisfy all
stakeholders of the given project.
syntheSIS / SISL India
support the design team in another
domain area.
n Drive growth in technical expertise
by providing for review boards on
specialized topics like Architecture.
n Strive for global recognition by
giving special focus to innovation,
increasing the number of invention
disclosures and patents filed by SISL,
and represent SISL at the relevant fo-
rums to demonstrate its Technology
leadership.
Driving Innovation
T&I work in close co-operation with
the business groups to deliver in-
novations and thus also create the
right environment for innovations to
get discovered. While, every business
group focuses on incremental in-
novation, T&I are focused on radical
or quantum innovation that deliver
significant impact to our business
– changing the way we conduct busi-
ness and opening out new streams of
revenue for the company.
Towards this, T&I has rolled out the
following initiative:
Innovation @ SISL
Platform to promote submission of
innovative ideas. Those ideas, which
fall under the category of inven-
tions, would be eligible for invention
Opposed to the earlier monolithic
process structure, the PRISM tailor-
ing tool assists project managers,
quality assurance managers, proj-
ect team members and auditors in
understanding the right processes
a project should follow given a few
selections on the project attributes
ensuring “optimized set of pro-
cesses for a given project”. n
disclosures leading to patent filing.
Employees can submit their innova-
tive ideas via the “Kalpana” tool
which can be accessed at the follow-
ing URL: (http://bomw020a/Kalpana/)
Importantly, T&I’s focus on innova-
tion is not restricted to the technical
groups alone but it also encourages
innovations in all corporate func-
tions, like HR, F&A, P&Q, and CIO
activities.
Driving growth in technical
expertise
The T&I group has rolled out a
number of initiatives to promote the
technologists in the organization and
leverage their knowledge across the
different business units not limited
to current work areas.
Some of the initiatives include:
n Technical Ladder – an extension
to the career landscape existing in
the organisation, the key focus is to
visualize a career growth path for
budding technologists within the
organisation.
Key objectives include:
n Offer world-class products and so-
lutions with the required quality
n Achieve a leading innovator role in
the market (new products, solutions,
processes)
n Execute complex (technical) proj-
ects with the highest customer satis-
faction rating
n Define the long-term strategic di-
rection for technology developments
(e.g. roadmap)
n Ensure the future success of
Siemens as technology leader within
all business areas/domains
n “Birds of Feather” (BoF) event -
part of the knowledge management
initiative, it is designed to share
and spread knowledge across the
technical milieu of SISL. The event
is held once every 6 months – and
employees from across the different
SISL groups are invited to share best-
practices/expertise on topics selected
by a committee with representatives
from all SBUs.
n Colloquiums: This is yet another
initiative under the umbrella of
Knowledge Management. This is held
on a monthly basis, and unlike BoF -
focuses on technical topics of interest
to employees at a location.
n Expert Web - Individuals with com-
mon interest and independent of
the SBUs can start a Special Interest
Group (SIG) for knowledge sharing,
solving the common problems in a
particular area or generation of new
idea.
Expert panels are chartered to con-
duct reviews of projects and drive best
practices across all SISL projects.
n Training and education - T&I jointly
with CT SE 2 has rolled out an in-
house Software Architect certification
program – which hones the skills
of budding architects and builds
their capacity to handle different job
requirements.
External Paper Publications
– new and interesting experiences
developed while working in a group
could be shared with the technical
milieu of the computing world.
This could involve participation in
various IEEE and ACM conferences
among others. n
Information on all the events
organized by the T&I groups
are available on the Web site:
http://intranet.sisl.siemens.
co.in/ indexb322.html?id=2419
The T&I group can be reached
at the following e-mail id: T&I@
internal.siemens.com
syntheSIS 01 • 2007 13

Name Contest
Thank You SISLers
SyntheSIS extends a heartfelt thank
you to all contributors. We were
flooded with over 400 entries for
our name contest; indeed delightful
that so many SISLers owned up in
the first go. Amongst the exhaus-
tive list, the editorial team finally
shortlisted ten names.
SyntheSIS (Mr. Aravind Mysore
entry) was the collective winner.
Congratulations Aravind.
Besides the winning entry, there
were many others that deserved
mention. Amongst those was one
well-thought-out entry forwarded
by Mr. Farsheed Bamboat. The
name proposed was SS Enterprise
- Siemens Systems & Enterprise.
He had interesting reasons for sug-
gesting this name, which we felt we
must share with all SISLers. Here is
his brief:
SS Enterprise (Siemens Systems
& Enterprise)
Most techies have seen the popular
TV series Star Trek, based on the voy-
ages of the “SS Enterprise.” The “SS
stands for Star Ship.” I recommend
Footprints
On top of the world
Along with 3 friends, I flew into
Leh airport early one morning in
June 2006 for 5 days. There are
direct flights from Delhi and it is a
breath-taking sight to fly over the
Himalayas and then land amid the
mountains. It almost looks as if the
wings of the aircraft are going to
touch the mountain.
We were warned by everyone about
the effects of the thin air due to the
high altitude and that we should take
it easy the first couple of days to let
our bodies acclimatize. We relaxed in
the hotel on the first day but we didn’t
feel any the worse, so we ventured out
to the local market in the evening.
We spent the next 3 days sightseeing,
starting with visits to some of the
Buddhist monasteries. We visited
3 monasteries on the first day – the
monks live a very simple, austere life.
We also saw the Sindhu Darshan. The
river Indus flows through Ladakh
before entering Pakistan and the
Sindhu Darshan is held to pay tribute
to this scared river.
The next day, we started out very
early with a picnic hamper and
headed to Pangong Tso (Tso is lake
in Ladakhi language). The taxi driver
had arranged for the required permits
from the district administration.
It was a 6-hour journey, through
spectacular landscape – green
valleys, barren mountains; in and out
14 syntheSIS 01 • 2007
syntheSIS / SISL India
using the same as a theme, with SS
serving as an acronym for Siemens
Systems and Enterprise representing
the entrepreneurial spirit that the
magazine seeks to promote.
Different parts of the SS Enterprise
could represent the different indus-
tries that Siemens is connected with.
For example, the two long/cylindrical
engines of the ship would represent
the Transport Division of Siemens
(which, I believe, is now engaged
with a project that involves building
special trains for the government of
India). The reactor and glow emanat-
ing from the engines would represent
Siemens’ Energy Division. The glow
that emanates from the windows of
the saucer section of the ship would
represent Siemens’ Lighting Division.
The Bridge (Command Center) and
Communication System would rep-
resent Siemens’ Communications
Division, whereas the Central
Computer System and Weapon
Systems could represent Siemens’
Information System and Siemens’
Electronics Engineering Divisions
of snow clothed valleys. The roads
surprisingly very well maintained
by the Border Roads Organisation.
Pangong Tso is a very large lake, two
thirds of it being in China and only
one third in India. We could not see
the whole lake, so could only imagine
how big it really is. It was one of the
most amazing sights I have ever seen
– blue, calm water under a bluer sky
among the brown mountains. We had
lunch by the lake.
The next day, we went to see the
confluence where the Indus river and
Zanskar river meet. The colour of the
water of the 2 rivers is different and
respectively. Refer image Enterprise by connecting them with
In addition to the above concepts, life at Siemens and making a spoof
we could further enhance the theme on the same. We could add alien
by representing Siemens employees species (perhaps fictitious organiza-
as crew members on the ship, with tions competing with us) to add an
their in-magazine position being element of humour.
connected with their actual role in I believe that a theme-based
the organization and the industry magazine with an element of hu-
they work in, as well as their role mour would attract more readers.
in the magazine. For example, the Moreover, most techies have a natu-
Editor of the magazine would be the ral affinity towards science fiction,
Captain, while an author could be a which could make the magazine all
Lieutenant. the more appealing to our target
If the magazine wished to include audience. n
a few light moments or share a few
laughs, we could create a simple
comic strip in each addition, por- Farsheed Bamboat
traying the life on board the SS
one can actually see where they merge
and then continue downstream as the
Indus. This was a very peaceful spot
and very relaxing. After that, we also
stopped at the Magnetic Hill – a spot
where one parks the car, switches off
the engine and then the car moves
upwards on it’s own, defying gravity.
On our last day in Ladakh, we went
to the highest motorable road in the
world to Khardung-la (La is pass in
Ladakhi). There is an army post there
and we picked up some souvenirs. We
also did some shopping in the Leh
market for apricots and souvenirs.
Ladakh is very scenic and is yet
uncommercialised, unlike other
hill stations in India. It is not very
crowded. The people are simple
and friendly. So head out there to
experience the Himalayas! n
By Sonali Khemani
 syntheSIS / SISL India

My Take

Isn’t this ‘our’ earth?

Last summer every one
of us had felt it hot-
ter than ever. Was
it normal tem-
perature that
we feel in every
summer? No,
it didn’t seem
so. Every year
we the HUMAN
BEINGS do so
many irrespon-
sible activities to
pollute this beau-
tiful blue ball called
EARTH; contributing the
muck talked about: global warm-
ing. It would be irresponsible to shy
away from this way, as the truth is
that and we all know we are the ‘true
culprits’. If you think my house is
clean, my bedroom is cool with A/C
and why should I think about global
warming? Please think again, the
place where you live is a very small
part of our big home THE EARTH.
So, think why my home (earth) is
not clear, how am I responsible for
it and how can I contribute to keep
it clean and healthy? Can we stop
global warming today? I am sure it’s
not possible to stop global warming
in a single day but we can always
help reduce the rate of tap when water is
growth. wasted? Use of www.blackle.com instead of www.
To reduce the rate n Why should we google.com will help to save millions in
of global warm- use a normal round terms of energy
ing you don’t bulb, which gives out
need to stall more heat when we A few months ago, TreeHugger Mark Ontkush
your daily have another options, wrote a post on his blog EcoIron titled ‘Black
routine. All which will not give Google Would Save 750 Megawatt-hours a
you need to out so much of heat Year’. The post lays out the following train of
do is to think and works with less thought. “An all white web page uses about
before you do power? 74 watts to display, while an all black page
things in your I presume that uses only 59 watts.” Google, which has a
day-to-day life. 99.99% of the people white background and gets about “200 million
Let me list out few who read this article
queries a day” could reduce global energy
samples cases where use computers. Have
use by 750 Megawatt-hours a year by simply
I believe we should think you thought about
changing the color of its homepage to black.
and do a rethink if possible. how we can reduce
n Why are we using carry bags? Why usage of power while In response to this post a black version of
can’t we take bags from home when using computer? We Google emerged called Blackle.com. According
we plan to go shopping and thus could switch off the to Blackle’s homepage at publication time,
stop creating unnecessary polythene monitor and therefore 4,408.917 Watt hours have been saved by. The
waste? not waste power when site encourages users to “make a difference
n Why can’t we keep our vehicles well the PC is locked. We today [by] ... Blackling “energy saving tips”
serviced so that they give out very could also use black or visit[ing] treehugger.com a great blog
less smoke? wallpapers and black dedicated to environmental awareness.” Nice
n Why can’t you stop smoking? (If screen servers. And
ideas. But how does the search measure up?
you are a smoker. As a smoker, you if you didn’t know,
Very well indeed. Give it a whirl yourself and
may say its your wish to smoke but in please use blackle.
start saving energy one search at a time. n
doing it you are polluting my air.) com in place of google.
n Why are we not switching off the com.
unnecessary lights when we know it’s Please find one small calculation
unnecessary? showing how the above can help bring
By Pandian Damodaran
n Why are we not stopping the down levels of global warming. n

News
Event
Akropolis – SISL’s new Independence Day
performance dashboard tool Celebrations
Akropolis is SISL’s latest inventive tool; developed jointly by CT SE 3 and
SISL, it provides direct software metrics information in a format that aids
project managers to take quick decisions such that project targets re-
main unaffected. Modeled to address objectives of the Siemens Software
Initiative (SWI), this performance dashboard tool is configurable and
supports all CMMI requirements. Akropolis automates reporting on
project status, by creating a dynamic dashboard with data that managers
intend to collect, thus saving time they would otherwise spend to collect,
manage and update team dashboard data.
Enabling organizations with a powerful measurement environment,
its intelligent data collection, email alerts, metrics graphs, colour-coded
indicators, status alarms and filtered dashboard reporting, helps man-
agers access high quality feedback on performance, relative to goals.
Akropolis V1.0 has already tasted success even before completion and
has 3 customers; A&D, PG from Germany and SISL from India. Akropolis 60 splendid years of Indian 9.30 in the morning followed by a
supports V2.0 Project Warehouse concept (PWC) through which data can Independence – DCI decided to thought on Independence Day by
be directly imported from external data sources (DOORS, Primavera etc.) celebrate the day with exuberance. each DCI member. Each DCI member
via MS-Excel based interfaces. On the eve of 60th Independence expressed what independence meant
CT SE 3 is currently Day (August 14, as August 15 is a to him/her.
marketing Akropolis National holiday), DCI members got In the evening, on-the-spot
to all Siemens group together at DCI Siemens, Gurgaon questions pertaining to Independence
companies. Tipped to celebrate Indian independence. Day were posed to every individual;
to be the metrics tool The team decorated every corner of deserving answers got prizes. Best-
choice for the Siemens DCI premises with the national flag, dressed male and female in Tricolor
group, Akropolis is all tricolor balloons, kites etc. as is evi- were awarded attractive prizes.
set to revolutionize dent in the picture. All DCI members All this followed by distribution of
performance tracking came dressed in Tricolors; the day Boondi ke Laddu (a bit like school
and measurement. n (August 14) started with the National time), followed by a snack party and
Anthem being sung at Narmada at overflowing camaraderie. n

syntheSIS 01 • 2007 15
 syntheSIS / SISL India

Photography at SISL, congrats - winners!

There is indeed a crucial difference
between ‘photos’ and those ‘photos’
that tell stories. In August 2006,
Xstasis, SISL’s very own nature club
announced a company wide photog-
raphy exhibition and contest. The
contest was open to all employees
across the country and also those
in other SISL overseas locations.
Employees were asked to submit pho-
tos in three categories – outdoors,
wildlife and portrait.
The response was overwhelming;
over 238 photos were received from
74 employees. To begin with the
photos were displayed at Bangalore,
followed by a road show across India.
Upon viewing the photos, employees
voted by email for their favourite
photo. The photos were later referred
to an independent expert panel – T N
A Perumal (internationally renowned
wildlife and nature photographer)
and Karthikeyan (senior naturalist
with Jungle Lodges and Resorts). The
contest culminated with the Prize
Distribution held at SISL, Bangalore
Second - Sonali Khemani
on 4th July 2007. n
Congratulations - winners!

WILDLIFE OUTDOOR

Third - Suresh Kumar Kunili

First - Dinesh Sharma Second - Anil Laud

Third - Madhur D’Silva Merit - Varsha Bhadkamkar Popl. Vote - Priya Ramanarayan First - Venkatesh Chandran

PORTRAIT

Merit - Dr Vishwesh Vishnumurthy

First - Sudeep K Krishnan

Third - Arindom Ghosh Second - G Edward Doss Merit - Shivkumar S Phiske Chandre Gowda Chandre Gowda

On your face
Quiz
1. Under what name did the Hindi film 7. The 1984-85 season. 2nd ODI
Its all in a name!
actress Mahjabeen Alibux appear between India and Pakistan at When I was in Thailand, I had a ally deal with technical posi-
on screen? Sialkot - India 210/3 with major difficulty in making my tions only.”
Nargis Dutt
 Vengsarkar 94*. Match abandoned- name known to my colleagues Not giving up, I called Ernst
Why? and associates in Thailand. & Young. Again I was asked
Saira Banu

 Heavy rain So, I resorted to the follow- my name and I used the local
Meena Kumari
 ing introduction, “My name version. On having explained
 Violent dispute among spectators
Zeenath Aaman
 is Partha – P for Paris, A for my need and exchanged a few
 News of Indira Gandhi’s death America, R for Russia, T for more thought, I concluded the
2. Which man made structure
flashed Thailand, H for Hong Kong, A conversation asking the lady
stretches from the Pacific Ocean
to the Gobi desert?  Earthquake for America.” her name. To this she replied,
3. Which word comes from the 8. Name any of the books on Mahatma Once I was assigned to re- “My name is Lily – L for Lily,
Greek phrase meaning “All round Gandhi written by Jawaharlal Neh- cruit a few local Thai people I for Indigo, L for Lily, Y for
education”? ru. for one of our projects. I rang Yellow.” n
9. Rhinoviruses are the main causative one of the local headhunter
4. In air travel terminology if CCU
agents of which disease? agency and explained my By Partha Majumdar
is Calcutta then what does LHR
need. I am not quite sure what
stand for? 10. Which mountain did the Panda
he understood when he asked
5. In Hollywood who is nicknamed vas walk up to the end of their
for my name. Trying to be lo-
“The Cinema’s Boy Wonder”? lives to be carried off to heaven
cal I said, “My name is Partha
from its summit?
6. What do the letters HB on a pencil – P for Pattaya, A for Ayuthaya,
stand for? R for Rayong, T for Tachilek, H
Siemens is the only supplier
for Hua Hin, A for Ayuthaya.”
SISLers, rack your brains and send in your answers at the earliest to worldwide for integrated sys-
On hearing this, he promptly
synthesis.in@siemens.com. Early Bird prizes on the cards, tems and solutions for airports
replied, “These are all good
so waste no time and hurry with answers. and airlines.
tourist locations and we actu-

16 syntheSIS 01 • 2007