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https://www.ejoy.world
White Paper
V 1.02 / 6.14.2018
Table of Contents
1. Abstract......................................................................................................................4
2. Background.............................................................................................................. 4
5. Overview of Product..............................................................................................8
6. Introduction of TOKEN........................................................................................ 13
7. Introduction of technology................................................................................. 14
9. 3. Capital budget............................................................................................ 19
ETHER JOY is a brand new engine for Blockchain marketing and promotion.
ETHER JOY takes entertainment games as its starting point, aims to attract
billions of players into the Blockchain economy. ETHER JOY integrates
artificial intelligence technology that can accurately convert massive game
users to Blockchain participants. It can also help the digital currency exchange
gain more active users.
According to the statistics from Newzoo's Global Game Market Report, in 2017
there were 2.2 billion gamers globally, counted for about one-third of the global
population. Among them, 47%, that is, about 1 billion players participated in
online games, and spent about $116 billion dollars on online gaming. Such a
large number of gamers constitute a valuable user pool for the Blockchain
economy.
2. Background
1) Since January 2018, the digital currency market has gradually entered a
bear market, and a large number of users of high net assets are in a
wait-and-see state.
2) The growth rate of new users is greatly reduced, of old users is slowing
down. The vitality of digital currency market is reduced.
2) Blockchain media promotion has low traffic, few users, and high costs.
The traditional methods such as advertorial and airdrop cannot bring hotspot
effects and cost-effective results.
The digital currency trading market gradually enters a bear market, which
causes a large number of users to become inactive. How to activate these
inactive users for digital currency exchanges, increase active traffic, user
retention rates, and trading volume has become top priority for many in the
Blockchain business.
3. Innovation (Solution)
The global traditional game industry has 2.2 billion user stocks and 1 billion
paid users. These users are in the similar demographic group as the digital
currency participates in terms of age structure, consumption habits, and
acceptance of new trends. We believe that these billions of game players can
also be potential digital currency participants.
ETHER JOY often holds the organizer's title game competition and can attract
a large number of new users to enter the market through million-dollar grand
prize and awards for everyone, which can add new blood to the digital currency
market.
1 ETHER JOY makes use of strong game project to carry out the block chain
transformation of traditional large-scale games and attracts billions of
traditional game players into ETHER JOY to convert new blood into the digital
currency world.
Blockchain projects use the traditional “free gift giveaway” as its promotion
method. In order to obtain active fans in the beginning, project teams usually
give out candy (tokens) in the way of airdrops. The value of airdropped candy
received by participants is small; these participants often lack the will to
engage in the future marketing activities. ETHER JOY plans to change this by
activating candy users doing the following:
1) Increase the total trading volume, daily active users and retention rate of
exchanges
The Blockchain marketing activity can attract a large pool of user to the digital
currency exchange. In one activity, ETHER JOY can convert thousands of
active gamers to be Blockchain users. Therefore, Blockchain projects
promotions can bring active users to the exchanges which they list on. At the
same time, it will also increase daily active users and retention rate, and also
increase the trading volume of the exchanges.
At the same time, ETHER JOY will implement the latest Blockchain
technologies to help the traditional game companies with these technologies.
And also ETHER JOY will introduce billions of game users to the world of
Blockchain through online games.
5. Overview of Product
The ETHER JOY token (referred to as EJOY) is the ETHER JOY infrastructure.
It can only be used within the ETHER JOY system and is the exchange unit for
valuable products or services.
2) EJOY token does not represent or grant any right to the relevant
foundation (or any of its affiliates) any form of income or assets, including but
not limited to any rights to future earnings, stocks, equities or shares, portions
or guarantees, any voting, distribution, redemption, liquidation, ownership
(including all forms of intellectual property) or other financial or legal rights or
equivalent rights, or intellectual property rights or any other form of
participation or involvement in Ether Joy Entertainment and Games Platform,
the foundation and service providers;
4) EJOY token does not represent a loan to the Foundation or any of its
affiliates or the debt owed by the Foundation or any of its affiliates; nor does it
expect any profit; and
5) EJOY token does not provide any title or other interest to the
Foundation or any of its affiliates.
ETHER JOY collects together hundreds of popular classic games in the market,
allowing the organizers to organize various grand prix competitions according
to different themes. Users can login to ETHER JOY via smartphones and
computers to participate in game activities. The categories of recreational
sports games are as follows:
1 Competitive games
4 Universal games
2) Blockchain games
1ETHER JOY encourages Blockchain technology developers to develop a
variety of interactive games, such as simulation, VR sandbox, role-playing,
action, adventure, strategy, fighting, shooting and other games and then
Release them in the ETHER JOY system for user entertainment.
A. The user's digital assets are permanently stored in tokens, which can also
be exchanged and realized very conveniently;
5) After the game is over, the result of each game will be written into
the smart contract;
As the ETHER JOY project matures, the management team begins to integrate
technology development teams and guides the project's efforts to establish a
Blockchain game upgradeing system:
1) Use the project to build a unified SDK and API interface in the way of bidding
rewards and other forms to facilitate the traditional game manufacturers to
upgrade the Blockchain games.
6. Introduction of TOKEN
4)……
2) Withdrawing the prize to the wallet will consume EJOY tokens of different
amounts.
7. Introduction of technology
We create a new concept in Ejoy games, GUM, Game User Metrics to improve
the efficiency of digitally profiling game users.GUM gives Ejoy the ability to
privately and anonymously collect user information at the game application
level. It allows for the development of rich metrics for user behavior information.
The metrics are then used to classify players into different characters. The
classification of players is based on the Bartle taxonomy of player types by
Richard Bartle[1] . Machine learning algorithms associate and transfer the
characters into players relevance and preferences, which are used for later
targeted marketing and promotion activities
figure [1]
GUM serves as matched rules for the games’characteristics only in the user’s
active status in real time. The GUM value for the user profiling will be
calculated based on incremental duration and participation in proportion to
relevant games, prior to any direct engagement with other game users. We will
design further anonymous user profile models as the system develops.
The coins used on the ETHER JOY Entertainment Platform are called EJOY.
The circulation of EJOY will be 21 billion. The details of the crowdfunding will
be announced on the official website before the release date. The
crowdfunding will last for 12 days starting from April 15, 2018 and ending on
April 27, 2018, based on ETH Blockchain and ETHContract, ETH’s smart
contract.
The crowdfunding limit for EJOY token issuance is 12,600 ETHs. The
maximum number of tokens sold by EJOY is: 6.3 billion EJOYs (30% of the
total number).
This public crowdfunding plan will last for 12 days. The earlier the participants
join in, the more EJOY token rewards the participants will receive. The specific
periods and reward ratios are as follows:
Day 1 to Day 8 Presale 20%-10% reward
Private
crowdfunding
Day 9 to Day 12 Public 0%-5% reward
crowdfunding
Notes: This allocation plan may be adjusted according to the actual market
conditions and supervision in each region during each financing stage.
9. 3. Capital budget
The fund raised will be used for the development of the ETHER JOY and other
matters in favor of its development. The amount of crowdfunding incomes will
affect or determine its use and allocation ratios. (See official English version)
The ETHER JOY Value Foundation will also be responsible for the
management of ETHER JOY's technical development platform, project landing
and operation, marketing, etc., to promote the safe and fair development of the
ecosystem of ETHER JOY Entertainment and Games Platform. The
Foundation will be dedicated to ensuring the transparency of governance and
the security of funds, and protecting the interests of ETHER JOY holders and
stakeholders by establishing sound governance structure.
As time goes on, the Foundation may be replaced by other more innovative
governance mode. However, the establishment of a formal governance
institution is an important step in this process.
EMAIL:zero@ejoy.world
Stanley
ETHER JOY buyers of the token sales plan are suggested to carefully read this
White Paper, the Token Purchase Agreement and all relevant information on
the official website to fully understand the potential risks involved in EJOY and
a thoughtful consideration is advised before purchasing an ETHER JOY.
Buyers should be fully aware that in any case, the Foundation (or its affiliates)
will not return the purchased ETHER JOY.
The ETHER JOY Value Foundation will use the revenue of the digital assets
raised by ETHER JOY token sales plan to develop ETHER JOY project and
will take reasonable measures to ensure that the project progresses towards
the direction discussed in this White Paper. However, buyers may still face the
risk of losses (see the Token Purchase Agreement for details). Risks may be
involved in compliance/operations, token sales market, digital wallet
management, technology, system, vulnerability or hacking, cryptographic
development and other aspects not listed.
The regulatory status of ETHER JOY and distributed ledger technology is not
yet clarified or resolved in many jurisdictions. It is impossible to predict how,
when or whether regulators will adopt existing regulations or develop new
regulations on such technologies and their applications (including ETHER JOY
and EJOY Token). Regulatory actions may have a negative impact on ETHER
JOY and EJOY Token in various ways. The ETHER JOY Value Foundation (or
its affiliates) may cease to operate in a jurisdiction where changes in regulatory
actions or laws and regulations may de-legalize the operations in such a
jurisdiction, or commercially apply a very unfavorable concession to meet
regulatory requirements.
As ETHER JOYs are designed to be used only on Ether Joy Entertainment and
Games Platform, liquidity risk exists. If ETHER JOYs are not accepted by the
market, the overall market situation is weak with insufficient number of users,
the development of ETHER JOY is stagnant, or rumors or other uncontrollable
factors break out, the value of ETHER JOYs may fluctuate drastically and even
decrease to zero.
Buyers can only receive ETHER JOY tokens after installing a wallet that
supports Ethereum and obtaining a digital wallet address. Individual users are
responsible for protecting their private keys (i.e. the passwords of their wallets)
and proving that they own the assets involved in case of signed transactions.
Users should be fully aware that due to the decentralized transaction nature of
Blockchains, if their private key or password is lost or stolen, the (wallet
address or public key) in their account will be lost forever and cannot be
recovered. The best or safest way to avoid such risk is to securely store the
private key in one or more places. For this reason, do not store it on a public
computer. It is also workable to write it down for physical preservation.
Technical risk
Technical risk refers to the main problems existing in the underlying technology,
leading to the failure of ETHER JOY to perform its intended functions, and the
tampering or loss of key data.
Systematic risk
Systemic risk refers to the extensive failure of global network infrastructure due
to warfare, natural disasters and other force majeure events, which may cause
the global Internet to be partially or wholly interrupted.
Other risks
In addition to the above risks, there may be other risks associated with your
purchase, holding and use of ETHER JOYs, including those that the
Foundation cannot anticipate. Such risks may further become unexpected
changes or combinations of the above risks. Before purchasing ETHER JOYs,
you are advised to conduct a comprehensive due diligence on the Foundation
(and its affiliates) and ETHER JOY’s entertainment and Games team to
understand the overall framework and vision of ETHER JOY.
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