Creative Effectiveness Lions Winners

Cat. No Entry Title Client Product Entrant / Idea Country Production Media PR Additional Prize Award
No Creation
A03/034 00152 SAVLON HEALTHY ITC SAVLON OGILVY MUMBAI INDIA Creative Creative
HANDS CHALK STICKS Effectiveness Effectiveness
Grand Prix Grand Prix
A01/009 00021 THE CHILD MARS PEDIGREE COLENSO BBDO, NEW STARCOM, IMPACT PR, STARCOM, Auckland Gold Lion Gold Lion
REPLACEMENT Auckland ZEALAND Auckland Auckland
PROGRAMME
A01/016 00037 CHEETOS MUSEUM CHEETOS - CHEETOS GOODBY USA CAVIAR TV, Los Angeles / OMD USA, THE Gold Lion Gold Lion
FRITO LAY SILVERSTEIN & COMPANY 3, Santa Monica / New York MARKETING
NORTH PARTNERS, San WHITEHOUSE POST, Santa ARM, Los
AMERICA Francisco Monica / ONE UNION Angeles /
RECORDING, San Francisco KETCHUM, San
Francisco
A01/013 00060 SICKKIDS VS SICKKIDS SICKKIDS COSSETTE, CANADA SKIN & BONES, Toronto / THE OMD CANADA, COSSETTE, Silver Lion Silver Lion
FOUNDATI FOUNDATIO Toronto / SICKKIDS MILL, New York / JAM3, Toronto Toronto
ON N FOUNDATION, Toronto / WESTSIDE STUDIO,
Toronto Toronto / THE VANITY, Toronto

A01/054 00138 GOOGLE HOME OF BURGER WHOPPER DAVID, Miami USA COSMO STREET, Miami / BURGER KING, Miami Silver Lion Silver Lion
THE WHOPPER KING CAVIAR TV, Los Angeles
A01/057 00145 THE IMPACT OF STATE SHE ETF McCANN NEW USA Silver Lion Silver Lion
FEARLESS GIRL STREET YORK
GLOBAL
ADVISORS

A03/033 00074 EDIBLE SIX PACK SALTWATE SALTWATER WE BELIEVERS, USA ENTELEQUIA SUSTAINABLE Silver Lion Silver Lion
RINGS (E6PR) R BREWERY New York DEVELOPMENT, Metepec /
BREWERY CHERRY SUNDAE MEDIA,
Fort Lauderdale / PERSONAL
MUSIC, Miami / MOVING
FORWARD STUDIOS, Miami

A03/050 00139 GOOGLE HOME OF BURGER WHOPPER DAVID, Miami USA COSMO STREET, Miami / BURGER KING, Miami Silver Lion Silver Lion
THE WHOPPER KING CAVIAR TV, Los Angeles
A05/008 00033 BUSTER THE BOXER, JOHN JOHN LEWIS adam&eveDDB, UNITED Silver Lion Silver Lion
JOHN LEWIS' BEST LEWIS CRISTMAS London KINGDOM
CHRISTMAS EVER
A02/013 00023 BOOST YOUR VOICE BOOST N/A 180LA USA 180LA / JAM3, Los Angeles / Boost Mobile, Irvine Bronze Lion Bronze Lion
MOBILE CUT+RUN, Santa Monica /
JOGGER VFX, Los Angeles /
ELEVEN SOUND, Santa
Monica
A02/016 00075 THE REFUGEE NATION AMNESTY THE SQUARE PIXEL, Rio BRAZIL SQUARE PIXEL, Rio De Bronze Lion Bronze Lion
INTERNATI REFUGEE De Janeiro / OGILVY, Janeiro / PIMENTA PRINT,
ONAL NATION New York Cotia / ASTEROIDE FILMS,
Curitiba / CANJA AUDIO
CULTURE, Curitiba

A02/027 00040 QQ ALERT: REUNION TENCENT QQ ALERT TENCENT, Shenzhen CHINA TENCENT, Shenzhen TENCENT, TENCENT, Bronze Lion Bronze Lion
AFTER YEARS Shenzhen Shenzhen
A03/003 00006 HUNGERITHM MARS SNICKERS CLEMENGER BBDO AUSTRALIA CLEMENGER Bronze Lion Bronze Lion
CHOCOLAT MELBOURNE BBDO
E MELBOURNE
AUSTRALI
A

Page 1 of 8
Creative Effectiveness Lions Winners
A03/005 00014 MEET GRAHAM TRANSPO TRANSPORT CLEMENGER BBDO AUSTRALIA FLARE PRODUCTIONS CLEMENGER CLEMENGER TRANSPORT ACCIDENT Bronze Lion Bronze Lion
RT ACCIDENT MELBOURNE BBDO, Melbourne / AIRBAG, BBDO BBDO COMMISSION, Geelong
ACCIDENT COMMISSIO Melbourne MELBOURNE MELBOURNE
COMMISSI N
ON (VICTORIA)
(VICTORIA)

A03/007 00017 NEW YORK TIMES - NEW YORK NEW YORK DROGA5, New York USA SECOND CHILD, New York / Bronze Lion Bronze Lion
THE TRUTH IS HARD TIMES TIMES SONIC UNION, New York /
TO FIND BARKING OWL, Los Angeles /
BEYOND MUSIC, New York /
THE MILL, New York

A03/031 00041 QQ ALERT: REUNION TENCENT QQ ALERT TENCENT, Shenzhen CHINA TENCENT, Shenzhen TENCENT, TENCENT, Bronze Lion Bronze Lion
AFTER YEARS Shenzhen Shenzhen
A03/051 00150 THE IMPACT OF STATE SHE ETF McCANN NEW USA Bronze Lion Bronze Lion
FEARLESS GIRL STREET YORK
GLOBAL
ADVISORS

A04/004 00114 ORIGINAL IS NEVER ADIDAS ADIDAS JOHANNES USA Bronze Lion Bronze Lion
FINISHED ORIGINALS ORIGINALS LEONARDO, New
York
Total Awards: 18

Page 2 of 8
A01/009 00021 THE CHILD MARS PEDIGREE COLENSO NEW
REPLACEME BBDO, ZEALAND
NT Auckland
PROGRAMM
E

A01/016 00037 CHEETOS CHEETOS - CHEETOS GOODBY USA CAVIAR TV,

MUSEUM FRITO LAY SILVERSTEI Los Angeles /
NORTH N& COMPANY 3,
AMERICA PARTNERS, Santa Monica
San /
Francisco WHITEHOUS
E POST,
Santa Monica
/ ONE UNION
RECORDING
, San
Francisco

A01/013 00060 SICKKIDS SICKKIDS SICKKIDS COSSETTE, CANADA SKIN &

VS FOUNDATIO FOUNDATIO Toronto / BONES,
N N SICKKIDS Toronto / THE
FOUNDATIO MILL, New
N, Toronto York / JAM3,
Toronto /
WESTSIDE
STUDIO,
Toronto / THE
VANITY,
Toronto

A01/054 00138 GOOGLE BURGER WHOPPER DAVID, Miami USA COSMO

HOME OF KING STREET,
THE Miami /
WHOPPER CAVIAR TV,
Los Angeles

A01/057 00145 THE IMPACT STATE SHE ETF McCANN USA

OF STREET NEW YORK
FEARLESS GLOBAL
GIRL ADVISORS

A03/033 00074 EDIBLE SIX SALTWATER SALTWATER WE USA ENTELEQUI

PACK RINGS BREWERY BREWERY BELIEVERS, A
(E6PR) New York SUSTAINABL
E
DEVELOPME
NT, Metepec /
CHERRY
SUNDAE
MEDIA, Fort
Lauderdale /
PERSONAL
MUSIC,
Miami /
MOVING
FORWARD
STUDIOS,
Miami
A03/050 00139 GOOGLE BURGER WHOPPER DAVID, Miami USA COSMO
HOME OF KING STREET,
THE Miami /
WHOPPER CAVIAR TV,
Los Angeles

A05/008 00033 BUSTER JOHN LEWIS JOHN LEWIS adam&eveDD UNITED

THE BOXER, CRISTMAS B, London KINGDOM
JOHN
LEWIS' BEST
CHRISTMAS
EVER

A02/013 00023 BOOST BOOST N/A 180LA USA 180LA /

YOUR MOBILE JAM3, Los
VOICE Angeles /
CUT+RUN,
Santa Monica
/ JOGGER
VFX, Los
Angeles /
ELEVEN
SOUND,
Santa Monica

A02/016 00075 THE AMNESTY THE SQUARE BRAZIL SQUARE

REFUGEE INTERNATIO REFUGEE PIXEL, Rio PIXEL, Rio
NATION NAL NATION De Janeiro / De Janeiro /
OGILVY, New PIMENTA
York PRINT,
Cotia /
ASTEROIDE
FILMS,
Curitiba /
CANJA
AUDIO
CULTURE,
Curitiba

A02/027 00040 QQ ALERT: TENCENT QQ ALERT TENCENT, CHINA TENCENT,

REUNION Shenzhen Shenzhen
AFTER
YEARS
A03/003 00006 HUNGERITH MARS SNICKERS CLEMENGE AUSTRALIA
M CHOCOLATE R BBDO
AUSTRALIA MELBOURN
E
A03/005 00014 MEET TRANSPORT TRANSPORT CLEMENGE AUSTRALIA FLARE
GRAHAM ACCIDENT ACCIDENT R BBDO PRODUCTIO
COMMISSIO COMMISSIO MELBOURN NS BBDO,
N N E Melbourne /
(VICTORIA) (VICTORIA) AIRBAG,
Melbourne
A03/007 00017 NEW YORK NEW YORK NEW YORK DROGA5, USA SECOND
TIMES - THE TIMES TIMES New York CHILD, New
TRUTH IS York / SONIC
HARD TO UNION, New
FIND York /
BARKING
OWL, Los
Angeles /
BEYOND
MUSIC, New
York / THE
MILL, New
York

A03/031 00041 QQ ALERT: TENCENT QQ ALERT TENCENT, CHINA TENCENT,

REUNION Shenzhen Shenzhen
AFTER
YEARS

A03/051 00150 THE IMPACT STATE SHE ETF McCANN USA

OF STREET NEW YORK
FEARLESS GLOBAL
GIRL ADVISORS

A04/004 00114 ORIGINAL IS ADIDAS ADIDAS JOHANNES USA

NEVER ORIGINALS ORIGINALS LEONARDO,
FINISHED New York
STARCOM, IMPACT PR, STARCOM, Gold Lion Gold Lion
Auckland Auckland Auckland

OMD USA, THE Gold Lion Gold Lion

New York MARKETING
ARM, Los
Angeles /
KETCHUM,
San
Francisco

2 Gold Lions

OMD COSSETTE, Silver Lion Silver Lion

CANADA, Toronto
Toronto

BURGER Silver Lion Silver Lion

KING, Miami

Silver Lion Silver Lion

Silver Lion Silver Lion

 BURGER Silver Lion Silver Lion
KING, Miami

Silver Lion Silver Lion

6 Silver Lions

Boost Mobile, Bronze Lion Bronze Lion

Irvine

Bronze Lion Bronze Lion

TENCENT, TENCENT, Bronze Lion Bronze Lion

Shenzhen Shenzhen

CLEMENGE Bronze Lion Bronze Lion

R BBDO
MELBOURN
E
CLEMENGE CLEMENGE TRANSPORT Bronze Lion Bronze Lion
R BBDO R BBDO ACCIDENT
MELBOURN MELBOURN COMMISSIO
E E N, Geelong
 Bronze Lion Bronze Lion

TENCENT, TENCENT, Bronze Lion Bronze Lion

Shenzhen Shenzhen

Bronze Lion Bronze Lion

Bronze Lion Bronze Lion

9 Silver Lions