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http://pestleanalysis.com/pest-analysis-of-mcdonalds/
https://drive.google.com/file/d/1Fjokm4E5NQc-zIgoY0M7ldoVQjb_tSxt/view
https://www.econsultancy.com/blog/63032-10-brilliant-digital-marketing-campaigns-from-
mcdonald-s
http://time.com/3501921/mcdonalds-transparency-campaign/
https://www.slideshare.net/XiaoSijie/mc-donalds-digital-marketing-plan
http://marketingmixx.com/marketing-plan-2/186-marketing-plan-of-mcdonalds.html
https://www.scribd.com/doc/121537700/Plan-de-Marketing-McDonald-s
https://marketinglessons.in/core-concepts-of-marketing-philip-kotler-summary/
https://www.scribd.com/doc/56047496/Lucrare-Licen%C5%A3%C4%83-Cei-4-P
https://www.scribd.com/doc/31223713/Cei-7P-Mixul-de-Marketing-in-Servicii
http://www.scritub.com/management/marketing/Mixul-de-marketing223187201.php
https://www.rhsmith.umd.edu/files/Documents/Faculty/TheRoleOfMarketing.pdf
https://www.linkedin.com/pulse/20140915080650-84228363-the-role-of-marketing-in-
organizations-by-timothy-mahea
https://www.assignmentdesk.co.uk/managing-
stakeholder-engagement
http://www.marketingteacher.com/marketing-and-functions/
https://conspecte.com/Management/analiza-swot-al-companiei-mcdonalds.html
https://www.scribd.com/doc/121537700/Plan-de-Marketing-McDonald-s
https://www.scribd.com/doc/11520753/Marketing-Strategies-of-McDonalds
https://www.scribd.com/doc/11520753/Marketing-Strategies-of-McDonalds
https://www.scribd.com/doc/121537700/Plan-de-Marketing-McDonald-s
http://www.creeaza.com/afaceri/economie/Mcdonalds-Corporation-Misiunea796.php
https://www.academia.edu/7484442/219825347-Strategia-de-Marketing-La-MC-Donalds
https://www.scribd.com/doc/146503593/Proiect-de-Marketing-Mcdonald-s
https://writepass.com/journal/2012/12/the-term-restaurant-is-an-establishment-where-food-is-
prepared-and-served-to-the-people-and-alwaysalmost-refers-to-any-sort-of-dine-
in/#1321_External_factors_analysed_using_key_PESTEL_factors
https://www.strategicmanagementinsight.com/swot-analyses/mcdonalds-swot-analysis.html
Ph. Kotler,
Managementul marketingului, Editura Teora – Bucureşti, 1997, p. 35.
5 Ph.Kotler,Op. cit., pg. 426
The Chartered Institute of Marketing UK, în E.Hill, T.O’Sullivan,
Marketing , Editura Antet, Oradea, 1997, p. 73
https://www.tutor2u.net/business/reference/the-extended-marketing-mix-7ps
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