Based on the obtained results from the internal and external analysis of the Table above,

the results can be summarized as follows:

Total Total Total

Total Threats
Strengths Weaknesses Opportunities
1,85 0,6 1,15 1,4

Based on the SWOT analysis of PT Samudera Terminal Indonesia is known that the
strength factor is greater than the weakness factor and the influence of the opportunity factor
is slightly smaller than the threat factor. Therefore the position of PT. Samudera Terminal
Indonesia is in Quadrant IV, which means at Diversification position, where it shows
internal condition of PT. Samudera Terminal Indonesia is quite strong, but the company is in a
threatening environment.

Opportunities

II. Stability I. Growth

Weaknesses Strengths

III. Retrenchment IV. Diversification

Threats

Because of PT Samudera Terminal Indonesia is in Diversification position (Quadran

4), so the company can use Concentric Diversification (Related Diversification) which is a type
of business strategy where STI acquires or creates new products or services to reach more
consumers. These new products and services usually are closely related to the STI's existing
products and services. This technique can provide several key benefits for a growing business,
including the ability to reach a national consumer audience. PT Samudera Terminal Indonesia,
uses concentric diversification as a means of entering new consumer markets and driving sales
in those new markets.

For instance, the more intense business competition in the port terminal business line,
Samudra Indonesia should have diversified strategy to maintain its highly developed business
position today. The strategy can be seen from the problems that often arise in the port of
Tanjung Priok. The problems that still occur at the port of Tanjung Priok at this time is the
over-stacking of containers in the port field. The over-stacking is caused because the container
owners does not have a warehouse to store its goods so that there is accumulation in port.
Samudera Indonesia can take this opportunity to open a new unit business by renting out
warehouses for container owners.

PT Samudera Terminal Indonesia also can use Joint Venture strategy which is two or
more companies join their forces to gain a tactical and strategic edge in the market. So, STI can
access to new markets and distribution networks, increased capacity, sharing of risks and costs
with a partner access to greater resources, including specialized staff, technology and finance.
For instance, STI founded PT Samudera Sarana Terminal (SST), a joint venture with IT
Portlink which is established specifically to ensure the readiness and availability of loading and
unloading equipment at Samudera Terminal.