www.mymobile.co.

in AUG 15 to SEP 14 2010 • Rs 60

FOR A CONNECTED LIFESTYLE

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UNWIRED!
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@ scorching speed

OS DE-MYSTIFIED
Safer, independent, Unravelling the
successful Mobile OS world
and mobile! B P - HOT AND
a HAPPENING!
- Bollywood babe
Wki. Sameera Reddy
sizzles with
ESwIMfe he r iPhone

HOT PHONES!
Samsung Galaxys,
Sony Ericssorr
XperiaXlO Mini
Pro, LG Cookie
Zip CDMA M

Phone of
the month
HTC
Wildfire
 f ^ ccflLL

MY MOBILE
I
f you are one of those who think that women can't
differentiate hi-fi from high heels, think again. Today's • EDITORIAL
woman irrespective of her location, status or educa-
tion is riding the wave of mobile technology and Pankaj Mohindroo | Editor-in-chief
writing success stories. And no, we are not talking about
our 'developed', technologically 'enlightened' countries. SoniaSharmal Chief of Bureau
But the growing one like ours where a woman from a Anoop Verma | Contributing Editor
small remote village is being benefitted economically and
Pupul Dutta | Senior Correspondent
socially, just because she has a mobile phone. While this is
just the beginning. The day is not far when not only urban Mukesh Kumar Singh | Correspondent
but all the women in rural and semi-rural regions on India Stephen Tunglut | Correspondent
will have complete access to mobile phones and services, Manmohan Singh | Trainee Sub-Editor
and they will use it for their own good.
In our cover story for the August issue we delve into
the idea of how mobile phones bring independence and
I D E G.N
security in women's lives. We also highlight that its about Ajit | Consultant Art Director
time the mobile industry break the stereotype of launch- Ajit Kumar Parashar | Graphic Designer
ing beautiful but basic devices for women and consider
them as a target base with a potential to create a new crest Photographer | Suraj Sharma
in their revenue projections.
Another issue, but this time relating to mobile technol- • OPERATIONS
ogy, which is discussed very rarely is the threat of viruses Vidhu Puri | Chief Executive Officer
on our mobile phones. As phones get more and more
Puja Mohindroo | Business Manager
complex they become as susceptible to viruses as our
PCs and with no strong anti-virus solution in the market, Apoorv Bhatnagar | Marketing Manager
preventions seems definitely better than cure. We give you K. Rajagopalan | Advisor-Legal, Accounts & Admin.
all the DO's and DON'T's while using a mobile phone that Deepak Kohli | Manager-Accounts
can save you from loosing you data or even your phones.
Kamal Batra | Assisstant Manager-Accounts
With new operating systems launched every second
day, which one has what capabilities becomes a bit confus-
ing. So, in our 'Cell Clues' segment we give you a detailed
• CIRCULATION
account of the pros and cons of every operating system in Dinesh Lalwani | Manager Operations
the market. Rajesh Bhave | Senior Sales Executive
Broad Wireless Access (BWA) is the next big thing that
Sher Singh Rawat | Senior Sales Executive
is waiting in the wings when it comes to the evolution of
out communications industry. But what is BWA? How will
• AD__V_IJS_QJIY BOARD
it benefit us? Is it worth all the hype? We try to answer
these questions and further explore the opportunities and Prithipal Singh
convenience that BWA will bring for the consumers. S.C. Khanna
Last but not the least, we test some of the hottest and S.D. Saxena
most interesting mobiles phones and gadgets in the mar- Rajan Mathews
ket today. These include Samsung Galaxy S, LG Cookie
T.R. Dua
Plus and the very latest HTC Wildfire. Like every month,
this month's issue also promises new revelations and great T.V. Ramachandran
insights. You can either choose to miss all the fun or just Shiv K. Bakshi
be a part of it! Sonu Halan Bhasin
Bejon Misra
Vinnie Mehta
Edited, published, printed and owned by Pankaj Mohindroo for
Mobile Infomedia Pvt Ltd, #25, First Floor Shankar Market Connau
Place, New Delhi - 110001. Printed at HT Media Ltd. B-2, Sector
Notda, Distributed by Central News Agency Pvt Ltd.

Copyright 2005. My Mobile is a registered trademark of My Mol

Infomedia Pvt Ltd . All rights reserved. No part of this publical
may be reproduced, stored in a retrieval system, or transmitted in i
form- electronic, mechanical, or otherwise, without prior permissi

The publishers regret that they cannot accept liability for err
and omissions contained in this publication, however caus
Pankaj Mohindroo The opinions and the views contained in this publication are
EDITOR-IN-CHIEF necessarily those of the publishers. Readers are advised
seek specialist advice before acting on information containec
this publication, which is provided for general use and may
be appropriate for the reader's particular circumstances. 1
ownership of trademarks is acknowledged.
Volume VI Issue VII, AUGUST 15 To SEPTEMBER 14, 2010

15 " MYMOBILE AUG 15 to SEP 14 2010

 CELL CLUES

Virus Attack! Better safe ^ ^

than sorry

Decoding the complex

world of mobile operating
systems

CELL-EBRITY SPOTLIGHT CHIEF SPEAK

Sexy Sameera
likes hot iPhone
Airtel, India's largest cellular operator, beigns his
African adventure 42

Vodafone launched Rs 4 bonus

card to woo the masses

IN FOCUS
Is BWA the mantra
to finally connect
everyone to the
information
highway?

38
Rajan S Mathews,
director general, Cellular
Operators Association
of India talks about the
evolution in the telecom
industry and his vision
for COAI

SEP 14 2010
3"MYMOBILE AUG 15 to
 JUST IN 46
Nokia X6 8GB, Samsung Superb
and Magicon QT11 hit the market!

NEAK PEEK
A preview of much awaited Nokia X2 and
Samsung Wave 2 Pro

AD REVIEW
Growing competition and dipping market share force Nokia to show
its standards through its new ad campaign
66
RETAIL REVIEW
Ahmedabad's Nihal Shah swears by his service that entices the cus-
tomer to come back again
72
VAS
Reading books on mobile phones is becoming a rage globally
and the fever is catching up in India too
74
FACE TO FACE Satyakalyan Yerramsetti, founder & CEO - SMS C O
Country Networks and www.160by2.com talks w O
about trends in mobile advertising
Satyak Kapur, vice president Fujezone
Mobiles shares his company's plans 70
Vishal Gaba, managing director, Mobiesta,
discusses his location based application 88
Tino Drowatzky, chief business development
officer & GM-lndian operations, Arvato
Mobile Group, shares his company's plans
112
Telcordia's country head, Anuj Kapoor, sheds 4 | J
light on comapany's clients and projects X A

BOREDOM BUSTERS
Fight like an
prince and
save the world
from alien
attack
SMART APPS
Total number of pages=
Pushmail without Internet and
116(112 + 4 cover)
76 gesture control for your phone

4 " MYMOBILE AUG 15 to SEP 14 2010

letters
BMP**"
I am great lover of your Magazine
from 2006.1 saw the magazine at
Forum Mall, Bangalore and was quite
amazed by it. It was the first time
I saw a magazine totally related to
cell phones and bought a copy of it..
From that day onwards, I have never
missed a single copy of the magazine.
Because of your magazine now I have
become a mobile expert, and all of
my friends ask the suggestion and
guidance from me before they pur-
chase a cellphone.
-V. Ananthnag, Mysore
I have been reading My Mobile magazine from past 3 months. My
friend told me it is an excellent magazine, but I did not believe him.
Now I believe that My Mobile is as best as any technical magazine
can get. Good work My Mobile.
-Naveen Santhosh, via Email
Hi. I am a regular reader of this magazine and find it highly infor-
mative. Please continue all the good work.
-Aravind, via Email
I am regular reader of your magazine for past 1 year or so. Thanks
for unique subject oriented magazine. I would like to thank and
congratulate My Mobile team for bringing customer /user experi-
ence nicely in recent issue Jul 15-Aug 14 2010 as lead story- No
Network/ Network Nautanki. I am Reliance CDMA user and often
travel in Yellow Line Metro
(GTB Nagar to Rajeev Chowk)
and feel very bad due to no
coverage issue. Customer feel
clueless all of sudden when
enters into metro premises
(underground). Our operators
are adding millions of new
users every month but are
they looking for really happy
and satisfied customer? Hope they will hear and try to provide
quality service with seamless coverage.
-Madhukar THpathi, via Email
Kudos to the magazine for taking mobile connectivity as lead story
in your July issue. Also, if possible, please publish an article about
internal memory and external memory necessary for browsing
Internet while using 3G connections.
-Surendra Mohan CS, via Email
I was looking for GPRS settings for Reliance
GSM network and your magazine carried it in
5 5
your July issue. I was trying to download the set-
ting for the same since last one month through
SIM toolkit but it was showing some error. Thanks
for bringing such an innovative magazine in the
market.
-Vipin Jain, via Email &
The greatest magazine I have ever seen dedicated
best raot
5 " MYMOBILE AUG 15 to SEP 14 2010
to mobile handsets. I have got a lot of knowledge from your my
mobile. Keep up the good work.
-Rizwan Khan, via Email
Ever since I read your first issue, I have become addicted to your
magazine. It is highly informative and puts forward even complex
technical details in a lucid manner. I have even taken subscription
for your magazine and all my friends consult it befor buying any
new mobile.
-Nikhil Khanna, via Email
Your magazine is doing a good job of covering all aspects of tele-
communication industry. However, I feel that the magazine website
could have been better. It hardly offers any worthwhile mobile
applications. I request the My Mobile team to start offering some
free mobile applications for download at its website.
-Salman Khalid, via Email
You rightly highlighted in your lead story- Network Nautanki, July
issue, the problem of no connectivity in underground metro sta-
tions. I wonder what people would do if some emergency befalls
on them.
-Bipin, via Email
Your magazine is an excellent knowledge builder. It would help ifs
you can get out more stories on deeper technical aspects, of these
gadgets.
-Sagar Nahar, via Email
Your issue was superb in content. In-depth analysis of the telecom-
munication issues, especially about the spectrum issues are an eye
opener. I especially like your burn tests of latest phones which I
find very interesting to read.
-Kusum Singh, Via Email
I am a regular reader of my mobile magazine and I prefer it as the
India's best mobile magazine. Just keep it up.
-Mufty Hussain Laskar, via Email
CORRIGENDUM
In an interview of Mimmis Olsson, marketing manager, EMEA
APAC, Navteq carried in the Jul 15-Aug 14, 2010 issue 2.3 million k
Points Of Interests were written as 107 and "Geo Analysts" JPI
was miss-spelt as "Go Analyst". Any inconve-
nience is deeply regretted.
1
Complaint 1
Few months back I had pur-
chased Fly handset (model MC
160). Its speaker and keypad
started giving problems soon
after. I took it to the service cen-
ter where they deposited it for
repairs. It has been more than
one month since and I'm yet to
get my phone back. Please help.
-K.Earesh
Fly's Reply
Handset collected from customer
and sent for repairs.
Consumer's Reply
No response from company
Complaint 2
I had purchased MAXX GC0735.
The phone's slider is giving prob-
lems for last two months. I have
repeatedly taken the phone to
MAXX service center for repairs
but they are of no help. I also
tried registering the complaint
through SMS and Email but to
no avail.
-Sanjeet Hooda
MAXX's reply
Awaited.
Complaint 3
I'm using Nokia N79 handset.
I tried updating my phone's
operating system and since then,
phone hangs from time to time. I
contacted Nokia Care where they
reinstalled the software 3 times
but the problem continues.
-Ishan Das
Nokia's Reply
Handset returned to customer.
Consumer's Reply
Handset working ok.
Complaint 4
I'm a using a Vodafone SIM.
Recently 30 Rupees were deduct-
ed from my balance. On calling
the customer care, I was told
that the amount was deducted
for activating callertune which I
never did! When told them the
same thing, they told me to call
after four hours but they are not
taking my call now.
-Kamaldeep Virk
Vodafone's Reply
Awaited.
Complaint 5
I had bought a Nokia 7210
6 " MYMOBILE AUG 15 to SEP 14 2010
Supernova . For the last two
months, my phone's screen goes
white and gets switched off. I
took the phone to Nokia Care for
repairs in vain.
-Rayis CKM
Nokia's Reply
We spoken to customer and he
will deposit the handset at Nokia
Care Center.
Consumer's reply
Customer will deposit the device
Complaint 6
I'm using Sony Ericsson W960i.
I recently updated the phone's
software via internet. Problems
started soon after software
upgradation.The phone started
hanging after every 15 minutes. I
took the phone to Sony Ericsson
service center where they told
me to contact Sony Ericsson's
Singapore service center as I had
bought the phone from there.
-Abdul Kadar
Sony Ericsson's Reply
Awaited.
Complaint 7
I'm a Reliance GSM customer
from UP (E) circle. I recently
opted for Rs 51 mobile net
plan and the same were deducted
from my balance. Then again
Rs 51 were deducted from my
account for same plan. I called
the customer care to register
my complaint but in vain. I
have not got any respose to
my Email too.
-Vikash Gupta
Reliance's reply
Awaited.
Complaint 8
I have purchased Nokia 5230
handset recently. When I came
and tried to switch on the
handset, the screen turned white
and restarted immediately. Since
then, the phone keeps restarting
every ten minutes or so. I took
the phone Nokia Care but they
were unable to solve the prob-
lem. They then sent by handset
to Delhi and haven't returned
my phone yet. I want my phone
replaced.
-Dr. Naresh Chavan
Nokia's Reply
Consumer not reachable. SMS
dropped.
Consumer's reply
Will deposit the handset at Nokia
Care.
Complaint 9
I had purchased a Nokia X3
in June 2010. After few days
I noticed that the battery got
heated while using radio on loud-
speaker mode. I have submitted
the phone twice at the Nokia
Care and they have sent it to
Delhi twice but in vain. I have
been harassed enough and want
my phone replaced.
-Apurba Pathak
Nokia's Reply
Under process
Consumer's reply
Handset Replaced.
Complaint 10
I'm using Samsung MH-120
handset. The problem is that
the keypad does not work. I can
only switch the cell on/off. Please
help.
-Chetan
Samsung's Reply
Email dropped. Awaiting cus-
tomer's reply.
Consumer's reply
Awaited
Complaint 11
I had bought a Micromax Q7 in
June this year. After some time,
I found that keypad backlight is
not working. I took the phone
to Micromax service center
where they said that it was
a manufacturing defect and
refused to help. I want my hand-
set replaced. Please help
Kshitij Bhandari
Micromax's Reply
Awaited.
Are you being harassed by
a celco that doesn't hear
your plea? Email your
issues to
consumer-forum(a)my
mobile.co.in and we will
take up your cause with
the concerned company.
Kindly mention your
contact number at the
end of the Email so that
we can get in touch with
you. Whenever possible,
also provide us complete
details of the correspon-
dence with the celco.

I want to buy a smartphone with
physical QWERTY keypad, mini-
mum 600MHz processor and 256
MB of RAM. I prefer windows OS
and Symbian s60.1 can spend up
to Rs. 25,000.
-Vikram Singh Nirwan
With physical keyboard, options
available are HTC Tilt 2 and
Touch Pro 2, but both are based
on 528MHz processor and
Windows OS. Symbian doesn't
have any handset with both 600
MHz processor and physical key
board.
I have Sony Ericsson W350i and
use Opera Mini beta 5 to browse
the Internet. I am not able to
open the full screen of Orkut
website while other sites are
opening normally.
-Sandesh
This is limitation of website built.
Its mobile version doesn't sup-
port Opera Mini for now.
I have decided to buy either
Nokia X3 mobile or Nokia 5235
OVI. I am confused between
these two phones. Please guide
me through this dilemma by
informing about the pros and
cons of both the handsets. It
would be great help.
-G.S. Vignesh
Both are totally ditferent hand-
sets. Nokia 5235 is touch screen
phone with large screen and is
pretty good if you're comfortable
with touchscreens. Nokia X3 is a
slider phone with alphanumeric
keypad. However, Nokia 5235 is
higher on specifications too.
Please guide me for purchasing a
mobile with following features -
dual SIM, GPRS/ EDGE, expand-
7 " MYMOBILE AUG 15 to SEP 14 2010
able memory, music player and
FM. I intend to use this mobile as
a modem for surfing internet on
my desktop PC. Please Guide Me.
-Suman Chowdhury
You can go for Zen Z90 as it has
got everything you need. Another
option can be Samsung C5212.
I want to buy a dual SIM phone
(GSM+GSM). Please guide me
which phone has long battery and
with entry level prices without
camera.
-Mahesh Dhankhar
You can choose Zen X400. It is
an sub-entry level phone with 30
day battery backup and approxi-
mately 7 to 8 hours talk time. It is
available in the market for about
Rs 1,700.
I am confused between the Nokia
C6 and the Nokia X6 8GB. I want
good camera, touchscreen, good
music quality and fast internet.
Which one should I buy?
-Kartavya
You can go for C6 as it has touch
+ physical QWERTY keypad.
Music is good in both handsets
as well the connectivity. However,
X6 has better capacitive touch-
screen, so you can choose what
you prefer more.
I want to buy a mobile with
minimum 3.2 MP camera, music
player, touch screen and it should
be of a good company. My budget
is Rs. 7,000.
-Tanvir
You can choose between Nokia
5230 or Nokia 5233 but camera
will be 2.0 megapixel as you can't
get both touchscreen and 3.2
megapixel camera in this budget.
I'm using Nokia E63 handset.
Recently I updated the older ver-
sion of Nokia E-Messenger with
newer version 9.07(21). Now I'm
unable to use the pushmail ser-
vice for my Rediffmail account.
Nokia Care staff has not been
able to rectify the problem.
-Nitesh Singh
Please get the software of handset
updated. The latest version for
E63 is 500.xxx.
You can check the version of your
handset by typing *#0000#. This
should solve your problem.
What is Wi-Fi and what it is used
for? I want to buy a good handset
and can spend up to Rs. 15,000.
Also, I want to know which
handset is best for using Internet,
Nokia X6 or Sony Ericsson Vivaz
Pro.
-Amar
Wi-Fi is an acronym for wireless
Internet. Mainly it needs a router
that is connected to internet so
that you can access the Internet
in rage of 100-200 meters depend-
ing on strength of Wi-Fi router.
Nokia X6 will suit your budget
and requirements.
I want to buy a mobile with good
multimedia features, 3G, Wi-Fi,
5.0-megapixel camera, motion
sensor, and physical QWERTY
keypad. My budget is Rs 16,000.
-Ravi
Nokia E72 is perfect for you as it
supports all your needs.
I want to buy a Nokia 3G handset
but it should not be touchscreen/
slider. My range is Rs. 7,000-7,500.
How is Samsung 3G S5350.
-Alok Ranjan
Samsung S5350 is good 3G hand-
set in this price range.
I plan to buy a new handset but
I'm confused as which one should
I buy. Some of my choices are
Nokia E52, Nokia C5 and Sony
Ericsson Elm.
Please tell me which one will
be better. I want a good perfor-
mance device. What about the
Nokia 6720? Where can 1 get it?
Is it good as compared to others
that I mentioned?
Deep Jha
You can select between Nokia C5
and Sony Ericsson Elm. I would,
however, recommend Elm.
I want to buy a Dual SIM handset
(CDMA+GSM or GSM+GSM) in
which both the SIMs work simul-
taneously. Also, the phone should
have sound video playback capa-
bility and good battery backup.
I can spend up to Rs. 10,000. If
possible, the phone should be of
Nokia or Samsung make.
-Prashant Kumar
For GSM + CDMA combination,
Samsung Duos is available. It
is a good handset and both the
SIMs work simultaneously. For
GSM + GSM, you can select from
Samsung D880 and Samsung
D780.
I want to purchase a new handset
and confused between a Nokia
X6, the Samsung Wave and the
Nokia E72. My range is maximum
Rs. 18,000. Please suggest which
is the best one to buy.
-Sanyam Chavla
Nokia X6 is an entertainment
phone while E72 is a handset
focused towards business class.
Samsung Wave is a touchscreen
phone with relatively new operat-
ing system. If you want a good
entertainment device and are
comfortable with touchscreens,
you can go for either Samsung
Wave or Nokia X6. If you want a
physical QWERTY keypad, E72 is
the phone for you.
Is your mobile phone
acting strange? Email
your queries at
team@mymobile.co.in
and our mobile doctor
Arshdeep Singh will
suggest remedies for
your ailing device.
Disclaimer: The views
expressed by Arshdeep
Singh are his own and
do not necessarily coin-
cide with those of
My Mobile.
Often women are perceived as show pieces in the living
room that just needs to look beautiful or the cherished
homemaker whose life revolves around her family and
kids. However, mobile has given the fairer sex a much
needed liberation. Read more to find out...
SONIA S H A R M A

I
sell fruits for living and had to
travel long distance just to get
these fresh fruits," says Maniben
Hira Bhai. She is a member of
the Self Employed Women's
Association (SEWA). "Once I
began to use mobile phone, my
work has become easier and more
economic. I can immediately call
the wholesale market to inquire
about prices and place orders,
which saves me time and money.
My profits have increased," she declares
with a smile.
There are many Maniben in India
who are being benefitted by the nowa-
days omnipresence of the mobile phones.
Women from all waves of life, who have
started owning a mobile have a reason
to start feeling safer, more confident and
better equipped for success. The bottom
line is that mobile has become as much a
necessity for a woman, as it is for a man.
As a group, women have emerged as
a strong customer base for the telecom
industry. None the less, it is also true that
it will take a long time before the gender
disparity in terms of number of female
mobile users versus the number of male
users is rectified.
The biggest problem is changing the
mindset of our society, which is still
dogged by the fear of technology and by
a complete ignorance of the needs and
requirements of the women in society.
WHY THE HITCH?
According to a research done by GSM
Association and Cherie Blair founda-
tion called Women & Mobile: A Global
Opportunity, it was found that globally, a
woman is still 21 per cent less likely to own
A WOMAN IS 23% LESS LIKE-
LY TO OWN A MOBILE
PHONE THAN A MAN IF SHE
LIVES IN AFRICA, 24%
IF SHE LIVES IN THE MIDDLE
EAST, AND 37% IF SHE
LIVES IN SOUTH ASIA

I sell fruits for living
and had to travel long
distance just to get the
stock. Once I began
to use mobile phone,
my work has become
easier and more
economic. I can call the
wholesale market to
inquire about prices
and place orders,
which saves me time
and money
Maniben Hira bhai I member, SEWA
and a fruit vendor in Ahmedabad
India isacountry with
a varied financial
fabric and hence the
relevance of looks and
style of a phone differ
to different women. I
would still, however,
argue, that looks is not
the only force which
helps a woman decide
what phone she wants
Aditi Hindwan I assistant project
officer, press operations, Organising
Committee, Commonwealth Games Delhi
2010
20 MYMOBILE AUG 15 to SEP 14 2010
a mobile phone than a man. This figure increas-
es to 37 per cent if she lives in South Asia, the
region to which India belongs.
In this context, Rob Conway, CEO, GSMA,
says, "Our research has found that cost and a
perception that it isn't necessary to own
a mobile phone are the two biggest barriers
to connecting more women in developing
countries." Other factors include the fear
of being unable to master the technology than
there are also the cultural and traditional
issues, such as the role of men and women in
that society that prevents women from owning
a mobile.
Such has been the affect of these factors that
today 1.4 billion, or 48 per cent of the 2.9 bil-
lion males in low and middle-income countries
including India, benefit from mobile phone
ownership. In contrast, just 1.1 billion, or 38 per
cent, of the 2.9 billion females in these coun-
tries have mobile phones. This equals a mobile
phone gender gap of 300 million women. These
300 million women are adults (14 -74 years old)
who live in areas with mobile network cover-
age (source GSMA). Another interesting factor
is that while the growing mobile penetration
in India has given mobile phone access to
SOUTH ASIA
G e n d e r Gap | 37%, 124 million women
Mkt. Opportunity | US$3.6 b 2009 subscribers
352 million m a l e s 208 million females
2009 population
833 million m a l e s 786 million females
every household in the country, the benefits
of it might not even percolate to the women in
smaller towns and villages.
Shakuntala, a woman from an agricultural
household in Himachal Pradesh says, "We have
a mobile phone is our family, but it mainly
remains with my husband. I take it from him
when I need to speak to someone from my
maternal family, but otherwise I don't use it."
The same fact echoes in the study carried out
by Dayoung Lee in 2009.
The study titled, "The Impact of Mobile
Phones on the Status of Women in India," dis-
covered that household ownership of mobile
phones does not indicate that women have
access to them, or that women own them.
Because mobile phones can be carried afound,
husbands may have complete control over
them than over landline phones. If they take
the mobile phone to work, women have no
means of taking advantage of it. Another study
reveals that in Sub-Saharan Africa and South
Asia, 73 per cent of women do not have a
mobile phone.
MOBILE PHONES ARE A TOOL
FOR ECONOMIC GROWTH,
AND INVESTMENTS IN WOMEN
IMPROVE THE WELL-BEING OF
FAMILIES AND COMMUNITIES.
EMPOWERING MORE WOMEN
WITH MOBILE PHONES CAN
ACCELERATE SOCIAL AND ECO-
NOMIC DEVELOPMENT
EMPOWERING THROUGH
MOBILITY
Mobile phone's effect on the status and condi-
tion of women is evident in our society and
has been verified by various studies carried out
on the issue. GSMAs report clearly states that
irrespective of which country they belong to, 93
per cent women feel safer if they have a mobile
phone. Additionally, self- employed women
perceive mobile phone as an efficient tool of
productivity as more than 50 per cent of them
use the device to earn additional income. It was
also found that 85 per cent of women report
feeling more independent because of their
mobile phone.
Irrespective of the social status, women
who are working have been benefited
immensely by owning mobile phones.
Kamlaben Pankaj Bhai Makwana, lives in
Sanand near Ahmedabad and despite being
handicapped, she makes a living by conduct-
ing stitching classes. She is also a member of
SEWA. She says, "my mobile phone has helped
me in not only getting more students to my
class, but also in managing the schedule. 1 am
able to easily communicate with my students,
so it makes it easier for me to inform them
about a change or ensure whether they have
reached home safely or not. On the other
hand, I have put my number on my adver-
tisement board making it easier for inter-
ested parties to contact me."
While most of the women in smaller
towns and cities are still far from being
able to hop aboard the mobile bandwagon,
their middle and elite class counterparts in
the urban areas are completely mobile. If
the mobile revolution could reach out to
women from all cross sections of society,
then there could be a seminal improvement W H A T ARE T H E TOP REASONS W H Y YOU
in the cultural life in the country. A mobile DO NOT O W N A MOBILE PHONE
means the ability to remain in touch with
the larger world, and that by itself can unleash
to an avalanche of new ideas travelling from
one end of the country to another. Currently,
factors like household income and whether a
woman lives in an urban or rural area, have
the discernible influence over women's mobile
phone ownership rates. For example, a woman
in an urban area is 23 per cent more likely to
own a mobile phone than a woman in a rural
area, even if the two women are of the same age
Handset costs to Monthly service
Mobile phone is like a
and have the same income, educational level
and occupation.
much cost to expensive lifeline. It equips me
No need - everyone
Shalini Sethi, head of corporate communi- is local
No need - use a
landline phone both professionally as
cations, Aircel says, "a mobile phone is like a Lackfanily/spouse
permission
Fear of the tech-
nology
well as personally. I
lifeline. It equips me both professionally as well
All other reasons
cannot think of being
as personally. I actually cannot think of being
without a mobile phone, as it is very integral to
(eight total) without a mobile
our lives today. It definitely has worked won-
Source: Women & Mobile: A Global Opportunity'
phone, as it is very
ders for women from all strata of society be it SMELLING THE OPPORTUNITY integral to our lives
the urban or the rural class. This tool of com- With men already using mobile phones, the today. It definitely has
munication offers you complete social and eco-
nomic empowerment. It helps you to run your
male customer base is getting saturated by day.
However, women subscriber base is still mostly
worked wonders for
business successfully and also gives you a plat- untapped and can actually prove to be a good women from all strata
form to connect, communicate, be entertained growth opportunity for handset makers, as well of society be it the
and well informed anytime, anywhere." as services industry. According to the research urban or the rural class
done by GSMA, tomorrow's new subscrib-
ers base will largely constitute of women, as Shalini Sethi | head of corporate
WOMEN REPRESENT NEARLY in the next five years, population growth and
communications, Aircel

TWO-THIRDS OF THE UNTAPPED the expansion of mobile networks will lead to

MARKET FOR MOBILE GROWTH. substantial increase in the number of potential
OPERATORS AIMING TO BE MAR- female subscribers. In 2014, there will be well
KET LEADERS IN FIVE YEARS over a billion women in low and middle-income
TIME MUST EXCEL AT BRINGING countries, up from 750 million today.
ON NEW FEMALE SUBSCRIBERS At the same time, mobile operators are

My mobile phone has
helped me in not only
getting more students
to my class, but also
in managing the
schedule. I am able to
easily communicate
with my students, so it
makes it easier for me
to inform them about
achangeorensure
whether they have
reached home safely
or not
Kamlaben Pankaj bhai Makwana |
tailoringteacher, Sanand, Ahmedabad
NINE IN TEN WOMEN REPORT
FEELING SAFER
AND MORE CONNECTED
BECAUSE OF THEIR
MOBILE PHONE.
projected to add nearly 900 million unique
new subscribers by 2014. Assuming that the
mobile gender gap is closed and parity is main-
tained between the genders, two out of three
new subscribers, or nearly 600 million out of
the 900 million new subscribers to be added
by 2014 can be women. By connecting all of
these women, even at the reduced ARPU level,
mobile operators could boost their collective
annual revenues by US$29 billion. Closing the
mobile phone "gender gap" represents a US$13
billion incremental, annual revenue opportunity
for mobile operators in low and middle-income
countries, with the greatest potential gains
coming from South Asia, the Middle East and
Africa. Conversely, the gender gap is most pro-
found in South Asia where 137 million fewer
women than men enjoy the benefits of mobile
phone ownership.
However one needs to realize that in order to
capture this market, the telecom industry has to
put in place a focused strategy to tap the female
subscriber base. While on one hand mobile
handset brands have started wooing the female
subscriber base, there is very less that is being
done by the operators. Sudhin Mathur, business
head, mobile handsets. LGEIL says, "Women
have always been our strong target base and
we have manufactured phones that are high on
design and represent womenfolk through attrac-
tive colours. Our phones like Chocolate, GD900
Crystal and even the social networking phones
- Cookie Fresh and Cookie Plus are bundled
with exclusive features and are high on design.
KF350 and Cookie Flip comes in pink colour
these phones were well accepted. These phones
provide a perfect choice to today's fashionistas
and women from different sectors of society."
However, on the services side we have seen
very minimal movement towards development
of applications focussed on women. While
beauty tips are common denominators among
most of the service providers, very few telcoms
companies have introduced services specifically
formulated or packaged for women subscrib-
ers. One significant example was the Woman's
Card introduced by Idea Cellular in 2006. This
card provided career, home improvement tips
along with safety features especially designed
for women. More needs to be done to develop
services that empower women in the rural hin-
terlands of the country. UNESCO in collabora-
tion with Pakistan's cellular operator Mobilink
had started a project from which we can draw
important lessons. Under this project, women
in the rural Pakistan were sent updates in Urdu
on their mobile phones to help them gain
knowledge and education. According to some
studies, this project has proved to be an effec-
tive tool for affordable education. "
POWERPUFF GIRLS!
Niharika Sharma, a M.Sc. Zoology student
from Delhi University hates it when a women's
choice is taken as a foregone conclusion. She
says, "When T went to buy a new phone, all that
the retailer showed me were phones in various
colours with add-ons such as crystals, etc. I
want the mobile manufacturers to understand
that for me it's not just the looks that matter,
I am also interested in the phone's features."
Today few brands have started launching
women centric devices, but there is a
significant percentage of women who
would choose a 'manly' phone with
good features over a 'feminine' phone
with less features. On this issue Aditi
Hindwan, assistant project officer, press
operations, Organising Committee,
Commonwealth Games Delhi 2010 of
Aircel says, "To different women a mobile
phone caters to differently. While it could be
a mere fashion statement to some it is a
product which evens them out in the society
and hence a matter of prestige to others. India
is a country with a varied financial fabric and
hence the relevance of looks and style of a
phone differ to different women. I would still
however argue, that looks is not the only force
which helps a woman decide what phone she
Positive Outcomes and
Feelings Associated with
mobile Phone Ownership
% of respondents (mobile
phone owners) that
answered the below state-
ments positively
I I feel safer
I I feel more
connected
with friends
and family
Source: Women & Mobile: A Global Opportunity'
wants." The point is that the needs of a profes-
sional woman are quite similar to those of a pro-
fessional man.
So the so-called feminine phone also needs
to pack a lot of features, while being softer in
design element. This makes it pertinent for the
device manufacturers and service providers
to shed the stereotypes while coming up with
strategies to woo women folk. Vipul Sabharwal,
Director, Sales, Nokia India Pvt. Ltd, says,
"Increasingly we are finding women perceiving
mobile technology to be their companion for liv-
ing. This is to stress the fact that women
tend to care a lot about how the mobile phone
would fit into their lifestyle, rather than the
other way around. For instance, how the mobile
phone fits their hands, how comfortable it is to
make text input, how mobile phones can be
carried, how to make it drop-proof, how to
NEARLY HALF A BILLION WOMEN IN
LOW AND MIDDLE-
INCOME COUNTRIES ACCESS
MOBILE PHONES THROUGH
BORROWING, MAKING THEM THE
MOST LIKELY TO
MOVE INTO OWNERSHIP.
• I feel more independent
• I have increased
my income or
professional
oppournities
Report
personalize the functions and appearance to suit
their changing needs."
MY LOVE MY MOBILE
Women and mobile phones are a winning com-
bination for social and economic development of
a country. The device not only provides security I never thought mobile
and independence, but is also a tool for enhanc-
ing the income and the social status. In devel-
phonecouldbeofany
oped countries the gender gap between men and use to me until my son
women for mobile ownership is minimal, thus gifted me one. Now I
women have been successfully using mobile realise how convenient
devices for utility as well as entertainment.
A study carried out in 2006 by Park
it is for me. Now-a-
Associates, a market research and consulting days people have
firm revealed that in US women are the most become very engrossed
extensive gamers on mobile phones. A mind in their professional
boggling 59 per cent of mobile users who play
games on mobiles are women! In another very lives making it difficult
interesting survey in United Kingdom discovered to keep in touch with
that majority of women would rather loose their their friends and
boyfriend and certainly not their mobile phone.
family. Here mobile
Well, the benefits of a mobile phone, over a man
are self-evident. The best being that one can phones come to their
switch it off any time. So ladies, what say? Men rescue
over mobiles any one? •
Vimal Chugh I asisstant-directorate
sonia@mymobile.co.in general, All India Radio
AUG 15 to SEP 14 2010 MYMOBILE 23
cell-ebrity

Bollywood actress Are you tech savvy? Yes I am extremely tech-

Savvy and addicted to my iPhone. I am con-
phone for the promotion of your film?
Totally, I am: regular on Twitter and my ID is
Sameera Reddy is vinced that iPhone is the best phone in the (a-reddysameera. However, I tweet not only

a self-confessed "Swiorld, and my experience with this device •

has been sdgreat that now I have turned into
about my films, but also about other issues.
I became familiarized with Twitter from the
iPhone aficionado. a full-fledged Mac Girl. These days I am also IPL And I feel it's a great medium through

My Mobile caught
using MacBook Pro and Apple TV which you can interact with your fans.

up with the Red What feature is the most attractive in an

iPhone? Being a hardcore gamer, I love play-
Was Red Alert also promoted through these
social networking sites?
Alert star during her ing video games on my phone. In game called i § H we did promote Red Alert through vari-

recent visit to the

Need for Speed, the iPhone becomes a driv- ous sites likes Facebook, Twitter. Not only
ing wheel. That is simply too exciting. me, but the entire crew, including my co-
capital Like other actors are you using various
stars, the producer and the director promoted
the film. •
PUJA M O H I N D R O O social networking site on your mobile puja@mymobile.co.in

14"MYMOBILE AUG 15 to SEP 14 2010

i n o J g h t

AIRTEL'S AFRICAN

From being a mere "Beetel" in the bush, to being the

orn in October 23,1957 in the
Punjabi town of Ludhiana, to Sat

multi-billion conglomerate called "Airtel", the roller Paul Mittal and Lalita, Sunil Bharti
i Mittal was only 18 years old when
coaster journey of the country's largest telecom he kick-started his first business

company has been nothing less than a fairytale. The

of making crankshafts for bicycles. From such
humble beginnings, he is now the owner of the
recently concluded acquisition in Africa has only country's biggest telecom firm.

served the purpose of enhancing the company's global Eariy Days

footprint From the onset, Mittal proved to be a fast
mover, always eager to move into bigger and
PUPUL D U T T A more profitable ventures. After a brief stint
with the crankshaft business, Mittal tried

28"MYMOBILE AUG 15 to SEP 14 2010


his hands on selling Suzuki Motor's electric
generators. In 1984, he started assembling
push-button phones in India. Those were the
days-when the bulky phones with rotary dial
system were omnipresent.
Later, Bharti Telecom Ltd (BTL) was able
to develop a strategic/technical tie up with
Siemens AG of Germany for manufacture of
electronic push button phones. By the early
1990s, Mittal was making fax machines, cord-
less phones and other telecom gear.
In 1992, Mittal made a bid for telecom
licences that were being auctioned for four
telecom players. He didn't just bid, but also
managed to win, as his experience in the
handset business provided him an edge over
other aspirants. From here there was no look-
ing back and the Airtel saga took off like a
rocket and helped the company breach into
the stratospheric levels of success. Today, with
more than 136 million subscribers, Airtel is
one of the largest and most profitable telecom
companies in the country. It is also the fifth
largest telecom company globally.
Overseas Expedition
Airtel's journey outside India began with
Sri Lanka, when the company acquired the
licence to launch both 2G as well as 3G ser-
vices in the island nation in 2007. Finally, on
January 12, 2009, the company said "Hello Sri
Lanka". A enthusiastic Mittal, exclaimed, "We
are delighted at being given this opportunity
to serve the people of Sri Lanka and contrib-
ute to the growth story of the country. It will
be Airtel's sincere endeavour to drive afford-
ability in the Sri Lankan market and empower
more and more people to experience the ben-
efits of mobile Internet and telephony. We are
confident that with our experience of serving
around 88 million customers, we will make a
positive impact on the telecom landscape of
Sri Lanka."
The next pit stop for the telecom giant was
in the year 2009-2010, when it acquired Warid
Telecom in Bangladesh. Airtel acquired about
70 per cent in the Dhabi Group owned Warid
Telecom. During the years when the company
was engaged in bagging telecom assets in
Bangladesh and Sri Lanka, it also made a con-
certed attempt to acquire a considerable stake
in MTN, South Africa's biggest telecom com-
pany. At one point of time, it seemed as if the
deal was on verge of being sealed. But eventu-
ally the talks went nowhere, the financial and
regulatory issues proved to be too deep for
Airtel and MTN to bridge.
Airtel Says Waka Waka Africa
However, despite having missed MTN by a
whisker, Airtel continued to have designs
The agenda clearly is about
rural coverage, it is about
affordability, it is about
creating more employment
atsmalltowns,villageswhere
we will spread our services
and of course important CSR
initiatives which Bharti has
taken in India and now we
willspreadthoseinitiativesin
Africa too
Manoj Kohli | CEO (International) and joint
managingdirector, Bharti Airtel
on Africa. Finally the company entered the
continent by acquiring substantial assets of
Zain early this year. The deal does not include
Zain's operations in Morocco and Sudan.
As a brand Bharti, the company's crossing
boundaries was never that easy, especially
in a market where global telecom giants are
already spending millions of dollars to cre-
ate their brand identity. Moreover, its not just
about acquiring 42 million subscribers, but
it also means transition from a home grown
brand into a larger than life global brand.
Today Africa has a low tele-density of
about 20 per cent. It also has a record of low
minutes of usage, which are in fact the low-
est globally. But this could turn out to be a
big advantage for Airtel. The company will
be able to offer low tariffs and attract more
African customers. It will be able to capture
the imagination of the people in Africa. There
is so much that could work out in the com-
pany's favour in near future.
African Safari
Airtel, the world's fifth largest telco is confi-
dent of its every move. The company is tak-
ing its DNA to Africa and is raring to make its
presence felt in the continent.
Akhil Gupta deputy group CEO and MD
Bharti Enterprises in a conference call for
investors said, "I am very pleased to report
that Airtel becomes the first Indian brand that
AUG 15 to SEP 14 2010 MYMOBILE 29
1
goes truly global with a footprint that would
cover just under 2 billion people."
Talking about the strategy that the telco
would use to capture the market and the
minds of the African populace, Manoj Kohli,
CEO (International) and joint managing direc-
tor, Bharti Airtel said, "The agenda clearly is
about rural coverage, it is about affordability,
it is about creating more employment at small
towns, villages where we will spread our ser-
vices and of course important CSR initiatives
which Bharti has taken in India and now we
will spread those initiatives in Africa too."
"Bharti plans to use the low tele-density
of Africa (20 per cent) to its advantage. As I
went around the markets, one thing is very,
very clear that in all 15 countries the net
teledensity is very low. I am removing those
habits of multi-simming because on-net and
off-net tarriffs are independent but there is
an opportunity that three phones will come
down to two and two will come down to one
and people have to choose one preferred
brand, which of course we will try to make it
Airtel in future," Manoj Kohli added.
Basically, the company will focus on three
things - tele-density, voice usage improve-
ment and data usage improvement.
When asked about the competition, espe-
cially from the giants like MTN, Kohli said,
"On the competition side, I think, competition
is reasonable. It is really ranging between
three players, four players and may be maxi-
mum five players. I think, it will be good to
also collaborate in terms of network sharing,
infrastructure sharing whether it is towers or
fibre optics, etc., so I think that definitely is
also a positive thing." The company plans to
launch its brand across Africa in October, by
then its infrastructure - showrooms, retail
chains etc - will be ready. "We have not decid-
ed the specific date, but it will be in October
in all the 15 countries," Kohli promises.
Bharti would invest $800 million to meet
its rollout plans in the current year.
A New Beginning
'At the end, I just want to conclude that in
Africa, we have a twin advantage; first, we
are sitting in the largest growth market in the
world and secondly, we arc entering that mar-
ket with a global size and scale so that we can
really make that growth as profitable as pos-
sible. Personally, my own conviction as I said
earlier is bigger. My confidence is bigger that
we arc heading towards leadership of Africa
markets and I believe these aspirations will
now get converted into reality day after day
as we execute our strategy as well as the busi-
ness model," Kohli said. •
pupul@mymobile.co.in
the buzz
THE POWER OF 4 !
With tariffs dipping
everywhere, Vodafone
introduces an economic
service pack for the
masses
SONIA SHARMA
# ^ h a a r Rupay Mein.. Char Rupay
™ M mein Itna Saara Detein Hein?
^Aur O be Aaj ki Zamane
Mein?' These words, said by
Vodafone's latest brand ambassador, the very
talkative parrot echos our sentiments
perfectly. The question remains very relevant
in today's world where prices are skyrocket-
ing. On the other hand mobile tariffs in the
country have hit rock bottom and Vodafone
has tried to bring down the tariffs further by
introducing a service pack that costs just Rs 4.
Known as the Rs 4 Bonus card, this
voucher lets you access various service for
just Rs 4. Prepaid customers of Vodafone can
choose from free Vodafone to Vodafone calls,
local night calls and SMS at very affordable
prices. The service has been launched with
an objective to attract subscribers from low
income group.
30"MYMOBILE AUG 15 to SEP 14 2010
Rs 4 Bonus Offer
Choose from multiple offers
with the Rs 4 Bonus Offer
More info •
Not only calls and SMS, the pack also
enable you to use free Vodafone Live offers.
Kumar Ramanathan, chief marketing officer,
We are delighted Vodafone Essar, said "We are delighted to
to launch the most launch the most economical bonus offer
economical bonus available in the market. This marks the
democratization of bonus cards, empowering
offer available in the more and more customers to exercise choices
market. This marks at a highly affordable price point of Rs 4."
the democratization "We hope to communicate the product
of bonus cards, offering effectively and with absolute
simplicity through our brand new advertising
empowering more and campaign.", he adds. The offers on this Rs 4
more customers to Bonus pack vary from circle to circle. You
exercise choices at a can get information about the offers by
highly affordable price calling the toll free number 121. Once the
service is activated, four rupees will be
point of Rs. 4 deducted and you can avail the benefits of the
Kumar Ramanathan | chief marketing pack for one day. •
officer, Vodafone Essar sonia@mymobile.co.in
ceMlues

AND THE WAR

CONTINUES..
Viral infection are not
restricted to humans
or PC only, the new age
smartphones are also
threatened and are being
targeted these days
STEPHEN TUNGLUT

F
or human beings a viruses pose a
great health risk, and the same is the
case with modern electronic devices.
Just as you need to defend your body,
you have to do all you can to ensure the safety
of the devices that you own. A smartphone is
the compendium of lot of personal information
and if such a device gets infected, it can cause
unimaginable problems. If a hacker gets hold
of your smartphone, he could in a literal sense
gain control of your life.

Reality Bytes
However, the proliferation of viruses does not
mean that we should be running around like
some kind of scary cats. In fact, in the late 90s
there were some predictions and rumors about
a very powerful virus that will affect all the
mobile phones. Seems like we are still waiting
and we haven't encountered any dangerous
virus as of now. Having said that, it is also true
that we need to be on the guard for emerging
threats.
The first mobile virus termed 'Cabir'
started infecting devices in mid-2004. Within
a few months of its release on the Internet,
Cabir caused a lot of havoc in South East Asia.
It later spread to different parts of the world.
Just like Cabir there are numerous viruses,
which can creep into your phone through the
Internet, Bluetooth, WiFi and even MMS and
SMSes.
Not all mobile operating system are safe
enough. Study has revealed that Windows-
based mobile phone is the most hacked and
malware infected device. Even though Apple

MYMOBILE AUG 15 to SEP 14 2010

I
likes to keep a complete tab on its app store,
it has not been able to make its iPhones' com-
pletely safe. In the malware outbreak of 2009,
the iPhone proved vulnerable to infections
from Ikee and Duh viruses. If you tamper with
your iPhone's software or use it to browse
insecure sites it might get infected.
The general trend states that hackers and
virus creators are after popular mobile operat-
ing systems. The latest operating system for
mobiles - Android has gone open source for
majority of the apps. So, it is only a matter of
time before threats to Android based devices
start emerging. Being an open source OS,
users don't have to jump through as many
hoops to install applications that have not
been made "officially" available on the Market,
and that makes them more vulnerable.
What's Happening
In recent times many new organizations
have started providing smartphones to their
employes in order to keep them connected.
But with so many devices in the fray, the orga-
nizations become vulnerable. One infected
smartphone can expose lot of valuable cor-
porate information to the prying eyes of out-
side entities. This is where mobile security
systems come in. All kinds of anti-viruses can
be installed to protect your devices. Some of
the anti-virus giants - Symantec, McAfee and
TrendMicro feels the growing needs of secu-
rity on the smartphones and have made their
presence felt in the Indian mobile industry in
various ways. There are also other anti-viruses
available on the Internet and can be bought
and downloaded on the devices.
In a recent development, Symantec tied
up with Bharti Airtel to provide India's First
Norton Smartphone Security Solution to its
subscribers. Similarly, other AV developers are
also coming up with their mobile or smart-
phone security products.
Trend Micro has also come up with some
offerings, which can serve as a standalone
solution for individual consumers and small
businesses that are using smartphones. The
company has also developed a centrally man-
aged solution for medium businesses and
enterprises. Their product range may vary
from an individual user to corporate clients.
McAfee also has a range of offerings by the
name of Trust Digital, which provides data
protection, endpoint security, and OTA man-
agement to smartphones.
Alert!
The best way to protect your smartphone is
by keeping a tab on what is going out and
what is coming in. In this way you will know
what kind of data or information is being sent
The general trend states
that hackers and virus
creators are after popular
mobile operating systems
- latest one being from
Google's Android giving
out SDK for it's OS. How
long will they survive. What
about Apple iPhone's new
OS - i0S4?
and received and you can monitor them and
finally accept or reject the communication.
Also, you will need to be aware of the modes
in which virus can spread in and around your
phone.
Imagine this scenario - on your way
home after watching a cricket match at Kotla
Stadium in Delhi, you get a message that an
unknown Nokia N97 is trying to send a file.
Do you want to receive the message - yes or
no? You ignore the message many times and
yet you continue to get new messages. Finally,
AUG 15 to SEP 14 2010 MYMOBILE!33
you turn off the phone. After a while when
you switch on your phone again, you realize
that your phone doesn't start up at all. Bad
luck for you - your phone's been infected.
Recently Trend Micro discovered a mal-
ware that came pre-installed on a Vodafone
mobile phone handset. The memory card was
also believed to be carrying the malware in it.
Vodafone has been taking the heat for packing
malware straight out of the box on their HTC
Magic Android smartphones. Plugging the
phone in via USB into any PC quickly led to
an infection by WORM SILLY.QT. The com-
pany has already released an official statement
saying that the infection was an isolated issue.
These are some of the most common ways
in which a smartphone can get infected:
Internet downloads: The user downloads
an infected file to the phone through a PC or
the phone's Internet connection. This may
include file sharing downloads, applications
available from add-on sites (ringtones or
games) and false security patches posted on
Symbian websites.
Bluetooth transfers: I "he virus spreads
between phones through Bluetooth when the
device is in discoverable mode, which means
it can be sensed by other Bluetooth enabled
phones. In this case, the virus spreads like an
airborne illness.
MMS: The virus comes in the form of an
attachment. The user must open the attach-
ment and install it for the virus to infect the
phone.
Pick One!
So here is a list of some of the best anti-virus
systems to protect your smartphone. Each one
of these are available in trial, free and paid
versions. You can use them for a few days,
before you actually fork out money to buy
one:
• McAfee Trust Digital enterprise
mobility management
• Trend Micro Mobile Security
• F-Secure Mobile Security
• Kaspersky Mobile Security
• Norton Smartphone Security
• AhnLab Mobile Security
• Avast! PDA Edition
• Avira Antivirus Mobile
• BitDefender Mobile Security
• BullGuard Mobile Antivirus
• Dr. Web Mobile Security Suite
The bottom line is that there is no need to
get tensed about the security of your smart-
phone as we say but it always pays to be on
the guard. •
stephen@mymobile.co.in
c e U c l u e s

Today the market is inundated with feature

rich phones running on various operating
systems. While most of them boast of
being the best, here are a few things that
you should know before choosing the right
smartphoneto suit your needs

34
 W
hile shopping for a new
smartphone, most consumers
tend to focus on the hardware
aspects of the handset. You
probably weigh your decision on factors such
as the size of the device, its features, and its
price. Sure, these are important consider-
ations, but what about the device's operating
system! After all, the core software that runs
your device has to be of some importance.
The OS of your smartphone controls every-
viewed, depending upon the type of handset.
Connectivity options include messaging
and Email. It also offers out of the box sup-
port for POP3, IMAP4, and Webmail accounts.
Various push mail applications are also avail-
able. Symbian also supports Lotus Notes and
Microsoft Exchange service for corporate clients.
Mobile OS Comparison
|
undergone a lot of evolutions to fix bugs and
add new features. The platform looks pleas-
ing to eyes. It also boasts of features such as
multi-touch and has the ability to support a
far greater number of media formats when
compared to existing operating systems. The
competition is feverish and it is certain that
_
— ™ — "

Multi- Ca- Mass

thing, from what you see on the display to Open Video Intelligent
Webkit Flash App pacitive Push
source MMS touch storage record- navigation
how the communications get handled. It is in browser support store screen mail
OS interface support mode ing support
your own interests to consider the OS factor MM! ipllSBSss V M I H p i l
•o : :
very carefully before forking out your hard
earned money to bag a new handset. A poorly
P
webOS" X / / / / / / / / / /
integrated mobile device can cause various
problems, which includes a lack of connec-
tivity and a shoddy performance. There are
;GS X / X / / / / X / / /

numerous types of mobile operating systems SYMBIAN

available in the market. Most of them have
been developed by leading handset makers.
There is the Symbian, the OS that powers
Nokia handsets and also the handsets from
other players like Sony Ericsson. The Android
platform has also started attracting handset
makers from all over the globe. On the other
hand, there are the proprietary operating sys-
tems, which are native to particular handset
makers like iOS 4 from Apple, which is avail-
able on iPhones and the Blackberry OS from
RIM is available only on Blackberry handsets.
Here we list for you some of the most popu-
lar mobile operating systems available in the
market today.
Symbian
j Symbian is the most widely used mobile
operating system in the world. Symbian OS
based devices ascribe to 46.9% of smartphone
sales globally. The OS was developed by
Symbian Ltd., a company that was acquired
by Nokia in 2008 and turned into Symbian
Foundation, a non-profit organization
dedicated to providing open source, royalty
free operating system to smartphone
manufacturers. In 2010, the source code of
Symbian OS was made available to developers.
Symbian is a highly efficient operating
system, which is used for both mid range
handsets, as well as high-end smartphones
owing to its ease of scalability. It comes armed
with a vast array of personal information man-
agement (PIM) features, such as contact and
calendar management. The OS is highly ver-
satile and can be easily tailored to suit various
types of hardware configurations. This is why
the Symbian handsets of Nokia seem to be dif-
ferent from the Sony Ericsson ones, like Vivaz
Pro etc. The OS also offers full support for
MS office documents, which can be edited or
•vS*3
/ / / /
4WS>
t f i f
TT
/ / / /
C i r o ^ o o *v2.2
<!>
Windows
Mobile *v6.5
X X / /
'S'BlackBerry
*v6
X / / /
All said, Symbian is the most versatile
mobile OS platform available in the market
today and it has proved itself on a slew of
devices. Nokia OVT store, the dedicated app
store for Symbian users is clocking almost 1.6
million downloads per day. That also speaks
volumes about the popularity of the world's
most loved mobile OS.
Android OS
Android was developed by Android Inc, which
was bought out by Google Inc in 2005. In
November 2007, the Open Handset Alliance
(OHA) was formed with the aim of
developing a better open source OS for
mobile devices. The Open Handset Alliance
is made up of Sony Ericsson, Samsung, LG,
Vodafone Group, Nvidia, Motorola, Intel,
Google, Toshiba and HTC. The number of
manufacturers is constantly on the rise.
Android was first seen on Google's Nexus
One handset, which was manufactured by
HTC. Google's attempt to break into
smartphone market was unfortunately
short-lived but it gave the world an open
source operating system, which is being tout-
ed, as the 'Microsoft Windows' of the mobile
OS domain. Easy adaptability, open source
code, fast paced development and a rapidly
expanding app library are the ingredients
needed to realize that goal. .
Android is basically a derivative of Linux
kernel. Ever since its launch, Android has
/ / / / / / /
/ / / / / / /
/ / X / / / /
/ / / / / / /
Android is determined to keep adding new
features until it emerges victorious.
iPhone OS
Developed by Apple Inc., iOS is the mobile
version of Mac OS-X. iOS 4 was earlier known
as iPhone OS and it had its debut on the first
iPhone in 2007. iOS 4 is the latest version of
this operating system. It enabled the iPhone to
be the first fully functional touch-input device,
i.e., by tapping on the screen itself, the user
is able to do all the interaction in the phone.
This makes the hardware keys redundant.
The launch of iPhone saw a slew of similar
handsets from other leading handset mak-
ers. But most of the copycats were unable to
emulate the glitz and the razzmatazz of the
Apple's baby.
The iPhone OS supports third party
applications and has a huge library of apps to
satiate you thirst for more. The drawbacks in
previous versions, like lack of MMS support,
background multitasking support and video
recording, have been ironed out in the latest
version. The result is a pretty slick handset
with a perfect OS.
Palm
The Palm OS is a mobile operating system
that was developed by Palm Inc. in 1996. It
was initially designed for PDAs and later
adopted by smartphones. However, the
company had to face harder times with

AUG 15 to SEP 14 2010 MYMOBILE ! 35

cel/clues
Closed Source Open Source
Ppple Google
No Multi - tasking Multi- tasking
Multi-touch Interface Multi-touch Interface
Safari/Webkit Browser Chrome/Webkit Browsei
Sync/Patch updates
V M n H N H r
Over the Air Updates
VSMHHMHI
launch of iPhone and Windows Mobile
and lately the Android. Despite all
odds, Palm has launched a new device,
Palm Pre, with all new Palm WebOS
operating system amid rave reviews.
The slick new interface combined
with enhanced processing power is
sure to raise some heartbeats. You
can run as many apps as you like
concurrently, and manage them using
a system that lets you quickly switch
through applications. The slick new
UI amalgamates the Internet into so
many aspects that you might not even
realize you're on the web. The new
OS may prove to be a treat for social
networking fanatics and for those who
want to stay connected all the time,
without making much of an effort.
Blackberry
There is no doubt that Blackberry is the most
popular smartphone in the corporate world.
Developed by Research In Motion, a Canada
based company, the BB Connect pushmail
service has established benchmarks in mobile
Emailing sphere. The operating system allows
wireless activation and synchronization with
Microsoft Exchange, Lotus Domino, or Novell
GroupWise Email, calendar, tasks, notes, and
contacts, when used in conjunction with
BlackBerry Enterprise Server. Email
messages automatically appear on the screen,
as you receive them. So you don't have to go
through the chore of having to open them
manually, like in case of the SMS messages.
The Blackberry app store is also strong and
there are thousands of third-party applications
available. Same as Windows Mobile, RIM's
BlackBerry OS is also an executive class
platform with strong productivity apps. And
36 " MYMOBILE AUG 15 to SEP 14 2010
since the OS is proprietary to RIM, it can only
be found on Blackberry hardware.
Windows Phone 7 series
Microsoft is wrestling to remain relevant in
the world of mobile operating systems, which
is why the company had to abandon Windows
Mobile for a completely new Windows
Operating system for PDAs and Smartphones.
Windows Mobile is almost dead but then
Windows Phone 7 can be the game changer
for Microsoft in mobile OS domain, when
it becomes available in late 2010. It has almost
everything you can ever ask for in a smart-
phone. Windows Mobile is excellent for the
corporate crowd because of its support for
secure Emails, compatibility with corporate
computer infrastructures. It is also capable
I Chrome/Webkit Browser
& Windows
Phone
7Series
stavbia* MeeGo
Windows Phone
Series?
Closed Source Open Source Open Source
Nokia
Microsoft Nokia, Intel
Restricted Multi - tasking Visual Multi - tasking Multi - tasking
Multi-touch Interface Multi-touch Multi-touch Interface
Internet Explorer/Trident Mozilla Browser Mozilla Browser
TBA Sync./Patch OTA Over the Air Updates
of running proprietary business apps created
entirely within Microsoft's device ecosystem.
You can pretty much do whatever you want
on a Windows Mobile platform. The
availability of OS on plenitude of handsets
manufactured by competing companies only
adds to platform's versatility.
One major problem with Windows Mobile
OS is its lack of a responsive capacitive
touchscreen and multi-touch interactivity. But
with the latest version of Windows Phone
7, Microsoft promises to offer a completely
overhauled platform matching the best in the
industry in every sphere.
So that was an overview of the mobile
operating system available in the market. But
you need to remember that the choice of a
particular OS has to depend upon what kind
of functionality you want in your handset.
Email aficionados tend to prefer Blackberry
due to its reliable and seamless services,
while corporate users tend to prefer Palm and
Palm store Blackberry App World
1400 + applications 3000 + applications
•BlackBerry
Closed Source Closed Source
Palm RIM
Multi - tasking Multi - tasking
Multi-touch Interface No Multi - touch
r
» Webkit Browser Announ
Over the Air U | Sync./Patch OTA
••••
Source: www.whytheluckymoblle.com/mobile-OS-overview.html
Windows Mobile devices due to the
productivity applications available on
their platform.
As is the case with every Apple
product, iOS has carved out a niche
market for itself. Apple recently
upgraded the operating system for
mobiles to incorporate latest features
in its operating system such as
multitasking.
Although Symbian is the most
widely used mobile OS across the
world, it has taken a beating in face of
heightened competition. Symbian was
primarily a non- touch based OS and
its performance on the touchscreen
devices has been not very
encouraging. The release of SymbianA3
is being seen as the acid test of the
much admired operating system.
Other than these popular operating
systems in the market, several new com-
petitors are also entering the fray. Samsung
recently launched Bada operating system
aboard Samsung Wave. The OS really
impressed us in the reviews with its speed
and features. Similarly, MeeGo, a joint venture
between Intel and Nokia is set to enter the
market onboard Nokia handsets by next year.
The seriousness of Open Handset Alliance
(OHA) in developing Android as an effective
mobile OS can be gathered from the fact that
Android is now already in Version 2.2. The
latest update incorporates Flash 10.1 support,
besides built-in tethering and Wi-Fi hotspot
features. According to Gartner, a research
firm. Android OS is poised to grab second
spot in the global smartphone market by 2012.
Looking at the speed at which the platform is
evolving, we certainly can't wait! •
manmohan@mymobile.co.in
/focus

The Untold Saga

"Imagine 10 years down the line - India is not only a super power, but
also one of the richest countries in the world. Kalawati Bandurkar from
Vidharba, who was referred to by Rahul Gandhi, in the parliament in
his historical speech, is leading a prosperous and fulfilling life"
PUPUL DUTTA

I
f we care to take a conspectus of India':,
mobile revolution, we find ourselves
face to face with most mind-boggling
statistics - the number of mobile sub-
scribers in the country has already breached
the 600 million mark, and yet the Internet
penetration remains stuck at a puny 9.24
million (TRAI report May 2010). Now try to
imagine where India would be if we could
take the number of Internet subscribers to
say 600 million! This goal might seem far-
fetched in context of today's scenario; never-
theless, it is achievable.
There is a reason why the nation needs
to get its act together in the field of Internet.
After all, Internet is not only about staying
connected to your friends through Facebook,
Gtalk, Twitter, etc. It is also capable of
delivering crucial services and information
to far-flung locations that people can use
to enhance the quality of their lives. In the
nation's rural hinterland, Internet can serve
as a lifeline by offering round the clock

38 "MYMOBILE AUG 15 to SEP 14 2010


weather reports, information related to fertil-
izer and crops, inputs on tele-medicine, and
much else. According to McKinsey Report,
10 per cent increase in broadband penetration
can boost the country's economy by as much
as 1.3 per cent. So, imagine what 50 per cent
contributed a good chunk
spike in penetration can do to our economy.
BWA Decoded!
of this growth with about
Broadband Wireless Access (BWA) is a mobile
2 percent of contribution
broadband data service, which is capable of
offering seamless roaming capability across
the world. It is anytime, anywhere IP service
and provides high-speed data and mobile
Internet access at the speeds of up to 16Mbps.
With the recently concluded BWA auc-
tions, an avenue for connectivity has opened
for the rural areas. The rural folks can now
that were in excess of Rs
aim to achieve facilities like tele-medicine,
online healthcare tips, faster communication
and much more. Once the infrastructure is in
place, seamless connectivity across India will
become a possibility and our villages can hop
aboard the globalization bandwagon.
Hardly any Wireless Internet Service
Providers (WISPs) provide download speeds
of over 100 Mbits; in fact, most broadband
wireless access services are estimated to
have a range of 50 km (30 miles) from a
tower. Technology used includes WiMAX
(Worldwide Interoperability for Microwave
Access) and LTE (Long Term Evolution), both
of which offer similar service of providing
high-speed wireless broadband. However, the
industry is divided into two camps.
WiMAX is a telecommunications protocol
that provides fixed and fully mobile Internet
access. The current WiMAX revision pro-
vides up to 40 Mbits, and with the IEEE
802.16m update the speed might go up to
1 Gbits.
LTE is the latest standard in the mobile
network technology tree that previously
utilized the GSM/EDGE and UMTS/HSPA
network technologies and now accounts for
over 85 per cent of all mobile subscribers.
LTE will ensure 3GPP's competitive edge over
other cellular technologies. This is according
to Motorola LTE White Paper.
WiMAX v/s LTE
LTE: Last choice or next option?
As it has been said earlier, LTE is the latest
standard being tested by the operators. Most
operators worldwide are facing explosion of
data traffic on their current networks due to
the use of mobile data cards and smartphones.
Increase of mobile data usage and emer-
gence of new applications such as MMOG
(Multimedia Online Gaming), mobile TV Web
2.0, streaming contents have motivated the
India is a $1 trillion dollar
3rd Generation Partnership Project (3GPP) to
work on the Long-Term Evolution (LTE).
economy. The Indian
So, what makes this technology special?
The technology is still in trial mode but it
telecom sector has
raises hopes of lot of benefits in the future.
Some of them are listed below:
1* LTE is believed to have lower operating
and expansion costs. It is not expected to
boost sales significantly, particularly in mature
markets, but still, lower costs and new spec-
trum are attractive prepositions for any opera-
tor to invest in the new technology.
in the country's GDP. 2 . LTE is much more bandwidth efficient
than advanced 3G.
India's telecom services 3 . The technology promises data download
speeds of up to 100 megabits per second,
industry saw revenues
but typically the speed, according to experts
would be 10-30 megabits per second, at
par with 3G networks. However, for typical
Internet usage 1-2 megabits per second is
1,130 billion in FY 2009,
enough.
4 . LTE offers the convenience of roaming.
growing at a CAGR of 20
5* It is also compatible with multi-chip bands.
Already there are about 4.5 billion LTE
per cent since FY 2007 devices/connections worldwide and the num-
ber is growing everyday. Soon, there is going
to be commercial rollout of the services in
China and in India.
MBS data services "China has decided to go for TD-LTE. India
composition - 2015 can benefit in a huge way by China's first
mover advantage," said Robindhra Mangtani,
senior director at the GSMA. "Moreover, India
is a success story for GSM with more than
600 million customers," he added.
However, the choice of technology kicked
up a controversy when Qualcomm decided
to opt for it. The segment that supports
WiMAX accused the company of hoard-
ing spectrum and that it would delay
the country's development process! But
one needs to understand that the BWA
auctions have not specified what tech-
nology should be used. Therefore, it is
up to operators to decide what technol-
ogy they want to use.
WiMAX: The Mafiosi!
For long, the WiMAX technology has been a
favourite, partly because of the lack of compe-
tition. As WiMAX forum chairman, C.S. Rao
notes, "I can only speak for 4G WiMAX busi-
• Internet browsing ness as other technology does not even exist
• Mobile commerce
to relate and talk of business case applicable
• Video calling
• Music services for it."
• Video services Many operators continue to be of the view
• Enterprise services that WiMAX is best suited for Indian markets.
• Telemedicine/TeleEducation
"With WiMAX spectrum of 20Mhz, Indian
• VOIP/lnstant messaging
• Government services BWA bidders can roll out the technology at
• Location based services an average price per subscriber of around
Gaming Application store $10. They could easily offer devices without
Mobile TV Source: PwC Analysis any subsidy in the price range of $40 - $60 or
AUG 15 to SEP 14 2010 MYMOBILE!39
if; focus
. Broadband Subscriber Growth (Million)
Dec'05 Dec'06
Source: TRAI
$300 depending on the features," Rao said.
As far as the implementation of wireless
broadband service is concerned, telcos have
little choice, but to use this technology to
meet their rollout plans as LTE can only be
implemented by fourth quarter next year.
"Telcos have the only choice of 4G
WiM AX today for Wireless BB if they
need to start deploying from Q3/Q4 2010,"
Rao said.
When it comes to the advantages of the
technology, they are more or less the same
as TD-LTE. Mobile WiMAX subscriber base
across the world is about lOmillion plus. Fixed
WiMAX subscriber base is about
50 million all over the world and fixed
WiMAX networks have installed base of over
500,000 BTSs.
India and The Dawn
of New Era
Today, India is a $1 trillion dollar economy.
It is also one of the largest democracies in
the world with a population of just over one
billion. In the past few years, the country
has witnessed exceptionally high economic
growth. The Indian telecom sector has con-
tributed a good chunk of this growth with
about 2 per cent of contribution in the coun-
try's GDP. India's telecom services industry
saw revenues that were in excess of Rs 1,130
billion in FY 2009, growing at a CAGR of 20
per cent since FY 2007. (source PwC report)
However, the slow pace of broadband
growth has been a major impediment to the
economy. With more than 600 million mobile
subscribers, mobile broadband can be used in
40"MYMOBILE AUG 15 to SEP 14 2010
Dec'07 Dec'08 Dec'09
Many operators continue to
be of the view that WiMAX
is best suited for Indian
markets. "With WiMAX
spectrum of 20Mhz, Indian
BWA bidders can roll out the
technology at an average
price per subscriber of
around $10. They could
easily offer devices without
any subsidy in the price
range of $40 - $60 or $300
depending on the features
C.S. Rao I chairman, WiMAX Forum India
more ways than one. According to Frost
and Sullivan report on broadband, a one per
cent increase in rural tele-density is expected
to increase the average rural income by 0.2
percent.
Mobile broadband presents us enormous
opportunity in healthcare, finance, retail, and
governmental services. This kind of broad-
band is expected to be driven by both supply
and demand side factors.
Health: Mobile broadband can be a boon
for the rural areas as through video calls/
conferences the rural folks can be educated.
Infant mortality rate can be reduced, so can
the maternal mortality rate.
Travel: Travel round the world with the
convenience of anytime, anywhere booking.
People can experience a PC like environment
and book tickets in an instant with high-speed
Internet service on their phones.
E-governance: Passport verification,
public-government access, crop/fertilizer edu-
cation, co-operative market information and
much more would be a breeze.
There is much more that can be covered.
Traffic information would be in everybody's
fingertips. Even criminal cases can be detect-
ed faster through the usage of Internet based
communication and investigative tools.
Device Availability &
Moolah...
High-speed wireless broadband will finally
become a reality in the country, albeit after
a number of hurdles have been navigated.
However, we cannot expect the prices to be
dirt-chcap during initial days of the launch,
primarily due to the bomb that most opera-
tors had to pay for the spectrum.
"I won't talk about price at all. Always
economies of scale win," said P. Balaji, vice
president Ericsson, a leading telecom equip-
ment manufacturer.
Talking about the availability of devices,
C. S Rao, chairman WiMAX forum said that
a plethora of devices with WiMAX capability
are available in the market while the ones that
can run on TD-LTE are still in the develop-
ment stage.
Some of the devices available are the
WiMAX embedded Net Books, Notebooks,
Laptops, Net Tops and Desk Tops (DT)
over 105 + models from Toshiba, Acer, Asus,
Dell, Lenovo, Sony Vaio , MSI, Samsung,
Fujitsu, Panasonic etc. Smartphones from
Samsung, HTC and IX, with GSM+WiMAX,
CDMA+WiMAX and 3G+WiMAX capabilities
are thronging the mobile market.
There is certainly no dearth of devices
in the global market, which will eventually
trickle down here too. But the hefty price tag
remains a cause for worry.
As Rao notes that BWA is initially going
to be urban phenomena, so people who can
afford smartphones can also buy these ser-
vices, and definitely the devices as well.
"Broadband is meant for the youth. It
would be a phenomenon with the urban
populace," Rao said.
For it to be successful in rural areas, the
folks down there need to first have access
to Internet. Only after that we can think of
reaching out to them through BWA. "It is
far from reality if we think of WiMAX
devices matching rural areas' purchasing
power," said Rao.
However, very few or almost negligible
devices for LTE are present. Hie technology is
still undergoing trials and commercial rollout
cannot be expected before third quarter of
next year.
What Operators Want?
So, far most operators are yet to decide which
technology they want to use. Since, the auc-
tions allow just two operators per circle and
with almost seven operators in the fray there
is little choice left with the operators. No mat-
ter what they choose, the result will be the
same - high speed wireless Internet enabling
the country to achieve its true potential.
In the recently concluded BWA auctions,
the government earned an enormous $8.23
billion. While Infotel, owned by Mukesh
Ambani run Reliance Industries, bagged a pan
India licence, Qualcomm and Bharti won four
DBgiBTURE THE MOMENTS
IN HIGH RESOLUTION
ADATA www.adata-group.com
circles each. Aircel won eight circles, Tikona
and Auguere bagged five and one circle
respectively.
When it comes to choosing the technology
for the rollout of services, it is still unclear
which technology would be opted. State-
owned operators, BSNL and MTNL have
already opted for WiMAX.
Qualcomm that has tied up with Tulip
Telecom Ltd and Global Holding Corporation,
as their Indian partners have sided with
TD-LTE. "LTE is the last evolution, it is an
extension of 3G and that's why we
decided to opt for this technology," said
Kanwalinder Singh, president Qualcomm
India and South Asia.
However, Bharti Airtel, the country's larg-
est telecom operator is yet to take a decision
on its choices. "BWA has certain choices and
we are looking at options and hopefully in few
weeks we will be able to finalise that," Sanjay
Kapoor, chief executive of Bharti Airtel (India
and South Asia) had said at a conference here.
Trials for both the technologies have begun
already. Telecom equipment vendors are rel-
ishing this moment, as their order books are
bound to swell.
"Trial equipment for LTE is already avail-
AUG 15 to SEP 14 2010 MYMOBILE ! 41
able. Next year, first quarter, the commercial
supplies can start," Balaji of Ericsson had said.
Moving Forward
The last decade has been a dream run for
voice in India and the next revolution will be
driven by mobile broadband. The main reason
behind limited broadband penetration in India
is unavailability of access infrastructure. With
the BWA auctions, technologies like WiMAX
and LTE will be able to provide a truly seam-
less experience to Indian consumers.
Though one cannot expect prices to be at
rock bottom levels, nevertheless, economies
of scale will see to it that customers are not
unfairly charged. A cheaply available broad-
band service is must for integrating different
parts of the country and paving way for an
environment of holistic development. Only
broadband has the power of mitigating the
urban-rural divide that is often the cause of
many political and social problems in the
country. Once every area of the country is
conjoined through the Internet, it will become
easier for different groups of people to empa-
thize with each other. That will lead to politi-
cal stability and a much better economy. •
pupul@mymobile.co.in
CompactFlash 6 3 3 X
ACCEL FRONTLINE
H I 1 I H M H I I I I 1 1
Authorized R M A Service Center
for A D A T A branded products.
"Integration, Inclusion
and Information will be
our Mantra"
42"MYMOBILE AUG 15 to SEP 14 2010

Telecom industry veteran,
Rajan S. Mathews, has taken
over the command of Cellular
Operators Association of India
(COAI), as the new director
general. He shares his views
about growth and scope of the
telecom sector and the role
COAI can play in shaping the
future of this industry
SONIA SHARMA
You have been entrusted with this huge
responsibility of leading the apex body of
India's GSM operators. What areas do you
think need immediate attention? To begin
with, we have got some legacy issues that we
need to take care of. The first one is integrat-
ing our new members. This is an important
task because the interests of some of our new
members might be divergent from our legacy
operators. The second major issue is about
broadening our horizons in terms of the eco-
systems because operators are now getting
into 3G, broadband and data networks. The
distinction between voice and data will soon
melt away. COAI started as a GSM opera-
tors' association but with new technological
advancements that may no longer matter. I
think that's one critical area.
We have always talked about the pipe,
which is the network; the handset that is
the second component of the network and
finally, there is content. However, content has
never been a major part of the earlier phase
of COAI, where the organization was focused
on regulatory issues, network, quality of ser-
vice and litigations around various matters.
But now we have to start looking at content,
which is put through our networks, as we
cannot afford to be just dump pipes. Also, we
know that voice is being commoditised and
you don't get any lower in terms of ARPU's.
So, now we need to explore the opportu-
nities that we have when we get into Value
Added Services and data networks, as we
start rolling out 3G and broadband. We need
to think about ways to increase the revenue
potential for the operators, also more impor-
tantly revenue opportunities for VAS players.
Another area where we need to work is to fig-
ure out how to penetrate the rural market.
With increased focus on content, will
COAI give representation to VAS players?
We are looking very closely on how we can
include VAS players because they too clearly
are a part of our ecosystem. All the operators
have relations in some form or the other
with existing VAS companies. Some services
like SNS and MMS are quite popular, and
now we need to look at web surfing, content
on the web, m-banking etc. All this would
require more and more VAS players to put
generic apps that flow through the operation
networks.
How important is the subscriber's interest
in your area of work. What steps are you
taking in this direction? Customer interest is
very important for us and we are working on
various strategies for bringing more benefit to
mobile subscribers .
AUG 15 to SEP 14 2010 MYMOBILE!43
First of all, I would like to talk about MNP.
DoT has asked COAI and AUSPI to help drive
the process as we have a close relationship
with our operators. We took it up and as a
result of that we have already seen a much
faster pick up and progress on the MNP
issue. Second area where we have worked
closely with TRAI is the Do Not Call Registry
(DNCR). We have seen some positive change
here as well. The number of promotional
voice calls has gone down tremendously.
Promotional SMS that came from the bank-
ing/finance sector majority were regulated
after we spoke to RBI.
It is also a fact that while some custom-
ers do not want any updates, there are those
who would like to know about certain offers.
However, today, the customer cannot pick
and choose which type of information they
want. So, we have talked to TRAI that there is
a need to bring that kind of granularity in the
whole selection process. We are also working
with the operators to organise local camps
where subscribers can go directly and get
their complaints addressed instantly. We have
increased the number of nodal offices, where
you can escalate your complaint. We recently
also took up the radiation issue and we have
sent kits to all major media houses explain-
ing that we are carrying out tests, researches,
safety audits, etc on this particular issue. All
of this is being done with an eye to ensure
that the customer is happy.
You talked about speeding up the imple-
mentation of Mobile Number Portability.
What challenges are you facing right now
in this regard? How do you see MNP chang-
ing the telecom scenario in India? MNP will
force operators to focus on quality issues.
They will have to focus on quality of ser-
vice, on the network, type of coverage and
customer satisfaction. With MNP in place,
the customer will have a greater choice and
that's what healthy competition is all about.
However, MNP is a very complex issue in
terms of network, technology and work
configuration. We have 12 operators in 22
circles, so testing has to be more exhaustive
and extensive.
Thus the volume of calls made to test
every possible scenario is huge. For MNP to
be successful, networks, tariffs, VAS,
etc everything has to be tested. So complexity
is a big issue and apart from that BSNL
and MTNL face some technological
constraints in deploying MNP. The service
already exists in India in a form which most
of us know as multiple SIM. The only
thing is that the numbers are different, but
today people like to keep their professional

and personal numbers separate.
Another service that is being delayed is
3G rollout. How will it affect the consumer
experience? Will 3G services be affordable?
The biggest roadblock is that the 3G spectrum
has not been allocated, but the infrastructure
for 3G is ready. The rural population in India
is not asking for too many data services, but
in metros, a section of the population
is focussed on it. Initially, operators will
use 3G networks to fix their voice problem
and then they will start building other
VAS services. Well, if you expect 3G services
to be available at today's voice tariffs then that
will not be possible. The point is that when
you have 3G services, you lose track of how
much data are you consuming leading to high
bills. One way is to offer unlimited packs,
which is not a sustainable business model.
As with this everyone will be online
leading to network congestion, so pricing has
to be established for targeted and segmented
market, as everyone will not want every
service. Initially, there would be early adopters
and others would wait for services to become
44"MYMOBILE AUG 15 to SEP 14 2010
more economic as the volume picks up.
How will the rural areas be benefited by 3G
services? 3G in rural areas will be adopted
only when the pricing is economic. Now one
needs to understand that it's no longer our
economics that is dividing the choice and
there has got to be an element of national
subsidy because it's in the national interest.
Today 60 per cent people do not have a bank
account, which is not in national interest.
Government has some national objectives,
the fulfilment of which entails these services
being available at a subsidized rate. But this
subsidy should be based on transparent
norms and principles that are sustained by
good economic theory.
Recently, COAI was in the eye of a con-
troversy because Tata Teleservices had
resigned from its membership amidst vari-
ous accusations. Do you see it as a dent in
COAI's image as a widely accepted operator
association? For one thing, this type of inci-
dent has happened before and we have taken
care of the issue. It was basically a conflict
of interest for the operator, which is also a
member of AUSPI whom we have sued on the
CDMA issue. However, we don't agree with
the operator's assessments. Our members
have faith in us and more are joining in the
coming days, making us even stronger and
more effective.
A number of new operators are entering
Content has never been the Indian market, how many of them do
you think will be able to sustain in India?
the major part of the The competition in India is very stiff and
the prices are ruling at rock bottom. None of
earlier phase of COAI, the new operators are in a position to play
the low tariff game for getting new subscrib-
where the organisation ers. Mainly because they have found that the
big guys can always match them in reducing
was focused on prices. So, I don't see them causing too much
of turbulence, but it's a tough road ahead
regulatory issues, because they have to roll out a network to
acquire subscribers and sustain them which is
network issues, QoS a difficult task.
issues and litigations What should a consumer expect from the
telecommunication industry in the coming
around various matters. days? We will continue to drive voice penetra-
tion in the rural market because that's where
But now we have to the opportunity is. We will also start seeing
3G and broadband rollout and the government
start looking at content, will get more involved. It is also expected that
the two giants, BSNL and RIL will become
which is put through our more active. So the customer should expect
great things in terms of choice, as well as in
networks terms of types of services. •
sonia@mymobiie.co.in

I
n the battle of smartphones, Samsung is
leaving no stone unturned to attract the
consumers to its fold. The latest addition
to its already acclaimed line-up of touch-
screen devices is Samsung Star Superb, which
has now been christened by many as the bud-
get iPhone.
Weighting just 95 grams. Star Superb
packs a 3 inch resistive touchscreen with
enhanced UI optimized for better touch input.
The Star Superb is basically the result of
a union between Corby's design and Samsung
Star's features. The classy smartphone fea-
tures a 5.0 megapixel camera with flash, auto-
focus, face recognition capability and advance
shake reduction technology to ensure clarity
and sharpness of images.
On the connectivity front, the phone sup-
ports GPRS EDGE and WiFi. However it lacks
3G capability. Samsung Star Superb seems to
be a pretty decent smartphone; something
that is eminently suitable for those who are
looking for excellent features in a lower price
band.
The handset is available in India for
approximately Rs. 9,000. •
46"MYMOBILE AUG 15 to SEP 14 2010
N O K I A X6 Go
Muzik...
N
okia's X6 has already made lot
of musical waves in the 32GB
and 16GB avatars, and now the
company has unleashed its 8GB model.
The phone is powered an ARM 11
434MHz CPU and runs on Symbian S60
v5 operating system. The handset boasts
a 3.2 inch capacitive finger touch inter-
ace with a resolution of 360x640 pixels.
X6 sports a 5.0 megapixel camera
is loaded with features such as auto
us, LED flash with 4x digital zoom.
The entertainment powerhouse can play
35 hours of music and 4 hours of video
inuously, while supporting all popular
music formats with 8GB of on-board
In addition, the phone has stereo
and 3.5 mm audio .
connectivity, the device supports EDGE,
Bluetooth, micro USB and 3G-HSDPA
about 3.6 Mbps.
] GB model of Nokia X6 is available in th
Indian market for approximately Rs. 14,200. •
M A G I C O N QT-11A
Class Act
A
ll of us have become used to see-
ing QWERTY handsets launched by
the Indian brands that turned to be
too clunky and difficult to use. However,
now the desi brigade of handset makers has
finally turned a new leaf and have started
to come up with sleek and stylish models,
which are loaded with interesting features.
There is the QJ11 from the ensemble of
Magicon that wows you with its class
QWERTY act. The phone's front panel has
2.2 inch TFT screen, followed by a physical
QWERTY keypad.
Apart from the looks, the phone is also
loaded with the good multimedia features.
It has a VGA camera with flashlight. It also
supports video recording in AVI, 3GP and
MP4 formats. For music aficionados, it has
also got a music player, which supports
all popular audio formats and FM radio.
Connectivity options include GPRS and
Bluetooth. The memory can be expanded
up to 8 GB through the microSD card. The
phone is available in two colours and it costs
approximately Rs 3,200. •
team@mymobile.co.in
 SAMSUNG WAVE 2
PRO The wave becomes
pro with a QWERTY

N
ames can be deceptive. Case in point is the
Samsung Wave 2 Pro, which shares its name
with the highly popular Samsung Wave, but it
is not exactly the successor to the Wave lineup. The
handset features a 3.2" TFT touchscreen of WQVGA
resolution, and that is a notch lowering of standards
from the super AMOLED screen, the original Wave
boasts of.
One huge bonus of the Samsung Wave 2 Pro is its
physical QWERTY keypad, which enables users to type
more easily. The device runs on Samsung's homegrown
BADA operating system. Features like SMS, MMS,
Email, Push Email, IM and RSS go a long way in mak-
ing Wave 2 Pro attractive for corporate consumers.
The phone comes with a 3.0 megapixel camera with
maximum resolution of 2048x1536 pixels. However, it
lacks flash. Connectivity options include GPRS/EDGE,
WiFi and Bluetooth. The handset features 80MB of
internal memory, which can be expanded up to 16 GB
by using microSD card.
Samsung Wave Pro 2 is expected to be available in
India by the end of this year. •

NOKIA X2 X Factor
on the rise

T
he X Series of handsets manufactured
by the Finnish telecom giant, Nokia,
have just got a new addition - the Nokia
X2. The handset is a no frills bar form factor.
It weighs just 81 grams and has a 2.2-inch TFT
QVGA screen with maximum resolution of 320
x 240 pixels. The screen is relatively smaller
when compared to that in Nokia X3 and X6.
The device runs on Nokia's S40 operating
system. The X2 boasts of a 5.0 megapixel cam-
era with LED Flash. It can capture pictures at a
maximum resolution of 2592 x 1544 pixels. The
camera features include full focus, 4x digital
zoom and self-timer.
On the multimedia front, the phone sup-
ports MP3, WMA, AAC, eAAC, eAAC+ audio
formats and video formats like MPEG-4, H.263
and H.264. The handset is GPRS/EDGE enabled
and is also equipped with Bluetooth v2.0.
Internal memory is capped at 48 MB, which
can be expanded up to 8GB through microSD.
Nokia X2 is likely to be available in India by
end of 2010. • team@mymobile.co.in

AUG 15 to SEP 14 2010 MYMOBILE!47

M m t e S t
Intex IN6633
High speed rush for
everyone
Intex Outlook
The Intex IN6633 is a dual SIM QWERTY
device that comes with WiFi functionality.
The front panel of the phone has a large 2.3
inch screen, which is followed by a QWERTY
keypad that somehow does not feel very com-
fortable. On the left of the circular D-pad are
the soft keys (menu), call button, home and
calendar buttons. The right side of the D-pad
has the soft keys (contacts), phone book
menu, message and call end/power buttons.
The four-way navigation D-pad also works
as a shortcut button for functions like the
video player and shortcut menu list. The left
spine of the phone has the charging cum data
transfer port. On the right side are the volume
rocker and the camera button. On the top is
the 3.5mm jack for handsfree and to the right
of the jack there is the external antenna for
FM radio. The back of the phone has a pop up
battery cover.
Inside The Box
The IN6633 comes with a 2.0-megapixel cam-
era and a flash. The camera quality is pretty
good compared to other devices in the same
VERDICT
LOOKS
* * * * * * * * * *
FEATURES
* * * * * * * * * *
PERFORMANCE
• * • * • * * • • • *
EASE OF USE
* * * * * * * * * *
VALUE FOR MONEY
* * * * - * * * * * * T a l k t i m e / S t a n d b y (upto, hrs) |
78%
48 " MYMOBILE AUG 15 to SEP 14 2010
•*• 59 m m
• WiFi
• 2.0-megapixel camera with flash
C a m e r a | 2.0MP
Memory | 78KB, microSD
Bluetooth/ Wi-Fi | Yes/No
Others | Music Player,
FM Radio w ^
W Frequency |
™ GSM 900/1800
f Size | 111 x 59 x 11.5 mm
Weight 1110 grams
Battery | Li-ion, 1300 mAh
P h o n e b o o k c a p a c i t y 11000
Screen | 65,536 colours
GPRS/3G | Yes/No
Price (in RS)
4.500
TV pWone colw>
wi'-Hv WYfi o&pAbrirKj
bo offer Wi^W t>-peed
Internet
range. The flash helps out a
little bit in the indoor shooting.
The video recording capabilities
of the phone is also decent. The
videos are recorded in 3GP and MP4
formats. Playback is in the same format.
A basic level photo editor is capable of
executing cropping and fit to screen com-
mands. The music feature of the phone is
again simple and user friendly. The sound
quality is very good while listening to music
and FM radio, which comes with an external
antenna, which gives a better reception.
On Call
The IN6633 is a dual SIM device, but it comes
with a single call button. There is a com-
mon phonebook, but each contact is marked
according to the SIMs. During an ongoing call
on one SIM the other appears switched olf.
The set up of WiFi is pretty complex and it
took us some time to configure it.
The inclusion of some SNS apps
(Facebook, Nimbuzz and eBuddy) and a
dedicated browser UCWEB is a welcome
Ik addition. They are quite simple to access
and easily integrated, based on the GPRS.
However, with WiFi it took us some
4/260 time to get these apps up and running.
The battery performance of the phone is
good and it lasted us a good three days.
Alternatively
The Intex IN6633 comes with a price tag of
Rs 4,500. An alternative can be the Micromax
Q7 WiFi costing Rs 4,800 . •
team@mymobile.co.in
For a detailed review visit www.mymobile.co.in

i5 Mantra A
compact device
with rich features
First Looks
The i5 Mantra, turns out to be a petite hand-
set, incorporated with an impressive set of
features. There is a 2.2-inch TFT screen,
which is separated from the control keys
below by a shiny metal band running across
the phone horizontally. Despite being a dual
SIM handset, the phone has only one calling
key, which is default for SIM 1. The menu key
doubles up as the SIM 2 calling key, when
both the SIMs are in use. The phone can sup-
port 2 GSM SIMs simultaneously.
The D-Pad is highlighted by an azure
coloured ring. The four direction keys around
the D-pad can be customized with shortcuts
of your choice. On the right hand side we
have the call end key and the Contacts key,
which also acts as back key while navigating
through the menu. The bottom of the right
spine carries the charging port cum head-
phone slot. The back carries a VGA camera
besides the self-mirror and loudspeaker grill.
The alphanumeric keys are quite
responsive and pretty comfortable to use.
Multimedia
The phone features a VGA camera with
maximum resolution of 640x480 pixels. The
picture quality can be set to low, normal or
high. You can also set delay timer or continu-
ous shot mode to click your pictures. The
image settings are further divided into vari-
ous scene modes, white balance and effect
settings. We found the image quality to be in
line with normal VGA standards. The phone
also features a video recorder, You can also
tinker with video quality and effect settings
in video capture mode. The up and down
keys in the D-Pad can be used as
a zoom tool and the left and
right keys can be employed
for setting the exposure
value. You can also
C a m e r a | VGA
Memory | 742KB, microSD
change the image and
Bluetooth/Wi-Fi | Yes/No
effect setting, while
Others I Music Player,
shooting the videos,
Video recording
through the numpad 1
and 2 keys respectively.
The device comes with mm t
inbuilt audio player and an ^^^Bfcsi,,
FM radio, which can be run in
the background. The audio quality through
the loudspeaker is a bit low, but good through
headphones. Up to 9 channels can be set in
iiju/7?test
• Dual GSM SIMs
TWe I outfc-pflker
• VGA camera of -Ha? -phone
4cce-ptoli> •sound
tjufllify
ing the WAP. The phone also has
a Bluetooth, but it lacks A2DP.
Both the GPRS and Bluetooth
function smoothly. Other basic
productivity related tools like
calendar, calculator, currency
converter, e-book reader, alarm
and world clock are also present.
On the games front, you have
j Mahjong and puzzle preinstalled
in the games folder. It is also
possible for you to download
and install more games from the
links specified in the games
folder. The phone supports
English, French and Hindi languag-
es. The 1000 mAh battery gives decent bat-
tery backup and can last up to one and a half
day, if you are indulging in moderate usage.
Alternatively
The Mantra 15 priced at Rs 3,590. Other
options can be Intex IN4470 for Rs 2,990. •
team@mymobile.co.in
>• 45.5 mm For a detailed review visit www.mymobile.co.in
FM radio but the reception could have been
better. Volume controlled using 2 and 8 keys
in both FM radio and the audio player. On
VERDICT
the connectivity front, the handset is WAP/'
GPRS enabled. The WAP settings come pre-
installed for major telecom operators, so you
just need to insert your SIM and start brows- LOOKS
FEATURES
Price (in Rs)
3,590 PERFORMANCE
EASE OF USE
Frequency
GSM 900/1800
VALUE FOR MONEY
Size 1106 X 45.5 X 15.5 mm
Weight | 85 grams
Talktime/Standby(upto, hrs) | 4/180
Battery | Li-ion, 1000 mAh
P h o n e b o o k c a p a c i t y 11000
Screen | 261,144 colours
GPRS/3G | Yes/No
AUG 15 to SEP 14 2010 MYMOBILE ! 49
 test
Lemon iQ 707 -*• 61.5 mm • Opera mini and Nimbuzz apps
Connectivity all the • 3.2-megapixel camera
way houses the 3.2-megapixel camera and above
it is the LED flash. The top of the phone-
Sweet Lemon has the power button; on the right spine is
The Lemon iQ_707 is the latest dual SIM the charging cum data port and hands-free
dcvice, incorporating a trackball and a as well. The left spine of the phone has the
QWERTY keypad. The phone comes with volume rocker and the expansion slot.
a large 2.2-inch screen and looks quite
elegant on the front. Below the screen is Sliced Up
the D-pad, which has multiple buttons On the aspect of multimedia features, the
including a dedicated button Lemon iQ 707 is capable of giving a decent
for music on the left and for performance. The 3.2-megapixel camera is
camera on the right. On the good. The pictures are clear, but could have
left side of the trackball, been better. The flash is also not that effi-
are three buttons, cient. However, the video recording turns
these are the SIM1 out to be crisp and the camera performs
and SIM2 calling better than we expected. We can record
buttons and the video in MP4 and 3GP format. The play-
shortcut button. On back supports one extra file format- AVI.
the right side are the The music player is capable of dishing
message, back and the out decent sound quality. The interface is
call end button. The glossy also simple and user friendly. There is a
black backside of the phone FM radio, which offers the facility of sched-
ule recording. The phone's loudspeaker
also gives out pleasant music quality.

WHM^A-pt«l MtlflAjr-A iQ Managed

b i. rAn'-K) iVt -tte The iQ_707's connectivity options
eminent include GPRS and Bluetooth.. The GPRS
connectivity is really good with quick con-
on -Hie nectivity from both the SIM cards. You can
Qi/JgRTV keypad in choose from which SIM you wish to browse
i. hftrd fa -presi the Internet. The phone book is combined,
but the contacts are marked accordingly. As
VERDICT for the message and call records, the data are
managed separately. The phone comes pre-
LOOKS loaded with plethora of apps, like Facebook,
• • Camera | 3.2MP Twitter, MSN chat, Opera mini and Nimbuzz.
Memory 120MB, microSD So now you can stay connected all the time.
FEATURES
Bluetooth/Wi-Fi | Yes/No It also comes with an answering machine
• •
Others FM radio, Music j feature.
PERFORMANCE player Overall the phone gives a decent perfor-
T^T ifcf "A" ^ ^T T^T ^T * mance. However, the island type keypad is a
fT Frequency | bit hard for pressing. The battery life is quite
EASE OF USE GSM 900/1800 good and the power lasted us for almost two
• . * • * • * • f Size 1111.9 X 61.5 X 11.9 mm days. During this period we made exten-
Weight | 96 grams sive use of the phone - listening to music.
VALUE FOR MONEY
T a l k t i m e / S t a n d b y (Upto, hrs) | 4.5/240 browsing the net and making calls for
* • • * * almost 2.3 hours a day.
Battery | Li-ion, 1100 mAh

78%
Phonebook capacity 13000
Alternatively
Screen | 262,144 colours The Lemon iQ707 is priced at Rs 4,499. An
Yes/No alternative can be the Mieromax Q_7 WiFI for
Rs 4,800 •
team@mymobile.co.in
For a detailed review visit www.mymobile.co.in

50"MYMOBILE AUG 15 to SEP 14 2010

 burntBSt

Zen M25 Fully

charged!
High Voltage
Zen M25 is one of the latest mobile from the
company which now targets the entry level
audience with a good music feature and long
battery life. The M25 comes with a large 2.4-
inch screen, which is capable of delivering a
clear and crisp visual. The front panel car-
ries a brushed-metallic finish and it features
spaciously arranged island type keys. Below
the screen is the four way navigation D-pad,
which acts as a shortcut keys to some of the
functions like - inbox, write message, music
player and games. On the left of the D-pad are
the call button and a left soft key which opens The data connec-
up the menu. On the right side of the D-pad tivity is fast and brows-
ing is also pretty smooth.
The phone lacks any kind of
• 72 days standby time SNS pre-integration.
The battery performance of the
• 1.3-megapixel camera phone is unbeatable, undoubtedly bet-
ter than almost every device in this price
are the call end/power button and the right range.
soft key, which open the contacts. The spine
of the phone is incorporated with the 3.5mm Alternatively
jack and charging cum data port. The back The Zen M25 comes with a price tag of Rs
panel with a cool wooden finish sports a 1.3- ->- 51 m m -<- 3,400. An alternative can be the Airfone AF50
megapixel camera, with loudspeaker next to for Rs 3,499. •
it. The age old design for the back cover-cum- reception is quite good. However, the phone team@mymobile.co.in
battery is again seen on this bulky M25. lacks FM recording/schedule recording. For a detailed review visit www.mymobile.co.in

Multimedia Unfolding Zen Management

It might come as a surprise, but the 1.3-mega- The phone comes with a dual SIM, but with
pixel camera in the M25 is capable of giving a single calling button for both. While mak-
good quality pictures. The picture quality ing any call, you get a pop up option through

WEiPICT
that you get in M25 is sharper and it has less which you can select from which SIM the call
visible noise. However, the lack of flash is a has to be initiated. The contact, messages and
minus when you are using the camera in an call records for both the SIMs are also man-
indoor environment. aged separately. LOOKS
There are few settings like effects, images,
white balance, scene modes, etc. The cam-
era screen, by default rotates to Price (in Rs) FEATURES
landscape mode, when the
resolution is set at maxi-
mum. As for the video
recording it uses a VGA
,
m Camera 11.3MP
Memory | No, microSD
3,400 PERFORMANCE

resolution and gives a Bluetooth/Wi-Fi | Yes/No Frequency | EASE OF USE

decent video quality.
Others | Music Player, GSM 900/1800
Video playback is really
FM radio Size 1113x51 x 15.5 mm VALUE FOR MONEY
good as it support all
common formats, like • i f Weight 1124 grams * * * if * * * * * *
Talktime/Standby(upto, hrs) |

80%
3GP and MP4. You can
certainly expect a good musi- 1840/1700
cal experience from this device. Battery | Li-ion 2500 mAh
The loudspeaker gives a very clear sound, P h o n e b o o k c a p a c i t y 11000
which will soothe your ears. We didn't notice
Screen | 262,144 colours
any distortion during our test. The FM signal
GPRS/3G | Yes/No

AUG 15 to SEP 14 2010 MYMOBILE!51

bumtfiSt

MAGICON MG
5800 Touchscreen
offering at
affordable price

C4lWvh -plfeed
t>fek fc-ce-pttble
-po-ture cjUi)ili-K|

>-54.6 mm-<

Magic On
The Magieon MG 5800 is a feature rich phone
manufactured by an Indian company. The
phone exudes a rather elite look and it boasts
of a 3.2 inch TFT touchscreen with resolution
of 240x400 pixels. The presence of an accel-
erometer ensures that the screen rotates in
accordance to the orientation of the handset.
Below the touchscreen are the three hard
keys - namely call button, back button and
call end/power button. Other than these hard
keys, there are three touch keys on the home-
screen namely the menu key, keypad and the

JF

52"MYMOBILE AUG 15 to SEP 14 2010

contact list key. You can also type messages
here by pressing the SMS button in the sub
menu. The 'name' touch key opens the contact
list. The front of the phone has sleek metal
finish with a metal strip running around the
spine of the handset. The left spine carries
the volume rocker, which also doubles up as
the scroll key. The right spine has the 2.5 mm
audio jack, USB cum charging port and cam-
era shortcut key. The device's back is pretty
plain, with only a 2.0 megapixel camera and
the loudspeaker grill mounted on the upper
half of the body.
• Dual SIM
• Touchscreen with accelerometer
• 2.0-megapixel camera
• FM radio
The phone is comfortable to hold and all
the buttons are easy to use, hence you can
operate the phone with one hand. However,
using fingers to navigate through the resistive
touchscreen is a pain and lack of a stylus is a
big problem. The device has 3 different menu
screens, which are embellished with icons of
various applications. You can switch between
these either by swiping across the screen or
through the 3 dots given below the icons. On
opening the menu screen, 4 shortcut keys for
dial pad, notepad, camera and for writing SMS
are displayed at the bottom.
C a m e r a 12.0 MP
Memory | 58.5,microSD
Bluetooth/ Wi-Fi | Yes/No
Others | FM radio, eBook reader
Image editor
Frequency |
r GSM 850/900
at Size 1105.6 x 54.6 x 15 mm
' Weight 1132 grams
j T a l k t i m e / S t a n d b y (Upto, hrs) | 5/168
1 Battery | Li-ion, 1050 mAh
P h o n e b o o k capacity 11000
Screen | 262,144 colours
GPRS/36 | Yes/No
Price (in RS)
,000
Multimedia
Muse
The MG5800 comes with a 2.0-
megapixel camera without flash. The
image quality was decent. The maximum
resolution you can have is 1600x1200 pixels.
The image quality can be set as low, normal
or good. Depending upon free space in your
memory card. Other functions include effect
settings and scene mode, which can be set to
auto or night mode, as per your requirements.
The video recorder can record the videos in stopwatch, an e-book reader, slideshow, calcu-
MPEG4 and H.263 formats. The performance lator, voice recorder, calendar, alarm and world
of video recorder could have been better. clock. Connectivity options include GPRS,
The phone also includes an image edi- USB and Bluetooth with A2DP support.
tor, with which you can add some really cool MG5800 has an internal memory of 58.5
effects to the pictures. The image editor lets MB, which can be further expanded up to
you resize and crop images, add frames, and 16GB by employing a microSD card. The juice
icons to your pictures. You can also add your is provided by a 1050 mAh standard battery,
own customized doodles to them through the which can last up to one and a half day of
doodle tool to bring in some homemade fun average calling and Internet usage.
quotient to your pictures.
The phone also features an audio player Alternatively
and FM radio. The audio quality through the The magicon MG5800 is priced at Rs 5,000.
headphones is good and through loudspeakers other phone that you can consider is Movil
is ok. However, the signal reception in the FM MT1 for Rs 5,500. •
radio needs more work and we were not able team@mymobile.co.in
to auto scan the FM channels even in open For a detailed review visit www.mymobile.co.in
spaces. Manual feeding of the FM stations is
also possible, but then what is the use of auto
scanning! You can store up to 15-radio stations.
FM recording is also possible in AMR, AWB
and WAV formats, though there is no provi-
sion for scheduled recording. Speaking of the
VERDICT
audio player, the handset supports all popular
audio formats. Equalizer settings and bass LOOKS
effects are also present. Both the audio player
and FM can be played in the background. FEATURES
The video player supports AVI, 3GP,
MP4, RMVB and FLV formats.
PERFORMANCE
• • • • • • • • • •
Apps Galore
Magicon MG5800 has an EASE OF USE
inbuilt web browser WAP settings
for major telecom operators also
come pre-configured. SNS applica- VALUE FOR MONEY
tions like eBuddy and Opera Mini
are supported, but the handset may
freeze sometimes while starting or
exiting the applications. By going to I
the inbox menu you can manually con-
figure email accounts. However, presence
of a dedicated push mail service would have
been more desirable. Other goodies include,
AUG 15 to SEP 14 2010 MYMOBILE !53
bumtfiSt
LG COOKIE CDMA Delight
ZIP CDMA High
When it comes to CDMA phones, the sub-
scribers today have very limited choice. The
matters become worse when one is looking for
speed great a multimedia phone compatible with CDMA
interface networks. The newly launched LG LG510
comes as a respite for the phone parched
CDMA users in India today. The phone runs
on Qualcomm developed Brew operating sys-
tem and works pretty smooth.
The phone has a 3.0-inch screen, which is
a capacitive touchscreen. On the front panel,
below the screen there are three hard buttons
namely - call, back and call end/power. The
Th<? cAWiVfy
tA\\—m<x
iSAd f>fck
•plfc-ed
Mow -Ike
•yorsm
54 " MYMOBILE AUG 15 to SEP 14 2010
•
left spine of the phone has the multi-purpose
port for data connectivity, charging, hands free
port and volume rocker. We would have loved
to sec a 3.5 mm jack on the phone. On the
right spine are the microSD card slot, screen
lock button and the camera shutter release key.
The edge of the bottom right spine holds the
phone's stylus. The back of the phone has the
2.0-megapixel camera with fixed focus.
The Widget Phone
Like the other devices in the Cookie series,
this phone also comes with an intuitive and
interesting interface, which is quite smooth.
• Highspeed
Internet at
3.1Mbps
• Dedicated SNS
apps
• FM radio
• 2.0-megapixel
camera
r
However, the sensitivity of the screen could do Stay Connected
wmmzMM

with some improvement. There are two stand-
by homescreens - the widget screen and Hello
UI screen. On both the homescreens, you have
four main features namely - dial pad, phone-
book, message and menu. The main menu of
the phone is also divided into communication,
entertainment, utilities and settings.
These two homescreens have a different
purpose. The widget screen is capable of
bringing all the widgets of the phone no your
fingertips. It holds all the social network apps
and can be used to drag and drop on to the
homescreen from the widget tool bar. On the
Hello UI, there is the phonebook, with a quick
dial for up to eight contacts.
The phone comes with four different input
modes - keyboard, continuous, screen and
keypad mode. You can switch between them
as per your convenience. The Cookie ZIP's
handwriting recognition is quite accurate
and impressive. For input the device also
offers a QWERTY keypad as well as alphanu-
meric keypad as input options. However, the
QWERTY keypad cannot be used in landscape
mode.
Zip Apps and Multimedia
The Zip comes fully loaded with social net-
working apps like Faccbook, MySpace, Twitter
and Orkut. All these apps can be accessed
easily and the phone also features Panchang
application that helps you with information
about your future. You can
The phone comes with a 2.0-megapixel
camera, which is capable of giving good
results without flash. The pictures are quite
clear and but with little noise level. The out-
door performance of the camera is very good,
as compared to indoor shoot using night
mode. Just like other devices in the Cookie
series, the ZIP also comes with very basic
effects and editing options.
The camera has four colour effects, with
quality settings like superfine,
fine and normal. The video
duration can be adjusted
accordingly - in MMS C a m e r a | 2.0 MP
mode the length is
Memory | 72MB, microSD
limited to a few min-
Bluetooth/ Wi-Fi | Yes/No
utes, and in normal
mode the video can Others | Facebook,
be recorded, as long as Orkut, MySpace
there is enough storage
f MySpace, Twitter and Orkut. Being a CDMA
g device the phone has an additional advantage
g of high speed internet connectivity. This
^ makes Internet browsing and SNS activity
'v
- > - 55.4 m m -<-
the loudspeaker and impressive through the
headphones.
The music interface is quite simple and
user friendly and we didn't find any change
from the other Cookies. The player allows
you to select and set the equalizer based on
classifications such as - classic, jazz, pop, rock
and concert hall. Like the Cookie Plus, the Zip
comes without a wireless FM and you will
need to plug-in the hands-free into the phone
to get the radio signal. The radio reception of
the device is also impressive.
Price (in RS)
8,000
Frequency |
EVDO Rev.A
Size 1107 x 55.4 x 11.9mm
Weight | 90 grams
The ZIP comes with connectivity options
include data and Bluetooth, but without WiFi.
The data connectivity is really good and
Bluetooth data transfer speed is also pretty
decent. The phone boasts of a dedicated
SNS application, which keeps you connected
anytime, anywhere. SNS includes Facebook,
pretty quick and convenient. The browser
of the phone could be used in the landscape
mode giving a better user experience.
Lastly the phone has a very decent perfor-
mance from connectivity to multimedia but
we believe more juice would have done well
to the phone's overall performance. The full
charge battery lasts only a little longer than
a day, just as in the case of Cookie Fresh and
Plus. During this duration of time we used
the ZIP for browsing the Internet, listen-
ing to music, FM, and we also took pictures.
Maximum time was spent on browsing.
Alternative
The Cookie ZIP is priced at Rupees. 8,000.
Another alternative can be the. Samsung
Corby TV for Rs 10,400 •
team@mymobile.co.in
For a detailed review visit www.inymohile.eo.in
VERDICT
LOOKS
FEATURES
PERFORMANCE
EASE OF USE
VALUE FOR MONEY

80%
space. The Cookie also Talktime/Standby <upto, hrs) | 5/150
features editing options for Battery | Li-ion, 900 mAh
pictures and video.
P h o n e b o o k c a p a c i t y | 1000
The Zip, just like all the other
Screen | 262,144 colours
Cookies, comes with a music player and FM
radio, but it lacks the 3.5mm jack. The sound GPRS/3G | Yes/No
quality of the device is acceptable through

AUG 15 to SEP 14 2010 MYMOBILE ! 55

burntBSt
SONY ERICSSON
ZYLO The latest
in the segment of
affordable music
phones
Zylo-Phone
When it comes to phones with music
capabilities, Sony Ericsson devices are
considered to be among the best. And
the latest offering from the brand in this
segment is Zylo. This is a compact slider
phone, but it is by no way slim. The one
that we had for our test was Jazz Black
in colour. The model also comes in two
other options - Cha Cha Silver and Swing
Pink. The body is completely configured
from plastic, but due to its rubber finish,
it turns out to be scratch-resistant. The
front panel has a 2.8-inch screen, and
below it is the control key cluster with
two thin soft keys for media and search.
At the centre is the circular D-pad
with a centre key, which gives access
to the menu and also doubles up as lay/
pause key. On the left of the D-pad is the
calling key and task manager key and on
the right is the call end and clear key.
Sliding the panel up reveals an alphanu-
meric keypad with slim and comfortable
keys. The left panel has the charging cum
headphone slot. However, we definitely
expected a 3.5 mm jack for headphones.
The right panel has a volume rocker and a
small key, which gives access to the music
40"MYMOBILE AUG 15 to SEP 14 2010
3.0-megapixel
camera
Facebook,
YouTube and
Google Maps
pre-loaded
Play Now and
Track ID
Email support
player and also doubles up as a shutter
release key in the camera function.
Musical Magic
The phone comes with Walkman Player.
Out here the songs can be sorted in
the categories like - artists, albums and
genres. The sound quality through the
loudspeaker is decent, and it is much bet-
ter through the headphones. Equalizer
options include various pre-sets and you
can also do manual equalizer settings. It
also comes with enhancement features
like stereo widening. The incorporation
of the SenseMe feature allows you to
segregate songs into four different moods,
but for that you need to transfer music
through the phone's PC software. The
music player can be used in both portrait
and landscape mode. It also has a FM
radio with RDS support. You can also use
TrackID feature to recognize the songs
playing on the radio station. The radio
reception is good and so is the sound
quality.
More Fun
Apart from music, the device also has a
good set of utility features. For
starters, the browsing on the device is a good
experience. You can zoom in and out of a
web page and browse both in landscape and
portrait mode. Apart from that, the device
also comes with Facebook application where
you can update status, send comment, upload
pictures, etc. The Facebook messages can be
directly accessed through the message tab of
the phone. Speaking of messaging, the phone
TH<? c-oM+ro I ke\p
has support for all popular Email clients like
of lV\e V—pad 4b o
POP3 and IMAP4. You are allowed to set up
work to \Mui>io
to four Email accounts. Furthermore, you
can only save and forward document and
coMtrob
attachments. As far as the applications go,
the device incorporate a wide range of them
to keep you engaged. YouTube lets you watch
videos online, then there is a CheckBook that
enables you to keep tab on your account bal-
ance, income and expenditure. Other interest-
ing applications include, Accuweather and vbluMe rocker
Neoreader. h placed on the
n^ht t>-pne
The 3.0-megapixel camera present on the
device is capable of giving a decent picture
quality outdoors. However, we really wanted
to see a flash with the camera. Your can take
pictures in panorama and burst shots and also
use night mode. There is also an option of self-
timer and of adjusting white balance, while
also adding colour effects. Using AGPS, the
pictures can be geo-tagged and seen directly Tim^ ke\j ffvat? icce^
on Google Maps, which are also preloaded on h +We \MUi>lCy piftyer
the device. There is a secondary camera for And Abo doubles up At*
video calling. The positions of our pictures A t>Wutter relefce ke^
when seen on the map were pretty accurate.
Videos can be shot in night mode as well as
for MMS. These cannot be geo-tagged, but
you can adjust white balance and add colour

' C a m e r a f 3.2 MP
Memory 1260MB/microSD
Bluetooth/ Wi-Fi | Yes/No
Others | FM radio with RDS,
google maps
Frequency |
IpT GSM 850/900/1800/1900
Size 1103 x 52 x 16 mm
f • Weight 1115 grams
Talktime/Standby (upto, hrs) |
Battery | Li-ion, 920 mAh
Phonebook capacity | 2000
Screen | 65,536 colours
- GPRS/3G | Yes/Yes
Price (in RS)
VERDICT
effects to them. While pictures can be shared
LOOKS
through Facebook, videos can be directly
uploaded to YouTube. Videos are recorded in
VGA resolution @ 24 FPS. FEATURES
The phone can support up to 32 GB
of expandable memory. The battery
backup turns out to be really good. PERFORMANCE
W-. One full charge easily surpassed a
day's threshold with normal call-
EASE OF USE
4/339 music. Even at very
low battery levels it kept going on
* * * * i<r t * *
for an hour or so with some inter- VALUE FOR MONEY
mittent calling.
Alternatively
The Zylo costs Rs 8,300. Other phone
from the music category is Nokia X3 for

8,300
Rs 6,700. •
team@mymobile.co.in
For a detailed review visit www.mymobile.co.in

AUG 15 to SEP 14 2010 MYMOBILE!57


The right device to
keep you connected
and socially active
Fresh Arrival
The LG Cookie Plus comes with the feel of
finely modulated plastic about it. lire test
unit we received from LG, turned out to be
whitish, with a silvery hue to it. But on the
whole this series of phones offer users the
facility of choosing between models embel-
lished in many colours. The front panel in the
phone has a 3.0-inch resistive touchscreen
with three main buttons below it - call button,
multitask key and the call end/power button.
Above the screen is the earpiece, which also
doubles as the loudspeaker; next to it is the
secondary camera for video calling. On the
right spine there are the volume rocker and
the USB port for charging and data transfer. At
the bottom of the right spine is the dedicated
camera button. The top of the phone has the
3.5 mm jack and the phone lock. At the back of
the phone, there lies the 3.0-megapixel
camera. The Plus has the memory card slot
inside the battery cover and it comes with a
2GB memory card.
52.5 m m •*•
58"MYMOBILE AUG 15 to SEP 14 2010
LG COOKIE PLUS
'xcoiAd&ry video
i enAble-s
video dlliV^, iv\d
e>elf -poHrti't
UVe 'x^xhrc
screw lefe
i f f ^our
colftfoob AUd
COlMlMUHlcJi—
•h'on in
Sweet Interface
The Cookie Plus boasts of an interesting
UI, which looks good and offers a smooth
performance in most aspects. However,
things would have been better if the sensi-
tivity of the screen could be improved. The
homescreen has four main features - dial pad,
phonebook, message and menu. The main
menu of the phone is also divided into com-
munication, entertainment, utilities and
settings.
Users have the option of going in for three
types of homescreens - widget, speed dial and
Live Square. Each one of them can be person-
alised. The animated wallpapers come with
three sections where you can place the wid-
gets. All you need to do is tap on the widget
button of that homescreen and drag and drop
them to the desired section. The Cookie Plus
handwriting recognition is quite accurate and
impressive. It also features an accelerometer,
which is also very responsive and comes with
a good QWERTY keypad.
Adding Entertainment
The 3.0-megapixel camera at the back of
the phone gives good results, but the lack
of flash is nagging, especially when you
are taking night shots. Overall, camera
performance in an outdoor environment
is reasonably good. The camera comes
with some basic effects and editing
options. At the front we have a VGA cam-
era for video calling, ft can also be used
to take a self-portrait. Both the cameras
offer colour effects and quality settings -
superfine, fine and normal settings. The
video duration can be adjusted to suit
user requirements; in MMS mode it is
limited to a few minutes, and in normal
mode, the video can be recorded as long
• 3G enabled
• NoWiFi
• Secondary camera for video
calling
• Dedicated SNS apps
as there is enough storage space. The
Cookie also features editing software
for pictures and videos. The Muvee
Studio, the dedicated movie editor and
creator that we saw in the Cookie Fresh,
is also available in the Plus without any
extra feature. The Muvee Studio will
also allow you to create a video from
the still pictures/clips taken from the
camera and you can also add audio to the
movies you create. The Cookie Plus comes
with a music player and FM radio. The sound
quality of the device is acceptable through the
loudspeaker and impressive through the head-
phones. The music interface is quite simple
and user friendly and we didn't find any
change from the Fresh version. The player
allows you to select and set the
equalizer based on classifica
tions such as - classic, jazz,
pop, rock and concert
hall. The music player
has been enabled to
C a m e r a | 3.0 MP
Memory | 30MB, microSD
7,900
there is no WiFi. However, the presence of a
3G capabilities is quite welcome. The GPRS
connectivity is really good and Bluetooth
data transfer speed is also pretty decent. The
Fresh also features anti-theft mobile tracker
to keep track of your phone in case it is lost
or stolen. Just like the Fresh, Cookie Plus also
boasts of a dedicated SNS application, which
keeps you connected anytime, anywhere.
SNS includes Facebook only, but other clients
can be downloaded and installed into the
phone. The Cookie Plus also supports fun
apps like Live Cricket simulation, Live Square
buddy log, and even a push mail system,
which has all the settings pre-configured, so
all you need to do is type in your account
details and you are connected. Overall the
phone gives a decent performance, but there
is lot of room for improvement in aspects of
speed, sensitivity of the touch and a better
battery life. The full charge battery lasts a little
longer than a day just like the Cookie Fresh.
During this duration of time wc used the
Cookie for listening to music, FM, and we also
took pictures and browsed the Internet.
Alternatively
The Cookie Plus is priced at Rupees. 7,900.
Another alternative can be the Samsung Star,
which comes with a 3.2-megapixel camera and
costs Rs 6,800. Samsung Monte costing Rs
9,500 is also an option. •
team@mymobile.co.in
For a detailed review visit www.mymobile.co.in
VERDICT
LOOKS
**********
FEATURES
Price (in RS) • • * * * * * * • •
PERFORMANCE
* * * * * * * * * *

sync files between the Bluetooth/ Wi-Fi | Yes/No Frequency | EASE OF USE
* * * * * * * * * *
phone and Windows Others | FM radio, GSM 850/900/1800/1900
media player on your Music player Size 1107 x 52.5 x 11.5 mm VALUE FOR MONEY
PC. The Plus does not Weight | 95 grams * * * * * * * * * *
have wireless FM so you
Talktime/Standby (upto, hrs) 110/393

82%
will need to plug in the
hands-free to listen to it. Battery | Li-ion, 900 mAh
P h o n e b o o k c a p a c i t y | 1000
Screen | 262,144 colours
Plus Connectivity
The Plus comes with connectivity options, GPRS/3G | Yes/Yes stHffilSife^ wBSSm, •• 0 8
which include GPRS and Bluetooth, but

AUG 15 to SEP 14 2010 MYMOBILE !59

TiVwstfl-pe ffves
i a ^ i - i to ill v|Owr
SONY ERICSSON
XPERIA X10 MINI
PRO Now The mini
gets QWERTYised!
Small Wonder
Sony Ericsson recently launched the Sony
Ericsson X10 Mini Pro that comes with a slide
out hardware QWERTY keypad. Apart from
that the device is pretty much similar to its
QWERTYless predecessor. The front panel has
a 2.55-inch screen. Below it are three hardware
keys for menu, home and back. The left panel
has a USB cum charging slot and the right
one has the volume keys and the camera key.
The power/ lock key is placed at the top, along
with the 3.5 mm jack. The 5.0-megapixel cam-
era is at the back. In the X10 Mini Pro, the bat-
tery is detachable which was not possible in
earlier model. The microSD card slot is under
the battery cover on the left spine, but it is hot
swappable. Sliding the upper panel right-ways
reveals a QWERTY keypad. Apart from that
the phone is a touchscreen. But we would have
loved to have direction keys on the keypad for
an easier navigation.
Old Android
The X10 Mini Pro runs on Android 1.6 oper-
ating system, which we feel is pretty dated.
Nonetheless, the homescreen has four screen
52 mm -*•
60 " MYMOBILE AUG 15 to SEP 14 2010
• Smallest Android phone with
a keypad
• Runs on Android 1.6 O/S
• 5.0-megapixel camera with
LED flash
• Facebook, Timescape and
Wisepilot pre-loaded
panels and you can add widgets to these pan-
els from a pre-decided list of 10. One widget
takes one screen panel. However, if you intend
to add the same widget many times, you will
have as many screen panels. There are four
default semi-circular buttons on each corner
of the screen, giving access to the dialler,
contacts, music and messages. They can be
customized too. The notification bar stays
at the top, giving you notification about new
mails, missed calls, etc. A soft white arrow at
the bottom gives access to the main menu that
is spread across four screen panels. The touch
response of the phone is good and despite the
small screen, the phone gave a good visual
experience. Similarly, although the QWERTY
keypad is small leading to smaller keys but TWe (W0Z.TV key-
they pre comfortable to use, except for the fact •pid h -hVhj bul
that we found them to be a little hard to press. comfortable
Once you open the keypad the phone switches
to landscape mode. The built in accelerometer
and kinetic scrolling makes the touch interface
even easier to use. For the touch input option
remains the same as the X10 mini. "Hie sym-
bols and numbers on the multitap keypad are
given on two side sliding panes.

Getting Connected
Browsing on the web is decent, the zoom tool
lets you zoom into one particular area and it
comes handy while navigating through a web
page. You can use the onscreen touch buttons
to zoom in and out of the whole page too.
The device comes with support for Microsoft
Exchange through RoadSync and you can
set up other POP3 and IMAP4 accounts on
the phone. While you can open documents
and excel sheets on the phone, there is no
software to help you create and edit new
ones. Connectivity options include Bluetooth,
WiFi and USB. The phone also comes with
GPS, Google Maps and WisePilot navigation
software. The device offers Facebook as pre-
loaded app and Timescape integrates all the
SNS activity, including Twitter into one slider
scroll interface, making them easier to access.
You can access such sites straight from the
homescreen. Then there is the Android market
that gives access to a number of android apps.
Music in Your Hand
The phone comes with a music player and FM
' C a m e r a 15.0 MP
Memory 1112MB, microSD
Bluetooth/ Wi-Fi | Yes/Yes
Others | Facebook, Twitter,
RoadSync ''Iff
TWree ke^p ik -the
bottolM of -Hie
front -panel ffv&
4ccet>t> to Iwnu,
radio. The sound quality of the device, as holw And bfck
expected, is great. The music player is pretty
plain vanilla without any music enhancement
features. The FM radio comes with RDS sup- Alternatively
port and the reception is good enough. The The XIO Mini Pro costs Rs 16,400. Other
interface reminds of the scroll that used to phone that you can consider is HTC Wildfire
come in old radios. Sony Ericsson's trademark for Rs 15,000 running on Android v2.1. •
PlayNow and Track ID apps are preloaded. team@mymobile.co.in
For a detailed review visit www.mymobile.co.in
Shutterbug
The phone comes with a 5.0-megapixel cam-
era and LED flash. Focus modes include auto,
macro, twilight and sports. You can access,
focus modes, flash settings, last taken picture
and video mode straight from the homescreen.
The picture quality of the phone is good.
VERDICT
Videos can be shot in normal and MMS mode LOOKS
and one can use flash for them. You can toggle • • • • • • • • • •
between still and video mode, flash on/off,
focus and video length straight from the
homescreen. The fact that you can use FEATURES

Frequency | flash for videos too makes it a good

r
GSM 850/900/1800/1900
Size 190 x 52 x 17 mm
Weight 1120 grams
T a l k t i m e / S t a n d b y (upto, hrs) 4/285
Battery | Li-po, 930 mAh
Phonebook capacity | Shared
Screen 116 million colours
GPRS/36 | Yes/Yes
Price (in
device for low light conditions.
PERFORMANCE
Infinite Possibilities
Infinity button is a new addition EASE OF USE
to Sony Ericsson devices. This
was also present in the Xperia XIO
Mini. Now the infinity button is VALUE FOR MONEY
present almost everywhere. In the
music, player, contacts, etc. When
you press the infinity button for a con-
tact, it brings all the information about
* ^r ^ "AT ^ ^ * A *

80%
that particular person on the web. Same hap-

16.400 pens with other content like music.

15 to SEP 14 2010 MY, i 61

HTC WILDFIRE Burning
down competition
Wild Desire
The HTC Wildfire can be safely called as
company's attempt to woo the masses with a
relatively affordable Android device. The front
panel has a 3.2 inch QVGA screen, which is a
bit of a dampener, as compared to the Desire's
WVGA screen. However, the usability of the
screen is great. Below the screen are four
touch buttons which give access to home,
menu, back and search. Below these buttons
62"MYMOBILE AUG 15 to SEP 14 2010
tiSmrb fciotwpWcd
wtftt LCD Fteti
^ Phone
menu
is the small round optical trackpad. The left
spine has the volume key and USB cum charg-
ing port, whereas the right one is bare. The
top panel has a power key and a 3.5 mm jack.
The back panel holds the camera and LED
flash.
Touch and Sense
The phone has a capacitive touchscreen with
good response. It is powered by the HTC
• Android OS v2.1 with Sense UI
• 5.0-megapixel camera
• Bluetooth with A2DP, file
transfer
• Flash-enabled browser
work's wrth
precision
sense UI, which greatly enhance the function-
ality. For starters the phone has seven screen
panels, all of which can be customised by add-
ing widgets, apps, shortcuts and folders. You
have the option of choosing from six scenes,
which give you access to related widgets.
For instance, if you choose work scene, the
widgets displayed on the screen panels will
include stock market, appointments, etc.
It is also possible for you to customize and
create your own scenes. You can choose the
functionality and style of every widget that
you put on the homescreen panels. If you tap
or pinch on the homescreen, all the seven
screen panels get displayed as thumbnails
and you can easily toggle between them.
However, the Wildfire does not have Live
Wallpaper support. The trackpad is an addi-
tional navigation tool but we seldom felt the
need to use it. It serves as the shutter key,
but it's far from essential, as the touch focus
works well. Input options include a QWERTY
keypad, which works in both portrait, and
landscape mode.
Staying Connected
The Wildfire runs on the latest Android 2.1
operating system. The new addition to the
device is the app sharing application that lets
you share a particular application with your
friends through Friendstream, mail, SNS and
SMS. It supports all the major Email clients
and comes with Microsoft Exchange compat-
ibility. You can also sync you phone contacts
with you SNS contact. The Friendstream
application combines your SNS accounts
and you can easily see all the SNS activity
through this application. Instant Messaging is
taken care of by GTalk. Needless to say that
web browsing on the phone is a good experi-
ence and what makes it even better is the fact
that the browser comes with flash support.
You can use multi-tap for zooming in and
out of the window and open multiple win-
dows and toggle easily between them. Once
you press the Menu key, you get options like
Camera
Memory | 512MB/microSD
Bluetooth/ Wi-Fi | Yes/Yes
Others | FM radio, HD video
recording, A-GPS
\ v Frequency |
¥ GSM 850/900/1800/1900
Size 1106.75 x 60.4 x 12 mm
| Weight 1118 grams
! T a l k t i m e / S t a n d b y (upto, hrs) | 4/120
1 Battery | Li-ion, 1300 mAh
Phonebook capacity | Shared
Screen 116million colours
k GPRS/3G | Yes/Yes
->-60.4mm-<-
opening new tabs, switching tabs, go forward
or back, add bookmark and much else. The
device is loaded with a number of applica-
tions like the HTC footprint, which allows
you to geo-tag your images and save them in
various categories. Friendstream combines
the latest updates from the SNS apps.
For connectivity, the phone supports
WiFi and Bluetooth file transfer. GPS router
is also built into the phone and Google Maps
comes pre-loaded on it.
Firing Up Entertainment
HTC Wildfire comes with a 5.0-megapixel
camera. The maximum resolution that
one can set is 2592 x 1952 pixels. The
* picture quality of the phone is good,
even in low light. There are a
number of setting available, such
as - brightness, contrast, colour
effects, picture quality self-timer
and geo-tagging. It also comes
with touch focus. However, you
don't have advanced options like
face recognition, smile recogni-
tion, etc. Except zoom and flash,
the rest of the functions are given
on a retractable tray. The video resolu-
tion options include QCIF, CIF and QVGA
(a) 15 frames per second. Video encoding
can be done in MPEG4 and H.263. You
AUG 15 to SEP 14 2010 MYMOBILE ! 63
can also set the length and quality of the
video but they cannot be geo-tagged. You
can share the photos through SNS, mail,
Picasa, Bluetooth etc, and videos through
YouTube and other sharing apps. The
video player can play 3GP and MP4 vid-
eos in QVGA resolution, but there is no
DivX or XviD support. As far as the music
goes, the sound quality of the device is
good, on the loudspeaker as well as the
headphone. But there are no equalizer
options or music enhancement features
available. Additionally there is a FM radio
with RDS support. The battery backup
of the phone is good. Continuous WiFi,
Email, one hour of calling and one hour of
music was all that we did with the device
in a day but it still survived the day.
Alternatively
The HTC Wildfire has been launched
with Reliance GSM, where the subscrib-
ers can get data usage of up to 500 MB
free. The phone is priced at Rs 15,000. We
were able to use it with other networks
too. An alternative to this can be the HTC
Legend, which is Android 2.1, but costs Rs
24,500. Sony Ericsson Xperia XIO mini pro is
for Rs 17,000 but runs on Android version 1.6.
Non Android option can be Samsung Wave
on Bada OS costing Rs 18,000. •
team@mymobile.co.in
For a detailed review visit www.mymobile.co.in
LOOKS
FEATURES
PERFORMANCE
EASE OF USE
** **** ~k r * •
VALUE FOR MONEY
• • • • • • • • • •
burntCSt

Samsung Galaxy S
Android's intergalactic
adventure

Runs on Android v2.1 OS

1GHz Hummingbird Processor
5.0-megapixel auto-focus
camera
Swype input technology

To Infinity and Beyond!

Samsung Galaxy S is an exciting device that
promises a right mix of looks and features to
an impressive mobile experience to the user.
The phone is pretty sleek and stylish and just
9.9 mm wide. The front panel has a 4.0-inch
screen and the back panel has a patterned
plastic battery cover. The 16 million Super
AMOLED screen is a delight to use, but the
plastic body is a fingerprint magnet. Below
the screen there are two touch-sensitive but-
tons for app menu and back. In the centre
there lies the home key.
The left spine of the phone has the volume
rocker, while the right one has the power/
lock key. The micro USB port and a 3.5 mm
jack are placed at the top panel and the bot-
tom panel is bare. The microSD card slot is
under the battery cover and is hot swap-
pable. The back panel has a 5.0-megaixel
camera.

Touching Android
The phone runs on Android operating system

64 " MYMOBILE AUG 15 to SEP 14 2010

v2.1, but what enhances the user experi-
ence is the TouchWiz 3.0 UI customized
for Android. There are seven screen panels,
where you can add more icons like Samsung
Widgets, Android Widgets or shortcuts etc.
The screen panels have four permanent
touch-keys at the bottom for phone contacts
messaging and applications (menu). These
keys help us access the main menu too, only
the application key gets replaced by home-
key. The menu is divided into three screen
panels and you can increase the number of
screen panels to as many as you want. The
device also supports live wallpaper. The
notification bar at the top gives access to
WiFi, Bluetooth, and silent and vibration
mode. Pressing the home key for tad bit lon-
ger gives you access to the last six accessed
functions. One interesting innovation on
the phone is the Swype input technology
that allows you to type simply by dragging
your finger across the keyboard and is pretty
accurate. The device is good and the 1 GHz
Hummingbird processor makes the device
even faster and smoother to operate.
Cool Cruncher
When it comes to Email, you are allowed to
configure all popular accounts along with
Microsoft Exchange. For Internet, you can
either use GPRS or WiFi. It supports file
sharing via Bluetooth. The web browser
gives a good browsing experience. You can
open multiple windows and use double tap-
ping or pinching to zoom in and out of the
page. The browser does not have flash sup-
port. Apart from the Android Market, there is
a Samsung app store that offers a few applica-
tions. The Layer reality browser enables you
to find relevant information around you using
GPS and camera. Another good option is the
Aldiko eBook reader. It allows you to down-
load and read books on your mobile phones.
The phone has GPS capabilities with Google
Maps. ThinkFree Office that lets
you create new document,
spreadsheet or presenta-
tion and open PDF files.
You can access your C a m e r a | 5.0 MP
Memory 116GB, microSD
Facebook, Twitter i
Bluetooth/ Wi-Fi | Yes/Yes
accounts. It enables
Others I FM radio,
integration of the
phonebook contacts GPS, Touch Focus,
with your SNS accounts
and also with your Gmail.
®"li|j
HD All The Way!
The video player is capable of play-
ing 720p videos with case, and it supports
all the major video formats. It also comes
smile shot, macro mode, face detection, shake
control, blink detection, etc. The highest reso-
lution that one can set is 2560x 1920 pixels.
MSUNG
However, the image quality could not impress
P" E l I l l t I : 1 : 2 S AM us much, especially when it came to low light
conditions. You can also use the secondary
VGA camera for pictures.
AccuWeamer.com*
Music to Your Ears
The device has a music player and FM radio.
The 3.5 mm jack gives you freedom to use
headsets of your choice. In the landscape
mode the music player interface, becomes
Stocks 16*26, 23 Mar
interesting as the songs, artists, albums or
970,000 Samsung Eterfronfe genres are depicted on scrollable CD like
;!
(0:%ofes Ceiayed interface. The music player can be accessed
even through the locked screen.
j Samsung latest android The music quality is good and it comes
I S a m s u n g has announced the with seven equalizer presets along with auto
i first Android 2.1 smartphone ... and custom modes. The effect feature lets
you add effects like concert hall, music clar-
ity, bass enhancement, etc. The FM radio has
RDS support and the reception is good. The
1500 mAh battery is expected to give a good
Wr > battery backup.
Alternatively
The Samsung Galaxy S is priced at Rs 29,000.
Another option is Apple iPhone 3GS 8GB
costing Rs 29,500 and HTC HD2 on Windows
6.5 for Rs 30,500. •
team@mymobile.co.in
-*-64.2 mm-<-
For a detailed review visit www.mymobile.co.in
with DivX and XviD support, which, till date,
is a rarity among Android devices. The video
recorder captures 1280 x 720 pixels resolution
videos at 30 frames per second. You can set
the video quality, add colour effects and adjust
white balance. However in low light condi-
tions, we would have loved to have a flash.
The phone has a 5.0-megapixel camera, but no VERDICT
flash. It comes with options of beauty shot.
LOOKS
Price (in FEATURES
29, PERFORMANCE
Frequency |
EASE OF USE
GSM 850/900/1800/1900
Size 1122.4 x 64.2 x 9.9 mm
Weight 1118 grams VALUE FOR MONEY
84%
Talktime/Standby (upto, hrs) |
13.3/750
Battery | Li-ion, 1500 mAh
Phonebook capacity | Shared
1116million colours
i | Yes/Yes
AUG 15 to SEP 14 2010 MYMOBILE ! 65
ITS NOKIA
Nothing makes a company
look better than a well-
conceived advertisement.
Nokia seems to have

TIME!
imbibed that dictum and
its ads have a tendency to
evoke a feeling of flawless
perfection
ANOOP VERMA

66 "MYMOBILE AUG 15 to SEP 14 2010

A
s if being the company behind
some of the hottest handsets is not
enticement galore, now Nokia has
developed a new weapon to cap-
ture the hearts, minds and wallets of mobile
users in this country. This new weapon
unravels its firepower through the medium of
an interesting vibrant ad campaign. Absent
are the picture-prefect models cavorting in
pristine locations, Nokia believes in catch-
ing eyeballs through the portrayal of real
life situations. The milieu is something that
every Indian can easily empathize with. The
actors populating the ads, even when they are
satraps from Bollywood, dress, behave and
deliver their dialogues like quintessentially
ordinary denizens of our cities and towns.
These are the guys and gals we bump into
daily and yet they manage to generate an air
of comicality. This is the kind of creativity
that is enabling Nokia to really stand out in
the TV ad space.
A case in point is the Dikhao Apna
Standard ad. The ad begins with a soberly
dressed and good-looking young man
standing on the side of a road. There is a
typical small town feel to the environment in
which the ad has been shot. With small shops
in the background, there are hawkers selling
street food. Traffic
comprising of big and small vehicles are
jostling for space with pedestrians on the
narrow road. So, a bevy of three girls appear
in the frame, the one in the centre seems to
be close to the young man waiting at the side
of the road. They have barely managed to
smile at each other, when the air gets rent by
a cacophony of screeching tires and slamming
brakes. A car painted with unusual graffiti and
carrying the number plate, which flamboy-
antly says, "Raja No. 1" enters the scene. The
door opens and a smart-alecky sort of guy
jumps out in style.
With the idea of casting an impression on
the ad's heroine, he starts flaunting about his
so-called high standard. "Daddy ji kahe rahe
the, koi si bhi gaddi le le. Maine kaha apne
standard ki hi honi chahiye." An
entourage of hanger-on's, who have arrived
with him in the same car, wildly cheer his
words. But the smart aleck is not finished
yet; he continues to blab. "Daddy ji kahe rahe
the, gaon ki kisi bhi ladki se sadi kar le. Maine
kaha apne standard ki hi honi chahiye," and
he says these words looking directly at the
heroine. Maybe he is alluding to idea that she
is up to his standard, maybe not; in any case,
he seems too mercurial to have a standard of
any kind. She is clearly angry at his brazenly
spoken words, but being a small town girl, she
is naturally shy and refrains from
retaliating verbally. Meanwhile a hanger-on
With the new campaign
we aim to demonstrate
Nokia's relevance to
people's lives and
motivate them to extend
their association with
the brand. We also seek
to communicate Nokia's
heritage of being a
benchmark in mobility
V i r a l O z a I head -activation, Media &
Online Marketing, Nokia India Pvt. Ltd
flips out a cheap mobile phone (not a
product from Nokia) and tries to click a
picture of the girl.
This is precisely the moment when the
smart aleck's real standard gets revealed. The
cheap non-Nokia phone has a small memory,
which is already full, leaving hardly any space
for clicking a new picture. "Memory full,"
exclaims the hanger-on. The smart aleck slaps
the guy on his head and snatches the phone
from him. Now it is time for the hero to enter
the fray. He does not indulge in the usual
dishum-dishum (scuffle) stuff. The chap is
armed with a latest Nokia phone and
therefore, doesn't have to get violent in order
to make a point.
He steps forward and proudly displays his
new Nokia phone to the pompous guy and
others in the area, and says, "Isse khincho, iski
memory tumhare sahar se bhi badi hai". The
smart aleck is crestfallen. Suddenly he is the
butt of everyone's jokes. The cheap mobile
that he has been using has exposed his low
standards in life. Now it is the time for the
hero to throw in the punch line, "Daddy ji
kahe rahe the, koi sa bhi phone le le. Maine
kaha apne standard ka hi hona
chahiye." The crowd behind him cheers
boisterously, "Nokia 2690" and the girl smiles.
The moral of the story is that if you want a
AUG 15 to SEP 14 2010 MYMOBILE!67
phone with good features and high standard,
you got to be armed with a latest Nokia 2690.
Back To You!
The humorous campaign is simple and low
key, but that is perhaps part of the point. Out
here there is the feel of life in a typical small
town, where Nokia plans to sell bulk of its
models, like the Nokia 2690; having said so, it
is also a fact that the campaign's cultural spirit
is bound to be appealing to all sections of the
population.
Viral Oza, head -activation. Media &
Online Marketing, Nokia India Pvt. Ltd says,
"This is our way of bringing out the fact that
the new Nokia device is in tune with the
changing needs of the consumers and can
showcase their progress to the world." Now
that the market in top metres is saturated,
brands like Nokia are targeting the smaller
towns and villages. The scenario in 'Dikhao
Apna Standard' is so realistic and funny that
you end up feeling entertained even when
you are watching it on TV for the second or
third time.
So what could be Nokia's motivation for
this ad campaign? The answer is not too
hard to guess. With the competition growing
by the minute in the handsets market, it was
about time Nokia decided to make some noise
about its mass market products especially
targeted at the consumers from smaller towns
and cities. The product showcased boasts of
impressive features like expandable memory,
camera, good looks and great quality. In other
words, Nokia enables you to flaunt your stan-
dard without burning a hole in your pocket.
You have to agree that there is a point in the
message that the ad is trying to deliver.
As of now only one advertisement from
this campaign has hit the TV screens. And yet
viewers have been impressed. That leads us to
think that we can expect more of such
advertisements in days to come. There is no
way the 'Dikhao Apna Standard' campaign is
going to be allowed to fade into the mists of
TV history. The same hero, the same villain
and his hangers-on, and of course, the same
beautiful girl next door could soon appear
in a different setting. But the message is
still going to be the same. Whether in a small
town or in a bustling city, if Nokia has its
way, people will continue to prefer its
handsets to meet all sorts of communication
related needs.
Nokia is a household name not only due
to its feature rich phones, but also due to its
slick ad campaigns. In the entire range of its
ads, Nokia seems focussed on showcasing
its standard. Dikhao Apna Standard - a great
motto for a mobile company! •
anoop@mymobile.co.in
 Beep, Beep Free!
Sending numerous messages to friends and relatives
has never been easy on our wallets. But with 160by2's
application, you can send as many messages as you want
and that too for free. Satyakalyan Yerramsetti, Founder &
CEO - SMS Country Networks and www.160by2.com talks
about the upcoming trend of mobile advertising and its
growing subscriber base
STEPHEN T U N G L U T

What is your view on mobile advertising?
Mobile advertising is the future of digital
advertising. You might say that these days,
a significant portion of our business gets
conducted through mobile phones - things
like keeping in touch with friends, find-
ing directions, making buying decisions,
etc are now done on phone. Which other
advertising medium has the potential to be
so elegantly corihected with the daily lives
of end users? However, as with any other
major advertising medium, such as print,
radio, television and Internet, mobile adver-
tising too needs to come of age. As of now,
the medium is in its infancy, so we believe
that the early players will have a large say in
how the medium grows.
vice that makes you stand apart from the
rest? Generally free SMS providers make
revenue via advertising, whether it is push-
based SMS ads or online banner adver-
tisements. 160by2 also uses advertising;
however, we focus much more heavily on
providing advertising that is based on the
content of the message. This benefits the
advertiser because the targeted ad is more
likely to lead to some kind of exchange or
transaction.
Tell us about your numbers of subscrib-
ers and the growth rate on a monthly
basis? Currently, we have around 8.0 mil-
lion subscribers and the growth rate is
around 7 per cent month on month.

How big is the Indian market for mobile
advertising? The mobile advertising mar-
ket is about Rs 150 crore in India and I
believe that it has a huge scope for growth.
As of now the real revenues are small, but
in three years it's expected to be a Rs 450-
500 crore market.
How do you see the competition from
other SMS providers? The competition
in the SMS advertising market is healthy
for sure, but in the end it actually benefits
us. One of the biggest hurdles in the SMS
advertising market is lack of awareness
about the medium. Our task is to convince
advertisers about the advantages of SMS
advertising, over other traditional mediums.
In a way, competition in SMS advertising is
a sign of the business growing.
What do you think is the USP of your ser-
What has been the response after the
increase in number of characters from
80 to 145? The subscriptions have doubled.
When more SMS are delivered, more sub-
scriptions automatically happen. By provid-
ing greater character space we are able to
attract more subscribers and they are send-
ing more SMS messages.
How do you rate the SMS service of
160by2? 160by2 on mobile has shown
marked success. Till date, our mobile appli-
cation has had over 2 lakh downloads. As
the reach of smartphones grows and as 3G
services take off in India, the demand and
ease of sending free SMS via mobile will
only increase. The 160by2 mobile applica-
tion is useful for users because it integrates
directly with the phone, in the same man-
ner, as if you were sending a normal SMS. •
stephen@mymobile.co.in

68"MYMOBILE AUG 15 to SEP 14 2010

Stylish and affordable
phones for all
In an attempt to tap the 'satellite towns' of the
country, Fujezone offers style and features bundled
with affordability. Satyak Kapur, vice president
Fujezone Mobiles shares his company's plans
M U K E S H K U M A R SINGH
Nakamichi (Fujezone) is a relatively
new brand in Indian mobile industry.
What strategy are you following for
catching the consumer's attention?
Fujezone was launched in the Indian
market roughly eight months ago. As
we entered into an industry with high
competition and low entry barriers, we
understood that we had to do something
different to catch the eye of the Indian
customer. In order to do that, we not
only ensured that our mobile phones are
very reasonably priced, but also feature
rich. We want to offer customers much
more for very less!
Indian mobile market is highly com-
petitive with the presence of many
handset manufacturers. What value
proposition do you offer to your con-
sumers? As I've said, Fujezone aims to
offer its customers much more for much
less. We not only offer our customers a
basic mobile phone; we also offer them
an experience in terms of rich features,
style, looks and packaging that are cen-
tral to all our models.
Is there any specific consumer base
that you are targeting? We are currently
targeting customers in Tier 2 and Tier
3 cities and we have launched mobile
phones to cater to their demands. Be it
long lasting battery or a big speaker or
torchlight, our phones have them all.
How do you plan to promote your
brand? We are using various effective
means to promote our brand. We are not
advertising on national television; we
are doing it on a regional basis in order
53"MYMOBILE AUG 15 to SEP 14 2010
to ensure that we reach our target cus-
tomers in a more effective manner. We
regularly advertise in regional papers to
increase our brand awareness. However,
I strongly feel that nothing works better
than positive word of mouth publicity.
Do you plan to rope in any superstar
or cricketer to endorse your brand and
increase the brand awareness? Being a
relatively new brand in the market, we
are currently focussed on understand-
ing the needs & demands of our valued
customers, so that we can offer them
tailored products to satisfy their require-
ments. The decision regarding roping in
any superstar or cricketer will be taken
at a later stage.
What measures would you take to
ensure good after sales service & cus-
tomer satisfaction? The major challenge
in the mobile industry for any brand lies
in mastering after sales service. After
sales service and customer satisfaction
is of paramount importance to us at
Fujezone. We have tied up with a third
party service provider who manages our
service centres across India..
How important is the rural sector in
your strategy? ' I 'he rural sector holds
great importance for us. As they say
'satellite towns' is the new buzzword in
any Indian industry and we are look-
ing to tap into this market segment1 in
the near future. Some challenges lie in
entering the rural sector with relation to
after sales service, but I'm sure that we
will be able to find a way. •
mukesh@mymobile.co.in

IMOKIA
Everythn
CooktefSp-
Eendifference, a mobile shop in
Ahmedabad boasts of an engaging style
and impeccable service
M U K E S H K U M A R SINGH
A
hmedabad, one of the largest cities
of Gujarat, is a global business hub. It
is a city that boasts of modern high
rises and a traditional culture that give it a
distinct flavour. Known as the star of Gujarat,
the dwellers of this city prefer to flaunt highly
developed tastes in everything ranging from
fashion to food. And when we are talking
about style, how can one ever forget the vault-
ing significance of mobiles as a fashion state-
ment. People here are completely gung-ho
about latest handsets and every other aspect
of mobile technology.
The presence of exclusive mobile stores
54"MYMOBILE AUG 15 to SEP 14 2010
Class
Act
Whafs
your
u
Pdate?
crea»e
like 'Eendifference' is conducive to giv-
ing further wings to a customer's fancies.
Situated in Samir Complex on C.G. Road,
a prominent marketing hub of the city, the
store is especially known for being the right
place to get hold of the latest and hottest
handsets. Handsets from Nokia, Samsung,
Sony Ericsson, Blackberry, HTC and LG are
readily available, apart from a smattering of
Indian brands. The USP of this store lies in
the excellent service doled out to the cus-
tomers.
The store has seven to eight promoters
provided by the handset manufacturers.
These promoters are well trained and are
capable of providing every sort of technical
support to the buyers. Apart from dummy
handsets, some live models are also there for
consumers, so that they can checkout the
handsets before buying. As far as the prices
go, you can't say that they are the lowest here,
but they are pretty competitive. Only draw-
back is that while standing in the store, you
feel a little cramped for space.
Despite these issues, the shop, which has
been in business for last 15 years, is quite
capable of earning the loyalty of its consum-
ers, owing to high standards of its services. •
mukesh@mymobile.co.in
GOOD SERVICE WINS ALL
Nihal Shah, owner of Eendifference,
Ahmedabad, talks about his store's role in
catering to the needs of mobile users

• I,
For how long have you been in this business?
twi
. :atmt
*
IW
- i
What are the trends you witnessed during
these years? 1 have been associated with mobile — ; Gr«*
retail for the last 15 years. I actually inherited Howw
this business from my father who first estab- respond i» I ! t»*s»
lished our store in Ahmedabad. ho we IL -
As for the trends, the industry is witnessing
explosive growth in consumer demand. Earlier
people used to buy handsets for the purpose of
calling only. But now, the consumer wants every-
thing in his handset irrespective of his budget.

What types of phones do customers demand

when they come to your store? Overall, the
handset of every range is in demand. Our store
usually sells more handsets above Rs. 10,000
range. Phones with touchscreen and QWERTY
keypads are in demand now. Social network-
ing bug has bitten everyone, and it is becoming
increasingly hard to sell the handsets, which are
devoid of such features. Another feature that is
becoming increasingly popular is 3G. Despite
the fact that 3G services have not yet been fully
rolled out, people inquire and prefer to buy a 3G nq Corby
compatible device.

You have been in this business for so long. Tell

us one good thing and one bad thing about
being in this trade. The market is increasingly
becoming competitive day by bay and thus our
margins are shrinking. The bright side, however,
is that due to an exponential increase in mobile
users the demand continues to grow. Hence we
are able to keep the business in profit by selling
more handsets.

Handset market is abuzz with mobile retail

chains. What makes you different from rest of
the pack? We have been able to establish our-
selves, because of excellent service we provide
to our customers. I won't say that we are cheap-
er than the rest of the retailers, but our custom-
ers can trust us blindly. We provide good service
and build an instant rapport with our customer.
We are very confident that once a buyer comes
to our shop he will be back again. •
mukesh@mymobile.co.in
 Forget about web
browsing and Emails
on the go, the
cellphone geeks are
turning their mobiles
into m-libraries. A
quick sneak peek
into the world of

74 " MYMOBILE AUG 15 to SEP 14 2010

W
atching the latest blockbuster
on your mobile might still be
a remote possibility, but read-
ing a literary piece by Michael
Crichton or Ayn Rand on mobile is not! With
the country's literacy rate at 64.84 per cent
and the number of mobile subscribers stand-
ing at 600 million, there is nothing like a
mobile when you are looking forward to find-
ing readers for your literary work.
India's tryst with mobile telephony has
reached stratospheric levels with such rapid-
ity that it has opened floodgates of digital
revolution. From Emailing to banking to pre-
paring for a vacation, all kinds of activities can
be accomplished on the mobile. Even when it
comes to reading books, mobile phones offer
a convenient, portable and innovative alterna-
tive to handling those bulky tomes.
Stories Galore
Not only the telecom industry, but the lit-
erature world has also realised the benefits
of using the mobile medium. What would
you make of the fact that in 2007. five out of
ten best selling novels in Japan were origi-
nally conceived as cellphone novels! Usually
penned by young Japanese women, who are in
their 20s, majority of these novels are maudlin
love stories.
In fact, in the Japanese lexicon, the art of
writing novels on cellphone has been given
a special name - Keitai Shosetsu. This is the
first literary genre to emerge from the cellular
age. Almost every cellphone novel in Japan
that has been published in the hardbound for-
mat has notched sales of more than 400,000
copies A number of online repositories have
come up where enthusiasts can go and down-
load books of their choice and read them on
their mobile phones.
In a way, the cellphone novels are a lot like
e-books, which are mainly for reading on the
PC sized devices. Not only in Japan, but world
over the trend of e-book reading is catching
up. Dedicated e-book readers have caught the
fancy of many literature buffs and gadgets
like Kindle from Amazon have seen unprec-
edented popularity. But nothing in the world
can be as popular as a mobile phone. They are
in everyone's hand. Time to start thinking of
your mobile as a handheld Kindle!
Technological advancements in the mobile
space has made mobile phones an optimal
device for book reading. The screens of mod-
ern smartphones are much more vibrant and
they are also larger. You can easily have a
screen size of 4.0-inch, which is good enough
for reading quite a number of lines. Moreover,
with the touchscreen revolution, the readability
quotient of mobiles have become even better.
The popularity of the cellphone novels
coincides with the coming of age of millions
of youngsters for whom the cellphone, more
than personal computers, has become an inte-
gral part of life ever since they got enrolled in
junior high school. Many users between the
ages of 8 and 30 use their cell phones to shop,
surf, play video games, and watch live TV on
web sites specially designed for mobile hand-
sets. They even prefer to do their reading on
the screen of their cellphone, even though the
same websites are also accessible by comput-
er. They are capable punching out text mes-
sages at blinding speed, and are quite prone to
using expressions and emoticons, like smilies
What would you make of
the fact that in 2007 five
out of ten top best selling
novels in Japan were
originally conceived as
cellphone novels
and musical notes.
Many free tools like mjBook readers have
come up. The mjBook reader can convert
your rich text files into J2ME apps that can be
installed on any java supported handsets for
mobile reading. Another application available
is Wattpad. You can download this application
on your phone. And then you can search for
various e-books through this application using
your GPRS connection. While there are a
number of apps available for download, some
of the latest devices are coming with pre-
loaded e-book readers. The latest among these
is the Samsung Galaxy S that comes with
Aldiko e-book reader and enhanced features
to enable seamless and hassle free reading,
Cellphone Bestsellers
The m-book readers has been a pretty com-
mon feature in many affordable devices. But
lack of interesting content is an issue at this
point of time. But with the growth of smart-
phones in India, m-book reading is poised
to be pick up. According to Gartner, smart-
phones will form 18 per cent of the mobile
market by 2014, this makes the m-book oppor-
tunity even bigger. A new breed of cellphone
novelist could emerge. Not only for the read-
ers and writers, the trend of cellphones can
lead to benefits for operators too.
Till recently, Value Added Service (VAS) for
operators revolved around ringtones, caller
AUG 15 to SEP 14 2010 MYMOBILE ! 75
ring back tones, bollywood, jokes and specific
information services. However, with the boom
in telecom subscribers as well as popularity
of data services, the pie has just grown big-
ger. The m-book phenomenon might one day
become an important part of the VAS scenar-
io. Getting today's youth to use their mobile
phones for things like downloading cellphone
novels might turn out to be a major revenue
earner for operators.
According to a report of auditing major
PricewaterhouseCoopers (PwC), the market
for VAS is expected to grow from 10 percent
(in 2009) of the operator's revenue to 18 per
cent in 2010. Currently, it is estimated at
around Rs.5,000 crore and is set to grow to
Rs.20,000 crore by the end of 2010. Worldwide
spending on mobile VAS, including mobile
music, phone payments and advertising, is
expected to touch $55.6 billion by 2011, the
report added.
Mobile Bookworm
However, there continues to be significant
issues in making mobile phones the tools for
accessing literature for majority of the reading
public. Many older readers are only comfort-
able while reading on PC sized screens. Only
the younger generation is into cellphone nov-
els or m-books.
Worldwide, manufacturers are trying their
best to develop screens, which can effectively
emulate an actual book. Case in point is the
Retina display technology introduced in the
iPhone 4 and super AMOLF.D screens devel-
oped by Samsung. These new devices are a
cellphone readers delight. But they cost a lot
of money, so many of the younger readers
might not be able to afford them.
Another good news is that, nowadays,
you can get handsets with rather comfort-
able screens at the price of around Rs 4,000.
So, for anyone who is really gung-ho about
reading novels on their mobiles, there is no
stopping. On the small screen of the smart-
phone, there is hardly any room for lofty
Shakespearean verse or the magical realism of
Harry Potter. Yet these bite-sized novels can
easily attract millions of young readers.
So when are going to see a best selling
cellphone novel coming out of India? During
the past few decades, the Japanese have been
at the forefront of cultural movements, mak-
ing use of new breakthroughs in technology.
The trend of using mobile phones to transfer
data first took off in Japan before it became
popular elsewhere in the world. Now that
Japan has shown that cellphone novels can
be popular, it is only a matter of time before
some Indian author gets inspired. •
anoop@mymobile.co.in
LOST TO BE FOUND A lost prince, a
string of vicious animals, an engrossing
story line and interesting gameplay
30 g o ®
... Where am I? Oh... my
head! Damn it! What's the
hell with my trip! I lost
everything by shipwreck.
76"MYMOBILE AUG 15 to SEP 14 2010
T
he Prince of Persia has been a hot favourite
with video games aficionados of all ages. If
you are a sucker for the game that you enjoyed
so much in your childhood days, then you can hop
aboard the Lost bandwagon and start enjoying the
ride of your life.
Imagine this scenario - The Prince's ship gets
wrecked, and he is stranded on an Island of Death,
which is home to all kinds of macabre mutated crea-
tures. Danger stalks him at every step. He has to bat-
tle these creatures, overcome all kinds of obstacles
and do everything he can to stay alive. The interface
is pretty much similar to the older version of Prince
of Persia, you need to press the right slabs to open
doors and save yourself from the spikes that keep
coming out of the ground.
There are two status bars, one for life and the
second for stamina. Your life gets depleted if you fall
from height or get injured while fighting and your
stamina gets depleted when you jump, push or fight
a lot. When you start the game on a four-inch
screen, it opens in the landscape mode with
the actual view of the game being constricted
to the size of an average 2.4-inch screen. The
rest of the space on either side of the screen
is taken up by controls! When we played the
game, we mostly preferred using the direction
key, but those who use left hand might find the
numeric keys handier. We also used numeric keys for
prolonged jumping.
Overall the gameplay is interesting, but one
shouldn't expect much from the sound effects, as
they are very basic. You can see some sponsored
links on the top and left of the screen. The game can
be downloaded from Android market for
free. •
stephen@mymobile.co.in
We tested it on the
Samsung Galaxy S
a a
X INVASION 2 iarized with the landscape of San Francisco
Bay area, which is set to turn into a monu-
aerial roller coasters, follow the leader, cargo
support, bombing runs, and much else. The

You are the last mental battlefield.

So here's what you need to achieve in this
arcade mode turns out to be a direct game
play where you have to survive against the
line of defence for game - you have to kill all the hostile aliens onslaught of Alien Invaders. This is a real test

mankind!
who have invaded San Francisco. You are man- for skills and there is no option for making a
kind's last line of defence. The game is embel- mistake.
lished with specialised 3D effects, which bring During the entire gameplay you will have

T
hose who have experienced the
adrenalin pumping action of the first
X Invasion are certainly going to enjoy
this sequel. The X Invasion 2 is a game where
you train as a fighter and battle aliens. The
game has two playing modes - campaign and
arcade. There is also the tour mode where you
get to ride a copter and take pictures of the
entire landscape. This will help you get famil-
an aura of realism to combat sequences. The
control is very smooth and is linked to the
accelerometer for the movements with just
one slider touch button for speed control.
The campaign Mode consists of over 16
unique missions starting with an epic jour-
ney from rookie flight training to missions at
higher level, where you perfect your flying
skills. Your training includes, activities like -
to watch your six as the game AI is quite
capable of tailing your jet. The game can
be downloaded from iTunes Store. The X
Invasion 2 Lite can be downloaded
for free. But for the X Invasion 2,
you have to pay $0.99. •
stephen@mymobile.co.in
We tested it on the Apple
iPhone 3G

T A R G E T PRACTICE
OBJECTIVE: Destroy 5 alien UFOs in under 5
minutes
Great] Now that you can control your plane, It's time to
use your guns. To fire your guns, simply press and
hold the GUN button on the lower left side of the screer
Don't worry, the UFOs wont shoot back in this exercise
but don't expect the same once training Is over.

MISSION BRIEF
PLANE: Spitfire MkV

Get the most out of OpenFeint

Import friends to compare ond compels!

Continue

LANDED SAFELY AT AIRPORT

AUG 15 to SEP 14 2010 MYMOBILE!77

smarta

BLACMAIL get PUSH

mail on mobile without
GPRS or data connectivity

T
he daily routine of Emailing on mobiles does
not have to be so complicated. Case in point
is the BlacMail, a value added service that can
send Emails by using push technology.

I
After you have downloaded the application from
I t Compose (250) VJ o s o | | http://blacmail.in, you have to install it in your
phone. That's it, now you have a complete push
mailing facility in your device without the need of
H
. • . . : • :.••.... •.. . 1 ••:..

GPRS or Internet connectivity.

Cc
The installation takes only few seconds to com-
plete. You will be required to enter your Email ID.
Sub password and reference phone number. Make sure
that you type in the same Email ID and password
Message that you use. A separate password other than your
I account password will not get the system working
Options Back on your phone. BlacMail also allows you to set up
S
I t Settings DD lI I I T AbOUt multiple accounts.

Profile • Blac ail The homescreen of the app is self-descriptive.

On the top right corner there is an indication of the
Accounts ! Version M i
credits in your account, and the type of account.
Whitelist j © Fifth C Solutions Pvt. Ltd
There are four icons at the bottom - inbox, new
message, sent mail and settings. You can do a lot
Info Bangalore, India
of tinkering in settings menu. The profile setting
All rights reserved.
allows you to choose the mail download size and
you can also specify how many mails should be
« listed in the inbox. The Whitelist setting allows you
Back to receive mails from a group of selected contacts
a only. In this way you can save unnecessary drain of
I t Profile o I
o Recent 10 your credits. There are two preset domains - social
network and job - that you can choose to activate or
o Recent 15
deactivate. The application is capable of running on
® Recent 20 all basic as well as high-end phones (except in case
Sentbox size of Blackberry).
j o Recent 5 1 On the whole, BlacMail brings you an easy way
o Recent 10 ' fl
of managing mails by having a separate inbox and

\!
Sent-box. Length of received mails is not restricted,
® Recent 15 but outgoing has a limitations. There is an indica-
Save Back tion for attachments present in the mails, which can
later be downloaded on the PC.
While sharing BlacMail with your friend, you
can earn credits. With every two reference, you will
get 25 credits. Overall, this is a good app that can go
heads on with some of the biggies. Download now,
it's for FREE! •
sonia@mymobile.co.in

78"MYMOBILE AUG 15 to SEP 14 2010

CONTACT
For advertising
apoorv@mymobile.co.in
For programming
and coverage
taranum@mymobile.co.in

For more details:

log on to tv.mymobile.co.in
smartSLOOS H H

Nay an
Nare^er
Neh
Nib^irika
N/hil

Nitesh

IN CONTROL and what doesn't. Of course, the handset phone by just writing a single alphabet! This
brands arc showing a degree of much needed has now become possible because of an

Access anything in foresight on this issue and most devices these

days come with a universal search function
application called Gesture Search, which has
been developed by Google Labs for Android
your phone's menu that lets you search your device and the devices.

without fuss
Internet for a particular information. The application allows you to write any-
Now imagine being able to find a con- where on the screen. It then recognizes the
tact, feature, application or content on your gesture with a corresponding alphabet and

W
ith mobile phones packing more lists all the probable results. If you don't find
and more features and memory something with the first alphabet, then you
with every passing day, one can can keep adding more. All you need to do
safely say that it is becoming a bit difficult is draw an alphabet. For space, the gesture
to keep a tab on what resides on your phone is a straight line towards right and to delete
an alphabet you have to go the other way by
©AI3 E S S f D © 7:20 PM drawing a straight line towards left.
Gencr.it settings It is also possible for you to customize the
Writing speed application. The writing speed can be custom-
Medium ized and you can
also choose what
RATING
Scaichtbk tttms
k All BBD« 15:1 features should
Contacts
75% 69 come under the
purview of ges-
ture search. The
moment you
install the app,
it indexes all the
contacts and appli-
cations contained
in your phone.
That's it. Now you
are good to go.
We found ges-
ture search to be
pretty accurate,
it works even in
case of distorted
alphabets. The
application can be
downloaded from
Android Market for free. •
stephen@mymobile.co.in

We tested it on the Samsung

Galaxy S

62"MYMOBILE AUG 15 to SEP 14 2010


ROUTING CONNECTIVITY
A router for all your wireless
devices at home
T
he Play Max is Belkin's new flagship
product in the consumer router seg-
ment. Housed in a plastic chassis, the
router has a rugged look, but there are no
status indicator lights, except for one that
shines solid green if the device is on and
ready, and amber if there is something wrong.
The back of the router has slot for 4 wired
devices and two USB 2.0 ports. The LAN port
marked in yellow is meant for connecting
modem. The two USB supports for external
storage or printer work nicely and can hold up
to 1TB each, if you connect an external drive.
But browsing through this drive is slower than
expected.
The set-up process will also install the
Belkin Router Monitor application, which runs
automatically and works with both Windows
and Mac computers. However, this program is
capable of slightly bogging down your com-
puter, and we were also disappointed to dis-
cover that many features of the router require
software to be running on a network comput-
er. These features include the USB print and
storage functions, Music Mover, Music
Labeller, Daily DJ, and Bit Boost.
AUG 15 to SEP 14 2010 MYMOBILE!81
etcetera
Though the router has been claimed to be
the easy to set-up, in reality it comes packed
with its own share of complexities. It took
us longer than we expected to get things in
order. Overall, this device is cumbersome, but
once everything is up and running it starts
feeling somewhat better. It support all the
four wireless standards - 802.11a/b/g/n at
rated speed of 300Mbps. As for security the
Belkin Play Max supports encryption of - 256-
bit WPA/WPA2, 64/128 WEP along with
NAT and SPI firewire. The device is priced at
Rs 8,199. •
. e t c e t e r a

BEAUTY WITH BRAINS

Get inspired with Dell

E
mbellished with super-stylish looks, the without any stutter and the sound quality was over WiFi. Overall, the device seems to have
Dell Inspiron 14R laptop is powered by exceptionally good. been created while keeping the customer in
Intel Core i3-350M 2.27GHz processor. As far as the battery pack of the test unit is mind. The smooth hand rest and a wider
It has a 4GB of DDR3 RAM (clocked at concerned, it turned out to be pretty reason- touchpad really make sense. The nicely
1333MHz), 500GB hard drive, and an ATI able. A six-cell battery lasted us 1 hour 8 min- designed keypad is a real comfort to type
Radeon HD 5470 graphics card. In fact, utes on battery mark synthetic test and 2 with. The basic entry level model in this
Inspiron 14R turns out to be one of the most hours 40 minutes while browsing the Web series starts at the price of Rs 32,000. •
well configured entry level models in the
series. It has a couple of USB ports, DVD
writer, HDMI, eSATA, audio ports, and Multi-
Card reader.
Then there are goodies like support for
WiFi 802.11b/g/n and Bluetooth 2.1 connectivi-
ty. To help you capture your memories, a 2.0-
megapixel webcam has been incorporated.
The Inspiron 14R comes bundled with a 64-bit
Windows 7 Home Premium operating system,
and also offers a year's free subscription to
Dell DataSafe Online. We tried watching some
HD videos on this laptop and found that both
720p and 1080p HD files played smoothly

82"MYMOBILE AUG 15 to SEP 14 2010


NEC
T
his eco friendly projector is eminently
suitable for usage in schools and col-
leges, as well as in up-coming SMBs.
The projector has NEC's 3LCD display tech-
nology, which guarantees a crisp and clear
picture quality. The lamp power stands at
3000 ANSI lumens. The NP510 supports 4:3
native aspect ratio, with 500:1 contrast ratio,
and a native resolution of 1024 x 768.
This model delivers remarkably bright
images and it features easy-to-use networking
technologies. You can expect high contrast
and up to 5000 hours of lamp life (in ECO
ModeTM). The ECO ModeTM is encouraged
by an optional message upon the units' start-
up. The remote control also includes an ECO
Mode button, making the switch between set-
tings easy for any user. One additional advan-
tage in the NEC NP510 lies in the multitude
of advanced technologies, which make it pos-
PROJECT GREEN
An eco friendly
projector
v
<" y-
sible for you to start up in seconds to connect
with your audience. Shut down is also
remarkably fast and you don't need to wait
for the lamp to cool down..
LTsers have the advantage of low power
consumption at 312W while running, and as
low as 0.6w in standby mode. A plethora of
interface options include DVI-I w/HDCP,
RCA, s-video and 15-pin, integrated RJ45 con-
nection, which enables quick and easy LAN
connection. The onboard 7-watt speaker is
conducive for a decent sound quality.
The NP510 supports remote diagnostic if
you are operating on a network. The remote
diagnostic enables the administrator to moni-
tor and make adjustments to the projector via
the network from a remote location. Overall
this is one of the best and most economical
projector we have come across at the price
tag of Rs 58,335. •
AUG 15 to SEP 14 2010 MYMOBILE!83
 cetera
CANON POWER A point
and shoot camera for
travellers
T
he Canon PowerShot A495 comes
packed in a compact and sturdy
body, just like other devices in the
A-series. It incorporates a 9-point AiAF
auto-focus system, and the Face Self-Time
feature. However, the camera lacks
Canon's new creative shooting modes -
Super Vivid and Poster Effect, which are
available in all the other cameras from
the brand including the predecessor to
this camera. Hie A495 uses 18 scene set-
tings for its Smart Auto mode. Unlike
other point and shoot cameras, the Auto'
mode is pretty reliable.
The control buttons in the camera are
spread across the top and the right side
of the LCD. On top are the power and
shutter release buttons. At the back, to
the right of the LCD, are the rest of the
keys. At the top of this control key clus-
ter is a zoom rocker, followed by a button
for playback; four-way control pad with
Cano„
o»verS/i
A49S
84"MYMOBILE AUG 15 to SEP 14 2010
select button; and shooting mode and
Menu buttons.
The Menu buttons open up two tabs
of general settings, whereas the select
button (labelled Func. Set) opens shoot-
ing-mode-specific options. Overall, it's
easy to control and should prove be sim-
ple enough for beginners.
The A495 comes with a narrow lens
at 35mm and an optical zoom of 3.3x - a
standard for camera in this class and
price range.
The output of the camera is excep-
tionally good at 10.0 megapixel But a
perfect camera is a rarity these days and
we believe there is space for improve-
ment in this one as well. The AA battery
is pretty limited, but a rechargeable bat-
tery can replace it. The LCD we feel is a
little low on resolution.
Overall, the performance is mediocre
The A495 is priced at Rs 6295. •
 T
he Hitachi X Mobile Drive, coming in
a h i»] ; 1 500GB capacity, is a rather cool looking
portable hard drive, which also incorpo-

R R P 9 H B I
rates an easy to use backup solution. The drive
has a very unique and attractive design with a
curve and LED indicators at the bottom. It poses
as a simple plug and play system and is easy to
set up.
You have the choice of going in for two attrac-
tive colours options - black and red. The drive
offers a mini USB interface and a power port at
the top, but it doesn't come bundled with any
power adapter. The spin rate is of 5400rpm, so
you can expect a very quiet performance. The
bundled Acronis Total Media Backup software is
an easy to use application that provides compre-
hensive backup and synchronisation for your data.
There is an option of either scheduling a backup
or initiating it manually. You can select specific
folders and file-types and add it to the default list.
While testing the drive, we performed a real-
time test by transferring data from one system to
the drive and then back into the system. The total
file size used in the test was approximately 4.7 GB
and it took us roughly 1.2 minutes to read the files
from the drive and a little longer at 2 minutes to
write on the drive. The speed varies if a single file
is being transferred, as compared to a case where
multiple files are involved. The Hitachi X Mobile
performed admirably during the test; we can say
for sure that this is a great drive for ordinary
users. Apart from that the drive works efficiently
in the restoration process too. Restoration soft-
ware comes bundled with the drive and it enables
you to smoothly carryout data restore on to your
computer.
The Hitachi X Mobile comes in two sizes -
320GB and 500GB, and they are priced at an MRP
of Rs 4,000 and Rs 6,000 respectively. •

AUG 15 to SEP 14 2010 MYMOBILE!85

 SLIMTASTICThis sleek
Bluetooth headset will
turn you on!

B
luetooth devices are jamming the mobile
accessories market and choosing the best
one is nothing less than a test of wits. Now
if you get a phone that is stylish and
gives good functionality, it makes
things much simpler. Keeping this
in mind, Samsung has launched
HM3100 Bluetooth Headset. The
device is extremely light and the over-ear
loop is smooth and comfortable to wear. The
main feature of the headset is the clarity of sound
as it comes with noise reduction and echo cancel-
lation features. Apart form the usual it also sup-
ports multipoint technology that allows you to
connect to two mobile phones at the same time.
It is also capable of automatically adjusting the
volume levels according to the ambient noise.
Another interesting feature of the HM3100 is
its stylish charging port that makes the device
look nothing less than a table top accessory
while charging. This Samsung headset is capable
of giving a talktime of up to 4.5 hours and a
standby of up to 180 hours. The MRP of the
HM3100 is Rs 1,400 •

PICTURE PERFECT
A stylish camera for
amateurs

W
ith its stylish looks the Fuji FinePix
AV100 is easily capable of causing
ripples in anyone's heart. It allows
you to shoot like a pro with minimal fuss - just
point and shoot. The camera is capable of
recording 720p HD video. This is the first digi-
tal camera we have come across under sub-lOK
with an HD recording feature.
Other noteworthy features include, an ISO
range setting, which can go up to 3200. The
camera is of 12.0-megapixel and it has a 3x opti-
cal zoom - both of which are the right elements
for making your pictures perfect. Additional fea-
tures include, digital image stabilisation and a
panoramic shooting mode.
The 2.7 inch LCD screen is great for preview-
ing your pictures and videos. The camera is
powered by two AA batterie. With such features
and performance, the AV100 is certainly worth
the price of Rs 5,999. •

team@mymobile.co.in

86"MYMOBILE AUG 15 to SEP 14 2010

 Know traffic, club or restaurant
information with a single click. Vishal
Gaba, managing director, Mobiesta gets
candid in this interview
MUKESH KUMAR SINGH

Updates Just a Click Away

Tell us more about Mobiesta. Mobiesta is a
mobile application, which provides localized
information to users from a database of nine
exciting categories. It runs on GPRS and is
compatible with all the Java enabled hand-
sets. On a single button click, the application
updates users about the happenings in the
city. The interface is text based and so very
economical and simple.
How do you make sure that the information
passed on by the application is accurate?
We have a strong in-house research and data
team, which covers all the prominent events
that are going on in the city. We have associa-
tion with cultural centres spread across the
city and also with prominent event manage-
ment agencies, with whom we get to share
their event calendars a month in advance.
Do you plan to add location based search
engine to your application? A person can
browse our application and receive filtered
information according to the time, location
and interests. We divide a city into various
zones namely south, west, central and so on,
to facilitate the users in their search. In the
coming time we would be adding GPS to our
application and that would enable users to
find the shortest route to their destination.
How is it benefiting the consumers, as
compared to other similar applications?
Mobiesta creates a new medium on mobile
platform. The USP remains that it offers rel-
evant information to the users. We are able to
provide information on the move. Our simple
user interface is capable of directing our users
to a variety of choices in their field of inter-
est. No other application so far provides such
an easy way to retrieve detailed information
about the city. Apart from this no other appli-
cation caters to an emergency section.
How are you promoting your app? Have
you tied up with any network operator or
handset manufacturer for promotional pur-
poses? We have been promoting our applica-
tion since the launch in March 2010 through
various offline and online events catering to
our target group in the Delhi/NCR region.
We have been distributing this application
through various events based activities in the
universities, malls and posh shopping areas.
We plan to further reach out directly to our
target consumers by creating Bluetooth zones.
Along with this, we are also in the final stages
of tying up with various service providers and
handset manufacturers to open up a distribu-
tion channel for ourselves across India.
What are your future plans? We at Mobiesta
think that we have entered the industry at
the right time and are serving our custom-
ers in the right way. We will soon introduce
an advanced version of Mobiesta, which
would have a payment gateway attached
through which transactions can take place
directly. It would also have features like get-
ting directions, user reviews, ratings and so
on. Mobiesta shall create exclusive apps that
would provide information on special events
like Commonwealth games, IPL and more.
We would be coming out with Mobiesta
Applications devoted to specific fields like
sports, business, news and more. Our next
step would be to become compatible on other
platforms such as iPhones, Windows Mobile
and more. Mobiesta sees itself as one of the
most informative application, which would
be very beneficial to the users and also to the
clients who wish to reach out to their direct
customers with various offerings. •
mukesh@mymobile.co.in

69"MYMOBILE AUG 15 to SEP 14 2010

 MY GUIDE
Devices featured in the My Guide
have been segregated into four
categories based on price and
colour-coded as:
• Enterprise

• High-end (Rs 12,000 upwards)

Mid-level (Rs 6,000 - 1 1 , 9 9 9 )

Entry-level (Rs 2,500 - RS 5,999)

• Sub-entry level ( u p to R s 2 , 4 9 9 )

Disclaimer:
The prices quoted in My Guide
are the Best Buy prices quoted
by the respective companies,
ex-Delhi. The prices may vary
on account of promotional
schemes or dealer discretion.
M.O.P.
mentiond in My Guide are not
applicable in Madhya Pradesh
and Maharashtra.

While My Mobile tries to ensure

accuracy in the pricing and
features any discrepancies that
may emerge are beyond our
control. Please check with the
retailer about features of the
phone before buying. The
ratings that have been included
are from the burn tests of the
phones that we have reviewed.
Feel free to update us.
(Last u p d a t e d on
Aug 3, 2010)

* NR stands for not reviewed

i f M.O.P. stands for Market
Operating Price

AUG 15 to SEP 14 2010 MYMOBILE ! 91

myguide
J SUB-ENTRY LEVEL

PARAMETERS AIRNET AUX COLORS eTouch g-Fone

Model AN 2121 M227EIH53 M811ELFL3HI M290E EUS2] G-222 G ® a D160 mava 351N

Dimension (mm) 100 x 44 x 13.5 106.8 x 46 x 13.0 110 x 59 x 13.7 114.2 x 50 x 13.8 106.8 x 44.5 x 14.9 102.4x37.5 11.1 108.2 X 16.8 X 47.8

Weight (grams) 130 72 92 106 98 52 102

Talktime/Standby (hours) 15/504 4.2/200 4.2/200 4.2/200 5/300 4/180 8/720

Screen (coiours)/Size (inch) 65,536/l.i 65,536/1.8 176*220/2.0 262,144/2.4 65,536/1.8 65,536/1.8 65,536/l.f

inbuilt/Expandable memory 32MB/2GB 96MB/4GB 96MB/4GB 160MB/8GB 1016KB/2GB 95KB/4GB 1016KB/2GB

Bluetooth/Wi-Fi No/No Yes/No Yes/No Yes/No No/No No/No No/No

Camera/Flash/Video No/No/No VGA/No/Yes VGA/No/Yes VGA/No/Yes VGA/No/Yes VGA/No/Yes No/No/No

Phonebook Capacity 800 200 200 500 500 500 800

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/Yes Dual Band/Yes Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

GPRS/EDGE/3G Yes/No/No Yes/No/No Yes/No/No Yes/No/No No/No/No No/No/No Yes/No/No

Operating System NA Nucleus Nucleus Nucleus NA NA Nucleus

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/No Bar/No/Yes Bar/No/No Bar/No/No Bar/No/No Bar/No/No

Burn test Rating NR NR NR NR NR NR NR

Price Rs 1,999 RS 1,399 Rs 1,599 Rs 2499 RS 1,750 Rs 2,050 RS 1,999

g-Fone
Model 457 451 Genie Candy GB 100 GB 106

Dimension (mm) 108 x 48.5 X 15.9 108 X 48 X 13.3 108 x 47 x 16 107 x 46 x 13.5 102 x 45 x 14.5 103 x 46 X 12.5 102 X 45 X 14.5

Weight (grams) 85.4 95 85 95 78 69 78

Talktime/Standby (hours) 6/400 2/180 6/200 15/860 10/600 11/744 10/600

Screen (colours)/Size (inch) 65,536/1.8 65,536/1.8 262,144/1.8 65,536/1.8 65,536/1.5 262,144/1.4 65,536/1.5

Inbuilt/Expandable memory 250KB/8GB 2040K/4GB 742KB/4GB 506KB/2GB NA/No 1.9MB/NO NA/NO

Bluetooth/Wi-Fi Yes/No No/No Yes/No No/No No/No No/No No/No

Camera/Flash/Video Yes/No/Yes Yes/No/Yes VGA/Yes/Yes VGA/No/Yes No/No/No No/No/No No/No/No

Phonebook Capacity 1000 1,000 500 300 300 500 300

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM DualBand/GSM+GSM Dual Band/GSM+GSM Dual Band/No Dual Band/No Dual Band/No

GPRS/EDGE/3G Yes/No/No Yes/No/No Yes/No/No Yes/No/No No/No/No Yes/No/No No/No/No

Operating System Nucleus Nucleus Generic Proprietry Properitory NA Properitory

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes No/No Yes/Yes No/Yes

Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No

Burn test Rating NR NR NR NR NR NR 80

Price RS 2,499 Rs 2,499 Rs 1,890 Rs 1,950 Rs 1,300 RS 1,600 Rs 1,700

- -

92 "MYMOBILE AUG 15 to SEP 14 2010

 (/>

LU
o
o
2
PARAMETERS MAGICON MICROMAX
Model GB 125 GB 175 Z2y Z3y ill X118

Dimension (mm) 87 x 47 x 19.8 103 X 46 X 13.65 103 X 46 X 14 103 X 43 X 14.5 105 X 42 X 14.3 3 X 4 8 X 11 NA

Weight (grams) 78 75 78 64.5 102 69 NA

Talktime/Standby (hours) 6.3/515 9/700 9/700 2.5/125 3.4/96 1.5/100 6/100

Screen (colours)/Size (inch) 65,536/1.5 262,144/1.5 262,144/1.5 NA/1.8 NA/1.8 65,536/1.37 65,536/1.73
Inbuilt/Expandable memory NA/NA 8MB/8GB 6MB/8GB 64MB/2GB 128MB/2GB 32MB/N0 NA/2GB

Bluetooth/Wi-Fi No/No No/No No/No No/No Yes/No No/No No/No

Camera/Flash/Video No/No/No No/No/No No/No/No No/No/No VGA/No/No No/No/No No/No/No

Phonebook Capacity 300 1,000 1,000 NA 1000 100 500

Frequency/Dual SIM Dual Band/No Dual Band/No Dual Band/No Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/No Dual Band/GSM+GSM

GPRS/EDGE/3G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No No/No/No Yes/No/No

Operating System Properitory Properitory Properitory NA NA Propriety Propriety

Music Player/FM Radio No/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes No/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Clamshell/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No

Burn test Rating NR NR NR NR NR NR NR

Price Rs 2,000 Rs 2,100 RS 2,000 RS 1,499 RS 1,899 Rs 1,199 RS 1,899

| f! , I
.[fl-
it*

MURPHY NOKIA
D16 NewGiaa D21EH3 1202 1280 [flIHI 1209 1616

Dimension (mm) 106 X 45.5 X 14 110x45.3x12.8 107.69 X 45.12 X 14.4 105.3 x45 x 13.1 107.2 X 45.1 X 15.3 102 X 44.1 X 17.5 107.1 X 45 X 15

Weight (grams) 68 74 95 78 81.92 78.95 78.55

Talktime/Standby (hours) 5/168 5/170 4/150 9/636 8.30/528 7/365 8.52/540

Screen (colours)/Size (inch) 65,536/1.44 65,536/1.44 65,536/1.77 Monochrome/1.3 Monochrome/1.36 65,536/1.4 65,536/1.8

Inbuilt/Expandable memory NA/2GB 186KB/2GB 45KB/2GB 4MB/NO NA/No NA/NO NA/No

Bluetooth/Wi-Fi No/No No/No No/No No/No No/No No/No No/No

Camera/Flash/Video No/No/No No/No/No VGA/No/No No/No/No No/No/No No/No/No No/No/No

Phonebook Capacity 300 500 500 200 500 200 500

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/No Dual Band/No Dual Band/No Dual Band/No

GPRS/EDGE/3G Yes/No/No No/No/No Yes/No/No No/No/No No/No/No No/No/No No/No/No

Operating System NA Generic Generic Symbian S30 Symbian S30 Symbian S30 Symbian S30

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes No/No No/Yes No/No Yes/No

Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No

Burn test Rating 78 No NR NR NR NR NR

Price Rs 1,775 RS 1,449 RS 1,790 RS 1,100 Rs 1,150 RS 1,350 Rs 1,450

AUG 15 to SEP 14 2010 MYMOBILE!93

myguide
l> sa
H .
S I

PARAMETERS NOKIA SAMSUNG

Model 1661 1662 1800 5030 XpressRadio 2323 classic 2220 1081

Dimension (mm) 108 x 45 x 13.55 108 X 45 X13.75 107 X 45 X 15.3 107.7 X 44.6 X 14.55 107 X 46 X 13.8 97.14 x 47 x 15.85 107.4 X 45.5 X 13.6

Weight (grams) 82 82 78.5 82 76 93.5 64.5

Talktime/Standby (hours) 3.9/500 4.1/475 8.30/528 10/524 4/540 5.3/496 9/560

Screen (colours)/Size (inch) 65,536/1.8 65,536/1.8 65,536/1.8 65,536/1.8 65,536/1.8 65,536/1.8 65,536/1.43

Inbuilt/Expandable memory 4MB/NO 8MB/NO NA/NO 64KB/NO 32MB/NA 32MB/NO 1 MB/NO

Bluetooth/Wi-Fi No/No No/No No/No No/No Yes/No No/No Yes/No

Camera/Flash/Video No/No/No No/No/No No/No/No No/No/No No/No/No VGA/No/Yes No/No/No

Phonebook Capacity 500 500 500 1,000 1,000 1,000 500

Frequency/Dual SIM Dual Band/No Dual Band/No Dual Band/No Quad Band/No Dual Band/No Dual Band/No Dual Band/No

GPRS/EDGE/3G No/No/No No/No/No No/No/No No/No/No Yes/No/No Yes/Yes/No Yes/No/No

Operating System Symbian S30 Symbian S30 Symbian S30 Symbian S30 Symbian S40 Symbian S40 Properitory

Music Player/FM Radio No/Yes No/Yes No/Yes No/Yes No/Yes Yes/Yes No/Yes

Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Slider/No/No Bar/No/No

Burn test Rating NR NR NR NR NR NR NR

Price Rs 1,550 Rs 1,550 RS 1,650 Rs 1,750 Rs 2,350 Rs 2,350 Rs 1,350

PARAMETERS SAMSUNG VIDEOCON ZEN

Model E1100 E1085 Gurull60 Guru 2120 V1302 X380 X220

Dimension (mm) 105 x 44 X 15.2 107.4 X 45.5 X 13.6 105.9 X 45 X 14.? 104.5 X 45 X 14.6 105 X 46.5 X 15.7 102 X 42 X 13 108 X 45.6 X 14.7

Weight (grams) 12/420 64.5 74 74.1 85 70 90

Talktime/Standby (hours) 70.2 9/560 12.3/730 10/520 12/500 4/120 4/150

Screen (colours)/Size (inch) 65,536/1.52 65,536/1.43 65,536/1.52 NA/1.5 65,536/1.5 65,536/1.5 65,536/1.8

Inbuilt/Expandable memory IMB/No IMB/No IMB/No 7MB/2GB 693KB/8GB NO/8GB NO/4GB

Bluetooth/Wi-Fi No/No No/No No/No Yes/No No/No No/No No/No

Camera/Flash/Video No/No/No No/No/No No/No/No VGA/No/Yes No/No/No No/No/No VGA/No/Yes

Phonebook Capacity 500 500 1,000 1,000 1,000 500 500

Frequency/Dual SIM Dual Band/No Dual Band/No Dual Band/No Dual Band/No Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

GPRS/EDGE/3G No/No/No No/No/No No/No/No Yes/No/No Yes/No/No No/No/No Yes/No/No

Operating System Properitory Properitory Properitory Generic Generic NA NA

Music Player/FM Radio No/Yes No/No No/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No

Burn test Rating NR NR NR 80 80 82 82

Price Rs 1,350 Rs 1,450 Rs 1,600 Rs 2,200 Rs 2,050 Rs 1,399 Rs 1,849

94 "MYMOBILE AUG 15 to SEP 14 2010

 ENTRY LEVEL

PARAMETERS ACCORD AIRNET BYOND

Model A17 A27 AN 2525 AN 90 AN i BY 250 By 505
Dimension (mm) 106 x 44.5 x 15.5 105.5 x 45 x 15.1 5 x 40 x 13 114 x 46 x 15 98 X 44 X 14 110.3x47.7x13.3 112 x 47.5 x 13.6
Weight (grams) 95 95 75 160 80 90 105
Talktime/Standby (hours) 10/650 10/650 4/240 25/1440 8/360 3/200 8.5/10
Screen (colours)/Size (inch) 65,536/1.8 65,536/1.8 65,536/2.0 65,536/2.4 65,536/1.8 NA/2.0 NA/2.0
Inbuilt/Expandable memory 1.9MB/4GB 1.9MB/16GB 32MB/2GB 300KB/4GB 32MB/2GB 743KB/4GB 2040KB/4GB
Bluetooth/Wi-Fi No/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No
Camera/Flash/Video No/No/No VGA/No/Yes VGA/Yes/Yes VGA/ No/Yes VGA/No/Yes 1.3MP/No/Yes 1.3MP/NO/NO
Phonebook Capacity 1,000 1,000 500 1,000 500 1,000 1,000

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+CDMA Dual Band/GSM+GSM Dual Band/GSM+GSM

GPRS/EDGE/3G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Operating System NA NA NA NA NA MTK MTK
Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/No Bar/No/No Bar/Yes/No Bar/No/No Bar/No/No Bar/No/No
Burn test Rating NR NR NR 78 NR NR NR

Price Rs 2,700 Rs 3,990 Rs 2,799 Rs 3,299 Rs 3,999 Rs 2,990 Rs 3,300

PARAMETERS BYOND COLORS

Model By 880 SL 660 SL 550 GC 444 Q-7EH3 G-215 liSSa G-7 (AXE)
Dimension (mm) 94.4 X 57.75 X9 105 x 48 x 17 102 x 49 x 13.3 108 x 48 x 13.6 113 x 62 x 13.5 114x49.5x16.5 113 x 50 x 14
Weight (grams) 90 90 NA 110 143 106.5
Talktime/Standby (hours) 4/300 2/160 5/240 4/160 5/450 8/720 5/450
Screen (coloursVSize (inch) NA/2.0 65,536/2.2 NA/2.2 NA/2.0 262,144/2.6 262,144/2.4
Inbuilt/Expandable memory 250KB/8GB 561KB/2 128MB/4GB 761KB/4GB 1.8MB/4GB 123KB/4GB 25MB/8GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No/No Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video 1.3MP/No/Yes VGA/No/No 1.3MP/Yes/Yes VGA/No/No Yes/No/Yes 1.3MP/No/Yes 2.0MP/No/Yes
Phonebook Capacity 1,000 500 1,000 1,000 500 250 1,000

Dual Band/GSM+
Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM GSM+CDMA Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

GPRS/EDGE/3G Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/Yes/No

Operating System MTK MTK MTK MTK NA N/A
Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Form Factor/T.Screen/QWERTY Bar/No/No Slider/No/No Slider/No/No Bar/No/No Bar/No/Yes Bar/No/No Bar/No/No

Burn test Rating NR NR NR NR NR NR NR

Price RS 3,490 Rs 3,999 Rs 4,099 Rs 5,000 Rs 2,700 Rs 3,000 Rs 3,700

AUG 15 to SEP 14 2010 MYMOBILE!95

myguide

PARAMETERS MIGICON MICROMAX

Model MG-7610 Q2 X 235 X 360 Q5fb 07 G4

Dimension (mm) 116x54x13 111.2x61.2x13 111.5x47x13.8 108.7 X 46.5 x 12.5 115x62x12.5 110x59x10.7 112X49.6 X12.8

Weight (grams) 115 97 85 104 95 100 NA

Talktime/Standby (hours) 6/360 4/160 5/240 5/220 5/180 4.5/150 5/192

Screen (coiours)/Size (inch) 65,536/ 2.4 262,144/2.0 65,536/2.0 262,144/2.0 262,144/2.2 262,144/2.4 262,144/2.4

Inbuilt/Expandable memory 506KB/2GB 249KB/8GB 294KB/4GB 121KB/8GB 15MB/8GB 78MB/4GB NA/4GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No Yes/Yes Yes/No

Camera/Flash/Video 1.3MP/No/Yes VGA/No/Yes VGA/No/Yes 1.3MP/No/Yes 2.0MP/No/Yes 2.0MP/No/Yes 2.0MP/No/Yes

Phonebook Capacity 1,000 500 500 500 1,000 1,000 500

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Tri Band/GSM+GSM Quad Band/No

GPRS/EDGE/3G Yes/No/No Yes/No/No Yes/No/No Yes/NA/No Yes/No/No Yes/No/No Yes/No/No

Operating System NA Propriety Propriety Generic NA Propriety NA

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/Yes Bar/No/No Bar/No/No Bar/No/Yes Bar/No/Yes Bar/No/No

Burn test Rating 78 NR NR 79 84 NR NR

Price Rs 3,199 RS 2,633 Rs 3,044 Rs 3,806 Rs 4,566 Rs 4,800 Rs 5,074

PARAMETERS MICROMAX MOVIL MURPHY NOKIA

Model Q55 MAI MT1 MT 86GEE1 Dizi Q 2330 classic 2690

Dimension (mm) 70 x 70 X16.3 118 x 51.6 x 18.7 102 X 51X 13.8 106 X 44.5 x 15.5 110 X 55 X 13.5 107 x 46 X 13.8 107.5 X 45.5 X 13.S

Weight (grams) 75 100 NA 90 102 90

Talktime/Standby (hours) 4/180 5/300 NA/NA 9/720 7/530 4.48/540 4.5/335

Screen (colours)/Size (inch) 262,144/2.4 262,144/2.2 262,144/3.0 65,536/1.8 262,144/2.0 65,536/1.8 262,144/1.8

Inbuilt/Expandable memory 10MB/8GB 761KB/2GB 87MB/8GB 1.9MB/8GB 123KB/4GB 32MB/NO NA/8GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video 2.0MP/NO/NO CIF/No/No 3.2MP/No/Yes Yes/No/Yes Yes/No/Yes VGA/No/Yes VGA/No/Yes

Phonebook Capacity 1,000 250 1,000 1,000 1,000 1,000 2,000

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Quad Band/No Quad Band/No

GPRS/EDGE/3G Yes/Yes/No Yes/No/No Yes/Yes/No Yes/No/No Yes/No/No Yes/Yes/No Yes/Yes/No

Operating System NA NA NA Generic Generic Symbian S40 Symbian S40

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes No/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Swivel/No/No Bar/No/No Bar/Yes/No Bar/No/No Bar/No/Yes Bar/No/No Bar/No/No

Burn test Rating 82 82 80 NR NR 76 82

Price RS 5,581 RS 4,500 Rs 5,500 Rs 2,500 Rs 2,550 Rs 2,800 Rs 2,850

75"MYMOBILE AUG 15 to SEP 14 2010

 PARAMETERS NOKIA OSCAR
Model 2720 i a a a 2700 classic 2730 CLASSIC 7210 Supernova 5130 Jl K3d£fl
Dimension (mm) 93 x 46 x 17.85 109.2 X 46 X 14 109.6 X 46.9 X 14.4 106 x 45 x 10.6 107.5 X 46.7 X 14.8 105 x 46 x 16 106.6 X 46.6 X 16
Weight (grams) 90.3 85 87.7 69.8 88 100 115
Talktime/Standby (hours) 5/390 6/288 3.50/340 5.4/300 6/288 7/NA 5/NA
Screen (colours)/Size (inch) 65,536/1.8 262,144/2.0 262,144/2.0 262,144/2.0 262,144/2.0 65,536/2.0 65,536/2.0
Inbuilt/Expandable memory 32MB/NO 64MB/2GB 30MB/2GB 30MB/2GB 30MB/2GB 1016K/ 8GB 186KB/8GB
Bluetooth/Wi-Fi Yes/No Yes/No YES/NO Yes/No Yes/No Yes/No Yes/No
Camera/Flash/Video UMP/No/Yes 2.0MP/NoAes 2.0MP/N0/YES 2.0MP/No/Yes 2.0MP/No/Yes VGA/No/Yes VGA/No/Yes
Phonebook Capacity 500 1,000 1,000 2,000 1,000 500 500
Frequency/Dual SIM Dual Band/No Quad Band/No QUAD BAND/NO Tri Band/No Quad band/No Dual Band/GSM+GSM Dual Band/GSM+GSM
GPRS/EDGE/3G Yes/Yes/No Yes/Yes/No YES/YES/YES Yes/Yes/No Yes/Yes/No Yes/No/No Yes/No/No

Operating System Symbian S40 Symbian S40 SYMBIAN S40 Symbian S40 Symbian S40 NA NA
Music Player/FM Radio Yes/Yes Yes/Yes YES/YES Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Form Factor/T.Screen/QWERTY Clamshell/No/No Bar/No/No BAR/NO/NO Bar/No/No Bar/No/No Bar/No/No Bar/No/No
Burn test Rating NR 84 NR NR 84 NR NR

Price Rs 3,200 RS 3,800 RS 4,200 Rs 4,300 RS 4,950 Rs 2,599 Rs 2,799

PARAMETERS OSCAR QUBA SAMSUNG

Model K2 I r a n Z1 l!T=i?i F-1831 Q-121 C 3010S Duos 3212 S 3310

Dimension (mm) 113x48.5x12.8 110x61x14 102 x 40 x 7 102 x 59.1 x 10 110.5x45.8x12.2 111.6x47x14.2 109.9 X 45.9 X 10.9
Weight (grams) 132 130 55 99 85.5 90.6 77

Talktime/Standby (hours) 8/NA 4/NA 4/160 6/200 8/700 10/322 10.5/600

Screen (coiours)/Size (inch) 262,144/2.4 262,144/2.2 65,536/1.8 65,536/2.2 65,536/2.0 65.536/2.0 16Million/2.1

Inbuilt/Expandable memory 761/8GB 87MB/8GB 250KB/2GB NA/8GB 20MB/8GB 15MB/8GB 30MB/8GB

Bluetooth/Wi-Fi VGA/No/Yes Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video Yes/No V GA/YesAes CIF/No/Yes 2.0MP/Yes/Yes VGA/No/Yes VGA/No/No 2.0MP/No/Yes

Phonebook Capacity 1,000 1,000 800 1,000 1,000 1,000 1,000

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/No Dual Band/GSM+GSM Quad Band/No

GPRS/EDGE/3G Yes/No/No Class 12/No/No Yes/No/No Yes/No/No Yes/Yes/No Yes/Yes/No Yes/Yes/No

Operating System NA NA MTK6225 MTK6225 Generic Proprietary Generic

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/Yes Flip/No/No Bar/No/Yes Bar/No/No Bar/No/No Bar/No/No

Burn test Rating NR NR NR 78 NR NR NR

Price Rs 2,999 RS 3,999 RS 2,500 Rs 4,490 RS 2,950 RS 3,800 Rs 4,000

76
AUG 15 to SEP 14 2010 MYMOBILE !
myguide

PARAMETERS MIGICON MICROMAX

Model MG-7610 Q2 X 235 X 360 Q5fb Q7 G4

Dimension (mm) 116 X 54 x 13 111.2x61.2x13 111.5x47x13.8 108.7 X 46.5 X 12.5 115 x 62 x 12.5 110x59x10.7 112X 49.6 X12.8

Weight (grams) 115 97 85 104 95 100 NA

Talktime/Standby (hours) 6/360 4/160 5/240 5/220 5/180 4.5/150 5/192

Screen (colours)/Size (inch) 65,536/2.4 262,144/2.0 65,536/2.0 262,144/2.0 262,144/2.2 262,144/2.4 262,144/2.4

Inbuilt/Expandable memory 506KB/2GB 249KB/8GB 294KB/4GB 121KB/8GB 15MB/8GB 78MB/4GB NA/4GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No Yes/Yes Yes/No

Camera/Flash/Video 1.3MP/No/Yes VGA/No/Yes VGA/No/Yes 1.3MP/No/Yes 2.0MP/No/Yes 2.0MP/No/Yes 2.0MP/No/Yes

Phonebook Capacity 1,000 500 500 500 1,000 1,000 500

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Tri Band/GSM+GSM Quad Band/No

GPRS/EDGE/3G Yes/No/No Yes/No/No Yes/No/No Yes/NA/No Yes/No/No Yes/No/No Yes/No/No

Operating System NA Propriety Propriety Generic NA Propriety NA

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/Yes Bar/No/No Bar/No/No Bar/No/Yes Bar/No/Yes Bar/No/No

Burn test Rating 78 NR NR 79 84 NR NR

Price Rs 3,199 Rs 2,633 RS 3,044 Rs 3,806 Rs 4,566 Rs 4,800 Rs 5,074

Nk
PARAMETERS MICROMAX MOVIL MURPHY NOKIA
Model Q55 MAI MT1 MT86ES21 Dizi Q EB21 2330 classic 2690

Dimension (mm) 70 x 70 X16.3 118x51.6x18.7 102 X 51X 13.8 106 X 44.5 X 15.5 110x55x13.5 107 X 46 X 13.8 107.5 X 45.5 X 13.£

Weight (grams) 75 100 NA 90 102 90 80.7

Talktime/Standby (hours) 4/180 5/300 NA/NA 9/720 7/530 4.48/540 4.5/335

Screen (colours)/Size (inch) 262,144/2.4 262,144/2.2 262,144/3.0 65,536/1.8 262,144/2.0 65,536/1.8 262,144/1.8

Inbuilt/Expandable memory 10MB/8GB 761KB/2GB 87MB/8GB 1.9MB/8GB 123KB/4GB 32MB/N0 NA/8GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video 2.0MP/NO/NO CIF/No/No 3.2MP/N0/Yes Yes/No/Yes Yes/No/Yes VGA/No/Yes VGA/No/Yes

Phonebook Capacity 1,000 250 1,000 1,000 1,000 1,000 2,000

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Quad Band/No Quad Band/No

GPRS/EDGE/3G Yes/Yes/No Yes/No/No Yes/Yes/No Yes/No/No Yes/No/No Yes/Yes/No Yes/Yes/No

Operating System NA NA NA Generic Generic Symbian S40 Symbian S40

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes No/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Swivel/No/No Bar/No/No Bar/Yes/No Bar/No/No Bar/No/Yes Bar/No/No Bar/No/No

Burn test Rating 82 82 80 NR NR 76 82

Price Rs 5,581 Rs 4,500 Rs 5,500 RS 2,500 Rs 2,550 RS 2,800 Rs 2,850

98 "MYMOBILE AUG 15 to SEP 14 2010

 PARAMETERS NOKIA OSCAR
Model 2720 E H H 2700 classic 2730 CLASSIC 7210 Supernova 5130 J l GHVJ K3EHE1
Dimension (mm) 93 x 46 x 17.85 109.2 X 46 X 14 109.6 X 46.9 X 14.4 106 x 45 x 10.6 107.5 X 46.7 X 14.8 105 X 46 X 16 106.6 X 46.6 X 16
Weight (grams) 90.3 85 87.7 69.8 88 100 115
Talktime/Standby (hours) 5/390 6/288 3.50/340 5.4/300 6/288 7/NA 5/NA
Screen (colours)/Size (inch) 65,536/1.8 262,144/2.0 262,144/2.0 262,144/2.0 262,144/2.0 65,536/2.0 65,536/2.0
Inbuilt/Expandable memory 32 MB/No 64MB/2GB 30MB/2GB 30MB/2GB 30MB/2GB 1016K/ 8GB 186KB/8GB
Bluetooth/Wi-Fi Yes/No Yes/No YES/NO Yes/No Yes/No Yes/No Yes/No
Camera/Flash/Video l.3MP/No/Yes 2.0MP/No/Yes 2.0MP/NOAES 2.0MP/NoAes 2.0MP/NoAes VGA/No/Yes VGA/NoAes
Phonebook Capacity 500 1,000 1,000 2,000 1,000 500 500
Frequency/Dual SIM Dual Band/No Quad Band/No QUAD BAND/NO Tri Band/No Quad band/No Dual Band/GSM+GSM Dual Band/GSM+GSM
GPRS/EDGE/3G Yes/Yes/No Yes/Yes/No YES/YES/YES Yes/Yes/No YesAes/No Yes/No/No Yes/No/No
Operating System Symbian S40 Symbian S40 SYMBIAN S40 Symbian S40 Symbian S40 NA NA
Music Player/FM Radio YesAes YesAes YESAES Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Form Factor/T.Screen/QWERTY Clamshell/No/No Bar/No/No BAR/NO/NO Bar/No/No Bar/No/No Bar/No/No Bar/No/No
Burn test Rating NR 84 NR NR 84 NR NR

Price Rs 3,200 Rs 3,800 RS 4,200 Rs 4,300 RS 4,950 RS 2,599 Rs 2,799

PARAMETERS OSCAR QUBA SAMSUNG

Model K2 reran zi Gsa F-1831 Q-121 C 3010S Duos 3212 S 3310

Dimension (mm) 113 x 48.5 x 12.8 110x61x14 102 X 40 X 7 102 x 59.1 X 10 110.5x45.8x12.2 111.6x47x14.2 109.9 x 45.9 X 10.9
Weight (grams) 132 130 55 99 85.5 90.6 77

Talktime/Standby (hours) 8/NA 4/NA 4/160 6/200 8/700 10/322 10.5/600

Screen (colours)/Size (inch) 262,144/2.4 262,144/2.2 65,536/1.8 65,536/2.2 65,536/2.0 65.536/2.0 16Million/2.1
Inbuilt/Expandable memory 761/8GB 87MB/8GB 250KB/2GB NA/8GB 20MB/8GB 15MB/8GB 30MB/8GB

Bluetooth/Wi-Fi VGA/No/Yes Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video Yes/No VGA/Yes/Yes CIF/No/Yes 2.0MP/Yes/Yes VGA/No/Yes VGA/No/No 2.0MP/No/Yes

Phonebook Capacity 1,000 1,000 800 1,000 1,000 1,000 1,000

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/No Dual Band/GSM+GSM Quad Band/No

GPRS/EDGE/3G Yes/No/No Class 12/No/No Yes/No/No Yes/No/No Yes/Yes/No Yes/Yes/No Yes/Yes/No

Operating System NA NA MTK6225 MTK6225 Generic Proprietary Generic

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/Yes Flip/No/No Bar/No/Yes Bar/No/No Bar/No/No Bar/No/No

Burn test Rating NR NR NR 78 NR NR NR

Price Rs 2,999 Rs 3,999 Rs 2,500 Rs 4,490 Rs 2,950 Rs 3,800 RS 4,000

AUG 15 to SEP 14 2010 MYMOBILE!99

myguide

SAMSUNG
Model 3600 S 3500 C5130 C5212 Beat Disc M2710 Corby Mate S5200

Dimension (mm) 98 x 49.9 x 15.3 99.5 X 48 X 14.3 97.5 X 47 X 16.5 112.7 x 48.6 x 14.3 96.5 X 47 x 16.3 91 X 54 X 16.95 103.6 X 48.7 X 10.9

Weight (grams) 105 95 100.1 98.7 85 107.7 97.3

Talktime/Standby (hours) 3/220 9/395 13/450 13/281 5/550 9/324 5/300

Screen (colours)/Size (inch) 262,144/2.2 16Million/2.2 262,144/2.0 262,144/2.2 16Million/2.0 262,144/2.0 16million/2.1

Inbuilt/Expandable memory 30MB/2GB 30MB/8GB 24MB/8GB 60MB/8GB 60MB/16GB 40MB/8GB 45MB/8GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video 1.3MP/No/Yes 2.0MP/No/Yes 1.3MP/No/Yes 1.3MP/No/Yes 2.0MP/No/Yes 2.0MP/No/Yes 3.2MP/Yes/Yes

Phonebook Capacity 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Frequency/Dual SIM Quad Band/No Quad Band/No Quad Band/No Dual Band/GSM+GSM Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/NA/No Yes/Yes/No

Operating System Proprietary Proprietary Proprietary Proprietary Properitary Proprietary Proprietary

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Clamshell/No/No Slider/No/No Slider/No/No Bar/No/No Slider/No/No Slider/No/Yes Slider/No/No

Burn test Rating NR 86 82 76 NR 84 84

Price Rs 4,300 RS 4,500 Rs 4,800 RS 4,850 Rs 5,100 Rs 5,300 Rs 5,900

PARAMETERS SONY ERICSSON SUNSKY VIDEOCON

Model W205 S312 W395 S2 S9 S99 V1425

Dimension (mm) 92.0 X 47.0 X 16.4 100 x 46 X 12.5 96.0 x 47.0 x 14.9 108 X 47 X 16 115x55x14 111.3x50.4x14.5 108 X 47.5 x 17.5

Weight (grams) 96 80.1 96 80 100 90 94

Talktime/Standby (hours) 9/425 8/400 8/480 10/600 8/360 5/250 8/250

Screen (colours)/Size (inch) 65,536/1.8 262,144/2.0 262,144/2.0 262,144/1.8 262,144/2.4 262,144/2.4 65,536/2.0

Inbuilt/Expandable memory 5MB/2GB 15MB/4GB 10MB/4GB NA/4GB NA/4GB NA/4GB 250KB/4GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video 1.3MP/No/Yes 2.0MP/No/Yes 2.0MP/No/Yes VGA/No/Yes 1.3MP/No/Yes Yes/NoAes VGA/No/Yes

Phonebook Capacity 1,000 1,000 1,000 500 1,000 1,000 1,000

Frequency/Dual SIM Dual Band/No Dual Band/No Quad Band/No Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

GPRS/EDGE/3G Yes/No/No Yes/Yes/No Yes/Yes/No Yes/No/No Yes/No/No Yes/No/No Yes/Yes/No

Operating System NA NA Generic MTK MTK MTK Nucleus

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Slider/No/No Bar/No/No Slider/No/No Bar/No/No Bar/No/No Bar/Yes/No Bar/No/No

Burn test Rating NR NR NR NR 76 NR 80

Price Rs 3,900 RS 4,500 Rs 5,800 Rs.2,590 Rs 3,490 Rs 3,690 Rs 3,195

100"MYMOBILE AUG 15 to SEP 14 2010

 (/)

a
111

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2
PARAMETERS VIDEOCON
Model V1655 VI705 M15 Z66 S10 Z90

Dimension (mm) 108x 55x 11 111 x 51 x 14.3 108 x 45.6 x 14.7 111.5x60x13.3 108 x 45.6 x 14.7 107 x 47 x 16 68 X 68 X 16

Weight (grams) 86 NA 90 90 100 124 96

Talktime/Standby (hours) 3/300 4/250 5/200 5/200 5/200 2/100 2.5/240

Screen (colours)/Size (inch) 262,144/2.8 262,144/2.4 65,536/1.77 262,144/2.2 262,144/2.2 65.536/2.2 262,144/2.4

Inbuilt/Expandable memory 671KB/4GB NA/8GB NA/4GB NO/4GB 10MB/4GB NA/4GB 25.9MB/4GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video 2.0MP/No/Yes 3.2MPAesAes 1.3MP/NoAes VGA/No/Yes 1.3MP/NoAes 2.0 MPAesAes 3.0MP/NoAes

Phonebook Capacity 1,000 NA 500 500 1,000 500 2,000

Frequency/Dual SIM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM Dual Band/GSM+GSM

GPRS/EDGE/3G YesAes/No YesAes/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No Yes/No/No

Operating System NA NA NA NA NA NA NA

Music Player/FM Radio YesAes YesAes YesAes Yes/Yes YesAes YesAes YesAes

Form Factor/T.Screen/QWERTY BarAes/No Bar/No/No Bar/No/No Bar/NoAes Bar/NoAes Slider/No/No SwivelAes/No

Burn test Rating 78 NR NR NR 80 82

Price Rs 5,950 Rs 5,950 Rs 2,999 Rs 2,999 Rs 3,299 Rs 4,999 Rs 5,399

MID LEVEL

• 9

i i
LG
Model Cookie Fresh KF350 Cookie Pep GD510 Cookie Plus Cookie Flip GD580 GW 525

Dimension (mm) 114.5 x 61 x 12.8 108 x 52.9 x 12.5 100.9 X 50.9 X 14.15 97.8x49.5x 11.2 107 x 52.5 x 11.5 108.3 x 51.5 X 13.4 106.5 x 53.0 x 15.9

Weight (grams) 122 91 104 87 95 103.5 128

Talktime/Standby (hours) 3.5/285 10/390 5/350 3.6/360 10/393 8/389 5.5/550

Screen (colours)/Size (inch) 262,144/2.4 262,144/2.9 262,144/2.2 262,144/3.0 262,144/2.9 262,144/2.79 262,144/2.8

Inbuilt/Expandable memory 100MB/4GB 22MB/16GB 25MB/2GB 42MB/16GB 30MB/8GB 50MB/16GB 35MB/8GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video 3.2MP/NoAes 2.0MP/NoAes 3.2MP/NoAes 3.0MPAesAes 3.0MP/No/Yes 3.0MP/NoAes 3.2MP/NoAes

Phonebook Capacity 1,000 1,000 1,000 1,000 1,000 1,000 1,000

Frequency/Dual SIM Tri Band/No Quad Band/No Tri Band/No Quad Band/No Quad Band/No Tri Band/No Quad Band/No

GPRS/EDGE/3G YesAesAes YesAes/No YesAes/No YesAes/No YesAesAes YesAesAes YesAes/No

Operating System NA Generic Generic Generic Generic NA NA

Music Player/FM Radio Yes/No YesAes YesAes YesAes YesAes YesAes YesAes

Form Factor/T.Screen/QWERTY Bar/NoAes BarAes/No Clamshell/No/No BarAes/No BarAes/No Clamshell/No/No SliderAesAes

Burn test Rating 84 80 NR 82 NR 82 78

Price Rs 7,599 Rs 6,200 RS 6,700 RS 6,800 Rs 7,900 Rs 8,200 Rs 9,800

AUG 15 to SEP 14 2010 MYMOBILE ! 101

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PARAMETERS NOKIA
Model KS 660 GT 505 7230 6303i 5233 X3

Dimension (mm) 104.9 x 45 x 15.4 106.9 X 5 0 . 8 x 12.3 107 x 54.5 x 11.8 98 X 48 X 14.75 108.8 X 46.2 X 11.7 111x51.7x14.5 96.0 X 49.3 X 14.1

Weight (grams) 115 115 96 100 96 115 103

Talktime/Standby (hours) 6.35/288 6/450 8.5/475 5.4/324 8/515 7/438 7.5/380

Screen (colours)/Size (inch) 262,144/3.0 262,144/2.4 262,144/3.0 262,144/2.4 16million/2.2 16.7million/3.2 262,144/2.2

Inbuilt/Expandable memory 51MB/4GB 81MB,16GB 53MB/8GB 70MB/16GB 55MB/16GB 70MB/16GB 46MB/16GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/Yes Yes/No Yes/No Yes/No Yes/No

Camera/Flash/Video 5.0MP/No/Yes 5.0MP/Yes/Yes 5.0MP/Yes/Yes 3.2MP/No/Yes 3.15MP/Yes/Yes 2.0MP/No/Yes 3.2MP/No/Yes

Phonebook Capacity 1,000 1,000 1,000 2,000 2,000 Shared 2,000

Frequency/Dual SIM Tri Band/GSM+GSM Tri Band/No Tri Band/No Quad-Band/No Tri Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/No

Operating System NA Generic NA Symbian S40 Symbian S40 Symbian S60 Symbian S40

Music Player/FM Radio Yes/Yes/No Yes/ Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Bar/Yes/No Slider/No/No Bar/Yes/No Slider/No/No Bar/No/No Bar/Yes/No Slider/No/No

Burn test Rating NR 82 80 NR NR 80 86

Price Rs 9,800 Rs 10,300 Rs 10,800 RS 6,000 RS 6,200 RS 6,600 Rs 6,700

PARAMETERS NOKIA SAMSUNG

Model mvi 5235 6700 Slide 5530 xpressmusic 6700 Naino 3G Metro 3G S5350

Dimension (mm) 112 x 46 x 12.3 111 x 51.7 x 14.5 95.2 x 46.1 x 15.9 104.0 X 49 x 13 109.8 X 45 X 11.2 99.9 X 53 X 12.9 115.2x46.7x11.9

Weight (grams) 115 110 107 113 99.2

Talktime/Standby (hours) 12/630 7/438 4/300 4.54/351 5/416 NA 10/450

Screen (colours)/Size (inch) 16.7million/2.2 16million/3.2 16million/2.2 16.7million/2.9 16Million/2.2 262,144/2.6 262,144/2.2

Inbuilt/Expandable memory 50MB/16GB 320MB/16GB 60MB/16MB 70MB/16GB 170MB/8GB 50MB/16MB 100MB/16GB

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No YesAes Yes/No Yes/No Yes/No

Camera/Flash/Video 3.2/Yes/Yes 2.0MP/No/Yes 5.0MPAes/Yes 3.2MP/Yes/Yes 5.0MP/Yes/Yes 1.3MP/No/Yes 3.2MP/No/Yes

Phonebook Capacity Shared Shared Shared Shared Shared 1,000 2,000

Frequency/Dual SIM Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G YesAes/Yes Yes/Yes/Yes YesAes/Yes YesAes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Operating System Symbian S60 Symbian S60 Symbian S60 Symbian S60 Symbian S40 Propritary Proprietary

Music Player/FM Radio YesAes YesAes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Bar/No/No Bar/Yes/No Slider/No/No BarAes/No Bar/No/No Bar/Yes/No Bar/No/No

Burn test Rating NR NR 82 84 90 NR 84

Price Rs 8,000 RS 8,800 RS 10,000 RS 10,800 RS 11,700 RS 6,200 Rs 6,300

102 "MYMOBILE AUG 15 to SEP 14 2010

 PARAMETERS SAMSUNG
Model C6112 Corby Star Nxt Corby Plus Diva S7070 B 5560 Superb Monte S5620
Dimension (mm) 105.8x50x16.5 103 x 56.5 x 12 104x53 x 11.9 102.3 x 52.4 x 15.9 101 x 54.8 x 13.4 106 x 53.5 x 11.9 mm 108.8 X 53.7 X 12.4
Weight (grams) 112 93 92 114 94 96 92
Talktime/Standby (hours) 9.3/385 3.40/500 13/600 12/460 10/800 9.3/620 9.5/769
Screen (colours)/Size (inch) 262,144/2.4 262,144/2.8 262,144/3.0 16Million/2.6 16million/2.8 262,144/3.0 262,144/3.0
Inbuilt/Expandable memory 30MB/8GB 50MB/8GB 50 MB/8GB 20MB/8GB 40MB/8GB 78MB/6GB 200MB/16GB
Bluetooth/Wi-Fi Yes/No Yes/No Yes/No.Yes/Yes Yes/No Yes/No Yes/Yes Yes/Yes
Camera/Flash/Video 2.0MP/No/Yes 2.0MP/No/Yes 3.2MP/Yes/Yes 2.0MP/NoAes 3.15MP/No/Yes 5.0MP/Yes/Yes 3.2MP/NoAes
Phonebook Capacity 1,000 2,000 2,000 1,000 1,000 2000 1,000

Frequency/Dual SIM Quad Band/GSM+GSM Quad Band/No Quad Band/No Quad Band/No Tri Band/No Quad Band/No Quad Band/No
GPRS/EDGE/3G Yes/Yes/No Yes/Yes/No Yes/Yes/No YesAes/No Yes/Yes/No Yes/Yes/No YeAesAes
Operating System Proprietary Proprietary Proprietary Proprietary Proprietary Proprietary Proprietary
Music Player/FM Radio YesAes YesAes YesAes YesAes YesAes YesAes YesAes
Form Factor/T.Screen/QWERTY Slider/No/No BarAes/No BarAes/No SliderAesAes BarAes/No BarAes/No BarAes/No
Burn test Rating NR 80 NR 80 NR NR 86

Price Rs 6,500 RS 6,500 RS 6,900 Rs 7,300 RS 7,800 RS 9,000 Rs 9,300

PARAMETERS SAMSUNG SONY ERICSSON

Model DUOS B5722 Corby Pro Naite F 305 C510 Jalou F100 W20Zylo EHfl
Dimension (mm) 104 x 55.9 x 14.4 105 X 56.9 X 15.68 105 x 45 x 13 96 x 47 x 14.6 107 x 47 x 12.5 73.0 x 45.0 x 18.2 103 x 52 x 16
Weight (grams) 105.6 135 107 98 92 84 115
Talktime/Standby (hours) 14/480 12.9/542 9.5/430 8/400 10/400 7/350 4/339
Screen (colours)/Size (inch) 262,144/2.8 16 Million/2.f 262144/2.2 262,144/2.0 262,144/2.2 16million/2.0 65,536/2.6
Inbuilt/Expandable memory 30MB/8GB 128MB/16GB 100MB/8GB 10MB/4GB 100MB/8GB lOOMB/microSD 260MB/16 GB
Bluetooth/Wi-Fi Yes/No YesAes Yes/No Yes/No Yes/No Yes/No Yes/No
Camera/Flash/Video 3.2MPAesAes 3.0MP/NoAes 2.0MP/NoAes 2.0MP/NoAes 3.2MPAesAes 3.2MP/NoAes 3.2MP/NoAes
Phonebook Capacity 1,000 2,000 1,000 1,000 2,000 NA 2,000

Frequency/Dual SIM Quad Band/GSM+GSM Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G YesAes/No YesAesAes YesAesAes YesAes/No YesAesAes YesAesAes YesAesAes

Operating System Proprietary Proprietary Generic Generic Generic Generic NA

Music Player/FM Radio YesAes YesAes YesAes YesAes YesAes YesAes YesAes
Form Factor/T.Screen/QWERTY BarAes/No SliderAesAes Bar/No/No Slider/No/No Bar/No/No Clamshell/No/No Slider/No/No
Burn test Rating NR NR 78 82 NR

Price Rs 8,800 Rs 10,500 Rs 6,200 Rs 6,200 Rs 6,400 RS 7,900 RS 8,300

AUG 15 to SEP 14 2010 MYMOBILE!103

myguide

PARAMETERS ERICSSON VIDEOCON

Model T715 W595i W705 Elm Yari V1675

Dimension (mm) 91.5 X 48 X 14.9 100 x 47 x 14 97 X 49 X 16 95 X 48 X 14.3 110x45x14 100 x 48 17.5 112 *61 * 12.5 mm

Weight (grams) 97.5 104 96 98 90 115 126

Talktime/Standby (hours) 10/400 9/385 10/400 10/400 10/430 11/450 4/140

Screen (colours)/Size (inch) 262,144/2.2 262,144/2.2 262,144/2.4 262,144/2.4 252,144/2.2 262,144/2.4 65,536/2.4

Inbuilt/Expandable memory 90MB/8GB 40MB/8GB 105MB/8GB 120MB/8GB 280MB/8GB 60MB/16GB 128 MB/microSD

Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/Yes Yes/Yes Yes/No Yes/No

Camera/Flash/Video 3.2MP/Yes/Yes 3.2MP/No/Yes 5.0MP/Yes/Yes 3.2MP/Yes/Yes 5.0MP/Yes/Yes 5.0MP/YesAes 2.0MP/Yes/Yes

Phonebook Capacity 1,000 1,000 1,000 2,000 2,000 1,000 1,500

Frequency/Dual SIM Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Dual Band/GSM+GSM

GPRS/EDGE/3G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/No/No

Operating System NA Generic NA Generic Generic NA NA

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Slider/No/No Slider/No/No Slider/No/No Slider/No/No Bar/No/No Slider/No/No Bar/No/Yes

Burn test Rating 84 84 84 NR 84 78

Price Rs 8,900 Rs 9,600 RS 10,500 Rs 10,900 Rs 11,500 Rs 11,900 RS 6,050

•
HIGH END

PARAMETERS VIDEOCON LG MOTOROLA NOKIA

Model V 1750 KM900 Arena BL 40 Viewty Smart GC900 GD 900 Crystal Aura N79

Dimension (mm) 111 x 56 x 14 105.8 X 55.3 X 11.95 128 X 51 X 10.9 108.9 x 56.1 x 12.4 105 x 52.8 x 13.5 96.9 X 47.6 x 18.6 110x49x15

Weight (grams) 104 105 131 106 127 141 97

Talktime/Standby (hours) 3/150 3.8/300 6/490 5.5/330 6/300 7.3/410 5.5/372

Screen (colours)/Size (inch) NA/3.2 16Million/3.0 16Million/4.0 16Million/3.0 16Million/3.0 16Million/1.55 16Million/2.4

Inbuilt/Expandable memory 23.9MB/8GB 8GB/32GB 1.1GB/32GB 1.5GB/32GB 1.5GB/32GB 2GB/NO 83MB/8GB

Bluetooth/Wi-Fi Yes/No Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes

Camera/Flash/Video 3.2MP/Yes/Yes 5.0MP/Yes/Yes 5.0MP/Yes/Yes 8.0MP/Yes/Yes 8.0MP/Yes/Yes 2.0MP/No/Yes 5.0MP/Yes/Yes

Phonebook Capacity 1,000 Shared 1,000 1,000 1,000 1,000 Shared

Frequency/Dual SIM Tri Band/GSM+GSM Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/Yes

Operating System NA NA NA Generic Generic Linux Symbian S60

Music Player/FM Radio Yes/Yes Yes/Yes YesAes Yes/Yes Yes/Yes Yes/No Yes/Yes

Form Factor/T.Screen/QWERTY Bar/Yes/No Bar/Yes/No Bar/Yes/No Bar/Yes/No Slider/Yes/No Swivel/No/No Bar/No/No

Burn test Rating 80 82 86 82.5 82

Price RS 7,999 RS 20,000 Rs 18,000 Rs 23,500 Rs 24,000 Rs 1,04,000 Rs 13,200

104"MYMOBILE AUG 15 to SEP 14 2010

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PARAMETERS NOKIA PORSCHE

Model 5800 XpressMusic X6 8GB GHEi X6 N97 mini 6700 Gold N97 P9522

Dimension (mm) 111x51.7x15.5 111x51x13.8 111x51x13.8 113x52.5x14.2 109.8 X 45 X 11.2 117.2 x 55.3 x 15.9 112 x 49 x 12

Weight (grams) 109 122 122 138 113 150 115

Talktime/Standby (hours) 6/356 11.30/420 11.30/420 7.1/320 5/416 9.5/430 4/300

Screen (colours)/Size (inch) 16Million/3.2 16.7million/3.2 16.7million/3.2 16Million/3.2 16million/2.2 16Million/3.5 262,144/2.8

Inbuilt/Expandable memory 81MB/16GB 8GB/NO 16GB/NO 8GB/16GB 170MB/8GB 32GB/16GB NA/2GB

Bluetooth/Wi-Fi Yes/Yes YesAes YesAes YesAes Yes/No YesAes YesAes

Camera/Flash/Video 3.2MPAesAes 5.0MPAesAes 5.0MPAesAes 5.0MPAesAes 5.0MPAesAes 5.0MPAesAes 5.0MPAesAes

Phonebook Capacity Shared Shared Shared Shared 2,000 Shared 5,000

Frequency/Dual SIM Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G YesAesAes YesAesAes YesAesAes YesAesAes YesAesAes YesAesAes Yes/NA/No

Operating System Symbian S 60 Symbian S 60 Symbian S 60 Symbian S60 Symbian S40 Symbian S60 NA

Music Player/FM Radio YesAes YesAes YesAes YesAes YesAes YesAes YesAes

Form Factor/T.Screen/QWERTY BarAes/No BarAes/No BarAes/No SliderAesAes Bar/No/No SliderAesAes BarAes/No

Burn test Rating 86 84 84 84 NR 85

Price RS 13,700 Rs 14,200 Rs 15,900 Rs 18,600 RS 20,000 RS 23,000 Rs 51,000

PARAMETERS PORSCHE SAMSUNG SONY ERICSSON

Model P9521 (silver/club/white) Jet I Wave J20 Hazel W995 Aino Vivaz

Dimension (mm) 91 X 48 X 18.4 108.8 x 53.5x11.9 118x56x10.9 102.0 X 49.5 X 16.0 97.0 x 49.0 X 15.0 104 x 50 x 15.5 107 x 51.7 x 12.5

Weight (grams) 139 110 118 120 113 134 97

Talktime/Standby (hours) 3.5/600 9/500 15/600 4/430 9/360 13/380 4/250

Screen (colours)/Size (inch) 262,144/2.2 16Million/3.1 16million/3.3 16million/2.6 262,144/2.6 16Million/3.0 65,536/3.2

Inbuilt/Expandable memory 32MB/4GB 2GB/16GB 1.5GB/32GB 280MB/16GB 118MB/16GB 55MB/32GB 74MB/32GB

Bluetooth/Wi-Fi Yes/No YesAes YesAes Yes/No YesAes YesAes YesAes

Camera/Flash/Video 3.2MPAesAes 5.0MPAesAes 5.0MPAesAes 5.0MpAesAes 8.1MPAesAes 8.1MPAesAes 8.0MPAesAes

Phonebook Capacity 1,000 2,000 Shared 2,000 Shared 1,000 Shared

Frequency/Dual SIM Tri Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G Yes/NA/NA YesAesAes YesAesAes YesAesAes YesAesAes YesAesAes YesAesAes

Operating S y s t e m NA Proprietary Bada OS NA Generic NA Symbian S60

Music Player/FM Radio Yes/NA YesAes YesAes YesAes YesAes YesAes YesAes

Form Factor/T.Screen/QWERTY Clamshell/No/No BarAes/No BarAes/No Slider/No/No Slider/No/No SliderAes/No BarAes/No

Burn test Rating NR 86 NR 82

! Price RS 70,000/Rs 85,000 RS 14,300 Rs 18,000 Rs 12,300 RS 17,900 Rs 20,500 RS 23,500

AUG 15 to SEP 14 2010 MYMOBILE!105

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ENTERPRISE LEVEL
mm

PARAMETERS SONY ERICSSON VERTU ACER

Model Vivaz Pro Satio Constellation Ascent Signature Liquid neoTouch S200

Dimension (mm) 109.0 X 52.0 x 15.0 112x55x11.3 109 x 44 X 15.7 108 X 44 X 22 122 X 42 X 15.5 115x62.5x12.5 118.6x63x12

Weight (grams) 117 126 163 173 196 135 130

Talktime/Standby (hours) 5/440 11/360 4.25/400 4/270 5/300 5/400 5/400

Screen (colours)/Size (inch) 16 Million/3.2 16Million/3.5 262,144/NA 262,144/NA 262,144/NA 262,144/3.5 65,536/3.8

Inbuilt/Expandable memory 70/32GB 128MB/32GB NA/NA NA/NA NA/NA 256MB/32GB 512MB/32GB

Bluetooth/Wi-Fi Yes/Yes Yes/Yes Yes/No Yes/No No/No Yes/Yes Yes/Yes

Camera/Flash/Video 5.0MP/Yes/Yes 12.1MP/Yes/Yes No/No/No No/No/No No/No/No 5.0MP/No/Yes 5.0MP/Yes/Yes

Phonebook Capacity Shared Shared 1,000 1,000 1,000 shared Shared

Frequency/Dual SIM Quad Band/No Quad Band/No Quad Band/No Tri Band/No Dual Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No Yes/Yes/No No/No/No Yes/Yes/Yes Yes/Yes/Yes

Operating System Symbian S60 Symbian S60 NA NA NA Android OS V1.6 MS Win Mob 6.5

Music Player/FM Radio Yes/Yes Yes/Yes Yes/No Yes/No No/No Yes/No Yes/Yes

Form Factor/T.Screen/QWERTY Bar/Yes/No Bar/Yes/No Bar/No/No Bar/No/No Bar/No/No Bar/Yes/No Bar/Yes/No

Burn test Rating 82 NR NR NR 84 82

Price Rs 23,900 Rs 25,900 Rs 2,62,000 + Rs 3,07,000 + Rs 5,99,000 + RS 20,000 Rs 29,000

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PARAMETERS APPLE BLACKBERRY

Model [phone 3GS P320 P527 P565 P835 Curve 8520
8GB/16GB/32GB
Dimension (mm) 115.5 X 62.1 X 12.3 99 X 55 X 13.35 113x58x15.4 102 x 60.5 x 14.5 102 X 60.5 x 16 115x49x13.8 109 X 60 X 13.9

Weight (grams) 135 105 125 105 120 148 106

Talktime/Standby (hours) 12/300 4/400 5/200 7/300 4/300 7/350 4.5/408

Screen (colours)/Size (inch) 16Million/3.5 65,536/2.6 65,536/2.6 65,536/2.8 65,536/2.8 65,536/3.5 65,536/2.46

Inbuilt/Expandable memory 8GB/16 GB/ 32GB 128MB/8GB 128MB/8GB 200MB/8GB 256MB/8GB 4GB/16GB 256MB/microSD

Bluetooth/Wi-Fi Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes

Camera/Flash/Video 3.0MP/No/Yes 2.0MP/No/Yes 2.0MP/Yes/Yes 2.0MP/No/Yes 3.0MP/No/Yes 5.0MP/No/Yes 2.0MP/No/Yes

Phonebook Capacity Shared Shared Shared Shared Shared Shared Shared

Frequency/Dual SIM Quad Band/No Quad Band/No Quad Band/No Tri Band/No Tri Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G Yes/Yes/Yes Yes/Yes/No Yes/Yes/No Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/No

Operating System Mac OS MS Win Mob 6.1 MS Win Mob 6.0 MS Win Mob 6.1 MS Win Mob 6.1 MS Win Mob 6.1 BlackBerry OS

Music Player/FM Radio Yes/No Yes/No Yes/Yes Yes/No Yes/No Yes/Yes Yes/No

Form Factor/T.Screen/QWERTY Bar/Yes/No Bar/Yes/No Bar/Yes/No Bar/Yes/No Bar/Yes/No Bar/Yes/No Bar/No/Yes

Burn test Rating 80 82 NR 78 86 84 82

Price Rs 29,500/ Rs 8,000 Rs 10,000 Rs 12,500 Rs 15,300 Rs 18,300 Rs 14,200

35,000/41,500

106 "MYMOBILE AUG 15 to SEP 14 2010

 PARAMETERS BLACKBERRY
Model Pearl 8820 Curve 8330 Curve 8900 9000 Bold Pearl 8110 Tour 9630 Stormll 9520

Dimension (mm) 114x66x14 107 x 60 x 15.5 109 x 47.4x 11.95 114x66x14 107 x 50 x 14 112 x 62 x 14.2 112.5 x 62.2 X 13.95

Weight (grams) 134 111 109.9 133 91 130 160

Talktime/Standby (hours) 5/520 4/408 5.5/360 5/310 3.5/360 5/336 5/305

Screen (colours)/Size (inch) 65,536/2.5 65,536/NA 65,536/2.4 65,536/NA 65,536/NA 65,536/NA 65,536/3.25

Inbuilt/Expandable memory 64MB/microSD 64MB/microSD 256MB/16GB 128MB/8GB 64MB/MicroSD 256MB/8GB 2GB/16GB

Bluetooth/Wi-Fi YesAes YesAes YesAes YesAes Yes/No Yes/No YesAes

Camera/Flash/Video No/No/No 2.0MPAesAes 3.2MPAesAes 2.0MPAesAes 2.0MPAesAes 3.2MP/NoAes 3.2MPAesAes

Phonebook Capacity Shared Shared Shared Shared Shared Shared Shared

Frequency/Dual SIM Quad Band/No CDMA/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G YesAes/No YesAes/No YesAes/No YesAesAes YesAes/No YesAesAes YesAesAes

Operating System BlackBerry OS BlackBerry OS BlackBerry OS BlackBerry OS BlackBerry OS BlackBerry OS BlackBerry OS

Music Player/FM Radio Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No

Form Factor/T.Screen/QWERTY Bar/NoAes Bar/NoAes Bar/NoAes Bar/NoAes Bar/NoAes Bar/NoAes BarAes/No

Burn test Rating NR NR 82 86 78 NR 80

Price Rs 17,800 Rs 18,490 (Reliance) Rs 18,000 RS 23,000 Rs 24,990 (Reliance GSM) Rs 27,990(Reliance) RS 29,500

mmmmmmmm

PARAMETERS BLACKBERRY GARMIN ASUS HTC

Model Bold 9700 M20 M10 G60 Smart Touch Viva Tattoo

Dimension (mm) 109 x 60 x 14 95.3 X 52.5 12.8 116 x 58 X 14.3 112 x 58.1 x 14.6 104 X 55.2 X 12.8 104.5 X 59 X 15.8 106 X 55.2 X 14

Weight (grams) 122 99 138 137 108 110 113

Talktime/Standby (hours) 6/408 2.8/260 4/250 4/250 4/120 8/270 4/120

Screen (colours)/Size (inch) 65,536/2.44 65,536/2.8 65,536/3.5 65,536/3.5 262,144/2.8 65,536/2.8 65,536/2.8

Inbuilt/Expandable memory 256MB/16GB 4GB,8GB/No 4GB/32GB 4GB/16GB 256MB/16GB 128MB/2GB 512MB/microSD

Bluetooth/Wi-Fi Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes YesAes

Camera/Flash/Video 3.2MP/Yes/Yes 3.2MP/NoAes 5.0MP/NoAes 3.2MP/NoAes 3-OMP/No/No 2.0MP/NoAes 3.2MP/NoAes

Phonebook Capacity Shared Shared Shared Shared Shared Shared Shared

Frequency/Dual SIM Quad Band/No Tri Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G YesAesAes Yes/YesAes YesAesAes YesAesAes YesAesAes Yes/Yes/No YesAes/Yes

Operating System BlackBerry OS MS Win Mob 6.1 MS Win Mob 6.5 Linux Brew Mobile MS Win Mob 6.1 Android OS V1.5

Music Player/FM Radio Yes/No Yes/No YesAes Yes/No YesAes Yes/No YesAes

Form Factor/T.Screen/QWERTY Bar/NoAes BarAes/No BarAes/No BarAes/No BarAes/No BarAes/No BarAes/No

Burn test Rating 86 NR 80 80 NR 82 84

Price Rs 29,800 Rs 15,800 Rs 18,500 Rs 18,900 Rs 9,600 Rs 9,700 Rs 13,000

AUG 15 to SEP 14 2010 MYMOBILE ! 107

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PARAMETERS HTC LG
Model Touch 2 T3333 Wildfire EHEI HD mini Hero Legend Touch HD2 GW 550

Dimension (mm) 104 X 55 X 12.9 106.8 X 60.4 x 12 103.8 X 57.7 X 11.7 112 X 5.62 X 14.35 112 X 56.3 X 11.5 120.5 X 67 X 11 116.39 x61.25x 12.06
Weight (grams) 110 118 110 135 126 157 118.5
Talktime/Standby (hours) 4/120 4/120 6.4/340 4/120 4/120 4/120 6.4/450
Screen (colours)/Size (inch) 65,536/2.8 16million/3.2 65,536/3.2 65,536/3.2 262,144/3.19 65,536/4.3 262,144/2.4

Inbuilt/Expandable memory 256MB/microSD 512MB/32GB 512MB/32GB 512MB/ 512/32GB 448MB/8GB 190MB/32GB

Bluetooth/Wi-Fi Yes/Yes Yes/Yes Yes/Yes YesAes Yes/Yes Yes/Yes Yes/Yes

Camera/Flash/Video 3.2MP/No/Yes 5.0MP/Yes/Yes 4.0MP/No/Yes 5.0MP/No/Yes 5.0MP/Yes/Yes 5.0MP/Yes/Yes 3.15MP/No/Yes
Phonebook Capacity Shared Shared Shared Shared Shared Shared Shared
Frequency/Dual SIM Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes

Operating System MS Win Mob 6.5 Android OS V2.1 MS Win Mob 6.5 Android OS V1.5 Android OS V2.1 MS Win Mob 6.5 MS Win Mob 6.5

Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/No Yes/Yes YesAes YesAes

Form Factor/T.Screen/QWERTY Bar/Yes/No Bar/Yes/No BarAes/No Bar/Yes/No Bar/Yes/No Bar/Yes/No Bar/No/Yes

Burn test Rating 84 82 86 84 84 80

Price Rs 13,600 Rs 15,000 RS 19,700 Rs 21,500 Rs 24,500 Rs 30,500 RS 12,500

— *

PARAMETERS LG MOTOROLA NOKIA

Model GW620 GM730 Milestone E63 E52 E71 E72
Dimension (mm) 109 X 54.5 X 15.9 109.8 X 56.6 X 11.9 115.80x60.00 x 13.70 113 X 59 X 13 116x49x9.9 114 x 57 x 10 114x58.3x10.1
Weight (grams) 139 107 165 126 127 128

Talktime/Standby (hours) 8.2/600 5/580 6.5/350 11/432 8/522 10.5/408 12.3/492

Screen (colours)/Size (inch) 262,144/3.0 262,144/3.0 16.9million/3.7 16Million/2.36 16 Million/2.4 16Million/2.36 16Million/2.36
Inbuilt/Expandable memory 166MB/32GB 289MB/32GB 512MB/32GB 120MB/8GB 256MB/16 GB 110MB/8GB 250MB/16GB
Bluetooth/Wi-Fi Yes/Yes Yes/Yes Yes/Yes YesAes Yes/Yes Yes/Yes Yes/Yes
Camera/Flash/Video 5.0MP/Yes/Yes 5.0MP/No/Yes 5.0MPAesAes 2.0MPAes/Yes 3.2MP/Yes/Yes 3.2MP/Yes/Yes 5.0MP/Yes/Yes
Phonebook Capacity Shared Shared Shared Shared Shared Shared Shared
Frequency/Dual SIM Quad Band/No Tri Band/No Quad Band/No Quad Band/No Quad Band Quad Band/No Quad Band/No
GPRS/EDGE/3G Yes/Yes/Yes Yes/YesAes Yes/YesAes Yes/YesAes Yes/Yes/Yes Yes/Yes/Yes Yes/Yes/Yes
Operating System Android OS V1.5 MS Win Mob 6.1 Android OS v2.1 Symbian S60 Symbian S60 Symbian S60 Symbian S60
Music Player/FM Radio YesAes YesAes Yes/No YesAes Yes/Yes Yes/Yes Yes/Yes
Form Factor/T.Screen/QWERTY Slider/YesAes Bar/Yes/No Slider/Yes/Yes Bar/NoAes Bar/No/No Bar/No/Yes Bar/No/Yes
Burn test Rating 80 84 86 NR 82 84 86

Price Rs 16,500 Rs 20,000 Rs 29,000 Rs 9,200 Rs 12,600 Rs 13,500 Rs 17,200

108"MYMOBILE AUG 15 to SEP 14 2010

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PARAMETERS NOKIA SAMSUNG
Model N900 Omnia Lite Galaxy Spica Omnia Pro B7610 Omnia II Omnia HD Galaxy S ESS3

Dimension (mm) 110.9x59.8x18 107 x 51.8 x 12.9 115x57x13.2 112.6x57.8x16.5 118x59.6x12.3 123 x 58 X 12.9 122.4 X 64.2 X 9.9

Weight (grams) 181 103 124 165 129 151 118

Talktime/Standby (hours) 6.3/278 9/650 11.3/650 12/576 12/430 10.5/550 13.3/750

Screen (colours)/Size (inch) 65 000/3.5 65,536/3.0 16million/3.2 16Million/3.5 65,536/3.7 16million/3.7 16million/4.0

Inbuilt/Expandable memory 32G/16GB microSD 250/32GB 180MB/32GB 1GB/32GB 8GB/32GB 16GB/8GB 16GB/32GB

Bluetooth/Wi-Fi Yes/Yes Yes/No YesAes Yes/Yes YesAes YesAes YesAes

Camera/Flash/Video 5.0MPAesAes 3.0MP/NoAes 3.15MP/NoAes 5.0MP/YesAes 5.0MPAesAes 8.0MPAesAes 5.0MP/NoAes

Phonebook Capacity Shared Shared Shared Shared Shared Shared Shared

Frequency/Dual SIM Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No

GPRS/EDGE/3G YesAesAes YesAesAes YesAesAes YesAesAes YesAesAes YesAesAes YesAesAes

Operating System Maemo 5 MS Win Mob 6.5 Android vl.5 MS Win Mob 6.1 MS Win Mob 6.1 Symbian S60 Android OS 2.1

Music Player/FM Radio YesAes YesAes Yes/No Yes/Yes YesAes YesAes YesAes

Form FactorA-Screen/QWERTY SliderAesAes BarAes/No BarAes/No SliderAesAes BarAes/No BarAes/No BarAes/No

Burn test Rating 82 NA NR 80 84

Price RS 26,000 Rs 13,100 RS 13,200 Rs 22,500 Rs 24,600 Rs 28,500 RS 29,000

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PARAMETERS SAMSUNG SONY ERICSSON VIDEOCON
Model B7620 Giorgio Armani Xperia X10 miniGHa Xperia X10 mini Pro Xperia X2 Xperia X10 V 2950 LG 3510

Dimension (mm) 118.5 X 58.3 X 16.4 83 x 50 x 16 90 x 52 x 17 110x54x16 119.0x63.0x13.0 105 X 56 X 12.9 101 X 46 X 13.9

Weight (grams) 164 120 155 135 80

Talktime/Standby (hours) NA 4/285 4/300 10/500 10/415 4.5/150 3.4/200

Screen (colours)/Size (inch) 65,536/3.5 16 Million/2.5 16million/2.55 65,536/3.2 65,536/4.0 NA/3.2 65,536/1.5

Inbuilt/Expandable memory 8GB/16GB 128/16GB 128MB/16GB 110MB/16GB 1GB/16GB 106.58MB/8GB NA/NO

Bluetooth/Wi-Fi YesAes YesAes YesAes YesAes YesAes YesAes No/No

Camera/Flash/Video 5.0MPAesAes 5.0MPAesAes 5.0MPAesAes 8.0MPAesAes 8.0MPAesAes 3.2MPAesAes No/No/No

Phonebook Capacity Shared Shared Shared Shared Shared Shared 500

Frequency/Dual SIM Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No Quad Band/No CDMA/No

GPRS/EDGE/3G YesAesAes YesAesAes YesAesAes YesAesAes YesAesAes YesAes/No NA/NA/NA

Operating System MS Win Mob 6.1 Android OS 1.6 Android 1.6 MS Win Mob 6.5 Android OS 1.6 MS Win Mob 6.1 Brew

Music Player/FM Radio YesAes YesAes YesAes YesAes Yes/No YesAes No/No

Form FactorA.Screen/QWERTY BarAesAes BarAes/No SliderAesAes BarAes/No BarAes/No BarAes/No Bar/No/No

Burn test Rating 82 80 82 NR 84 78 NR

Price Rs 35,700 Rs 15,800 RS 16,400 Rs 25,500 31,000 Rs 13,900 Rs 1,199

AUG 15 to SEP 14 2010 MYMOBILE ! 109

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PARAMETERS CDMA
Model virgin vDesire virgin vRage Samsung Super Hero virgin vSwing Zen C440 virgin vBond Spice C 5300
Dimension (mm) 106 x 44.3 x 11.5 105 x 43 x 15.3 103.5 X 438 X 15.1 106 X 45.6 X 13.9 105.5 X 45 X 15.6 104 X 46 x 13.4 102.1 x 43.6 X 14.6

Weight (grams) 63 NA 75 75 80 74 74

Talktime/Standby (hours) 4.5/250 NA 3.25/135 3.2/240 16/720 5/250 3.5/210

Screen (colours)/Size (inch) 65,536/1.5 65,536/1.5 65,536/NA 65,536/1.5 65,536/1.75 262,144/1.8 65,536/NA

Inbuilt/Expandable memory NA/No 700KB/NO NA/NO 8MB/NO 1.6MB/2GB NA/NA NA/1GB

Bluetooth/Wi-Fi No/No No/No NA/No No/No No/No No/No No/No
Camera/Flash/Video No/No/No No/No/No No/No/No No/No/No VGA/No/No VGA/No/No VGA/No/Yes
Phonebook Capacity 500 500 500 500 500 500 1,000

Frequency/Dual SIM CDMA/No CDMA/No CDMA/No CDMA/No CDMA/No CDMA/No CDMA/No

GPRS/EDGE/3G Yes/NA/NA No/No/No NA/NA/NA Yes/NA/NA Yes/No/No Yes/No/No No/No/No
Operating System Rex(Brew) NA NA NA NA NA Generic
Music Player/FM Radio No/Yes No/Yes No/Yes No/Yes Yes/Yes No/Yes Yes/Yes

Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No

Burn test Rating NR NR NR NR 80 NR NR

Price Rs 1,699 Rs 1,699 Rs 1,700 Rs 1,999 RS 2,499 Rs 2,499 RS 2,999

PARAMETERS CDMA
Model virgin vBeat Samsung B519 Fly C250 Micromax C350 LG 6600 virgin vJazz IntexIN80
Dimension (mm) 103 x 43 x 13.6 108 X 45.7 X 15.5 106 X 45 X 14.8 1 1 4 . 8 X 4 8 . 5 X13.2 103..5 X 45 X 13.5 106 X 46 X 15.8 114.8x48.5x13.2
Weight (grams) 68 86 85 70 76 97 NA
Talktime/Standby (hours) 3/115 4/285 8/168 4/240 3/150 5.1/310 7/260
Screen (colours)/Size (inch) 65,536/1.8 65536/NA 65,356/2.0 262,144/2.4 262,144/NA 262,144/2 262,144/2.4
Inbuilt/Expandable memory 8MB/2GB NA/2GB 5.5MB/4GB NA/ 4GB 12MB/microSD 6MB/2GB 4.75/2GB
Bluetooth/Wi-Fi No/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No
Camera/Flash/Video No/No/No No/No/No 2.0MP/No/Yes 2.0MP/No/Yes 1.3MP/No/Yes 1.3MP/No/Yes 2.0MP/No/Yes
Phonebook Capacity 500 500 500 1,000 1,000 1,000 1,000

Frequency/Dual SIM CDMA/No CDMA/No CDMA CDMA/No CDMA/No CDMA/No CDMA//NO

GPRS/EDGE/3G NO/NO/NO Yes/No/No No/No/No Yes/No/No NA/NA/NA Yes/NA/Yes No/No/No
Operating System NA NA Generic NA BREW Brew NA
Music Player/FM Radio Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes Yes/Yes
Form Factor/T.Screen/QWERTY Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No Bar/No/No
Burn test Rating NR 80 NR 78 NR 86 NR
Price Rs 2,599 Rs 3,400 Rs 3,499 Rs 4,058 Rs 4,200 Rs 4,250 Rs 4,350

110"MYMOBILE AUG 15 to SEP 14 2010

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PARAMETERS CDMA
Model CG555 Moto Razr V3C Samsung M309 Samsung M 699 Samsung Duo Samsung Duos 259 Samsung M569
Dimension (mm) 108 X 45.6 X 14.7 S x 53 x 14.5 113.1x46x10.9 NA 101x50x15 115.5x48x15.9 101.9 x 49.9 x 15.3
Weight (grams) 90 99 100 102 82 NA 100

Talktime/Standby (hours) 5/200 3.3/215 3.8/227 3.6/280 3.5/280 4.8/230 2.5/165

Screen (colours)/Size (inch) NA/4GB 262,144/NA 65,536/1.9 262,144/2.2 262,144/1.9 262,144/2.2 262,144/2.1
Inbuilt/Expandable memory 65,536/1.8 30 MB/NO NA/microSD NA/2GB 54MB/microSD 40MB/8GB NA/4GB
Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No Yes/No
Camera/Flash/Video 1.3MP/No/Yes l.3MP/No/Yes 1.3MP/NoAes 1.3MP/No/Yes l.3MP/No/Yes 1.3MP/No/Yes 2.0MP/No/Yes
Phonebook Capacity 500 1,000 500 500 500 1,000 2,000

Frequency/Dual SIM Dual Band/CDMA+GSM CDMA/No CDMA/No CDMA/No CDMA+GSM CDMA/CDMA+GSM CDMA/No
GPRS/EDGE/3G Yes/No/No Yes/No/No Yes/NA/NA Yes/NA/No Yes/NA/NA Yes/No/No Yes/NA/NA
Operating System NA Linux BREW REX Java Proprietary BREW
Music Player/FM Radio Yes/Yes Yes/No YesAes YesAes Yes/No YesAes YesAes
Form FactorAScreen/QWERTY Bar/No/No Clamshell/No/No Bar/No/No Slider/No/No BarAes/No Bar/No/No Slider/No/No
Burn test Rating NR NR NR NR 74 NR

Price Rs 4,699 RS 4,999 Rs 5,600 Rs 5,950 RS 5,999 Rs 7,100 Rs 7,500

PARAMETERS CDMA
Model LG Zip CDMA GHfl Corby CDMA LG 9100 LG 9800 Samsung 20N BlackBerry Pearl 8130 LG RD 10000
Dimension (mm) 107x55.4x 11.9 103 X 56.5 X 12.2 110x51x18 116x50x25 102 X 51 X 19 107 X 50 X 14.5 118 x 54 x 18.5
Weight (grams) 90 NA 110 147 140 96 133
Talktime/Standby (hours) 5/150 5/200 3.5/170 4.1/288 4/255 3.7/216 4/480
Screen (colours)/Size (inch) 262,144/ 262,144/2.8 262,144/NA 262,144/NA 262,144/2.3 65,536/NA 262,144/2.5
Inbuilt/Expandable memory 72MB, 4GB 80MB/8GB 512MB/microSD 64MB/NO 20MB/MicroSD 64MB/microSD NA/MicroSD
Bluetooth/Wi-Fi Yes/No Yes/No Yes/No Yes/No Yes/No YesAes Yes/No
Camera/Flash/Video 2.0MP/NoAes 2.0MP/NoAes 1.3MP/NoAes l.3MP/NoAes 2.0MP/NoAes 2.0MPAesAes 2.0MP/NoAes
Phonebook Capacity 1000 2,000 500 1,000 1,000 Shared 1,000

Frequency/Dual SIM CDMA/No CDMA/No CDMA/No CDMA/No Dual Band/CDMA+GSM CDMA/No CDMA/No
GPRS/EDGE/3G YesAes/No Yes/No/No Yes/NA/NA Yes/NA/NA Yes/NA/NA YesAes/No Yes/NA/NA
Operating System NA NA Brew Java NA BlackBerry OS Brew
Music Player/FM Radio YesAes YesAes Yes/No Yes/No Yes/No Yes/No Yes/No
Form Factor/T.Screen/QWERTY BarAes/No BarAes/No Slider/NoAes ClamshellAesAes Slider/No/No Bar/NoAes ClamshellAesAes
Burn test Rating 80 NR NR 72.5 74 NR NR

Price Rs 8,000 Rs 10,400 Rs 12,990 Rs 13,000 RS 14,300 Rs 15,990 Rs 24,990

AUG 15 to SEP 14 2010 MYMOBILE ! 111

 Give us a brief picture of Arvato Mobile. Arvato
Mobile is one of world's leading companies in the field
of digital entertainment. We employ 300 professionals
in 10 different establishments around the world, and
we offer live services in 75 countries. Arvato Mobile
provides an innovative range of fully converged digital
entertainment content and interactive solutions. Our
solutions are widely used for PCs, mobile phones, set
top boxes and TV's.

Who are your clients in India? Tell us about your

services. We have a succcssful relationship with the
Vodafone Group, globally, as we manage their decks in
several countries. Arvato Mobile is the central backcnd
provider for the complete Vodafone 360 degree enter-
tainment proposition. We manage their Games and
Apps Deck exclusively everywhere.
Arvato Mobile is a partner of many music labels and
the rights owners in the film, television and gaming
industry. We started in the field of mobile entertain-
ment and over the years we developed technology for
offering converged services across all types of screens.
Besides, we are also a technology company providing
professional services to enable our clients to run the
platform on their own.

How do you see the Indian market in contrast to

global scenario? The Indian market is one of the most
competitive markets in the world. Higher incomes and
an increase in consumer awareness have affected buyer
behaviour in cities, towns and even rural areas. It is
no longer a case that a premium product needs to be
super-expensive.
As a global player we can say that every market is
unique. We understand the local and regional specifics
of content and we are addressing each market and each
customer with a unique offering.

GAMING,
What kind of impact will 3G have in content seg-
ment? The impact of 3G on VAS usage should be posi-
tive, as users gain a richer and more engaging experi-
ence, prompting them to use new multimedia services

ENTERTAINMENT
for longer periods of time.
However, the overall impact on will be determined
by pricing/bundling strategies that operators adopt. In
some markets, where 3G services have already been
provided, operators have adopted a penetration pricing

BRING IT ALL
strategy, aimed at building a strong base of 3G users, by
pricing the services attractively. In India,
where people are sociable, there is likely to be an
uptake of services.

What kind of future prospects do you see for Arvato

The company behind killer apps of Vodafone is Mobile globally in the next five-year? Arvato Mobile

betting big on India as well as Latin America. Tino

will continue in its endeavour to pursue all sorts of
possibilities in the digital entertainment space. The

Drowatzky, chief business development officer, main focus is on acccss providers, such as MNOs and
ISPs, and the entertainment industry, primarily music
Arvato Mobile Group and general manager of Indian labels & publishers. Over the next 2 years, we will see

operations, shares his company's plans

tremendous growth in Latin America where we are
expanding our existing B2C business into B2B. •
stephen@mymobile.co.in

112"MYMOBILE AUG 15 to SEP 14 2010

USE 2G T O
P R O M O T E 3G!
I I'i
l i i s i i s Si
The mastermind behind per second
billing and location-based tariffs,
Telcordia's country head, Anuj Kapoor
tells us more about the future plans of
his telecom solutions company.
PUPUL D U T T A
92"MYMOBILE AUG 15 to SEP 14 2010
What arc Telcordia's offering to its customers in 3(1?
"leicordia offers services like mobile advertising, bandwidth
management and dynamic pricing. Those are more relevant for
our partners who offer 3G services or are planning to offer them
in the future. Mobile advertising is one of the most lucrative
deals for any operator today. Mainly because it can gel them
higher ARPUs (average revenue per user). Its a two-way deal, as
the revenue channel is not just restricted to consumers, but also
to advertisers. However, this application is not restricted to 3G,
it can also be used in 2G.
Does location based services (LBS) have an edge over normal
advertising in any way? I.US is vastly used for mobile advert is
ing. We can use the accurate GPRS system or connect with the
cell site and provide discounts and other offers.
Uninor's location based tariff was a hit. Can you please
explain how the idea took off? l.vory cell site'of a mobile net
work has a unique identification, which gives us traffic data. We
analyzed this data and offered discounts. We did real time charg-
ing based oil the recommendations that we received from our
analysts. Thereafter, the company' uses the cell site to monitor a
person's movement. So, whoever goes to the areas where we are
offering discounts would get a message that his her calls will be
charged at a changed tariff till his stay in that area.
Could you tell us the operators you are working with? We are
currently working with lata Teleservices, lata 1 )ocomo, Idea
Cellular, I 'ninor. Virgin Mobile and Aircol.
What do you think would be the uptake of 3G services?
Innovation in 3G is very important, otherwise you cannot justify
the price. One needs to have a sufficient 2G usage for promo-
tion of 3G. lo avoid the bill shock, we can offer freebios for
using 2G technology based services like voice calls etc. One
needs to understand that people are not afraid of high usage, but
they are certainly averse to high monthly charge. So. wo have to
offer the customer the right sort of a deal to got him to use the
technology.
We have seen most innovative offers for pre-paid mobile seg-
v ment, nothing for post paid. Why the injustice? Most of the
innovations of operators is to get new connections. As post paid
is restricted to very few people, its pre-paid that rules the roost.
What is Telcordia's headcount in India? What are your future
plans? We have been hiring in India to make it a totally Indian
company. Currently, about 150 people arc working in the country,
across Chennai and Gtirgaon. We plan lo make India the centre
of our operations to serve many countries around the world.
In three years, we should be able to put these developments in
place. •
pupul@mymobile.co.in