Republic of the Philippines

NAVAL STATE UNIVERSITY

College of Arts and Sciences
AB Communication
Naval, Biliran

Syllabus in
INTRODUCTION TO DEVELOPMENTAL COMMUNICATION
Academic Year 2017-2018

VISION

A globally competitive State University imbued with positive values and contributory to
sustainable development and progress.

MISSION

To generate world-class graduates adequately equipped with quality education, professional

training and relevant skills in maritime education, engineering, arts and sciences and other
health related programs, tourism, education, ICT, business and entrepreneurship, agriculture,
fishery and forestry through instruction, research, extension and production services.

COLLEGE OF ARTS AND SCIENCES GOAL

To become a dynamic College providing adequate general education programs to other colleges
of the university, developing competent mentors and offering responsive and relevant degree
programs.

College of Arts
Program Educational Objectives and Sciences
Goal
To strengthen CAS as a service college for Communication subjects of the /
university
To offer responsive and relevant curricular programs in arts and sciences, /
especially in Communication Arts courses
To undertake relevant activities for the promotion and the improvement /
of the teachers’ competence who adopt appropriate materials.
To undertake relevant research in liberal arts especially in communication, /
journalism
 Republic of the Philippines
NAVAL STATE UNIVERSITY
College of Arts and Sciences
AB Communication
Naval, Biliran

I. Course Code: Com 319

II. Course Title: INTRODUCTION TO DEVELOPMENTAL COMMUNICATION
III. Pre-requisite: None
IV. Credit: 3 units
V. Co-requisite: None

VI. Course Description:

An overview and understanding of the concepts of development and the role of
communication in its attainment through broadcast, print and ICT. Imbues the
importance of communication for development in the current media condition.

Program Outcomes and Relationship to Program Educational Objective:

Program Educational Objectives

Program Outcomes (PEO)
1 2 3 4
1. Define and access information needs; assess and / /
organize information and knowledge; produce, share,
and utilize information and knowledge.
2. Communicate in different formats and platforms (print, / /
broadcast, and online);
3 Prepare communication/media plan; / /

4 Conduct communication and media research and / / /

evaluation;
5 Develop and produce communication materials in / /
different formats and platforms;
6 Demonstrate communication management and / /
leadership skills;
7 Adhere to entrepreneurial capabilities; /

8. Adhere to ethical standards and practices; /

9. Know and practice rights and responsibilities and / /

accountabilities in the communication profession;
 Republic of the Philippines
NAVAL STATE UNIVERSITY
College of Arts and Sciences
AB Communication
Naval, Biliran

Program Educational Objectives

Program Outcomes (PEO)
1 2 3 4
10 Demonstrate a development orientation in / / /
communication work; and
11. Apply communication theories/models, principles, / /
practices and tools in development work.

VII. Course Outcomes and Relationships to Program/ Student Outcomes:

Course Outcomes: By the end of the Program/ Student Outcomes for AB Communication
semester, a student completing this
course should at the minimum be 1 2 3 4 5 6 7 8 9 10 11
able to:
CO1. Define the definition of I I I I I E E E E
developmental communication and
its importance in the chosen
profession.
CO2. Be able to trace history of the I I I E I I E
course and what set forth this
innovation.
CO3. Be able to differentiate and E D E E E E E E E E
compare mass communication
principles from developmental
communication including its
principles. So that one may
appropriately choose a platform.
CO4. Be able to understand E E E E E E E E E
relationship between developmental
communication and the society’s
progress
CO5. To be able to produce D E D E D D E D D D D
materials and productions that is
appropriate for the developmental
issues and concerns in the country
and their specific communities.

I= Introductory E= Enabling D=Demonstrative

 Republic of the Philippines
NAVAL STATE UNIVERSITY
College of Arts and Sciences
AB Communication
Naval, Biliran

VIII. Course Coverage

Course Teaching
Week Outco Topics Learning Assessment Tasks
mes Activities

1 CO1 1. Media Ethics A 200-word essay on their

(June 14- and 2. Definition of Developmental personal definition of
Julne 16)
CO2 Communication Discussion developmental
communication and how
3. Historical Roots of Graded it was established.
Developmental Recitation
Communication

2 1. Developmental Produce a creative

(June 19 to CO3 Communication and Mass Debate presentation of the
June 23)
Communication: Compared similarities and
and Contrasted Graded differences of
Recitation developmental
communication and mass
communication o be
presented to the class.

3 CO4 1. Concepts of Development Group Must submit a five-

(June 26 to - Definition of development
June 30)
- Characteristics of a
developing country
2. Measuring development
- Indices of measuring
development
- Classification of
countries based on
developmental indices
Discussion paragraph essay on three
(3) chosen countries
explaining their
development status and
Graded its characteristics that
Recitation leads to the
determination of its
development index.

4 CO4 1. Describing a third-world Group

(July 3 to country. Discussion
July 7)
 Republic of the Philippines
NAVAL STATE UNIVERSITY
College of Arts and Sciences
AB Communication
Naval, Biliran

Course Teaching
Week Outco Topics Learning Assessment Tasks
mes Activities
2. Defining social, economic,
political and cultural
development.

1. Models and Theories of

Development Graded
5 CO4 - Dominant Paradigm Recitation
(July 10- - Basic Needs Model
July 14)
- New Paradigm of
Development
CO4 1. Developmental Graded A twenty-item quiz on the
Communication Theory Recitation different developmental
6 - Dominant Theory theories.
(July 17-21) - Self-reliance theory
- Diffusion theory
- Dependent and
Interdependent theory
CO4 1. Application of Discussion Analysis on status of
7 and Developmental countries in the different
(July 24 to CO5 Communication with Group regions of the world
July 28)
regards to the development Analysis
indicator of a country
8 CO4 1. Advantages and Debate Situational Analysis on a
(July 31 to Disadvantages of particular developmental
August 4)
Development communication output
Communication
9 MIDTERM EXAMINATION
1. Radio News and Radio news, Discussion Craft two short
10-11 CO5 features and commentaries. developmental radio
(August 7 Radio and development program, feature or
to August communication.
18) commentaries targeting
respondents in the
2. International and local Philippines and specific
examples of radio and Group area in the province of
development communication.
Discussion Biliran respectively.
and Debate
3. Analysis with regards to
developmental
 Republic of the Philippines
NAVAL STATE UNIVERSITY
College of Arts and Sciences
AB Communication
Naval, Biliran

Course Teaching
Week Outco Topics Learning Assessment Tasks
mes Activities
communication principles and
national development index.

4. Crafting of Radio Development

Pair Activity
program/output.
1. Television and Cinema’s role Discussion Produce a short film,
12-13 Co5 in developmental documentary that depicts
(August 21 communication. either social,
to
September environmental,
1) 2. International and Local economical, educational
examples of television problems and issues in
programs and cinema Group the community (Biliran
production for development Discussion province)
and Debate
3. Analysis of examples on
television and cinema
production with regards to
developmental
communication principles and
national development index. Pair Activity

4. Crafting of Radio Development

program/output.

14-15 CO7 1. Development Journalism Discussion Compilation of articles

(September using principles of
4 to
September 2. International and Local developmental
15) examples of articles or print communication/journalis
output for development. m.

3. Analysis of internationally or Group

locally produced articles for Discussion
development with regards to and Debate
necessary aspects of
developmental output.
 Republic of the Philippines
NAVAL STATE UNIVERSITY
College of Arts and Sciences
AB Communication
Naval, Biliran

Course Teaching
Week Outco Topics Learning Assessment Tasks
mes Activities
4. Crafting of developmental
articles.
Group
Activity
18 FINAL EXAMINATION

IX. REFERENCES

 Servaes, Jan (2008). Communication for Development and Social Change, New Delhi, Sage
Publication
 Mefalopulos, P.(2008) Development Communication Sourcebook- Broadening the
boundaries of communication, The World Bank.

X. Course Requirements

A. Written Activities
1. Daily Quizzes (2-5 items)
2. Working Portfolio
3. Essays
4. Reaction Paper
5. Campaign Analysis

B. Long Examination
1. Midterm Examination (75 items)
2. Final Examination (100 items)

C. Final Requirement
1. Radio program or production showing
2. Short film, advertisement or documentary
3. Compilation of three (3) news articles, three (3) feature articles and one (1)
magazine or newsletter.

XI. Grading System

 Republic of the Philippines
NAVAL STATE UNIVERSITY
College of Arts and Sciences
AB Communication
Naval, Biliran

Performance Activities -------------- 30%

Participation -------------- 15%
Major Exam -------------- 25%
Final Requirement -------------- 20%
Attendance/Characteristics---------- 10%

TOTAL --------------- 100%

XII. Classroom Policies

1. A student must be punctual and regular in his class attendance.

2. A student who is late fifteen (15) minutes should be marked absent. However, a student
who has been tardy for three (3) times of less than fifteen (15) minutes shall be
considered as having absent once.
3. A student who incurs an absence of more than 20% of the total class hours in any given
subject per semester will be dropped by the instructor/ professor concerned after notice
has been served to the parents.
4. An absence is justifiable if caused by illness or other grave reasons, but students must
secure a written letter detailing the cause of absences and parents’ or guardian’s
signature must be affixed.
5. For habitual absences, a student should present an excuse letter duly approved and
signed by the guidance counselor when he/she reports to his classes.
6. No student is allowed to leave the classroom without due permission from the faculty
member concerned or will be marked absent.
7. Students should strive for academic excellence through utmost participation in class as
well as participating in oral activities.
8. Dishonesty, cheating in class work forging of school records, taking an examination in
place of another student and/or stealing test questions/ disseminating contents to other
students are major offenses which should be dealt with accordingly in accordance with
the provisions of the University Code and in the Students’ Handbook.
9. Smoking and idle conversation are strictly prohibited.
10. Students under the influence of liquor shall not be allowed to attend classes.
11. Every student must help keep the classrooms, restrooms, and surroundings clean and
tidy.
 Republic of the Philippines
NAVAL STATE UNIVERSITY
College of Arts and Sciences
AB Communication
Naval, Biliran

12. Avoid creating noise while waiting for the Instructor or Professor. If the Instructor or
Professor is absent, leave the room quietly and study in the library.
13. Texting during classes is strictly prohibited. All mobile gadgets or cell phones should be in
silent mode and/or turned off during classes. Mobile gadgets should be kept and can only
be used for dictionary purposes.
14. Respect towards the teacher and classmates is highly important.
(excerpt from Students’ Handbook of Naval State University Rule XX, Section 78, #2)

XIII. Instructor

HANNA T. BARTOLOME
Instructor

XIV. Class Schedule

Course/Year/Section Schedule
AB Communication III MWF 8:30 –9:30

XV. Consultation Hours/ Room

TTH 4:00 - 5:00
MWF 4:00 – 5: 00

Prepared and submitted by:

HANNA T. BARTOLOME
Subject Instructor

Reviewed by:

MR. RALPH ARVIC ARCENAL

Chairperson, AB Communication

Approved by:

DR. JOHN ANTHONY ROMAGOS, D.M.

Dean, College of Arts and Sciences