Event and Activation Solution System of Sky

Tracker Limited

Prepared By
Md. Emon Hossain
BBA Program
ID No. 140201030

Prepared for
Kh. Rahat Morshed
Lecturer

An internship Report submitted in partial fulfillment of the

requirements for the degree of BBA Program

Department of Business Administration

European University of Bangladesh (EUB)

Date of Submission: 4th May, 2018

 APPROVAL PAGE

The internship report of Event and Activation Solution System of Sky Tracker
Limited has been approved by the following:

Kh. Rahat Morshed

Lecturer
Supervisor

Head of the Department

ii
 DECLARATION

I do hereby declare that this report is the result of my own Research, except where
otherwise stated. I have declare that it has not been previously submitted as a whole for
any other degrees at European University of Bangladesh (EUB) or at any other institution.

Md. Emon Hossain

ID No. 140201030

Signature: .............................................. Date: ........................

iii
 LETTER OF TRANSMITTAL

Date: 4th May, 2018

Kh. Rahat Morshed

Lecturer
Department of Business Administration
European University of Bangladesh (EUB)

Subject: Submission of Internship Report.

Dear Sir,
This is my pleasure to submit you the internship Report as the part of the study to
accomplish the BBA Program successfully. I have prepared this report based on the study
on Event and Activation Solution System of Sky Tracker Limited. The report was
prepared on the basis of the learning from the Organization. The effort was made to not
only make the report successful but also guide the organization to make further
improvement on the smooth issue.

May I thank you for the opportunity that was given to me to make the internship study
and to present it through the report.

Sincerely Yours

Md. Emon Hossain

BBA Program
ID No. 140201030

iv
 ACKNOWLEDGEMENT

At the very beginning, I would like reveal my earnest admiration, loyalty and reverence to
Almighty Allah as I was sound mentally and physically enough to prepare and submit this
report on time.

An internship Program is very much effective for a student to get the practical knowledge.
It’s a great opportunity for a student to understand the current market. It is a great
pleasure for me to prepare the internship report based on Event and Activation Solution
system of Sky Tracker Limited which is very much significant for my learning with the
practical exposure to corporate business world.

I would like to convey my gratitude to my Supervisor Kh. Rahat Morshed, Lecturer,

Department of Business Administration, European University of Bangladesh (EUB).

Lastly, I would like to thank all the members Sky Tracker Limited for patiently answering
all my questions and making my internship experience as great as it could be.

Md. Emon Hossain

BBA Program
ID No. 140201030

v
 EXECUTIVE SUMMARY

A newly established company with an aim to be recognized nationwide, entering in

market for the events management in business, especially marriage halls by providing
services (Planners, designers, organizers, decorators, caterers) on locale of events in
regards to customers satisfaction. This business is approved by six friends. Even though
The company is new to this market but their possess passion to conquer the Dhaka city
and its local area by providing most excellent chicken to their customers. The company
believe that “slow and steady wins the race.” So we are introducing our business in the
market with new ideas in variety. Their idea is very new one and before it no such kind of
business is available in the market. They have set strong principal values, whose
reflection will be seen in their work. The owe enthusiasm to explore new ideas and
capture new markets for our product. We too are keen to find new ways to pace with time,
making and marking the difference. Mesh Events promises to offer always with eye-
catching servicing. Sky Tracker tried to proof our claims by providing services with the
slogan “Your dreams our effort make it true” This annual business plan calls for another
three years of accelerated growth. Because our sales growth has brought some working
capital implications, we are carefully planning to manage growth and provide for steady
cash flow.
They also expect to be profitable as never before. In all, this plan is a healthy company
with good growth prospects, looking to manage its orderly growth in the near future.

vi
 TABLE OF CONTENTS
Name of Topic Page no.
Approval page ii
Declaration iii
Letter of transmittal iv
Acknowledgement v
Executive summary vi
Table of Contents vii-viii
CHAPTER-1:INTRODUCTION 01-04
1.1 Introduction 02
1.2 Background of the study 02
1.3 Objective of the Study 03
1.3.1 Broad Objective 03
1.3.2 Specific Objective 03
1.4 Scope of the Study 03
1.5 Limitation of the Study 03
1.6 Conceptual Framework 04
1.7 Operational definition 04
CHAPTER-2: AN OVERVIEW OF THE ORGANIZATION 05-10
2.1 Historical Background of the Company 06-09
2.2 Vision and Mission Statement 09
2.3 Principal activities of the Company 09
2.4 Nature of Business 10
2.5 Confidentiality Statement 10
2.6 Clients of Sky Tracker Limited  10
CHAPTER-3: METHODOLOGY OF THE STUDY 11-13
3.1 Methodology of the study 12
3.1.1 Sources of Data 12
3.1.2 Study Design 12
3.1.3 Study Population 13
3.1.4 Sampling Technique 13
3.1.5 Data Collection Procedure 13
3.1.6 Data Analysis Procedure 13

vii
 CHAPTER-4: RESULT AND DISCUSSION 14-31
4.1 Activities in Event Management 15
4.1.1 Pre-Event Activities 15-16
4.1.2 During-Event Activities 16
4.1.3 Post-Event Activities 16
4.2 Event Planning 17-18
4.3 Evolution of Event Marketing 18-19
4.4 Distribution Strategy 19
4.5 Events & Solutions 20
4.6 Analysis part 21-30
4.7 Findings 31
CHAPTER-5: RECOMMENDATIONS AND CONCLUSION 32-38
5.1 Recommendations 33
5.2 Conclusion 34
References 35
Appendix 36-38

viii