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Assumptions:
1) According to data from census, we found that population in the age of 22-40 constitutes 25% of total population.
2) As per data from Income tax return site, we found that 2-3% households has income above 18LPA
3) Male :Female ratio= .515/.485
4) Current population as of 9th November , 12:21 PM, total population : 1,348,083,047
Out of which 26932586 births per year
Children born in our target households: 673314.65. Multiplying factor:0.025
Approximate percentage of females expecting baby: 16.47% (673314.65/4086376.736)
We arrived at 16.47% women expecting babies
5) Based on this, we expect we will be able to sell approx. 41510 units in a year.
6) Estimated on basis of Fisher-price's cradle(4-in-1 Smart Connect Cradle 'n Swing) and prices of available IOT soluti
Sources:
http://niti.gov.in/content/population-number-male-female-rural-urban
http://www.medindia.net/patients/calculators/pop_clock.asp
http://censusindia.gov.in/vital_statistics/srs/Chart_-2010.pdf
https://en.wikipedia.org/wiki/Demographics_of_India
http://worldpopulationreview.com/world-cities/mumbai-population/
₹ 7,148.00
₹ 11,050.00
₹ 18,198.00
0.0667
₹ 19,498.55
0 constitutes 25% of total population. From this we got population under target age group.
s income above 18LPA People earning 18LPA= 2-3%, took it as 0.025
8121 0 0
2995 0 0
4557 0 0
3370 0 0
10484 0 0
4066 0 0
5658 0 0
2258 0 0
41510 0 0
%, took it as 0.025
no of influencers calculated by multiplying females By 2
16.47%
Compay growth rate 12%
Idustry growth rate 8%
IOT market growth rate 41%
44830.8
Assumption Minimum GR is 8%
References http://www.financialexpress.com/industry/firstcry-rides-high-on-same-day-delivery/12786
https://timesofindia.indiatimes.com/venture-capital/firstcry-now-in-talks-to-raise-rs-666-c
http://www.livemint.com/Industry/yJSzDy2CKOi99PrDwrCNnJ/IoT-growth-rate-to-accelera
h-on-same-day-delivery/127860/#ampshare=http://www.financialexpress.com/industry/firstcry-rides-high-on-same-day-delive
-now-in-talks-to-raise-rs-666-crore/articleshow/60865776.cms
nJ/IoT-growth-rate-to-accelerate-after-2020-report.html