Professional Documents
Culture Documents
Introduction
3000s BC, among the Babylonians. One of the first known methods of
The tone of the advertising was also changing. No longer did advertising
image.
patterns, there are also some deep rooted attitudes, practices, and values
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The book of Fundamentals to Strategies by Michael L.
Rothschild states that advertising was the most fun you can have with
your clothes on. The feeling behind this statement represents those of
and promotion is fun. It’s challenging. It’s hardwork. It’s stimulating. And
it’s never boring. Creating and managing the advertising and promotions
processes are immensely challenging tasks whether they are done from
who see it. It strikes anywhere; there are many ways to be applied such as
that can be seen along the highways, internet ads which can be seen in
must take note that advertising is a paid communication about goods and
world of competition. It is important for both buyer and seller. Even the
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government cannot do without it. Advertisement tells about qualities of
each brand and we can easily select. Government can very profitably
come to know of new service jobs. Qualified people apply for them and get
Advertising can also be harmful especially to the people who watch and
misguide public.
social benefits. However, advertising also has its critics who say that some
them relatively inexpensive, if not free, to the public. The political impact of
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candidates to convey their positions on important issues and to acquaint
render services.
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CONCEPTUAL FRAMEWORK
5
STATEMENT OF THE PROBLEM
Taguig as to:
a. Age
b. Gender
d. Status
City as to:
a. Company Name
b. Position
6
3.3 Newspaper, Flyers,
a. AD Presentation
5. What will be the possible outcomes to the company if they get their
6. What will be the possible outcomes to the company if they not get
students?
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SCOPE AND LIMITATION OF THE STUDY
particularly when they find job. Companies are the subject of the
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all the data through the respondents will be collected only around
Taguig City.
studies made abroad that will be cited and reviewed. Any other further
and research.
this study. It will help them to be more creative and to develop their
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applicants on TV and radio and with the info on the specific section of the
the study. It will help them also to know on what particular advertisement
they would choose. It will able them to select a company they assure to
DEFINITION OF TERMS
ADVERTISING
GRADUATING STUDENTS
HUMAN RESOURCES
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- A field of business concerned with recruiting and managing
employees.
MARKETING
RECRUITMENT
Chapter 2
Conceptual Literature
the products that company is selling with and how it may affect the
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statement are some of the research we have seen on the internet and
LOCAL LITERATURE
marketing tool in helping sell goods, services, images, and ideas through
are also some deep rooted attitudes, practices, and values that cannot by
total marketing mix, it has been an important tool in moving both tangible
selling.
FOREIGN LITERATURE
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Advertising is a paid message that appears in the mass media for
LOCAL STUDIES
and advertising budgets. The line of thinking was that advertisements that
was seen more often and reached more consumers were more likely to
age of individual where consumers are only interested in what can satisfy
The business world in the 70s and 80s was one-size-fits all. A
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public. The company hires an advertising agency, which then designs an a
FOREIGN STUDY
of the work conducted by this NATO task group and presented in this
report.
individual’s perception of how well they will ‘fit’ within the organization and
transition into the organization, their fit with the organization, their levels of
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whether the organization can retain them or they decide to voluntarily
leave.
are conducted to the optimum affect. This chapter reviews the research in
should be used;
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Six advertisements illustrate the specialist areas within the TA, and
leaving the listener realizing there is very little difference. The campaign
also aimed to increase the response by the fact that a texting response
SYNTHESIS
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product, while the researchers’ study is all about the advertising of the
Chapter 3
METHODOLOGY
Research Design
the current status of the phenomena to describe "what exists" with respect
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to variables or conditions in a situation. The methods involved range from
the survey which describes the status quo, the correlation study which
the respondents accordingly because they are the major individual that is
This research is conducted on the companies within the Taguig City only.
-+
n2
18
. n1
N
N= represents the estimated number of students in PUP-Taguig
graduating students
n1
N= corresponds to the total number of companies in
the Philippines
N
n1= corresponds to the number of companies within
Taguig City
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Generally, the respondents of this study are the graduating
company, that they will be the possible person in that particular field.
Research Instruments
with the consents of the persons who check the validity and reliability of
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companies that advertise their job vacancies. Other research paper
The survey questionnaire was used is divided into two parts. The
company.
according to specific areas that would generate data needed for the study.
questionnaire.
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Warehouse Supervisor in Designs Ligna Inc. and a graduate of
Commerce.
mail which is distributed accordingly. They revise and improve our survey.
They also indicate where part of the survey, the researchers should review
its words used and the questions to be asked. The researchers change
some of the questions and utilize it for the betterment of our survey
Data-Gathering Procedure
After the researchers validated and test the reliability of their survey
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On the part of the students of PUP-Taguig, the researchers request
the extent of Taguig City only. Primarily, the researchers call their HR for
days. They also record the gathered information on the survey like what
conduct the right experiments with the right inferences from the data
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distributed, then the statistical treatment of data is made easy for the
And
Where,
N= total respondents
Y= 10 selected companies
REFERENCES
Books:
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Nylen, David W., Advertising
Strategies
Thesis:
Internet Sites:
http://EzineArticles.com/?expert=Steve_Ong
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http://EzineArticles.com/?expert=Joe_Slavin
http://ezinearticles.com/?Advertising-Marketing-Strategies-Can-
Ensure-Successful-Product-Sales&id=4613310
http://www.oppapers.com/essays/Advertising/54889
APPENDICES
Figures
FIGURE 1
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A. The ages of the Graduating Students of PUP Taguig
FIGURE 2
FIGURE 3
FIGURE 4
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A. The ages of the 6 respondents of the companies within Taguig City
FIGURE 5
FIGURE 6
TABLES
GENDER f %
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Male 31 40.79%
Female 45 59.21%
TABLE 1
AGE f %
18-19 2 2.63%
20-21 68 89.47
%
22 and 6 7.89%
above
TABLE 2
CIVIL f %
STATUS
single 76 100.00
%
TABLE 3
Gender f %
Male 2 33.33
%
Female 4 66.67
%
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TABLE 4
AGE f %
20-29 3 50.00%
30-39 2 33.33%
40-49 1 16.67%
FIGURE 5
CIVIL f %
STATUS
single 4 66.67%
marrie 2 33.33%
d
FIGURE 6
CURRICULUM VITAE
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Names: Bereña, Rocelyn M.
18 years old
19 years old
silent_jhez_14@yahoo.com
sadies_broom14@yahoo.com
+639106604063
+639293667389/ 09359477554
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Roman Catholic
I.F.I
Height: 5’1”
5’4”
5’3”1/2
Weight: 56 lbs.
50 lbs.
53 lbs.
Single
Single
32
i
-The impact of advertising and marketing on recruitment and retention by Dawn Johansen Ph.D.