Did you think the ethics in advertising is important?

Yes No

Advertising is possible to affect children

Yes No Maybe

How advertising can affect harmful products on the society

Positively Negative

What is your opining about the ethics in advertising?

Explain one reason why businesses try to take ethical decisions?

What is the problems of advertising to children?

Do you think the ethical advertising can influences in society?

Do you see any different of advertising in past present and future?

How ethics may influence business objectives and activities?

General profile of respondents:

Gender (M) (F)

Age group- (a) 18-28 yrs. (b) 29-39 yrs. (c) 40- 50 yrs. (d) 51- and above

Occupation- (a) student (b) business (c) service (d) home maker (e) self employed

Qualification - (i) Technical( ) (ii) Non-Technical ( )

Family Income per month-

City -

Part II

Q.1. Do you watch advertisements?

(a) Yes (b) No

Q.2. which media do you observe the most?

(a) T.V. (b) Newspaper (c) Magazine (d) Internet (e) Any other

Q.3. How frequently do you watch advertisements?

(a) Daily (b) Occasionally (c) Never

Q. 4.How long the impact of advertisement does lasts on you?

(a) Less than a day (b) one day (c) one week (d) one month (e)
more than a month

Q.5. what are the reasons to watch an advertisement.

Rank the given options in order of preference. Give 1 to most preferred and 5
for least preferred.
A) To be aware of the production
B) To know the features of specific brand
C) For entertainment
D) To remain updated and gain knowledge about the production
E) Without any purpose
Q.6 Which of the following category of products’ advertisements are being
followed most by youth? Rank in order of preference from 1- 8.
1) Toiletries ( )
2) Soft drink ( )
3) Mouth freshener ( )
4) Cell phones ( )
5) fast foods ( )
6) garments ( )
7) two wheelers ( )
8) Any other, specify ( )

Q. 7. Are you aware of any law or regulation to control media in Oman ?

a) Fully aware
b) Partially aware
c) Not aware at all

Please answer the following questions by placing an "x" in the appropriate

space:
Q8. "Businesses have responsibilities with society that go beyond job creation."
1. Strongly agree (__)
2. Agree (__)
3. No Opinion (__)
4. Disagree (__)
5. Strongly Disagree (__)

Q9. "It is possible for a business to be both ethical and profitable."

1. Strongly agree (__)
2. Agree (__)
3. No Opinion (__)
4. Disagree (__)
5. Strongly Disagree (__)

Q 10. "Advertising shows an accurate view of reality."

1. Strongly agree (__)
2. Agree (__)
3. No Opinion (__)
4. Disagree (__)
5. Strongly Disagree (__)
Q.11 How do you view the level of ethics in general advertising?
1. Very High (__) 2. High (__) 3. Average (__) 4. Low (__)
5. Very Low (__)

Q 12. You have to tick mark the most appropriate response in the boxes given
against each statement. The codes are given on scale as SA-Strongly Agree, A-
Agree, NANDA-Neither Agree Nor Disagree, SDA-Strongly Disagree, DA-Disagree

S.No. Statements SA A NANDA SDA DA

1. Advertising is less reliable.
2. Consumers have less degree of
confidence on advertising.
3. High frequency of advertisements
irritates consumers.
4. Advertising presents information
that is only favorable to the
advertisers without giving the
whole truth.
5. The message has no relevance to
the product.
6. Ads Fails to keep promises.
7. Ads produce incomplete
information to make audience
curious about the brand.
8. Watching advertisement with
family members leads to
embarrassment at times.
9. Ads persuades children to buy
products.
10. Children based ads are emotionally
exploitative
11. Ads affects social values of youth.
12. Ads affect behavior of youth in
society.
13. Ads provide ideas for a particular
kind of lifestyle.
14. Advertising creates envious
culture of possessing high valued
products/ brands.
15. Women are used in ads of a
product that is not being used by
them as decorative figures.

: SCOPE OF ADVERTISING IN ETHICS

Scope of my research is limited to advertisement regarding consumer products
in T.V and newspapers in the society and how the Ethical Advertising can
influence in the society

Aims of the research :

.* To understand study the Ethics in advertising.

* To do analysis of different unethical Advertisements .

* To give finding and suggestions for importing Ethical Advertising .