Professional Documents
Culture Documents
Cultural Change
Author(s): Colin Campbell
Source: Etnofoor, Vol. 19, No. 1, ROMANTIC LOVE (2006), pp. 111-123
Published by: Stichting Etnofoor
Stable URL: http://www.jstor.org/stable/25758113 .
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songs and how the way that these changed between the early and late 1960s reveals that their
evolution from 'mere rock 'n' rollers' to sophisticated advocates of a revolutionary romanticism
was onlymade possible because of their initialcommitmentto the idea (and the ideal) of
romantic love.
Introduction
*
With the assistance of Danae Mcleod.
thenotion thatthereis only one person in theworld with whom one can fullyunite at all
levels; thepersonalityof thatperson is so idealized thatthenormal faultsand foibles of
humannaturedisappear fromview; love is often likea thunderbolt and strikesat firstsight;
love is themost importantthingin theworld, towhich all otherconsiderations,particularly
112
The importantpoint to note here is thatalthough some historians, and indeed anthro
pologists, have claimed that romantic love is a near-universal phenomenon, one that
can be found inmany differentcultures and historical periods (Jankowiak and Fischer
1992), Stone's definition shows this not to be the case. For while 'love', understood
as a very intense affection which is felt by one adult for another,may indeed be a
universal phenomenon, 'romantic love', as defined here, is clearly a highly specific
cultural complex, one that originated inWestern Europe in the eighteenth century.
Indeed once romantic love is defined in thisway then it is immediately clear that it is
a by-product of the great cultural movements of romanticism and sentimentalism,
while at the same time being a development of themedieval idea of courtly love
(Newman 1968; Boas 1977). None of which is to suggest that individuals who lived
in other societies and at other times could not have experienced 'passionate love'
whilst possibly holding to some of the above beliefs. Rather it is to emphasize thatnot
only did this particular cluster of beliefs firstdevelop at this time but also that itwas
during theRomantic Movement thatpassionate love firstbecame redefined as a great
'blessing' rather than, as conceived of in both classical, medieval and neo-classical
thought,as a 'disease' and a 'curse', one that robbed individuals of both theirhealth
and their common-sense. For as Stone notes, itwas at this time thatyoung ladies (it
was nearly always young ladies who were the 'victims' of romantic love at this time)
became 'proud of these symptoms of frustratedpassion, rather than seeing them, as
previous generations would have done, as signs of unfortunatemental derangement'
(1977:286). The immediate consequence of this 'elevation' of romantic love was that
itbecame fashionable and hence commonplace, with the result that itbecame the sole
justification for a choice of a life-long partner that ithas remained to this day. Unfor
tunately it is all too easy to forgetromantic love's connection with thesewider cultural
movements, while at the same timeblurring thedistinction between romantic love and
other forms of interpersonal affectionate attachment,with the result that thephenom
enon is commonly discussed as if ithas no significance outside the 'ghetto' of personal
relationships. It will be argued here that this view is seriously mistaken and that
romantic love can and indeed has played a significant role in the cultural dynamics of
modern societies, acting as a significant and powerful force for cultural change.
113
The 'counter culture' of themid to late 1960s and early 1970s represents one of the
great cultural upheavals ofmodern times. In fact, that socio-cultural phenomenon that
generally goes by the name of 'the counter culture', or 'the youth movement of the
1960s', was a broad and diverse movement, peaking between 1964 and 1968, and
embracing a variety of social groups.2 In addition, it took somewhat differentforms in
North America and in Europe, and even then, between theEast andWest coasts of
North America and between the various countries of Europe, such as Holland, the
United Kingdom and France. Despite these differences it is stillpossible to specify the
central ingredients of thismovement as comprising a rejection of all hierarchy,
bureaucracy and established forms of authority,coupled with an associated dismissal
114
ground press, consisting of newspapers, pamphlets and posters, helped to bind the
movement together, in addition to the crucial role played by rock music, and espe
cially such leading figures as Bob Dylan and theBeatles. Although themillenarian
expectations of the counter culturalists were not fulfilled, themovement has had a
profound effect on the culture and civilization of theWest being largely responsible
for kick-starting such significant developments as feminism, the gay and lesbian
movements, the cult of political correctness, the environmental movement, and the
New Age and human potential movements. Given all this it is highly significant to
note that romanticism was the philosophy that lay at the very heart of the counter
culture. For thosewho studied themovement, such as the sociologists Bernice Martin
(1981) and Frank Musgrove (1974), are quite clear about the fact that the young peo
ple who participated in thismovement were, in effect, 'thenew romantics'; something
thatTheodore Roszak also emphasizes (1971), if indirectly, by choosing Blake's
poetry as the vehicle with which to give sympathetic articulation to the counter-cul
turalposition. But then, in addition, King (1972) draws attention to the same parallel,
only with a more North American emphasis, when he describes the principal social
theoristsof the counter culture, that is to say Paul Goodman, Norman O. Brown, and
Herbert Marcuse, as 'theorists of a second transcendentalist revolt' (1972:174), tran
scendentalism being the form in which romanticism manifested itself in North
America. Although it is not easy to define romanticism, which is something of a con
troversial term within intellectual and art history, there is some agreement concerning
thekey features of thisbroad cultural tendency. It is for example amovement inwhich
feeling and passion is elevated above reason and logic, and inwhich an emphasis is
placed upon thepower of imagination and the importance of intense emotional experi
ence. Indeed conceived of as a philosophy, romanticism involves believing that insight
into reality can only be attained throughpowerful emotional and imaginative experi
ence, and that,as Keats put it, 'what the imagination seizes as Beauty must be truth'.
Given then thatwhat romantics typically see in their imagination iswhat theydesire,
there is necessarily a powerful strainof perfectionism within romanticism, something
thatwas very evident in theUtopian dreams of the 1960s counter culturalists.Now the
issue which is of particular relevance in thiscontext concerns the forceswhich brought
this youthful cultural revolution into being and whether romantic love might have
an
played an importantrole in thatprocess; a hypothesis thatwill be explored through
examination of the career of The Beatles.
115
Before 1966 Lennon and McCartney wrote only one kind of lyric, and thatwas the
kind associated with the popular romantic song. Approximately half the songs they
wrote and performed could be said to belong to this category.And theywere inmany
ways very conventional, both in content and form. Indeed if therewas anything at all
unusual or special about the Beatles' lyrics at this time itwas merely the fervent
intensitywith which romantic feelings were expressed, coupled with the use of
snatches of the kind of direct, often vernacular, conversation typical of teenagers of
the time.One thing that should be noted however is quite how central romantic love
was in these early songs; for although themusic of The Beatles clearly derived from
the rock 'n' roll tradition, this is less obviously true of their lyrics. In the early years
theywere clearly influenced by such established performers as Elvis Presley, Buddy
Holly, Chuck Berry and Little Richard and commonly included songs like Twist and
Shout, Roll Over Beethoven and Kansas City in their act. Yet a comparison of the
lyrics of these songs with those which John and Paul wrote at this time reveals a
considerable difference. For whilst the rock 'n' roll culture which these songs epito
mize commonly deals with such topics as dancing and male narcissism in addition to
romantic love, there isn't a single Beatles' song out of the total of nearly sixty issued
between October 1962 and July 1965 which is concerned with anything except boy
girl romance. This is important,and helps to explain the shiftfrom romance to roman
ticism thathappened later.
For it is widely recognized that, sometime in the years between 1965 and 1967,
The Beatles metamorphosed from straightforwardrock 'n' roll performers to sophis
ticated artistswith a markedly 'bohemian' bent, becoming in the process widely rec
ognized as spokesmen and unofficial 'leaders' of the emerging counter culture. How
and why this transformationoccurred has been the subject ofmuch debate and discus
sion (see Davies 1969; Macdonald 1998). However one thingwhich is clear is that
during this period The Beatles began to experience a degree of self-doubt and conse
quently began to ask themselves some essentially philosophical questions.
For although The Beatles may have taken an essentially working-class male musi
cal form- rock 'n' roll' - as themedium throughwhich to express theirgenius, they
were far from being uneducated working class youths themselves. Indeed Ringo was
the only one with a genuine working class background, while John,Paul and George
all had intellectual and artistic interests from an early age. This became important
when by 1966 theyhad attained their life's ambition, which was, as they expressed it,
to be 'bigger thanElvis' (Campbell and Murphy 1980:xxvi). For, the problem now
became, what next? How could The Beatles find a new goal, cope with the problems
of fame, and yet remain loyal to theirpast? Or, as Hunter Davies, theirofficial biog
rapher, expresses it: 'when the touringhad to stop theirconcern was with themselves,
what was the point of it all' (1969:233). 'What was the point of it all' embraced such
questions as 'what is themeaning of success?', 'Who am I?' and 'What is themeaning
of love and life itself?' For the achievement ofmaterial success had thrust these for
merly neglected questions into the foreground. This thenwas the context inwhich
they half-consciously, half-subconsciously, turned to 'love' for an answer. After all,
116
The lyrics of The Beatles' early songs had dealt with all the various nuances of the
primary romanticism of boy-girl relationships, at least as far as these are perceived
from themale standpoint.Many involved expressions of a lover's entreaties to the
loved one (for example inLove Me Do, Please Please Me), or of declarations of love
and devotion (for example inFrom Me to You, All My Loving), while some expressed
gratitude for a love received (Thank You Girl, Vll Cry Instead), or simply celebrated
the joy of being in love (/Should Have Known Better, I'm Happy Just toDance with
You). Equally numerous however, although interestinglyenough not by anymeans as
popular with the public at the time,were the songs thatdealt with the darker side of
romance. There is the fear thata love will not be returned (If I Fell) togetherwith the
total dejection of the spurned lover (I'm Down, I'm a Loser), and themisery of a lover
betrayed (TellMe Why, What You're Doing). Finally, there is the bitterness and even
hatred that jealousy can bring (You Can't Do That, Run for Your Life). What is sig
nificant is thatan examination of these songs with the benefit of hindsight reveals that
they contain, in embryo as itwere, many of the themes that are central to the later
romanticism. The delight and wonder associated with falling in love, for example, is
clearly seen as theprototype for the later celebrations of themore general 'conversion'
experiences thatwere typical of those young people who 'turned on, tuned in, and
dropped out' during the 1960s. At the same time thatconcern with the intense personal
loneliness of the abandoned or rejected lover (or indeed theperson who has yet to find
love) becomes, in turn, themodel for the later treatment of loneliness in general.
Whilst the description of theunity experienced by lovers, that transcendence of sepa
rate individuality in the 'oneness' of love thatStone identifies as a key component of
the romantic love complex, is itself the basis for the quasi-Eastern mysticism that
appears from 1967 onwards, where the emphasis is on the 'oceanic' experience of
are
unitywith all things. Indeed, thereare few subjects treated in the later songs which
not presaged in thisway. Especially notable in this respect is the later rejection of
materialism from the standpoint of a deep spiritual concern. See, forexample, George's
117
There is nothing in this lyric to suggest that love is being thought of in the restricted
context of boy-girl romance. Indeed, theusual personalized dialogue is absent and the
'you'mentioned is clearly plural.What is suggested is that love is 'theway' or answer
to life's problems, an answer which has to be arrived at through a conversion experi
ence ('In the beginning Imisunderstood') and yet which has been widely expressed
before in religion and the arts ('Everywhere I go I hear it said /In thegood and thebad
books I have read', The Word). Obviously one cannot assume in relation to any of the
songs written after this thatwhenever theword love appears it refersmerely to boy
girl romance. One could say that thisdoes continue tobe the archetype of The Beatles'
romanticism, the fundamental analogy for a philosophy of life,yet love is now clearly
conceived of as a general outgoing emotion applied to all kinds of people with whom
one might not be 'in love' (like Eleanor Rigby for example), or even to nature itself.
Thus while the romantic lover simply sends 'All his loving' to the beloved (AllMy
Loving), the,individual who subscribes to a fully romantic vision of life feels or 'sends'
love to everyone. Love is thus 'the word' for a positive tenderness and openness
toward theworld. The Beatles have faith in love because they see it as the power that
can overcome all obstacles. This is the great theme of romanticism, that of a world
118
Repeatedly The Beatles urge us to simply relax and letour senses work unhindered,
119
It is now possible to see, not simply how The Beatles managed tomake the transi
tion from 'simple rock 'n' rollers' to consummate 'bohemian' artists, but also how
theywere able to act as unofficial 'leaders' of the burgeoning 'underground' or coun
ter culturemovement of the 1960s as well. For thiswas - in its initial phase at least
- a revolution carried forward in the name of
'love', a simple four-letterword that
came to stand forkindness, benevolence and sympathy for all living things,as well as
sex, in theminds of the idealistic young of theperiod.5 However it is important to note
that although the presence of the romantic love complex in the culture did greatly
assist the development of this romantic movement, it also served towork 'against'
aspects of the broader ideology of romanticism. This tension arouse because of
romanticism's commitment to 'communal' values and the consequent stress on the
importance of such group entities as 'nation', 'tribe', 'folk' or 'people'. This tension
was most apparent in themany communes that sprang up during the 1960s counter
culture and the fact that itwas romantic attachments between couples that frequently
worked to undermine theirco-operative and communal ethos (see Mills 1973;West
hues 1972.)
Conclusion
There is an understandable tendency to assume that the lyrics of popular songs have
little significance other than as an ingredient in a product that is intended to provide
light-heartedentertainment.Consequently phrases such as 'money can't buy you love'
or 'love is all you need', when they are encountered in the lyrics of popular songs, are
commonly dismissed as littlemore than empty cliches or platitudes, redolent of a
populist sentimentalism, but hardly expressive of a fundamentally serious philosophy
of life.And of course inmany cases this is indeed generally what theyhad become in
the hands of the tin-pan alley hacks who wrote commercial popular songs in the
late1950s. But to take such a view is to forget theprovenance of the ideas and attitudes
that comprise the popular notion of romantic love. For these had their origins in a
widespread, powerful and influentialphilosophical cum aestheticmovement. The fact
that this had been more than two hundred years ago did notmean that therewas no
longer any possibility ofmaking a link between the two, and itwas indeed precisely
120
Not that it is intended to suggest that the romanticism of the 1960s counter-culture
stemmed entirely from the cultural complex of romantic love, or indeed was brought
intobeing single-handedly by The Beatles, for therewere other important ingredients
that contributed to the emergence and growth of this powerful socio-cultural move
ment, as well as other significant singer-prophets,most especially Bob Dylan. Indeed
romanticism had left itsmark onmodern society in otherways thanvia the institution
alisation of romantic love,most noticeably in the socio-cultural phenomenon of bohe
mianism, and this was also a significant factor facilitating the emergence of the
counter-culture.However there can be littledoubt, notmerely thatThe Beatles acted
as a crucial catalyst in thisprocess but that theywere able to do so because theyhad,
from the beginning of their career, been deeply committed to that unique cultural
cluster of values and beliefs that is romantic love. One can thereforejustifiably con
clude that its role, as by far themost widespread and embedded of the 'romantic'
ingredients inmodern society,was crucial in facilitating the cultural revolution of the
1960s.
E-mail: cbc3@york.ac.uk
121
1 ' '
For an account of' the popular song' and how itdiffers from the art song' and the folk song'
see Lee (1970).
2 Formaterial on the 1960s counterculturesee
Musgrove (1974), Gitlin (1987) andMarwick
(1998).
3 All theBeatles'
lyricsquoted in thisarticleare takenfromCampbell andMurphy (1980).
4 The Blue Meanies featuredin theanimated filmYellow Submarine and
theywere thekill
joy enemies of Sgt Pepper's Lonely Hearts Club Band.
5 This lasted for
only a briefperiod in themid sixties,foraftertheapparent 'failure'of the
early hopes for revolutionary change, and in response to a widespread overreaction to peace
ful protests on the part of the authorities, some of the young turned to violence.
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