Business Economics 260

Strategic Management
Prof. J. Sell
This and related sheets © 1999 by J. Sell

Instructions: Conduct a specific analysis by selecting from the tabs below.

The process begins with the completion of an IFE and an EFE table. Once this
is done, results will be displayed on separate sheets.

Select a table by using the buttons below.

Internal Strengths and Weaknesses
Internal Factor Evaluation (IFE) Table

Weights must sum to 1

Strengths Weight Rating Score
1
2
3
4
5
6
7
8
9
10

Weaknesses
1
2
3
4
5
6
7
8
9
10
 Use this scale for rating:
4 = Major strength
3 = Minor strength

Use this scale for rating:

1 = Major weakness
2 = Minor weakness

Total Score
External Opportunities and Threats
External Factor Evaluation (IFE) Matrix

Weights must sum to 1

Opportunities Weight Rating Score
1
2
3
4
5
6
7
8
9
10

Threats
1
2
3
4
5
6
7
8
9
10
 Use this scale for rating:
4 = Current Response is Superior
3 = Current Response is Above Average
2 = Current Response is Average
1 = Current Response is Poor

Total Score
IE Matrix

The Internal/External (IE) Matrix is based on information that you provide about the firm's
internal strengths and weaknesses and about relevant external opportunities and threats.
You have not yet entered all of the required information. Select IFE or EFE Table to do so.
TOWS Analysis

A TOWS (Threats/Opportunities, Weaknesses/Strengths) table is designed to

provide an organized way to develop strategies that are customized to the specific
characteristics of the firm and the environment in which it operates.
You have not yet entered all of the required information. Select IFE or EFE Table to do so.

TOWS Matrix
QSPM Analysis
The Quantitative Strategic Planning Matrix (QSPM) is designed to help you determine
the relative attractiveness of feasible alternative strategies. The technique uses
information that you entered in the EFE and IFE tables and strategies from the IE,
and TOWS Matrices.

You must first complete information in the EFE Table.

Key External Factors:

You must first complete information in the IFE Table.

Key Internal Factors:
PM) is designed to help you determine
ve strategies. The technique uses
E tables and strategies from the IE,

Strategy Score
Data Incomplete

Enter
Attractiveness
Ratings Below
Strategy Score
Data Incomplete

Enter
Attractiveness
Ratings Below
Strategy Score
Data Incomplete

Enter
Attractiveness
Ratings Below
Strategy Score
Data Incomplete

Enter
Attractiveness
Ratings Below