The Delhi Police is India’s most brave, effective and professional Police force known for its time

tested
consistency and is the main law and order agency for the National Capital Territory of Delhi (NCT) under
MHA.

Delhi Police is divided into twelve branches under the Commissioner of Delhi Police or CP and is one of
the largest metropolitan police forces in the world.

Delhi was one of the first cities to get the SWAT force. Formed in 2009, they were trained on the lines
of the National Security Guard. All the commandos are under 28 years of age thus, making them fit and
capable for tasks meant for commandos. They have been trained exclusively in Krav Maga. The SWAT
functions under the elite Special Cell. The SWAT is provided with various state-of-art equipment and
latest technology.

Delhi Police is considered to be having the most advanced administrative system in India. It believes in
the principle of 'Citizen First'. Delhi Police has Helpline numbers through which people can seek help
without going to the police station in person. The various services of Delhi Police are as follows:

 Police Control Room

 Senior Citizens Security Cell
 Traffic problems
 Women helpline
 Anti-Obscene Calls Cell and Anti-stalking Cell
 Terrorism
 NORTH-EAST (People from North East India) HELPLINE

Delhi Police has also launched the facility of registering Online FIR from February 2014.

We at times forget the past and the fact that the Delhi Police has made significant performance in
maintenance of law and order and other issues of public concern.

Very few people realize the role played by Delhi Police and the unparalleled efforts to the population of
Delhi in line with “Shanti Sewa Nyaya” and various initiatives in assuring the safety and security of Delhi
including the senior citizen and the following:

1. Investigating crimes
2. Controlling criminal activities
3. Protection of women
4. Control traffic problem
5. Strong measures to avoid accidents
6. Prevention of Substance Abuse
7. Citizen First- To prevent crime and terrorism
In spite of its sacrifices, Integrity and long tiring hours, the world's largest metropolitan police force in
keeping with its traditions for discipline and not to blow its own bugle does not project verifiable facts to
the oblivious gullible masses and decision influencers.

The force that takes pride in its studied patience and silence is sometimes taken for granted. Families
are stressed, hard work is belittled and thankless responsibilities along with the security and peace are
today taken for granted. This requires a guided, measured, calculated and an appropriate response
mechanism.

Let us start with some FACTS. Social Media is here to stay, expanding rapidly and showing a very rapid
increase in its foot prints breaking all barriers.

The consequences of hawkish media have led the disgruntled voices of nation. The ones dissented with
the ethos and values of uninformed citizens of the country, expose the chinks to devious elements. The
negative influence of media has led our police force into becoming a fodder to fuel the virtual war of
perception, wherein the issues are depicted through a negative portrayal of Delhi Police.

Over the years, Delhi Police has been pushed into a series of controversies at various times, which has
caused it to be on the receiving end from both the Judiciary and the Executive.

The media team of Delhi Police, thanks to the viral growth of the online medium becomes a favored
complaint-board for the unforgiving and unscrupulous media.

Way Forward

Today Most of the effective Govt. departments are proactively taking assistance from third parties for
an effective Digital and Social Media presence. Hence in this era of Digital India, we would like to align
our interests with the Delhi Police Force to ensure they get the due respect that they deserve.

Thru a tried and tested solution it is suggested that synchronizing with the Hon’ble Prime Ministers
thrust towards Digital India dream where he wishes to ensure that each Indian is digitally connected and
empowered this opportunity can be used as a effective medium to the advantage of the Delhi Police.

Today social media sets the tone and tenor for traditional media. Fueled by cheaper smart phones, data,
faster connections and emphasis on digital India, this is a trend that will only grow in the times to come,
However the Delhi Police being benign and apolitical has been repeatedly victimized by this devilish
media. There is for sure a need to curate the media and put to fore the positives of the Delhi Police
much the same way as, all forward looking Ministries / Corporate Houses have established thru third
party platforms to enunciate their work, views, as well as mold opinion online.
We would suggest a similar course of action, of course within the realms of loyalty and tenability.

With our expertise and network, we can align a group of influencers who can curate positive and factual
stories and spread these on different networks, age groups and language that can help public perception
and highlight the great work being done by the Delhi Police.

PERCEPTION MANAGEMENT will be attained by effective, parallel and independent yet guided social
media, handling including Twitter, facebook, Instagram etc. we would further create effective, touching
and talking films.

The stories of hardship and the great work which often get mired by negative voices of handful of
disgruntled personnel are further fuelled by biased media coverage that needs to be put in correct
perspective to our nation at large.

In addition to the effort mentioned above IND would create short, effective and talking films that
would cover:

 Captivating stories about the valiant efforts by the Delhi Police and its men and women in
uniform.
 Effectively counter misinformation/social media harming the Delhi Police image, being spread
by disgruntled and ante service/nation elements.
 Passionate stories on the highly respectable lives of Delhi Police personnel targeted towards
recruitment
 Put forward motivational media such as Ceremonial Functions, Delhi Police Day functions,
operational achievements etc.
 Subtle narratives to spread safety awareness, security of men and material and vigilance by all.
 Stories on strength and ambition backed by Physical Fitness
 Community policing in highly challenging environment
 Challenges of Delhi Police wrt co-coordinating between judiciary and the litigants / Criminals.
 Varied Thankless duties like crowd management, passport duties etc.

Hence with confidence IND NEWS can claim that, with the guidance and support of the Delhi Police, we
would be able to utilize verifiable and unavoidable facts to the advantage of our prestigious Police
Force.

‘IND NEWS’ we so take pride in, for its credibility and neutral core is desirous of portraying our Delhi
Police in its correct perspective, constantly countering the ill effects of the biases created by the social
media. The great ethos, valor, sacrifice and the hardship that the men and women at Delhi Police
embodies, deserves a revered status in our society with the same way as the Police force in any other
part of the world. In all this I would like to assure you that we would continue our Endeavour of
“Responsible Journalism”.