Graphic Toolkit

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 Table of Logos THEME LOGO

LOGO LOCKUPS
03

04-07

Contents
CLEARSPACE & MINIMUM SIZE 08

LOGO TRANSLATIONS 09-10

Please note, that use of this World Typography PRIMARY & SECONDARY 11-12

Environment Day brand toolkit comes TYPOGRAPHY SPECIFICATIONS 13-18

with the following disclaimer.

Disclaimer: Use of the United Nations Environment

Programme World Environment Day logo does Color COLOR PALETTE 19
not imply an endorsement by the United Nations
Environment Programme of the user, its goods, services
or activities, or the content of its website or linked
sites or the accuracy of the information, opinions or
statements provided therein. Photography PHOTOGRAPHY 20-22

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 LOGO:
THEME

This World Environment Day we are

asking people to re-connect to the
places they love. This might be a place
they used to go, a special location they
visit now or a place they long to see.

The brand mark has a white colored

variation and should be used only on
the primary color pallette (please refer
to the color palette for more details).
The backgrounds must never interfere
with the visibility of the mark.

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 LOGO LOCKUPS:
THEME + WORLD
ENVIRONMENT DAY
When positioning the World
Environment Day logo alongside
the theme logo, the World
Environment Day logo should be
placed so as to produce an equally
balanced group of logos.

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 LOGO LOCKUPS:
THEME + WORLD
ENVIRONMENT DAY +
PARTNERS

When positioning the World

Environment Day logo and theme
lockup alongside other organizational
logos, the logos should be placed so
as to produce an equally balanced
group of logos.

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 LOGO LOCKUPS:
THEME + WORLD
ENVIRONMENT DAY +
UN ENVIROMENT

When positioning the World

Environment Day logo and theme
lockup alongside other organizational
logos, the logos should be placed so as
to produce an equally balanced group
of logos.

When shown on a white or light

background with the UN Environment
logo, the single color lockup is limited
to black.

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 LOGO LOCKUPS:
THEME + WORLD
ENVIRONMENT DAY +
UN ENVIROMENT +
PARTNERS
When positioning the World
Environment Day logo alongside
the theme logo, the World
Environment Day logo should be
placed so as to produce an equally
balanced group of logos.

When shown on a white or light

background with the UN Environment
logo, the single color lockup is limited
to black.

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 LOGO LOCKUPS:
CLEARSPACE &
MINIMUM SIZE
The proportions, spacing and relative
2X 2X
positioning of the symbol and
logotype must remain consistent.
‘X’ is determined by the X-height of 1.5X 1.5X 1.5X 1.5X 1.5X 1.5X
‘World Environment Day’ Text. The
2X 2X
letter ‘2X’ on the diagram indicates
the minimum clear space required
around the logo image.
No graphic or text elements should
appear within the clear space.

The theme lockup must not be

reduced in size to less than 5mm
(height) as the text legibility will
deteriorate. 5mm

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 LOGO
TRANSLATIONS

English

Spanish

French

Russian Я с природой

Chinese

Arabic

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 LOGO
TRANSLATIONS +
WORLD
ENVIRONMENT DAY
English

Spanish

French

Russian
Я с природой

Chinese

Arabic

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 TYPOGRAPHY:
HEADLINES

ENGLISH, SPANISH,
W World Environment Day is the United Nations’ most
Lora
FRENCH, & RUSSIAN Bold important day for encouraging worldwide awareness and
action for the protection of our environment.
The primary font for headings is

W
Lora Bold. Lora is an open source
font by Google.
Lora Día Mundial del Medio Ambiente es el día más importante
Bold de las Naciones Unidas para fomentar la conciencia mundial
Download Lora:
http://fonts.google.com/specimen/Lora y la acción para la protección de nuestro medio ambiente.

W
Lora La Journée mondiale de l’environnement est la journée célébrée
Bold par les Nations Unies la plus importante pour encourager la
sensibilisation et l’action mondiale en faveur de la protection de
notre environnement.

Lora
Bold
Я Всемирный день окружающей среды - самый
важный день ​​ООН для привлечения внимание
мира к экологическим проблемам.

我
CHINESE & ARABIC
Noto Sans 世界环境日是联合国的重要节日，旨在提高全球环保意识，
鼓励相关行动。
Noto Sans is an open source font
by Google and aims to support all CJK SC
languages.
Bold

‫ت‬
Download Noto Sans CJK SC:
http://www.google.com/get/noto/help/cjk/
Noto Naskh ‫يوم البيئة العالمي هو اليوم الرائد لألمم المتحدة لتشجيع الوعي‬
Arabic
Download Noto Naskh Arabic
Bold .‫والعمل على الصعيد العالمي من أجل حماية بيئتنا‬
https://www.google.com/get/noto/

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 TYPOGRAPHY:
SECONDARY

ENGLISH, SPANISH,
& FRENCH
Cabin is an open source fonts
Cabin
Regular
W World Environment Day is the United Nations’ most important
day for encouraging worldwide awareness and action for the
protection of our environment.
by Google and may be used for

W
secondary headlines and body copy.
Cabin Día Mundial del Medio Ambiente es el día más importante de las
Regular Naciones Unidas para fomentar la conciencia mundial y la acción
Download Cabin:
para la protección de nuestro medio ambiente.
http://fonts.google.com/specimen/Cabin

W
Cabin La Journée mondiale de l’environnement est la journée célébrée par les
Regular Nations Unies la plus importante pour encourager la sensibilisation et
l’action mondiale en faveur de la protection de notre environnement.

С
RUSSIAN, CHINESE, Noto Sans Всемирный день окружающей среды - самый
& ARABIC Regular
важный день ​​ООН для привлечения внимание
Noto Sans is an open source font мира к экологическим проблемам.

我
by Google and aims to support all
languages.

Noto Sans 世界环境日是联合国的重要节日，旨在提高全球环保意识，

Download Noto Sans:
http://fonts.google.com/specimen/
CJK SC 鼓励相关行动。
Regular
Noto+Sans

‫ت‬
Download Noto Sans CJK SC:
http://www.google.com/get/noto/help/cjk/
Noto Naskh ‫يوم البيئة العالمي هو اليوم الرائد لألمم المتحدة لتشجيع الوعي‬
Download Noto Naskh Arabic
Arabic .‫والعمل على الصعيد العالمي من أجل حماية بيئتنا‬
https://www.google.com/get/noto/
Regular

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 TYPOGRAPHY:
SPECIFICATIONS
ENGLISH

Headline
Here is an example of the general Headlines & Titles
hierarchy to guide font selection, Lora Bold

Here
paragraph alignment, and scale.

Subheading
Lora Bold
Join us this World Environment Day

Body Heading
LOREM IPSUM DOLOR
Cabin Bold

Body Copy Lorem ipsum dolor sit amet, consectetur adipiscing elit. Vivamus consequat
Cabin Regular pellentesque elit vel congue. Praesent vel congue risus. Fusce pellentesque
sollicitudin sapien consequat laoreet. Sed dolor turpis, consequat vitae laoreet at,
consectetur nec nulla. Donec viverra felis dolor, nec facilisis elit lacinia quis. Quisque
et magna fermentum neque iaculis porttitor. Suspendisse a metus fermentum,
auctor lectus et, convallis lacus.

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 TYPOGRAPHY:
SPECIFICATIONS
SPANISH

Estoy Con La
Here is an example of the general Headlines & Titles
hierarchy to guide font selection, Lora Bold

Naturaleza
paragraph alignment, and scale.

Subheading
Lora Bold
Estoy Con La Naturaleza

Body Heading
UT ASSÚM TAMQUAM
Cabin Bold

Body Copy Ut assúm tamquam equidem eum, aperiam elaboraret est te. Bonorum explicari
Cabin Regular posidoniúm éi nam, vím et delectus íñstructior, seá mucius dictas iracundia ea.
Vim at odío omnes, te próbatus interessét vim, ei ómnes vitae nec. Ad ñec causae
intellegát, ubique dispútando appéllantur cum éu. Elitr laudem cotidieque id vim.

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 TYPOGRAPHY:
SPECIFICATIONS
FRENCH

Je Suis Pour
Here is an example of the general Headlines & Titles
hierarchy to guide font selection, Lora Bold

La Nature
paragraph alignment, and scale.

Subheading
Lora Bold
Je Suis Pour La Nature

Body Heading
LORÈM ÏPSÙM DŒLOR
Cabin Bold

Body Copy Lorèm ïpsùm dœlor sit âmet, élit totà nolùisse cu prô. Eœs éà harum nûllam
Cabin Regular glorîàtùr, ût duœ nihîl grâèco cœnçlûsîonêmqùé, quodsï honëstàtis duo éu. Vis ei
primis gràeco qûaéstiœ, çœngué timëam ad dûœ. Cum nè nobis démocrîtum, vel
indoçtum neglégéntur në. Ea omnîs vidissé pro, ancillaé lobortîs vîtùpêratoribus cû
vel, êos omnès tâtion êu.

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 TYPOGRAPHY:
SPECIFICATIONS
RUSSIAN

Я с природой
Here is an example of the general Headlines & Titles
hierarchy to guide font selection, Lora Bold
paragraph alignment, and scale.

Subheading Я с природой
Lora Bold

Body Heading
Noto Sans Bold
ЛОРЕМ ИПСУМ ДОЛОР

Body Copy Лорем ипсум долор сит амет, долор мунере примис но еум, чоро
Noto Sans Regular цомпрехенсам еу вел. Еа сапиентем дефинитионес сеа. Хинц
цонтентионес пер цу, ат вим промпта еуисмод апеириан, омнис
витуператорибус ет еум. Ад нам татион еирмод номинати, ат еум
тациматес малуиссет. Сеа пурто малорум цу, сит еа постеа иудицабит.

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 TYPOGRAPHY:
SPECIFICATIONS

我与自然
CHINESE
Here is an example of the general Headlines & Titles
hierarchy to guide font selection, Noto Sans CJK SC Bold
paragraph alignment, and scale.

Subheading
Noto Sans CJK SC Bold
我与自然

Body Heading 世界环境日是联合国的重要节日

Noto Sans CJK SC Bold

Body Copy 世界环境日是联合国的重要节日，旨在提高全球环保意识，鼓励相关行动。

自1972
Noto Sans CJK SC 年以来，它已发展成为全球宣传环保公益行动的重要平台，100多个国家加入其
中，共同庆祝这一天。
世界环境日是“人民的节日”
，鼓励大家从小事做起，汇聚变
Regular

革的力量，守护我们共同的家园。
每年世界环境日都围绕一个主题进行宣传，将重
点放在极其紧迫的环境问题上。
今年的主题是“人与自然，相联相生。
”

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 TYPOGRAPHY:
SPECIFICATIONS

‫أنا مع الطبيعة‬
ARABIC
Here is an example of the general Headlines & Titles
hierarchy to guide font selection, Noto Naskh Arabic Bold
paragraph alignment, and scale.

Subheading
Noto Naskh Arabic Bold
‫أنا مع الطبيعة‬
‫أنا مع الطبيعة‬
Body Heading
Noto Naskh Arabic Bold

Body Copy
Noto Naskh Arabic Regular
‫يوم البيئة العالمي هو اليوم الرائد لألمم المتحدة لتشجيع الوعي‬
.‫والعمل على الصعيد العالمي من أجل حماية بيئتنا‬

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 COLOR
PALETTE

The color palette is drawn from Primary

the World Environment Day
fingerprint brand. A dark gray
has been added as a supporting
primary theme color.

Light gray and light yellow

should be used primarily for
accents and background colors.

Black and white are primarily

used in situations where the UN
Environment logo appears in a
single color lockup on white or CMYK: C74 M13 Y100 K1 CMYK: C64 M58 Y58 K37
light background. RGB: R75 G162 B70 RGB: R79 G77 B75
HEX: #4BA246 HEX: #4F4D4B

Secondary

CMYK: C1 M1 Y13 K0 CMYK: C0 M0 Y0 K10 CMYK: C0 M0 Y0 K0 CMYK: C0 M0 Y0 K100

RGB: R251 G248 B223 RGB: R230 G231 B232 RGB: R255 G255 B255 RGB: R0 G0 B0
HEX: #FBF8DF HEX: #E6E7E8 HEX: #FFFFFF HEX: #000000

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 PHOTOGRAPHY

Imagery should have at least one

person in view and immersed in
nature. Consider selecting images
that are high quality and showcase
the visually beautiful qualities
nature has to offer. Also consider
selecting a variety of ethnicities to
accurately reflect the global nature
of the campaign. Images should
also capture a sense of connection
with nature – a serene, private
moment or a shared relaxation with
family or peers.

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 PHOTOGRAPHY

Imagery should have at least one

person in view and immersed in
nature. Consider selecting images
that are high quality and showcase
the visually beautiful qualities
nature has to offer. Also consider
selecting a variety of ethnicities to
accurately reflect the global nature
of the campaign. Images should
also capture a sense of connection
with nature – a serene, private
moment or a shared relaxation with
family or peers.

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 PHOTOGRAPHY

Imagery should have at least one

person in view and immersed in
nature. Consider selecting images
that are high quality and showcase
the visually beautiful qualities
nature has to offer. Also consider
selecting a variety of ethnicities to
accurately reflect the global nature
of the campaign. Images should
also capture a sense of connection
with nature – a serene, private
moment or a shared relaxation with
family or peers.

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 C O N TA N C T

worldenvironmentday@unep.org

SHARE

#WorldEnvironmentDay
#WithNature

www.WorldEnvironmentDay.global

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